# Best Account-Based Advertising Software

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Account-based advertising software enables businesses to engage buyers with highly targeted digital ads. These ads are personalized to key decision-makers within targeted accounts. Account-based advertising is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include [account-based direct mail](https://www.g2.com/categories/account-based-direct-mail-software) and [account-based web and content experiences](https://www.g2.com/categories/account-based-web-and-content-experiences-software), and companies can choose to implement one or a combination of execution tactics. Businesses can pull contacts from targeted accounts from their [CRM software](https://www.g2.com/categories/crm) or [marketing automation software](https://www.g2.com/categories/marketing-automation), or create lists of contacts to execute an account-based advertising strategy.

Account-based advertising software differs from traditional advertising software like [display advertising](https://www.g2.com/categories/display-advertising), [video advertising](https://www.g2.com/categories/video-advertising), and [social media advertising](https://www.g2.com/categories/social-media-advertising), as it enables companies to utilize different targeting methods. These targeting methods can include segmenting audiences by account and by specific contacts within accounts to create more relevant, personalized ads. These tools are often leveraged alongside [retargeting software](https://www.g2.com/categories/retargeting), which helps companies serve digital ads to users who have previously visited their website. Account-based advertising software can retarget relevant ads to the right personas from targeted accounts that visit a company’s website.

To qualify for inclusion in the Account-Based Advertising category, a product must:

- Assist businesses in executing 1:1 account-based interactions through digital advertising methods
- Provide the ability to create one or more of the following types of digital ads: display advertising, mobile advertising, video advertising, and social media advertising





## Category Overview

**Total Products under this Category:** 36


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 36+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Account-Based Advertising Software At A Glance

- **Leader:** [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)
- **Highest Performer:** [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews)
- **Easiest to Use:** [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews)
- **Top Trending:** [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
- **Best Free Software:** [ZoomInfo Marketing](https://www.g2.com/products/zoominfo-marketing/reviews)


---

**Sponsored**

### Influ2

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2183&secure%5Bdisplayable_resource_id%5D=2183&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2183&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=77648&secure%5Bresource_id%5D=2183&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-based-advertising%2Fenterprise&secure%5Btoken%5D=8fb6b1ef1a3ccf96aa8295d94a84135bfe36c8474577122cf7992a11cb3fee35&secure%5Burl%5D=https%3A%2F%2Fpba.influ2.com%2Fabm-ads%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2-Clicks&secure%5Burl_type%5D=custom_url)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)
  6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,385

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 7.9/10 (Category avg: 8.2/10)
- **Attribution:** 7.4/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [6sense](https://www.g2.com/sellers/6sense)
- **Company Website:** https://www.6sense.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @6senseInc (16,950 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,576 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 53% Mid-Market, 36% Enterprise


#### Pros & Cons

**Pros:**

- Intent Data (299 reviews)
- Ease of Use (218 reviews)
- Features (216 reviews)
- Lead Generation (192 reviews)
- Buyer Intent (188 reviews)

**Cons:**

- Steep Learning Curve (146 reviews)
- Learning Curve (141 reviews)
- Learning Difficulty (120 reviews)
- Complexity (99 reviews)
- Missing Features (90 reviews)

  ### 2. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)
  Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,888

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.4/10 (Category avg: 8.2/10)
- **Attribution:** 8.1/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase)
- **Company Website:** https://www.demandbase.com
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @Demandbase (21,385 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (993 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Business Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 48% Mid-Market, 32% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (225 reviews)
- Lead Generation (201 reviews)
- Insights (199 reviews)
- Features (173 reviews)
- Intent Data (170 reviews)

**Cons:**

- Learning Curve (95 reviews)
- Steep Learning Curve (77 reviews)
- Complexity (70 reviews)
- Difficult Learning (63 reviews)
- Learning Difficulty (63 reviews)

  ### 3. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 629

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10)
- **Attribution:** 7.6/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 58% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)

  ### 4. [Influ2](https://www.g2.com/products/influ2/reviews)
  People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 155

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.9/10 (Category avg: 8.2/10)
- **Attribution:** 8.4/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Influ2](https://www.g2.com/sellers/influ2)
- **Company Website:** https://www.influ2.com/
- **Year Founded:** 2017
- **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
- **Twitter:** @influ2_on (386 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18119989/ (135 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 64% Mid-Market, 18% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (23 reviews)
- Targeting (22 reviews)
- Audience Targeting (19 reviews)
- Ease of Use (19 reviews)
- Engagement (16 reviews)

**Cons:**

- Ad Issues (6 reviews)
- Limited Reporting (4 reviews)
- Ad Management Issues (3 reviews)
- Complex Setup (3 reviews)
- Ad Management (2 reviews)

  ### 5. [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews)
  DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 740

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.6/10 (Category avg: 8.2/10)
- **Attribution:** 8.1/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience)
- **Company Website:** https://demandscience.com/
- **Year Founded:** 2012
- **HQ Location:** Greater Boston, US
- **Twitter:** @DemandScience (309 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/demandscience-com/ (1,053 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 55% Mid-Market, 23% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (62 reviews)
- Helpful (61 reviews)
- Customer Support (49 reviews)
- Lead Generation (36 reviews)
- Features (29 reviews)

**Cons:**

- Not Intuitive (16 reviews)
- Poor Lead Quality (15 reviews)
- Lead Quality (14 reviews)
- Learning Curve (14 reviews)
- Missing Features (14 reviews)

  ### 6. [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews)
  Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 199

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 7.9/10 (Category avg: 8.2/10)
- **Attribution:** 7.4/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b)
- **Year Founded:** 1964
- **HQ Location:** Needham Heights, Massachusetts, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/foundryidg/ (5,236 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 64% Mid-Market, 19% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Integrations (5 reviews)
- Sales Efficiency (5 reviews)
- Analytics (4 reviews)
- Easy Integrations (4 reviews)

**Cons:**

- Complexity (4 reviews)
- Learning Curve (4 reviews)
- Difficult Learning (3 reviews)
- Not Intuitive (3 reviews)
- Poor Interface Design (3 reviews)

  ### 7. [ZoomInfo Marketing](https://www.g2.com/products/zoominfo-marketing/reviews)
  ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the broader GTM (Go-To-Market) intelligence ecosystem, which aims to empower users with actionable insights that facilitate targeted outreach and personalized engagement strategies. By leveraging data-driven orchestration, ZoomInfo Marketing enables businesses to effectively identify and convert potential leads into loyal customers. The platform is tailored for marketing professionals who seek to optimize their outreach efforts across various channels. With capabilities that span display and social advertising, email marketing, SMS campaigns, and more, ZoomInfo Marketing allows users to execute comprehensive marketing campaigns that reach the right buyers at the right moments. The emphasis on hyper-targeted messaging, driven by fit, intent, and engagement signals, ensures that marketing efforts resonate with the intended audience, thereby increasing the likelihood of conversion. One of the standout features of ZoomInfo Marketing is its ability to transform a company’s website into a dynamic digital storefront. The platform enhances user experience by enriching forms, which helps to reduce friction during the conversion process. Additionally, it tracks unique visitors, allowing businesses to identify anonymous buyers before they engage with the site. This proactive approach is complemented by human-first chat experiences that engage high-intent visitors, fostering stronger connections between potential customers and sales teams. Moreover, ZoomInfo Marketing provides comprehensive visibility into the total addressable market, enabling users to manage their marketing databases with clean and verified data. This functionality is crucial for identifying and prioritizing the best audiences based on their fit, intent, and engagement levels. By engaging buyers when they are most likely to convert, businesses can maximize their marketing efficiency and drive better results. Overall, ZoomInfo Marketing stands out in the competitive landscape of demand generation solutions by offering a robust suite of features that cater to the needs of modern marketing teams. Its focus on data-driven insights, personalized engagement, and streamlined conversion processes makes it an invaluable tool for organizations looking to enhance their marketing strategies and achieve sustainable growth.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 170

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.2/10 (Category avg: 8.2/10)
- **Attribution:** 7.9/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706)
- **Company Website:** https://www.zoominfo.com/
- **Year Founded:** 2000
- **HQ Location:** Vancouver, WA
- **Twitter:** @ZoomInfo (23,496 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,353 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 41% Mid-Market, 34% Small-Business


#### Pros & Cons

**Pros:**

- Features (28 reviews)
- Lead Generation (27 reviews)
- Ease of Use (25 reviews)
- Data Accuracy (21 reviews)
- Data Quality (21 reviews)

**Cons:**

- Expensive (17 reviews)
- Data Inaccuracy (13 reviews)
- Cost (12 reviews)
- Complexity (10 reviews)
- Learning Curve (10 reviews)

  ### 8. [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews)
  Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand. Opensense helps you take control of those everyday interactions by transforming employee email, digital business cards, and sales outreach into consistent, measurable brand moments. No inconsistencies. No missed opportunities. Just smarter ways to engage, build trust, and drive pipeline. With Opensense, your communication becomes a brand channel: - Beautiful email signatures that are always on-brand. - Targeted ad banners in every inbox to promote campaigns and events. - Digital business cards that make networking trackable and scalable. - Real-time buyer intent signals that help sales follow up at the right moment. - Centralized compliance controls that keep IT confident and in control. We work seamlessly with Microsoft 365, Google Workspace, and Exchange, and integrate natively with Salesforce, HubSpot, Marketo, Eloqua, Pardot, and Microsoft Dynamics. That’s why leading brands like G2, Salesforce, and Adobe, trust Opensense to stay on brand, build trust, and transform everyday communication into measurable growth.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 370

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 9.0/10 (Category avg: 8.2/10)
- **Attribution:** 8.8/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Opensense](https://www.g2.com/sellers/opensense)
- **Company Website:** https://www.opensense.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @opensenseapp (468 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18600135/ (42 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Coordinator, Marketing Manager
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 70% Mid-Market, 16% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (70 reviews)
- Signature Customization (63 reviews)
- Ease of Use (59 reviews)
- Features (38 reviews)
- Implementation Ease (38 reviews)

**Cons:**

- Signature Issues (25 reviews)
- Learning Curve (16 reviews)
- Difficult Setup (14 reviews)
- Complexity (7 reviews)
- Not User-Friendly (7 reviews)

  ### 9. [Metadata.io](https://www.g2.com/products/metadata-io/reviews)
  The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 292

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.8/10 (Category avg: 8.2/10)
- **Attribution:** 8.6/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Metadata](https://www.g2.com/sellers/metadata)
- **Company Website:** https://www.metadata.io
- **Year Founded:** 2015
- **HQ Location:** Broomfield, Colorado
- **Twitter:** @metadataio (744 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6391875/ (141 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 67% Mid-Market, 20% Small-Business


#### Pros & Cons

**Pros:**

- Automation (12 reviews)
- Efficiency (12 reviews)
- Ease of Use (10 reviews)
- Time-saving (10 reviews)
- Audience Targeting (8 reviews)

**Cons:**

- Campaign Management (3 reviews)
- Complexity (3 reviews)
- Expensive (3 reviews)
- Inadequate Reporting (3 reviews)
- Learning Difficulty (3 reviews)

  ### 10. [N.Rich](https://www.g2.com/products/n-rich/reviews)
  N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 111

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.9/10 (Category avg: 8.2/10)
- **Attribution:** 8.5/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich)
- **Company Website:** https://nrich.io/
- **Year Founded:** 2015
- **HQ Location:** Helsinki, FI
- **Twitter:** @NRICH_ABM (15 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ndotrich/ (122 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Computer Software, Hospital & Health Care
  - **Company Size:** 52% Mid-Market, 34% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (38 reviews)
- Customer Support (26 reviews)
- Intent Data (22 reviews)
- Analytics (16 reviews)
- ABM Management (15 reviews)

**Cons:**

- Integration Issues (8 reviews)
- Limited Targeting (7 reviews)
- Difficult Learning (6 reviews)
- Learning Curve (6 reviews)
- Limited Reporting (6 reviews)

  ### 11. [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews)
  Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee. The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 249

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.5/10 (Category avg: 8.2/10)
- **Attribution:** 7.8/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Madison Logic](https://www.g2.com/sellers/madison-logic)
- **Company Website:** https://www.madisonlogic.com
- **Year Founded:** 2005
- **HQ Location:** New York, NY
- **Twitter:** @madisonlogic (1,562 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/madison-logic (297 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 46% Mid-Market, 40% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Lead Generation (18 reviews)
- Lead Quality (13 reviews)
- Campaign Management (12 reviews)
- Insights Value (12 reviews)

**Cons:**

- Not Intuitive (9 reviews)
- Learning Curve (7 reviews)
- Missing Features (6 reviews)
- Frustrating User Experience (5 reviews)
- Inadequate Reporting (5 reviews)

  ### 12. [Primer](https://www.g2.com/products/primer-sayprimer-com-primer/reviews)
  Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 36

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 6.4/10 (Category avg: 8.2/10)
- **Attribution:** 6.3/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 7.5/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Primer (Sayprimer.com)](https://www.g2.com/sellers/primer-sayprimer-com)
- **Company Website:** https://sayprimer.com
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/sayprimer/ (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 50% Mid-Market, 39% Small-Business


#### Pros & Cons

**Pros:**

- Audience Targeting (9 reviews)
- Ease of Use (8 reviews)
- Integrations (5 reviews)
- Data Quality (4 reviews)
- Intuitive (4 reviews)

**Cons:**

- Limited Visibility (3 reviews)
- Limited Features (2 reviews)
- Limited Reporting (2 reviews)
- Filtering Problems (1 reviews)
- Inaccuracy (1 reviews)

  ### 13. [Albacross](https://www.g2.com/products/albacross/reviews)
  Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are ready to buy. Here's how: - Increase sales productivity: Identify the buying intent of companies visiting your website and notify your sales team when they are ready to buy. - Remove the guesswork from marketing: Understand which accounts are engaging with your content and what interests them most. - All the data points you need: we track 3 billion events monthly worldwide and refresh the data points on a weekly basis. - Seamlessly integrate to the tech tools you are already using – it's not another tool to learn.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 107

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10)
- **Attribution:** 8.3/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Albacross](https://www.g2.com/sellers/albacross)
- **Year Founded:** 2014
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @AlbacrossNordic (216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5157252/ (20 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 50% Mid-Market, 43% Small-Business


#### Pros & Cons


**Cons:**

- Regional Bias (1 reviews)

  ### 14. [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews)
  D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 108

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.7/10 (Category avg: 8.2/10)
- **Attribution:** 8.9/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet)
- **HQ Location:** Short Hills, NJ
- **Twitter:** @DunBradstreet (22,552 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2385/ (5,816 employees on LinkedIn®)
- **Ownership:** NYSE: DNB
- **Total Revenue (USD mm):** $1,738

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 41% Mid-Market, 32% Small-Business


#### Pros & Cons

**Pros:**

- Analytics (3 reviews)
- Audience Targeting (3 reviews)
- Data Accuracy (3 reviews)
- Insights (3 reviews)
- Targeting (3 reviews)

**Cons:**

- Slow Performance (3 reviews)
- Integration Issues (2 reviews)
- Learning Curve (2 reviews)
- Poor Customer Support (2 reviews)
- Automation Difficulty (1 reviews)

  ### 15. [Propensity](https://www.g2.com/products/propensity/reviews)
  Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 30

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 9.4/10 (Category avg: 8.2/10)
- **Attribution:** 9.1/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 7.0/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Propensity](https://www.g2.com/sellers/propensity)
- **Company Website:** https://www.propensity.com/
- **Year Founded:** 2017
- **HQ Location:** Exeter, New Hampshire
- **Twitter:** @propensitytech (468 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1434043 (44 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 60% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Intent Data (9 reviews)
- Customer Support (8 reviews)
- Ease of Use (8 reviews)
- Helpful (8 reviews)
- Audience Targeting (6 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Bug Issues (4 reviews)
- Software Bugs (4 reviews)
- Technical Issues (4 reviews)
- Poor Design (3 reviews)

  ### 16. [Recotap](https://www.g2.com/products/recotap/reviews)
  Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recotap unifies data from CRM, website, intent sources, and ad channels to deliver personalized, multi-channel engagement at scale. Key capabilities: - Understand each account’s buying stage and deliver contextual campaigns in real time. - Automate repetitive ABM tasks like segmentation, signal tracking, and outreach. - Streamline workflows with seamless integrations across Salesforce, HubSpot, LinkedIn, enhanced with intent signals from Bombora and G2. - Drive measurable revenue impact by aligning marketing and sales around the right accounts. Designed for growth-driven teams, Recotap simplifies ABM execution—from data management to ROI optimization—giving marketers the intelligence and automation needed to scale with confidence.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 57

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 9.3/10 (Category avg: 8.2/10)
- **Attribution:** 9.0/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.4/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Recotap](https://www.g2.com/sellers/recotap)
- **Year Founded:** 2018
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @recotap (128 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/recotap/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 46% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Intent Data (10 reviews)
- Customer Engagement (9 reviews)
- Insights (9 reviews)
- Personalization (9 reviews)
- Analytics (8 reviews)

**Cons:**

- Ad Issues (2 reviews)
- Missing Features (2 reviews)
- Syncing Issues (2 reviews)
- Technical Issues (2 reviews)
- Time-Consuming (2 reviews)

  ### 17. [Jabmo](https://www.g2.com/products/jabmo/reviews)
  Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform with the Expandi MarTech stack, the new Expandi Jabmo ABM platform can provide a much stronger solution to companies of all industries sectors and sizes.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 44

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10)
- **Attribution:** 7.2/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Jabmo](https://www.g2.com/sellers/jabmo)
- **Year Founded:** 2018
- **HQ Location:** London, UK
- **Twitter:** @JabmoABM (1,327 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jabmo-abm/ (22 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 52% Mid-Market, 39% Enterprise


  ### 18. [AccountBase](https://www.g2.com/products/accountbase/reviews)
  AccountBase is offering an IP and Intent based technology platform and specializing in managing programmatic B2B programs & solutions.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 7

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 7.1/10 (Category avg: 8.2/10)
- **Attribution:** 7.2/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [GroupM](https://www.g2.com/sellers/groupm)
- **Year Founded:** 2003
- **HQ Location:** New York, New York, United States
- **Twitter:** @GroupMWorldwide (123 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/groupmworldwide/ (11,488 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 57% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Advertising Management (1 reviews)
- Customer Support (1 reviews)
- Easy Integrations (1 reviews)
- Marketing Strategies (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Slow Performance (1 reviews)

  ### 19. [Pipeline360](https://www.g2.com/products/pipeline360/reviews)
  Pipeline360 helps B2B marketers generate a greater volume of higher-quality leads to build a more predictable pipeline. It offers an integrated media solution that combines: Content syndication, allowing businesses to distribute their content to a wider audience through its globally compliant marketplace of 1st party data providers Digital advertising, helping businesses create and run targeted advertising campaigns Account intelligence, providing businesses with data and insights about their target accounts Pipeline360 also provides real-time analytics, lead validation and standardization, and enhanced segmentation to ensure the quality and compliance of leads from various channels.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10)
- **Attribution:** 8.3/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Pipeline360](https://www.g2.com/sellers/pipeline360-73d4acaa-4017-4982-877f-3b7c68cc6ed8)
- **Year Founded:** 2025
- **HQ Location:** Boulder , US
- **LinkedIn® Page:** https://www.linkedin.com/company/pipeline360/ (77 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 80% Enterprise, 20% Mid-Market


  ### 20. [Kwanzoo](https://www.g2.com/products/kwanzoo/reviews)
  Kwanzoo (https://www.kwanzoo.com) provides the industry’s first, comprehensive, B2B pipeline growth platform. We help B2B companies focus their sales outreach on exactly the right accounts and buyers, while the marketing team engages exactly the right buying groups at target accounts. Kwanzoo simplifies and unifies the coordination of the pipeline dev process across all platforms and tools in the B2B go-to-market (GTM) tech stack. Mid-market companies are cutting infrastructure costs by 50%, media costs by 20%, and data costs by up to 80% with Kwanzoo. Generate 100s to 1000s more leads with full PII (work email, phone, LinkedIn URL) directly off your website. Source 1000s of in-market accounts showing buying signals each month and action them through your SDRs. Kwanzoo combines multiple intent data sources to help SDRs prioritise the right accounts. Deliver the right messages and engage buyers with 1:1 targeted ads. Easily measure pipeline and revenue growth with our impact dashboards. Our SaaS platform comes with strategic services and full customer success (CS) support. Customers can set up in-house, outsourced or agency teams directly on the platform. Our white-label Pipeline Growth platform enables Marketing & Media Agencies, Publishers and SaaS Tech Providers to generate recurring SaaS revenues while they deepen their customer relationships. Our customers include Automattic, Ayla Networks, and others in Software, IT services and other industries.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10)
- **Attribution:** 3.3/10 (Category avg: 7.8/10)


**Seller Details:**

- **Seller:** [Kwanzoo](https://www.g2.com/sellers/kwanzoo)
- **Year Founded:** 2015
- **HQ Location:** Santa Clara, US
- **Twitter:** @kwanzoo (12,076 Twitter followers)
- **LinkedIn® Page:** https://linkedin.com/company/741989 (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 25% Enterprise


  ### 21. [Radiate B2B](https://www.g2.com/products/radiate-b2b/reviews)
  Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets companies with advertising across Display networks. You can proactively reach companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and dramatic awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30%. 3. See intent signals from: a. Website visitors: Identify companies based on their activity on your site. b. Internet browsing activity: Identify companies that have not yet visited your website and are showing intent. c. See the earliest signal of intent - companies engaging with your advertising across Display and LinkedIn. 3. Send intent signals to your CRM. Use it to score your accounts or use our scoring. Our signals include website visitors, Bombora intent data, Display ads and LinkedIn ads.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 5.0/10 (Category avg: 8.2/10)
- **Attribution:** 5.0/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Radiate B2B](https://www.g2.com/sellers/radiate-b2b)
- **Year Founded:** 2017
- **HQ Location:** London, GB
- **Twitter:** @radiateb2b (99 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/radiateb2b/ (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


#### Pros & Cons

**Pros:**

- Advertising Management (1 reviews)
- Customer Support (1 reviews)
- Dashboard Usability (1 reviews)
- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)


  ### 22. [Contact Level Ads](https://www.g2.com/products/contact-level-ads/reviews)
  Target contacts across LinkedIn, Meta, Google, and Reddit with 70-90% match rate and full placement control. See exactly who clicks your ads by name and account.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Attribution:** 10.0/10 (Category avg: 7.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [ContactLevel](https://www.g2.com/sellers/contactlevel)
- **Year Founded:** 2023
- **HQ Location:** Newport Beach, US
- **LinkedIn® Page:** https://www.linkedin.com/company/contactlevel/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


#### Pros & Cons

**Pros:**

- Data Quality (1 reviews)
- Solution Effectiveness (1 reviews)


  ### 23. [SalesboxAI](https://www.g2.com/products/salesboxai/reviews)
  SalesboxAI is a Conversational AI-powered ABM Platform that helps you drive pipeline and revenue growth. Your SalesboxAI RevOps Assistant works 24/7 to - Discover Buying Committee Members - Enrich existing CRM Contacts - Enrich existing CRM Accounts - Identify Intent Accounts - Answer product related queries - Engage in personalized Conversations over Email, Chat - Generate Sales Alerts


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10)
- **Attribution:** 8.3/10 (Category avg: 7.8/10)


**Seller Details:**

- **Seller:** [Salesbox](https://www.g2.com/sellers/salesbox-9ac62c25-d54f-4037-8528-5a652a695d29)
- **Year Founded:** 2014
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/salesboxai/ (141 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Enterprise


  ### 24. [AdDaptive Intelligence](https://www.g2.com/products/addaptive-intelligence/reviews)
  AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Our technology platform combines the power of big data and advertising automation to help B2B marketers define, reach and engage their ideal customers. By analyzing billions of data points in real-time, we are able to accurately connect validated offline business data to the online world and provide marketers with world-class solutions for B2B targeting and Account-Based Marketing in their digital advertising efforts.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10)
- **Attribution:** 10.0/10 (Category avg: 7.8/10)


**Seller Details:**

- **Seller:** [AdDaptive](https://www.g2.com/sellers/addaptive)
- **Year Founded:** 2010
- **HQ Location:** Waltham, Massachusetts, United States
- **Twitter:** @AdDaptive (150 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/addaptive-intelligence/ (70 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Reporting (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Integration Difficulty (1 reviews)
- Integration Issues (1 reviews)
- Poor Integration (1 reviews)
- Unsuitable for Small Businesses (1 reviews)

  ### 25. [Bluebirde.io](https://www.g2.com/products/bluebirde-io/reviews)
  BlueBird is an Account Based Marketing Platform that helps you convert your dream accounts.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Bluebirde.io](https://www.g2.com/sellers/bluebirde-io)
- **HQ Location:** N/A
- **Twitter:** @bluebirdeio (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business




## Parent Category

[Account-Based Execution Software](https://www.g2.com/categories/account-based-execution)



## Related Categories

- [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)
- [Account Data Management Software](https://www.g2.com/categories/account-data-management)
- [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)
- [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics)
- [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)
- [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)
- [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)