PathFactory Reviews & Product Details

PathFactory Overview

What is PathFactory?

With consumerized B2B buyers doing more of their own independent research than ever before, it’s critically important that marketers empower them with the educational content they need to progress forward in their search. PathFactory delivers an on-demand experience for B2B buyers, enabling them with the most relevant information at every step of their unique journey. By allowing buyers to binge-consume content, marketers remove friction and create more qualified leads, faster. Content Insight: Make better marketing decisions To be confident that your marketing is moving buyers along the path to purchase, you need to understand how they are consuming your content. Unfortunately, most marketers rely on misleading proxies like form fills and clicks to gauge consumption. PathFactory tells you what content prospects and accounts have consumed—down to the second—allowing you to see which content pieces help generate pipeline and revenue. You can also score leads in marketing automation based on their actual content consumption, ensuring that only sales-ready leads who have truly self-educated are passed to your sales team. Content Activation: Create always-on content journeys Buyer education is the key to leading prospects down the funnel, but most B2B marketing today fails to enable buyers with the content they need, when they need it. PathFactory removes friction from the buying journey with bingeable content journeys that allow leads to self-educate. Our platform uses individuals’ content consumption data to serve hyper-relevant, real-time content recommendations that dramatically expedite the buying process. Enabling your buyers in this way allows stronger funnel conversion, and faster sales cycles, and improves optimization of marketing spend. The Content Insight and Activation Engine The brain of the PathFactory platform, the Engine, uses AI to analyze content and session engagement data to build a full understanding of the role content plays in the buyer’s journey, and its impact on pipeline and revenue. The Engine uses this data to activate content and connect buyers with the most relevant information on-demand. The insights produced by the PathFactory Engine are surfaced in Path Analytics, a reporting tool that provides marketers with a level of insight and decision support never before available. This insight allows real-time campaign, channel, and content optimization.

PathFactory Details
Languages Supported
English
Product Description

Enable your B2B buyers with frictionless buying experiences.

How do you position yourself against your competitors?

PathFactory is the only platform that captures robust, granular metrics on individuals’ content consumption that help marketers:
-Personalize content offers to the individual.
-Understand which channels and content are working.
-Truly know which leads are qualified.

Our mission is to enable B2B buyers, removing friction from their journeys, so they move through their path to purchase quickly and easily.

Our platform uses our proprietary content consumption data, combined with meta data about what your content is about (derived using natural language processing) to provide micro-personalized content recommendations designed to move each individual buyer through the funnel.

Since our Content Tracks iframe in your content and our website guide sits on top of the website, our platform won’t negatively impact your SEO, unlike other Content Experience platforms that replace key CMS functionality.


Seller Details
Seller
PathFactory
Company Website
Year Founded
2012
HQ Location
Toronto, Canada
Twitter
@pathfactory
3,670 Twitter followers
LinkedIn® Page
www.linkedin.com
69 employees on LinkedIn®
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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Great client success team offering best practices for campaign set up. Ability to nurture top of funnel leads/ contacts with the ability to gain clear insight into engagement. Great post-event follow up page to showcase supporting content and build on the education process. Easy to customise, build, test and optimise. Ability to fully create look and feel of Explore page according to project, through advanced customisation. Reporting is easy to external teams, outputs are intuitive. Review collected by and hosted on G2.com.

What do you dislike?

Not a criticism on PF, inability to full track APJ users- cookie policy, high level of bot activity. Potentially more integration with ON24 and other webinar platforms. Account interaction data may not be fully accurate in Path Analytics Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating outbound nurture campaigns to APAC, gaining insight from performance to see how we can better engage those on the buyer's journey. Post event content hubs, frictionless experience to view recordings following sessions- keep contacts warm and engaged. Easily add content to library, customise Explore page to achieve the look and feel required for each project. Main benefit is the ability to support outbound email strategy to nurture and further qualify leads for sales follow up. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

So easy to use. Uploading content assets is simple and accommodates our highly matrixed business. Building content tracks is just a few mouse clicks. Analytics data is well presented and easy to navigate and understand. Constantly being updated with new features and functions. Good support from our Customer Success Manager. Review collected by and hosted on G2.com.

What do you dislike?

Nothing obvious springs to mind and I've been using it regularly for over 1 year. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Identify what problem you are truly trying to solve before jumping in. Set targets/goals for what you want to achieve and be sure to measure against and review regularly. To get the most value out of PathFactory you need to use it across your business from onboarding new hires to providing segment or persona specific content on your website, emails and socials. This requires significant change management. Finally, get involved and make sure you utilise the PathFactory support network to help you set up, use and improve not only your use of PathFactory but also their product roadmap. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to present curated content on a particular solution to an audience segment in a way that empowers the user and integrates well with our existing martech stack. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

They are open to ideas for improvements and are always willing to help find a way to achieve our goals. We've never been faced with anything but care and good energy. I love how they are always looking for ways to add value and are excited about their product's abilities. Review collected by and hosted on G2.com.

What do you dislike?

Limitations on what resources we can include in our Explore pages. We'd love to include a bunch of social media sites, or other websites on resources outside of our company. BUT we understand that certain privacy and security settings may hold those things back, Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be open with the team about your needs, brainstorm together. Everyone is so down to Earth and fun to work with! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've solved so many problems. Here are the main ones:

- Registering referrals was a big issue and now we have a PF to do it and it's great!

- Going paperless! These PF's have allowed us to put all our print materials in one presentation and be able to send it or put it in a QR code to our customers that they can have right on their phone. They then have all the power to binge and we can see when they do! It's awesome.

- Expectation setting: This is one we are in the first stages of working on. We're in construction and when we build a home, we have a 14 page document that explains everything about buying a new home and what to expect. Everyone hates this document. It's bulky, dry, and a pain to go through with every customer - but needs to be done. SO we are building an automated email journey that will send to the customers in 9 stages letting them know what's going on and what is to expect. We're going to make single page-easy to comprehend sheets on each topic and link to them in our emails - all those will be in a PF, a Virtual Expectation Packet, if you will. :) Review collected by and hosted on G2.com.

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Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Managing the content we have in PathFactory is so easy thanks to features like internal names and content tags. I love that the PDF viewer just works for end users (this was the primary reason we switched from a competitor - their PDF viewer didn't work). And when I have questions, the support team gets me the information I need fast. Review collected by and hosted on G2.com.

What do you dislike?

It takes a minute to wrap your head around the concept of content tracks, but that's really helped us trim down our content to only the assets we have a use-case for. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're looking at other content experience vendors, just stop: PathFactory is the best! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to easily manage our content assets as a marketing team, while enabling our users to access and binge content. And PathFactory gives us all the metrics we need to show what's working, and what's not! Review collected by and hosted on G2.com.

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Senior Vice President Global Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Pathfactory provides great insights into content consumption across all of our assets. It makes it easy to gauge buyer intent and react to those who are heavily engaged. Review collected by and hosted on G2.com.

What do you dislike?

The initial setup felt a bit hacky. Pathfactory heavily favors Marketo. As a user of Pardot, some things feel like workarounds. Some of this is based on API limitations to Pardot thought. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have a clear understanding of what insights you are looking to gain and how you would like to make those insights actionable. For nurture programs, Pathfactory excels. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We now have visibility into content engagement making it easier to follow-up with those who are in-market. ABM programs are strengthened with account-specific content tracks. Review collected by and hosted on G2.com.

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Response from Lauren Triance-Haldane of PathFactory

Thanks so much for your feedback, Adam! We love to hear that you're happy with the content engagement insights PathFactory provides.

Indeed, as you mentioned, there are limitations in Pardot that have impacted how seamlessly we can integrate. We're glad we were still able to achieve a workable integration and will always strive for ways to continually improve the experience for future customers.

Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to create pre-curated "Tracks" of content is a game changer that really drives binging. The time-based content consumption analytics are incredibly rich and actionable. The ability to gate content based on a variety of criteria such as time spent on track, number of assets viewed, etc. makes gating content less intrusive for the viewer and leads to much greater form conversion rates vs gating every asset. Ability to tag content with topics, funnel stages, etc is helpful for reporting and filtering. SFDC integration for sales people is absolutely game changing and provides engagement insights that are easily accessible. Importantly, the ability to set an engagement threshold (based on time spent) at the asset level has made our scoring and MQL processes a lot smoother because we get less false-positives. There's a lot of great data that is passed to our MAP via PathFactory, and there is a limitless number of ways this data can be used for alerts and informational emails that surface hot leads/acccounts. Review collected by and hosted on G2.com.

What do you dislike?

Creating customer-specific "EXPLORE" pages requires some system knowledge and more clicks for customization than I would like, and is not something you are likely to have sales people do themselves given the learning curve. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're seeing a lot more content engagement beyond the initial asset sent - many visitors are going 3-9 assets deep. Cutting up webinar recordings into several assets on a single content "Track" provides a novel way to get more engagement. Giving sales and account management a macro and micro level view of content consumption at their accounts, contacts, and opportunities is enriching the outreach they are having with customers and prospects. The incredible analytics the system produces will help us identify what themes and content types we will invest more/less in over time. Review collected by and hosted on G2.com.

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Content Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love all the reporting features, and they recently added a ton more including accounts! Content marketing is notoriously difficult to think about in terms of ROI, but PathFactory really helps us speak to the impact our content has, and identify gaps where we can improve our strategy or formatting with particular assets that aren't having the impact we want. Review collected by and hosted on G2.com.

What do you dislike?

I love the reports but wish it was easier to drill down in some of them. When I see stats on which initial asset in a track leads to more bingeing, I want to be able to click into it and see exactly which tracks people binged on and create more context around the stats. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Get it! Life is so much better after PathFactory. When you install, set it up with the proper structure from the beginning. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our methods of reporting and tracking content data paled in comparison, using PathFactory is miles better. We have more data, more analytics, and feel more confident about reporting. I also love the visitor exclusion setting, so we can make our data clean by replicating the same exclusions as our Marketo environment. Review collected by and hosted on G2.com.

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Content Strategist & Copywriter USA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love that PathFactory is set up to showcase how well content performs, what content is performing best, and what topics are receiving the most engagement from visitors. I really like that I can validate which topics to focus my strategy around and what specific people are engaging with our content. The ability to use forms is a great way to collect new contact information and keep the readers hooked. We've started seeing higher conversions on these and now we know what type of content gets people engaged. Our whitepapers are our top performing asset, and now I know that I need to continue to produce similar content to receive better leads. This platform has really done well in proving the worth of content marketing for our organization, which helps me succeed in my position as well as helps our ops team understand our leads better. Review collected by and hosted on G2.com.

What do you dislike?

The system itself is consistently getting updates (which is good) but sometimes I feel like these updates remove features that were once useful. Support does a great job of resolving these issues and showcasing the new feature highlights though. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I really believe that PathFactory is such a unique find. It's helping me build a better strategy for our content marketing initiatives. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are highlighting content analytics. I am finally able to prove that my content strategy is not only working, but it's also converting prospects into leads and leads into sales. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The platform has a lot of functionality and lots of third party APIs it can connect to, offering even more flexibility! There's lots to like - content tracks, personalized landing pages you can build, a sales-facing app, and a dedicated CSM! Review collected by and hosted on G2.com.

What do you dislike?

The content tracks and Explore pages can be a bit of a traffic trap - it's hard to determine in the backend if a user is truly binge-ing content or just wants to leave the experience. There's also lots of distractions on the experience - exit promoters and flashing promoters in the tab. These things can retain visitors on the experience but they likely just create a busy experience. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using PathFactory for our blog, ABM, and demand gen use-cases. We've seen lots of lead generation through PathFactory. Sales loves the Explore pages that we can build for personalization for their prospects. Review collected by and hosted on G2.com.

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Digital Marketing Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

We can create and update content tracks relatively quickly. PathFactory's team has helped us leverage PathFactory with our other systems to create one cohesive experience. Review collected by and hosted on G2.com.

What do you dislike?

On the back-end, the UI isn't particularly intuitive. The platform can be slow at times. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We looked at all of our options for a tool like PathFactory, and this was the best one we found. We like it so much, our Customer Success team started using it, too! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to give our customers relevant marketing materials that they can consume in one session, rather than over the course of several weeks. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Pathfactory is incredibly easy to use and the team has been very responsive any time I've had even the simplest question. I love the amount of personalization I can put into the explore pages. Review collected by and hosted on G2.com.

What do you dislike?

I can't complain, Pathfactory has given us great insight into our content performance. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed a way to better track content engagement on our website and now we can view exactly who has visited our content and align that with our marketing and sales efforts. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I cannot say enough GREAT things about PathFactory and their entire team! PathFactory has greatly improved our prospects & customers content viewing experience. By surfacing multiple pieces of content at once, people can easily view what they want and the recommend engine surfaces other suggestions based upon their and other's content viewing journey. Review collected by and hosted on G2.com.

What do you dislike?

Keep evolving the product, I cant wait to see what's next! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are getting more and better analytics from our content, new ways to engage our customers & prospects and promote our business and offerings. Review collected by and hosted on G2.com.

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Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The platform makes it really easy to upload your content, create targeted tracks of content and deploy personalized content to your audiences. If you're looking for a vendor to help you drive a better content experience across the buyer journey, taking an ABM approach, I would recommend you take a close look at PathFactory. Review collected by and hosted on G2.com.

What do you dislike?

I have found the website tools a little harder to use to date and it's a little frustrating that currently, you can only get data on the content that is viewed in your tracks, not just anywhere on the site.

However, this is all about to change with the next release, which we're incredibly excited to see. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We started using PathFactory towards the end of January. Less than two weeks later we were able to deploy campaigns using the platform across a variety of channels to meet different use cases for marketing and business development. PathFactory's time to value is phenomenal. The sales, implementation and customer success teams have all been incredibly responsive and knowledgable. They quickly get into your instance and fix things for you - no waiting around for a knowledge base answer. What's more, there's a bi-weekly review to discuss your campaigns and suggest things to try to make them even better, looking at the data. I'm really pleased with the care and attention the PathFactory team has showed to our success in getting the product up and running.

Now we are able to see exactly which content assets and topics are driving engagement with our audience. This is broken down by individual and account and is easily accessible to our sales team through the Salesforce integration so that they can see when their accounts are engaging and respond at the right time. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It’s fairly simple to use, with a small learning curve. I love being able to create custom pages and experiences without spinning up pages on our website. A perfect resource for email-specific landing pages that we can customize. The AI engine makes it easy to put relevant content in front of prospects based on their activity so prospects can binge on our content all day. Review collected by and hosted on G2.com.

What do you dislike?

The interface is a little wonky when it comes to organizing paths, buttons, and adding content, but not terrible once you get used to it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Getting more eyeballs on our content. It’s one thing to view an eBook, it’s another to have related content (videos, other PDFs) on the same page to easily consume. Review collected by and hosted on G2.com.

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AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Pathfactory makes it easy for marketing teams and sales teams to create content journeys for audiences that align with where they might be in the sales funnel. We can create custom content per prospect and cater the content to their needs. Review collected by and hosted on G2.com.

What do you dislike?

The search functionality is not yet perfect, which can create a bit of a headache when you have hundreds of pieces of content within your tracks. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Keeping our audiences engaged. Review collected by and hosted on G2.com.

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Marketing Operations Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

PathFactory has an amazing UI that makes it extremely easy to navigate, organize, and configure your content tracks. Review collected by and hosted on G2.com.

What do you dislike?

The biggest downside in PathFactory is getting it to play nicely with Bizible, our attribution platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

PathFactory has streamlined our ability to guide prospects on a content journey and offer up relevant information based on what they have viewed. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ability to search, sort, and organize content in tracks. on-demand analytics is useful to understand content/channel performance. very good customer success and support! Review collected by and hosted on G2.com.

What do you dislike?

we should have more flexibility in organizing content in the resource centers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Determining content journeys and content offers for prospects. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

This tool is perfect for content marketing. In my company, we have definitely seen improvement in our number of leads since using Path Factory. I like the tool, it's complex but very easy to use. Everything makes sense in there, the content tracks look really great, and the account managers that we've been assigned are always helpful and extremely nice. Review collected by and hosted on G2.com.

What do you dislike?

At this point, there's honestly nothing that I can complain about. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I definitely recommend PathFactory. It's effective, it's easy to use, and it really makes a difference. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are getting more leads due to the use of forms and we have an easy way to present content that looks great and encourages our customers to browse and be more interactive. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I love that we are able to truly show the impact that our content and marketing strategies are having on our business. Review collected by and hosted on G2.com.

What do you dislike?

The interface is a little clunky, but that is just being nit picky. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

N/A Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to show the impact of what we are doing in the marketing department. We have gone to a fully online business, so its important for us to have content that converts. Review collected by and hosted on G2.com.

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Marketing project manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's the easiest way to put together customizable packets of content for just about any business need you have. It also allows you to do all this without input from creative services. You can brand each experience however you like which makes it pretty flexible. Their Explore pages are also super slick. Our CSM, Charlie is very responsive. Review collected by and hosted on G2.com.

What do you dislike?

There are some rigidities. I don't like that the explorer page experience essentially disappears once you click into an asset, but this is minor. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's nice that you can use Marketo triggered campaigns off of user activities in PathFactory, love that! We have an eBook that we've put into pathfactory as chapters, and have marketo listening for engagement with each chapter. Based on this we can promote chapters that users haven't engaged with which makes for a very well rounded experience for the user. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Prospecting sales material packets, custom content tracks for use behind display ads, AMB prospecting, etc. Review collected by and hosted on G2.com.

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Response from Lauren Triance-Haldane of PathFactory

Thanks so much for your feedback, Julia. We're very happy to hear you're loving Explore pages! While currently there isn't a way to retain the Explore page look and feel when somebody clicks into an asset, there is a handy little tile icon in the bottom left of the margin that easily takes readers back to the Explore for Target page. Please reach out to your CSM if you need any additional help.

Vice President, Marketing
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

We have a lot of great content, but it was previously a bit scattered and clunky to access with a bunch of gates. PathFactory enables us to build a highly curated, very polished experience for our customers and prospects in a way that benefits our company and team and the consumers of our content. Review collected by and hosted on G2.com.

What do you dislike?

Takes a little time to get everything into the system and tagged properly, but no major gotchas yet. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I initially categorized this as a nice-to-have tool, but I'm very pleased with what we've been able to accomplish with PathFactory and the myriad ways we can use the tool to improve our content and sales outreach programs. Very happy we made the decision to bring this tool into our tech stack! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've built out a bunch of tracks as followups for webinars and events, but we're just scratching the surface on all the ways we can leverage these tracks. It definitely helps us to present a more polished front, drives engagement, and signals to us which content is most popular so we can structure our future content creation accordingly. Review collected by and hosted on G2.com.

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Response from Lauren Triance-Haldane of PathFactory

Hi Linda, thank you for leaving such a thorough review. We're absolutely thrilled that PathFactory has made a big impact on your marketing. We're excited to see what else you and your team do with the platform!

Program Manager, Demand Generation
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I think the analytics are very comprehensive and insightful. We're also a fan of being able to build content tracks that allow users to binge on out content. Lastly, being able to recommend other content enables us to guide our audience along the buying journey. Review collected by and hosted on G2.com.

What do you dislike?

I think there are additional content metrics that would be helpful, or more specific filter criteria that would make pulling certain types of reports a little easier. I also believe more customization around the track look and feel would be a a great addition to the tool. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think there's definitely a certain amount of time and investment that goes into managing the tool in a strategic manners, so I'd make sure you have the resources to make the most out of the platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're using Pathfactory primarily for our demand campaigns so the goal is to drive people to our content tracks and collect leads. However, we also want to encourage readers to consume as much content as possible so being able to create tracks with multiple pieces of content is very useful. The tool also allows us to really measure the success of our content since it provides comprehensive performance metrics. Review collected by and hosted on G2.com.

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Response from Lauren Triance-Haldane of PathFactory

Hello Heidemarie! Thanks so much for your feedback. As far as the content metrics go, we just recently updated Path Analytics with an embedded BI tool (Looker), to offer greater flexibility and filter criteria. It's live in the product and free for all clients. With this integration, we'll be able to iterate on our reports and dashboards faster, so we welcome any additional feedback you have.

We might be able to achieve additional customization via alternative methods or enhance the product to meet your needs. Please reach out to your CSM with any specific requests and we'll see what we can do!

UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Versatility when presenting unique content joureys. Review collected by and hosted on G2.com.

What do you dislike?

Connectivity with Marketo can get hazy when trying to pull in conversions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have a detailed content journey outline. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating a unique content journey. More qualified leads are coming in for specific business areas. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Very easy to use. Does not take long to learn how to jump into the software and put together a content track Review collected by and hosted on G2.com.

What do you dislike?

Customization is templatized, so you are somewhat limited. HTML snippet addition combats this well but not perfectly Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Self paced nurture. Users love to engage with more content, but their problem is they have to look for it themselves. With this, it’s a click of the mouse to get to the next piece Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The content binging experience is exactly what people look for. finding all the relevant information around one topic laid-out for you is priceless. Review collected by and hosted on G2.com.

What do you dislike?

Not sure. up until now everything we have used worked very well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The hyper-personalized content journeys enable us to really give each customer/persona the customized experience they need Review collected by and hosted on G2.com.