[ Sprinkl... Reviews ](https://www.g2.com/products/sprinklr-social/reviews) [ Sprinkl... Reviews ](https://www.g2.com/products/sprinklr-social/reviews) # Sprinklr Social Features ##### ## Social Management (6) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Social Engagement Centrally manages social media content and conversations across multiple social channels. Social Ads Provides features for managing and optimizing paid advertisements across social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Show More ##### ## Reports & Dashboards (3) Report Customizability Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. Report Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file. Scalability Allows marketer to add, track, and measure a multitude of social media accounts. Show More ##### ## Social Analytics (4) Competitor Analysis Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. Post Performance Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. Hashtag Analytics Analyzes the performance of hashtags and identifies popular or trending hashtags. Sentiment Analysis Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. Show More ##### ## Process (3) Mentions Scours various channels for brand mentions to proactively seek reparative communications. Tickets Creates and assigns support tickets, scheduling them in a timely manner. Macros Allows administrators to create templated responses to frequently asked questions. Show More ##### ## Channels (5) Email Ability to connect agents with customers through Live Chat. Social Connects employees with customers through a social media solution. Live Chat Ability to connect agents with customers through email. Phone Connects employees with customers through a calling solution. Text Ability to connect agents with customers through text message solution. Show More ##### ## Insight (4) Surveys Provides opportunity for customers to give feedback through a survey. Reporting Enables administrators to create customized reports reflecting customer satisfaction. Visitor Activity Allows administrators to track visitor activity to understand the research that was done before turning to customer service. Help Desk Provides a knowledge base or other support channel for disparate team members to work together and provide cohesive solutions. Show More ##### ## Content & Collaboration (6) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Show More ##### ## Collection (2) Review Forms Generate review forms and questionnaires to gather feedback from users. Engagement Allow users to share, like/dislike, and comment on reviews. Show More ##### ## Moderation (2) Reviewer Validation Checks to ensure the reviewers are real people who used the products. Legal Agreements Define and implement terms and conditions for privacy, copyright, or intellectual property. Show More ##### ## Use Cases (3) E-commerce Reviews can be collected directly from e-commerce platforms or online stores. Retail Reviews can be distributed across multiple channels (online, in store, etc.). Customer Service Allow consumers to provide feedback while interacting with customer service representatives. Show More ##### ## Administration (3) Insights Analyze data points such as page views, average rating, or consumer sentiment. Content Support multiple types of user generated content such as text, video, or photos. Sampling Manage product samples used for promotional purposes. Show More ##### ## Display Options (2) Badges Generate multiple types of badges based on user ratings. Integration & APIs Provide APIs or direct integration with e-commerce software and website builders. Show More ##### ## Content Sharing (5) Social sharing Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content. Content scheduling Allows users to queue up content to share at a preselected time Content optimization Provides content optimization scoring so users are sharing content that is engaging for readers AI Content Generation Uses AI to generate ready-to-share employee social posts that stay consistent with your company’s voice and brand standard. Content Settings Enables administrators to manage user roles, permissions, content visibility, and program settings from centralized dashboards. Show More ##### ## Analytics (4) Engagement tracking Tracks the number of visits, likes, and reshares of posted content Trends Tracks trends such as which social channels are performing well and which news sources are trending Social Listening Monitor social media interactions to identify consumer trends Campaigns Track the performance of marketing campaigns and social media advertising Show More ##### ## Platform (4) Integrations Provides integrations for marketing automation, CRM, email, and social media management platforms Mobile Provides mobile user support Adoption Insight Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy Auto-translation & multiple language management Provides features for users to autotranslate social posts into multiple languages Show More ##### ## Monitoring & Listening (6) Social Measurement Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. Influencer Identification Identifies who is talking about your brand along with their influence over social communities. Brand Monitoring Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. Keyword Tracking Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. Trend Analysis Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. Competitor Analysis Allows users to monitor conversations about competitors and measure performance against them. Show More ##### ## Data Management & Analysis (4) Sentiment Analysis Determines whether mentions of your brand are positive, negative or neutral. Social Reporting Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. Alerts and Notifications Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. Show More ##### ## Content (4) Types Manages multiple types of social content such as text, documents, videos, and images Migration Allows users to migrate content and product data from other systems such as Product information Management (PIM) Publishing Include workflows and rules for content sharing and publishing UGC Provide features or integrate with sfotware to manage user-generated content (UGC) Show More ##### ## Engagement (5) Live Streaming Allows users to live stream content, which can be recorded and replayed on demand Omnichannel Support engagement on multiple channels such as email, phone, and in-store Personalization Provide pesonalization options such as dynamic templates, localized content, amd recommendations Conversational Commerce Provides chatbots and intelligent assistants for conversational commerce Moderation Include rules and workflows for moderation of social engagement Show More ##### ## Social Shopping (2) Shoppable Media Manage shoppable content such as images or videos that buyers can click to access a store Social Store Create social stores and customizable branded landing pages Show More ##### ## Generative AI (1) AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Automation (3) Customer Interaction Automation Allows users to automate responses to customer inquiries across various channels. Feedback Collection Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders. Document Processing Allows users to automate the handling, processing, and management of documents. Show More ##### ## Autonomy (4) Independent Decision Making Allows the AI agent to learn from interactions and adapt its responses accordingly. Adaptive Responses Allows the AI agent to learn from interactions and adapt its responses accordingly. Task Execution Provides the AI agent the ability to execute tasks without requiring constant user input. Problem Solving Allows the AI agent to identify and resolve issues without user intervention. Show More ##### ## Customer Query Resolution - AI Customer Support Agents (5) Automated Ticket Resolution Allows the AI agent to autonomously resolve customer queries without human intervention. Contextual Response Generation Enables the AI agent to provide accurate answers based on the context of customer inquiries. Sentiment Analysis Allows the AI agent to analyze customer sentiment and adjust responses accordingly. Knowledge Base Utilization Enables the AI agent to retrieve information from a knowledge base to assist with query resolution. Multilingual Support Provides users the ability to interact with the AI agent in multiple languages for global support. Show More ##### ## Customer Interaction Automation - AI Customer Support Agents (4) Proactive Customer Outreach Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers. Feedback Collection Provides users the ability to automate gathering and analyzing customer feedback after interactions. Escalation Handling Allows the AI agent to identify when issues require human intervention and escalate them appropriately. Workflow Optimization Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times. Show More ##### ## Conversational AI - Conversational Commerce Platforms (5) AI chatbots Allow Gen AI powered chatbots to provide intelligent responses and tailored product recommendations. Messaging and Notifications Trigger messages based on specific customer actions such as personalized messages, promotions or cart abandonment. AI agents Use Agentic AI to deliver superior customer engagement through human-like conversations. Voice assistants Allow users to use voice assistants, such as Alexa, Google Assistant, and Siri to shop using voice commands. Communication apps Enable users to engage in communication apps such WhatsApp, Facebook Messenger, Instagram, WeChat etc. Show More ##### ## Platform integration - Conversational Commerce Platforms (4) Ecommerce stores Allow integration with e-commerce stores to import products, manage inventory and get order notifications. Sales channels Add conversational commerce functionality across various sales channels and customer touchpoints. Payment Platform Integrate with payment platform for accepting payments from the chat interface Internal tools Integrate with CRM, POS or any marketing marketing tools for sending discounts, offers, recommendations and personalized campaigns. Show More ##### ## Analytics and Reporting - Conversational Commerce Platforms (2) Conversational analytics Provide insights into customer behavior, sales trends, and chatbot performance. Advance reporting Track KPIs like customer satisfaction, conversion rates, and overall sales driven by conversational channels. Show More ##### ## Agentic AI - Employee Advocacy (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - SAP Store (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Review Management (2) Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Show More ##### ## Agentic AI - Social Media Management (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Listening Tools (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Emplifi](https://images.g2crowd.com/uploads/product/hd_favicon/4f86515775ff9a64288ec74a5d6fecc9/emplifi-emplifi.svg "Emplifi") Emplifi 4.4/5 (373) ](https://www.g2.com/products/emplifi-emplifi/reviews) [ ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") Sprout Social 4.4/5 (6,379) ](https://www.g2.com/products/sprout-social/reviews) [ ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") Hootsuite 4.3/5 (7,250) ](https://www.g2.com/products/hootsuite/reviews) [ View All Alternatives ](https://www.g2.com/products/sprinklr-social/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. 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