Best Account-Based Advertising Software
Account-based advertising software enables businesses to engage buyers with highly targeted digital ads. These ads are personalized to key decision-makers within targeted accounts. Account-based advertising is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include account-based direct mail and account-based web and content experiences, and companies can choose to implement one or a combination of execution tactics. Businesses can pull contacts from targeted accounts from their CRM software or marketing automation software, or create lists of contacts to execute an account-based advertising strategy.
Account-based advertising software differs from traditional advertising software like display advertising, video advertising, and social media advertising, as it enables companies to utilize different targeting methods. These targeting methods can include segmenting audiences by account and by specific contacts within accounts to create more relevant, personalized ads. These tools are often leveraged alongside retargeting software, which helps companies serve digital ads to users who have previously visited their website. Account-based advertising software can retarget relevant ads to the right personas from targeted accounts that visit a company’s website.
To qualify for inclusion in the Account-Based Advertising category, a product must:
Featured Account-Based Advertising Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec
16,985 Twitter followers
Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h
Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms. Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions. Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
21,406 Twitter followers
People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the mess
402 Twitter followers
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of
AdRoll ABM is a platform used for display advertising, account-based advertising, and integrating with CRM systems like Salesforce and HubSpot. Reviewers like the precise account targeting, strong retargeting, account-level insights, seamless integration with multi-channel campaigns, and the support from the AdRoll team. Users reported a steep learning curve, complex setup, high pricing, limited customization, and issues with the user interface and reporting.
275 Twitter followers
DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se
311 Twitter followers
ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br
ZoomInfo Marketing is a tool for lead enrichment and account-based marketing, offering features such as data segmentation, intent signals, and integration with CRM and marketing tools. Users frequently mention the accuracy of the data, the ease of use, the ability to target high-intent accounts, and the seamless integration with other marketing and CRM tools as key benefits. Reviewers noted that the platform can feel complex for new users, the data sometimes requires manual verification, and the pricing can be high for small teams.
23,509 Twitter followers
Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising
Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand. Opensense helps you take control of those everyday interactions by transfo
475 Twitter followers
Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia
1,565 Twitter followers
The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De
748 Twitter followers
N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin
15 Twitter followers
Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B tea
D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge
Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams
460 Twitter followers
Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you
216 Twitter followers
