Compare AdRoll and Sprinklr Social 
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Enterprise (48.8% of reviews)
Entry-Level Pricing
Pay As You Go
$2,800.00 1 User Per Year
AdRoll
Star Rating
(734)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSprinklr Social
Star Rating
(1,201)4.1 out of 5
Market Segments
Enterprise (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
$2,800.00 1 User Per Year
Free Trial is available
Browse all 2 pricing plansAdRoll vs Sprinklr Social
When assessing the two solutions, reviewers found AdRoll easier to use, set up, and administer. Reviewers also preferred doing business with AdRoll overall.
- Reviewers felt that AdRoll meets the needs of their business better than Sprinklr Social.
- When comparing quality of ongoing product support, reviewers felt that AdRoll is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sprinklr Social over AdRoll.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Sprinklr Social
Essentials- Growth Package
$2,800.00
1 User Per Year
The Standard Plan offers essential social media management
features tailored for smaller teams, focusing on basic listening,
publishing, engagement, and reporting. Powered by AI-driven
capabilities, it enables teams to monitor online conversations,
schedule and distribute content, manage audience interactions,
and track performance efficiently. Designed for those handling
fundamental social media operations, this plan helps streamline
workflows and enhance strategy with simple yet effective tools.
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management
- Cross Module
- Social Publishing and Engagement
- Social Listening
Free Trial
AdRoll
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.2
610
8.1
978
Ease of Use
8.3
615
7.5
1,006
Ease of Setup
8.2
399
7.0
601
Ease of Admin
8.1
343
7.3
436
Quality of Support
8.0
580
7.7
929
Has the product been a good partner in doing business?
8.1
342
8.0
421
Product Direction (% positive)
7.3
600
7.9
958
Features by Category
Channel Functionality
8.3
410
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
443
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
361
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
413
Not enough data
8.7
441
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
288
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
405
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Analytics
Not enough data
7.1(won by default)
363
Not enough data
Feature Not Available
Not enough data
8.2(won by default)
439
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.1(won by default)
223
Not enough data
7.1(won by default)
232
Reports & Dashboards
Not enough data
8.1(won by default)
444
Not enough data
8.0(won by default)
442
Not enough data
8.2(won by default)
437
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.4(won by default)
39
Not enough data
6.5(won by default)
39
Not enough data
6.2(won by default)
38
Not enough data
6.0(won by default)
38
Not enough data
6.5(won by default)
38
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Content & Collaboration
Not enough data
8.5
345
Not enough data
8.0
331
Not enough data
7.6
310
Not enough data
7.9
333
Not enough data
7.9
344
Not enough data
7.3
236
Social Management
Not enough data
8.2
572
Not enough data
8.5
549
Not enough data
Feature Not Available
Not enough data
8.3
575
Not enough data
7.3
419
Not enough data
7.4
243
Not enough data
7.3
202
Agentic AI - Social Media Management
Not enough data
6.5
57
Not enough data
6.6
55
Not enough data
6.6
61
Not enough data
6.3
55
Not enough data
6.5
55
Not enough data
6.4
53
Not enough data
6.4
52
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
443
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
361
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
413
Not enough data
8.7
441
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
288
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
405
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
443
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
361
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
413
Not enough data
8.7
441
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
288
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
405
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
7.9
34
Not enough data
Agentic AI - Social Media Advertising
6.4
6
Not enough data
6.1
6
Not enough data
7.5
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
Social Functionality
8.1
222
Not enough data
Campaign Management
8.0
443
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
361
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
413
Not enough data
8.7
441
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
288
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
405
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
7.2
10
Not enough data
7.3
10
Moderation
Not enough data
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Use Cases
Not enough data
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
52
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
55
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Display Options
Not enough data
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
52
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.4
30
Not enough data
7.9
30
Not enough data
7.5
29
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Platform
Not enough data
6.6
27
Not enough data
6.3
29
Not enough data
7.3
28
Not enough data
7.2
27
Agentic AI - Employee Advocacy
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Monitoring & Listening
Not enough data
8.2
405
Not enough data
7.0
334
Not enough data
8.3
157
Not enough data
8.2
159
Not enough data
7.5
156
Not enough data
7.5
147
Agentic AI - Social Media Listening Tools
Not enough data
6.9
30
Not enough data
6.7
30
Not enough data
6.7
30
Not enough data
6.6
31
Not enough data
7.2
32
Data Management & Analysis
Not enough data
7.1
365
Not enough data
8.3
406
Not enough data
7.9
158
Not enough data
7.7
149
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
443
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
361
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
413
Not enough data
8.7
441
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
288
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
405
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Content
Not enough data
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Engagement
Not enough data
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Analytics
Not enough data
Feature Not Available
Not enough data
8.3
53
Not enough data
7.9
51
Generative AI
Not enough data
6.9
133
Not enough data
Feature Not Available
Process
Not enough data
8.2
266
Not enough data
7.7
243
Not enough data
8.2
248
Channels
Not enough data
7.5
196
Not enough data
8.7
279
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Insight
Not enough data
7.6
199
Not enough data
8.4
276
Not enough data
7.9
223
Not enough data
7.7
233
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Sprinklr Social share no categories
Unique Categories
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Social Media Analytics, Social Media Suites, Social Media Management, Social Media Listening Tools, Review Management, and AI Customer Support Agents
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.1%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
53.0%
Marketing and Advertising
14.6%
Information Technology and Services
5.9%
Retail
4.7%
Financial Services
4.4%
Consumer Services
4.2%
Other
66.1%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Can I use this for my personal accounts?
1 Comment
G2
Hello everyone , here’s your opportunity for you to achieve your dreams of being a multi million dollar rich through trading , I once loss all I got through...Read more
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