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Top Free Account-Based Advertising Software

Check out our list of free Account-Based Advertising Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Account-Based Advertising Software to ensure you get the right product.

View Free Account-Based Advertising Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
6 Account-Based Advertising Products Available
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Metadata.io
(296)4.6 out of 5
Optimized for quick response
10th Easiest To Use in Account-Based Advertising software
View top Consulting Services for Metadata.io
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 21% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Campaign Measurement
    Average: 8.3
    8.6
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Verified User in Computer Software
    AC
    The testing capabilities of Metadata are fantastic. You can scale campaigns quickly across multiple channels, all while testing the creative,... Read review
    Verified User in Mental Health Care
    UM
    Three things that stand out about Metadata: 1. The testing capabilities that are offered, specifically around multivariate testing 2. The data... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    761 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    139 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 21% Small-Business
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
8.8
Campaign Measurement
Average: 8.3
8.6
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Verified User in Computer Software
AC
The testing capabilities of Metadata are fantastic. You can scale campaigns quickly across multiple channels, all while testing the creative,... Read review
Verified User in Mental Health Care
UM
Three things that stand out about Metadata: 1. The testing capabilities that are offered, specifically around multivariate testing 2. The data... Read review
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
761 Twitter followers
LinkedIn® Page
www.linkedin.com
139 employees on LinkedIn®
ZoomInfo Marketing
(164)4.4 out of 5
12th Easiest To Use in Account-Based Advertising software
View top Consulting Services for ZoomInfo Marketing
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 42% Mid-Market
    • 35% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
    • Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
    • Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Campaign Measurement
    Average: 8.3
    7.9
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,545 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,387 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 42% Mid-Market
  • 35% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
  • Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
  • Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.2
Campaign Measurement
Average: 8.3
7.9
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,545 Twitter followers
LinkedIn® Page
www.linkedin.com
4,387 employees on LinkedIn®

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Primer
(28)4.6 out of 5
6th Easiest To Use in Account-Based Advertising software
Save to My Lists
Entry Level Price:Starting at $1,000.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Why waste money on unqualified leads from ad platforms? Primer lets B2B companies reach their highest-value prospects across all major ad channels, without cookies. With Primer’s powerful audience bui

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 46% Mid-Market
    • 43% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Primer features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    6.2
    Campaign Measurement
    Average: 8.3
    6.3
    Attribution
    Average: 7.7
    7.5
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Kairav S.
    KS
    Primer in itself is an interesting data enrichment tool. I installed it couple of years back to enrich my org's Salesforce lead data with most... Read review
    Jason L.
    JL
    Translating B2B audiences and similar targeting to social and ad platforms that run mostly on personal email addresses and identifiers has always... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Primer (Sayprimer.com)
    Year Founded
    2019
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    30 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Why waste money on unqualified leads from ad platforms? Primer lets B2B companies reach their highest-value prospects across all major ad channels, without cookies. With Primer’s powerful audience bui

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 46% Mid-Market
  • 43% Small-Business
Primer features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
6.2
Campaign Measurement
Average: 8.3
6.3
Attribution
Average: 7.7
7.5
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Kairav S.
KS
Primer in itself is an interesting data enrichment tool. I installed it couple of years back to enrich my org's Salesforce lead data with most... Read review
Jason L.
JL
Translating B2B audiences and similar targeting to social and ad platforms that run mostly on personal email addresses and identifiers has always... Read review
Seller Details
Seller
Primer (Sayprimer.com)
Year Founded
2019
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®
Propensity
(29)4.8 out of 5
4th Easiest To Use in Account-Based Advertising software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 62% Small-Business
    • 31% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Propensity features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.1
    9.4
    Campaign Measurement
    Average: 8.3
    9.0
    Attribution
    Average: 7.7
    6.3
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Verified User in Computer Software
    UC
    The service representation here is great. Very personable and can reply in a moments notice. The integration with tools like hubspot and... Read review
    Dominika M.
    DM
    * Easy to use, once you get a hang of it, your shouldn't encounter any major issues in executing your account based campaigns. And the... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Propensity
    Company Website
    Year Founded
    2017
    HQ Location
    Exeter, New Hampshire
    Twitter
    @propensitytech
    452 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    35 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 62% Small-Business
  • 31% Mid-Market
Propensity features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.1
9.4
Campaign Measurement
Average: 8.3
9.0
Attribution
Average: 7.7
6.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Verified User in Computer Software
UC
The service representation here is great. Very personable and can reply in a moments notice. The integration with tools like hubspot and... Read review
Dominika M.
DM
* Easy to use, once you get a hang of it, your shouldn't encounter any major issues in executing your account based campaigns. And the... Read review
Seller Details
Seller
Propensity
Company Website
Year Founded
2017
HQ Location
Exeter, New Hampshire
Twitter
@propensitytech
452 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
Radiate B2B
(6)4.7 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Mid-Market
    • 50% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Radiate B2B features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    5.0
    Campaign Measurement
    Average: 8.3
    5.0
    Attribution
    Average: 7.7
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • OG
    Radiate B2B has educated us on how to get the most out of their tools and we keep in touch very regularly through planned calls. Read review
    Verified User in Marketing and Advertising
    EM
    Radiate B2B have a software platform that allows us to target specifically the companies we want to advertise to so that we can create bespoke... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Radiate B2B
    Year Founded
    2017
    HQ Location
    London, GB
    Twitter
    @radiateb2b
    100 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media

Users
No information available
Industries
No information available
Market Segment
  • 50% Mid-Market
  • 50% Small-Business
Radiate B2B features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
5.0
Campaign Measurement
Average: 8.3
5.0
Attribution
Average: 7.7
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
OG
Radiate B2B has educated us on how to get the most out of their tools and we keep in touch very regularly through planned calls. Read review
Verified User in Marketing and Advertising
EM
Radiate B2B have a software platform that allows us to target specifically the companies we want to advertise to so that we can create bespoke... Read review
Seller Details
Seller
Radiate B2B
Year Founded
2017
HQ Location
London, GB
Twitter
@radiateb2b
100 Twitter followers
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
InZynk
0 ratings
Save to My Lists
Entry Level Price:Starting at €249.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    InZynk is a cutting-edge digital marketing platform designed to create super targeted ads, track your accounts' digital behavior, gain valuable insights, and implement web personalization tailored to

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • InZynk features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    InZynk
    Year Founded
    2018
    HQ Location
    Stockholm, SE
    LinkedIn® Page
    www.linkedin.com
    13 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

InZynk is a cutting-edge digital marketing platform designed to create super targeted ads, track your accounts' digital behavior, gain valuable insights, and implement web personalization tailored to

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
InZynk features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
InZynk
Year Founded
2018
HQ Location
Stockholm, SE
LinkedIn® Page
www.linkedin.com
13 employees on LinkedIn®