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Compare AdRoll and Adobe Advertising Cloud 
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Mid-Market (35.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAdobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user experience, with many praising its intuitive interface and ease of use. Users highlight the platform's dynamic ad creation tools and the convenience of the inbuilt ad maker, making it accessible even for those with limited technical skills.
- According to verified reviews, Adobe Advertising Cloud offers robust integration capabilities, which users appreciate for its collaborative features. Reviewers mention that the platform's ability to sync files across applications enhances their workflow, making it a strong choice for teams that prioritize collaboration.
- Users say that AdRoll's customer support is top-notch, with many noting that the company provides exceptional assistance. One user specifically mentioned that AdRoll's customer care is among the best they have encountered, which can be a significant advantage for businesses needing reliable support.
- Reviewers mention that Adobe Advertising Cloud shines in its comprehensive advertising solutions, particularly in multi-channel ad management and optimization. Users appreciate its analytics and targeting capabilities, which contribute to effective, data-driven campaigns, making it suitable for mid-market businesses.
- G2 reviewers report that AdRoll has a significant edge in retargeting capabilities, with users describing them as "top tier." The platform's ease of use in managing retargeting campaigns is frequently highlighted, making it a preferred choice for businesses focused on maximizing their advertising reach.
- According to verified reviews, while Adobe Advertising Cloud has strong features, some users find it less user-friendly compared to AdRoll. The platform's setup process can be more complex, which may pose challenges for smaller businesses or those new to digital advertising.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Adobe Advertising Cloud
No pricing availableFree Trial
AdRoll
Free Trial is available
Adobe Advertising Cloud
No trial information availableRatings
Meets Requirements
8.2
584
7.6
88
Ease of Use
8.3
589
6.8
86
Ease of Setup
8.2
373
6.2
46
Ease of Admin
8.1
336
7.2
48
Quality of Support
8.0
558
7.5
83
Has the product been a good partner in doing business?
8.1
335
7.7
49
Product Direction (% positive)
7.2
574
7.2
88
Features by Category
Channel Functionality
8.2
400
7.8
34
Platform Interoperability
7.5
80
8.3
6
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
438
8.1
53
|
Verified
7.6
427
8.2
51
|
Verified
8.1
430
7.6
48
|
Verified
7.0
373
7.8
46
|
Verified
7.7
367
8.0
47
|
Verified
7.8
356
7.7
27
7.7
313
7.7
38
|
Verified
7.7
359
8.1
27
8.1
399
8.0
48
|
Verified
7.5
376
8.0
48
|
Verified
7.5
331
7.5
40
|
Verified
7.7
212
9.0
10
|
Verified
7.8
210
8.8
10
|
Verified
Targeting
7.9
406
8.2
50
|
Verified
8.7
430
7.8
47
|
Verified
8.0
372
7.9
44
|
Verified
7.7
338
7.7
32
Platform
7.7
284
7.8
37
|
Verified
7.2
333
8.2
49
|
Verified
8.0
368
8.0
51
|
Verified
8.1
404
7.5
52
|
Verified
7.8
314
7.9
46
|
Verified
7.4
325
8.2
51
|
Verified
7.5
321
8.0
42
|
Verified
7.8
267
7.9
38
|
Verified
7.6
333
8.0
45
|
Verified
Campaign Management & Optimization
Not enough data
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Analytics & Administration
Not enough data
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Platform
Not enough data
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Authoring Tools
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.9
8
Not enough data
8.5
8
Publishing Tools
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
438
8.1
53
|
Verified
7.6
427
8.2
51
|
Verified
8.1
430
7.6
48
|
Verified
7.0
373
7.8
46
|
Verified
7.7
367
8.0
47
|
Verified
7.8
356
7.7
27
7.7
313
7.7
38
|
Verified
7.7
359
8.1
27
8.1
399
8.0
48
|
Verified
7.5
376
8.0
48
|
Verified
7.5
331
7.5
40
|
Verified
7.7
212
9.0
10
|
Verified
7.8
210
8.8
10
|
Verified
Targeting
7.9
406
8.2
50
|
Verified
8.7
430
7.8
47
|
Verified
8.0
372
7.9
44
|
Verified
7.7
338
7.7
32
Mobile
7.8
169
Not enough data
7.7
212
9.0
10
|
Verified
7.8
210
8.8
10
|
Verified
Platform
7.7
284
7.8
37
|
Verified
7.2
333
8.2
49
|
Verified
8.0
368
8.0
51
|
Verified
8.1
404
7.5
52
|
Verified
7.8
314
7.9
46
|
Verified
7.4
325
8.2
51
|
Verified
7.5
321
8.0
42
|
Verified
7.8
267
7.9
38
|
Verified
7.6
333
8.0
45
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
438
8.1
53
|
Verified
7.6
427
8.2
51
|
Verified
8.1
430
7.6
48
|
Verified
7.0
373
7.8
46
|
Verified
7.7
367
8.0
47
|
Verified
7.8
356
7.7
27
7.7
313
7.7
38
|
Verified
7.7
359
8.1
27
8.1
399
8.0
48
|
Verified
7.5
376
8.0
48
|
Verified
7.5
331
7.5
40
|
Verified
7.7
212
9.0
10
|
Verified
7.8
210
8.8
10
|
Verified
Targeting
7.9
406
8.2
50
|
Verified
8.7
430
7.8
47
|
Verified
8.0
372
7.9
44
|
Verified
7.7
338
7.7
32
Platform
7.7
284
7.8
37
|
Verified
7.2
333
8.2
49
|
Verified
8.0
368
8.0
51
|
Verified
8.1
404
7.5
52
|
Verified
7.8
314
7.9
46
|
Verified
7.4
325
8.2
51
|
Verified
7.5
321
8.0
42
|
Verified
7.8
267
7.9
38
|
Verified
7.6
333
8.0
45
|
Verified
Platform Interoperability
8.0(won by 0.3)
35
7.7
5
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Feature Not Available
Campaign Management
8.0
438
8.1(won by 0.1)
53
|
Verified
7.6
427
8.2(won by 0.6)
51
|
Verified
8.1(won by 0.5)
430
7.6
48
|
Verified
7.0
373
7.8(won by 0.8)
46
|
Verified
7.7
367
8.0(won by 0.3)
47
|
Verified
7.8(won by 0.1)
356
7.7
27
7.7(tied score)
313
7.7(tied score)
38
|
Verified
7.7
359
8.1(won by 0.4)
27
8.1(won by 0.1)
399
8.0
48
|
Verified
7.5
376
8.0(won by 0.5)
48
|
Verified
7.5(tied score)
331
7.5(tied score)
40
|
Verified
7.7
212
9.0(won by 1.3)
10
|
Verified
7.8
210
8.8(won by 1.0)
10
|
Verified
Targeting
7.9
406
8.2(won by 0.3)
50
|
Verified
8.7(won by 0.9)
430
7.8
47
|
Verified
8.0(won by 0.1)
372
7.9
44
|
Verified
7.7(tied score)
338
7.7(tied score)
32
Platform
7.7
284
7.8(won by 0.1)
37
|
Verified
7.2
333
8.2(won by 1.0)
49
|
Verified
8.0(tied score)
368
8.0(tied score)
51
|
Verified
8.1(won by 0.6)
404
7.5
52
|
Verified
7.8
314
7.9(won by 0.1)
46
|
Verified
7.4
325
8.2(won by 0.8)
51
|
Verified
7.5
321
8.0(won by 0.5)
42
|
Verified
7.8
267
7.9(won by 0.1)
38
|
Verified
7.6
333
8.0(won by 0.4)
45
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
438
8.1
53
|
Verified
7.6
427
8.2
51
|
Verified
8.1
430
7.6
48
|
Verified
7.0
373
7.8
46
|
Verified
7.7
367
8.0
47
|
Verified
7.8
356
7.7
27
7.7
313
7.7
38
|
Verified
7.7
359
8.1
27
8.1
399
8.0
48
|
Verified
7.5
376
8.0
48
|
Verified
7.5
331
7.5
40
|
Verified
7.7
212
9.0
10
|
Verified
7.8
210
8.8
10
|
Verified
Targeting
7.9
406
8.2
50
|
Verified
8.7
430
7.8
47
|
Verified
8.0
372
7.9
44
|
Verified
7.7
338
7.7
32
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.8
37
|
Verified
7.2
333
8.2
49
|
Verified
8.0
368
8.0
51
|
Verified
8.1
404
7.5
52
|
Verified
7.8
314
7.9
46
|
Verified
7.4
325
8.2
51
|
Verified
7.5
321
8.0
42
|
Verified
7.8
267
7.9
38
|
Verified
7.6
333
8.0
45
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Adobe Advertising Cloud are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Video Advertising, and Mobile Advertising
Adobe Advertising Cloud is categorized as Creative Management Platforms and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Adobe Advertising Cloud has no discussions with answers
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