--- title: AdRoll Reviews meta_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 787 scale: '5' date_modified: '2026-08-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 787 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. (108 reviews) - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. (67 reviews) - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. (67 reviews) - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. (56 reviews) - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Campaigns (46 reviews) - Performance Results (44 reviews) **What users dislike:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. (25 reviews) - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. (22 reviews) - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. (19 reviews) - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. (18 reviews) - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Limited Reporting (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Simple Setup, Lacks Conversion Impact **Rating:** 1.5/5.0 stars **Reviewed by:** Danny W. | Co-Founder & Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I like that AdRoll is simple to use and the initial setup was easy. I mainly use it for retargeting specific audiences and find it helpful for general advertising and targeting. **What do you dislike about AdRoll?** AdRoll doesn't drive conversions and overattributes them. I see a lot of attributed sales but can't track them because no one clicks, maybe it's only viewthrough conversions though. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for retargeting specific audiences. It's simple to use and supplements Google and Meta. However, it doesn't drive conversions effectively and tends to overattribute them. ### 2. I used to love AdRoll.....But it isnt what it used to be **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about AdRoll?** The email automation retargeting for high intent is about the only thing that still brings in revenue and doesn't have issues. **What do you dislike about AdRoll?** So many technical issues - support is almost non-existent (probably from covid), campaigns don't save, lists don't work, the newer UI is very difficult to navigate - And conversions are just not happening with their current display inventory. I used to have adroll in my tech stack as a must-have - This last year it went downhill. As of now, we only use the bare minimum of auto retargeting with email - but even then its very difficult to get a template to save. I really hope that they make some changes soon - but until then, I can not use them for any brand I manage. **What problems is AdRoll solving and how is that benefiting you?** The high intent AI from your remarketing does help with instant retargeting. I like the fact you can send emails to those who have not converted yet (as ads, but consumers do not realize). **Official Response from Stephanie Cook:** > Thank you very much for your feedback. I am sorry to hear that your experience has taken a turn in the last year and am eager to see what we can do to get things back on the right track. Please send me a note at customerexperience@adroll.com so that we can learn a bit more. I want to make sure we get you connected with the proper support to resolve any technical issues and assist in optimizing your existing campaigns. Thank you again for your review and I hope we get to connect soon. ### 3. Excessively Poor Experience with Account Management **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2021 **What do you like best about AdRoll?** Ease of use in campaign creation and targeting **What do you dislike about AdRoll?** Our experience with account management was terribly poor. We were promised certain benefits from our account manager. We waited for months to have these added to our account. Then, two months later (after we had continually requested status updates) we were informed that we could not receive those features and support. No alternatives were offered. We were dangled around for two months and then received none of what had been agreed to. As a result, we have discontinued most of our advertising campaigns on AdRoll and are evaluating new options for paid display advertising. **What problems is AdRoll solving and how is that benefiting you?** Reaching customers with ads. ### 4. Mostly garbage **Rating:** 1.5/5.0 stars **Reviewed by:** Remy T. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2019 **What do you like best about AdRoll?** -Reasonably straightforward setup -Quickly deploy campaigns -Free creative resources **What do you dislike about AdRoll?** I have 10 years of marketing experience, most of it digital, including a lot of advertising. I've used Adroll at a few different companies and performance has gotten worse over time, meaning people are not clicking and the ads are not converting. All this despite me getting better at online advertising. The offer, creative and targeting are good and I've tried over a dozen variations. I am starting to doubt the authenticity of the traffic bc the reporting is all over the map and is often contradictory depending on what report you're looking at. They're taking credit for a WooCommere sale here and there but I have no real way to verify anything. Bottom line: If you don't have a watertight way to track your AdRoll leads to sales, proceed with caution. **What problems is AdRoll solving and how is that benefiting you?** Basic ecom retargeting for protein bars. ### 5. Probably good for beginners or non-marketers **Rating:** 2.0/5.0 stars **Reviewed by:** Martin L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2018 **What do you like best about AdRoll?** Installation of the pixel is pretty easy. Beyond that, I wasn't a fan of much. **What do you dislike about AdRoll?** Starting with the setup and creation of ads, to management, to reporting - everything was a bit awkward and unnecessarily complicated. I've worked in a few DSPs at agencies and they were much clearer. **Recommendations to others considering AdRoll:** If (like us) you don't have the monthly spend to qualify for a DSP and you'd prefer not to use an agency, then I'd recommend considering alternatives. We're moving off Adroll and we'll be managing our efforts on select social media networks, Google, and Bing. It takes more time, but ultimately it will net better results at a lower CPA for our business. **What problems is AdRoll solving and how is that benefiting you?** We're a medium sized business and we wanted a stop gap for remarketing/retargeting and display advertising during our digital transformation. We don't have the spend to qualify for a DSP, but we wanted to manage everything in house. So Adroll fell right on our lap. ### 6. Not great.... **Rating:** 1.5/5.0 stars **Reviewed by:** Hunter F. | Assistant Media Buying/Planner, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2019 **What do you like best about AdRoll?** It is visually appealing and has great colors **What do you dislike about AdRoll?** It doesn't work well. It is glitchy, it seems to be low quality. **What problems is AdRoll solving and how is that benefiting you?** I think it is creating more issues than solutions.... ### 7. Bad attribution **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2019 **What do you like best about AdRoll?** We liked sales initially but Adrolls cookies plays games and is definitely taking credit for sales it should not be credited fir **What do you dislike about AdRoll?** Adroll cookie attributes sales to its campaigns that should not be **What problems is AdRoll solving and how is that benefiting you?** Retargeting and increasing ROI ### 8. Basic way to implement display ads **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about AdRoll?** Straightforward and fairly east to use. The software walks you through the process. **What do you dislike about AdRoll?** You need the right display content on hand that has been already designed to the correct size specs. Ad roll can do it for you but the graphics would be very basic. **Recommendations to others considering AdRoll:** Virtually no support. You need to walk yourself through the process. Need specific content. **What problems is AdRoll solving and how is that benefiting you?** Easy way to get into display advertising without having to go through Google Adwords. ### 9. Adroll needs to work on the products before releasing **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2018 **What do you like best about AdRoll?** They were a perfectly fine DSP on paper, but **What do you dislike about AdRoll?** In practice some of the efforts they've rolled out for B2B including Account Targeting have fallen short of expectation. If they are to continue updating their product stack, they need to invest more in testing. **What problems is AdRoll solving and how is that benefiting you?** Ultimately in the B2B space we're solving how to granularly target professionals based off of accounts, job titles, CRM, and the likes. ### 10. Easy to setup, but hard to know whether it's cost effective **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about AdRoll?** Adroll offers a relatively straight forward way to set up remarketing campaigns. **What do you dislike about AdRoll?** Attribution is tricky - I don't fully agree with their VTC metrics so their ROI numbers are not helpful. Their response to important GDPR related questions were poor and didn't leave us enough time to make the changes we needed for compliance so we stopped using the service. **What problems is AdRoll solving and how is that benefiting you?** We were trying to remarket to existing website visitors. ### 11. Much better results in Google Display Network **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2018 **What do you like best about AdRoll?** The ads look really good compared to Google Display Network. Lots of size options to fit all kinds of ad spaces. Adroll's customer service is also very good, with timely and personable responses. **What do you dislike about AdRoll?** We are getting far better results with GDN., which is unexpected...and disappointing. We're talking about conversions that are 20-50x less expensive on GDN than AdRoll. AdRoll still tries to take credit for the few "view through" conversions they delivered, but that number was still much, much lower than the click through conversions in GDN. **Recommendations to others considering AdRoll:** Use (the free) Google Display Network instead...unless you want to use an email ist. **What problems is AdRoll solving and how is that benefiting you?** We are able to use an email list to show ads to users. We can't do this with GDN (unless they are Gmail ads). ### 12. They are not pro **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2018 **What do you like best about AdRoll?** Not much. Adroll is a big company yet their programs are not customer friendly. **What do you dislike about AdRoll?** Not pro & frequent staff changes. Adroll is a big company yet their programs are not customer friendly. They put us on a targeting program which was phased out in 6 mos & did not hv an alternative program to enroll into. **What problems is AdRoll solving and how is that benefiting you?** Not much..........please see "dislike" section above. Migrated to another vendor rightaway. ### 13. Pretty good retargeting features **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2018 **What do you like best about AdRoll?** Mixpanel has nice looking UI, good account management, and solid basic retargeting features **What do you dislike about AdRoll?** There are other players in the display advertising space like Quantcast that I think are more innovative & effective in their approach. **Recommendations to others considering AdRoll:** Possibly consider a different provider like Google AdWords or Quantcast. AdRoll, does offer solid, basic features, but you will likely find more success with a different provider. **What problems is AdRoll solving and how is that benefiting you?** We used AdRoll to regarget lost website visitors ### 14. Paid search manager **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about AdRoll?** The account management team tries to be helpful. **What do you dislike about AdRoll?** That I am unable to get in and make changes and optimize my own campaigns. **Recommendations to others considering AdRoll:** Make sure you know what you want to accomplish and have specific ways to measure whether you are meeting your goals or not. **What problems is AdRoll solving and how is that benefiting you?** We are running display advertising through them. A slight increase in traffic. ### 15. Subpar Display Retargeting Platform **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2018 **What do you like best about AdRoll?** The platform itself is very straight forward and easy to use. **What do you dislike about AdRoll?** The multiple tags needed to use this platform slow down our site tremendously and inhibit site performance. Also, when asking their support team for help they were usually not really helpful at all and we have been passed through multiple reps. **What problems is AdRoll solving and how is that benefiting you?** Display retargeting - otherwise N/A ### 16. Not worth it **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2018 **What do you like best about AdRoll?** Not much I like about this to be honest. **What do you dislike about AdRoll?** User interface was clunky, wasn't all that effective over just using adwords. **What problems is AdRoll solving and how is that benefiting you?** Advertising ### 17. AdRoll review **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2017 **What do you like best about AdRoll?** The technology is interesting. You can make it look like it has a really good ROI if you need to justify it to upper management. **What do you dislike about AdRoll?** I don't think it is really driving incremental review. **Recommendations to others considering AdRoll:** Think about if this will really drive incremental revenue for your business. Sure, it will look like it is driving last-click revenue and their attribution model will make the revenue targets look very high. **What problems is AdRoll solving and how is that benefiting you?** We can stalk our customers until they are ready to purchase! ### 18. Great support team but not good enough product. **Rating:** 1.5/5.0 stars **Reviewed by:** Stuart M. | Marketing Manager, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2015 **What do you like best about AdRoll?** The people (AEs) were fantastic and helping me get everything setup and ultimately were very transparent about the limitations of the product. **What do you dislike about AdRoll?** Their perception of what is considered a conversion and the conversion window wasn't customizable and therefore myself (as the marketer) and them had a disconnect. They attributed too much to themselves. **What problems is AdRoll solving and how is that benefiting you?** Driving sales ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A45%3A24+-0500&secure%5Bsession_id%5D=89ac61b5-ea42-48ed-a47d-4e5170794e3d&secure%5Btoken%5D=ff622fa64ff168128db10fffaa071e53b3d1474df364e3866824d2ab04ef4fe1&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 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