# AdRoll vs Roku OneView (formerly Dataxu) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in user experience, particularly highlighting the **ease of setting up retargeting campaigns** and the **clear reporting across multiple channels** , making it a favorite among small businesses looking for straightforward solutions.
- **Users say** that Roku OneView (formerly Dataxu) shines in the OTT advertising space, with many praising its ability to leverage **Roku's proprietary data** for successful campaigns, which is a significant advantage for those focused on over-the-top media.
- **According to verified reviews** , AdRoll has a higher overall satisfaction score, with users appreciating the **support from account management** teams that help enhance brand awareness by targeting the right audience effectively.
- **Reviewers mention** that while Roku OneView offers a comprehensive platform for various advertising needs, some users find it less intuitive compared to AdRoll, which is noted for its **user-friendly interface** and straightforward setup process.
- **Users highlight** that AdRoll's reporting features are particularly robust, allowing users to easily access **recommended display sizes** and manage placements efficiently, which is a significant time-saver for marketing teams.
- **G2 reviewers indicate** that while both platforms have their strengths, AdRoll's higher volume of recent reviews suggests a more active user base, which may lead to more timely updates and improvements based on user feedback.



---
## Frequently Asked Questions

### What is the difference between AdRoll vs Roku OneView (formerly Dataxu)?

AdRoll stands out for its higher G2 rating, stronger ease of use, and focus on small-business e-commerce, while Roku OneView (formerly Dataxu) is recognized for its OTT/CTV capabilities and mid-market orientation.

| [AdRoll](https://www.g2.com/products/adroll/reviews) | [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) |
| --- | --- |
| 4.1/5 (787 reviews) | 3.8/5 (86 reviews) |
| Small-Business | Mid-Market |
| 8.3 | 7.0 |
| 8.0 | 8.3 |
| Ease of Use (108 all-time mentions) | OTT/CTV Buying |



### How do the pricing models of AdRoll and Roku OneView (formerly Dataxu) compare?

AdRoll is rated higher for value by reviewers, with more positive sentiment on pricing flexibility and cost-effectiveness for small businesses.

- **AdRoll:** Reviewers frequently highlight AdRoll as budget-friendly and easy to use, though some mention a desire for more flexible pricing tiers for smaller budgets.
- **Roku OneView (formerly Dataxu):** Reviewers note competitive pricing for OTT inventory but mention that pricing isn’t always as favorable compared to other DSPs.
- **Switching reasons:** Recent AdRoll reviewers cite its lower cost and ease of use as reasons for choosing it over alternatives.



### What are the best alternatives to AdRoll and Roku OneView (formerly Dataxu)?

The top three alternatives to AdRoll and Roku OneView (formerly Dataxu) are Facebook, Criteo Commerce Growth, and StackAdapt.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | Budget-friendly, flexible for small businesses | Ease of Use (108 all-time mentions) |
| [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) | 3.8/5 (86 reviews) | Mid-Market | Competitive for OTT, less favorable for banners/audio | OTT/CTV Buying |
| [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Audience Reach |
| [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242 reviews) | Mid-Market | — | Retargeting Performance |
| [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | Campaign Flexibility |



### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and Roku OneView (formerly Dataxu)?

Buyers comparing AdRoll and Roku OneView (formerly Dataxu) should prioritize targeting capabilities, ease of setup, quality of support, integrations, and reporting features.

- **Targeting:** AdRoll has 50 all-time mentions for targeting and 48 for audience targeting; Roku OneView is frequently cited for OTT/CTV targeting strength.
- **Ease of Setup:** AdRoll scores 8.3, Roku OneView 7.0.
- **Quality of Support:** AdRoll scores 8.0, Roku OneView 8.3.
- **Integrations:** AdRoll is mentioned in connection with Funnel (33 all-time mentions), Google Ads (25), and Shopify (9); Roku OneView has no recent integration mentions.
- **Reporting Features:** AdRoll has 27 all-time mentions for reporting capabilities; Roku OneView reviews note robust reporting but also cite some clunky aspects.



### What are the pros and cons of AdRoll vs Roku OneView (formerly Dataxu)?

AdRoll’s headline strength is ease of use and setup, while Roku OneView (formerly Dataxu) is recognized for its OTT/CTV buying and campaign flexibility.

- **AdRoll strengths:** Ease of Use (108 all-time mentions), Easy Setup (56), Targeting (50), Campaign Management (67), and strong integrations with tools like Funnel and Google Ads.
- **AdRoll trade-offs:** Limited features (25 all-time mentions), less advanced optimization controls, and reporting depth compared to some competitors.
- **Roku OneView (formerly Dataxu) strengths:** Leading OTT/CTV inventory access, campaign flexibility, and robust support for programmatic buying across channels.
- **Roku OneView (formerly Dataxu) trade-offs:** Reviewers note clunky reporting, UI complexity, and less favorable pricing for banners/audio compared to OTT.



### Is AdRoll or Roku OneView (formerly Dataxu) better for small businesses?

AdRoll is the better fit for small businesses, with a strong small-business segment and reviewer sentiment highlighting ease of use and affordability.

- **AdRoll:** Largest segment is Small-Business; reviewers consistently cite its budget-friendliness, easy setup, and suitability for e-commerce and small teams.
- **Roku OneView (formerly Dataxu):** Largest segment is Mid-Market; reviewers describe it as more suited to larger or mid-market organizations, with advanced features that may be less accessible for small businesses.



### Which Cross-Channel Advertising platform has better integrations?

AdRoll is favored for integrations, with reviewers citing multiple third-party connections and automation tools.

- **AdRoll:** Funnel (33 all-time mentions), Google Ads (25), Shopify (9); reviewers highlight the value of these integrations for campaign automation and e-commerce.
- **Roku OneView (formerly Dataxu):** No recent reviewer-cited integrations.



### How do AdRoll and Roku OneView (formerly Dataxu) compare on customer support?

Quality of Support scores are at parity, with AdRoll at 8.0 and Roku OneView (formerly Dataxu) at 8.3, both reflecting strong reviewer satisfaction.

- **AdRoll:** Reviewers frequently mention prompt, helpful support and strong account management, with 7/7 support scores in multiple recent reviews.
- **Roku OneView (formerly Dataxu):** Reviewers describe responsive, knowledgeable support teams and dedicated account managers, with several 7/7 support scores.



### Which is easier to implement, AdRoll or Roku OneView (formerly Dataxu)?

AdRoll is rated higher for Ease of Setup, scoring 8.3 versus Roku OneView (formerly Dataxu) at 7.0, indicating a smoother implementation experience for most users.

- **AdRoll:** Reviewers consistently describe quick onboarding, easy pixel setup, and a user-friendly interface, with setup scores of 6-7 in recent reviews.
- **Roku OneView (formerly Dataxu):** Reviewers note a straightforward setup process but mention occasional complexity and a steeper learning curve for advanced features.



### Which product has better Targeting?

AdRoll is stronger on Targeting, with higher reviewer-cited mention counts and satisfaction scores.

- **AdRoll:** Targeting (50 all-time mentions), Audience Targeting (48), Targeting Options (29), and a Meets Requirements score of 8.2.
- **Roku OneView (formerly Dataxu):** Recognized for OTT/CTV targeting and campaign flexibility, with a Meets Requirements score of 7.6.



| | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 787 | 86 | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (67 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### Roku OneView (formerly Dataxu)

**Not enough data**

---
## Ratings Comparison
| Rating | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (641 reviews) | 7.6 (79 reviews) | 
  | **Ease of Use** | 8.3 (646 reviews) | 7.1 (77 reviews) | 
  | **Ease of Setup** | 8.3 (429 reviews) | 7.0 (46 reviews) | 
  | **Ease of Admin** | 8.2 (350 reviews) | 7.3 (45 reviews) | 
  | **Quality of Support** | 8.0 (609 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (349 reviews) | 8.1 (50 reviews) | 
  | **Product Direction (% positive)** | 7.2 (625 reviews) | 7.4 (80 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 534 |
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |

#### Channel Functionality

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Display Functionality** | 8.3 (420 reviews) | 8.0 (67 reviews) | 

#### Platform Interoperability

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (414 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |

#### Data Integration

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.8 (8 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 9.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 7.4 (7 reviews) | 
| **Offline Data Integration** | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Import/Export** | Not enough data | 9.4 (6 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Ad Network Integration** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 7.2 (10 reviews) | 
| **Recommendations** | Not enough data | 7.7 (10 reviews) | 
| **Standard Dashboards** | Not enough data | 7.2 (10 reviews) | 
| **Custom Reports** | Not enough data | 9.0 (10 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.1 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (10 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (10 reviews) | 
| **Enterprise Scalability** | Not enough data | 7.9 (8 reviews) | 
| **Internationalization** | Not enough data | 7.9 (8 reviews) | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Contact Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Channel Marketing** | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Third-Party Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Reporting

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | 

#### Additional Functionality

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Affiliate Management** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 529 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | 7.7 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Mobile

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | 7.1 (42 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (414 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 526 |
| **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 |

#### Platform Interoperability

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | 8.0 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (414 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.6/10 | 528 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (414 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.9/10 | 526 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Demand Side Platforms

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (451 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.6 (434 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (442 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.0 (376 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (372 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.5 (383 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.5 (335 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 7.8 (424 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (463 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.0 (376 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.7 (342 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | 7.9 (39 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.3 (5 reviews) | 6.8 (39 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | 8.0 (34 reviews) ✓ Verified | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (344 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (373 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.1 (414 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.4 (332 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **For Advertising Agencies** | Not enough data | Not enough data | 
| **Bidding Strategies** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll (5):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Roku OneView (formerly Dataxu) (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Small-Business** | 55.8% | 32.1% | 
| **Mid-Market** | 36.2% | 40.5% | 
| **Enterprise** | 8.1% | 27.4% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.7%
- **Retail:** 5.7%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.0%
- **Financial Services:** 3.9%
- **Internet:** 3.6%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 1.9%
- **Other:** 37.9%

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1457 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (904 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (186 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)

### Alternatives to Roku OneView (formerly Dataxu)

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1457 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (186 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (904 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### Roku OneView (formerly Dataxu)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-roku-oneview-formerly-dataxu)