ChatFactory makes it easy for sellers to find the right content for the right person in the right stage of the buying journey Adding a templated content experience in the flow is genius as it allows sellers to package up several pieces of content (in whatever format it is published in - video, blog, case study, sell sheet etc) to the customer. With another ChatFactory Agent built into the content experience, it allows buyers/customers to self-educate without having or wanting to talk to sales. The insights in the back end help refine our content strategy, ICP and targeting. This is a must have in the revenue technology stack. It's easy to implement and the support from the team has been amazing. The integrations with 6sense and Hubspot ensure any ABM motions we are pushing are also as personalized as we want from 1:1 experiences through to 1:many. Review collected by and hosted on G2.com.

You need to be disciplined and consistent in the metadata that you have for each asset for it to be truly powerful. A consistent tagging taxonomy, universally applied on all creative, content and campaigns ensures measurability and performance of PathFactory in totality. Review collected by and hosted on G2.com.

PathFactory has expanded beyond its core strength of creating unified, customized content journeys. In 2025, it introduced Snowflake AI Data Cloud integration for real-time insights, enhanced its ChatFactory tool with smarter conversations and agent cloning, and launched website tools offering Netflix-style AI recommendations. With improved UX, deeper analytics like download tracking and device insights, and partnerships such as Resulticks for real-time personalization, PathFactory backed by fresh investment from Vertu Capital is evolving into a powerful growth engine for B2B marketing teams. Review collected by and hosted on G2.com.

PathFactory could improve by modernizing its UI for both visitors and admins, streamlining navigation, and making the platform more intuitive for new users. Optimizing the speed and responsiveness of exit-intent messages would also boost engagement, while clearer onboarding could reduce the learning curve. Review collected by and hosted on G2.com.

PathFactory enables us to curate a collection of assets—such as videos, documents, and webpages—into a seamless customer journey presented on a single page with a left-hand navigation. This setup allows users to binge through content effortlessly, moving from one asset to the next. Additionally, we can trigger pop-ups to keep users engaged within the journey or to capture leads via embedded content forms. Review collected by and hosted on G2.com.

I’d love to see a future integration with AEM that allows the use of AEM-hosted media directly within PathFactory journeys, eliminating the need to upload assets separately. Additionally, while the analytics section is quite valuable, it currently takes time for metrics to refresh. Another usability issue is that settings are reset when navigating between tabs, requiring users to reconfigure their reports each time. Review collected by and hosted on G2.com.

I still like that PathFactory offers flexible options for providing different content options, and their customer service and account management is beyond excellent. Review collected by and hosted on G2.com.

Ultimately, my issue with PathFactory remains on the technical side - it has issues performing with Google Tag Manager, which creates performance issues, and can still present as a DAM rather than a distribution system. The GTM issue prevents load time, and is blocking adoption within my organization. Review collected by and hosted on G2.com.

The themed collections of content help keep visitors engaged beyond the landing page or marketing asset being shared. Review collected by and hosted on G2.com.

The ability to look at cohorts or segments of businesses based on custom attributes is limited. While it is a great tool for our customer teams to look at individually influenced activity, it's harder to get that same value at scale. Review collected by and hosted on G2.com.

It is easy to use, very effective, and needs a very little learnig curve. You can easily share content with anyone quickly.

They have great customer support team who are knowledgeable and willing to go extra mile to help you succeed. Review collected by and hosted on G2.com.

The cost can be high for small to medium businesses. Review collected by and hosted on G2.com.

PathFactory offers a variety of options when you want to get relevant content in front of a prospect or customers eyes with one click from an email. The customer success managers are also great at meeting with you regularly and ensuring questions are answered. Review collected by and hosted on G2.com.

The downsides of PathFactory is the reporting gets skewed from bot clicks quite often. Review collected by and hosted on G2.com.

Ease in content management: Strong content hub that simplified loading and tagging assets to make it easy, from an admin perspective, for me to push relevant content to prospects and customers on the company channels.

Targeted Content Experience: With Pathfactory, focused content experiences are enabled to drive lead generation, especially when I create targeted content in several languages for different regions like NA, Europe, APAC, and so on and so forth. It has been 2 years since I have worked on this platform, and I just love it. Review collected by and hosted on G2.com.

Initial learning curve: In actual, the setup is a bit overwhelming at the very start,, but going through their training made it easier for me and my team to adapt and get the most out of it.

Reporting: Sometimes, data inconsistencies between Pathfactory and tools like Google ads/analytics make campaign measurement inconsistent. Review collected by and hosted on G2.com.

- The support team! Mohit is our SE, the most diligent, and helpful, and always goes above and beyond for our requests. And, the rest of the CSM team (Laura and Craig). Shout out to the team. This has helped us tremendously to move fast since day 1

- Real-time account engagement on the website. Unlike other enrichment tools that give insights on third-party sources, this is a combination of first- and third-party insights.

- Customized content playlists and microsites.

- Sales visibility on Account Engagement as well. We enabled both Sales and Marketing to use these tools to provide better nurturing while gaining a better understanding of customers' needs. Review collected by and hosted on G2.com.

- Don't have native integration with Hubspot (send data via Webhook)

- Analytic tools need improvements => The team has to build custom reports

- Not a dislike but some of the old features are no longer available

- Microsite for sales cannot re-edit. Review collected by and hosted on G2.com.

PathFactory makes uploading, updating, and organizing content easy! They also have great reporting and a salesforce integration that helps you track the impact assets have on deals. Review collected by and hosted on G2.com.

PathFactory is a bit of a learning curve. Implementation was a bit of a challenge, as there's a lot of getting used to with their platform. However, they have recently updated their UX and their help center and support is very very good! Review collected by and hosted on G2.com.