AdRoll Features

Overall product functionality for display advertising. This feature was mentioned in 400 AdRoll reviews.

Overall product functionality for video advertising. 14 reviewers of AdRoll have provided feedback on this feature.

Based on 221 AdRoll reviews. Product functionality for social advertising.

Based on 203 AdRoll reviews. Overall product functionality for mobile advertising.

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 437 AdRoll reviews.

Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 426 AdRoll reviews.

Amount and quality of inventory partner sites on which ads can be placed. 429 reviewers of AdRoll have provided feedback on this feature.

As reported in 373 AdRoll reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 367 AdRoll reviews.

As reported in 356 AdRoll reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

As reported in 313 AdRoll reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 359 AdRoll reviews.

Based on 399 AdRoll reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 375 AdRoll reviews.

As reported in 331 AdRoll reviews. Supports rich media display and video ads that involve user interaction.

As reported in 212 AdRoll reviews. Allows for ads to be placed in mobile apps.

Based on 210 AdRoll reviews. Supports rich media mobile ads that involve user interaction.

As reported in 406 AdRoll reviews. Able to target desired audiences based on demographics and behavior variables.

As reported in 428 AdRoll reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 372 AdRoll reviews.

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 338 AdRoll reviews.

Based on 169 AdRoll reviews. Able to track consumers on their mobile devices where cookies do not apply.

Based on 212 AdRoll reviews. Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction. 210 reviewers of AdRoll have provided feedback on this feature.

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost.

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Based on 284 AdRoll reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Based on 333 AdRoll reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 368 reviewers of AdRoll have provided feedback on this feature.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 404 AdRoll reviews.

Provides features to allow scaling for large organizations. This feature was mentioned in 314 AdRoll reviews.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 325 reviewers of AdRoll have provided feedback on this feature.

As reported in 321 AdRoll reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

As reported in 267 AdRoll reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Based on 333 AdRoll reviews. Alerts marketer of the performance of particular campaigns.

Test which ads convert better. This feature was mentioned in 166 AdRoll reviews.

Deliver certain ads to specific audiences. 197 reviewers of AdRoll have provided feedback on this feature.

Based on 185 AdRoll reviews. Deliver certain ads based on observed behavior.

Features to track clicks on conversions on retargeting ads. 207 reviewers of AdRoll have provided feedback on this feature.

As reported in 194 AdRoll reviews. Deliver retargeting ads based on the user's location.

Enables users to retarget ads across multiple channels, including web, mobile, and social. This feature was mentioned in 197 AdRoll reviews.

Personalize retargeting ads based on items a user has viewed. 177 reviewers of AdRoll have provided feedback on this feature.

Based on 32 AdRoll reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.

Based on 34 AdRoll reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.

Based on 34 AdRoll reviews and verified by the G2 Product R&D team. Uses machine learning to create an attribution model.

Based on 34 AdRoll reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop.

Based on 28 AdRoll reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events.

Based on 28 AdRoll reviews and verified by the G2 Product R&D team. Allows the user to create a custom attribution model.

Based on 26 AdRoll reviews and verified by the G2 Product R&D team. Provides features for B2B marketers.

Based on 31 AdRoll reviews and verified by the G2 Product R&D team. Provides features for B2C marketers.

Based on 35 AdRoll reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels.

Based on 30 AdRoll reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software.

Based on 37 AdRoll reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data.

Based on 37 AdRoll reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs.

Based on 33 AdRoll reviews and verified by the G2 Product R&D team. Allows users to build custom reports.

Based on 80 AdRoll reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 34 AdRoll reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 12 AdRoll reviews.

Based on 35 AdRoll reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software.

Able to implement ads on all types streaming platforms that are able to serve ads.

Offer analysis of campaigns and various metrics.

Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Based on 22 AdRoll reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes This feature was mentioned in 22 AdRoll reviews.

As reported in 21 AdRoll reviews. Works across multiple software systems or databases

As reported in 22 AdRoll reviews. Improves performance based on feedback and experience

As reported in 22 AdRoll reviews. Anticipates needs and offers suggestions without prompting

As reported in 22 AdRoll reviews. Makes informed choices based on available data and objectives

As reported in 10 AdRoll reviews. Capability to perform complex tasks without constant human input

As reported in 10 AdRoll reviews. Ability to break down and plan multi-step processes

As reported in 10 AdRoll reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 10 AdRoll reviews.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 10 AdRoll reviews.

Makes informed choices based on available data and objectives This feature was mentioned in 10 AdRoll reviews.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 26 AdRoll reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes This feature was mentioned in 26 AdRoll reviews.

As reported in 25 AdRoll reviews. Works across multiple software systems or databases

As reported in 26 AdRoll reviews. Improves performance based on feedback and experience

As reported in 26 AdRoll reviews. Anticipates needs and offers suggestions without prompting

Based on 26 AdRoll reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input 11 reviewers of AdRoll have provided feedback on this feature.

Based on 10 AdRoll reviews. Ability to break down and plan multi-step processes

Works across multiple software systems or databases 10 reviewers of AdRoll have provided feedback on this feature.

Improves performance based on feedback and experience This feature was mentioned in 10 AdRoll reviews.

Based on 10 AdRoll reviews. Anticipates needs and offers suggestions without prompting

Based on 10 AdRoll reviews. Makes informed choices based on available data and objectives