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Compare AdRoll and Roku OneView (formerly Dataxu) 
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At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(691)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in email deliverability management with a score of 8.5, which reviewers mention significantly enhances their email marketing effectiveness compared to Roku OneView's lower score in this area.
- Reviewers mention that AdRoll's 2nd-party data integration is rated at 9.0, allowing for seamless collaboration with partners, while Roku OneView's score of 7.4 in 3rd-party data integration indicates a less robust capability in this critical area.
- G2 users highlight AdRoll's superior high-volume sending feature, scoring 8.3, which is particularly beneficial for businesses needing to reach large audiences quickly, whereas Roku OneView does not emphasize this functionality as strongly.
- Users on G2 report that AdRoll's cross-channel retargeting capabilities, rated at 8.3, provide a more comprehensive approach to audience engagement compared to Roku OneView's score of 8.0, which some users feel lacks depth.
- Reviewers mention that AdRoll's custom reporting feature, with a score of 9.0, allows for tailored insights that are crucial for data-driven decision-making, while Roku OneView's score of 7.3 suggests limitations in customization options.
- Users say that AdRoll's mobile data integration is rated at 9.3, making it a standout feature for businesses focused on mobile marketing, whereas Roku OneView's lower score in this area indicates a less effective mobile strategy.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Roku OneView (formerly Dataxu)
No pricing availableFree Trial
AdRoll
Free Trial is available
Roku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.2
578
7.6
79
Ease of Use
8.2
583
7.1
77
Ease of Setup
8.2
367
7.0
46
Ease of Admin
8.1
335
7.3
45
Quality of Support
8.0
552
8.3
77
Has the product been a good partner in doing business?
8.1
334
8.1
50
Product Direction (% positive)
7.2
568
7.4
80
Features by Category
Channel Functionality
8.2
400
8.0
67
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
7.1
64
|
Verified
7.6
426
7.4
69
|
Verified
8.1
429
8.5
49
|
Verified
7.0
373
6.4
58
|
Verified
7.7
367
6.8
56
|
Verified
7.8
356
7.8
65
|
Verified
7.7
313
7.7
62
|
Verified
7.7
359
8.5
68
|
Verified
8.1
399
8.0
71
|
Verified
7.5
375
7.3
60
|
Verified
7.5
331
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
406
8.0
73
|
Verified
8.7
427
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
338
7.6
60
|
Verified
Platform
7.7
284
7.1
37
|
Verified
7.2
332
7.3
61
|
Verified
8.0
368
Feature Not Available
8.0
402
8.0
69
|
Verified
7.8
313
7.8
54
|
Verified
7.4
324
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
7.7
52
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
7.1
64
|
Verified
7.6
426
7.4
69
|
Verified
8.1
429
8.5
49
|
Verified
7.0
373
6.4
58
|
Verified
7.7
367
6.8
56
|
Verified
7.8
356
7.8
65
|
Verified
7.7
313
7.7
62
|
Verified
7.7
359
8.5
68
|
Verified
8.1
399
8.0
71
|
Verified
7.5
375
7.3
60
|
Verified
7.5
331
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
406
8.0
73
|
Verified
8.7
427
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
338
7.6
60
|
Verified
Mobile
7.8
169
7.1
42
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Platform
7.7
284
7.1
37
|
Verified
7.2
332
7.3
61
|
Verified
8.0
368
Feature Not Available
8.0
402
8.0
69
|
Verified
7.8
313
7.8
54
|
Verified
7.4
324
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
8.0
47
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
7.1
64
|
Verified
7.6
426
7.4
69
|
Verified
8.1
429
8.5
49
|
Verified
7.0
373
6.4
58
|
Verified
7.7
367
6.8
56
|
Verified
7.8
356
7.8
65
|
Verified
7.7
313
7.7
62
|
Verified
7.7
359
8.5
68
|
Verified
8.1
399
8.0
71
|
Verified
7.5
375
7.3
60
|
Verified
7.5
331
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
406
8.0
73
|
Verified
8.7
427
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
338
7.6
60
|
Verified
Platform
7.7
284
7.1
37
|
Verified
7.2
332
7.3
61
|
Verified
8.0
368
Feature Not Available
8.0
402
8.0
69
|
Verified
7.8
313
7.8
54
|
Verified
7.4
324
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
220
Not enough data
Campaign Management
8.0(won by 0.9)
436
7.1
64
|
Verified
7.6(won by 0.2)
426
7.4
69
|
Verified
8.1
429
8.5(won by 0.4)
49
|
Verified
7.0(won by 0.6)
373
6.4
58
|
Verified
7.7(won by 0.9)
367
6.8
56
|
Verified
7.8(tied score)
356
7.8(tied score)
65
|
Verified
7.7(tied score)
313
7.7(tied score)
62
|
Verified
7.7
359
8.5(won by 0.8)
68
|
Verified
8.1(won by 0.1)
399
8.0
71
|
Verified
7.5(won by 0.2)
375
7.3
60
|
Verified
7.5
331
7.7(won by 0.2)
49
|
Verified
7.7(won by 0.7)
212
7.0
38
|
Verified
7.8(won by 0.3)
210
7.5
30
|
Verified
Targeting
7.9
406
8.0(won by 0.1)
73
|
Verified
8.7(won by 0.2)
427
8.5
71
|
Verified
8.0(tied score)
372
8.0(tied score)
68
|
Verified
7.7(won by 0.1)
338
7.6
60
|
Verified
Platform
7.7(won by 0.6)
284
7.1
37
|
Verified
7.2
332
7.3(won by 0.1)
61
|
Verified
8.0(won by default)
368
Feature Not Available
8.0(tied score)
402
8.0(tied score)
69
|
Verified
7.8(tied score)
313
7.8(tied score)
54
|
Verified
7.4(won by 0.5)
324
6.9
55
|
Verified
7.5(won by 0.4)
321
7.1
53
|
Verified
7.8(won by 0.2)
267
7.6
35
|
Verified
7.6(won by 1.0)
333
6.6
45
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
7.1
64
|
Verified
7.6
426
7.4
69
|
Verified
8.1
429
8.5
49
|
Verified
7.0
373
6.4
58
|
Verified
7.7
367
6.8
56
|
Verified
7.8
356
7.8
65
|
Verified
7.7
313
7.7
62
|
Verified
7.7
359
8.5
68
|
Verified
8.1
399
8.0
71
|
Verified
7.5
375
7.3
60
|
Verified
7.5
331
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
406
8.0
73
|
Verified
8.7
427
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
338
7.6
60
|
Verified
Demand Side Platforms
8.3
5
7.9
39
|
Verified
8.3
5
6.8
39
|
Verified
8.3
5
8.0
34
|
Verified
Platform
7.7
284
7.1
37
|
Verified
7.2
332
7.3
61
|
Verified
8.0
368
Feature Not Available
8.0
402
8.0
69
|
Verified
7.8
313
7.8
54
|
Verified
7.4
324
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.8%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.1%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Roku OneView (formerly Dataxu) has no discussions with answers
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