Best Account-Based Web and Content Experiences Software in 2025

Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterprise designed to help you scale smarter, move faster, and finish 2025 strong. Get the playbook now — and shift from scrambling to strategizing: https://hubs.la/Q03yvyJ60 The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.

How do you 100× your content’s impact? RELAYTO is the AI-powered interactive content experience platform that turns every static PDF, PowerPoint, MP4, or image into a choose-your-own-path experience. Check out our own RELAYTO-powered buying journey that started as a conventional presentation here: https://rla.to/pitch In minutes, no code required, you can drag and drop files into our intuitive builder, layer in video, audio, forms, and CTAs, and publish a responsive microsite that feels more like Netflix than a flipbook. The result is an interactive sales-collateral hub, digital sales room, or secure proposal microsite that buyers binge on any device while they self-educate at their own pace. Behind the scenes, RELAYTO’s AI-driven content-engagement analytics capture 360° digital body language—page-level heatmaps, scroll depth, dwell time, replays, document heat-map insights, and intent scoring—delivering the PDF analytics legacy sales-enablement suites can’t. Real-time alerts surface high-intent viewers so revenue teams, account-based marketers, and customer-success managers can prioritize follow-up, shorten deal cycles, and prove content ROI with data-backed confidence. Security and scale come standard: create unlimited public or private interactive experiences, lock them down with granular permissions, SSO, watermarking, and compliance controls, or open them up with SEO-friendly embedding links across email, LinkedIn, HubSpot, Salesforce, your CMS, and anywhere a single link can travel. From AI-powered flipbook e-books and white papers to interactive pitch decks, proposal microsites, demo portals, and digital sales rooms, RELAYTO is the simplest way to transform boring documents into captivating, measurable experiences that boost engagement, conversion, and revenue. https://relayto.com/showcase

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

FlippingBook is an online tool and desktop software for creating professional digital flipbooks. It makes your PDF ebooks, e-catalogs, digital brochures, annual reports, presentations, magazines, and sales collateral interactive. More than 50,000 companies across 179 countries use FlippingBook to create easy-to-use online documents, deliver content across the web, and improve their communication processes. The service works on desktops and mobile devices and can be integrated with third-party systems such as Zapier, Google Analytics, and WordPress. FlippingBook helps small businesses and large renowned brands, such as Unilever, Marriott, Intel, Cartier, FOX, Nestle.

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.

Supademo is the fastest way to create high-converting interactive product demos. Trusted by >100,000+ professionals at fast-growing companies, Supademo is used to accelerate deals, drive adoption, and enable customers across sales, customer success and marketing. How It Works: 1. Record: Turn on Supademo and click through any product or workflow. 2. Personalize: Enhance with AI or personalize with chapters, branching, CTAs, and more. 3. Share: Share your Supademo across support docs, websites, or as a public link. Standout features you'll love: - Record web, mobile or desktop demos with the desktop app, Chrome extension, or manual uploads. - Record guided interactive demos or sandboxes in HTML/CSS, screenshot/video, or multi-demo Showcase formats - Personalize at scale with dynamic variables, trackable share links, custom domains, and conditional branching - Integrate with the tool you already use - including HubSpot, Salesforce, Google Analytics, or knowledge bases - Group multiple interactive demos as a Showcase collection or demo center - Create once and repurpose as an interactive demo, video, GIF or SOP guide - Analyze aggregate metrics and individual viewer interactions across Supademos and Showcase collections - Leverage Supademo AI to auto-generate hotspot text, apply AI voiceovers, or translate into multiple languages

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Trendemon is a Web Personalization & Account-Based Orchestration solution – A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personalized experiences at scale, that encourages visitors to continue engaging with your website – driving increased business performance. Accelerate your pipeline and revenue with attribution-based personalization: - Serve every website visitor the right messages and assets, helping them become your customers, faster. - Understand how your marketing efforts impact business goals and map your customer journeys from initial touch to won deals. - Convert visitors to customers, not just leads!

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Turtl is the first and only Revenue Content™ Platform that helps you get more revenue from your marketing. We help hundreds of B2B marketing teams: 🌟 Improve GTM efficiency 📈 Increase content performance 💸 Generate more pipeline and revenue from content 🐢

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.  Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools to identify, track, and connect with website visitors who are ready to convert. By automatically aggregating data and integrating insights from various platforms, Warmly orchestrates the most effective next step to drive qualified conversations for the sales team.

Folloze is a B2B marketing personalization platform designed to help go-to-market teams create and deliver dynamic, data-driven buyer experiences at scale. It falls within the categories of account-based marketing (ABM), content experience, personalization, data analytics and digital campaign orchestration software. The platform is used by marketing and sales teams to build personalized content destinations, activate account-based experiences, and provide sales with real-time buyer insights. Folloze supports common use cases such as account-based campaigns (and ABX campaigns), website personalization, event engagement, sales enablement, and digital sales rooms. It is especially valuable for companies looking to scale 1:1-level personalization across thousands of accounts and buying journeys without dependency on development or design resources. The platform includes a suite of AI-powered tools called “Agents,” which act as intelligent assistants to enhance personalization, content creation, engagement, and targeting. Key capabilities include: Generator Agent – Enables users to generate, personalize, and translate campaign content for different accounts, industries, and regions using AI. It supports campaign creation in minutes using prebuilt templates and contextual inputs. Video Agent – Allows users to create AI-generated avatar videos directly in Folloze boards to provide a personal touch without requiring production resources. Supports multilingual scripts and voice options. Personalization Agent – Uses behavioral signals and first-party data to recommend relevant content dynamically, adapting to buyer interests and funnel stage. Intent Agent – Helps identify and prioritize high-intent accounts based on engagement signals and buying behavior. Folloze integrates with ABM platforms (e.g., 6sense, Demandbase), CRM systems (e.g., Salesforce), and marketing automation platforms (e.g., Marketo, Eloqua), allowing teams to orchestrate cohesive campaigns and align around shared buyer insights. Analytics capabilities include engagement scoring, content performance tracking, and dashboards that surface next-best actions for marketing and sales. The platform offers a no-code interface, making it accessible for marketers across roles—from demand gen and field marketing to digital and ABX specialists. Folloze is used by enterprise and mid-market B2B organizations across industries, particularly those investing in account-based strategies and lifecycle marketing. It supports both strategic and tactical execution, helping organizations bridge the gap between buyer expectations and scalable execution.

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 1000 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so it's consistent with your brand and have your own interactive content ready in minutes.

Hushly is an three-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization, content personalization, landing page builder and personalization, demand capture, enrichment, human-verified leads, along with account-based experiences. These tools allow marketers to create more relevant and engaging experiences for their target audience, which can ultimately help drive better business outcomes, such as increased engagement, higher conversion rates, and greater customer loyalty. Buyers benefit from dynamic, personalized content and connected digital experiences that enable them to be better educated and make informed decisions more quickly.