--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews & Product Details Visit Website AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. * * * Product Website AdRoll Seller [NextRoll](https://www.g2.com/sellers/nextroll) Discussions [AdRoll Community](https://www.g2.com/products/adroll/discuss) Solution Type All-in-One Overview by Patrick Holmes Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/adroll/pricing) ## AdRoll Integrations (18) What do users say about integrations? Verified by AdRoll [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Singular ](https://www.g2.com/products/singular/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") StackAdapt ](https://www.g2.com/products/stackadapt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Supermetrics ](https://www.g2.com/products/supermetrics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Danny W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danny W.") DW Danny W. Co-Founder & Advisor Mid-Market (51-1000 emp.) 4/28/2026 "Simple Setup, Lacks Conversion Impact" 1.5/5 What do you like best about AdRoll? I like that AdRoll is simple to use and the initial setup was easy. I mainly use it for retargeting specific audiences and find it helpful for general advertising and targeting. Review collected by and hosted on G2.com. What do you dislike about AdRoll? AdRoll doesn't drive conversions and overattributes them. I see a lot of attributed sales but can't track them because no one clicks, maybe it's only viewthrough conversions though. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll for retargeting specific audiences. It's simple to use and supplements Google and Meta. However, it doesn't drive conversions effectively and tends to overattribute them. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 8/13/2021 "I used to love AdRoll.....But it isnt what it used to be" 1.5/5 What do you like best about AdRoll? The email automation retargeting for high intent is about the only thing that still brings in revenue and doesn't have issues. Review collected by and hosted on G2.com. What do you dislike about AdRoll? So many technical issues - support is almost non-existent (probably from covid), campaigns don't save, lists don't work, the newer UI is very difficult to navigate - And conversions are just not happening with their current display inventory. I used to have adroll in my tech stack as a must-have - This last year it went downhill. As of now, we only use the bare minimum of auto retargeting with email - but even then its very difficult to get a template to save. I really hope that they make some changes soon - but until then, I can not use them for any brand I manage. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? The high intent AI from your remarketing does help with instant retargeting. I like the fact you can send emails to those who have not converted yet (as ads, but consumers do not realize). Review collected by and hosted on G2.com. Show More Response from Stephanie Cook of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-4935988/official_response/edit) Thank you very much for your feedback. I am sorry to hear that your experience has taken a turn in the last year and am eager to see what we can do to get things back on the right track. Please send me a note at customerexperience@adroll.com so that we can learn a bit more. I want to make sure we get you connected with the proper support to resolve any technical issues and assist in optimizing your existing campaigns. Thank you again for your review and I hope we get to connect soon. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 3/11/2021 "Excessively Poor Experience with Account Management" 1.5/5 What do you like best about AdRoll? Ease of use in campaign creation and targeting Review collected by and hosted on G2.com. What do you dislike about AdRoll? Our experience with account management was terribly poor. We were promised certain benefits from our account manager. We waited for months to have these added to our account. Then, two months later (after we had continually requested status updates) we were informed that we could not receive those features and support. No alternatives were offered. We were dangled around for two months and then received none of what had been agreed to. As a result, we have discontinued most of our advertising campaigns on AdRoll and are evaluating new options for paid display advertising. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Reaching customers with ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Remy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Remy T.") RT Remy T. Founder Small-Business (50 or fewer emp.) 1/2/2019 "Mostly garbage " 1.5/5 What do you like best about AdRoll? -Reasonably straightforward setup -Quickly deploy campaigns -Free creative resources Review collected by and hosted on G2.com. What do you dislike about AdRoll? I have 10 years of marketing experience, most of it digital, including a lot of advertising. I've used Adroll at a few different companies and performance has gotten worse over time, meaning people are not clicking and the ads are not converting. All this despite me getting better at online advertising. The offer, creative and targeting are good and I've tried over a dozen variations. I am starting to doubt the authenticity of the traffic bc the reporting is all over the map and is often contradictory depending on what report you're looking at. They're taking credit for a WooCommere sale here and there but I have no real way to verify anything. Bottom line: If you don't have a watertight way to track your AdRoll leads to sales, proceed with caution. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Basic ecom retargeting for protein bars. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ML Martin L. Mid-Market (51-1000 emp.) 7/6/2018 "Probably good for beginners or non-marketers" 2/5 What do you like best about AdRoll? Installation of the pixel is pretty easy. Beyond that, I wasn't a fan of much. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Starting with the setup and creation of ads, to management, to reporting - everything was a bit awkward and unnecessarily complicated. I've worked in a few DSPs at agencies and they were much clearer. Review collected by and hosted on G2.com. Recommendations to others considering AdRoll: If (like us) you don't have the monthly spend to qualify for a DSP and you'd prefer not to use an agency, then I'd recommend considering alternatives. We're moving off Adroll and we'll be managing our efforts on select social media networks, Google, and Bing. It takes more time, but ultimately it will net better results at a lower CPA for our business. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? We're a medium sized business and we wanted a stop gap for remarketing/retargeting and display advertising during our digital transformation. We don't have the spend to qualify for a DSP, but we wanted to manage everything in house. So Adroll fell right on our lap. Review collected by and hosted on G2.com. Show More 7/9/2018 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Hunter F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hunter F.") HF Hunter F. Assistant Media Buying/Planner Marketing and Advertising Mid-Market (51-1000 emp.) 3/26/2019 "Not great...." 1.5/5 What do you like best about AdRoll? It is visually appealing and has great colors Review collected by and hosted on G2.com. What do you dislike about AdRoll? It doesn't work well. It is glitchy, it seems to be low quality. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I think it is creating more issues than solutions.... Review collected by and hosted on G2.com. Show More 4/1/2019 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") IM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/4/2019 "Bad attribution " 1.5/5 What do you like best about AdRoll? We liked sales initially but Adrolls cookies plays games and is definitely taking credit for sales it should not be credited fir Review collected by and hosted on G2.com. What do you dislike about AdRoll? Adroll cookie attributes sales to its campaigns that should not be Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Retargeting and increasing ROI Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Small-Business (50 or fewer emp.) 7/30/2018 "Basic way to implement display ads" 2/5 What do you like best about AdRoll? Straightforward and fairly east to use. The software walks you through the process. Review collected by and hosted on G2.com. What do you dislike about AdRoll? You need the right display content on hand that has been already designed to the correct size specs. Ad roll can do it for you but the graphics would be very basic. Review collected by and hosted on G2.com. Recommendations to others considering AdRoll: Virtually no support. You need to walk yourself through the process. Need specific content. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Easy way to get into display advertising without having to go through Google Adwords. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/30/2018 "Adroll needs to work on the products before releasing" 1.5/5 What do you like best about AdRoll? They were a perfectly fine DSP on paper, but Review collected by and hosted on G2.com. What do you dislike about AdRoll? In practice some of the efforts they've rolled out for B2B including Account Targeting have fallen short of expectation. If they are to continue updating their product stack, they need to invest more in testing. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Ultimately in the B2B space we're solving how to granularly target professionals based off of accounts, job titles, CRM, and the likes. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/31/2018 "Easy to setup, but hard to know whether it's cost effective" 2/5 What do you like best about AdRoll? Adroll offers a relatively straight forward way to set up remarketing campaigns. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Attribution is tricky - I don't fully agree with their VTC metrics so their ROI numbers are not helpful. Their response to important GDPR related questions were poor and didn't leave us enough time to make the changes we needed for compliance so we stopped using the service. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? We were trying to remarket to existing website visitors. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about AdRoll? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about AdRoll ](https://www.g2.com/products/adroll/discussions/new) MR Michael Ramirez • Last activity over 4 years ago How can I get support on campaign performance and adjustments we can make to improve? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) RC Ryan Croxford • Last activity over 4 years ago How do I make the most out of Adroll for media? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) [ View all Discussions ](https://www.g2.com/products/adroll/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/adroll/pricing) AdRoll Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud 3.7/5(97) [ Compare Now ](https://www.g2.com/compare/adroll-vs-adobe-advertising-cloud) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/adroll-vs-skai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b80f5bb0461e54245b4c3bc66dbc533d/roku-oneview-formerly-dataxu.png "Product Avatar Image") Roku OneView (formerly Dataxu) 3.8/5(86) [ Compare Now ](https://www.g2.com/compare/adroll-vs-roku-oneview-formerly-dataxu) ##### ##### AdRoll Features Channel Functionality Display Functionality Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/adroll/features) ## 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