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# AdRoll vs Sprinklr Social Comparison - What are their main differences?

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AdRollSprinklr Social[+ Add Product](#)

Pricing

**AdRoll**
Free Trial

**Pay As You Go** · Ads

**Sprinklr Social**
 **Contact Us** Per Year · Custom Pricing

**Pricing Insights**
from reviews

Time to Implement

**AdRoll**
1 monthFaster

Based on 31 responses

**Sprinklr Social**
2 months

Based on 55 responses

Return on Investment

**AdRoll**
10 months6 months sooner

Based on 25 responses

**Sprinklr Social**
16 months

Based on 47 responses

Perceived Cost

**AdRoll**
$$$$$

**Sprinklr Social**
$$$$$

Average Discount

**AdRoll**
9%

**Sprinklr Social**
12%3% more

**Pros & Cons**
from reviews

**AdRoll**
[
Ease of Use (108)
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews)[
Ad Management (67)
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews)[
Limited Features (25)
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews)[
Campaign Management (22)
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews)

**Sprinklr Social**
[
Ease of Use (95)
](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1250725&qs=pros-and-cons#reviews)[
Centralized Management (74)
](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1243550&qs=pros-and-cons#reviews)[
Complex Usage (54)
](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1247236&qs=pros-and-cons#reviews)[
Learning Curve (48)
](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1252466&qs=pros-and-cons#reviews)

Integrations

**AdRoll**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image")

AgencyAnalytics

](https://www.g2.com/products/agencyanalytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db434be13c28576de3cfa55b374e850c/dashthis%282%29.png "Product Avatar Image")

DashThis

](https://www.g2.com/products/dashthis/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image")

Funnel

](https://www.g2.com/products/funnel/reviews)[
View all
](https://www.g2.com/products/adroll/integrations)

**Sprinklr Social**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_923ef572cc49bf3eeff4d7a5ca53aff8/bitly.png "Product Avatar Image")

Bitly

](https://www.g2.com/products/bitly/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a6c205d533dba77b318af96d91beb2ac/databricks.jpeg "Product Avatar Image")

Databricks

](https://www.g2.com/products/databricks/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_96b275379465d759df5bffd0099d849a/google-cloud-bigquery.png "Product Avatar Image")

BigQuery

](https://www.g2.com/products/google-cloud-bigquery/reviews)[
View all
](https://www.g2.com/products/sprinklr-social/integrations)

Screenshots

**AdRoll**
 ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png)

**Sprinklr Social**
 ![Sprinklr Social screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1383824/Social-Publishing-and-Engagement-Overview.png)

**Ratings**
from reviews

Meets Requirements

**AdRoll**

**8.2** /10

Based on 658 responses

**Sprinklr Social**

**8.1** /10

Based on 1,001 responses

Ease of Use

**AdRoll**

**8.3** /10

Based on 663 responses

**Sprinklr Social**

**7.5** /10

Based on 1,055 responses

Ease of Setup

**AdRoll**

**8.3** /10

Based on 446 responses

**Sprinklr Social**

**7.0** /10

Based on 621 responses

Ease of Admin

**AdRoll**

**8.2** /10

Based on 363 responses

**Sprinklr Social**

**7.3** /10

Based on 439 responses

Quality of Support

**AdRoll**

**8.0** /10

Based on 626 responses

**Sprinklr Social**

**7.8** /10

Based on 975 responses

Has the product been a good partner in doing business?

**AdRoll**

**8.2** /10

Based on 362 responses

**Sprinklr Social**

**8.0** /10

Based on 424 responses

Product Direction (% positive)

**AdRoll**

**7.3** /10

Based on 637 responses

**Sprinklr Social**

**8.0** /10

Based on 974 responses

**Features**
ratings from reviews

Display Advertising

**7.7** /10

Based on 547 responses

Not enough data

Social Media Analytics

Not enough data

**7.3** /10

Based on 578 responses

Retargeting

**7.8** /10

Based on 246 responses

Not enough data

Attribution

**8.0** /10

Based on 42 responses

Not enough data

Social Media Management

Not enough data

**7.5** /10

Based on 749 responses

Mobile Advertising

**7.7** /10

Based on 542 responses

Not enough data

Video Advertising

**7.5** /10

Based on 539 responses

Not enough data

Social Media Advertising

**7.7** /10

Based on 541 responses

Not enough data

Review Management

Not enough data

**7.7** /10

Based on 66 responses

Employee Advocacy

Not enough data

**7.2** /10

Based on 32 responses

Social Media Listening Tools

Not enough data

**7.6** /10

Based on 505 responses

Demand Side Platform (DSP)

**8.0** /10

Based on 539 responses

Not enough data

Social Commerce Platforms

Not enough data

**7.6** /10

Based on 59 responses

Social Customer Service

Not enough data

**7.7** /10

Based on 352 responses

Connected TV (CTV) Advertising Platforms

**8.5** /10

Based on 14 responses

Not enough data

Native Advertising

**7.2** /10

Based on 11 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
55.9%

Mid-Market(51-1000 emp.)
36.1%

Enterprise(\> 1000 emp.)
8.0%

Small-Business(50 or fewer emp.)
55.9%

Mid-Market(51-1000 emp.)
36.1%

Enterprise(\> 1000 emp.)
8.0%

Small-Business(50 or fewer emp.)
22.1%

Mid-Market(51-1000 emp.)
29.0%

Enterprise(\> 1000 emp.)
48.9%

Small-Business(50 or fewer emp.)
22.1%

Mid-Market(51-1000 emp.)
29.0%

Enterprise(\> 1000 emp.)
48.9%

**Reviewers' Industry**

[![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews)
AdRoll

Marketing and Advertising
25.0%

Computer Software
7.6%

Retail
5.7%

Apparel & Fashion
4.2%

Information Technology and Services
4.1%

Other
53.5%

[![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social")](https://www.g2.com/products/sprinklr-social/reviews)
Sprinklr Social

Marketing and Advertising
14.2%

Information Technology and Services
6.1%

Financial Services
4.8%

Retail
4.6%

Consumer Services
4.0%

Other
66.2%

Alternatives

**AdRoll Alternatives**

 ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")

[
Criteo Commerce Growth
](/products/criteo-commerce-growth/reviews)

 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
](/products/facebook-for-business/reviews)

 ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")

[
Basis
](/products/basis/reviews)

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

**Sprinklr Social Alternatives**

 ![Emplifi](https://images.g2crowd.com/uploads/product/hd_favicon/4f86515775ff9a64288ec74a5d6fecc9/emplifi-emplifi.svg "Emplifi")

[
Emplifi
](/products/emplifi-emplifi/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
Meltwater
](/products/meltwater/reviews)

## AdRoll vs Sprinklr Social

When assessing the two solutions, reviewers found AdRoll easier to use, set up, and administer. Reviewers also preferred doing business with AdRoll overall.

- Reviewers felt that AdRoll meets the needs of their business better than Sprinklr Social.
- When comparing quality of ongoing product support, reviewers felt that AdRoll is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sprinklr Social over AdRoll.