Profound Reviews & Product Details

Consistently improving and adding to their products is a must in the ever-changing world of GEO / AEO. It seems like every 2 weeks (sprint cycle?) they have useful new features that take Profound from just a simple Visibility monitoring tool (what they were when I started using them) to now also providing real user data, actual AI workflows for optimizations, and more personalized user persona tracking. The dedicated Customer Success Manager is also really helpful and always available, which makes it easy to understand and use new things in the platform. Review collected by and hosted on G2.com.

Sometimes slow loading (but to be fair, they're loading lots and lots of data). Also, I wish that adding new prompts to track didn't cause apples to oranges comparisons of data before the addition vs data after the addition. It'd be nice if there was a way to easily view prompts/topics by date added to the platform so it's more clear when comparing time periods. Review collected by and hosted on G2.com.

I've really enjoyed utilizing Profound in my copywriting role and with my entire content team. One of our major goals for the year was learning how to approach copywriting in the new AIO/LLM space, and Profound has helped us navigate that. One of my favorite things is how easy the data is to read and what you're able to track. We can easily see our visibility rating and how that compares to other competitors. We can also see sentiment rankings which is super interesting and has allowed us to fine tune strategy for platforms like Reddit. The other major benefit our team has seen is with the "content" features which allow us to create new content (briefs and all), or optimize existing content. These both save us a ton of time. There's also a cool tool allowing us to track URLS after we implement or optimize which is great for looking at growth with specific pieces of content. We utilize Profound to some extent daily.

Our rep is so helpful and available by email or our biweekly meeting to answer any questions we have. He really takes the time to respond! Review collected by and hosted on G2.com.

I think there's a slight learning curve and navigating where everything is can take some time, but that's to be expected I think! Review collected by and hosted on G2.com.

I use Profound daily. The data it collects is extremely valuable to our LLM visibility efforts and our support team is responsive and knowledgeable. The learning curve has been pretty quick as well. So, integrating it into our daily workflow has been a piece of cake.

The user interface is top-notch. Everything is clickable and it allows us to connect just about any data points we need while investigating. E.g. if I want to know what ChatGPT said about [insert business feature] on [insert date] when speaking to [insert customer person], I can find it all within just a couple of clicks. And then if I need to change any of those variables, that's an easy change as well.

I've gotten to sample a few other LLM visibility tools lately and none of them come even close to Profound. Review collected by and hosted on G2.com.

I think their export-to-spreadsheet features are a little lacking right now. But, it's usually a quick couple of changes to get what we need when the exports are lacking. So, minor inconvenience. Review collected by and hosted on G2.com.

We evaluated pretty much every serious player in the AEO/GEO space, and Profound struck the best balance between tooling depth and usability. It’s not just one feature — it’s a thoughtful suite that helps you identify intent keywords, execute against them, optimize content, and monitor results in one place.

What really stands out, though, is the team. They feel less like a typical software vendor and more like a hybrid of a technology partner and a consulting/professional services team. They live and breathe AEO, and that domain expertise has been incredibly valuable, especially since we were starting close to zero. They didn’t just hand us a tool — they helped guide us on where to focus, how to prioritize, and how to avoid common pitfalls early on. Review collected by and hosted on G2.com.

This is less a knock on Profound specifically and more a reality of the AEO space overall: it’s a massive, blue-sky opportunity with almost infinite paths you could go down. Without focus, it’s easy to get distracted or overwhelmed.

That said, this is actually where Profound helps mitigate the downside. The learning curve is real if you’re new to AEO, but the product and team do a good job helping you stay oriented and focused on what actually matters. Review collected by and hosted on G2.com.

Profound excels in two areas: 1. it is incredibly informative and 2. it is incredibly intuitive. I have both a broad and very specific view into how my company's brand is performing across numerous topics, geos, and LLMs. I can clearly see which of these need attention and there's a clear path for making improvements. And the improvements are meaningful; I can track their positive impact on our performance, which validates our investment in the platform. Oh, and my customer success manager is wonderful! Review collected by and hosted on G2.com.

I haven't found anything yet after several months of daily use. Features are rolled out consistently so any gaps they perceived are ahead of anything I've perceived. Review collected by and hosted on G2.com.

I love the visibility Profound gives us into how we're performing across AI-driven search. The standard SEO tracking tools are just not cutting it. I haven't seen anything as granular as Profound - and with their latest addition of Workflows, it's not just about tracking or recommendations anymore - we can now take actions on those. Beyond the capabilities of the tool, I highly appreciate the team. The level of responsiveness has been a massive value-add for us, with the Head of Growth himself jumping into calls to talk strategy. Can't recommend Profound enough Review collected by and hosted on G2.com.

I can not think of anything at this moment. Review collected by and hosted on G2.com.

The sales process and getting to know the product was incredible. That all had to do with getting to meet the legend that is Hugo Howard. Through this whole experience, I just knew that I'll never walk alone with Hugo. The energy he created between our teams was like a European night at Anfield.

And that electricity has only intensified as we got into the product and started building our account. We've already learned so much. I feel like Etitike under the bright lights for the first time, armed with new knowledge and insights to grow our marketing presence. Review collected by and hosted on G2.com.

With any new product, you expect a few "slip ups" - times when you think you have the game won, only to fail in the final seconds. But it's not been the case with Profound. They're like Virgil holding us up - calm, refined, quietly dominant. There's nothing I dislike about the product Review collected by and hosted on G2.com.

Profound has been an outstanding partner for us. Their customer support is genuinely excellent—responsive, knowledgeable, and proactive, which makes a big difference when you’re moving fast. The AI insights across multiple LLMs have been especially valuable; they don’t just inform our content strategy, but also meaningfully guide our media planning through the analytics they provide. Most importantly, the platform has allowed us to monitor shifts in traffic and search behavior in near real time, enabling us to be proactive rather than reactive as trends evolve. Review collected by and hosted on G2.com.

One area for improvement would be building out deeper data around prompt-level traffic. While the existing insights are strong, it would be valuable to see something that more closely resembles a traditional keyword traffic tool—offering clearer visibility into prompt volume, trends over time, and relative demand. This would help further quantify opportunity sizing and make the insights even more actionable for planning and forecasting. Review collected by and hosted on G2.com.

Understanding how our brands are appearing across AI search. So through the Answer Engine Insights, I'm able to see topics and where our brands are appearing or not appearing in topics associated with us. Through each question in the engine, i can then see day by day how things are changing. I can even drill down to a specific AI platform, such as AI Overviews Review collected by and hosted on G2.com.

As we're a UK-based company. The constant need to keep changing the filter to UK only is something I dislike. Also, I think there is room for improvement in understanding keywords better. For example, we work in the window furnishings industry, so we look for keywords like "blinds", but the tool will pick up a completely different intent, with far greater volumes which are associated with poker blinds. Review collected by and hosted on G2.com.

I love that Profound gives me a clear view into how our brand surfaces in AI-driven search. Being able to track prompts, measure performance across LLMs, and benchmark our visibility against competitors has been incredibly valuable.

With the addition of workflows, Profound has further improved our ability to translate insights into scalable, repeatable strategic action. Review collected by and hosted on G2.com.

Because Profound is so feature-rich, it can feel a bit overwhelming initially, and it takes some time to figure out the best place to begin. Review collected by and hosted on G2.com.