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Best Enterprise Account-Based Advertising Software

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Account-Based Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Account-Based Advertising category.

In addition to qualifying for inclusion in the Account-Based Advertising Software category, to qualify for inclusion in the Enterprise Business Account-Based Advertising Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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12 Listings in Enterprise Account-Based Advertising Software Available

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    G2 Score
6sense Revenue Marketing
(1,246)4.3 out of 5
Optimized for quick response
11th Easiest To Use in Account-Based Advertising software
View top Consulting Services for 6sense Revenue Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    193
    Features
    157
    Lead Generation
    139
    Ease of Use
    137
    Buyer Intent
    134
    Cons
    Steep Learning Curve
    118
    Learning Curve
    108
    Learning Difficulty
    93
    Complexity
    73
    Not Intuitive
    64
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    7.9
    Campaign Measurement
    Average: 8.3
    7.4
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,069 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,561 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 36% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
193
Features
157
Lead Generation
139
Ease of Use
137
Buyer Intent
134
Cons
Steep Learning Curve
118
Learning Curve
108
Learning Difficulty
93
Complexity
73
Not Intuitive
64
View All Pros and Cons
6sense Revenue Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
7.9
Campaign Measurement
Average: 8.3
7.4
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,069 Twitter followers
LinkedIn® Page
www.linkedin.com
1,561 employees on LinkedIn®
Demandbase One
(1,903)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Account-Based Advertising software
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
    • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
    • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    213
    Lead Generation
    195
    Insights
    189
    Intent Data
    161
    Features
    156
    Cons
    Learning Curve
    84
    Steep Learning Curve
    70
    Complexity
    55
    Not Intuitive
    55
    Learning Difficulty
    53
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.4
    Campaign Measurement
    Average: 8.3
    8.1
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,496 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,036 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
  • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
  • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
213
Lead Generation
195
Insights
189
Intent Data
161
Features
156
Cons
Learning Curve
84
Steep Learning Curve
70
Complexity
55
Not Intuitive
55
Learning Difficulty
53
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.4
Campaign Measurement
Average: 8.3
8.1
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,496 Twitter followers
LinkedIn® Page
www.linkedin.com
1,036 employees on LinkedIn®

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Madison Logic Platform
(241)4.3 out of 5
9th Easiest To Use in Account-Based Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 46% Mid-Market
    • 40% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Madison Logic Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    Lead Generation
    18
    Customer Support
    14
    Insights Value
    13
    Lead Quality
    13
    Cons
    Not Intuitive
    8
    Frustrating User Experience
    7
    Missing Features
    7
    Lead Quality
    5
    Learning Curve
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Madison Logic Platform features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Campaign Measurement
    Average: 8.3
    7.8
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Madison Logic
    Company Website
    Year Founded
    2005
    HQ Location
    New York, NY
    Twitter
    @madisonlogic
    1,570 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    324 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 46% Mid-Market
  • 40% Enterprise
Madison Logic Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
Lead Generation
18
Customer Support
14
Insights Value
13
Lead Quality
13
Cons
Not Intuitive
8
Frustrating User Experience
7
Missing Features
7
Lead Quality
5
Learning Curve
5
View All Pros and Cons
Madison Logic Platform features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
8.5
Campaign Measurement
Average: 8.3
7.8
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Madison Logic
Company Website
Year Founded
2005
HQ Location
New York, NY
Twitter
@madisonlogic
1,570 Twitter followers
LinkedIn® Page
www.linkedin.com
324 employees on LinkedIn®
DemandScience
(713)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Account-Based Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 21% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • DemandScience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Helpful
    39
    Features
    30
    Customer Support
    25
    Lead Generation
    23
    Cons
    Learning Curve
    15
    Missing Features
    12
    Not Intuitive
    12
    Inadequate Reporting
    11
    Limitations
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • DemandScience features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Campaign Measurement
    Average: 8.3
    8.1
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    DemandScience
    Company Website
    Year Founded
    2012
    HQ Location
    Greater Boston, US
    Twitter
    @DemandScience
    313 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,053 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 21% Enterprise
DemandScience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Helpful
39
Features
30
Customer Support
25
Lead Generation
23
Cons
Learning Curve
15
Missing Features
12
Not Intuitive
12
Inadequate Reporting
11
Limitations
11
View All Pros and Cons
DemandScience features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.7
Campaign Measurement
Average: 8.3
8.1
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
DemandScience
Company Website
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
313 Twitter followers
LinkedIn® Page
www.linkedin.com
1,053 employees on LinkedIn®
Influ2
(153)4.6 out of 5
Optimized for quick response
1st Easiest To Use in Account-Based Advertising software
View top Consulting Services for Influ2
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the mess

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 63% Mid-Market
    • 18% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Influ2 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    24
    Targeting
    24
    Ease of Use
    22
    Audience Targeting
    20
    Customer Engagement
    17
    Cons
    Ad Issues
    8
    Ad Management Issues
    4
    Complex Setup
    3
    Limited Features
    3
    Limited Reporting
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Influ2 features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.1
    8.9
    Campaign Measurement
    Average: 8.3
    8.4
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Influ2
    Company Website
    Year Founded
    2017
    HQ Location
    New York, US
    Twitter
    @influ2_on
    400 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    115 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the mess

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 63% Mid-Market
  • 18% Enterprise
Influ2 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
24
Targeting
24
Ease of Use
22
Audience Targeting
20
Customer Engagement
17
Cons
Ad Issues
8
Ad Management Issues
4
Complex Setup
3
Limited Features
3
Limited Reporting
3
View All Pros and Cons
Influ2 features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.1
8.9
Campaign Measurement
Average: 8.3
8.4
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Influ2
Company Website
Year Founded
2017
HQ Location
New York, US
Twitter
@influ2_on
400 Twitter followers
LinkedIn® Page
www.linkedin.com
115 employees on LinkedIn®
Metadata.io
(296)4.6 out of 5
Optimized for quick response
10th Easiest To Use in Account-Based Advertising software
View top Consulting Services for Metadata.io
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 21% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Metadata.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency
    11
    Automation
    10
    Audience Targeting
    9
    Time-saving
    9
    Ease of Use
    8
    Cons
    Campaign Management
    3
    Expensive
    3
    Inadequate Reporting
    3
    Complexity
    2
    Integration Issues
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Campaign Measurement
    Average: 8.3
    8.6
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    761 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    139 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 21% Small-Business
Metadata.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency
11
Automation
10
Audience Targeting
9
Time-saving
9
Ease of Use
8
Cons
Campaign Management
3
Expensive
3
Inadequate Reporting
3
Complexity
2
Integration Issues
2
View All Pros and Cons
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
8.8
Campaign Measurement
Average: 8.3
8.6
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
761 Twitter followers
LinkedIn® Page
www.linkedin.com
139 employees on LinkedIn®
ZoomInfo Marketing
(164)4.4 out of 5
12th Easiest To Use in Account-Based Advertising software
View top Consulting Services for ZoomInfo Marketing
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 42% Mid-Market
    • 35% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
    • Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
    • Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    21
    Lead Generation
    19
    Ease of Use
    16
    Time-saving
    16
    Audience Targeting
    15
    Cons
    Expensive
    14
    Cost
    10
    Learning Curve
    7
    Complexity
    6
    Data Inaccuracy
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Campaign Measurement
    Average: 8.3
    7.9
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,545 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,387 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 42% Mid-Market
  • 35% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
  • Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
  • Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
ZoomInfo Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
21
Lead Generation
19
Ease of Use
16
Time-saving
16
Audience Targeting
15
Cons
Expensive
14
Cost
10
Learning Curve
7
Complexity
6
Data Inaccuracy
6
View All Pros and Cons
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.2
Campaign Measurement
Average: 8.3
7.9
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,545 Twitter followers
LinkedIn® Page
www.linkedin.com
4,387 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(566)4.3 out of 5
3rd Easiest To Use in Account-Based Advertising software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
    • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
    • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Intent Data
    90
    Audience Targeting
    89
    Targeting
    88
    Customer Support
    87
    Cons
    Missing Features
    55
    Learning Curve
    53
    Limited Features
    41
    Campaign Issues
    39
    Data Management
    39
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Campaign Measurement
    Average: 8.3
    7.6
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
  • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
  • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Intent Data
90
Audience Targeting
89
Targeting
88
Customer Support
87
Cons
Missing Features
55
Learning Curve
53
Limited Features
41
Campaign Issues
39
Data Management
39
View All Pros and Cons
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.3
Campaign Measurement
Average: 8.3
7.6
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
274 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
N.Rich
(99)4.7 out of 5
Optimized for quick response
5th Easiest To Use in Account-Based Advertising software
View top Consulting Services for N.Rich
Save to My Lists
Entry Level Price:€9,750.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

    Users
    • Marketing Manager
    Industries
    • Computer Software
    • Hospital & Health Care
    Market Segment
    • 48% Mid-Market
    • 38% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • N.Rich Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    26
    Intent Data
    21
    Analytics
    15
    Helpful
    15
    Cons
    Integration Issues
    7
    Difficult Learning
    6
    Learning Curve
    6
    Limited Targeting
    6
    Steep Learning Curve
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • N.Rich features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.0
    Campaign Measurement
    Average: 8.3
    8.4
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    N.Rich
    Company Website
    Year Founded
    2015
    HQ Location
    Helsinki, FI
    Twitter
    @NRICH_ABM
    15 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    120 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

Users
  • Marketing Manager
Industries
  • Computer Software
  • Hospital & Health Care
Market Segment
  • 48% Mid-Market
  • 38% Enterprise
N.Rich Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
26
Intent Data
21
Analytics
15
Helpful
15
Cons
Integration Issues
7
Difficult Learning
6
Learning Curve
6
Limited Targeting
6
Steep Learning Curve
6
View All Pros and Cons
N.Rich features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.0
Campaign Measurement
Average: 8.3
8.4
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
N.Rich
Company Website
Year Founded
2015
HQ Location
Helsinki, FI
Twitter
@NRICH_ABM
15 Twitter followers
LinkedIn® Page
www.linkedin.com
120 employees on LinkedIn®
Foundry ABM
(202)4.2 out of 5
14th Easiest To Use in Account-Based Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Mid-Market
    • 18% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Foundry ABM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Analytics
    4
    Features
    4
    Integrations
    4
    Analytics Insights
    3
    Cons
    Learning Curve
    4
    Complexity
    3
    Difficult Learning
    3
    Steep Learning Curve
    3
    Cluttered Layout
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Foundry ABM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    7.9
    Campaign Measurement
    Average: 8.3
    7.4
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Foundry
    Year Founded
    1964
    HQ Location
    Needham Heights, Massachusetts, United States
    LinkedIn® Page
    www.linkedin.com
    931 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Mid-Market
  • 18% Small-Business
Foundry ABM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Analytics
4
Features
4
Integrations
4
Analytics Insights
3
Cons
Learning Curve
4
Complexity
3
Difficult Learning
3
Steep Learning Curve
3
Cluttered Layout
2
View All Pros and Cons
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
7.9
Campaign Measurement
Average: 8.3
7.4
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
LinkedIn® Page
www.linkedin.com
931 employees on LinkedIn®
Recotap
(55)4.7 out of 5
15th Easiest To Use in Account-Based Advertising software
Save to My Lists
Entry Level Price:$11,988.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recota

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 44% Small-Business
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Recotap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Intent Data
    5
    Automation
    4
    Personalization
    4
    ABM Management
    3
    Cons
    Ad Issues
    2
    Missing Features
    2
    Syncing Issues
    2
    Technical Issues
    2
    Time-Consuming
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Recotap features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.1
    9.3
    Campaign Measurement
    Average: 8.3
    9.0
    Attribution
    Average: 7.7
    9.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Recotap
    Year Founded
    2018
    HQ Location
    Bangalore, Karnataka
    Twitter
    @recotap
    126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recota

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 44% Small-Business
  • 29% Enterprise
Recotap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Intent Data
5
Automation
4
Personalization
4
ABM Management
3
Cons
Ad Issues
2
Missing Features
2
Syncing Issues
2
Technical Issues
2
Time-Consuming
2
View All Pros and Cons
Recotap features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.1
9.3
Campaign Measurement
Average: 8.3
9.0
Attribution
Average: 7.7
9.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Recotap
Year Founded
2018
HQ Location
Bangalore, Karnataka
Twitter
@recotap
126 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Jabmo
(44)4.1 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 52% Mid-Market
    • 39% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Jabmo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Campaign Measurement
    Average: 8.3
    7.2
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Jabmo
    Year Founded
    2018
    HQ Location
    London, UK
    Twitter
    @JabmoABM
    1,334 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 52% Mid-Market
  • 39% Enterprise
Jabmo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.3
Campaign Measurement
Average: 8.3
7.2
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Jabmo
Year Founded
2018
HQ Location
London, UK
Twitter
@JabmoABM
1,334 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
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