AdRoll Reviews & Product Details

ADRoll offers powerful retargeting capabilities that facilitates companies from reaching out to visitors who left the site without making a purchase

The product supports ads in different channels, from social media, web, print media, email and others

AdRoll is valuable in managing ads, from the creation process to optimizing it for for efficient marketing

AdRoll is focused on audience targeting, something that segments markets and reach to the right people

The performance insights from AdRoll helps firms in improving the marketing strategies Review collected by and hosted on G2.com.

Costs for AdRoll are significantly high and startups can’t afford

Beginners can’t comprehend the optimization settings from this app, they find it complex Review collected by and hosted on G2.com.

We leveraged AdRoll for one of our campaigns with Tourism Whistler, focused on retargeting lower-funnel users who were specifically showing interest in hotels. Flight 1 helped us prove the case that this should be an always-on activity, which supported securing Flight 2 in 2025, and have it in 2026 as well. The product offering is strong, especially the ability to showcase multiple hotel offers, which has worked well for Tourism Whistler. Review collected by and hosted on G2.com.

The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar to Google Data Studio. Took them through the platform and told me that it would come in the near future but it's TBD. Reporting seems difficult as there is no flexibility on creating a custom report. The monthly minimu m was also not helpful for us as it's 5K USD which translates to 6.8K just to have an account manager on board. Review collected by and hosted on G2.com.

I appreciate the great user experience with AdRoll, which makes acquiring users much easier and allows access to a global audience. It's cost-effective, and setting up new campaigns is fast and easy, minimizing time spent on operations or tooling. The performance of AdRoll is clear and consistently ties back to revenue, not vanity metrics. It reduces manual work, allowing for faster iterations and quicker decisions, which enhances my workflow. Review collected by and hosted on G2.com.

Automated campaign can be better in audience targeting, especially with city-wise targeting. Review collected by and hosted on G2.com.

What I like best about AdRoll is how easy it makes retargeting across multiple channels from one place. The setup is straightforward, and the reporting is clear enough to quickly understand what’s driving conversions. It’s especially useful for staying top-of-mind with high-intent users without heavy manual effort. Review collected by and hosted on G2.com.

Some advanced features and customizations feel limited compared to more enterprise-focused platforms. Reporting is solid for high-level insights, but deeper breakdowns can sometimes feel restrictive. Also, costs can add up as spend scales, especially for smaller teams. Review collected by and hosted on G2.com.

I find AdRoll very simple to set up, which makes it easy to get going and add payment methods. It's fairly easy to add creatives in different formats and set things live. I also like the reporting, which gives me very clear, granular detail over an extended time period about how my adverts are doing and which creatives are performing stronger. Additionally, I appreciate the ability to target different audiences, allowing us to reach new audiences cost-effectively. It also lets us retarget our current website visitors, putting our brand back in front of someone potentially already in our sales funnel. Review collected by and hosted on G2.com.

I think the advert loading, the creative side, getting your banner advert in could be improved potentially. I also think using a lookalike audience is perhaps not as precise as I would like. I'd like it more targeted to our ICP, our ideal customer profile. So I'm not fully aware of who's in that b2b audience and I'm also not able to pick the specific business websites where I would like our adverts to be shown so having more control of where our ads are served would be useful. Review collected by and hosted on G2.com.

AdRoll is an easy to use platform for retargeting campaigns for our business.

We have set up campaigns connected to each specific landing page that are then funnelled into these campaigns to ensure we stay top-of-mind with prospects.

It is very easy to add the code snippit to our website and tag pages - although I am very experienced in website management, it could really be done by anyone.

Ad costs are also very reasonable from a cost per impression perspective. So it works very well for brand-based campaigns. Review collected by and hosted on G2.com.

I find the campaign creation windows a little cumbersome. I would prefer if things were compacted slightly so you can see more options in the same window without needing the scroll up/down so much. Review collected by and hosted on G2.com.

AdRoll makes it easy to stay in front of our customers across multiple channels. The platform’s retargeting capabilities and audience segmentation tools help us re-engage visitors who’ve shown interest, which has had a clear impact on conversions. I also appreciate the intuitive dashboard—it’s simple to monitor performance, adjust campaigns, and see how AdRoll contributes to our overall marketing efforts. Review collected by and hosted on G2.com.

At times, the attribution data feels a bit inflated compared to what we see in other analytics platforms, which makes it harder to get a completely clear picture of true performance. Review collected by and hosted on G2.com.

I've been using AdRoll for over 10 years primarily for remarketing, and it makes it very easy to target website visitors. I really like the ease of the system. I've just recently learned about better targeting for customer segmentation and abandoned carts, and it's exciting to try it. It allows me to better target particular customers, not just a broad swath. The initial setup of AdRoll was very easy with the support of an AdRoll rep. Review collected by and hosted on G2.com.

In the early days, we had hand-held support and suggestions on building our campaigns. As the company grew, lots of new services came and went, but we no longer had the hand-held support. I recently had a chat with a rep about our account. He showed me what I could do, and it was helpful, but having a consultant who actually understands your business, your history, and your goals and works with you was better. Review collected by and hosted on G2.com.

Adroll teams are proactive in updating you on new advertising products that are available and helping you to implement them into your strategy. Anna, our current account manager has been great in the time we've worked together so far, and is always on the other end of an email if issues arise. Adroll was easy to integrate once we had decided we wanted to launch activity. Review collected by and hosted on G2.com.

We previously had stopped using the service, as we felt that when we had signed up for a package, the customer service suddenly dropped off and mistakes were often made with campaign structure/launches. We had not had this experience prior to signing the package, this was in 2022/2023.

I also think that the design process is difficult, as we provide a guide and individual assets for the Adroll creative team to build the banners, but there is often multiple rounds of feedback despite the fact that we provide a clear visual guide. This is time consuming for us and for our design team as they are the team that need to review the banners and approve/disapprove. It would be ideal if we were able to send the banners ready made to reduce time required for feedback. Review collected by and hosted on G2.com.

The platform is very easy to use and straight forward. The customer service is top notch. The retargeting it does is very very effective and works with low audience sizes. The shopify integration makes it easy to do dynamic product retargeting. Review collected by and hosted on G2.com.

When using the non-retargeting aspects such as contextual targeting and reaching cold audience, it does not perform very well. Could be our creatives or offer, but we have not really seen a positive experience there. Review collected by and hosted on G2.com.