---
title: Sprinklr Social Reviews
meta_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1217 reviews by the users' company size, role or industry
  to find out how Sprinklr Social works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 1217
  scale: '5'
date_modified: '2026-08-12'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---


# Sprinklr Social Reviews
**Vendor:** Sprinklr  
**Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 1,217
## About Sprinklr Social
Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular &amp; customizable compliance and approval workflows for unique business needs



## Sprinklr Social Pros & Cons
**What users like:**

- Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. (95 reviews)
- Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. (74 reviews)
- Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. (66 reviews)
- Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. (51 reviews)
- Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. (43 reviews)
- Users value the **ability to manage multiple accounts** seamlessly with Sprinklr Social&#39;s unified dashboard and tools. (38 reviews)
- Helpfulness (35 reviews)
- Post Scheduling (35 reviews)
- Users value the **powerful AI-driven features** of Sprinklr Social, enhancing effectiveness and streamlining social campaign management. (35 reviews)
- Powerful Features (34 reviews)

**What users dislike:**

- Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. (54 reviews)
- Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. (48 reviews)
- Users find Sprinklr Social&#39;s **complex setup and configuration** challenging, often requiring external assistance for effective use. (36 reviews)
- Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. (34 reviews)
- Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. (32 reviews)
- Difficult Learning (29 reviews)
- Users note several **missing features** in Sprinklr Social, like limitations on integrations and complex reporting processes. (29 reviews)
- Inadequate Support (26 reviews)
- Not Intuitive (24 reviews)
- Users find Sprinklr Social to be **not user-friendly** , often struggling with functionality and data accuracy. (24 reviews)

## Sprinklr Social Reviews
  ### 1. Over 2 Years with Sprinklr... Still not happy....

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** April 16, 2024

**What do you like best about Sprinklr Social?**

Sprinklr Social's has robust capabilities, that allows you to fully customize the platform - if your time permits. We utilize the platform daily. It gets the job done.

**What do you dislike about Sprinklr Social?**

It's complexities require more guidance during the initial setup due to its intricacies. The platform can be easy, until you start to explore its functionalities beyond the basics. The platform isnt very intuitive which complicates set up. Reporting and listening dashboards require additional time spent with customization. Listening is complicated, especially with garnering notifications about urgent matters.

Customer support is lacking. We were bounced between a variety of account reps and support team members in only a few months and feel silo'd from support. 

Integrations into our other tooling is non existent and or complicated  to set up (wrike, slack, ai integrations)

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social is helping our team publish content, respond to messages, and capture reporting metrics. Sharing listening or reporting dashboards to external stakeholders has been helpful so other teams are aware of what i going on.

  ### 2. Confusing and frustrating

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

Easy approval paths which make it easier to connect with clients. The reporting feature is useful for doing cross channel reporting.

**What do you dislike about Sprinklr Social?**

Lots of errors all the time which make it hard to work. The support tickets do not give helpful information and the FAQ pages are even more confusing. We use it every day

**What problems is Sprinklr Social solving and how is that benefiting you?**

Helping to solve cross channel reporting and set up. Creative reviews.

  ### 3. Sprinklr is too big now in social listening to avoid, but it certainly has it's faults in places.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Ivan S. | Marketer, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** June 06, 2024

**What do you like best about Sprinklr Social?**

I like how easy it is to collaborate: by tagging other users, having an approval line and that all posts are visible to admins, including Drafts. The editorial calendar's layout and feedback when an action is done are very user-friendly. I also like the email notification feature, when it acts on a scheduled post. I like the attention in having visibility of them across modules, too - like with the right naming and tagging conventions, posts are then passed into Analytics reports and all other functions in sprinklr can use them.

**What do you dislike about Sprinklr Social?**

We like the basic workings of the module Spinklr Social, however it has a few small drawbacks. On the whole it works rather well - maybe even the best part of Sprinklr. The timezones and selecting time feature for scheduling posts are a little confusing and we have made mistakes with publishing times in the past. It would be made batter if with AI it would pick-up key words from the text and tag our Outbound posts automatically, instead of us having to rely the users for that, because they very very often don't tag - which then ruins analytics.
Sptinklr Customer Support doens't respond accurately often to our ad-hoc issues. It will still take a day or two but they would often respond to something without in-depth understanding, not addressing what is really the problem we find.

**What problems is Sprinklr Social solving and how is that benefiting you?**

It handles all of our Social media needs, integrated in 1 place.

  ### 4. Not great for moderators

**Rating:** 2.0/5.0 stars

**Reviewed by:** Nicole G. | Lead Community Moderator, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Sprinklr Social?**

Reporting capabilities are useful and customizable.

**What do you dislike about Sprinklr Social?**

Sprinklr social is an extremely bulky platform for a moderator. The screen is way too busy showing 90% of information that is not helpful. This might be a little better if you are handling customer service cases but if you are handling thousands of items across multiple platforms, you'll have about 10% of the screen that you actually need to see at about a 12 point font and tiny icons denoting the platform. It takes way too long to handle items and if you are dealing with thousands in a day i.e. a larger corporation or business, it's time-consuming.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Keeping track of handled items and time it takes to handle.

  ### 5. I would not recommend Sprinklr because it has too many bugs.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2024

**What do you like best about Sprinklr Social?**

To have all the campaigns on a single platform.

**What do you dislike about Sprinklr Social?**

It has too many bugs, and you cannot schedule posts on platforms other than Meta because it gives an error. The interests are not updated, the platform lags every minute, and you cannot switch tabs without everything refreshing and having to start over. The platform is very poorly optimized, making it far from intuitive compared to the native social media platforms, etc.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Poor optimization, lacking functions that the native platforms have. It refreshes from scratch every time you switch screens. You can only schedule on Meta without issues; on other platforms (Reddit, TikTok, Snapchat), it is almost impossible. It does not reflect real-time data, or if it does, it has errors in consumption, impressions, etc. It doesn’t benefit me at all, except for having all social media platforms in one place.

  ### 6. My Sprinklr Journey

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Religious Institutions | Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Sprinklr Social?**

The features I use most are journey facilitator, rules engine, audience profiles, asset manager, and reporting dashboards. I have been using Sprinklr almost daily for 3 months, and am comfortable with basic/out of the box features, but more complicated use cases often require support.

**What do you dislike about Sprinklr Social?**

I dislike that it isn't easy for business users to use, and if there is anything slightly unique about a use case, it requires technical support.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr is *trying* to help us message customers, but often falls short, as it is difficult to build journeys we need and gather insights from these journeys.

  ### 7. Very bad experience, esp. with customer service

**Rating:** 1.5/5.0 stars

**Reviewed by:** Andrea G. | Community manager, rédactrice et formatrice, Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2024

**What do you like best about Sprinklr Social?**

ìt's efficient to centralize our customer care.

**What do you dislike about Sprinklr Social?**

The Sprinklr customer service is the absolute worst. No one listens and it's discouraging so we now even first assess how annoying an issue is to check if it's really worth the struggle with customer service.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Centralizing social customer care

  ### 8. Ok service

**Rating:** 1.5/5.0 stars

**Reviewed by:** Claire M. | Senior Media Relations Specialist , Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2021

**What do you like best about Sprinklr Social?**

Gets the job done, lots of information, attractive dashboard

**What do you dislike about Sprinklr Social?**

not user friendly at all! a barrage of information but not much guidance on how to best leverage. lots of technical issues

**What problems is Sprinklr Social solving and how is that benefiting you?**

scheduling content, engaging with influencers

  ### 9. Expensive, not-user friendly, intense reps

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about Sprinklr Social?**

It has everything on one platform which is definitely nice.

**What do you dislike about Sprinklr Social?**

It is nearly impossible to be autonomous, even with 5+ years in working with these types of platforms. To set up a listening dashboard is like basically needing to learn a new language.

**What problems is Sprinklr Social solving and how is that benefiting you?**

It is hard to create modules but it is nice that once you reach out for help, the answer is always "it's in there". Meaning, it does have the capability not the usability though.

  ### 10. not easy to use

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Aviation & Aerospace | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about Sprinklr Social?**

I like the analytics tool, however, it was not easy to find it.

**What do you dislike about Sprinklr Social?**

It is hard to navigate. Wish things were easier to find

**Recommendations to others considering Sprinklr Social:**

Definitely take the time to go through the training videos -- otherwise it is very difficult to figure out where things are.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Mostly using the platform as a tool to gather analytics

  ### 11. Social Media Usage

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about Sprinklr Social?**

you can schedule across multiple channels

**What do you dislike about Sprinklr Social?**

limited functionality such as the inability to use .srt files, analytics & more

**What problems is Sprinklr Social solving and how is that benefiting you?**

posting to multiple channels

  ### 12. Good basics but nowhere near enough for the price & support was lacking

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2018

**What do you like best about Sprinklr Social?**

I like the reporting feature and the community moderation. We have quite a few social channels and rely heavily on our moderators to respond to users. Sprinklr makes this fairly easy and there are great options to set up keyword alerts and manage permissions.

**What do you dislike about Sprinklr Social?**

The user interface isn't very intuitive and the help functions mediocre so we have to spend a lot of time training users. As a small company, this takes a lot of time and effort. Other platforms have more intuitive interfaces and a chat function for support, which I prefer. 

Sprinklr is also nowhere near ready for community management in Facebook Groups and to manage chatbots. 

It's also slow to respond to Facebook updates. For example: You used to be able to restrict an audience by location and age. Now you can't set a maximum age anymore. We didn't find this out until we reached audiences in countries we weren't active in because we used Sprinklr to schedule our posts and because one element of the restrictions changed, the whole restriction (from Sprinklrs side stopped working). It also doesn't support posting to Facebook Stories. So we ended up not using it for posting anymore because it wasn't up to date. 


**Recommendations to others considering Sprinklr Social:**

Think about whether it's worth your money. 

 Ensure that you have the capacity to keep training new users and to address any technical difficulties they might experience. We found the experience to be very training heavy. 

Also, consider what metrics you need. In hindsigh we discovered that a lot of the metrics were easier to collect and organise through tableau. 

**What problems is Sprinklr Social solving and how is that benefiting you?**

Community management

  ### 13. All in one social management 

**Rating:** 2.0/5.0 stars

**Reviewed by:** danny h. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 23, 2018

**What do you like best about Sprinklr Social?**

I like how any comments, private messages ect are all compiled to one basic column. This helps keeping up with new messages a breeze 

**What do you dislike about Sprinklr Social?**

The Data management refinement is too complex. could be more user friendly
the home page of your favourite tabs resets when you're in a new computer.
the app is too clunky, needs to mimic the computers tabs 
the new UI have to be entered in the address bar every time by putting space.sprinlr.com rather than app.sprinklr.com

**What problems is Sprinklr Social solving and how is that benefiting you?**

a lot of missed opportunities with aftersales customer engagement 

  ### 14. The spinklr send message slowly in china.

**Rating:** 1.5/5.0 stars

**Reviewed by:** xi w. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2018

**What do you like best about Sprinklr Social?**

The sprinkle is good for social media case handing

**What do you dislike about Sprinklr Social?**

The speed is slow in china. The delay is seriously.

**What problems is Sprinklr Social solving and how is that benefiting you?**

it is convenience.

  ### 15. Rather complex

**Rating:** 2.0/5.0 stars

**Reviewed by:** Marta D. | Global Communication Project Manager, Food & Beverages, Enterprise (> 1000 emp.)

**Reviewed Date:** October 24, 2018

**What do you like best about Sprinklr Social?**

Nice & clear graphic presentation in the tool

**What do you dislike about Sprinklr Social?**

Well it's really a tool for social media specialists. 

**What problems is Sprinklr Social solving and how is that benefiting you?**

Social listening, adjusting campaigns

  ### 16. Not a fan

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2018

**What do you like best about Sprinklr Social?**

I do like the analytics, but require rigorous tagging.

**What do you dislike about Sprinklr Social?**

The approval process is complex and adds too many layers. Prefer posting directly on the platforms.

Some features that are available through the social platforms not available when posting via Sprinklr.

**What problems is Sprinklr Social solving and how is that benefiting you?**

The intended use is to streamline the social media content approval and posting processes.

  ### 17. not user friendly

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.)

**Reviewed Date:** October 23, 2018

**What do you like best about Sprinklr Social?**

the best thing is getting a facelift from a previous version.

**What do you dislike about Sprinklr Social?**

unable to track local brand mentions. navigating around is quite hard and tedious, not proper local support. Training provided by sprinklr team does not fit into company's requirement.

**What problems is Sprinklr Social solving and how is that benefiting you?**

social posting

  ### 18. Sprinklr Review

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2018

**What do you like best about Sprinklr Social?**

Sprinklr has great deep analytics abilities.

**What do you dislike about Sprinklr Social?**

Sprinklr has an absolutely atrocious user interface.

**What problems is Sprinklr Social solving and how is that benefiting you?**

We use Sprinklr to inform content strategy decisions, learning what performs best on various platforms.

  ### 19. Not Great for DR

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** November 29, 2017

**What do you like best about Sprinklr Social?**

Its cool to see all social media in one place, and see all of the engagements that go along with it!

**What do you dislike about Sprinklr Social?**

Its very hard to navigate and not intuitive to operate.  for our campaigns it does not offer and added value.

**Recommendations to others considering Sprinklr Social:**

I think this product is best for branding objectives and keeping track of the many posts there.  for DR campaigns like our agency owns Sprinklr is not internally necessary.  We just use it to help our clients out!

**What problems is Sprinklr Social solving and how is that benefiting you?**

it helps our client sort the media from various agencies on their end, Sprinklr provides a system to do so

  ### 20. It works but there's always something with Sprinklr

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 28, 2017

**What do you like best about Sprinklr Social?**

You can schedule and post content. Plain and simple. And it makes tagging easy if you have a complex tagging system from your business intelligence team. 

**What do you dislike about Sprinklr Social?**

There are often glitches/failed posts without explanation. It's super complex and cumbersome to maneuver through. There are elements that remain sticky despite numerous times deselecting them. It wouldn't be my prefered software. 

**Recommendations to others considering Sprinklr Social:**

It's not great for community monitoring. I wouldn't recommend it for that if that's your primary use-case. Often we still have to monitor in the platform. But if your use-case is a complex tagging system it may be right for you. 

**What problems is Sprinklr Social solving and how is that benefiting you?**

A solution for scheduling content. It's not the best solution I've worked with but it gets the job done. 

  ### 21. Doesn't Do All It Promises

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 03, 2017

**What do you like best about Sprinklr Social?**

The idea of Sprinklr is great. They have customizable widgets and dashboards to automate reporting, and you can basically build any report you need within the system.

**What do you dislike about Sprinklr Social?**

The reporting templates never populate correctly; the success managers are hard to reach and don't complete the tasks you need to get done, focusing instead of selling more product; the publishing features are difficult and clunky and often have bugs.

**Recommendations to others considering Sprinklr Social:**

If you're looking for a robust reporting tool, look somewhere else. If you're looking for an easy to use publishing tool, look somewhere else. If you're looking for a tool that can do many things in one place, but at a very high level (and with some occasional coaxing), get Sprinklr.

**What problems is Sprinklr Social solving and how is that benefiting you?**

It is a relatively capable all-in-one publishing and reporting tools. I just wish they concentrated more on making sure all of the pieces work instead of adding more pieces.

  ### 22. Sprinklr

**Rating:** 1.5/5.0 stars

**Reviewed by:** Rachel W. | Social Media Editor - Taste of Home, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 05, 2017

**What do you like best about Sprinklr Social?**

The multiple widgets available for reporting

**What do you dislike about Sprinklr Social?**

The software breaks down regularly when I am scheduling posts.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Social media posting to maximize followers

  ### 23. An easy way to access all of your social media platforms in one place

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2016

**What do you like best about Sprinklr Social?**

Useful for keyword and influencer searches.

**What do you dislike about Sprinklr Social?**

The platform is capable of A LOT but tapping into each of these processes is difficult and can call for repetitive action.

**What problems is Sprinklr Social solving and how is that benefiting you?**

We use Sprinklr to monitor the conversation online about the brand we manage, related topics, and opportunities for fan engagement. With Sprinklr we have been able cut through the negative clutter of social media.

  ### 24. Super Powerful; Super Confusing

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 26, 2016

**What do you like best about Sprinklr Social?**

Anything in organic social that you want to do, you can likely do through Sprinklr. It has so many features and ways to look at your posts and data, that you can customize it into whatever particular solution you are looking for in the moment.

**What do you dislike about Sprinklr Social?**

Because it can do pretty much anything, it is often confusing to figure out how to do the particular thing you're trying to do. You have to wade through countless options and menus to find the one you want, and many things are not intuitive at all (such as searching for and following other Twitter handles). They have a big support team, but I wish I didn't need to use them nearly as much as I do.

**Recommendations to others considering Sprinklr Social:**

Make sure you have enough time to spend on learning the platform. They have a lot of training available, and I would definitely recommend taking it. Otherwise it may be pretty hopeless.

**What problems is Sprinklr Social solving and how is that benefiting you?**

We are working on the social content for a company through their own Sprinklr interface. They have many different profiles and units, and each is handled through the interface with shared and private features. Being able to not worry about the access we need is the best benefit, as well as having centralized metrics (for comparison against other units) and asset repositories.

  ### 25. Great publishing, unreliable reporting

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 11, 2015

**What do you like best about Sprinklr Social?**

The platform's publishing capabilities were truly great, and an enormous resource when it came to scheduling, tagging, and sorting content. Our community managers were able to identify influencers, flag spammers, and schedule content reliably across multiple platforms. 

Customer service was always prompt and responsive, and willing to meet with our team to discuss questions and feedback. 

**What do you dislike about Sprinklr Social?**

Sprinklr's data inconsistencies, relative to native platform analytics, were confusing and dangerous to report on. Luckily on our team, we have extremely savvy content managers who were able to identify when something was off with the numbers, which it always was. 

It seemed as though the product was in beta testing when we initially started using the tool--extremely clumsy UI, and inaccurate data that was wrong more than it was ever right. We received constant apologies, and customer support repeatedly told my team that they were "greatly improving the tool." At such a high cost, we should not have been subjected to an extraordinarily faulty tool, and then made to listen to customer representatives bombastically extolling product virtues and improvements. We wanted a tool that would holistically encompass both publishing and reliable data collection from the moment we began our relationship, and did not receive that with Sprinklr. 

Even to very tech-savvy members of our team, we had immense difficulty gaining fluency with the tool--not an intuitive layout whatsoever.

No efficiencies with Pinterest/Google+/Instagram/Tumblr data collection--had to use native platform analytics and/or other tools to gather this data. 

**Recommendations to others considering Sprinklr Social:**

Always pull native platform analytics to ensure data is correct. Do not trust Sprinklr's native platform analytics outright--they were often wrong. 

**What problems is Sprinklr Social solving and how is that benefiting you?**

As a publishing platform, Sprinklr's abilities were incredible and a total boon to community managers of large (100k+ follower) brands. 


## Sprinklr Social Discussions
  - [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) - 1 comment, 1 upvote
  - [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) - 1 comment, 1 upvote

- [View Sprinklr Social pricing details and edition comparison](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-14+09%3A45%3A48+-0500&secure%5Bsession_id%5D=ce3586e0-dfe4-4c86-b994-8fd0d58268a8&secure%5Btoken%5D=cb7570bf21c1b8994dfa44d0592298dd877b5f88d82854d554558654f7a54558&format=llm_user)
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## Sprinklr Social Features
**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Dashboard**
- Dashboard

**Speech Recognition**
- Speech Recognition

**Compliance Management**
- Compliance Management

**Autonomous Task Execution**
- Autonomous Task Execution

**Sentiment Analysis**
- Sentiment Analysis

**Data Security**
- Data Security

**Third-Party Integration**
- Third-Party Integration

**Human-in-the-loop (HITL)**
- Human-in-the-loop (HITL)

**Agentic Task Execution**
- Agentic Task Execution

**Natural Language Processing**
- Natural Language Processing

**Conversational AI**
- Conversational AI

**Performance Metrics**
- Performance Metrics

**Interaction Tracking**
- Interaction Tracking

**Knowledge Base Management**
- Knowledge Base Management

**CRM Integration**
- CRM Integration

**Inquiry Routing**
- Inquiry Routing

**Contextual Guidance**
- Contextual Guidance

**Communications Management**
- Communications Management

**Proactive Chat**
- Proactive Chat

**Ticket Management**
- Ticket Management

**Social Analytics**
- Competitor Analysis
- Post Performance
- Hashtag Analytics
- Sentiment Analysis
- Lead Attribution
- Real-Time Analytics
- Visual Analytics
- Reporting/Analytics
- Campaign Analytics
- Keyword Tracking
- Influencer Tracking
- Activity Tracking
- Engagement Tracking
- Trend Analysis

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation
- Image Library

**Collection**
- Review Forms
- Engagement

**Content Sharing**
- Social sharing
- Content scheduling
- Content optimization
- AI Content Generation
- Content Settings
- Generative AI

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis
- Social Media Monitoring
- Competitor Monitoring
- Hashtag Tracking
- Engagement Tracking
- Activity Tracking
- Influencer Tracking
- Impact Measurement

**Content**
- Types
- Migration
- Publishing
- UGC

**Generative AI**
- AI Text Generation

**Conversational AI - Conversational Commerce Platforms**
- AI chatbots
- Messaging and Notifications
- AI agents 
- Voice assistants
- Communication apps

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Review Management**
- Adaptive Learning
- Natural Language Interaction
- Multi-Language

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- AI/Machine Learning
- Third-Party Integration
- Social Media Integration

**Additional Functionality**
- Reminders
- Review Monitoring
- Email Reminders
- Monitoring
- Performance Metrics
- Surveys & Feedback
- Activity Tracking
- Data Import/Export
- Review Notification
- Reporting & Statistics
- Feedback Management
- AI Copilot
- Real-Time Analytics
- Survey/Poll Management
- Activity Dashboard
- SMS Messaging
- CRM
- Visual Analytics
- Purchasing & Receiving
- Real-Time Notifications
- Customizable Reports
- Response Management
- Customizable Branding
- SEO Management
- Engagement Tracking
- Review Badge Management
- Negative Feedback Management
- Social Sharing
- Real-Time Data
- Dashboard
- Communication Management
- Sentiment Analysis
- Alerts/Notifications
- Customizable Templates
- Commenting/Notes
- Template Management
- Customer Experience Management
- Social Promotion
- Campaign Management
- Email Management
- Review Request
- Multi-Location
- Multi-Channel Campaigns
- Chat/Messaging

**Social Management**
- Social Analytics
- Social Publishing
- Multi-Account Management
- Social Ads
- Campaign Planning
- Hashtag Capabilites
- Multi-Campaign
- Customer Engagement
- Automated Publishing
- Real-Time Analytics

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- Customizable Reports

**Discovery**
- 3rd-Party Trends

**Process**
- Mentions
- Tickets
- Macros

**Moderation**
- Reviewer Validation
- Legal Agreements

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Engagement**
- Live Streaming
- Omnichannel
- Personalization
- Conversational Commerce
- Moderation

**Platform integration - Conversational Commerce Platforms**
- Ecommerce stores
- Sales channels
- Payment Platform
- Internal tools

**Additional Functionality**
- Negative Feedback Management
- Dashboard
- Audience Analytics
- Multi-Account Management
- API
- Collaboration Tools
- AI Copilot
- Data Import/Export
- Data Visualization
- Audience Engagement
- Content Publishing Options
- Content Discovery
- Generative AI
- Performance Metrics
- Natural Language Processing
- Optical Character Recognition
- Campaign Analytics
- Multi-Language
- Multi-Channel Data Collection
- Reporting/Analytics
- Audience Targeting
- Commenting/Notes
- Approval Process Control
- Content Library
- Reporting & Statistics
- Social Promotion
- Real-Time Analytics
- Customer Engagement
- Automated Publishing
- Benchmarking
- Boolean Search
- Tagging
- Visual Analytics
- Access Controls/Permissions
- Reputation Management
- Social Listening
- Social Advertising
- Customizable Reports
- Campaign Management
- Content Management
- Workflow Management

**Insight**
- Monitoring
- Adoption Insight
- Engagement Analysis

**Channels**
- Email
- Social
- Live Chat
- Phone
- Text

**Use Cases**
- E-commerce
- Retail
- Customer Service

**Analytics**
- Engagement tracking
- Trends
- Employee Engagement

**Social Shopping**
- Shoppable Media
- Social Store

**Customer Query Resolution - AI Customer Support Agents**
- Automated Ticket Resolution
- Contextual Response Generation
- Sentiment Analysis
- Knowledge Base Utilization
- Multilingual Support

**Analytics and Reporting - Conversational Commerce Platforms**
- Conversational analytics
- Advance reporting

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Social Media Integration
- Third-Party Integrations

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Generative AI
- Benchmarking
- Content Library
- Charting
- Dashboard
- Multi-Channel Management
- Dashboard Creation
- AI Copilot
- Automated Scheduling
- Multi-Channel Data Collection
- Activity Dashboard
- Performance Metrics
- Calendar Management
- Commenting/Notes
- Social Media Monitoring
- Workflow Management
- Post Scheduling
- @mentions
- Multi-Channel Marketing
- Tagging
- Data Import/Export
- Data Visualization
- Monitoring
- Access Controls/Permissions
- Competitor Monitoring
- Search/Filter
- Customizable Branding
- Real-Time Data
- Real-Time Monitoring
- Social Promotion
- Social Advertising
- Content Management
- Reporting & Statistics
- Real-Time Reporting
- Campaign Scheduling
- Social Performance Management
- Campaign Management
- API

**Additional Functionality**
- Customizable Reports
- Campaign Management
- Customizable Branding
- Social Advertising
- Filtering
- Approval Process Control
- Keyword Tracking
- Tagging
- Activity Dashboard
- Calendar Management
- Workflow Management
- Post Scheduling
- Alerts/Notifications
- Trend Analysis
- API
- Data Visualization
- Sentiment Analysis
- AI Copilot
- Social Promotion
- @mentions
- Social Media Monitoring
- Generative AI
- Engagement Tracking
- Collaboration Tools
- Brand Tracking
- Drag & Drop
- Commenting/Notes
- Content Management
- Template Management

**Mobile**
- Mobile Optimization

**Insight**
- Surveys
- Reporting
- Visitor Activity
- Help Desk

**Administration**
- Insights
- Content
- Sampling

**Platform**
- Integrations
- Mobile
- Adoption Insight
- Auto-translation & multiple language management
- Communication Management
- Content Management
- Badge Management
- Survey/Poll Management

**Analytics**
- Social Listening
- Campaigns

**Customer Interaction Automation - AI Customer Support Agents**
- Proactive Customer Outreach
- Feedback Collection
- Escalation Handling
- Workflow Optimization

**Platform**
- Multichannel Sharing
- Integration
- Content Distribution

**Display Options**
- Badges
- Third-Party Integrations
- Social Media Integration
- Website Integration

**Agentic AI - Employee Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Additional Functionality**
- Reporting/Analytics
- Mobile Access
- Employee Database
- Dashboard
- Single Sign On
- AI Copilot

**Generative AI**
- Generative AI

**Automation**
- Customer Interaction Automation
- Feedback Collection
- Document Processing

**Autonomy**
- Independent Decision Making
- Adaptive Responses
- Task Execution
- Problem Solving

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