Best Account-Based Advertising Software

How Many Account-Based Advertising Software Products Does G2 Track?

Total Products under this Category: 38

Category Stats (Nov 2026)

  • Average Rating: 4.47/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Albacross (+0.48%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month

Last updated: November 02, 2026

How Does G2 Rank Account-Based Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,500+ Authentic Reviews
  • 38+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Account-Based Advertising Software

G2 Grid® for Account-Based Advertising Software plotting products by satisfaction and market presence

Highlighted products: 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Influ2, DemandScience, Metadata.io, Foundry ABM, and GTM Studio - Powered by ZoomInfo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-advertising/grids.json?focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=influ2&focus%5B%5D=demandscience-demandscience&focus%5B%5D=metadata-io&focus%5B%5D=foundry-abm&focus%5B%5D=gtm-studio-powered-by-zoominfo)

6sense Revenue Marketing

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

Average Rating: 4.2/5.0

Total Reviews: 1,572

How Do G2 Users Rate 6sense Revenue Marketing?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Campaign Measurement: 7.8/10 (Category avg: 8.2/10)
  • Attribution: 7.4/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind 6sense Revenue Marketing?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Revenue Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the ability to uncover in-market accounts with precision, enhancing targeted marketing and sales alignment.
  • Users appreciate the ease of use of 6sense Revenue Marketing, noting the simple and straightforward initial setup.
  • Users value the deep visibility into buyer intent with 6sense, enhancing targeting and aligning marketing efforts effectively.
  • Users value the ability to uncover in-market accounts with precision, enhancing targeted marketing efforts effectively.
  • Users value the clear visibility into buyer intent, enabling targeted ads and strategic outreach at the right time.
Cons
  • Users experience a steep learning curve with 6sense, finding guidance and client support insufficient and frustrating.
  • Users find the learning curve steep, often experiencing frustration and limitations with the product's model and guidance.
  • Users find 6sense Revenue Marketing's learning difficulty frustrating, as guidance from support is often insufficient.
  • Users find the complexity of 6sense Revenue Marketing's setup and slow performance frustrating, impacting overall productivity.
  • Users express frustration over missing features, resulting in limitations in insights and an inefficient user experience.

What Are Recent G2 Reviews of 6sense Revenue Marketing?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,977

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.4/10 (Category avg: 8.2/10)
  • Attribution: 8.1/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®
  • Phone: 415.683.2660

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find the navigation unintuitive, making it challenging to navigate and manage campaigns effectively.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 658

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.3/10 (Category avg: 8.2/10)
  • Attribution: 7.6/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 27% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, enabling quick campaign launches and effective audience targeting effortlessly.
  • Users appreciate the accurate audience targeting of AdRoll ABM, leading to relevant outreach and improved engagement rates.
  • Users value the accuracy of targeting with AdRoll ABM, ensuring effective engagement with the right audience.
  • Users appreciate the insights from intent data in targeting and personalizing outreach for better engagement outcomes.
  • Users praise the exceptional customer support from AdRoll ABM, highlighting their helpfulness and effective onboarding process.
Cons
  • Users find the learning curve challenging, noting that additional training resources could greatly enhance the experience.
  • Users note the missing features in AdRoll ABM, like in-depth reporting and individual contact insights for better outreach.
  • Users find AdRoll ABM has limited features for advanced targeting and design constraints that hinder effective ad creation.
  • Users find the slow reporting and campaign ramp-up frustrating, hindering effective optimization and learning experiences.
  • Users find targeting limitations in AdRoll ABM, making audience building and reaching specific demographics challenging.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

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Influ2

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

Average Rating: 4.6/5.0

Total Reviews: 172

How Do G2 Users Rate Influ2?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Campaign Measurement: 9.0/10 (Category avg: 8.2/10)
  • Attribution: 8.4/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Influ2?

  • Seller: Influ2
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
  • LinkedIn® Page: www.linkedin.com
    140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Medium, 20% Large

What Do G2 Reviewers Say About Influ2?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive and helpful customer support of Influ2, enhancing their campaign creation and analysis experience.
  • Users value Influ2's hyper-personalized targeting, enhancing engagement with key decision-makers and improving campaign performance.
  • Users highly value the individual targeting capabilities of Influ2, enhancing the effectiveness of their ABM strategies.
  • Users commend the ease of use of Influ2, highlighting its intuitive interface and seamless onboarding experience.
  • Users value the hyper-personalized engagement features of Influ2, enhancing targeting and improving campaign effectiveness significantly.
Cons
  • Users face ad issues with confusing approval processes and limited benchmarking options against other platforms.
  • Users express concerns about the limited reporting capabilities, which hinder effective campaign planning and attribution.
  • Users face ad management issues due to limited ad group space and a need for better match rate visibility.
  • Users find the complex setup of Influ2 challenging, although support is adequate for onboarding and implementation.
  • Users find limited ad group space a challenge, affecting their overall experience and engagement analytics.

What Are Recent G2 Reviews of Influ2?

What Are G2 Users Discussing About Influ2?

DemandScience

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.

Average Rating: 4.4/5.0

Total Reviews: 740

How Do G2 Users Rate DemandScience?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.6/10 (Category avg: 8.2/10)
  • Attribution: 8.1/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind DemandScience?

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 55% Medium, 23% Large

What Do G2 Reviewers Say About DemandScience?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of DemandScience, praising its straightforward setup and efficient support.
  • Users value the rapid response and quality customer service from DemandScience, enhancing their overall satisfaction.
  • Users value the rapid response and quality support from DemandScience, enhancing their overall experience and satisfaction.
  • Users value DemandScience's ability to deliver high-quality leads at scale, enhancing their lead generation efforts efficiently.
  • Users value the robust marketing decision-making capabilities of DemandScience, enhancing their pipeline management and insights.
Cons
  • Users find DemandScience to be not intuitive, struggling with hidden options and complex reporting systems.
  • Users face issues with poor lead quality, struggling with unverified sources and irrelevant leads affecting campaign success.
  • Users express concern over the inconsistent lead quality and delivery time, affecting their campaign effectiveness.
  • Users find the learning curve steep, requiring expertise and familiarity for effective use of DemandScience.
  • Users report missing features in DemandScience, with insufficient integration options and lacking essential data for specific industries.

What Are Recent G2 Reviews of DemandScience?

What Are G2 Users Discussing About DemandScience?

Metadata.io

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more.

Average Rating: 4.6/5.0

Total Reviews: 293

How Do G2 Users Rate Metadata.io?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.8/10 (Category avg: 8.2/10)
  • Attribution: 8.6/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Metadata.io?

  • Seller: Metadata
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Broomfield, Colorado
  • LinkedIn® Page: www.linkedin.com
    144 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 66% Medium, 20% Small

What Do G2 Reviewers Say About Metadata.io?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Metadata.io, enhancing efficiency and allowing focus on performance-driven strategies.
  • Users appreciate the efficiency of Metadata.io, simplifying campaign management and optimizing audience targeting significantly.
  • Users find Metadata.io extremely easy to use, seamlessly integrating with tech stacks and enhancing daily ad management.
  • Users appreciate the time-saving capabilities of Metadata.io, which streamlines ad management and enhances campaign efficiency.
  • Users appreciate the effective audience targeting of Metadata.io, simplifying and enhancing the marketing process significantly.
Cons
  • Users find that campaign management lacks centralization, complicating adjustments and risking loss of historical data.
  • Users find the complexity of Metadata.io overwhelming, particularly affecting smaller teams and limiting campaign flexibility.
  • Users find the high costs of Metadata.io burdensome, especially for startups trying to secure the app.
  • Users are frustrated by the inadequate reporting interface that complicates tracking data metrics and insights.
  • Users find Metadata.io to have a learning difficulty, feeling overwhelmed by its complexity and reporting interface.

What Are Recent G2 Reviews of Metadata.io?

What Are G2 Users Discussing About Metadata.io?

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

Average Rating: 4.5/5.0

Total Reviews: 3,397

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.3/10 (Category avg: 8.2/10)
  • Attribution: 7.9/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced filtering and segmentation features of GTM Studio, enhancing targeting and campaign effectiveness.
  • Users find the lead enrichment capabilities of GTM Studio invaluable for targeted and effective demand generation campaigns.
  • Users appreciate the ease of use in GTM Studio, highlighting its simple navigation and straightforward setup process.
  • Users value the accuracy of data in GTM Studio, enabling precise targeting and effective demand generation campaigns.
  • Users value the high accuracy of data in GTM Studio, significantly enhancing targeting and campaign effectiveness.
Cons
  • Users feel that the pricing is expensive, especially for small teams, necessitating careful use of credits.
  • Users experience data inaccuracy, with outdated information and the need for manual validation affecting reliability.
  • Users find the cost to be high for small teams, impacting accessibility despite comparable market pricing.
  • Users find the platform to have a steep learning curve, making it complex and overwhelming for new users.
  • Users find the steep learning curve of GTM Studio challenging, particularly impacting new users' ability to navigate the platform.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

Foundry ABM

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Average Rating: 4.2/5.0

Total Reviews: 201

How Do G2 Users Rate Foundry ABM?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Campaign Measurement: 7.9/10 (Category avg: 8.2/10)
  • Attribution: 7.4/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Foundry ABM?

  • Seller: Foundry
  • Year Founded: 1964
  • HQ Location: Needham Heights, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    5,498 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 65% Medium, 18% Small

What Do G2 Reviewers Say About Foundry ABM?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Foundry ABM enhances account targeting and campaign coordination significantly.
  • Users value the seamless CRM integration of Foundry ABM, enhancing collaboration between marketing and sales teams effectively.
  • Users highlight the sales efficiency of Foundry ABM, enhancing engagement with high-value accounts through personalized strategies.
  • Users commend the robust analytics of Foundry ABM, enabling real-time insights and improved strategy refinement for campaigns.
  • Users highlight the easy integrations of Foundry ABM, enhancing collaboration and streamlining account-based marketing efforts effortlessly.
Cons
  • Users find Foundry ABM's complexity challenging, particularly its steep learning curve and navigation difficulties for newcomers.
  • Users find the steep learning curve of Foundry ABM challenging, requiring significant time and training for effective use.
  • Users find the steep learning curve of Foundry ABM challenging, requiring significant time and training for effective use.
  • Users find Foundry ABM's interface not intuitive, posing challenges during onboarding and requiring extra training and support.
  • Users find the poor interface design of Foundry ABM overwhelming and not intuitive, requiring additional training.

What Are Recent G2 Reviews of Foundry ABM?

What Are G2 Users Discussing About Foundry ABM?

Opensense Email Signatures

Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand. Opensense helps you take control of those everyday interactions by transforming employee email, digital business cards, and sales outreach into consistent, measurable brand moments. No inconsistencies. No missed opportunities. Just smarter ways to engage, build trust, and drive pipeline. With Opensense, your communication becomes a brand channel: - Beautiful email signatures that are always on-brand. - Targeted ad banners in every inbox to promote campaigns and events. - Digital business cards that make networking trackable and scalable. - Real-time buyer intent signals that help sales follow up at the right moment. - Centralized compliance controls that keep IT confident and in control. We work seamlessly with Microsoft 365, Google Workspace, and Exchange, and integrate natively with Salesforce, HubSpot, Marketo, Eloqua, Pardot, and Microsoft Dynamics. That’s why leading brands like G2, Salesforce, and Adobe, trust Opensense to stay on brand, build trust, and transform everyday communication into measurable growth.

Average Rating: 4.7/5.0

Total Reviews: 406

How Do G2 Users Rate Opensense Email Signatures?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Campaign Measurement: 9.0/10 (Category avg: 8.2/10)
  • Attribution: 8.8/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Opensense Email Signatures?

  • Seller: Opensense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    45 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Coordinator, Marketing Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 70% Medium, 17% Large

What Do G2 Reviewers Say About Opensense Email Signatures?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer support of Opensense, making it easy to manage email signatures efficiently.
  • Users enjoy the easy signature customization with help from a supportive team, enhancing branding and user experience.
  • Users praise the ease of use of Opensense, highlighting excellent support that makes management effortless.
  • Users value the flexibility and reliability of Opensense Email Signatures, ensuring consistent branding across all email communications.
  • Users commend the implementation ease of Opensense Email Signatures, appreciating its seamless transition and flexibility across platforms.
Cons
  • Users report occasional signature visibility issues before sending emails, but content is always consistent upon delivery.
  • Users face a learning curve initially, as some features and settings can be challenging to navigate independently.
  • Users find the difficult setup process of Opensense Email Signatures challenging, especially for those less tech-savvy.
  • Users find the complexity of Opensense Email Signatures daunting, especially for those not tech-savvy and during initial setup.
  • Users find Opensense not user-friendly initially due to a learning curve and complicated interface.

What Are Recent G2 Reviews of Opensense Email Signatures?

What Are G2 Users Discussing About Opensense Email Signatures?

Madison Logic Platform

Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives.

Average Rating: 4.3/5.0

Total Reviews: 267

How Do G2 Users Rate Madison Logic Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.5/10 (Category avg: 8.2/10)
  • Attribution: 7.8/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Madison Logic Platform?

  • Seller: Madison Logic
  • Company Website:
  • Year Founded: 2005
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    287 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Digital Marketing Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 47% Medium, 39% Large

What Do G2 Reviewers Say About Madison Logic Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Madison Logic Platform, enabling seamless campaign management and strategic insights.
  • Users value the high-quality lead generation from Madison Logic, effectively connecting businesses with their target accounts.
  • Users value the high lead quality from Madison Logic, which effectively connects targeted accounts with genuine buying interest.
  • Users value the streamlined campaign management of Madison Logic, enhancing efficiency and maximizing lead quality effectively.
  • Users value the high-quality insights provided by Madison Logic, enhancing lead quality and strategic decision-making.
Cons
  • Users find the UI not intuitive, making navigation and understanding challenging, especially for newcomers.
  • Users find the learning curve steep for Madison Logic, making it challenging for new users to navigate effectively.
  • Users find the missing features in Madison Logic Platform hinder effective tracking and complicate integration for global teams.
  • Users find the navigation frustrating, as the UI can be difficult to simplify and remember.
  • Users express concerns over inadequate reporting, citing delays and missing insights that hinder their decision-making process.

What Are Recent G2 Reviews of Madison Logic Platform?

What Are G2 Users Discussing About Madison Logic Platform?

N.Rich

N.Rich is an ABM platform for B2B teams. It combines intent data, account-based advertising and N.Rich AI reporting in one platform, with a two-way Salesforce and HubSpot integration. N.Rich finds the target accounts that are in market, reaches them with ads you pay for only when someone engages, and proves the pipeline in your CRM. What does N.Rich do? N.Rich runs the full ABM motion in one platform. It scores target accounts on intent across 18,000+ topics in 12 languages. It runs four ad formats (article, video, cross-channel and image display) that only your target accounts see, and it syncs your target account segments to LinkedIn. Every signal syncs to your CRM. N.Rich AI then reports on what worked and lets teams build dashboards and apps on their own GTM data. Who is N.Rich for? N.Rich is for B2B companies that sell to a defined list of target accounts, with several people in each buying group and a long sales cycle. Marketing leaders and ABM teams run the programme. RevOps and marketing ops teams use N.Rich AI to report on pipeline across CRM and ad data. Customers include GE HealthCare, Virta, EHS Insight and Winningtemp. How much does N.Rich cost? N.Rich sells annual plans. GTM Scale costs $35,520 a year and GTM Command costs $57,240 a year. GTM Enterprise is priced with you, for groups with several business units. Every plan includes unlimited users. Ad spend is separate and comes in prepaid packs. Unspent ad spend rolls over. Does N.Rich charge for impressions or for engagement? N.Rich charges for engagement, not impressions. Its four ad formats show only to people at your target accounts. Engagement means a read of at least half of an article, 20 seconds of video, or a click on a cross-channel or image ad. You pay when someone at one of those accounts engages, so the budget goes to the accounts on your list. How does N.Rich get sales teams to act on ABM signals? N.Rich puts account signals in the CRM, where sales already works. Reps get sales alerts when a target account starts to research or engage. Teams can also publish N.Rich AI apps inside Salesforce and HubSpot, so reps see account insight without opening another tool. How does N.Rich prove ABM ROI to the CFO and the board? N.Rich connects ad engagement and intent to opportunities and revenue in your CRM. Opportunity attribution is included in every plan. N.Rich AI reports on that joined data, so each pipeline number traces back to CRM records. Virta created €13M in pipeline with N.Rich and saw 6x win rates. EHS Insight saw up to 270% better win rates and a 2.7x shorter sales cycle. Does N.Rich integrate with Salesforce and HubSpot? N.Rich has a two-way integration with Salesforce and HubSpot. Intent and engagement data flow into the CRM, and opportunity data flows back for reporting. N.Rich also syncs your target account segments to LinkedIn as Matched Audiences, and gives MCP access to your governed data sources. How does N.Rich reach the whole buying committee? N.Rich targets accounts, not single contacts. Its ads reach people across the buying group at each target account, including people who never fill in a form. N.Rich then shows engagement for the whole account, so teams see which accounts are warming up. Does N.Rich work for companies in the US and Europe? N.Rich serves B2B teams in North America and Europe, with sales teams in both regions. N.Rich tracks intent in 12 languages, so one programme can cover target accounts across the US, Europe and other markets. N.Rich does not resell its intent data to third parties. For teams that sell into Europe, N.Rich's data, infrastructure and compliance meet European requirements by design. What is N.Rich AI? N.Rich AI is the reporting and intelligence layer of the N.Rich ABM platform. Teams ask questions in plain language and build dashboards and apps on their CRM, ad and intent data, from ICP setup to pipeline and revenue reporting. Teams can publish these apps into Salesforce and HubSpot. Can I try N.Rich for free? Yes. The N.Rich Playground lets anyone try N.Rich AI for free on sample GTM data. Sign up with a work email to ask questions, clone apps from the library and build your own. Shared apps open without an account. No credit card is needed.

Average Rating: 4.7/5.0

Total Reviews: 114

How Do G2 Users Rate N.Rich?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.9/10 (Category avg: 8.2/10)
  • Attribution: 8.5/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind N.Rich?

  • Seller: N.Rich
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Helsinki, FI
  • LinkedIn® Page: www.linkedin.com
    130 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Computer Software, Hospital & Health Care
  • Company Size: 53% Medium, 33% Large

What Do G2 Reviewers Say About N.Rich?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of N.Rich, enabling swift setup and effective management of ABM campaigns.
  • Users praise the exceptional customer support from N.Rich, highlighting their assistance in setup and ongoing campaign optimization.
  • Users commend the valuable intent data provided by N.Rich, facilitating targeted account engagement and easy integration.
  • Users value the insightful analytics of N.Rich, enhancing account targeting and providing clear performance data.
  • Users value the efficiency and effectiveness of N.Rich for launching complex ABM campaigns effortlessly and swiftly.
Cons
  • Users report significant integration issues with N.Rich, leading to frustration and unmet expectations regarding system performance.
  • Users find limited targeting options in N.Rich, making it costly and challenging to achieve results in smaller regions.
  • Users find a difficult learning curve with N.Rich, necessitating time and effort for effective setup and usage.
  • Users note a learning curve with N.Rich, requiring time and effort for effective use and understanding.
  • Users find the limited reporting capabilities frustrating, as they lack essential insights and can be confusing.

What Are Recent G2 Reviews of N.Rich?

What Are G2 Users Discussing About N.Rich?

Primer

Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results.

Average Rating: 4.6/5.0

Total Reviews: 43

How Do G2 Users Rate Primer?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Campaign Measurement: 6.9/10 (Category avg: 8.2/10)
  • Attribution: 6.7/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 7.7/10 (Category avg: 10/10)

Who Is the Company Behind Primer?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 42% Small

What Do G2 Reviewers Say About Primer?

AI-generated summary from verified user reviews

Pros
  • Users value the flexible audience targeting of Primer, enhancing B2B campaign efficiency and lead quality.
  • Users find Primer to be incredibly user-friendly, allowing for easy setup and intuitive audience building.
  • Users value the smooth integrations of Primer, which enhance audience syncing with minimal effort and exceptional support.
  • Users highlight the high-quality data of Primer, noting strong match rates that enhance targeting and engagement.
  • Users find Primer's intuitive interface and user-friendly design greatly enhance their targeting precision and overall experience.
Cons
  • Users find the limited visibility due to spend caps on Primer audiences restrictive for managing larger budgets.
  • Users find that limited features can restrict scalability, especially for niche audiences requiring targeted approaches.
  • Users seek improved reporting capabilities and broader ad platform syncing to enhance their Primer experience.
  • Users feel restricted by filtering problems with Primer, limiting audience size and scaling potential for ad spend.

What Are Recent G2 Reviews of Primer?

D&B Rev.Up ABX

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Average Rating: 4.4/5.0

Total Reviews: 108

How Do G2 Users Rate D&B Rev.Up ABX?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.7/10 (Category avg: 8.2/10)
  • Attribution: 8.9/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind D&B Rev.Up ABX?

  • Seller: Dun & Bradstreet
  • HQ Location: Jacksonville, FL
  • LinkedIn® Page: www.linkedin.com
    5,735 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About D&B Rev.Up ABX?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive analytics of D&B Rev.Up ABX, enhancing targeting and insights for marketing strategies.
  • Users value the effective audience targeting capabilities of D&B Rev.Up ABX, enhancing marketing personalization and campaign success.
  • Users value the data accuracy of D&B Rev.Up ABX, enhancing their marketing effectiveness through reliable insights.
  • Users value the rich business insights from D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts.
  • Users value the effective targeting capabilities of D&B Rev.Up ABX, enhancing personalized marketing efforts through rich data insights.
Cons
  • Users face slow performance issues, lacking real-time insights and engagement tracking, impacting marketing efficiency and user monitoring.
  • Users express concerns over integration issues that hinder real-time insights and automated workflows, affecting usability.
  • Users find the learning curve challenging, especially those without prior experience in account-based marketing.
  • Users often face a difficult learning curve with D&B Rev.Up ABX, making it challenging for new users to adapt.
  • Users find automation difficult as the tool lacks real-time insights and tracking, limiting effective engagement monitoring.

What Are Recent G2 Reviews of D&B Rev.Up ABX?

What Are G2 Users Discussing About D&B Rev.Up ABX?

Propensity

Propensity: AI-Powered ABM and Autonomous GTM Orchestration Propensity is an AI-powered account-based marketing (ABM) and go-to-market (GTM) orchestration platform that unifies buyer intelligence, audience targeting, campaign execution, and contact-level attribution in one place. Go beyond traditional ABM with AI that helps identify high-value opportunities, build precision audiences, create personalized campaigns, and orchestrate engagement across multiple channels. Propensity connects marketing activity to real people, buying groups, and sales outcomes, not just anonymous account-level signals. With an always-on, increasingly autonomous approach to ABM, Propensity helps B2B revenue teams reduce manual work, accelerate pipeline, and continuously improve GTM performance. Why Teams Choose Propensity - Autonomous ABM, powered by AI: Move from disconnected marketing tasks to coordinated GTM execution. Use AI to help plan campaigns, identify opportunities, generate creative, and optimize next-best actions. - Contact-level intelligence and attribution: Understand which individuals are engaging, what they're interested in, and when they're showing buying intent, not just which accounts are active. - Smarter targeting and buying group insights: Build dynamic audiences using verified intent data, firmographics, technographics, and behavioral signals to prioritize high-fit accounts and contacts. - Omnichannel campaign orchestration: Create, launch, and manage coordinated campaigns across programmatic display, social, email, direct mail, and more from one unified platform. - AI-powered campaign creation: Turn natural-language prompts into actionable campaign strategies, audiences, messaging, creative assets, and channel plans. - Continuous learning and optimization: Move toward recursive marketing, where engagement signals, campaign results, and sales feedback inform smarter targeting and future GTM decisions. - Sales and marketing alignment: Connect engagement intelligence with CRM workflows to prioritize sales-ready contacts, improve follow-up, and accelerate pipeline. - Faster time to value: Launch proven ABM playbooks, automate repetitive workflows, and get hands-on support from dedicated customer success experts. Propensity Core Features - AI Campaign Builder: Use conversational AI to develop campaign strategies, audiences, messaging, creative, and activation plans. - Audience Builder + Intent Intelligence: Identify high-fit accounts and contacts using intent signals, enriched data, behavioral insights, and AI-powered targeting. - Buying Circles: Identify key decision-makers, influencers, and buying group members within target accounts. - ABM Connected Website: Identify website visitors, uncover engagement signals, and turn previously anonymous activity into actionable sales intelligence. - Channel Manager: Coordinate omnichannel campaigns across display, email, social, direct mail, and additional activation channels. - Playbook Library + Editor: Launch proven multi-touch ABM programs or customize campaigns around your GTM objectives. - Contact-Level Attribution + Journey Analytics: Connect individual engagement to campaign performance, pipeline activity, and revenue outcomes. - AI Insights + Reporting: Analyze campaign performance, uncover opportunities, and make more informed GTM decisions with AI-assisted intelligence. - Bidirectional MCP + API Connectivity: Connect external AI agents and compatible systems to Propensity's intelligence and orchestration capabilities. - CRM + Martech Integrations: Connect Salesforce, HubSpot, and Marketo to synchronize customer data and support coordinated sales and marketing workflows. Propensity brings intelligence, execution, and measurement together to help B2B teams move beyond traditional ABM toward a more connected, automated, and continuously improving revenue engine.

Average Rating: 4.8/5.0

Total Reviews: 33

How Do G2 Users Rate Propensity?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Campaign Measurement: 9.5/10 (Category avg: 8.2/10)
  • Attribution: 9.1/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 7.0/10 (Category avg: 10/10)

Who Is the Company Behind Propensity?

  • Seller: Propensity
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Exeter, New Hampshire
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 61% Small, 33% Medium

What Do G2 Reviewers Say About Propensity?

AI-generated summary from verified user reviews

Pros
  • Users value Propensity for its reliable intent data and ease of use, enhancing marketing and outreach efforts.
  • Users highlight the excellent support team of Propensity, ensuring successful onboarding and ongoing assistance for optimal use.
  • Users find Propensity to be incredibly easy to use, enhanced by excellent support and seamless integrations.
  • Users commend Propensity for its constant innovation and responsiveness, effectively evolving alongside marketing and sales needs.
  • Users value the effective audience targeting capabilities of Propensity, enabling precise segmentation and tailored marketing strategies.
Cons
  • Users face a steep learning curve due to the platform's comprehensive nature and rapid updates.
  • Users often face bug issues during setup and feature rollout, which can disrupt the overall experience.
  • Users encounter software bugs that can hinder campaign setup, but the support team resolves issues swiftly.
  • Users note technical issues such as bugs and setup challenges, reflecting the platform's immaturity compared to competitors.
  • Users find the poor design aspects of Propensity hinder a seamless experience but appreciate ongoing improvements.

What Are Recent G2 Reviews of Propensity?

Albacross

Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are ready to buy. Here's how: - Increase sales productivity: Identify the buying intent of companies visiting your website and notify your sales team when they are ready to buy. - Remove the guesswork from marketing: Understand which accounts are engaging with your content and what interests them most. - All the data points you need: we track 3 billion events monthly worldwide and refresh the data points on a weekly basis. - Seamlessly integrate to the tech tools you are already using – it's not another tool to learn.

Average Rating: 4.6/5.0

Total Reviews: 127

How Do G2 Users Rate Albacross?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.3/10 (Category avg: 8.2/10)
  • Attribution: 8.3/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Albacross?

  • Seller: Albacross
  • Year Founded: 2014
  • HQ Location: Stockholm, Sweden
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Medium, 46% Small

What Do G2 Reviewers Say About Albacross?

AI-generated summary from verified user reviews

Cons
  • Users feel frustrated by the lack of North American support, indicating a focus on European markets in Albacross.

What Are Recent G2 Reviews of Albacross?

What Are G2 Users Discussing About Albacross?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 3, 2024