Compare AdRoll and Roku OneView (formerly Dataxu) 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, with users highlighting its ability to effectively launch and track ads across various platforms like Facebook and Google. This feature is particularly beneficial for businesses looking to re-engage previous prospects and improve conversion rates.
- Users say that Roku OneView (formerly Dataxu) is a strong contender in the OTT advertising space, leveraging Roku's proprietary data to enhance campaign success. Reviewers appreciate the platform's straightforward approach, making it a convenient one-stop shop for various advertising needs.
- According to verified reviews, AdRoll's user interface is praised for its ease of use, with many users finding the dashboard intuitive and the process of creating audiences quick and simple. This user-friendly design helps businesses make informed decisions based on clear performance reports.
- Reviewers mention that while Roku OneView offers solid support for OTT campaigns, it has received fewer recent reviews, which may indicate a need for improvement in user engagement or satisfaction compared to AdRoll's more active user base.
- G2 reviewers highlight that AdRoll's retargeting capabilities are particularly effective, allowing businesses to easily launch remarketing display ads tailored to custom audiences. This feature is a significant advantage for companies focused on maximizing their advertising ROI.
- Users express mixed feelings about Roku OneView's ease of setup, noting that while the platform is generally straightforward, some users have encountered challenges that could hinder a smooth onboarding experience compared to AdRoll's more seamless implementation process.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Roku OneView (formerly Dataxu)
No pricing availableFree Trial
AdRoll
Free Trial is available
Roku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.2
607
7.6
79
Ease of Use
8.3
612
7.1
77
Ease of Setup
8.2
396
7.0
46
Ease of Admin
8.1
343
7.3
45
Quality of Support
8.0
577
8.3
77
Has the product been a good partner in doing business?
8.1
342
8.1
50
Product Direction (% positive)
7.2
597
7.4
80
Features by Category
Channel Functionality
8.3
407
8.0
67
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
7.1
64
|
Verified
7.6
429
7.4
69
|
Verified
8.1
435
8.5
49
|
Verified
7.0
374
6.4
58
|
Verified
7.7
368
6.8
56
|
Verified
7.9
358
7.8
65
|
Verified
7.7
314
7.7
62
|
Verified
7.7
360
8.5
68
|
Verified
8.1
401
8.0
71
|
Verified
7.5
379
7.3
60
|
Verified
7.5
333
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
411
8.0
73
|
Verified
8.7
439
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
339
7.6
60
|
Verified
Platform
7.7
286
7.1
37
|
Verified
7.2
335
7.3
61
|
Verified
8.1
368
Feature Not Available
8.1
404
8.0
69
|
Verified
7.8
314
7.8
54
|
Verified
7.5
326
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
7.7
52
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
7.1
64
|
Verified
7.6
429
7.4
69
|
Verified
8.1
435
8.5
49
|
Verified
7.0
374
6.4
58
|
Verified
7.7
368
6.8
56
|
Verified
7.9
358
7.8
65
|
Verified
7.7
314
7.7
62
|
Verified
7.7
360
8.5
68
|
Verified
8.1
401
8.0
71
|
Verified
7.5
379
7.3
60
|
Verified
7.5
333
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
411
8.0
73
|
Verified
8.7
439
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
339
7.6
60
|
Verified
Mobile
7.8
169
7.1
42
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Platform
7.7
286
7.1
37
|
Verified
7.2
335
7.3
61
|
Verified
8.1
368
Feature Not Available
8.1
404
8.0
69
|
Verified
7.8
314
7.8
54
|
Verified
7.5
326
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
8.0
47
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
7.1
64
|
Verified
7.6
429
7.4
69
|
Verified
8.1
435
8.5
49
|
Verified
7.0
374
6.4
58
|
Verified
7.7
368
6.8
56
|
Verified
7.9
358
7.8
65
|
Verified
7.7
314
7.7
62
|
Verified
7.7
360
8.5
68
|
Verified
8.1
401
8.0
71
|
Verified
7.5
379
7.3
60
|
Verified
7.5
333
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
411
8.0
73
|
Verified
8.7
439
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
339
7.6
60
|
Verified
Platform
7.7
286
7.1
37
|
Verified
7.2
335
7.3
61
|
Verified
8.1
368
Feature Not Available
8.1
404
8.0
69
|
Verified
7.8
314
7.8
54
|
Verified
7.5
326
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0(won by 0.9)
441
7.1
64
|
Verified
7.6(won by 0.2)
429
7.4
69
|
Verified
8.1
435
8.5(won by 0.4)
49
|
Verified
7.0(won by 0.6)
374
6.4
58
|
Verified
7.7(won by 0.9)
368
6.8
56
|
Verified
7.9(won by 0.1)
358
7.8
65
|
Verified
7.7(tied score)
314
7.7(tied score)
62
|
Verified
7.7
360
8.5(won by 0.8)
68
|
Verified
8.1(won by 0.1)
401
8.0
71
|
Verified
7.5(won by 0.2)
379
7.3
60
|
Verified
7.5
333
7.7(won by 0.2)
49
|
Verified
7.7(won by 0.7)
212
7.0
38
|
Verified
7.8(won by 0.3)
210
7.5
30
|
Verified
Targeting
7.9
411
8.0(won by 0.1)
73
|
Verified
8.7(won by 0.2)
439
8.5
71
|
Verified
8.0(tied score)
372
8.0(tied score)
68
|
Verified
7.7(won by 0.1)
339
7.6
60
|
Verified
Platform
7.7(won by 0.6)
286
7.1
37
|
Verified
7.2
335
7.3(won by 0.1)
61
|
Verified
8.1(won by default)
368
Feature Not Available
8.1(won by 0.1)
404
8.0
69
|
Verified
7.8(tied score)
314
7.8(tied score)
54
|
Verified
7.5(won by 0.6)
326
6.9
55
|
Verified
7.5(won by 0.4)
321
7.1
53
|
Verified
7.8(won by 0.2)
267
7.6
35
|
Verified
7.6(won by 1.0)
333
6.6
45
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
7.1
64
|
Verified
7.6
429
7.4
69
|
Verified
8.1
435
8.5
49
|
Verified
7.0
374
6.4
58
|
Verified
7.7
368
6.8
56
|
Verified
7.9
358
7.8
65
|
Verified
7.7
314
7.7
62
|
Verified
7.7
360
8.5
68
|
Verified
8.1
401
8.0
71
|
Verified
7.5
379
7.3
60
|
Verified
7.5
333
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
411
8.0
73
|
Verified
8.7
439
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
339
7.6
60
|
Verified
Demand Side Platforms
8.3
5
7.9
39
|
Verified
8.3
5
6.8
39
|
Verified
8.3
5
8.0
34
|
Verified
Platform
7.7
286
7.1
37
|
Verified
7.2
335
7.3
61
|
Verified
8.1
368
Feature Not Available
8.1
404
8.0
69
|
Verified
7.8
314
7.8
54
|
Verified
7.5
326
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Automotive
2.4%
Computer Software
2.4%
Other
19.0%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
Roku OneView (formerly Dataxu) has no discussions with answers
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