# HubSpot Marketing Hub vs Thryv Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Marketing Hub excels in user-friendliness, with many users appreciating its intuitive interface and the AI assistant that simplifies complex tasks. One user noted, "I love how I no longer need to be an expert to use HubSpot Marketing Hub," highlighting its accessibility for all skill levels.
- **Users say** that Thryv is particularly strong in client management, with features that streamline scheduling and communication. A reviewer mentioned, "I use Thryv for business management and communication with clients," indicating its effectiveness in organizing client interactions.
- **Reviewers mention** that HubSpot Marketing Hub offers superior support, with many praising the knowledgeable chat support and easy initial setup. One user stated, "I really like that the support is pretty amazing," which reflects the high satisfaction with customer service.
- **According to verified reviews** , Thryv provides a clear and concise training process, making it easier for new users to get started. A user appreciated the "clear and concise" training, which can be a significant advantage for businesses looking to onboard quickly.
- **G2 reviewers highlight** HubSpot Marketing Hub's robust features for email marketing, with users noting the ease of building and personalizing emails. One user remarked on the AI's ability to "build flows or assets for me," showcasing the platform's advanced capabilities.
- **Users report** that while Thryv is well-organized and effective for business management, it may not match the comprehensive marketing features of HubSpot. A reviewer noted, "It's laid out clean and clear about what they do," but the focus is more on operational tasks rather than extensive marketing functionalities.



| | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 14,853 | 2,011 | 
| **Largest Market Segment** | Small-Business (51.5% of reviews) | Small-Business (90.3% of reviews) | 
| **Entry Level Price** | $0.00 | Starting at $255.00 Per Month | 

---
## Top Pros & Cons

### HubSpot Marketing Hub

Pros:
- Ease of Use (1981 reviews)
- Email Marketing (908 reviews)

Cons:
- Learning Curve (656 reviews)
- Missing Features (609 reviews)

### Thryv

Pros:
- Ease of Use (102 reviews)
- Automation (95 reviews)

Cons:
- Missing Features (60 reviews)
- Learning Curve (50 reviews)

---
## Ratings Comparison
| Rating | HubSpot Marketing Hub | Thryv | 
|---|---|---|
  | **Meets Requirements** | 8.5 (9981 reviews) | 8.4 (1564 reviews) | 
  | **Ease of Use** | 8.6 (11670 reviews) | 7.5 (1587 reviews) | 
  | **Ease of Setup** | 8.1 (7363 reviews) | 7.2 (940 reviews) | 
  | **Ease of Admin** | 8.5 (5033 reviews) | 7.9 (909 reviews) | 
  | **Quality of Support** | 8.7 (9435 reviews) | 8.5 (1545 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (4951 reviews) | 8.5 (904 reviews) | 
  | **Product Direction (% positive)** | 8.8 (9578 reviews) | 7.9 (1526 reviews) | 

---
## Pricing

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

### Thryv

#### Entry-Level Pricing

Plan: Thryv Marketing Center

Price: Starting at $255.00 Per Month

Description: For local marketing and ads.

Key Features:
- Social Media Management
- Enhanced Local Listings
- Online Review Management

[Browse all 2 editions](https://www.g2.com/products/thryv/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | 7.9/10 | 585 |

#### Sales Force Automation

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.5 (457 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 7.9 (406 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.1 (432 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.2 (257 reviews) | 
| **Desktop Integration** | Not enough data | 8.1 (390 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.8 (334 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.6 (316 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 7.7 (341 reviews) | 

#### Marketing Automation

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (462 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.7 (449 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.4 (442 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.7 (356 reviews) ✓ Verified | 

#### Customer Support

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Case Management** | Not enough data | 7.7 (350 reviews) | 
| **Customer Support Portal** | Not enough data | 8.0 (385 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.0 (395 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 7.5 (340 reviews) | 
| **Support Analytics** | Not enough data | 7.8 (342 reviews) | 

#### Reporting & Analytics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Reporting** | Not enough data | 7.9 (412 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (457 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 7.2 (323 reviews) | 

#### Mobile & Social

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.8 (180 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 8.1 (199 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.6 (339 reviews) ✓ Verified | 

#### Platform

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Customization** | Not enough data | 8.1 (316 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.3 (301 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (329 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.5 (228 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 7.6 (244 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 7.7 (274 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.4 (339 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.5 (265 reviews) | 

#### Integration

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.9 (313 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.0 (302 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (274 reviews) ✓ Verified | 

#### Generative AI

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (110 reviews) | 

#### Agentic AI - CRM

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 8.0/10 | 7013 |
| **Thryv** | 7.8/10 | 682 |

#### Email Marketing

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (5667 reviews) ✓ Verified | 8.4 (575 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (5500 reviews) ✓ Verified | 8.5 (562 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.6 (5426 reviews) ✓ Verified | 8.2 (548 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (5172 reviews) ✓ Verified | 8.6 (549 reviews) ✓ Verified | 

#### Online Marketing

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Landing Pages and Forms** | 8.5 (5324 reviews) ✓ Verified | 7.9 (516 reviews) ✓ Verified | 
| **Dynamic Content** | 8.2 (4589 reviews) ✓ Verified | 7.9 (463 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (4309 reviews) ✓ Verified | 7.2 (365 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (4821 reviews) ✓ Verified | 7.6 (481 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.1 (4471 reviews) ✓ Verified | 7.6 (379 reviews) | 

#### Lead Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (5089 reviews) ✓ Verified | 8.3 (492 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (4759 reviews) ✓ Verified | 8.1 (471 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (4899 reviews) ✓ Verified | 8.4 (479 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.0 (4375 reviews) ✓ Verified | 7.9 (403 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (4846 reviews) ✓ Verified | 8.4 (479 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.2 (4556 reviews) ✓ Verified | 7.7 (411 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (4512 reviews) ✓ Verified | 8.3 (477 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.4 (4589 reviews) ✓ Verified | 8.3 (480 reviews) ✓ Verified | 

#### Campaign Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Program Management** | 8.2 (4138 reviews) ✓ Verified | 8.2 (456 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (3696 reviews) ✓ Verified | 8.1 (409 reviews) | 
| **Calendaring** | 7.9 (3641 reviews) ✓ Verified | 7.9 (374 reviews) ✓ Verified | 
| **Budgeting** | 7.2 (2779 reviews) ✓ Verified | 7.2 (324 reviews) | 

#### Social

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Social Listening** | 7.7 (3736 reviews) ✓ Verified | 7.1 (309 reviews) ✓ Verified | 
| **Social Sharing** | 8.1 (4140 reviews) ✓ Verified | 7.6 (346 reviews) ✓ Verified | 
| **Social Campaigns** | 8.1 (4142 reviews) ✓ Verified | 7.6 (339 reviews) ✓ Verified | 
| **Social Media Engagement** | 8.0 (3989 reviews) ✓ Verified | 7.4 (332 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.7 (3213 reviews) ✓ Verified | 7.3 (319 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Basic Reporting** | 8.3 (5289 reviews) ✓ Verified | 8.0 (518 reviews) ✓ Verified | 
| **Web Analytics** | 8.0 (4835 reviews) ✓ Verified | 7.5 (405 reviews) ✓ Verified | 
| **ROI Analytics** | 7.6 (3992 reviews) ✓ Verified | 7.3 (372 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.6 (3674 reviews) ✓ Verified | 7.5 (363 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.7 (4078 reviews) ✓ Verified | 6.9 (330 reviews) | 

#### Platform

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Customization ** | 7.9 (3572 reviews) ✓ Verified | 7.9 (386 reviews) ✓ Verified | 
| **Workflow Capability** | 8.5 (3648 reviews) ✓ Verified | 8.0 (351 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (3509 reviews) ✓ Verified | 8.2 (378 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (2476 reviews) ✓ Verified | 7.3 (262 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.4 (2371 reviews) ✓ Verified | 7.5 (266 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (3369 reviews) ✓ Verified | 8.2 (375 reviews) ✓ Verified | 
| **Output Document Generation** | 7.9 (2546 reviews) ✓ Verified | 7.4 (295 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (305 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (290 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (301 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (292 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (296 reviews) | Not enough data | 
| **Decision Making** | 6.7 (296 reviews) | Not enough data | 

#### Integration

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (3542 reviews) ✓ Verified | 7.9 (369 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (3235 reviews) ✓ Verified | 7.8 (343 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (3025 reviews) ✓ Verified | 7.8 (339 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.5/10 | 1631 |
| **Thryv** | N/A | N/A |

#### Lead Intelligence

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Market Insights ** | 7.7 (1154 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 7.9 (1190 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (1246 reviews) | Not enough data | 

#### Lead Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Segmentation ** | 8.3 (1332 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.5 (1155 reviews) | Not enough data | 
| **Account Identification ** | 8.0 (1211 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.9 (1176 reviews) | Not enough data | 
| **Revenue Planning ** | 7.3 (1062 reviews) | Not enough data | 
| **Media Attribution ** | 7.5 (1118 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.8 (1104 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.1 (1267 reviews) | Not enough data | 

#### Campaign Execution

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Website Personalization ** | 7.8 (1155 reviews) | Not enough data | 
| **Prioritized Accounts ** | 7.8 (1089 reviews) | Not enough data | 
| **Trending Accounts ** | 7.7 (1033 reviews) | Not enough data | 
| **Email Campaigns ** | 8.7 (1407 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (90 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (90 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (90 reviews) | Not enough data | 
| **Decision Making** | 6.5 (91 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.4/10 | 2063 |
| **Thryv** | N/A | N/A |

#### Messenger

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Sequencing** | 8.0 (1215 reviews) ✓ Verified | Not enough data | 
| **AI** | 7.4 (1043 reviews) ✓ Verified | Not enough data | 
| **Live Chat** | 7.9 (1258 reviews) ✓ Verified | Not enough data | 
| **Customization Interface** | 7.8 (1180 reviews) ✓ Verified | Not enough data | 

#### Channels

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Social Media** | 8.0 (1443 reviews) ✓ Verified | Not enough data | 
| **Website** | 8.2 (1420 reviews) ✓ Verified | Not enough data | 
| **Text Message (SMS)** | 7.1 (840 reviews) | Not enough data | 
| **Voice Assistants** | 6.8 (737 reviews) ✓ Verified | Not enough data | 
| **Other** | 7.4 (796 reviews) ✓ Verified | Not enough data | 

#### Customers

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Targeting** | 8.2 (1487 reviews) ✓ Verified | Not enough data | 
| **Profiles** | 8.2 (1473 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.3 (1620 reviews) ✓ Verified | Not enough data | 
| **Lead Gathering** | 8.4 (1572 reviews) ✓ Verified | Not enough data | 
| **Sales Conversion** | 8.2 (1474 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (67 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (67 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (68 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (66 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (67 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (67 reviews) | Not enough data | 
| **Decision Making** | 6.6 (69 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Lead Generation

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | 7.1/10 | 116 |

#### Templates

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Text and Themes** | Not enough data | 7.6 (104 reviews) | 
| **Stock Images** | Not enough data | 6.4 (87 reviews) | 
| **Proofing** | Not enough data | 6.8 (87 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (95 reviews) | 

#### Edit

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.4 (93 reviews) | 
| **Build** | Not enough data | 7.9 (102 reviews) | 
| **HTML** | Not enough data | 7.5 (88 reviews) | 

#### Logistics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Analytics** | Not enough data | 7.3 (96 reviews) | 
| **Issues** | Not enough data | 7.1 (92 reviews) | 
| **Integrations** | Not enough data | 7.6 (93 reviews) | 
| **Shareable Link** | Not enough data | 7.7 (90 reviews) | 

#### Generative AI

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.5 (48 reviews) | 
| **AI Text Summarization** | Not enough data | 5.5 (48 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | 8.6/10 | 139 |

#### Listing Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Network Directory** | Not enough data | 8.7 (111 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.5 (98 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.4 (99 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.7 (109 reviews) ✓ Verified | 

#### Performance

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.7 (117 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.7 (120 reviews) ✓ Verified | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | 8.8/10 | 80 |

#### Payment Processing

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Encryption** | Not enough data | 8.9 (55 reviews) | 
| **Credit Card Processing** | Not enough data | 9.2 (64 reviews) | 
| **Mobile Payments** | Not enough data | 9.3 (60 reviews) | 
| **Digital Wallet Integration** | Not enough data | 8.8 (53 reviews) | 

#### Administration

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.9 (55 reviews) | 
| **E-commerce Integration** | Not enough data | 8.8 (46 reviews) | 
| **Processing Fees** | Not enough data | 8.1 (61 reviews) | 
| **POS Integration** | Not enough data | Feature Not Available | 
| **Omnichannel** | Not enough data | 8.5 (50 reviews) | 
| **Levels 1 & 2** | Not enough data | Feature Not Available | 
| **Level 3** | Not enough data | Feature Not Available | 

#### Payment Options

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Multi-Currency** | Not enough data | 8.5 (45 reviews) | 
| **Online payment portal** | Not enough data | 9.4 (63 reviews) | 

#### Security

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **POS Verification** | Not enough data | Feature Not Available | 

#### Platform

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Accounting integration** | Not enough data | 8.5 (50 reviews) | 
| **E-commerce Integration** | Not enough data | 8.6 (44 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.4/10 | 94 |
| **Thryv** | N/A | N/A |

#### Design and Customization

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Pre-Designed Templates** | 6.8 (85 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (83 reviews) | Not enough data | 
| **No-Code Customization** | 7.8 (85 reviews) | Not enough data | 
| **Mobile Optimized** | 7.7 (83 reviews) | Not enough data | 

#### Campaigns

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Targeting** | 7.4 (80 reviews) | Not enough data | 
| **Triggered Campaigns** | 7.5 (79 reviews) | Not enough data | 
| **A/B Testing** | 7.6 (80 reviews) | Not enough data | 
| **Analytics** | 7.6 (77 reviews) | Not enough data | 

#### Integrations

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **CRM/Email Integrations** | 8.0 (81 reviews) | Not enough data | 
| **WCM Integrations** | 7.1 (74 reviews) | Not enough data | 
| **E-Commerce Integrations** | 6.9 (68 reviews) | Not enough data | 
| **Social Media Integrations** | 7.5 (76 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **AI Text Generation** | 6.4 (75 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.3/10 | 343 |
| **Thryv** | N/A | N/A |

#### Attribution Modeling

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Single-Touch Attribution** | 8.0 (283 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.7 (278 reviews) | Not enough data | 
| **Algorithmic Attribution** | 7.2 (255 reviews) | Not enough data | 
| **Cross-Device Attribution** | 7.3 (249 reviews) | Not enough data | 
| **Offline Attribution** | 6.9 (246 reviews) | Not enough data | 
| **Custom Attribution** | 7.4 (259 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (36 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (37 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (38 reviews) | Not enough data | 

#### Marketing

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **B2B Attribution** | 7.8 (255 reviews) | Not enough data | 
| **B2C Attribution** | 7.2 (236 reviews) | Not enough data | 
| **Marketing Channels** | 8.2 (282 reviews) | Not enough data | 
| **Integrations** | 8.3 (289 reviews) | Not enough data | 

#### Reporting

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Dashboards** | 8.4 (312 reviews) | Not enough data | 
| **Data Visualizations** | 8.3 (295 reviews) | Not enough data | 
| **Custom Reporting** | 8.1 (301 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.6/10 | 314 |
| **Thryv** | N/A | N/A |

#### Platform Basics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Centralization** | 8.5 (242 reviews) | Not enough data | 
| **Account Identification and Segmentation** | 8.5 (242 reviews) | Not enough data | 
| **Lead-to-Account Matching** | 8.4 (241 reviews) | Not enough data | 
| **Multichannel Engagement** | 8.1 (26 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.0 (25 reviews) | Not enough data | 

#### Platform Data

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Measurement** | 8.2 (236 reviews) | Not enough data | 
| **Revenue Analytics** | 7.9 (232 reviews) | Not enough data | 

#### Platform Additional Functionality 

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Integrations** | 8.3 (257 reviews) | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (28 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (26 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (26 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **AI-Powered Data Analysis** | 6.9 (24 reviews) | Not enough data | 
| **AI Personalization** | 7.2 (24 reviews) | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 8.5/10 | 773 |
| **Thryv** | N/A | N/A |

#### Platform Basics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Website Personalization** | 8.2 (557 reviews) | Not enough data | 
| **Content Creation and Distribution** | 8.5 (639 reviews) | Not enough data | 

#### Platform Reporting

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Measurement** | 8.4 (655 reviews) | Not enough data | 
| **Dashboards** | 8.6 (698 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.8/10 | 2905 |
| **Thryv** | 8.6/10 | 203 |

#### Content & Collaboration

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Content Calendar** | 8.3 (1275 reviews) | 8.9 (141 reviews) | 
| **Content Library** | 8.3 (1330 reviews) | 8.3 (140 reviews) | 
| **Shared Inbox** | 8.1 (1020 reviews) | 8.3 (124 reviews) | 
| **Approval Workflows** | 8.3 (1094 reviews) | 8.0 (116 reviews) | 
| **Users and Permissions** | 8.7 (1408 reviews) | 8.4 (127 reviews) | 
| **Content Creation** | 8.3 (969 reviews) | 8.7 (110 reviews) | 

#### Social Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Social Analytics** | 8.2 (2195 reviews) | 8.8 (160 reviews) | 
| **Social Publishing** | 8.6 (2373 reviews) | 9.0 (173 reviews) | 
| **Campaign Optimization** | 8.4 (2107 reviews) | 8.8 (166 reviews) | 
| **Social Engagement** | 8.3 (2254 reviews) | 8.9 (165 reviews) | 
| **Social Ads** | 8.0 (1675 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.2 (956 reviews) | 8.5 (110 reviews) | 
| **Hashtag Capabilites** | 7.3 (325 reviews) | 8.6 (52 reviews) | 

#### Agentic AI - Social Media Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (73 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (70 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (72 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (69 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (72 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (72 reviews) | Not enough data | 
| **Decision Making** | 6.9 (74 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.7/10 | 529 |
| **Thryv** | N/A | N/A |

#### Platform Basics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Dynamic Segmentation** | 8.1 (430 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (441 reviews) | Not enough data | 

#### Platform Data

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Journey Reporting** | 8.0 (438 reviews) | Not enough data | 
| **Trends Reporting** | 7.9 (436 reviews) | Not enough data | 
| **Dashboards** | 8.5 (488 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (440 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Journey Mapping** | 8.0 (424 reviews) | Not enough data | 
| **Integrations** | 8.2 (445 reviews) | Not enough data | 
| **Automated Alerts** | 8.2 (441 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (87 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (85 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (86 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (86 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 8.0/10 | 1712 |
| **Thryv** | N/A | N/A |

#### Platform Interoperability

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Close Ecosystem API** | 8.0 (593 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (61 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (62 reviews) | Not enough data | 
| **Decision Making** | 7.3 (67 reviews) | Not enough data | 

#### Social Functionality

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Social Functionality** | 8.1 (1311 reviews) | Not enough data | 

#### Campaign Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (1331 reviews) | Not enough data | 
| **Campaign Optimization** | 8.2 (1266 reviews) | Not enough data | 
| **Reach** | 8.2 (1190 reviews) | Not enough data | 
| **Bulk Editing** | Feature Not Available | Not enough data | 
| **Batch Uploading** | Feature Not Available | Not enough data | 
| **Brand Safety** | 8.3 (1085 reviews) | Not enough data | 
| **Fraud Protection** | Feature Not Available | Not enough data | 
| **Frequency Capping** | Feature Not Available | Not enough data | 
| **Budget Pacing** | Feature Not Available | Not enough data | 
| **Creative Optimization** | 8.1 (1117 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (1067 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | Feature Not Available | Not enough data | 

#### Targeting

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Targeting** | 8.3 (1191 reviews) | Not enough data | 
| **Retargeting** | 8.2 (1110 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (1006 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (983 reviews) | Not enough data | 

#### Platform

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **API / Integrations** | 8.3 (1163 reviews) | Not enough data | 
| **Custom Reports** | 8.2 (1310 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.8 (1336 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (1359 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.6 (1183 reviews) | Not enough data | 
| **Customization** | 8.3 (1308 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (1348 reviews) | Not enough data | 
| **Internationalization** | 8.4 (1054 reviews) | Not enough data | 
| **Notifications** | 8.4 (1249 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 8.0/10 | 27 |
| **Thryv** | N/A | N/A |

#### Responses

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Personalization** | 9.0 (23 reviews) | Not enough data | 
| **Route To Human** | 8.9 (22 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 8.0 (22 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Sales Follow-Up** | 7.8 (23 reviews) | Not enough data | 
| **Customer Interaction Automation** | 7.4 (24 reviews) | Not enough data | 
| **Lead Generation** | 8.0 (23 reviews) | Not enough data | 
| **Document Processing** | Feature Not Available | Not enough data | 
| **Feedback Collection** | 7.6 (24 reviews) | Not enough data | 

#### Platform

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Conversation Editor** | 8.2 (23 reviews) | Not enough data | 
| **Integration** | 8.9 (23 reviews) | Not enough data | 
| **Human-In-The-Loop** | 8.0 (22 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Independent Decision Making** | Feature Not Available | Not enough data | 
| **Adaptive Responses** | 7.1 (23 reviews) | Not enough data | 
| **Task Execution** | 7.5 (23 reviews) | Not enough data | 
| **Problem Solving** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **AI Text Generation** | 8.3 (24 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (24 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.9/10 | 1617 |
| **Thryv** | 7.3/10 | 72 |

#### Page Customization

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Drag and Drop** | 8.4 (1358 reviews) ✓ Verified | 8.0 (63 reviews) | 
| **Templates** | 7.9 (1397 reviews) ✓ Verified | 7.7 (67 reviews) | 
| **Advanced Customization** | 7.8 (1281 reviews) ✓ Verified | 7.3 (61 reviews) | 
| **Content Library** | 8.1 (1319 reviews) ✓ Verified | 7.4 (61 reviews) | 

#### Page Optimization

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **A/B Testing** | 8.1 (1185 reviews) ✓ Verified | 7.1 (45 reviews) | 
| **Mobile Responsive** | 8.0 (1293 reviews) ✓ Verified | 7.4 (58 reviews) | 
| **Web Analytics** | 8.2 (1333 reviews) ✓ Verified | 6.8 (47 reviews) | 
| **SEO** | 7.8 (1222 reviews) ✓ Verified | 6.1 (43 reviews) | 

#### Integrations

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **E-Commerce Integration** | 7.4 (756 reviews) ✓ Verified | 7.2 (55 reviews) | 
| **Email Marketing Integration** | 8.7 (1248 reviews) ✓ Verified | 8.4 (61 reviews) | 
| **Domain Integration** | 8.5 (1245 reviews) ✓ Verified | 7.6 (54 reviews) | 

#### Generative AI

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **AI Text Generation** | 7.1 (349 reviews) | 6.6 (18 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Cross-system Integration** | 6.5 (85 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | 7.7/10 | 112 |

#### Lead Monitoring

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Features** | Not enough data | 8.2 (98 reviews) | 
| **Performance** | Not enough data | 8.0 (93 reviews) | 
| **Identification** | Not enough data | 7.1 (81 reviews) | 

#### Agentic AI - Lead Capture

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Mobile** | Not enough data | 7.4 (84 reviews) | 
| **Websites** | Not enough data | 7.9 (90 reviews) | 
| **Social Media** | Not enough data | 6.4 (70 reviews) | 
| **Data** | Not enough data | 7.4 (85 reviews) | 

#### Analytics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Export/Import** | Not enough data | 8.2 (90 reviews) | 
| **Reporting** | Not enough data | 7.7 (93 reviews) | 

#### Customization

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (97 reviews) | 
| **Personalization** | Not enough data | 8.1 (94 reviews) | 
| **Templates** | Not enough data | 7.9 (94 reviews) | 
| **Integration** | Not enough data | 7.8 (88 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | 8.4/10 | 86 |

#### Notifications

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 8.9 (79 reviews) | 
| **Appointment Follow-Up** | Not enough data | 8.9 (79 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.0 (77 reviews) | 

#### Settings

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 8.6 (71 reviews) | 
| **Availability Settings** | Not enough data | 8.9 (78 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (79 reviews) | 

#### Personalization

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Branding** | Not enough data | 8.9 (75 reviews) | 
| **Links** | Not enough data | 8.9 (74 reviews) | 

#### Integrations

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 8.6 (68 reviews) | 
| **Website Integration** | Not enough data | 9.1 (74 reviews) | 
| **Payment Acceptance** | Not enough data | 8.7 (74 reviews) | 
| **Video Conferencing** | Not enough data | 8.1 (61 reviews) | 
| **Communication** | Not enough data | 8.6 (74 reviews) | 

#### Generative AI

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (36 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (31 reviews) | 
| **AI Text-to-Image** | Not enough data | 7.4 (30 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (30 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.3 (30 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | 7.2/10 | 29 |

#### Agentic AI - Lead Scoring

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 7.5 (27 reviews) | 
| **Lead Assignment** | Not enough data | 7.5 (26 reviews) | 
| **Pipeline Acceleration** | Not enough data | 7.2 (26 reviews) | 

#### Discovery

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Lead Management** | Not enough data | 7.6 (27 reviews) | 
| **Scoring/Ranking** | Not enough data | 7.1 (26 reviews) | 
| **Lead Context** | Not enough data | 6.9 (21 reviews) | 

#### Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Conversion Viability** | Not enough data | 6.8 (21 reviews) | 
| **Workflow** | Not enough data | 7.6 (22 reviews) | 

#### Platform

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Data Synchronization** | Not enough data | 6.9 (22 reviews) | 
| **Analysis** | Not enough data | 6.9 (25 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.7/10 | 1125 |
| **Thryv** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (77 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (77 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (77 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (78 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (77 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Market Insights ** | 8.0 (793 reviews) | Not enough data | 
| **Account-level Insights ** | 8.3 (827 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (845 reviews) | Not enough data | 

#### Lead Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Segmentation ** | 8.4 (914 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.7 (782 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (853 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.0 (813 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (720 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (779 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (775 reviews) | Not enough data | 
| **Customization ** | 8.2 (890 reviews) | Not enough data | 
| **Journey Analytics** | 8.1 (831 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Marketing Distribution

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | 8.4/10 | 175 |

#### Consumer Intelligence

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Customer Feedback** | Not enough data | 8.6 (136 reviews) ✓ Verified | 
| **Competitive Intelligence** | Not enough data | 8.4 (136 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.2 (132 reviews) ✓ Verified | 

#### Reporting

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Feature Not Available | 
| **Corporate Reporting** | Not enough data | 7.8 (110 reviews) ✓ Verified | 
| **Dashboard** | Not enough data | 8.8 (147 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 8.9 (152 reviews) ✓ Verified | 
| **Social Media Management** | Not enough data | 8.8 (153 reviews) ✓ Verified | 
| **Digital Media Monitoring** | Not enough data | 8.6 (142 reviews) | 

#### In-House Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Employee Performance** | Not enough data | Feature Not Available | 
| **Team Workflow** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (41 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 7.7/10 | 3571 |
| **Thryv** | N/A | N/A |

#### Marketing Operations

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **ROI Tracking** | 7.7 (2242 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.3 (2683 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (2456 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.5 (2480 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Campaign Insights** | 8.3 (2878 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.4 (3127 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.8 (2376 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.1 (2563 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (2394 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.5 (540 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (172 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (167 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (166 reviews) | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Platform

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to HubSpot Marketing Hub (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)

**Unique to Thryv (8):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Payment Processing Software](https://www.g2.com/categories/payment-processing), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [CRM Software](https://www.g2.com/categories/crm)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Marketing Hub | Thryv | 
|---|---|---|
| **Small-Business** | 51.5% | 90.3% | 
| **Mid-Market** | 42.0% | 8.3% | 
| **Enterprise** | 6.5% | 1.3% | 

### By Industry

#### HubSpot Marketing Hub

- **Computer Software:** 15.8%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 4.9%
- **Education Management:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Non-Profit Organization Management:** 2.1%
- **Internet:** 2.0%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 42.2%

#### Thryv

- **Marketing and Advertising:** 13.7%
- **Health, Wellness and Fitness:** 6.9%
- **Professional Training & Coaching:** 5.7%
- **Real Estate:** 5.1%
- **Construction:** 5.0%
- **Consumer Services:** 3.9%
- **Information Technology and Services:** 3.6%
- **Financial Services:** 3.6%
- **Management Consulting:** 3.4%
- **Computer Software:** 2.8%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Manago AI](https://www.g2.com/products/manago-ai/reviews) — 4.4/5 stars (327 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1446 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)

### Alternatives to Thryv

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4153 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (537 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (646 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [vcita](https://www.g2.com/products/vcita/reviews) — 4.5/5 stars (81 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2107 reviews)

---
## Top Discussions

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

### Thryv

- Title: [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) — 4 comments
  > **Top comment:** "Keap is an Infusionsoft product."
- Title: [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) — 3 comments
  > **Top comment:** "We use it to manage our contacts, collect leads, send email broadcasts, and automate marketing processes and connect disparate systems like ClickFunnels and..."
- Title: [What is Thryv software?](https://www.g2.com/discussions/what-is-thryv-software) — 3 comments
  > **Top comment:** "A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!"
- Title: [What else should I be using to fully benefit from the platform?](https://www.g2.com/discussions/24182-what-else-should-i-be-using-to-fully-benefit-from-the-platform) — 3 comments, 1 upvote
  > **Top comment:** "Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just..."
- Title: [How much does Thryv software cost?](https://www.g2.com/discussions/how-much-does-thryv-software-cost) — 2 comments
  > **Top comment:** "$2400/year is the cheapest"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-marketing-hub-vs-thryv)