Sprinklr Social Reviews & Product Details

The tool offers various possibilities for working with data obtained from social networks, whether through own pages or Social Listening. The insights that can be extracted using the filters are enormous. I really like the way it is possible to perform this data processing. Review collected by and hosted on G2.com.

I don't like the fact that some AI data summary reading features are only available for Listening and not for the Care area. This makes data analysis difficult because, for example, when there are spikes in cases on certain days of the month, we can't get an AI summary of the comments to better understand what happened. This also prevents us from assessing whether the classifications used by the team make sense in light of the comments received. Review collected by and hosted on G2.com.

I really like how Sprinklr Social centralizes everything in one place. The ability to monitor multiple social channels, schedule posts, and review engagement all from a single dashboard saves a lot of time. The interface feels professional and organized once you get used to it. The analytics and reporting tools are the most helpful. They make it easy to see what’s performing well across platforms and to share those results with other teams. It’s also great for collaboration as multiple people can review and approve content without losing track of changes. Review collected by and hosted on G2.com.

It can be a bit overwhelming at first. There are a lot of tabs, menus, and configuration options that take time to learn. Occasionally, the system feels slower than expected when switching between modules or running larger reports. Review collected by and hosted on G2.com.

I have used the Sprinklr tool and was quite impressed with how it has been built from scratch, keeping users requirements in mind. I appreciate the way they’ve integrated comprehensive information, authentication layers, responsive design, and rich graphics. The social media functionalities are well-executed, and I particularly liked how they’ve developed the Care and Personas sections. Most importantly, the platform’s fast loading speed enhances the overall user experience.

What I liked most about Sprinklr is it's navigation and the ability to click through and quickly reach the right sections makes the user experience seamless and hassle free. Review collected by and hosted on G2.com.

On the downside, for first-time users, Sprinklr can be quite frustrating. The customer support experience has been disappointing — they often shift the blame to the production team rather than resolving issues directly. There's a lack of proper access sharing, which delays onboarding and prevents teams from working smoothly. Additionally, their support team is reluctant to get on calls to help clarify issues, often taking 3–4 days to respond meaningfully. Their approach can feel illogical and disconnected from actual user needs. Even after requesting changes post-production, the process can take months with little to no visible improvement in outcomes. Review collected by and hosted on G2.com.

What I like best about Sprinklr Social is its ability to centralize and streamline social media management across multiple platforms. The unified dashboard, powerful scheduling tools, real-time engagement tracking, and AI-powered insights make it easy to stay on top of audience interactions while maintaining brand consistency. It’s a great tool for scaling content, monitoring sentiment, and driving smarter social strategy. Review collected by and hosted on G2.com.

While Sprinklr Social is a powerful platform, one area for improvement is its user interface, which can feel a bit complex and overwhelming for new users. Additionally, certain tasks—like pulling custom reports or navigating deep analytics—can require extra training or support. Streamlining some of these features could greatly enhance the overall user experience Review collected by and hosted on G2.com.

The app truly shines in its primary role of automating social media scheduling and posting. It effortlessly integrates with multiple platforms like Facebook, Twitter, LinkedIn, and Instagram, allowing us to maintain a consistent presence across all channels. The scheduling feature is both user-friendly and comprehensive, enabling us to plan posts weeks ahead with ease. This has drastically cut down the time spent on manual posting, ensuring our content reaches our audience at the most opportune moments. The ease of implementation and seamless integration into our existing systems, coupled with its frequent use and extensive features, make it an indispensable tool. Plus, the responsive customer support adds an extra layer of reliability, making the app a cornerstone of our social media strategy. Review collected by and hosted on G2.com.

While Sprinklr has his advantages, there are a few areas where it could improve:

Limited Customization Options for Advanced Users: While the app provides basic customization features, advanced users might find the options somewhat limited. More flexibility in designing posts and templates would be beneficial.

Analytics Depth: The analytics provided are useful but could be more detailed. Enhanced insights into audience behavior and more granular data would help refine our social media strategies further.

Mobile App Functionality: The mobile version of the app lacks some features available on the desktop version, which can limit flexibility when managing posts on the go. Review collected by and hosted on G2.com.

Sprinklr has truly transformed the way we track and manage our social media efforts. From day one, its user-friendly design made it incredibly easy for our team to get started—no steep learning curve, just smooth implementation. We rely on it daily to keep a pulse on conversations, track performance, and stay organized across multiple platforms—all within a single, unified workspace.

What really stands out is the depth of features—real-time insights, sentiment tracking, and robust reporting tools that help us make smarter, faster decisions. It also plays nicely with the other tools we use, and whenever we’ve needed help, Sprinklr’s support team has been responsive and helpful.

In short, it’s more than just a tool—it’s become a trusted part of how we connect, analyze, and grow our online presence. Review collected by and hosted on G2.com.

Sprinklr has proven incredibly valuable for us, with no significant drawbacks. The only minor hiccup we encountered was related to handling timespans for the data we receive. Thankfully, the Sprinklr team addressed this issue swiftly and seamlessly, ensuring everything runs smoothly. Review collected by and hosted on G2.com.

Sprinklr is a valuable tool for centralizing employee feedback. Its comprehensive features allow me, as a moderator, to efficiently manage conversations by editing, deleting, merging, and closing them. I utilize this software daily in the office. Review collected by and hosted on G2.com.

Sprinklr presents usability challenges, particularly within the moderator backend.

Copying and Pasting:

- Copying text from the properties or case overview page requires holding 'shift' to maintain the highlight for copying.

- Pasting text into the case overview page necessitates clicking a checkmark, which could be streamlined by automatic pasting.

Case Management:

- Post-merger, additional responses unexpectedly populate the "open new response" column, even after the conversation is closed.

Search Functionality:

- Searching is notably difficult across both front and back ends. All sections of a submission, including properties and summary, should be searchable.

- The frontend offers a comparatively easier search experience, as backend searching proves challenging even with specific number or phrase queries using parentheses.

- Successful backend searches are largely limited to case numbers or employee names. Review collected by and hosted on G2.com.

What I appreciate most about Sprinklr Social is its ability to bring all our social media channels into a single, unified platform. It allows our teams to collaborate efficiently across regions, maintain consistent brand messaging, and respond to customers in real time. Review collected by and hosted on G2.com.

The learning curve can be quite steep, especially for new users. Some features are not as intuitive as they could be, and navigating the interface can feel overwhelming at first Review collected by and hosted on G2.com.

I’ve been using Sprinklr Social for a while now, and honestly, it’s one of the most powerful tools out there for managing everything social—especially if you’re working with multiple platforms and large teams.

We get a single dashboard to plan, publish, listen, and report across all major platforms—Instagram, X, LinkedIn, YouTube.

The listening and sentiment tracking features are super detailed. Great for catching real-time conversations and trends. Plus the recently added feature of Sprinklr AI makes analysis easier by generating quick summaries of the widgets. Plus the quick insights feature is also a time saver - delivering key highlights without the need to manually scroll through thousands of conversations

Lots of custom dashboard options, competitive tracking, and audience insights that are actually useful.

It also has a lot of custom dashboard options, competitive tracking, and audience insights that are actually useful. Review collected by and hosted on G2.com.

It can feel a bit complex at first—definitely not plug-and-play. But once you’re past the learning curve, it’s worth it. Review collected by and hosted on G2.com.

I appreciate that Instagram Story analytics are now recorded in the social media analytics reports. In the past I would have to generate a separate spreadsheet for that so now I have more accurate reporting. Review collected by and hosted on G2.com.

I would love for Sprinklr to incorporate Instagram Threads API into the mix, since we also post there. Sprinklr can also improve on making sure certain accounts don't get unlinked from time to time - even though it's a quick fix, it's still inconvenient for our team to take care of that every now and again. I would also love for Sprinklr to clarify on whether the suggested times are based on the frequency of us posting at those times, or based on actual user activity and engagement on those respective platforms - that would help me better determine when to schedule without having to estimate from those platforms' analytics pages. Review collected by and hosted on G2.com.