Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms. We are now looking to further capitalize on our Conversion API setup to move beyond simple email/phone identifiers. The ability to use multiple identifiers to increase our match rate is a massive strategic advantage that Hightouch facilitates perfectly.

Hightouch made it very easy for me to send targeted, multichannel marketing campaigns based on customer/user in-product behavior.

What I like best about Hightouch is that.. - The tool is actually easy to understand and work with, even if you are new to this kind of setup. - The overall flow feels simple and not overcomplicated. - Each integration is clearly separated into modules, and every module explains step by step what needs to be done in a seperate "Setup" field. - This makes the onboarding much smoother compared to some other tools. - Another good thing is that Hightouch clearly mentions which SDK needs to be used, it's link and how exactly it should be integrated into the code. - The presence of sample code really helps, especially when you want to quickly test or validate the integration. - You don’t need to guess much or search outside for examples. - Also, showing the writer key and API key directly in the UI is very helpful, since these are the main things needed while integrating. Overall, it feels developer friendly and straightforward.