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Compare AdRoll and Roku OneView (formerly Dataxu) 
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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, reflected in its higher overall ratings and a significant number of recent reviews. Users appreciate the platform's dynamic ad creation tools, noting that the inbuilt ad maker simplifies the process of designing ads tailored to their needs.
- Users say that Roku OneView (formerly Dataxu) shines in the OTT advertising space, leveraging Roku's proprietary data to enhance campaign effectiveness. Reviewers highlight the platform's ability to serve as a one-stop shop for various advertising needs, including OTT, display, and contextual targeting.
- According to verified reviews, AdRoll's ease of use is a standout feature, with many users finding the platform intuitive and straightforward. This is further supported by feedback praising its retargeting capabilities, which users describe as "top tier" and easy to navigate.
- Reviewers mention that while Roku OneView offers robust features for OTT campaigns, some users feel it lacks the same level of support and user-friendliness as AdRoll. This sentiment is echoed in the feedback regarding the platform's setup process, which some users found less intuitive compared to AdRoll's onboarding experience.
- G2 reviewers highlight that AdRoll's customer support is highly rated, with users stating that "AdRoll Customer Care tops all companies that provide support." This level of support contributes to a more positive user experience, especially for small businesses that may require additional assistance.
- Users say that while Roku OneView is effective for mid-market advertisers, it may not cater as well to the needs of small businesses compared to AdRoll, which has a larger proportion of reviews from this segment. This difference suggests that AdRoll may be more accessible and better suited for smaller teams looking for comprehensive advertising solutions.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Roku OneView (formerly Dataxu)
No pricing availableFree Trial
AdRoll
Free Trial is available
Roku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.2
580
7.6
79
Ease of Use
8.3
585
7.1
77
Ease of Setup
8.2
369
7.0
46
Ease of Admin
8.1
336
7.3
45
Quality of Support
8.0
554
8.3
77
Has the product been a good partner in doing business?
8.1
335
8.1
50
Product Direction (% positive)
7.2
570
7.4
80
Features by Category
Channel Functionality
8.2
400
8.0
67
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
7.1
64
|
Verified
7.6
426
7.4
69
|
Verified
8.1
429
8.5
49
|
Verified
7.0
373
6.4
58
|
Verified
7.7
367
6.8
56
|
Verified
7.8
356
7.8
65
|
Verified
7.7
313
7.7
62
|
Verified
7.7
359
8.5
68
|
Verified
8.1
399
8.0
71
|
Verified
7.5
375
7.3
60
|
Verified
7.5
331
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
406
8.0
73
|
Verified
8.7
427
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
338
7.6
60
|
Verified
Platform
7.7
284
7.1
37
|
Verified
7.2
332
7.3
61
|
Verified
8.0
368
Feature Not Available
8.1
404
8.0
69
|
Verified
7.8
313
7.8
54
|
Verified
7.4
324
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
7.7
52
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
7.1
64
|
Verified
7.6
426
7.4
69
|
Verified
8.1
429
8.5
49
|
Verified
7.0
373
6.4
58
|
Verified
7.7
367
6.8
56
|
Verified
7.8
356
7.8
65
|
Verified
7.7
313
7.7
62
|
Verified
7.7
359
8.5
68
|
Verified
8.1
399
8.0
71
|
Verified
7.5
375
7.3
60
|
Verified
7.5
331
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
406
8.0
73
|
Verified
8.7
427
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
338
7.6
60
|
Verified
Mobile
7.8
169
7.1
42
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Platform
7.7
284
7.1
37
|
Verified
7.2
332
7.3
61
|
Verified
8.0
368
Feature Not Available
8.1
404
8.0
69
|
Verified
7.8
313
7.8
54
|
Verified
7.4
324
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
8.0
47
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
7.1
64
|
Verified
7.6
426
7.4
69
|
Verified
8.1
429
8.5
49
|
Verified
7.0
373
6.4
58
|
Verified
7.7
367
6.8
56
|
Verified
7.8
356
7.8
65
|
Verified
7.7
313
7.7
62
|
Verified
7.7
359
8.5
68
|
Verified
8.1
399
8.0
71
|
Verified
7.5
375
7.3
60
|
Verified
7.5
331
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
406
8.0
73
|
Verified
8.7
427
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
338
7.6
60
|
Verified
Platform
7.7
284
7.1
37
|
Verified
7.2
332
7.3
61
|
Verified
8.0
368
Feature Not Available
8.1
404
8.0
69
|
Verified
7.8
313
7.8
54
|
Verified
7.4
324
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0(won by 0.9)
436
7.1
64
|
Verified
7.6(won by 0.2)
426
7.4
69
|
Verified
8.1
429
8.5(won by 0.4)
49
|
Verified
7.0(won by 0.6)
373
6.4
58
|
Verified
7.7(won by 0.9)
367
6.8
56
|
Verified
7.8(tied score)
356
7.8(tied score)
65
|
Verified
7.7(tied score)
313
7.7(tied score)
62
|
Verified
7.7
359
8.5(won by 0.8)
68
|
Verified
8.1(won by 0.1)
399
8.0
71
|
Verified
7.5(won by 0.2)
375
7.3
60
|
Verified
7.5
331
7.7(won by 0.2)
49
|
Verified
7.7(won by 0.7)
212
7.0
38
|
Verified
7.8(won by 0.3)
210
7.5
30
|
Verified
Targeting
7.9
406
8.0(won by 0.1)
73
|
Verified
8.7(won by 0.2)
427
8.5
71
|
Verified
8.0(tied score)
372
8.0(tied score)
68
|
Verified
7.7(won by 0.1)
338
7.6
60
|
Verified
Platform
7.7(won by 0.6)
284
7.1
37
|
Verified
7.2
332
7.3(won by 0.1)
61
|
Verified
8.0(won by default)
368
Feature Not Available
8.1(won by 0.1)
404
8.0
69
|
Verified
7.8(tied score)
313
7.8(tied score)
54
|
Verified
7.4(won by 0.5)
324
6.9
55
|
Verified
7.5(won by 0.4)
321
7.1
53
|
Verified
7.8(won by 0.2)
267
7.6
35
|
Verified
7.6(won by 1.0)
333
6.6
45
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
7.1
64
|
Verified
7.6
426
7.4
69
|
Verified
8.1
429
8.5
49
|
Verified
7.0
373
6.4
58
|
Verified
7.7
367
6.8
56
|
Verified
7.8
356
7.8
65
|
Verified
7.7
313
7.7
62
|
Verified
7.7
359
8.5
68
|
Verified
8.1
399
8.0
71
|
Verified
7.5
375
7.3
60
|
Verified
7.5
331
7.7
49
|
Verified
7.7
212
7.0
38
|
Verified
7.8
210
7.5
30
|
Verified
Targeting
7.9
406
8.0
73
|
Verified
8.7
427
8.5
71
|
Verified
8.0
372
8.0
68
|
Verified
7.7
338
7.6
60
|
Verified
Demand Side Platforms
8.3
5
7.9
39
|
Verified
8.3
5
6.8
39
|
Verified
8.3
5
8.0
34
|
Verified
Platform
7.7
284
7.1
37
|
Verified
7.2
332
7.3
61
|
Verified
8.0
368
Feature Not Available
8.1
404
8.0
69
|
Verified
7.8
313
7.8
54
|
Verified
7.4
324
6.9
55
|
Verified
7.5
321
7.1
53
|
Verified
7.8
267
7.6
35
|
Verified
7.6
333
6.6
45
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Roku OneView (formerly Dataxu) has no discussions with answers
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