I like Hightouch’s visual, highly intuitive data activation workflow. The interface is clear, logical, and easy to navigate.

We use Hightouch as our composable CDP, which gives us access to our data and helps us understand our customer base better. Our team can explore customer segments, understand our audiences, and make more informed data decisions. The interface is really simple and intuitive for the team, and it’s been easy to integrate into our workflows. The team is really supportive, and customer service has been excellent. We’ve seen a lot of value from audience orchestration and journey building, and AI decision has been really useful for unlocking value for our subscribers and creating efficiencies internally. Setup was fairly easy and only required a little bit of dev work, nothing too strenuous.

I find the native SQL query editor and intuitive field mapping engine most useful. I can write custom SQL transformations and map the outputs directly to destination properties in a few clicks, which makes managing large data sets straightforward.