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Compare AdRoll and Skai 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to Skai. Users appreciate the platform's dynamic ad creation tools, which are described as easy to use, and the ability to request custom artworks tailored to their needs.
- According to verified reviews, AdRoll's implementation process is praised for its simplicity, with many users highlighting the intuitive onboarding wizard that facilitates a smooth start. In contrast, Skai users have noted some challenges with setup, indicating that it may require more time to get fully operational.
- Users say that AdRoll's customer support is top-notch, with many reviewers emphasizing the quality of assistance they receive. One user mentioned that "Adroll Customer Care tops all companies that provide support," while Skai users also appreciate their customer service but have not highlighted it to the same extent.
- Reviewers mention that AdRoll's ease of use is a standout feature, with a score that reflects its user-friendly interface. Users find it straightforward to navigate and manage campaigns, whereas Skai's interface, while intuitive, has received mixed feedback regarding its overall usability.
- According to recent user feedback, AdRoll's retargeting capabilities are considered "top tier," making it a preferred choice for users focused on maximizing their advertising reach. Skai, while also effective, does not receive the same level of acclaim for this specific feature.
- G2 reviewers highlight that AdRoll has a robust presence in the small business market, with a majority of its reviews coming from this segment. This suggests that it may be particularly well-suited for smaller organizations, while Skai's focus on mid-market clients may not align as well with the needs of smaller businesses.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Skai
No pricing availableFree Trial
AdRoll
Free Trial is available
Skai
No trial information availableRatings
Meets Requirements
8.2
584
8.0
259
Ease of Use
8.3
589
7.6
258
Ease of Setup
8.2
373
7.4
153
Ease of Admin
8.1
336
7.7
157
Quality of Support
8.0
558
8.3
253
Has the product been a good partner in doing business?
8.1
335
8.3
155
Product Direction (% positive)
7.2
574
8.0
250
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
438
7.8
92
7.6
427
8.0
90
8.1
430
8.0
82
7.0
373
8.3
84
7.7
367
7.9
79
7.8
356
Feature Not Available
7.7
313
Feature Not Available
7.7
359
8.0
62
8.1
399
8.2
77
7.5
376
7.6
71
7.5
331
Feature Not Available
7.7
212
8.0
29
7.8
210
Feature Not Available
Targeting
7.9
406
8.3
82
8.7
430
8.0
74
8.0
372
8.3
83
7.7
338
7.9
60
Platform
7.7
284
7.6
65
7.2
333
7.6
70
8.0
368
8.2
79
8.1
404
7.6
86
7.8
314
8.2
73
7.4
325
7.9
80
7.5
321
7.8
83
7.8
267
Feature Not Available
7.6
333
7.6
77
Campaign Management & Optimization
Not enough data
8.5
177
Not enough data
8.2
176
Not enough data
7.6
166
Not enough data
7.7
148
Not enough data
7.1
122
Not enough data
8.2
150
Not enough data
7.5
147
Not enough data
6.9
124
Not enough data
6.5
149
Not enough data
7.3
103
Not enough data
8.1
161
Analytics & Administration
Not enough data
8.6
177
Not enough data
8.2
156
Not enough data
8.0
167
Platform
Not enough data
7.6
127
Not enough data
7.8
148
Not enough data
7.7
154
Not enough data
8.2
154
Not enough data
8.0
166
Not enough data
8.2
151
Not enough data
7.8
147
Not enough data
Feature Not Available
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
7.8
41
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
438
7.8
92
7.6
427
8.0
90
8.1
430
8.0
82
7.0
373
8.3
84
7.7
367
7.9
79
7.8
356
Feature Not Available
7.7
313
Feature Not Available
7.7
359
8.0
62
8.1
399
8.2
77
7.5
376
7.6
71
7.5
331
Feature Not Available
7.7
212
8.0
29
7.8
210
Feature Not Available
Targeting
7.9
406
8.3
82
8.7
430
8.0
74
8.0
372
8.3
83
7.7
338
7.9
60
Mobile
7.8
169
8.2
41
7.7
212
8.0
29
7.8
210
Feature Not Available
Platform
7.7
284
7.6
65
7.2
333
7.6
70
8.0
368
8.2
79
8.1
404
7.6
86
7.8
314
8.2
73
7.4
325
7.9
80
7.5
321
7.8
83
7.8
267
Feature Not Available
7.6
333
7.6
77
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
438
7.8
92
7.6
427
8.0
90
8.1
430
8.0
82
7.0
373
8.3
84
7.7
367
7.9
79
7.8
356
Feature Not Available
7.7
313
Feature Not Available
7.7
359
8.0
62
8.1
399
8.2
77
7.5
376
7.6
71
7.5
331
Feature Not Available
7.7
212
8.0
29
7.8
210
Feature Not Available
Targeting
7.9
406
8.3
82
8.7
430
8.0
74
8.0
372
8.3
83
7.7
338
7.9
60
Platform
7.7
284
7.6
65
7.2
333
7.6
70
8.0
368
8.2
79
8.1
404
7.6
86
7.8
314
8.2
73
7.4
325
7.9
80
7.5
321
7.8
83
7.8
267
Feature Not Available
7.6
333
7.6
77
Platform Interoperability
8.0(won by 0.5)
35
7.5
6
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by 0.1)
221
7.9
57
Campaign Management
8.0(won by 0.2)
438
7.8
92
7.6
427
8.0(won by 0.4)
90
8.1(won by 0.1)
430
8.0
82
7.0
373
8.3(won by 1.3)
84
7.7
367
7.9(won by 0.2)
79
7.8(won by default)
356
Feature Not Available
7.7(won by default)
313
Feature Not Available
7.7
359
8.0(won by 0.3)
62
8.1
399
8.2(won by 0.1)
77
7.5
376
7.6(won by 0.1)
71
7.5(won by default)
331
Feature Not Available
7.7
212
8.0(won by 0.3)
29
7.8(won by default)
210
Feature Not Available
Targeting
7.9
406
8.3(won by 0.4)
82
8.7(won by 0.7)
430
8.0
74
8.0
372
8.3(won by 0.3)
83
7.7
338
7.9(won by 0.2)
60
Platform
7.7(won by 0.1)
284
7.6
65
7.2
333
7.6(won by 0.4)
70
8.0
368
8.2(won by 0.2)
79
8.1(won by 0.5)
404
7.6
86
7.8
314
8.2(won by 0.4)
73
7.4
325
7.9(won by 0.5)
80
7.5
321
7.8(won by 0.3)
83
7.8(won by default)
267
Feature Not Available
7.6(tied score)
333
7.6(tied score)
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
438
7.8
92
7.6
427
8.0
90
8.1
430
8.0
82
7.0
373
8.3
84
7.7
367
7.9
79
7.8
356
Feature Not Available
7.7
313
Feature Not Available
7.7
359
8.0
62
8.1
399
8.2
77
7.5
376
7.6
71
7.5
331
Feature Not Available
7.7
212
8.0
29
7.8
210
Feature Not Available
Targeting
7.9
406
8.3
82
8.7
430
8.0
74
8.0
372
8.3
83
7.7
338
7.9
60
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.6
65
7.2
333
7.6
70
8.0
368
8.2
79
8.1
404
7.6
86
7.8
314
8.2
73
7.4
325
7.9
80
7.5
321
7.8
83
7.8
267
Feature Not Available
7.6
333
7.6
77
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Skai are categorized as Cross-Channel Advertising, Social Media Advertising, and Mobile Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Skai is categorized as Paid Search Advertising and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Skai has no discussions with answers
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