Compare AdRoll and Skai 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(734)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSkai
Star Rating
(297)4.0 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, with users highlighting its ability to effectively launch and track ads across various platforms like Facebook and Google. This feature is particularly beneficial for businesses looking to re-engage previous prospects through retargeting.
- Users say that Skai offers a fast and reliable experience for adjusting bidding and managing accounts, which is crucial for optimizing campaigns. Reviewers appreciate the intuitive user interface and the ongoing updates that keep the platform aligned with the evolving digital landscape.
- According to verified reviews, AdRoll's dashboard is praised for its ease of use, allowing users to create audiences quickly and access clear performance reports. This functionality helps businesses make informed decisions to improve their advertising strategies.
- Reviewers mention that while Skai provides excellent customer service and useful tools like automated actions and competitor insights, it may not match AdRoll's overall user satisfaction, as reflected in the higher G2 scores for AdRoll across multiple advertising categories.
- Users highlight that AdRoll's retargeting capabilities are a standout feature, making it easier for businesses to convert leads by re-engaging with users who have previously interacted with their ads. This aspect is particularly valuable for small businesses aiming to maximize their advertising ROI.
- G2 reviewers note that while Skai has a strong focus on mid-market clients and offers robust features, AdRoll's broader appeal to small businesses and its higher ratings in ease of setup and use suggest it may be a more accessible option for smaller teams or those new to digital advertising.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Skai
No pricing availableFree Trial
AdRoll
Free Trial is available
Skai
No trial information availableRatings
Meets Requirements
8.2
607
7.9
260
Ease of Use
8.3
612
7.6
259
Ease of Setup
8.2
396
7.4
154
Ease of Admin
8.1
343
7.7
157
Quality of Support
8.0
577
8.3
254
Has the product been a good partner in doing business?
8.1
342
8.3
155
Product Direction (% positive)
7.2
597
8.0
251
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
7.8
93
7.6
429
8.0
91
8.1
435
8.0
83
7.0
374
8.2
85
7.7
368
7.9
80
7.9
358
Feature Not Available
7.7
314
Feature Not Available
7.7
360
8.0
62
8.1
401
8.2
78
7.5
379
7.5
72
7.5
333
Feature Not Available
7.7
212
7.9
30
7.8
210
Feature Not Available
Targeting
7.9
411
8.3
83
8.7
439
7.9
75
8.0
372
8.3
84
7.7
339
7.8
61
Platform
7.7
286
7.6
66
7.2
335
7.6
71
8.1
368
8.1
80
8.1
404
7.6
87
7.8
314
8.1
74
7.5
326
7.9
81
7.5
321
7.8
84
7.8
267
Feature Not Available
7.6
333
7.6
78
Campaign Management & Optimization
Not enough data
8.5
178
Not enough data
8.2
177
Not enough data
7.6
167
Not enough data
7.7
149
Not enough data
7.1
123
Not enough data
8.2
151
Not enough data
7.5
148
Not enough data
6.9
125
Not enough data
6.5
150
Not enough data
7.3
104
Not enough data
8.1
162
Analytics & Administration
Not enough data
8.6
178
Not enough data
8.2
157
Not enough data
8.0
168
Platform
Not enough data
7.6
128
Not enough data
7.8
149
Not enough data
7.7
155
Not enough data
8.1
155
Not enough data
8.0
167
Not enough data
8.2
152
Not enough data
7.8
148
Not enough data
Feature Not Available
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
7.8
41
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
7.8
93
7.6
429
8.0
91
8.1
435
8.0
83
7.0
374
8.2
85
7.7
368
7.9
80
7.9
358
Feature Not Available
7.7
314
Feature Not Available
7.7
360
8.0
62
8.1
401
8.2
78
7.5
379
7.5
72
7.5
333
Feature Not Available
7.7
212
7.9
30
7.8
210
Feature Not Available
Targeting
7.9
411
8.3
83
8.7
439
7.9
75
8.0
372
8.3
84
7.7
339
7.8
61
Mobile
7.8
169
8.2
41
7.7
212
7.9
30
7.8
210
Feature Not Available
Platform
7.7
286
7.6
66
7.2
335
7.6
71
8.1
368
8.1
80
8.1
404
7.6
87
7.8
314
8.1
74
7.5
326
7.9
81
7.5
321
7.8
84
7.8
267
Feature Not Available
7.6
333
7.6
78
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
7.8
93
7.6
429
8.0
91
8.1
435
8.0
83
7.0
374
8.2
85
7.7
368
7.9
80
7.9
358
Feature Not Available
7.7
314
Feature Not Available
7.7
360
8.0
62
8.1
401
8.2
78
7.5
379
7.5
72
7.5
333
Feature Not Available
7.7
212
7.9
30
7.8
210
Feature Not Available
Targeting
7.9
411
8.3
83
8.7
439
7.9
75
8.0
372
8.3
84
7.7
339
7.8
61
Platform
7.7
286
7.6
66
7.2
335
7.6
71
8.1
368
8.1
80
8.1
404
7.6
87
7.8
314
8.1
74
7.5
326
7.9
81
7.5
321
7.8
84
7.8
267
Feature Not Available
7.6
333
7.6
78
Platform Interoperability
7.9(won by 0.8)
34
7.1
7
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by 0.2)
222
7.9
58
Campaign Management
8.0(won by 0.2)
441
7.8
93
7.6
429
8.0(won by 0.4)
91
8.1(won by 0.1)
435
8.0
83
7.0
374
8.2(won by 1.2)
85
7.7
368
7.9(won by 0.2)
80
7.9(won by default)
358
Feature Not Available
7.7(won by default)
314
Feature Not Available
7.7
360
8.0(won by 0.3)
62
8.1
401
8.2(won by 0.1)
78
7.5(tied score)
379
7.5(tied score)
72
7.5(won by default)
333
Feature Not Available
7.7
212
7.9(won by 0.2)
30
7.8(won by default)
210
Feature Not Available
Targeting
7.9
411
8.3(won by 0.4)
83
8.7(won by 0.8)
439
7.9
75
8.0
372
8.3(won by 0.3)
84
7.7
339
7.8(won by 0.1)
61
Platform
7.7(won by 0.1)
286
7.6
66
7.2
335
7.6(won by 0.4)
71
8.1(tied score)
368
8.1(tied score)
80
8.1(won by 0.5)
404
7.6
87
7.8
314
8.1(won by 0.3)
74
7.5
326
7.9(won by 0.4)
81
7.5
321
7.8(won by 0.3)
84
7.8(won by default)
267
Feature Not Available
7.6(tied score)
333
7.6(tied score)
78
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
7.8
93
7.6
429
8.0
91
8.1
435
8.0
83
7.0
374
8.2
85
7.7
368
7.9
80
7.9
358
Feature Not Available
7.7
314
Feature Not Available
7.7
360
8.0
62
8.1
401
8.2
78
7.5
379
7.5
72
7.5
333
Feature Not Available
7.7
212
7.9
30
7.8
210
Feature Not Available
Targeting
7.9
411
8.3
83
8.7
439
7.9
75
8.0
372
8.3
84
7.7
339
7.8
61
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
7.6
66
7.2
335
7.6
71
8.1
368
8.1
80
8.1
404
7.6
87
7.8
314
8.1
74
7.5
326
7.9
81
7.5
321
7.8
84
7.8
267
Feature Not Available
7.6
333
7.6
78
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Skai are categorized as Cross-Channel Advertising, Social Media Advertising, and Mobile Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Skai is categorized as Paid Search Advertising and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
55.9%
Internet
11.0%
Retail
7.8%
Consumer Goods
2.5%
Automotive
1.4%
Other
21.4%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
Skai has no discussions with answers
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