# AdRoll vs Sprinklr Social Comparison

| | AdRoll | Sprinklr Social | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 776 | 1,207 | 
| **Largest Market Segment** | Small-Business (56.0% of reviews) | Enterprise (48.7% of reviews) | 
| **Entry Level Price** | Pay As You Go | $2,800.00 1 User Per Year | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### Sprinklr Social

Pros:
- Ease of Use (79 reviews)
- Centralized Management (70 reviews)

Cons:
- Complex Usage (51 reviews)
- Learning Curve (45 reviews)

---
## Ratings Comparison
| Rating | AdRoll | Sprinklr Social | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 8.1 (982 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 7.5 (1011 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 7.0 (605 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 7.3 (436 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 7.7 (934 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 8.0 (421 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 7.9 (960 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### Sprinklr Social

#### Entry-Level Pricing

Plan:  Essentials- Growth Package 

Price: $2,800.00 1 User Per Year

Description: The Standard Plan offers essential social media management 
features tailored for smaller teams, focusing on basic listening, 
publishing, engagement, and reporting. Powered by AI-driven 
capabilities, it enables teams to monitor online conversations, 
schedule and distribute content, manage audience interactions, 
and track performance efficiently. Designed for those handling 
fundamental social media operations, this plan helps streamline 
workflows and enhance strategy with simple yet effective tools. 
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management

Key Features:
- Cross Module
- Social Publishing and Engagement 
- Social Listening 

[Browse all 2 editions](https://www.g2.com/products/sprinklr-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **Sprinklr Social** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | 7.1/10 | 565 |

#### Social Analytics

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.1 (364 reviews) | 
| **Follower Analysis** | Not enough data | Feature Not Available | 
| **Post Performance** | Not enough data | 8.2 (441 reviews) | 
| **Paid Campaign Tracking** | Not enough data | Feature Not Available | 
| **Attribution** | Not enough data | Feature Not Available | 
| **Hashtag Analytics** | Not enough data | 7.1 (223 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (233 reviews) | 

#### Reports & Dashboards

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (446 reviews) | 
| **Report Exporting** | Not enough data | 8.0 (443 reviews) | 
| **Scalability** | Not enough data | 8.2 (437 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (39 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (38 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (38 reviews) | 
| **Decision Making** | Not enough data | 6.5 (38 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **Sprinklr Social** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **Sprinklr Social** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | 7.3/10 | 705 |

#### Content & Collaboration

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.5 (346 reviews) | 
| **Content Library** | Not enough data | 8.0 (332 reviews) | 
| **Shared Inbox** | Not enough data | 7.6 (310 reviews) | 
| **Approval Workflows** | Not enough data | 7.9 (335 reviews) | 
| **Users and Permissions** | Not enough data | 7.9 (344 reviews) | 
| **Content Creation** | Not enough data | 7.3 (237 reviews) | 

#### Social Management

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (577 reviews) | 
| **Social Publishing** | Not enough data | 8.6 (553 reviews) | 
| **Campaign Optimization** | Not enough data | Feature Not Available | 
| **Social Engagement** | Not enough data | 8.3 (580 reviews) | 
| **Social Ads** | Not enough data | 7.3 (419 reviews) | 
| **Campaign Planning** | Not enough data | 7.4 (243 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (202 reviews) | 

#### Agentic AI - Social Media Management

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (57 reviews) | 
| **Multi-step Planning** | Not enough data | 6.6 (55 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (55 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (55 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (53 reviews) | 
| **Decision Making** | Not enough data | 6.4 (52 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **Sprinklr Social** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Mobile

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **Sprinklr Social** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.6/10 | 517 |
| **Sprinklr Social** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | 7.7/10 | 65 |

#### Collection

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Authentification** | Not enough data | Feature Not Available | 
| **Review Forms** | Not enough data | 7.4 (47 reviews) ✓ Verified | 
| **Personalization** | Not enough data | Feature Not Available | 
| **Engagement** | Not enough data | 8.4 (56 reviews) ✓ Verified | 
| **Community Q&A** | Not enough data | Feature Not Available | 

#### Agentic AI - Review Management

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.2 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (10 reviews) | 

#### Moderation

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 7.8 (48 reviews) ✓ Verified | 
| **Response Types** | Not enough data | Feature Not Available | 
| **Legal Agreements** | Not enough data | 8.2 (46 reviews) ✓ Verified | 

#### Use Cases

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **E-commerce** | Not enough data | 7.5 (46 reviews) ✓ Verified | 
| **Retail** | Not enough data | 7.6 (45 reviews) ✓ Verified | 
| **Customer Service** | Not enough data | 8.1 (52 reviews) ✓ Verified | 

#### Administration

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Incentives** | Not enough data | Feature Not Available | 
| **Syndication** | Not enough data | Feature Not Available | 
| **Insights** | Not enough data | 8.2 (55 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.3 (54 reviews) ✓ Verified | 
| **Sampling** | Not enough data | 7.3 (45 reviews) ✓ Verified | 

#### Display Options

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Badges** | Not enough data | 7.1 (44 reviews) ✓ Verified | 
| **Widgets** | Not enough data | Feature Not Available | 
| **Integration & APIs** | Not enough data | 7.2 (52 reviews) ✓ Verified | 
| **Marketing** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | 7.2/10 | 31 |

#### Content Sharing

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Social sharing** | Not enough data | 7.4 (30 reviews) | 
| **Content scheduling** | Not enough data | 7.9 (30 reviews) | 
| **Content optimization** | Not enough data | 7.5 (29 reviews) | 
| **Content templates** | Not enough data | Feature Not Available | 
| **AI Content Generation** | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Company news** | Not enough data | Feature Not Available | 
| **Coworker content** | Not enough data | Feature Not Available | 
| **Brand content sharing** | Not enough data | Feature Not Available | 

#### Analytics

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Engagement tracking** | Not enough data | 7.8 (29 reviews) | 
| **KPI Tracking** | Not enough data | Feature Not Available | 
| **Trends** | Not enough data | 6.9 (28 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Platform

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Integrations** | Not enough data | 6.6 (27 reviews) | 
| **Mobile** | Not enough data | 6.3 (29 reviews) | 
| **Adoption Insight** | Not enough data | 7.3 (28 reviews) | 
| **Auto-translation & multiple language management** | Not enough data | 7.2 (27 reviews) | 

#### Agentic AI - Employee Advocacy

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (5 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | 7.4/10 | 490 |

#### Monitoring & Listening

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.2 (406 reviews) | 
| **Influencer Identification** | Not enough data | 7.0 (334 reviews) | 
| **Brand Monitoring** | Not enough data | 8.3 (158 reviews) | 
| **Keyword Tracking** | Not enough data | 8.2 (159 reviews) | 
| **Trend Analysis** | Not enough data | 7.5 (156 reviews) | 
| **Competitor Analysis** | Not enough data | 7.5 (147 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (30 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (30 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (32 reviews) | 
| **Decision Making** | Not enough data | 7.2 (32 reviews) | 

#### Data Management & Analysis

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.1 (365 reviews) | 
| **Social Reporting** | Not enough data | 8.3 (406 reviews) | 
| **Alerts and Notifications** | Not enough data | 7.9 (158 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.7 (149 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **Sprinklr Social** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (5 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | 7.6/10 | 59 |

#### Content

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Types** | Not enough data | 8.0 (57 reviews) | 
| **Migration** | Not enough data | 7.7 (55 reviews) | 
| **Publishing** | Not enough data | 8.2 (56 reviews) | 
| **UGC** | Not enough data | 7.5 (54 reviews) | 

#### Engagement

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Live Streaming** | Not enough data | 6.9 (53 reviews) | 
| **Omnichannel** | Not enough data | 7.2 (52 reviews) | 
| **Personalization** | Not enough data | 7.9 (53 reviews) | 
| **Conversational Commerce** | Not enough data | 7.1 (50 reviews) | 
| **Moderation** | Not enough data | 7.8 (52 reviews) | 

#### Social Shopping

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Promotions** | Not enough data | Feature Not Available | 
| **Shoppable Media** | Not enough data | 6.9 (50 reviews) | 
| **AR/VR** | Not enough data | Feature Not Available | 
| **Social Store** | Not enough data | 7.3 (51 reviews) | 

#### Analytics

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Product Insights** | Not enough data | Feature Not Available | 
| **Social Listening** | Not enough data | 8.3 (53 reviews) | 
| **Campaigns** | Not enough data | 7.9 (51 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | 7.7/10 | 349 |

#### Generative AI

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (133 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Process

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.2 (266 reviews) | 
| **Tickets** | Not enough data | 7.7 (243 reviews) | 
| **Macros** | Not enough data | 8.2 (249 reviews) | 

#### Channels

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Email** | Not enough data | 7.5 (197 reviews) | 
| **Social** | Not enough data | 8.7 (280 reviews) | 
| **Live Chat** | Not enough data | 7.5 (190 reviews) | 
| **Phone** | Not enough data | 6.8 (177 reviews) | 
| **Text** | Not enough data | 7.3 (185 reviews) | 

#### Insight

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.6 (199 reviews) | 
| **Reporting** | Not enough data | 8.4 (276 reviews) | 
| **Visitor Activity** | Not enough data | 7.9 (223 reviews) | 
| **Help Desk** | Not enough data | 7.7 (233 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **Sprinklr Social** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **AI chatbots** | Not enough data | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **Sprinklr Social** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Discovery

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | 

#### Automation

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 

#### Autonomy

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Sprinklr Social** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | AdRoll | Sprinklr Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories

**Unique to AdRoll (10):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Sprinklr Social (11):** [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [SAP Store Software](https://www.g2.com/categories/sap-store), [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Review Management Software](https://www.g2.com/categories/review-management-software), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | Sprinklr Social | 
|---|---|---|
| **Small-Business** | 56.0% | 22.3% | 
| **Mid-Market** | 35.8% | 29.0% | 
| **Enterprise** | 8.2% | 48.7% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### Sprinklr Social

- **Marketing and Advertising:** 14.6%
- **Information Technology and Services:** 6.1%
- **Retail:** 4.7%
- **Financial Services:** 4.4%
- **Consumer Services:** 4.3%
- **Computer Software:** 3.9%
- **Consumer Goods:** 3.9%
- **Entertainment:** 3.6%
- **Hospital & Health Care:** 3.3%
- **Automotive:** 2.6%
- **Other:** 48.7%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (173 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

### Alternatives to Sprinklr Social

- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7241 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (185 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2920 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (408 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### Sprinklr Social

- Title: [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) — 1 comment, 1 upvote
  > **Top comment:** "semrush.com is Great!

You pay for what ya get if ya get me"
- Title: [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone , here’s your  opportunity for you to achieve your dreams of being a multi million dollar rich through trading , I once loss all I got through..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-sprinklr-social)