What I like most about Turtl is how it empowers anyone on our team to create visually stunning, interactive content tailored for specific accounts without needing a graphic designer or coding skills. The interface is intuitive, and the smart templates remove the guesswork from formatting. This allows us to rapidly scale our personalization efforts, producing highly engaging, custom materials for our targeted ABM campaigns much more quickly.

Turtl solves three main problems for us: design bottlenecks, low reader engagement, and the 'PDF black hole.' It allows our marketing team to quickly build interactive, on-brand documents that can be seamlessly personalized for individual accounts. Because the content is digital-first, we can embed rich media to keep key decision-makers engaged. Most importantly, the backend analytics provide granular insights into exactly how our ABM prospects interact with the material. This proves our ROI and empowers the sales team with real intent data to drive highly relevant, personalized follow-up conversations. Review collected by and hosted on G2.com.

Some target companies have strict firewalls that block the Turtl-created URLs, which can occasionally hinder our outreach. Review collected by and hosted on G2.com.

Turtl's intuitive platform made adoption across our marketing team seamless with very little training. It is now central to creating engaging presentations and lead magnets, improving efficiency, strengthening brand storytelling, and delivering higher levels of audience engagement than expected. Review collected by and hosted on G2.com.

While Turtl has improved our content workflow and engagement, the editor can sometimes be frustrating to use. Positioning and resizing text, tables and imagery lacks flexibility, making page layouts more time-consuming than expected despite the platform's many strengths. Review collected by and hosted on G2.com.

Before Turtl, we had hundreds of company documents sitting in separate Word files, and each one had to be updated by hand on a regular basis. Even small changes were slow. A brand update or a price change meant going through every document one by one, which took a long time and left plenty of room for human error. It was hard to manage.

Turtl gave us a way to scale this. We now build a small number of templates, and Turtl's personalisation feature turns those templates into hundreds of documents. When something needs to change, we change it in one place and it updates in every document.

The Salesforce integration is the other big win. New documents are added from Salesforce, and they appear in Turtl automatically, without anyone recreating them by hand.

Between them, the templates with personalisation and the Salesforce integration turned document maintenance from a slow manual job into something we can run at scale. Review collected by and hosted on G2.com.

There were two things that frustrated us, and Turtl has fixed both in recent updates.

The first was the editor. For bespoke, one-off documents it could sometimes be awkward to work with, so making a new document from scratch took longer than it should have. The new editor has sped this up a lot and made it much easier.

The second was the rigid, brochure-style format, which could feel limiting for some content. Turtl has since released landing pages, which support longer, scrollable content that gives more flexibility. Review collected by and hosted on G2.com.

Turtl has become a core platform for the creation of highly personalised and engaging communications, particularly within the Account Based Marketing (ABM) space. Having used the platform for some time, I've seen it evolve over time to provide more insight, data and personalisation elements key to reaching prospecting audiences through ABM programmes. Review collected by and hosted on G2.com.

I believe it can be more freeform when it comes to personalising documents, where it's currently still restricted to certain formats and layouts. That being said, Turtl is constantly innovating on this aspect. Review collected by and hosted on G2.com.

I think the support team at Turtl is first-class and super responsive, helping with adoption and issues. I really value the analytics feature because it allows me to see the usage statistics of the documents. The bulk personalization feature is also unreal. Review collected by and hosted on G2.com.

The UI can be clunky at times, especially with the snap grid feature. It doesn't always allow me to place items like images exactly where I want them, which causes some frustration. I also think having folders and the ability to view all images in the dashboard would be really helpful, instead of having to go into a document to do this. Additionally, working for a large firm with strict brand guidelines, the limitations of the snap grid feature can be problematic, and it even causes physical discomfort when working on large documents. As a marketer who loves Canva, I wish the experience could be more similar to that. Review collected by and hosted on G2.com.

For us, it makes it easier to create engaging, digital content without relying heavily on external agencies or specialist design resource. I like the flexibility it gives us to update content quickly, alongside the analytics that help us understand how people are engaging with it. It gives us more control over our communications while helping us create a better, more interactive experience for customers. Review collected by and hosted on G2.com.

The level of design flexibility. The page size can feel quite small, which sometimes makes it difficult to fit content comfortably while maintaining a clear and engaging layout. Image storage could also be improved, particularly the ability to organise uploaded images into folders after they’ve been added to the library. We’ve also experienced some minor glitches when working with larger images, as well as occasional spacing and formatting issues. A find and replace function would be really useful. These are relatively small frustrations, but greater flexibility around page layouts, image management and formatting would make the platform even easier and more efficient to use. Review collected by and hosted on G2.com.

The platform’s capabilities, along with its detailed data and analytics, allow us to make data-driven decisions as a business. Review collected by and hosted on G2.com.

Some formats aren’t very easy to print. It would be really useful to have the option to take a dual approach across all assets, so printing is more straightforward. Review collected by and hosted on G2.com.

Turtl helps me create professional-looking documents quickly. The page templates are particularly useful, as they make it easy to produce polished documents without needing to design everything from scratch. Review collected by and hosted on G2.com.

Uploading photos currently feels slow, and the process could be more efficient. I’d prefer the ability to upload images in bulk and then select from them later while building a document. It would be especially useful to drop in several photos at once and have Turtl automatically create a photo montage or pre-formatted layout. Review collected by and hosted on G2.com.

The speed of design and adaptability across devices and the ability to personalise docs to specific individuals or organisations Review collected by and hosted on G2.com.

Sometimes the interface with layers in the designer can be frustrating Review collected by and hosted on G2.com.

I like using Turtl for creating marketing and commercial documents because it allows me to create more engaging and better laid-out content that can be dynamic to the user. I find it user-friendly, which is something I really appreciate. Another thing I like is its ability to surface user data. I use the chart functionality a lot because it's simple to create, especially with the ease of importing data. The initial setup was very smooth, supported by a customer success individual. Review collected by and hosted on G2.com.

I need to get better access to auto layout. I sometimes feel that the templates are limited in their offering. Just have better variety, and some that are better linked to narrative storytelling. Review collected by and hosted on G2.com.