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PathFactory

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539 reviews
  • 2 profiles
  • 6 categories
Average star rating
4.3
Serving customers since
2012

Profile Name

Star Rating

315
172
38
7
7

PathFactory Reviews

Review Filters
Profile Name
Star Rating
315
172
38
7
7
Verified User in Internet
AI
Verified User in Internet
12/17/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Great for Content Playlists, but Personalization Needs Improvement

The ability to create Content Playlist that can be leveraged for any demend gen campaigns is great.
Rolly K.
RK
Rolly K.
Chief Revenue Officer @ Tegrita | Kellogg MBA | Best-Selling Author: CMO to CRO | Founder @ Kaadre |
12/17/2025
Validated Reviewer
Review source: Seller invite
Incentivized Review

Perfect Fit for B2B Consulting Needs

Its relevance to B2B and specifically in my industry (consulting) where delivering specific content at the right time carries a lot of weight.
Marshay K.
MK
Marshay K.
I Don’t Manage Social. I Design Revenue Infrastructure. | Social-Led GTM @ DP World
12/16/2025
Validated Reviewer
Review source: Seller invite
Incentivized Review

Insightful Content Journey Tool with Room for UI Enhancement

I love how easy it is to make the content pages and playlists with PathFactory. The amount of information it provides is fantastic, helping me detect early buyer intent for our sales teams. The content playlists allowed me to create a collaborative content hub for before and after my webinar, and I could see detailed insights like how many downloads each report got and how long visitors spent watching the webinar. It performed well overall, with the webinar having the best performance. The initial setup was super easy, and the PathFactory team did a great job explaining how it works and offered valuable suggestions that aligned with our strict brand guidelines.

About

Contact

HQ Location:
Toronto, Canada

Social

@pathfactory

What is PathFactory?

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns. Request Description: I want to update the general description that shows up when G2 users search for PathFactory.

Details

Year Founded
2012