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Best Account-Based Web and Content Experiences Software for Small Business

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Web and Content Experiences category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Account-Based Web and Content Experiences to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Account-Based Web and Content Experiences category.

In addition to qualifying for inclusion in the Account-Based Web and Content Experiences Software category, to qualify for inclusion in the Small Business Account-Based Web and Content Experiences Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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12 Listings in Small Business Account-Based Web and Content Experiences Available

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    G2 Score
HubSpot Marketing Hub
(14,242)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Account-Based Web and Content Experiences software
View top Consulting Services for HubSpot Marketing Hub
Save to My Lists
DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
    • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
    • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,011
    Features
    1,371
    Email Marketing
    1,317
    Intuitive
    1,224
    Automation
    1,168
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Content Creation and Distribution
    Average: 8.8
    8.6
    Dashboards
    Average: 8.5
    8.4
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,351 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
  • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
  • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,011
Features
1,371
Email Marketing
1,317
Intuitive
1,224
Automation
1,168
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.5
Content Creation and Distribution
Average: 8.8
8.6
Dashboards
Average: 8.5
8.4
Measurement
Average: 8.3
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,351 Twitter followers
LinkedIn® Page
www.linkedin.com
11,595 employees on LinkedIn®
RELAYTO
(460)4.7 out of 5
2nd Easiest To Use in Account-Based Web and Content Experiences software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    How do you 100× your content’s impact? RELAYTO is the AI-powered interactive content experience platform that turns every static PDF, PowerPoint, MP4, or image into a choose-your-own-path experience.

    Users
    • Student
    • Executive Assistant
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 24% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RELAYTO is a tool that transforms static content into interactive, engaging presentations and allows users to embed multimedia, track engagements, and personalize content.
    • Reviewers appreciate the user-friendly interface, the ability to create interactive blogs and articles with drag-and-drop features, customizable templates, and the platform's suitability for those with minimal technical skills.
    • Reviewers mentioned that the advanced customization can be tricky, the software can feel slightly overwhelming for new users, and the performance may occasionally slow down when handling very large files or multimedia-heavy projects.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • RELAYTO Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    113
    Features
    68
    Quality
    61
    User Interface
    60
    Easy Creation
    58
    Cons
    Learning Curve
    53
    Learning Difficulty
    46
    Steep Learning Curve
    37
    Initial Difficulty
    31
    Limited Features
    18
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • RELAYTO features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.5
    Content Creation and Distribution
    Average: 8.8
    9.5
    Dashboards
    Average: 8.5
    9.5
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Relayto
    Year Founded
    2023
    HQ Location
    San Francisco , California
    Twitter
    @relayter
    2,247 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    43 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

How do you 100× your content’s impact? RELAYTO is the AI-powered interactive content experience platform that turns every static PDF, PowerPoint, MP4, or image into a choose-your-own-path experience.

Users
  • Student
  • Executive Assistant
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 24% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RELAYTO is a tool that transforms static content into interactive, engaging presentations and allows users to embed multimedia, track engagements, and personalize content.
  • Reviewers appreciate the user-friendly interface, the ability to create interactive blogs and articles with drag-and-drop features, customizable templates, and the platform's suitability for those with minimal technical skills.
  • Reviewers mentioned that the advanced customization can be tricky, the software can feel slightly overwhelming for new users, and the performance may occasionally slow down when handling very large files or multimedia-heavy projects.
RELAYTO Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
113
Features
68
Quality
61
User Interface
60
Easy Creation
58
Cons
Learning Curve
53
Learning Difficulty
46
Steep Learning Curve
37
Initial Difficulty
31
Limited Features
18
View All Pros and Cons
RELAYTO features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.5
Content Creation and Distribution
Average: 8.8
9.5
Dashboards
Average: 8.5
9.5
Measurement
Average: 8.3
Seller Details
Seller
Relayto
Year Founded
2023
HQ Location
San Francisco , California
Twitter
@relayter
2,247 Twitter followers
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®

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FlippingBook
(297)4.7 out of 5
5th Easiest To Use in Account-Based Web and Content Experiences software
Save to My Lists
Entry Level Price:$26.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    FlippingBook is an online tool and desktop software for creating professional digital flipbooks. It makes your PDF ebooks, e-catalogs, digital brochures, annual reports, presentations, magazines, and

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 58% Small-Business
    • 31% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • FlippingBook is a digital publishing tool that transforms static PDFs into interactive, page-flipping experiences.
    • Reviewers frequently mention the product's intuitive interface, reliable performance, and the ability to easily distribute interactive brochures on social media and by email.
    • Reviewers experienced some issues with the interface of the FlippingBook website, the high pricing, and the lack of integration options with other software like Adobe Express.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • FlippingBook Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Intuitive
    34
    Quality
    31
    Features
    25
    User Interface
    23
    Cons
    Missing Features
    11
    Limited Features
    10
    Expensive
    8
    Feature Limitations
    8
    Lacking Features
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • FlippingBook features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Content Creation and Distribution
    Average: 8.8
    8.2
    Dashboards
    Average: 8.5
    8.0
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    FlippingBook
    Year Founded
    2004
    HQ Location
    Cospicua, Malta
    Twitter
    @flippingbook
    1,137 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    45 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

FlippingBook is an online tool and desktop software for creating professional digital flipbooks. It makes your PDF ebooks, e-catalogs, digital brochures, annual reports, presentations, magazines, and

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 58% Small-Business
  • 31% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • FlippingBook is a digital publishing tool that transforms static PDFs into interactive, page-flipping experiences.
  • Reviewers frequently mention the product's intuitive interface, reliable performance, and the ability to easily distribute interactive brochures on social media and by email.
  • Reviewers experienced some issues with the interface of the FlippingBook website, the high pricing, and the lack of integration options with other software like Adobe Express.
FlippingBook Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Intuitive
34
Quality
31
Features
25
User Interface
23
Cons
Missing Features
11
Limited Features
10
Expensive
8
Feature Limitations
8
Lacking Features
7
View All Pros and Cons
FlippingBook features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.2
Content Creation and Distribution
Average: 8.8
8.2
Dashboards
Average: 8.5
8.0
Measurement
Average: 8.3
Seller Details
Seller
FlippingBook
Year Founded
2004
HQ Location
Cospicua, Malta
Twitter
@flippingbook
1,137 Twitter followers
LinkedIn® Page
www.linkedin.com
45 employees on LinkedIn®
DemandScience
(712)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Account-Based Web and Content Experiences software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 21% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • DemandScience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Helpful
    39
    Features
    30
    Customer Support
    25
    Lead Generation
    23
    Cons
    Learning Curve
    15
    Missing Features
    12
    Not Intuitive
    12
    Inadequate Reporting
    11
    Limitations
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • DemandScience features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Content Creation and Distribution
    Average: 8.8
    8.8
    Dashboards
    Average: 8.5
    8.8
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    DemandScience
    Company Website
    Year Founded
    2012
    HQ Location
    Greater Boston, US
    Twitter
    @DemandScience
    313 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,053 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 21% Enterprise
DemandScience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Helpful
39
Features
30
Customer Support
25
Lead Generation
23
Cons
Learning Curve
15
Missing Features
12
Not Intuitive
12
Inadequate Reporting
11
Limitations
11
View All Pros and Cons
DemandScience features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.2
Content Creation and Distribution
Average: 8.8
8.8
Dashboards
Average: 8.5
8.8
Measurement
Average: 8.3
Seller Details
Seller
DemandScience
Company Website
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
313 Twitter followers
LinkedIn® Page
www.linkedin.com
1,053 employees on LinkedIn®
Recotap
(52)4.7 out of 5
Save to My Lists
Entry Level Price:$11,988.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recota

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 42% Small-Business
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Recotap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Intent Data
    5
    Automation
    4
    Personalization
    4
    ABM Management
    3
    Cons
    Ad Issues
    2
    Missing Features
    2
    Syncing Issues
    2
    Technical Issues
    2
    Time-Consuming
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Recotap features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.8
    Content Creation and Distribution
    Average: 8.8
    9.1
    Dashboards
    Average: 8.5
    9.3
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Recotap
    Year Founded
    2018
    HQ Location
    Bangalore, Karnataka
    Twitter
    @recotap
    126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recota

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 42% Small-Business
  • 29% Enterprise
Recotap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Intent Data
5
Automation
4
Personalization
4
ABM Management
3
Cons
Ad Issues
2
Missing Features
2
Syncing Issues
2
Technical Issues
2
Time-Consuming
2
View All Pros and Cons
Recotap features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.8
Content Creation and Distribution
Average: 8.8
9.1
Dashboards
Average: 8.5
9.3
Measurement
Average: 8.3
Seller Details
Seller
Recotap
Year Founded
2018
HQ Location
Bangalore, Karnataka
Twitter
@recotap
126 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Outgrow
(327)4.7 out of 5
Optimized for quick response
6th Easiest To Use in Account-Based Web and Content Experiences software
Save to My Lists
DealsSpecial offer!
20% Off: $11-480/mo
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 79% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Outgrow is a content creation tool that allows users to create interactive elements such as quizzes, surveys, and calculators for their websites to enhance audience engagement and marketing campaigns.
    • Reviewers appreciate Outgrow's user-friendly interface, its ability to create engaging content without coding, and the exceptional customer support that provides timely and effective solutions.
    • Reviewers experienced challenges with the initial setup, found the pricing to be high for smaller teams, and noted limitations in advanced customization options and the need for additional payment for certain features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Outgrow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    45
    Customer Support
    30
    Helpful
    28
    Features
    25
    Easy Setup
    22
    Cons
    Missing Features
    12
    Learning Curve
    11
    Limited Features
    11
    Expensive
    10
    Limited Customization
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Outgrow features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Content Creation and Distribution
    Average: 8.8
    8.8
    Dashboards
    Average: 8.5
    8.7
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Outgrow
    Company Website
    Year Founded
    2012
    HQ Location
    New York, NY
    Twitter
    @OutgrowCo
    3,403 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    68 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 79% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Outgrow is a content creation tool that allows users to create interactive elements such as quizzes, surveys, and calculators for their websites to enhance audience engagement and marketing campaigns.
  • Reviewers appreciate Outgrow's user-friendly interface, its ability to create engaging content without coding, and the exceptional customer support that provides timely and effective solutions.
  • Reviewers experienced challenges with the initial setup, found the pricing to be high for smaller teams, and noted limitations in advanced customization options and the need for additional payment for certain features.
Outgrow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
45
Customer Support
30
Helpful
28
Features
25
Easy Setup
22
Cons
Missing Features
12
Learning Curve
11
Limited Features
11
Expensive
10
Limited Customization
8
View All Pros and Cons
Outgrow features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.9
Content Creation and Distribution
Average: 8.8
8.8
Dashboards
Average: 8.5
8.7
Measurement
Average: 8.3
Seller Details
Seller
Outgrow
Company Website
Year Founded
2012
HQ Location
New York, NY
Twitter
@OutgrowCo
3,403 Twitter followers
LinkedIn® Page
www.linkedin.com
68 employees on LinkedIn®
Foundry ABM
(202)4.2 out of 5
13th Easiest To Use in Account-Based Web and Content Experiences software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Mid-Market
    • 18% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Foundry ABM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Analytics
    4
    Features
    4
    Integrations
    4
    Analytics Insights
    3
    Cons
    Learning Curve
    4
    Complexity
    3
    Difficult Learning
    3
    Steep Learning Curve
    3
    Cluttered Layout
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Foundry ABM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Content Creation and Distribution
    Average: 8.8
    8.2
    Dashboards
    Average: 8.5
    8.5
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Foundry
    Year Founded
    1964
    HQ Location
    Needham Heights, Massachusetts, United States
    LinkedIn® Page
    www.linkedin.com
    931 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Mid-Market
  • 18% Small-Business
Foundry ABM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Analytics
4
Features
4
Integrations
4
Analytics Insights
3
Cons
Learning Curve
4
Complexity
3
Difficult Learning
3
Steep Learning Curve
3
Cluttered Layout
2
View All Pros and Cons
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
9.1
Content Creation and Distribution
Average: 8.8
8.2
Dashboards
Average: 8.5
8.5
Measurement
Average: 8.3
Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
LinkedIn® Page
www.linkedin.com
931 employees on LinkedIn®
Demandbase One
(1,902)4.4 out of 5
Optimized for quick response
8th Easiest To Use in Account-Based Web and Content Experiences software
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
    • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
    • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    213
    Lead Generation
    195
    Insights
    189
    Intent Data
    161
    Features
    156
    Cons
    Learning Curve
    84
    Steep Learning Curve
    70
    Complexity
    55
    Not Intuitive
    55
    Learning Difficulty
    53
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.1
    Content Creation and Distribution
    Average: 8.8
    8.3
    Dashboards
    Average: 8.5
    8.5
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,498 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,036 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
  • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
  • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
213
Lead Generation
195
Insights
189
Intent Data
161
Features
156
Cons
Learning Curve
84
Steep Learning Curve
70
Complexity
55
Not Intuitive
55
Learning Difficulty
53
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.1
Content Creation and Distribution
Average: 8.8
8.3
Dashboards
Average: 8.5
8.5
Measurement
Average: 8.3
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,498 Twitter followers
LinkedIn® Page
www.linkedin.com
1,036 employees on LinkedIn®
Warmly
(202)4.6 out of 5
12th Easiest To Use in Account-Based Web and Content Experiences software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools

    Users
    • Founder
    • CEO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 88% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Warmly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Helpful
    29
    Lead Generation
    25
    Easy Setup
    21
    Data Accuracy
    16
    Cons
    Data Inaccuracy
    12
    Inaccuracy
    10
    Lead Quality
    10
    Expensive
    8
    Inaccurate Data
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Warmly features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.3
    Content Creation and Distribution
    Average: 8.8
    9.3
    Dashboards
    Average: 8.5
    9.0
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Warmly
    Year Founded
    2020
    HQ Location
    San Francisco, CA
    Twitter
    @warmlyai
    526 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    106 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools

Users
  • Founder
  • CEO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 88% Small-Business
  • 11% Mid-Market
Warmly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Helpful
29
Lead Generation
25
Easy Setup
21
Data Accuracy
16
Cons
Data Inaccuracy
12
Inaccuracy
10
Lead Quality
10
Expensive
8
Inaccurate Data
8
View All Pros and Cons
Warmly features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.3
Content Creation and Distribution
Average: 8.8
9.3
Dashboards
Average: 8.5
9.0
Measurement
Average: 8.3
Seller Details
Seller
Warmly
Year Founded
2020
HQ Location
San Francisco, CA
Twitter
@warmlyai
526 Twitter followers
LinkedIn® Page
www.linkedin.com
106 employees on LinkedIn®
PathFactory
(195)4.4 out of 5
Optimized for quick response
11th Easiest To Use in Account-Based Web and Content Experiences software
View top Consulting Services for PathFactory
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.  Traditional metrics like clicks and vie

    Users
    • Director of Marketing
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 37% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • PathFactory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Content Quality
    14
    Customer Support
    14
    Analytics
    12
    Customer Engagement
    12
    Cons
    Learning Curve
    9
    Improvement Needed
    7
    Missing Features
    7
    Complexity
    6
    Outdated Interface
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PathFactory features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Content Creation and Distribution
    Average: 8.8
    8.0
    Dashboards
    Average: 8.5
    8.1
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PathFactory
    Company Website
    Year Founded
    2012
    HQ Location
    Toronto, Canada
    Twitter
    @pathfactory
    3,306 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.  Traditional metrics like clicks and vie

Users
  • Director of Marketing
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 37% Enterprise
PathFactory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Content Quality
14
Customer Support
14
Analytics
12
Customer Engagement
12
Cons
Learning Curve
9
Improvement Needed
7
Missing Features
7
Complexity
6
Outdated Interface
6
View All Pros and Cons
PathFactory features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
8.8
Content Creation and Distribution
Average: 8.8
8.0
Dashboards
Average: 8.5
8.1
Measurement
Average: 8.3
Seller Details
Seller
PathFactory
Company Website
Year Founded
2012
HQ Location
Toronto, Canada
Twitter
@pathfactory
3,306 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
xiQ
(312)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-

    Users
    • Student
    • Server
    Industries
    • Higher Education
    • Marketing and Advertising
    Market Segment
    • 67% Small-Business
    • 13% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • xiQ is a platform designed to streamline research and enhance communication strategies by providing insights into companies and individuals.
    • Reviewers like the platform's ability to provide personality insights, communication tips, and SWOT analysis, which help in tailoring outreach strategies and improving communication with potential clients.
    • Users experienced issues with the platform's navigation, lack of comprehensive data, and difficulties in finding specific individuals or companies.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • xiQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Lead Generation
    60
    Helpful
    36
    Personalization
    25
    Contact Information
    20
    Ease of Use
    20
    Cons
    Complexity
    23
    Steep Learning Curve
    22
    Learning Curve
    21
    Difficult Navigation
    12
    Not User-Friendly
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • xiQ features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Content Creation and Distribution
    Average: 8.8
    8.7
    Dashboards
    Average: 8.5
    8.9
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    xiQ, Inc.
    Year Founded
    2018
    HQ Location
    Redwood City, CA
    Twitter
    @xiqinc
    1,675 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    66 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-

Users
  • Student
  • Server
Industries
  • Higher Education
  • Marketing and Advertising
Market Segment
  • 67% Small-Business
  • 13% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • xiQ is a platform designed to streamline research and enhance communication strategies by providing insights into companies and individuals.
  • Reviewers like the platform's ability to provide personality insights, communication tips, and SWOT analysis, which help in tailoring outreach strategies and improving communication with potential clients.
  • Users experienced issues with the platform's navigation, lack of comprehensive data, and difficulties in finding specific individuals or companies.
xiQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Lead Generation
60
Helpful
36
Personalization
25
Contact Information
20
Ease of Use
20
Cons
Complexity
23
Steep Learning Curve
22
Learning Curve
21
Difficult Navigation
12
Not User-Friendly
11
View All Pros and Cons
xiQ features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
8.7
Content Creation and Distribution
Average: 8.8
8.7
Dashboards
Average: 8.5
8.9
Measurement
Average: 8.3
Seller Details
Seller
xiQ, Inc.
Year Founded
2018
HQ Location
Redwood City, CA
Twitter
@xiqinc
1,675 Twitter followers
LinkedIn® Page
www.linkedin.com
66 employees on LinkedIn®
Uberflip a PathFactory Company
(341)4.2 out of 5
14th Easiest To Use in Account-Based Web and Content Experiences software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone

    Users
    • Content Marketing Manager
    • Director of Marketing
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Uberflip a PathFactory Company Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Asset Management
    1
    Content Management
    1
    Creation Ease
    1
    Customer Engagement
    1
    Ease of Use
    1
    Cons
    Initial Difficulty
    1
    Learning Curve
    1
    Steep Learning Curve
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Uberflip a PathFactory Company features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    8.1
    Content Creation and Distribution
    Average: 8.8
    7.7
    Dashboards
    Average: 8.5
    7.4
    Measurement
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PathFactory
    Year Founded
    2012
    HQ Location
    Toronto, Canada
    Twitter
    @pathfactory
    3,306 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone

Users
  • Content Marketing Manager
  • Director of Marketing
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 31% Enterprise
Uberflip a PathFactory Company Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Asset Management
1
Content Management
1
Creation Ease
1
Customer Engagement
1
Ease of Use
1
Cons
Initial Difficulty
1
Learning Curve
1
Steep Learning Curve
1
View All Pros and Cons
Uberflip a PathFactory Company features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
8.1
Content Creation and Distribution
Average: 8.8
7.7
Dashboards
Average: 8.5
7.4
Measurement
Average: 8.3
Seller Details
Seller
PathFactory
Year Founded
2012
HQ Location
Toronto, Canada
Twitter
@pathfactory
3,306 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
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