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Compare AdRoll and Adobe Advertising Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (35.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(734)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAdobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user experience, particularly with its intuitive dashboard that makes it easy to create audiences and track ad performance. Users appreciate how quickly they can launch remarketing display ads, which significantly enhances their conversion rates.
- Users say that Adobe Advertising Cloud offers robust integration capabilities, allowing for seamless collaboration across various applications. This feature is particularly beneficial for teams looking to manage multi-channel advertising efforts efficiently.
- Reviewers mention that AdRoll's ease of setup is a standout feature, with many users highlighting the straightforward onboarding process that helps them get started quickly. This contrasts with Adobe Advertising Cloud, where some users have noted challenges in the initial setup phase.
- According to verified reviews, AdRoll receives higher marks for its customer support, with users praising the responsiveness and helpfulness of the support team. In comparison, Adobe Advertising Cloud's support is viewed as adequate but not as highly rated.
- G2 reviewers highlight that Adobe Advertising Cloud shines in its analytics and targeting capabilities, which allow for data-driven advertising campaigns. Users appreciate the platform's ability to deliver relevant content to the right audience at the right time, enhancing overall campaign effectiveness.
- Users report that while AdRoll is particularly favored by small businesses for its affordability and flexibility, Adobe Advertising Cloud is more suited for mid-market companies looking for comprehensive advertising solutions, indicating a difference in target market focus.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Adobe Advertising Cloud
No pricing availableFree Trial
AdRoll
Free Trial is available
Adobe Advertising Cloud
No trial information availableRatings
Meets Requirements
8.2
612
7.6
88
Ease of Use
8.3
617
6.8
86
Ease of Setup
8.3
401
6.2
46
Ease of Admin
8.2
345
7.2
48
Quality of Support
8.0
582
7.5
83
Has the product been a good partner in doing business?
8.1
344
7.7
49
Product Direction (% positive)
7.3
602
7.2
88
Features by Category
Channel Functionality
8.3
408
7.8
34
Platform Interoperability
7.6
81
8.3
6
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
445
8.1
53
|
Verified
7.6
433
8.2
51
|
Verified
8.1
437
7.6
48
|
Verified
7.0
375
7.8
46
|
Verified
7.7
369
8.0
47
|
Verified
7.9
359
7.7
27
7.7
315
7.7
38
|
Verified
7.7
361
8.1
27
8.1
402
8.0
48
|
Verified
7.5
381
8.0
48
|
Verified
7.5
334
7.5
40
|
Verified
7.7
213
9.0
10
|
Verified
7.8
211
8.8
10
|
Verified
Targeting
7.9
414
8.2
50
|
Verified
8.7
443
7.8
47
|
Verified
8.0
373
7.9
44
|
Verified
7.7
340
7.7
32
Platform
7.7
287
7.8
37
|
Verified
7.2
336
8.2
49
|
Verified
8.1
369
8.0
51
|
Verified
8.1
405
7.5
52
|
Verified
7.8
315
7.9
46
|
Verified
7.5
327
8.2
51
|
Verified
7.5
322
8.0
42
|
Verified
7.8
268
7.9
38
|
Verified
7.6
334
8.0
45
|
Verified
Campaign Management & Optimization
Not enough data
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Analytics & Administration
Not enough data
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Platform
Not enough data
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Authoring Tools
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.9
8
Not enough data
8.5
8
Publishing Tools
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Retargeting
8.2
167
Not enough data
8.3
202
Not enough data
8.1
189
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
203
Not enough data
8.2
179
Not enough data
Agentic AI - Retargeting
7.7
27
Not enough data
7.3
27
Not enough data
7.7
26
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
7.7
28
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
445
8.1
53
|
Verified
7.6
433
8.2
51
|
Verified
8.1
437
7.6
48
|
Verified
7.0
375
7.8
46
|
Verified
7.7
369
8.0
47
|
Verified
7.9
359
7.7
27
7.7
315
7.7
38
|
Verified
7.7
361
8.1
27
8.1
402
8.0
48
|
Verified
7.5
381
8.0
48
|
Verified
7.5
334
7.5
40
|
Verified
7.7
213
9.0
10
|
Verified
7.8
211
8.8
10
|
Verified
Targeting
7.9
414
8.2
50
|
Verified
8.7
443
7.8
47
|
Verified
8.0
373
7.9
44
|
Verified
7.7
340
7.7
32
Mobile
7.8
169
Not enough data
7.7
213
9.0
10
|
Verified
7.8
211
8.8
10
|
Verified
Platform
7.7
287
7.8
37
|
Verified
7.2
336
8.2
49
|
Verified
8.1
369
8.0
51
|
Verified
8.1
405
7.5
52
|
Verified
7.8
315
7.9
46
|
Verified
7.5
327
8.2
51
|
Verified
7.5
322
8.0
42
|
Verified
7.8
268
7.9
38
|
Verified
7.6
334
8.0
45
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
445
8.1
53
|
Verified
7.6
433
8.2
51
|
Verified
8.1
437
7.6
48
|
Verified
7.0
375
7.8
46
|
Verified
7.7
369
8.0
47
|
Verified
7.9
359
7.7
27
7.7
315
7.7
38
|
Verified
7.7
361
8.1
27
8.1
402
8.0
48
|
Verified
7.5
381
8.0
48
|
Verified
7.5
334
7.5
40
|
Verified
7.7
213
9.0
10
|
Verified
7.8
211
8.8
10
|
Verified
Targeting
7.9
414
8.2
50
|
Verified
8.7
443
7.8
47
|
Verified
8.0
373
7.9
44
|
Verified
7.7
340
7.7
32
Platform
7.7
287
7.8
37
|
Verified
7.2
336
8.2
49
|
Verified
8.1
369
8.0
51
|
Verified
8.1
405
7.5
52
|
Verified
7.8
315
7.9
46
|
Verified
7.5
327
8.2
51
|
Verified
7.5
322
8.0
42
|
Verified
7.8
268
7.9
38
|
Verified
7.6
334
8.0
45
|
Verified
Platform Interoperability
8.0(won by 0.3)
35
7.7
5
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.1(won by default)
224
Feature Not Available
Campaign Management
8.0
445
8.1(won by 0.1)
53
|
Verified
7.6
433
8.2(won by 0.6)
51
|
Verified
8.1(won by 0.5)
437
7.6
48
|
Verified
7.0
375
7.8(won by 0.8)
46
|
Verified
7.7
369
8.0(won by 0.3)
47
|
Verified
7.9(won by 0.2)
359
7.7
27
7.7(tied score)
315
7.7(tied score)
38
|
Verified
7.7
361
8.1(won by 0.4)
27
8.1(won by 0.1)
402
8.0
48
|
Verified
7.5
381
8.0(won by 0.5)
48
|
Verified
7.5(tied score)
334
7.5(tied score)
40
|
Verified
7.7
213
9.0(won by 1.3)
10
|
Verified
7.8
211
8.8(won by 1.0)
10
|
Verified
Targeting
7.9
414
8.2(won by 0.3)
50
|
Verified
8.7(won by 0.9)
443
7.8
47
|
Verified
8.0(won by 0.1)
373
7.9
44
|
Verified
7.7(tied score)
340
7.7(tied score)
32
Platform
7.7
287
7.8(won by 0.1)
37
|
Verified
7.2
336
8.2(won by 1.0)
49
|
Verified
8.1(won by 0.1)
369
8.0
51
|
Verified
8.1(won by 0.6)
405
7.5
52
|
Verified
7.8
315
7.9(won by 0.1)
46
|
Verified
7.5
327
8.2(won by 0.7)
51
|
Verified
7.5
322
8.0(won by 0.5)
42
|
Verified
7.8
268
7.9(won by 0.1)
38
|
Verified
7.6
334
8.0(won by 0.4)
45
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
445
8.1
53
|
Verified
7.6
433
8.2
51
|
Verified
8.1
437
7.6
48
|
Verified
7.0
375
7.8
46
|
Verified
7.7
369
8.0
47
|
Verified
7.9
359
7.7
27
7.7
315
7.7
38
|
Verified
7.7
361
8.1
27
8.1
402
8.0
48
|
Verified
7.5
381
8.0
48
|
Verified
7.5
334
7.5
40
|
Verified
7.7
213
9.0
10
|
Verified
7.8
211
8.8
10
|
Verified
Targeting
7.9
414
8.2
50
|
Verified
8.7
443
7.8
47
|
Verified
8.0
373
7.9
44
|
Verified
7.7
340
7.7
32
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
287
7.8
37
|
Verified
7.2
336
8.2
49
|
Verified
8.1
369
8.0
51
|
Verified
8.1
405
7.5
52
|
Verified
7.8
315
7.9
46
|
Verified
7.5
327
8.2
51
|
Verified
7.5
322
8.0
42
|
Verified
7.8
268
7.9
38
|
Verified
7.6
334
8.0
45
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Adobe Advertising Cloud are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Video Advertising, and Mobile Advertising
Adobe Advertising Cloud is categorized as Creative Management Platforms and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
52.6%
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Adobe Advertising Cloud has no discussions with answers
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