Turtl Reviews & Product Details

Turtl Overview

What is Turtl?

Turtl makes creating and publishing interactive content a piece of cake. Backed by psychology and designed for data-driven businesses, Turtl helps you create content people actually read - and then gives you insight into how they read it. Designed for the reading brain The only digital format rooted in psychology, designed to keep reader attention. Goodbye production bottlenecks Everyone has the freedom to create, no professional design abilities needed. Data and insights you can act on The customer and performance insight you need to make an impact.

Turtl Details
Website
Discussions
Turtl Community
Languages Supported
English
Product Description

Turtl is an all-in-one platform designed to create, publish and measure content.

Seller Details
Seller
Turtl
Company Website
Year Founded
2014
HQ Location
London, United Kingdom
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
Ella S.
ES
Overview Provided by:
Ella Stocker
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Turtl Screenshots

Turtl Demo - Content creation
Turtl Demo - Content workflow
Turtl Demo - Content publishing
Turtl Demo - Content performance
Turtl Demo - Content publishing & sharing
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Turtl Reviews

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Charlotte D.
CD
Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The thing that we like best about Turtl is that it promotes a different way of working and thinking. It has made us think far more creatively about our outputs, our end users and how our brand is perceived. We are striving to be seen as innovative and forward thinking rather than conventional and purely academic - and Turtl helps us with this through the ability to create content that pushes boundaries.

Also, personally, one of my favourite things about Turtl is how easy it is to use. Everything is common sense and where it should be and has made introducing the tool into OHE seamless.

And we can't talk about the best features of Turtl without mentioning the team who are always so supportive and visionary and who really believe in the product. You really do have an amazing, Turtl'tastic team!! Review collected by and hosted on G2.com.

What do you dislike?

The only niggle would be around navigation. It's really easy to skip into different sections without meaning to because the arrows are always clickable on the page - it would be helpful if they only became clickable when you hovered near the left or right of the page.

It would also be a lot easier if you could do minor picture edits in Turtl (i.e. changing to black and white). This would save time - at the moment we find a picture we think will look good in the image library on Turtl, save onto the desktop, open it in picture editor, re-save it, re-upload it. And then if you decide that it doesn't work start the process all over again.

It would also be great to have a 'no column' option in Immerse so you have complete freedom re the sizing of your features / pictures. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do it - it will change the way you think about the content you produce, how it's consumed and enables you to gain incredible insights into the end user experience of your content. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were looking for a solution that makes our content really stand out and increase the professional feel. Our outputs need to compete with large consultancies who have large teams of content producers (rather than our team of one) and with prestigious academic institutions. The visual emphasis and templates has allowed us to do both - we have had very good feedback on the what we have created. Review collected by and hosted on G2.com.

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Response from Ella Stocker of Turtl
edit

Thank you so much for your brilliant review Charlotte and your kind words about the team! It's great that you find Turtl so easy to use and it's helping you to push the boundaries with your content.

Thank you for sharing your feedback as well, it's really interesting to hear what features would make your life easier and we'll pass this on to the wider team. Please don't hesitate to let us know if you have any other features you'd love to see.

Thank you again from the Turtl Team!

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William G.
WG
Head of Curation
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Turtl will revolutionise the way we create content and the way it's consumed by our audience. The science and thinking behind the tool is incredible and the finished product looks great. Underpinned by powerful analytics (and web-based!), Turtl will become an essential tool in our kit. The customer service is another big plus - always on hand to help with questions, either via the Customer Success Manager or Live Chat. Review collected by and hosted on G2.com.

What do you dislike?

I think the theme set-up and modification process could be more flexible and less truncated. It can be hard getting to the final design spec. This has delayed our start to using the product properly.

The tool is 'easy' to use once you get to grips but ideally it would be a little less 'fussy' so that we can open its use to relative design novices. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have a clear idea what you wish to achieve from the platform and how you your account to be set-up. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are starting to bring our go-to-market proposition to life and explain to potential customers in the HR space how we can help them solve their most pressing people challenges.

We are early on in this process so the benefits are not completely tangible as yet but we are happy with the level of interest we're receiving. Review collected by and hosted on G2.com.

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Response from Ella Stocker of Turtl
edit

Thank you for your review William! It's fantastic to hear that Turtl will revolutionise the way you create content and will become an essential tool too. It's also brilliant to hear that you enjoy using our live chat and you've experienced how passionate the team are about our users.

Thank you very much for sharing your feedback about the set-up process, I'm sorry to hear that there was a delay in you being able to get going. We're constantly developing our processes to make them as convenient as possible and if you have any further feedback on this please don't hesitate to contact us at support@turtl.co, we love hearing from users so we can keep evolving!

Thank you again from the Turtl Team!

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Brings content to life: easy to make content engaging and interactive very quickly

Quick to update: enables user to quickly fix errors or update out of date content

Strong analytics: built-in analytics provide both immediate insight or an in-depth overview as required

Speedy: doesn't require installation, doesn't have any long load times, docs don't need to be exported or saved down to a folder Review collected by and hosted on G2.com.

What do you dislike?

Does not integrate very smoothly with our CMS/CRM (Hubspot)

Difficult for non-Turtl user e.g. Compliance team to review and mark up with edits Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Time-saving: use of live links saves the time previously spent repeatedly exporting/saving PDFs, resending docs for review

Up-to-date: ability to quickly make changes solves the issue of multiple copies of documents circulating or out of date copies of PDFs requiring updates to intranet, folders etc Review collected by and hosted on G2.com.

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Response from Ella Stocker of Turtl
edit

Hi there, thank you very much for your review. It's great to hear that Turtl is bringing your content to life and saving you time!

It would be really interesting to hear more about your CRM integration so we can find a way to make it smoother for you. Please don't hesitate to get in touch with support@turtl.co and we can look into this for you.

We are constantly working on improving our platform and we are currently working on a 'commenting' feature which will allow someone to review the doc and leave comments for edits. Please don't hesitate to let us know if you ever have any other suggestions.

Thank you again from the Turtl team!

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UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It is easy to use, a great professional tool for designers to use and show off their skills, excellent to bring boring content to life, and the customer service from Wendy is just phenomenal - a big thank you. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it can be a bit 'blocky' or 'fiddly' - it is more for mind mapping your ideas rather than creating linear documents. Some page structures can be too prohibitive i.e. the final page of a case study does not allow you to change the style or colour Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Problems: the above.

Benefits realised: How to use white space for effect, the beauty of bite size content along with design enables easy readership Review collected by and hosted on G2.com.

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Response from Ella Stocker of Turtl
edit

Hi there, thank you very much for your great review. It's brilliant to hear that Turtl is bringing your content to life and that you've experienced the fantastic customer service from Wendy, she's so pleased to hear your review!

It would be really interesting to hear more about the elements you find fiddly. We're always looking to improve the platform so please do let us know if you have any suggestions for improvements. We are currently looking at increasing the flexibility of the back cover so it's great to know that's something you'd like to see.

Thank you again from the Turtl team!

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Gabriella J.
GJ
Content & Communities Lead
Information Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Content looks really good and is automatically mobile responsive and tracked in detail. Review collected by and hosted on G2.com.

What do you dislike?

Great for creating interactive reports and whitepapers, but could be more flexible for other formats Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Saves on design costs as it is very easy to put Turtl content together and make changes. Detailed tracking to give insights into how customers are using the content. Review collected by and hosted on G2.com.

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Response from Ella Stocker of Turtl
edit

Hi Gabriella, thank you very much for your great review! It's brilliant to hear that you're saving on design costs and that the analytics are allowing you to see how your customers are using the content.

Please do let us know what other formats you would like to use Turtl to create, it would be really interesting hear what you'd like to achieve and how we can help with that.

Thank you again from the Turtl team!

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Alice T.
AT
Content Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Very simple and intuitive to use but still looks professional Review collected by and hosted on G2.com.

What do you dislike?

Sometimes a bug when uploading images and this takes a few goes Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

No longer need outside agency to make content look professional, as we can manage most of this in-house with Turtl Review collected by and hosted on G2.com.

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Response from Ella Stocker of Turtl
edit

Hi Alice, thank you so much for leaving us a review. It's great to hear that you find the platform simple and intuitive to use and it's allowed you to stop using outside agencies to manage your content in-house!

Please don't hesitate to let us know if you ever experience any issues when uploading images at support@turtl.co so we can make sure we look into this for you.

Thank you again from the Turtl team!

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David M.
DM
Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

It's really early days, but the responsiveness of the support has been amazing. Review collected by and hosted on G2.com.

What do you dislike?

Nothing yet.

(I'd maybe appreciate a little more flexibility on Surf pages?) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're blessed with brilliant writers, not great designers. Turtl will enable us to create attractive, interactive content in a brand-compliant way. We also hope it will prompt our own clients to ask us for more interesting work. Review collected by and hosted on G2.com.

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Response from Ella Stocker of Turtl
edit

Thank you for leaving us a review David. It's brilliant to hear that you've had such a great experience with the team and that you can see Turtl helping you to create more interactive content in the future.

It would be really interesting to hear what you'd like to see on the Surf pages, please don't hesitate to contact us at support@turtl.co if you have any ideas that you'd like to share.

Thank you again from the Turtl Team!

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

From a marketing perspective, the analytics available are great and give us an in-depth view on readers that we never had before. The amount of data available and the different layout options. The functionality is very simple and its very user friendly. Review collected by and hosted on G2.com.

What do you dislike?

The downside is perhaps sorting through the analytics and understanding the terminology. I needed help to do this. Evi was great in helping me to understand how to read and use the analytics. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using Turtl has allowed her to hone in on the client/prospect experience and look at what content they are interested and which prospects we can contact and follow up with. Review collected by and hosted on G2.com.

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Response from Ella Stocker of Turtl
edit

Thank you for your review! It's great to hear that you've found Turtl so easy to use and fantastic that you now have a view on your readers that you've never had before.

We're always happy to help and it's great that you've experienced this with Evi. Please don't hesitate to let us know if you ever need any other assistance with the terminology.

Thank you again from the Turtl Team!

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Adam H.
AH
Relationship Marketing Manager
Information Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Speedy, resource light personalistion sd

Review collected by and hosted on G2.com.

What do you dislike?

format is too rigidly linear narrative Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use it as a way to rethink storytelling, rather than just a way to make old stories look nicer. Make sure that the "surf" section stands up as a story on it's own merit, and then allows people to delve in if they want to, rather than just using it as dull bait to get people to read the detail. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're using it as a through the buyers journey proposal tool, an agile post-event content creation tool and are currently looking into using it as an ABM content hub tool, as it is easy to maintain and personalise at scale. Review collected by and hosted on G2.com.

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SC
Head of Sales
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

When I send proposals to clients their feedback always mentions how slick and professional the proposal looks. It's easy to use, and I'm always finding new tools to use it, which make what I create even better. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes the font sizes change and don't look the same when I preview it. An auto contents page would be super useful. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Let the team play around with it and discover what it can do by themselves. Far more engaging that way, and it's cool when you find some new neat function! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Having a tool that means we can access each other's creations, make copies and tailor for our own needs is so beneficial to the team in terms of sharing ideas and efficiency in creating proposals. Review collected by and hosted on G2.com.

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CG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Easy to layout templates and designs and keep documents onbrand Review collected by and hosted on G2.com.

What do you dislike?

The free image library isn't fantastic. For end users the navigation isnt always clear, Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it for fast-output marketing collateral and sales support materials. Its benefits are speed of use; not needing to involve a designer; and the user interactivity it provides. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Very easy to edit. Plenty of stock images available and easy to add in your own images. Review collected by and hosted on G2.com.

What do you dislike?

For new users it is not always clear how to navigate e.g turn pages and open text boxes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Great been able to track the number of reads when used as sales collateral. Easy to convert into a PDF to send as an attachment. Good that you can duplicate documents to then tailor specifically for individual clients. Review collected by and hosted on G2.com.

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Kiran R.
KR
Client Solutions Manager
Information Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

very simple to use, great templates Review collected by and hosted on G2.com.

What do you dislike?

maybe look to add in extra themes for the slides? Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

creates a great document to send over to our clients Review collected by and hosted on G2.com.

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CM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The visual of the proposal - looks very professional and smart. Also very user friendly. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it can be fustrating when it comes to moving text about, changing fonts etc. Sometimes have to copy my content into word to get into right size to then transfer back to Turtl. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Keep on doing what your doing - maybe more tools to edit text size etc. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Very quick to put professional proposals together for clients in a clear and concise manner. Good way to essentially write a story to the client through visuals and text. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Sub-topics can be easily presented, and a deep dive into each 'slide' only necessary if reader wants to learn more – means the platform is much neater than others. Review collected by and hosted on G2.com.

What do you dislike?

Slides can sometimes look a little cluttered and it's difficult to make this more aesthetically pleasing using the current structure. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Provide good content round-ups post event. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Ease of use, easy for all team to use it, quick to share internally and with clients Review collected by and hosted on G2.com.

What do you dislike?

Images and logos appear distorted or pixelated, bringing down quality of appearance Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Easy to use for many people in a team, easy to share Review collected by and hosted on G2.com.

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UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Really easy to use lots of cool and simple tools available Review collected by and hosted on G2.com.

What do you dislike?

limited in what you can do to the proposals Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Able to discover and simply present client difficulties and solutions in an effective way. Review collected by and hosted on G2.com.

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Turtl Comparisons

Compare Turtl ratings to similar products

Turtl Features

Highest-Rated Features
  • Content Creation Tools - Content Marketing
    • 3% above average
  • Dashboards & Reporting - Content Marketing
    • 6% above average
  • Distribution Features - Content Marketing
    • 1% above average
Lowest-Rated Features
  • Integrations & APIs - Content Marketing
    • -16% below average
  • Audience Targeting - Content Marketing
    • -11% below average
  • Customizable Templated Workflows - Content Marketing
    • -11% below average
Access Grid® Report
Data from Grid® Report for Content Creation | Winter 2021
Top Industries Represented
Marketing and Advertising
6
Information Services
2
Events Services
1
Financial Services
1
Insurance
1
Other
15
Data from Grid® Report for Content Creation | Winter 2021
Do you work for Turtl?

Turtl User Ratings

8.8
Ease of Use
Content Creation Average: 8.5
8.6
Quality of Support
Content Creation Average: 9.0
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Turtl Categories on G2

Content Experience Platforms
Content Creation Software

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