Profound Reviews & Product Details

The team consistently provides excellent support and always stays on top of everything. In terms of information and features, they truly stand out as the best in the industry. This tool has played a pivotal role for us, helping us gain a deeper understanding of data and enabling us to better assist our clients. It's also super intuitive and easy to use. I have to use it daily multiple times and it integrated perfect in my workflow. Review collected by and hosted on G2.com.

Honestly, I can't find anything to dislike about it. The quality is truly top notch. Review collected by and hosted on G2.com.

Profound offers legitimately valuable insight on how your brand performs in AI engines and search. One of the biggest issues we struggled with was finding a solution that accurately reports on AI performance data, and Profound stands out in delivering trustworthy data we can rely on. I especially like how easy it was to set up the platform and start reporting on performance. Review collected by and hosted on G2.com.

Not even a dislike, but just a word that it's helpful to spend some time setting up keyword lists that can be used for prompt tracking. We skipped this part during setup and realized we should have spent the time after, so be warned that you want to go through all the setup steps! Review collected by and hosted on G2.com.

Profound has completely redefined how we measure and act on AI search visibility. The front-end querying makes the data far cleaner and more actionable than platforms relying on API pulls, making it incredibly accessible for SEO and strategy teams. The dashboards tie insights directly to performance outcomes — citation share, prompt themes, and sentiment shifts across ChatGPT, Gemini, and Perplexity — and have become a core part of how we plan and validate our AISO strategies. Review collected by and hosted on G2.com.

I wish there were easier, more intuitive export options — for example, the ability to export all tracked prompts with their visibility, rank, and related metrics in a single view. Also, expanding the range of long-tail phrases in Conversation Explorer would make it even more powerful for uncovering niche, high-impact opportunities. Review collected by and hosted on G2.com.

I’ve been using Profound for a couple of months now, and it’s become an essential part of understanding how AI platforms perceive and represent our brand. The Answer Engine Insights feature is especially valuable for tracking brand visibility across AI models which helps reveal where and how the brand is mentioned, along with opportunities to strengthen our presence. Review collected by and hosted on G2.com.

It would be great to see more actionable recommendations derived from the visibility insights, making it easier to move from observation to optimization. Review collected by and hosted on G2.com.

Profound is super easy to use for keeping tabs on how our brand shows up in answer engines and LLMs. I absolutely love how much detail we get! We can slice and dice the info to see what's working for different business goals (like top of funnel vs acquisition), and we can even see how we stack up against our key competitors. Being able to spot our mentions across all the big AI platforms—Google AEOs, Gemini, and ChatGPT—is fantastic. It gives us one clear, unified picture of our AI game, which is huge for understanding where we win. Plus, it's super easy to add new prompts when we have new topics to track, and it tracks across all our microsites at once. I love that we can see what microsites are pulling in more topics so we know how to optimize our content for the right goals. It's definitely a tool I use daily, and it's great to see such a detailed view. Review collected by and hosted on G2.com.

The biggest challenge is that there's almost too much good data! The analysis capabilities are deep, but it can be tough to figure out that one, most impactful thing we should do next, or how to translate all that information into a super clear priority list tied directly to our business goals. I also feel like the citation prompts we track are a little limited. It would be amazing if Profound could automatically flag places where our brand is cited in prompts we haven't tracked yet, so we could stumble across genuinely new, exciting opportunities we didn't know existed. Review collected by and hosted on G2.com.

I find Profound to be a very useful and helpful application for improving my brand's AI visibility. It simplifies the time-consuming task of finding topics and writing blog posts specific to GEO, making the process much easier. Profound also effectively tracks how my brand is performing. I appreciate its all-in-one functionality that works well. The switch to Profound from peec.ai was motivated by its advanced features and functionality, which are more comprehensive. The initial setup of Profound was straightforward thanks to its simple and easy-to-use UI/UX design. Despite finding it a bit expensive, I still rate my likelihood to recommend Profound to a friend or colleague as a 10. Review collected by and hosted on G2.com.

Profound is a bit expensive, which might be a concern for budget-conscious users. Review collected by and hosted on G2.com.

I really appreciate how Profound allows me to track AI visibility and my visibility scores efficiently, which is crucial for understanding our brand's impact. The ability to monitor daily activities and assess whether our brand is gaining more or less visibility across various keywords and prompts and LLMs is invaluable. I love Profound's content engine; it empowers me to create content rapidly, often in under ten minutes, with full creative control. This feature enables me to draft, make revisions, add brand guidelines, and easily share completed content with my marketing team. Profound accelerates our content creation process dramatically, turning tasks that could take months into activities completed within minutes. Additionally, its ease of setup is commendable. The onboarding process was straightforward, and the support from our customer success manager, Nick, has been extremely helpful, enabling us to fully understand and utilize the tool. The customer-focused approach of Profound adds significant value to my experience, making it a pivotal asset for my work. Being able to track and update content and quickly iterate existing web pages is a standout advantage that sets Profound apart in a new (but now noisy market) of AI visibility tools. Review collected by and hosted on G2.com.

I find some opportunities that Profound provides are not as easy to implement or as meaningful as they could be. There are also some integrations within Profound that currently do not work for us specifically, which can be frustrating. I have to see the missing integration each day from my overview page. Additionally, I experience difficulty updating content types that are more informational and not listicle-based. On the reporting side, I cannot export the beautifully designed reports from within Profound, which complicates sharing information with other marketers. This limitation forces me to resort to taking screenshots, which is not an elegant or efficient solution. Review collected by and hosted on G2.com.

I find the prompt functionality in Profound particularly valuable. It allows us to input concepts and determine which prompts would be most beneficial for us to author content on, based on the searches within Gen AI platforms. This has been incredibly useful in guiding our content strategy. Additionally, the capability of Profound to assist in writing content tailored to the selected prompts, using the inputs we provide, is a strong feature as an assisted tool. It enhances our content development process, ensuring relevance and potentially improving our visibility. This makes Profound a good tool for augmented executive optimization (AEO). Review collected by and hosted on G2.com.

I find the overall user experience and dashboard of Profound to be confusing. It is not clear what is working and why. While I can improve our content, I don't know if it is being found in AI search or how it is performing. The data provided is inconsistent at the moment. Additionally, with constant changes, it's hard to know what new features may be helpful. Profound needs better onboarding and training, as well as a clear dashboard that showcases the improvements and their reasons with truthful data. A simple report should be available with the option to delve deeper. Integration with other tools is limited, as it doesn't integrate well with our existing systems unless they are among the few platforms it easily works with. Review collected by and hosted on G2.com.

Profound has quickly become an essential part of my toolkit for understanding and measuring LLM visibility. The platform delivers clear, actionable insights that help cut through the noise in an emerging and often opaque space. Its ability to surface meaningful data makes it much easier to track progress, identify opportunities, and make informed strategic decisions. The personal service is also exceptional, Eliott, in particular, has been incredibly helpful, responsive, and proactive, making the whole experience smooth and valuable. It feels like working with a true partner, not just using a tool. Review collected by and hosted on G2.com.

The software can be a little buggy at times, but that’s entirely understandable for a new product that’s pushing into such innovative territory. Any issues I’ve encountered have been resolved quickly, and they don’t detract from the overall value or my confidence in the platform. Review collected by and hosted on G2.com.

Profound has created a user-friendly platform that provides data on AEO rankings and search opportunities. Their content platform now enables marketers to build relevant, actionable content in minutes. Review collected by and hosted on G2.com.

As a newer company, they're still building and rolling out frequent changes, which has slowed our adoption. That said, their team is great at communicating updates, answering questions, and incorporating feedback to drive continuous improvement. Review collected by and hosted on G2.com.