# AdRoll vs Skai Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in user experience, particularly with its intuitive setup for retargeting campaigns. Users appreciate the clear reporting across multiple channels, making it easier to track performance and optimize strategies.
- **Users say** that Skai offers a very fast and reliable platform for managing accounts, with a focus on actionable insights. The intuitive user interface is frequently highlighted, allowing users to adjust bidding and manage campaigns with ease.
- **According to verified reviews** , AdRoll has a significantly higher G2 Score, indicating overall user satisfaction. Reviewers note the strong support from the account management team, which helps enhance brand awareness by effectively targeting the right audience.
- **Reviewers mention** that while Skai provides excellent customer service and is continually updating its features, it faces challenges in areas like ease of setup compared to AdRoll. Users have noted that Skai's updates are beneficial but can sometimes lead to a learning curve.
- **Users highlight** AdRoll's ability to provide recommended display sizes directly within the platform, which simplifies the creative process for teams. This feature is particularly appreciated by users who need to deliver precise specifications to clients or creative teams.
- **G2 reviewers indicate** that while both platforms have strong capabilities, AdRoll's higher ratings in performance and reliability make it a preferred choice for small businesses looking for effective cross-channel advertising solutions.



| | AdRoll | Skai | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 776 | 297 | 
| **Largest Market Segment** | Small-Business (56.0% of reviews) | Mid-Market (44.5% of reviews) | 
| **Entry Level Price** | Pay As You Go | No pricing available | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### Skai

Pros:
- Ease of Use (3 reviews)
- Automation (2 reviews)

Cons:
- Poor Reporting (2 reviews)
- Ad Issues (1 reviews)

---
## Ratings Comparison
| Rating | AdRoll | Skai | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 7.9 (260 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 7.6 (259 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 7.4 (154 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 7.7 (157 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 8.3 (254 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 8.3 (155 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 8.0 (251 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### Skai

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **Skai** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll | Skai | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll | Skai | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Skai | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.8 (93 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (91 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.0 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (85 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.9 (80 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (62 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (78 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.5 (72 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 7.9 (30 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Skai | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (83 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (75 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (84 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.8 (61 reviews) | 

#### Platform

| Feature | AdRoll | Skai | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.6 (66 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (71 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.1 (80 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (87 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (74 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (81 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.8 (84 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.6 (78 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Skai** | 7.8/10 | 203 |

#### Campaign Management & Optimization

| Feature | AdRoll | Skai | 
|---|---|---|
| **Paid Keyword Optimization** | Not enough data | 8.5 (178 reviews) | 
| **Bid Rules** | Not enough data | 8.2 (177 reviews) | 
| **Ad Creation and Editing** | Not enough data | 7.6 (167 reviews) | 
| **Ad and Landing Page Scheduling** | Not enough data | 7.7 (149 reviews) | 
| **Scenario Planning** | Not enough data | 7.1 (123 reviews) | 
| **Portfolio Bid Optimization** | Not enough data | 8.2 (151 reviews) | 
| **Advanced Targeting Options** | Not enough data | 7.5 (148 reviews) | 
| **Offline Capabilities** | Not enough data | 6.9 (125 reviews) | 
| **Extensions** | Not enough data | 6.5 (150 reviews) | 
| **Product Listing Ads** | Not enough data | 7.3 (104 reviews) | 
| **Budget Execution & Monitoring** | Not enough data | 8.1 (162 reviews) | 

#### Analytics & Administration

| Feature | AdRoll | Skai | 
|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | 8.6 (178 reviews) | 
| **Attribution** | Not enough data | 8.2 (157 reviews) | 
| **Reports** | Not enough data | 8.0 (168 reviews) | 

#### Platform

| Feature | AdRoll | Skai | 
|---|---|---|
| **APIs** | Not enough data | 7.6 (128 reviews) | 
| **Notifications** | Not enough data | 7.8 (149 reviews) | 
| **Customization** | Not enough data | 7.7 (155 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.1 (155 reviews) | 
| **Performance and Reliability** | Not enough data | 8.0 (167 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.2 (152 reviews) | 
| **Workflow Capability** | Not enough data | 7.8 (148 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **Skai** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | Skai | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **Skai** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | Skai | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | Skai | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | AdRoll | Skai | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **Skai** | 8.1/10 | 104 |

#### Platform Interoperability

| Feature | AdRoll | Skai | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | Skai | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | 7.8 (41 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Skai | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.8 (93 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (91 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.0 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (85 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.9 (80 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (62 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (78 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.5 (72 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 7.9 (30 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Skai | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (83 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (75 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (84 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.8 (61 reviews) | 

#### Mobile

| Feature | AdRoll | Skai | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | 8.2 (41 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.9 (30 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Platform

| Feature | AdRoll | Skai | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.6 (66 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (71 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.1 (80 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (87 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (74 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (81 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.8 (84 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.6 (78 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **Skai** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Skai | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | Skai | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Skai | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.8 (93 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (91 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.0 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (85 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.9 (80 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (62 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (78 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.5 (72 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 7.9 (30 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Skai | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (83 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (75 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (84 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.8 (61 reviews) | 

#### Platform

| Feature | AdRoll | Skai | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.6 (66 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (71 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.1 (80 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (87 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (74 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (81 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.8 (84 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.6 (78 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.6/10 | 517 |
| **Skai** | 7.9/10 | 104 |

#### Platform Interoperability

| Feature | AdRoll | Skai | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | 7.1 (7 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | Skai | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | 7.9 (58 reviews) | 

#### Campaign Management

| Feature | AdRoll | Skai | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.8 (93 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (91 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.0 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (85 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.9 (80 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (62 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (78 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.5 (72 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 7.9 (30 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Skai | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (83 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (75 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (84 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.8 (61 reviews) | 

#### Platform

| Feature | AdRoll | Skai | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.6 (66 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (71 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.1 (80 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (87 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (74 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (81 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.8 (84 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.6 (78 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Skai** | 8.6/10 | 8 |

#### Platform Basics

| Feature | AdRoll | Skai | 
|---|---|---|
| **Ad Serving Rules** | Not enough data | 8.6 (6 reviews) | 
| **Sponsored Product Listing Ads** | Not enough data | 8.7 (5 reviews) | 
| **Banner Ads** | Not enough data | 8.7 (5 reviews) | 
| **Display Ads** | Not enough data | Not enough data | 

#### Platform Data

| Feature | AdRoll | Skai | 
|---|---|---|
| **Reporting Performance Metrics** | Not enough data | 9.0 (7 reviews) | 
| **Data Filtering** | Not enough data | 9.5 (7 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.6 (7 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll | Skai | 
|---|---|---|
| **Offline Ads** | Not enough data | Feature Not Available | 
| **Video Ads** | Not enough data | Feature Not Available | 
| **Team Collaboration** | Not enough data | 7.5 (6 reviews) | 
| **Integrations** | Not enough data | 7.9 (7 reviews) | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **Skai** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll | Skai | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Skai | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.8 (93 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (91 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.0 (83 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.2 (85 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 7.9 (80 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (62 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (78 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.5 (72 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Feature Not Available | 
| **In-App Ads** | 7.7 (213 reviews) | 7.9 (30 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll | Skai | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.3 (83 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (75 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (84 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.8 (61 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll | Skai | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (5 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Skai | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.6 (66 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (71 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.1 (80 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.6 (87 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (74 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (81 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.8 (84 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.6 (78 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **Skai** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Skai | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Skai | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Skai** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **Skai** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | Skai | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Skai** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | Skai | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | Skai | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | Skai | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)

**Unique to AdRoll (7):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Skai (2):** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | Skai | 
|---|---|---|
| **Small-Business** | 56.0% | 26.0% | 
| **Mid-Market** | 35.8% | 44.5% | 
| **Enterprise** | 8.2% | 29.5% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### Skai

- **Marketing and Advertising:** 55.9%
- **Internet:** 11.0%
- **Retail:** 7.8%
- **Consumer Goods:** 2.5%
- **Automotive:** 1.4%
- **Computer Software:** 1.4%
- **Financial Services:** 1.4%
- **Staffing and Recruiting:** 1.1%
- **Food & Beverages:** 1.1%
- **Computer Games:** 0.7%
- **Other:** 15.7%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

### Alternatives to Skai

- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Acquisio](https://www.g2.com/products/acquisio/reviews) — 3.8/5 stars (82 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Luna from Unity](https://www.g2.com/products/luna-g2/reviews) — 4.4/5 stars (81 reviews)
- [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2038 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### Skai

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-skai)