Zulhak R.
ZR
team leader digital acquisition
Enterprise (> 1000 emp.)
"Powerful Personalization, but WhatsApp Integration Needs Work"
5/5
What do you like best about Salesforce Marketing Cloud?

I like how much data it collects for journey and lifecycle marketing, and how it tracks activities. Its integration capabilities are very helpful. Einstein AI helps me identify the best time to send emails. AMP is a powerful personalization language that lets me create dynamic content, and I can personalize with more than just customer names. I can also use extension data tables to give customers more specific information. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud?

I find the setup for marketing automations complex. I can send information to customers through WhatsApp, but I have trouble collecting their replies and pushing them to our internal call center system or another third-party system. It would be very powerful if Agentforce Marketing could do that. Review collected by and hosted on G2.com.

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