G2

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

9/2/2026

"Easy-to-use platform with excellent support and proven AID results."

4.5/5

What do you like best about Hightouch?

The drag-and-drop and simple logic rules within the CDP are easy to manage for non-technical users with very little ramp up time needed. Additionally, the AID modelling has proven to be incrementally successful across multiple channels/domains for the company, heling to free up a lot of CRM experimentation bandwidth for other high priority topics.<br><br>The Hightouch team is always available and extremely helpful when bugs or issues arise, as well as through the entire onboarding and setup process. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Initial setup can require a lot of time and engineering capacity, and not every requirement was out of the box, with some having to be built during the process. For enterprise businesses, the pricing is likely worth it but could be an issue for smaller businesses. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

With Hightouch’s AID, it’s addressing the core problem every CRM team faces: “Who do we send this to, when do we send it, and what messaging do we send?”<br><br>Having AID handle those decisions saves a huge amount of time from a testing perspective. We can rely on the model to pick the right channel, time, day, and message, while we keep feeding in new creatives for iterative, ongoing testing. Review collected by and hosted on G2.com.