--- title: Sprinklr Social Reviews meta_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1217 reviews by the users' company size, role or industry to find out how Sprinklr Social works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1217 scale: '5' date_modified: '2026-08-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Social Reviews **Vendor:** Sprinklr **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,217 ## About Sprinklr Social Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs ## Sprinklr Social Pros & Cons **What users like:** - Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. (95 reviews) - Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. (74 reviews) - Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. (66 reviews) - Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. (51 reviews) - Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. (43 reviews) - Users value the **ability to manage multiple accounts** seamlessly with Sprinklr Social's unified dashboard and tools. (38 reviews) - Helpfulness (35 reviews) - Post Scheduling (35 reviews) - Users value the **powerful AI-driven features** of Sprinklr Social, enhancing effectiveness and streamlining social campaign management. (35 reviews) - Powerful Features (34 reviews) **What users dislike:** - Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. (54 reviews) - Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. (48 reviews) - Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. (36 reviews) - Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. (34 reviews) - Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. (32 reviews) - Difficult Learning (29 reviews) - Users note several **missing features** in Sprinklr Social, like limitations on integrations and complex reporting processes. (29 reviews) - Inadequate Support (26 reviews) - Not Intuitive (24 reviews) - Users find Sprinklr Social to be **not user-friendly** , often struggling with functionality and data accuracy. (24 reviews) ## Sprinklr Social Reviews ### 1. Seamless integration with all social platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie K. | Social Media Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Sprinklr Social?** Sprinklr Social is an impressive platform for managing all of our social media marketing activity. It allows us to schedule, post, engage with followers and report across all our social channels. **What do you dislike about Sprinklr Social?** While Sprinklr offers a range of features suitable for most businesses, the platform is complex, which can lead to a steep learning curve for new users. This is soemthing to consider if you only require basic social media management capabilities. **What problems is Sprinklr Social solving and how is that benefiting you?** A one stop shop for all our social media marketing activity. ### 2. All social features in one place, with secure governance **Rating:** 5.0/5.0 stars **Reviewed by:** Cédric M. | Head of Social media, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Sprinklr Social?** Having most of the native social media features functional on the Sprinklr interface is a real advantage. It secures governance and account access, and allows for managing all activities in one place (writing with or without AI, publishing, content sponsorship, moderation, reporting). **What do you dislike about Sprinklr Social?** Sometimes certain uses are complex to implement (configuration) and require the help of support (or a specialized agency - subcontractor). **What problems is Sprinklr Social solving and how is that benefiting you?** In a company like ours, many departments need to communicate on social media, each with distinct objectives and KPIs. Sprinklr allows us to centralize all this activity and monitor overall performance with varying levels of granularity according to our needs. ### 3. Great for Multi-Location Posting, But UX Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Sara Chaudhary P. | Marketing and Business Development Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Sprinklr Social?** I like the capability of Sprinklr Social to post to multiple locations at once, which saves us a lot of time since it would otherwise take hours to post to all the social media pages individually. I also find the social listening feature valuable. **What do you dislike about Sprinklr Social?** It's not user friendly, our accounts keep deactivating, it sometimes gives weird errors, and building reports is clunkier than I would like it to be. The UX just isn't very good, some of the things are not labeled the way you'd expect. It was pretty difficult to set up initially. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social lets us schedule posts for multiple locations simultaneously, saving us hours. It also provides a platform for center managers to respond to reviews efficiently. ### 4. Holistic solution with reliability and versatility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Sprinklr Social?** I appreciate the reliability and the diverse features of Sprinklr Social, as it allows us to consolidate all our needs into one tool. We particularly use the Editorial Calendar for an overview of our posts, the tagging of topics to structure our content meaningfully, and the ability to prepare reports easily for the management board using the Presentations Tool. **What do you dislike about Sprinklr Social?** Partially, it would be desirable to integrate even more platform features into Sprinklr. This often fails due to the connection via the API. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for the entire publishing process, community management, and reporting. It is reliable and offers many features that consolidate all needs into one tool. The editorial calendar ensures clarity, and reports can be easily prepared for management. ### 5. Excellent Social Management with Useful Data **Rating:** 5.0/5.0 stars **Reviewed by:** Domenico P. | Digital Analytics and Performance Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Sprinklr Social?** I appreciate the ability to manage all channels from a single platform with Sprinklr Social, avoiding content dispersion and long publication times. The insightful data is particularly useful, transforming performance into concrete information that helps me understand what works best, allowing me to optimize strategies and content. This makes Sprinklr Social a truly valuable tool for working efficiently and strategically. **What do you dislike about Sprinklr Social?** Probably the interface could become increasingly user-friendly, graphically speaking. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to centrally manage social media presence, resolving fragmented management, saving time, and improving control over content. It helps me transform social data into useful insights to optimize strategy, performance, and engagement. ### 6. Sprinklr offers a wide range of features, but can often be a bit overwhelming in places. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media **Reviewed Date:** April 06, 2026 **What do you like best about Sprinklr Social?** Sprinklr offers a wide range of features and brings together all the functions for different areas into a single tool, which also makes collaboration with other teams much easier. **What do you dislike about Sprinklr Social?** Example: A metric has a different name in Data Source A than in Data Source B – this is very confusing. The UI is, in places, very outdated and confusing. Unfortunately, some features offered by competitors are not available in Sprinklr. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr makes the workflow between marketing and customer service easier. In some cases, monitoring and community management can be handled more effectively via Sprinklr than through the platforms themselves. However, there are limitations, as not all features are available through the tool. ### 7. Smooth Onboarding, Clear Processes, and Strong API Compatibility **Rating:** 4.0/5.0 stars **Reviewed by:** AGNIBHA D. | Senior Unit Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Sprinklr Social?** Onboarding process, clearer processes, API compatibility, and smooth execution **What do you dislike about Sprinklr Social?** Pricing is a bit too much. Even support costs money. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr social is solving for my organic VS paid data bifurcation. It is saving me time nd also giving me clearer analysis. ### 8. Great data analysis, but limited AI in the Care area hinders complete insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Sprinklr Social?** The tool offers various possibilities for working with data obtained from social networks, whether through own pages or Social Listening. The insights that can be extracted using the filters are enormous. I really like the way it is possible to perform this data processing. **What do you dislike about Sprinklr Social?** I don't like the fact that some AI data summary reading features are only available for Listening and not for the Care area. This makes data analysis difficult because, for example, when there are spikes in cases on certain days of the month, we can't get an AI summary of the comments to better understand what happened. This also prevents us from assessing whether the classifications used by the team make sense in light of the comments received. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr has been fundamental not only in data processing but also in integrating conversations between users, something that was previously a major challenge for us. Before, we needed to classify each message individually, but now we can do this classification by case, which has made our process much more efficient and optimized our time. We have gained more speed for what matters without losing quality. ### 9. Very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Still easy to navigate. Good assistance on the page **What do you dislike about Sprinklr Social?** I feel the same way as before, except that some features actually has improved. **What problems is Sprinklr Social solving and how is that benefiting you?** Helps our organization with facing client issues and solving them. ### 10. Powerful Social Media Monitoring and Trend Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jose Eduardo S. | Senior Analyst Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Sprinklr Social?** Monitoring social media channels, reviewing comments, and deriving insights on relevant topics related to products and trends surrounding them **What do you dislike about Sprinklr Social?** So far, I haven't found anything I don't like about the platform; I understand its limitations and am looking for ways to address them using usage reports and trend analysis. **What problems is Sprinklr Social solving and how is that benefiting you?** We manage more than 25 accounts, so centralizing our agents’ efforts on channels that are relevant to the company allows us to stay relevant and better understand our customers ### 11. Highly Customizable Reporting, Slight Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like using Sprinklr Social for its reporting and dashboards, especially the listening module, which is great for tracking mentions and the sentiment around the brand. I find the dashboards highly customizable and offer a lot of use cases. **What do you dislike about Sprinklr Social?** Sometimes the features require a lot of trial and error/investigation for them to be fully functioning. It helps to have a good customer success rep. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for centralizing social media efforts across regions and collaboration. The listening module effectively tracks mentions and brand sentiment, and the customizable dashboards offer diverse use cases. ### 12. Intuitive Social Media Management with Great Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Rouf R. | Marketing Manager **Reviewed Date:** February 06, 2026 **What do you like best about Sprinklr Social?** I appreciate that Sprinklr Social makes it easier for me to do my posts without worrying about missing anything. I like the social media asset management in the social section, which is really helpful. The reporting feature is another favorite because you can build custom dashboards. The initial setup was pretty good and easy, and the tool is quite intuitive. **What do you dislike about Sprinklr Social?** I think we can improve the level of customization within those dashboards. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves my social media analytics and reporting problems, making it easier for me to track performance of my social media content ### 13. A start from scratch **Rating:** 4.0/5.0 stars **Reviewed by:** Mukul S. | Assistant Manager orm, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Sprinklr Social?** I have used the Sprinklr tool and was quite impressed with how it has been built from scratch, keeping users requirements in mind. I appreciate the way they’ve integrated comprehensive information, authentication layers, responsive design, and rich graphics. The social media functionalities are well-executed, and I particularly liked how they’ve developed the Care and Personas sections. Most importantly, the platform’s fast loading speed enhances the overall user experience. What I liked most about Sprinklr is it's navigation and the ability to click through and quickly reach the right sections makes the user experience seamless and hassle free. **What do you dislike about Sprinklr Social?** On the downside, for first-time users, Sprinklr can be quite frustrating. The customer support experience has been disappointing — they often shift the blame to the production team rather than resolving issues directly. There's a lack of proper access sharing, which delays onboarding and prevents teams from working smoothly. Additionally, their support team is reluctant to get on calls to help clarify issues, often taking 3–4 days to respond meaningfully. Their approach can feel illogical and disconnected from actual user needs. Even after requesting changes post-production, the process can take months with little to no visible improvement in outcomes. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social is helping us manage everything in one place, publishing, tracking, and responding across platforms. It makes our work easy by giving real time updates and helping the team stay aligned. The way it’s structured really helps in keeping things smooth and clear. It saves time, keeps things responsive, and gives us better control on how we handle social. Apart from this, the way the tool is structured helps us stay organized things are easy to find, navigation is clean, and workflows are well-managed. It also helps us spot issues or trends early, so we can act faster. Overall, it saves time, reduces confusion, and gives us better control over how we manage social presence as compared to other tools. ### 14. Strong integrated Platform for Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Sprinklr Social?** Team at sprinklr is making sure we utilize the platform to a high degree. It covers the entire social media content workflow from ideation and editorial planning to publishing, community management and analytics. It is a very flexible sandbox solution that allows for a high degree of customization and has some neat AI features built in. **What do you dislike about Sprinklr Social?** Easier connectivity to make data available and connect Sprinklr with the existing AI landscape. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr is helping us to have one platform for editorial planning, publishing, analytics and community management. Previously, we were using different platforms, which was not ideal from an efficiency and cost perspective. **Official Response from Rupali Verma:** > Hi We're happy to hear that you have a positive experience with us and find our platform to be customisable and flexible to your needs. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 15. Sprinklr Social Review: Premium Features at a Premium Price **Rating:** 5.0/5.0 stars **Reviewed by:** MANOJ S. | System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Sprinklr Social?** One of the biggest upgrades is the introduction of AI-powered Copilot and AI agents. Helps generate captions, replies, and insights automatically Provides real-time recommendations while managing campaigns Acts like a built-in assistant across workflows **What do you dislike about Sprinklr Social?** Complex Interface & Usability Many users find the platform confusing and not very intuitive The dashboard can feel overwhelming, especially for beginners **What problems is Sprinklr Social solving and how is that benefiting you?** In driving revenue growth, helping to improve business process outcomes. ### 16. Versatile for Multi-Brand Publishing, Needs User-Friendliness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Sprinklr Social?** I appreciate the ability to publish across many platforms and brands at once with Sprinklr Social. The reporting feature is very good and customizable, which is something I really value. **What do you dislike about Sprinklr Social?** It's very complicated looking and can feel hard to navigate. Not super user friendly. It was quite tricky and longwinded - though I was new into the role. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for publishing and reporting. It helps manage multiple brands easily and allows content publishing without many admins. The ability to publish across platforms and customizable reporting are great. ### 17. Convenient Auto-Import and Campaign Tagging for Better Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I love how convenient it is to auto-import natively published social media posts, and I really appreciate being able to tag them to an existing or new campaign for better insights and reporting. **What do you dislike about Sprinklr Social?** Some of the features are not available. For example: (1) the ability to schedule or publish videos longer than 90 seconds, and (2) Facebook/Instagram Story metrics are missing. **What problems is Sprinklr Social solving and how is that benefiting you?** The ability to track competitors and their content strategy is, hands down, the best feature. It really solves the problem of keeping an eye on competitors. ### 18. Social Media Management for CPG Brand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Sprinklr Social?** I really appreciate the advanced tools and features Sprinklr provides for social media scheduling, listening, and overall management. Our team primarily uses it for those needs alongside our customer service team, and it works very well for us. **What do you dislike about Sprinklr Social?** I find that the platform isn’t always very user-friendly, and it often takes some backend work to configure and customize. Even after years of using the platform, it’s not always easy to figure things out. **What problems is Sprinklr Social solving and how is that benefiting you?** Listening: it really has a robust listening tool that other software doesn’t have, and that’s great for finding out what people are saying about our brand. ### 19. ''All-in-One platform for Customer Experience Management'' **Rating:** 4.5/5.0 stars **Reviewed by:** Usman A. | Online Reputation Management (ORM) Level 3, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Sprinklr Social?** I like best about sprinklr social is how it brings all our social channelsinto one Unified Platform.It's very effective for Collaboration across teams and makes managing large-scale social engagement much seamless. **What do you dislike about Sprinklr Social?** Customizing reports and dashboards can be slightly time-consuming, though the insights are excellent once set up. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps us bring all our social media management into a single platform, which solves the problem of switching between multiple tools. ### 20. Amazing Insights and Scheduling Tools **Rating:** 5.0/5.0 stars **Reviewed by:** sharif M. | Concierge assistant manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Sprinklr Social?** it has amazing insights and scheduling tools **What do you dislike about Sprinklr Social?** the deep dive details might be misunderstanding but its nice to have each minute detail **What problems is Sprinklr Social solving and how is that benefiting you?** Post scheduling and insights and community management ### 21. Comprehensive Social Care with Room for AI Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** madisen g. **Reviewed Date:** February 05, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social keeps everything in one place, which makes it easier to manage social care tasks. I also appreciate being able to report on insights, as it helps me understand what customers want or need, as well as address line of business needs. The setup was easy, which is always a plus. **What do you dislike about Sprinklr Social?** I think the AI can be better. I want more stats and specifics. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps me with reporting and customer service, and I like that everything is in one place. ### 22. Sprinklr Social: Absolute Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion **Reviewed Date:** March 24, 2026 **What do you like best about Sprinklr Social?** Sprinklr Social is the top for social media management: intuitive interface, powerful AI for unified publishing, listening, and analytics. Key advantages: • Scalable for multichannel (Instagram, LinkedIn, TikTok). • Real-time and predictive KPI insights. • Smooth automation and integrations. **What do you dislike about Sprinklr Social?** The interface is a bit difficult to manage and is not always straightforward to use. **What problems is Sprinklr Social solving and how is that benefiting you?** Issues resolved: • Fragmentation of tools: Integrate publishing on Instagram, LinkedIn, and TikTok into a single centralized environment. • Inefficient data analysis: Provide real-time KPI reports with predictive artificial intelligence. • Lack of automation: Implement advanced moderation and scheduling to optimize operational processes. ### 23. Very User-Friendly Dashboard for Quickly Filtering Cases **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Veterinary | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Sprinklr Social?** Once you understand the dashboard and how it works, it's VERY user friendly and easy to quickly filter through cases. **What do you dislike about Sprinklr Social?** Sometimes there is clunkiness, and I'm not sure if we truly receive all incoming comments. I wonder what's being left out in the abyss at times. **What problems is Sprinklr Social solving and how is that benefiting you?** It allows us to quickly filter out fires that need to be put out and addressed sooner than later versus just going through cases as they come in. This also allows for a better overall client experience. ### 24. Best soical Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Mohamed A. | Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** What I like best about Sprinklr Social is its ability to centralize and streamline social media management across multiple platforms. The unified dashboard, powerful scheduling tools, real-time engagement tracking, and AI-powered insights make it easy to stay on top of audience interactions while maintaining brand consistency. It’s a great tool for scaling content, monitoring sentiment, and driving smarter social strategy. **What do you dislike about Sprinklr Social?** While Sprinklr Social is a powerful platform, one area for improvement is its user interface, which can feel a bit complex and overwhelming for new users. Additionally, certain tasks—like pulling custom reports or navigating deep analytics—can require extra training or support. Streamlining some of these features could greatly enhance the overall user experience **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps solve the challenge of managing multiple social media platforms efficiently by centralizing publishing, engagement, and reporting in one place. It streamlines our workflow, reduces manual effort, and ensures brand consistency across channels. The real-time listening and sentiment analysis features also allow us to respond proactively to audience needs, ultimately improving our communication strategy and enhancing customer satisfaction ### 25. Reliable, User-Friendly Content Publishing and Performance Insights Across Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** The tool offers an extremely reliable, user friendly way to publish content across different platforms, manage comments, collaborate with various teams and receive accurate up to date performance data. **What do you dislike about Sprinklr Social?** Can’t think of any. It works to support several crucial work streams: editorial planning, community management, analysis and publishing and does a great job **What problems is Sprinklr Social solving and how is that benefiting you?** Provides consistency and quality in sharing brand content across multiple channels. Allows for improved collaboration for multiple stakeholders, provides repeatable sustainable efficient process for content creation, planning, quality control and governance. ### 26. Transform Your Social Media Strategy With Sprinklr **Rating:** 4.5/5.0 stars **Reviewed by:** Evan Y. | Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** The app truly shines in its primary role of automating social media scheduling and posting. It effortlessly integrates with multiple platforms like Facebook, Twitter, LinkedIn, and Instagram, allowing us to maintain a consistent presence across all channels. The scheduling feature is both user-friendly and comprehensive, enabling us to plan posts weeks ahead with ease. This has drastically cut down the time spent on manual posting, ensuring our content reaches our audience at the most opportune moments. The ease of implementation and seamless integration into our existing systems, coupled with its frequent use and extensive features, make it an indispensable tool. Plus, the responsive customer support adds an extra layer of reliability, making the app a cornerstone of our social media strategy. **What do you dislike about Sprinklr Social?** While Sprinklr has his advantages, there are a few areas where it could improve: Limited Customization Options for Advanced Users: While the app provides basic customization features, advanced users might find the options somewhat limited. More flexibility in designing posts and templates would be beneficial. Analytics Depth: The analytics provided are useful but could be more detailed. Enhanced insights into audience behavior and more granular data would help refine our social media strategies further. Mobile App Functionality: The mobile version of the app lacks some features available on the desktop version, which can limit flexibility when managing posts on the go. **What problems is Sprinklr Social solving and how is that benefiting you?** Centralized Management: Sprinklr consolidates multiple social media accounts into a single platform, simplifying management and reducing the complexity of handling various channels separately. This centralization saves time and effort, allowing our team to focus on strategic initiatives rather than administrative tasks. Automated Scheduling: The scheduling capabilities allow us to automate posts across multiple platforms, ensuring consistent and timely content delivery. This automation reduces manual workload and ensures that our messaging reaches the audience at optimal times, enhancing engagement. ### 27. The Ease with Sprinklr **Rating:** 5.0/5.0 stars **Reviewed by:** Priya K. | Assistant Manager- ORM, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Sprinklr Social?** Sprinklr has truly transformed the way we track and manage our social media efforts. From day one, its user-friendly design made it incredibly easy for our team to get started—no steep learning curve, just smooth implementation. We rely on it daily to keep a pulse on conversations, track performance, and stay organized across multiple platforms—all within a single, unified workspace. What really stands out is the depth of features—real-time insights, sentiment tracking, and robust reporting tools that help us make smarter, faster decisions. It also plays nicely with the other tools we use, and whenever we’ve needed help, Sprinklr’s support team has been responsive and helpful. In short, it’s more than just a tool—it’s become a trusted part of how we connect, analyze, and grow our online presence. **What do you dislike about Sprinklr Social?** Sprinklr has proven incredibly valuable for us, with no significant drawbacks. The only minor hiccup we encountered was related to handling timespans for the data we receive. Thankfully, the Sprinklr team addressed this issue swiftly and seamlessly, ensuring everything runs smoothly. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr has become a game-changer in the way we manage social media engagement across our Nestlé brands. Its intuitive design and feature-rich platform make it incredibly easy for our teams to get up and running, with a smooth onboarding process that feels natural from the start. We use Sprinklr daily to monitor conversations around our brands, measure audience sentiment, and optimize content performance—all from one centralized and user-friendly dashboard. Whether it’s responding to customer feedback, tracking campaign results, or staying ahead of trends, the platform gives us the insights and flexibility we need to engage meaningfully with our communities. The seamless integration with our existing digital tools and the always-reliable support team make Sprinklr a trusted partner in our day-to-day operations. It empowers our teams to act quickly, collaborate effectively, and keep our brand voices strong and consistent across all channels. In short, Sprinklr helps us turn real-time social interactions into real-world impact—making it an essential part of how Nestlé builds lasting connections with our audiences. ### 28. Sprinklr Review and Recommendations **Rating:** 3.5/5.0 stars **Reviewed by:** Elizabeth (EL) M. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Sprinklr is a valuable tool for centralizing employee feedback. Its comprehensive features allow me, as a moderator, to efficiently manage conversations by editing, deleting, merging, and closing them. I utilize this software daily in the office. **What do you dislike about Sprinklr Social?** Sprinklr presents usability challenges, particularly within the moderator backend. Copying and Pasting: - Copying text from the properties or case overview page requires holding 'shift' to maintain the highlight for copying. - Pasting text into the case overview page necessitates clicking a checkmark, which could be streamlined by automatic pasting. Case Management: - Post-merger, additional responses unexpectedly populate the "open new response" column, even after the conversation is closed. Search Functionality: - Searching is notably difficult across both front and back ends. All sections of a submission, including properties and summary, should be searchable. - The frontend offers a comparatively easier search experience, as backend searching proves challenging even with specific number or phrase queries using parentheses. - Successful backend searches are largely limited to case numbers or employee names. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr gives the employees a way to collaborate in a forum that is not available outside of this software. We receive direct and honest feedback that helps our organization solve problems and implement feedback. ### 29. A powerful platform that centralizes and streamlines our global social media operations **Rating:** 4.0/5.0 stars **Reviewed by:** Jaime T. | Delivery Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** What I appreciate most about Sprinklr Social is its ability to bring all our social media channels into a single, unified platform. It allows our teams to collaborate efficiently across regions, maintain consistent brand messaging, and respond to customers in real time. **What do you dislike about Sprinklr Social?** The learning curve can be quite steep, especially for new users. Some features are not as intuitive as they could be, and navigating the interface can feel overwhelming at first **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps solve the challenge of managing complex, multi-market social media operations from a single platform. As a consultant, I work with clients who often struggle with fragmented tools, inconsistent workflows, and limited visibility across teams and regions. Sprinklr enables them to centralize publishing, engagement, and listening, while maintaining governance and compliance. This not only improves operational efficiency but also enhances customer experience and brand consistency. For me, it means being able to deliver scalable solutions that drive measurable impact for clients. ### 30. Sprinklr Social - My Take **Rating:** 5.0/5.0 stars **Reviewed by:** Arisha S. | Social Media Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** I’ve been using Sprinklr Social for a while now, and honestly, it’s one of the most powerful tools out there for managing everything social—especially if you’re working with multiple platforms and large teams. We get a single dashboard to plan, publish, listen, and report across all major platforms—Instagram, X, LinkedIn, YouTube. The listening and sentiment tracking features are super detailed. Great for catching real-time conversations and trends. Plus the recently added feature of Sprinklr AI makes analysis easier by generating quick summaries of the widgets. Plus the quick insights feature is also a time saver - delivering key highlights without the need to manually scroll through thousands of conversations Lots of custom dashboard options, competitive tracking, and audience insights that are actually useful. It also has a lot of custom dashboard options, competitive tracking, and audience insights that are actually useful. **What do you dislike about Sprinklr Social?** It can feel a bit complex at first—definitely not plug-and-play. But once you’re past the learning curve, it’s worth it. **What problems is Sprinklr Social solving and how is that benefiting you?** Helps in managing multiple platforms in one place and tracking conversations in real-time ### 31. Smoother Experience, Continue to Build on API **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Sprinklr Social?** I appreciate that Instagram Story analytics are now recorded in the social media analytics reports. In the past I would have to generate a separate spreadsheet for that so now I have more accurate reporting. **What do you dislike about Sprinklr Social?** I would love for Sprinklr to incorporate Instagram Threads API into the mix, since we also post there. Sprinklr can also improve on making sure certain accounts don't get unlinked from time to time - even though it's a quick fix, it's still inconvenient for our team to take care of that every now and again. I would also love for Sprinklr to clarify on whether the suggested times are based on the frequency of us posting at those times, or based on actual user activity and engagement on those respective platforms - that would help me better determine when to schedule without having to estimate from those platforms' analytics pages. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social saves us a lot of time with its scheduling tool. Its pre-saved widgets are also helpful when creating social media analytics reports. ### 32. Experience about Sprinklr **Rating:** 5.0/5.0 stars **Reviewed by:** Aishwarya N. | Senior Customer Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Sprinklr Social offers a centralized platform that simplifies managing multiple social media accounts. I love how intuitive the user interface is, and the ability to schedule and monitor posts across channels in real-time is a major time-saver. The advanced analytics and listening tools provide deep insights into audience behavior, helping us refine our strategy effectively. Collaboration within teams is seamless, and customer engagement is much more streamlined now. Overall, it’s a comprehensive tool for any brand looking to elevate its social presence. **What do you dislike about Sprinklr Social?** While Sprinklr Social is powerful, it does have a bit of a learning curve for new users due to the wide range of features and complex interface. Sometimes, the platform feels a bit heavy, and navigating between modules can be slightly slow. Additionally, the reporting dashboard, while detailed, could benefit from more customization and easier export options. Occasional glitches or delays in post scheduling have also been a minor inconvenience. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social has helped streamline our customer engagement by centralizing all social interactions into a single platform. This has significantly reduced response times and improved customer satisfaction. It’s also solving the challenge of monitoring brand sentiment and social listening at scale. With its robust analytics and AI-driven insights, we can now track performance, optimize campaigns, and make data-driven decisions more effectively. Ultimately, it enhances productivity, improves team collaboration, and ensures consistent brand messaging across all channels. ### 33. Powerful Tool That Needs Time to Master **Rating:** 4.5/5.0 stars **Reviewed by:** Verrell A. | Social Media Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** What I like best about Sprinklr Social is how it centralizes management of multiple social media platforms in one place, which is especially valuable for large teams or enterprises. The publishing, scheduling, and approval workflows make collaboration efficient and help ensure consistent messaging across channels. Ease of Integration is also impressive — Sprinklr connects smoothly with various social networks, analytics tools, and other systems, helping us build a comprehensive ecosystem for social media management. I also appreciate the robust analytics and reporting capabilities, which deliver deep insights and allow for data-driven decisions. Customer Support has generally been responsive and helpful whenever we’ve needed assistance, whether for troubleshooting or understanding advanced features. Since we use Sprinklr frequently on a daily basis, it’s critical to have a platform that’s both powerful and reliable, and Sprinklr delivers on that in many areas. **What do you dislike about Sprinklr Social?** Despite its strengths, Sprinklr Social can be quite complex and has a steep learning curve, making the ease of implementation challenging, especially for new users or smaller teams. It can take significant time to train staff and configure the platform for specific workflows. While customer support is generally helpful, response times can sometimes vary, and resolving more complex technical issues occasionally takes longer than expected. The platform’s user interface isn’t always the most intuitive, which impacts our efficiency, particularly when managing large volumes of content or creating custom reports. Even though integration capabilities are broad, certain integrations or custom setups can require additional technical support or incur extra costs. Because we rely on Sprinklr daily, any performance slowdowns or usability issues can be frustrating and impact our team’s productivity. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social is solving several key problems for us around managing social media at scale. Before using Sprinklr, it was difficult to coordinate content, track engagement across multiple platforms, and maintain consistent messaging, especially for a large team working in different regions. Sprinklr’s unified platform allows us to publish, monitor, and analyze social content from one place, which greatly improves efficiency and reduces the risk of errors or duplicated efforts. The collaborative workflows ensure that content is reviewed and approved properly, helping maintain brand consistency and compliance. Another major problem Sprinklr addresses is the challenge of gaining actionable insights. Its advanced analytics and reporting give us a clear view of what’s working and what needs improvement, enabling us to make data-driven decisions and optimize our strategies. Additionally, the social listening and sentiment analysis features help us stay ahead of potential issues, manage our reputation, and engage proactively with our audience. Overall, Sprinklr Social helps us save time, improve coordination, and make smarter decisions, all of which have a positive impact on our social media performance and brand presence. ### 34. A powerful tool for customer relations **Rating:** 5.0/5.0 stars **Reviewed by:** Oussama Z. | Chargé qualité, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** What I appreciate most about Sprinklr Social is the centralization of all social channels into a single platform. This allows for considerable time savings, a unified view of customer interactions, and better coordination between teams. The tool also offers very good traceability of conversations, intelligent automation features (such as routing rules or standard responses), as well as simplified access to performance metrics through customizable dashboards. **What do you dislike about Sprinklr Social?** it is mainly the complexity of the interface and the adaptation time required for new users. Some features, although powerful, are not always intuitive and require extensive training to be fully utilized. Additionally, it can happen that the platform lacks responsiveness during peak activity times or that certain actions take longer than expected (e.g., loading conversations, updating statuses). Finally, technical support could improve in responsiveness and personalization, especially when managing critical incidents. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr solves several major issues related to customer relationship management on social networks. It centralizes all conversations from multiple channels (Facebook, Twitter, Instagram, etc.) into a single interface, which prevents dispersion and allows for better responsiveness. It facilitates large-scale moderation with filtering, prioritization, and automation tools, which helps us handle critical requests more quickly. It ensures complete traceability of interactions, useful for quality monitoring, training, or escalation of sensitive cases. ### 35. Sprinklr is a robust, all-in-one customer experience platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Hemanth B. | Senior Analyst- Finance, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Unified Dashboard: Manage, schedule, and monitor all social channels in one place (Facebook, Twitter, LinkedIn, Instagram, etc.). Advanced Analytics: Provides deep insights into engagement, reach, sentiment, and performance. AI-Powered Listening: Tracks brand mentions and trends across the web and social platforms in real time. Collaboration Tools: Streamlines teamwork with approval workflows and role-based access. Crisis Management: Real-time alerts and automated workflows help manage brand reputation during issues. **What do you dislike about Sprinklr Social?** Steep Learning Curve: The platform is complex and can be overwhelming for new users without proper training. Cluttered Interface: The UI can feel unintuitive or cluttered, especially for basic tasks. Performance Issues: Some users report slow load times or lag, particularly with large datasets. High Cost: Pricing is tailored for enterprises and may not be budget-friendly for smaller teams. Customization Limits: While powerful, some features and reports may lack the flexibility users expect. Support Delays: Customer support responsiveness can vary, especially during high-demand periods. **What problems is Sprinklr Social solving and how is that benefiting you?** Fragmented Social Management: Problem: Managing many social accounts across platforms is time-consuming and disorganized. Sprinklr Benefit: A unified dashboard lets you schedule, publish, and monitor all content from one place. Lack of Visibility Into Performance: Problem: It’s hard to track and measure ROI or engagement across multiple channels. Sprinklr Benefit: Offers robust, customizable analytics and reporting that provide real-time insights. Inefficient Team Collaboration: Problem: Teams often duplicate efforts or lack coordination when working on social campaigns. Sprinklr Benefit: Role-based access, approval workflows, and shared calendars streamline collaboration. Poor Social Listening & Brand Monitoring: Problem: Missing key mentions or trends can hurt your brand reputation. Sprinklr Benefit: AI-powered social listening tools help you monitor conversations, trends, and sentiment in real time. Inconsistent Customer Engagement: Problem: Disconnected tools lead to delayed or inconsistent customer responses. Sprinklr Benefit: Unified customer messaging ensures fast, consistent communication across platform ### 36. Best for Social Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** Prashant K. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Sprinklr Social?** One thing I really like about Sprinklr Social is the unified dashboard. It allows me to manage multiple social channels in one place, saving a lot of time compared to switching between platforms. I also appreciate the improved AI-driven insights—it helps identify trends, suggest the best posting times, and even recommend responses, which makes engagement more efficient. The collaboration features are also much better now, making it easier for teams to coordinate and track content performance seamlessly. **What do you dislike about Sprinklr Social?** While Sprinklr Social is powerful, I find a few areas that could be improved. The interface can sometimes feel a bit overwhelming, especially for new users, because of the number of features packed into the platform. Certain tasks, like setting up workflows or customizing reports, take longer than expected and could be made more intuitive. I’ve also noticed that performance can slow down when handling large datasets, which affects efficiency. Overall, it’s a strong tool, but simplifying the user experience and improving speed would make it even better. **What problems is Sprinklr Social solving and how is that benefiting you?** Handling more than 7 accounts in a single platform **Official Response from Rupali Verma:** > Hi Prashant We're happy to hear that you have a positive experience with Sprinklr and find our our platform to be the best for social media management. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 37. Listening tool does not compare to CRM **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Sprinklr Social?** Still does not compare to other listening tools available elsewhere, and not really necessary to connect with CRM **What do you dislike about Sprinklr Social?** Develop relationships with social networks to get more access to their APIs like LinkedIn **Recommendations to others considering Sprinklr Social:** Great tool to use - but ensure you utilize all the capabilities. **What problems is Sprinklr Social solving and how is that benefiting you?** Useful to have one tool for both social media management and listening ### 38. The issue is in implementation and the complexities to understand the site idea **Rating:** 1.0/5.0 stars **Reviewed by:** Ahmed M. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2025 **What do you like best about Sprinklr Social?** The idea of the website service is so great is to help the companies the manage there multiple social media platforms using the most advanced technology and AI to handle all of these large effort mission , that will help companies to save there time and invest it in more advanced work. **What do you dislike about Sprinklr Social?** The problem in implementation and the complexities of recording that made understanding the idea for the average user and trying it complicated and difficult just to try for the first time, which makes trying to understand the idea and benefit from the site something that most new users may see as useless and consumes time significantly without benefit, Sprinnklr Social can Restructuring the registration and experience the site to be easy to attract new users easily that will help them to Exploiting The power of their idea and the effect of the market's need for it. **What problems is Sprinklr Social solving and how is that benefiting you?** Fast scheduling for various social media platforms,Ai insights ,Approvals controling system for users is the most important thing for me so I can manage all approvals without issues,also messages and comments management in one place with less effort. ### 39. Intuitive Yet Needs Faster Editorial Updates **Rating:** 3.5/5.0 stars **Reviewed by:** Scott W. | Team Lead – Social Media Strategist **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I find Sprinklr Social to be intuitive and robust in capability. Adding assets and creating posts is easy and possible with just a few clicks, and I'm always learning something new about what's possible within the software. **What do you dislike about Sprinklr Social?** I dislike the lag and sluggishness within the Editorial Calendar. It's been an ongoing issue that's never really been rectified. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social provides global centralization and alignment, manages assets, and enables us to pursue our strategy of always-on scheduling. ### 40. I like Sprinkler because it’s simple and easy to use, but it does have its downsides. **Rating:** 4.0/5.0 stars **Reviewed by:** Jesus O. | Customer Service Agent, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** What I like most about Sprinklr is how organized the system is and the options it gives you to personalize everything. You can even turn off notifications to your liking—super convenient! 😊 I really appreciate how structured it all feels. **What do you dislike about Sprinklr Social?** What bothers me the most is when it sounds like I have a new update or chat, but there’s nothing there—those ghost notifications really keep me on edge 😅. Also, when the system slows down in general, but that’s likely because we’re working with Citrix too! So no worries **What problems is Sprinklr Social solving and how is that benefiting you?** It benefits me because it’s a tool that helps me carry out my work more easily and in an organized way. Since we handle many chats at the same time, it’s really important that the platform stays updated frequently and offers good customization options. I just wish it had even more ways to personalize it! ### 41. Feature-Rich but Needs More Intuitive Design **Rating:** 3.5/5.0 stars **Reviewed by:** Caroline I. **Reviewed Date:** January 22, 2026 **What do you like best about Sprinklr Social?** I like tagging social posts so that I can have deeper metrics when I'm comparing my content pillars. **What do you dislike about Sprinklr Social?** I wish it was easier to use. It's not really intuitive, so you have to spend a lot of time reading through support articles. It was okay. It was overwhelming. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps me manage the social media program, providing analytics and allowing me to post on behalf of my company. I also like tagging social posts for deeper metrics when comparing content pillars. ### 42. Shine is Fading **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Sprinklr Social?** Sprinklr is an incredibly powerful tool and they seem to have strong relationships with major complimentary tools from Meta, LinkedIn to asset hubs, etc. Their help desk is responsive and helpful. There is a bit of a learning curve as the system is so robust, but reporting, data gathering and the newer AI features assist in making it more intuitive. **What do you dislike about Sprinklr Social?** The cost is often prohibitive to implementing all the features Sprinklr offers in large companies with multiple users. It is very difficult to justify the cost vs. ROI. Also, the assigned Success Managers used to be an integral part of brainstorming better ways to use the platform to attain our company's goals and providing some assistance in troubleshooting and design, however, their latitude in assisting customers has been greatly constricted in order to push customers to purchase Managed Services for help. The integration with other tools, though robust, is cost prohibitive. **What problems is Sprinklr Social solving and how is that benefiting you?** The system allows us to align all our social channels across the globe and have a cohesive look at all outputs and stats. ### 43. Centralised Account Management with Clear Visibility into Posts and Performance **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Sprinklr Social?** A single, centralised space where all of our accounts can be managed, with full visibility of posts, performance metrics, and reporting data. **What do you dislike about Sprinklr Social?** The main challenge is not being able to delete Instagram posts in bulk, as you can with Facebook, which makes account clean-ups more time-consuming across so many accounts. **What problems is Sprinklr Social solving and how is that benefiting you?** Giving accounts access to content in a centralised space, making it easier and more efficient for them to find and use what they need. ### 44. Intuitive and User-Friendly, But Needs Better Curation Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Noelia B. **Reviewed Date:** August 27, 2025 **What do you like best about Sprinklr Social?** I find Sprinklr Social very easy and intuitive to use, which greatly benefits my workflow. The setup process went smoothly, thanks to the supportive team that made landing on the app extremely easy. I also appreciate the clusters feature and detailed user information, such as geographic and interest splits, which help us track market trends and competitors effectively. The user-friendly experience and the platform's social listening capabilities make it preferable over other platforms. **What do you dislike about Sprinklr Social?** I feel that while the keyword search feature is intuitive and easy to use, it often introduces a lot of noise into my queries. This makes it challenging to filter out irrelevant information, especially when I am trying to focus on specific content. As a result, I frequently have to manually curate the news or comments that are valuable to my research, which can be time-consuming and cumbersome. I would prefer an advanced curation feature that allows for more precise filtering and the ability to automate the curation process on a larger scale, rather than doing it manually. **What problems is Sprinklr Social solving and how is that benefiting you?** I use the product to track the market, monitor competitors, and understand customer opinions, which aids in strategic decisions. The intuitive interface and detailed user analytics enhance team productivity. ### 45. easy workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Kelly D. | Customer Service Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** It is very structured. You see al the cases you are currently working on and what is still open on the same page in different columns. Interactions with customers is made easy through the chat function inside as well ensuring a good customer support. I use sprinklr every day for work. We had 1 training to get to know the system and it was enough to know how to use the platform. We can easily send the high sensitive cases to Salesforce. **What do you dislike about Sprinklr Social?** The sound is pretty annoying and tried multiple times to turn it off but a new day and its on again. Sometimes the favorite list disappears and you need to wait a few hours for it to reappear again **What problems is Sprinklr Social solving and how is that benefiting you?** It helps us interact with Customers on all our social media accounts all on 1 platform ### 46. Makes managing social a lot easier **Rating:** 4.5/5.0 stars **Reviewed by:** Vipin N. | Account Director, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Everything is in one place, reporting is clear, easy to understand, data in almost real-time and editorial calendar helps us plan and manage our content better. Engagement dashboard is also very simple to use making it east to replying to messages and connecting with audience much easier. **What do you dislike about Sprinklr Social?** It would be better if reporting dashboard showed both paid and organic metrics together, like they do on the native platforms. Currently, it shows organic data for Instagram, which makes it harder to share full performance dashboards with stakeholders. **What problems is Sprinklr Social solving and how is that benefiting you?** Helps us manage all our social accounts in one place. We don’t have to jump between different platforms. Saves time, keeps our work organized. It also makes it easy to reply to people and track how our posts are doing, analyze and derive insights from reporting and take data backed decisions. ### 47. Effortless Navigation and Sharing — Makes It Simple to Share Your Voice **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Sprinklr Social?** Very easy to navigate and share my voice. **What do you dislike about Sprinklr Social?** Need an easier CTA to share my own content for others to see. **What problems is Sprinklr Social solving and how is that benefiting you?** It's helping our team across the world have one voice and amplify our brand. ### 48. Navigating Dashboard and Building Efficiencies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** Dashboards that have already been created for me are easy to use and navigate. **What do you dislike about Sprinklr Social?** Creating new dashboards and editing current ones can be confusing. **What problems is Sprinklr Social solving and how is that benefiting you?** I like that Sprinklr offers so many capabilities, some that I am currently using and many that I would like to use in the future. Their community management features help save me a lot of time. ### 49. Love It: A Powerful Tool That Delivers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Sprinklr Social?** Sprinklr’s Care Console is the main tool I use in my day-to-day work, and it has been a solid, reliable way to manage and respond to customer conversations. The interface is straightforward and makes it easy to quickly review messages and send replies across multiple social channels without feeling cumbersome. **What do you dislike about Sprinklr Social?** Sometimes a connected account disconnects unexpectedly, which can be temporarily disruptive. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr makes it easy for me to engage with customers and see what’s being mentioned across different social channels, so I can stay on top of trends. It does a good job of streamlining customer support workflows and helping teams stay responsive. ### 50. My experience with Sprinklr **Rating:** 3.5/5.0 stars **Reviewed by:** Abdelrahman T. | Customer experience specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Sprinklr offers a user-friendly interface and a range of valuable features, including comprehensive access to the project’s knowledge base, the capability to review and listen to previous calls, and real-time voice-to-text transcription. **What do you dislike about Sprinklr Social?** At times, calls are connected without any ringing, which can be disruptive. Additionally, the platform includes knowledge base content and announcements from unrelated projects, which are not relevant to my work and can become overwhelming, especially considering the volume of updates already received for my assigned project. Moreover, the knowledge base search functionality could be improved, as even when entering the exact title of an article, it sometimes fails to display in the results. **What problems is Sprinklr Social solving and how is that benefiting you?** Manage the calls that patients make about their appointments and other inquiries while having the access to all the necessary knowledge for it ## Sprinklr Social Discussions - [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) - 1 comment, 1 upvote - [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) - 1 comment, 1 upvote - [View Sprinklr Social pricing details and edition comparison](https://www.g2.com/products/sprinklr-social/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+00%3A35%3A20+-0500&secure%5Bsession_id%5D=b408965c-f428-41cb-8f27-285b47b49af5&secure%5Btoken%5D=f9c6e61c262013780d7f046694151a72dc1113933c717d1f1f6d2775113bc98e&format=llm_user) ## Sprinklr Social Integrations - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Grammarly](https://www.g2.com/products/grammarly/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Opal](https://www.g2.com/products/opal/reviews) - [Shelf](https://www.g2.com/products/shelf-shelf/reviews) - [StoryStream](https://www.g2.com/products/storystream/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) ## Sprinklr Social Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Dashboard** - Dashboard **Speech Recognition** - Speech Recognition **Compliance Management** - Compliance Management **Autonomous Task Execution** - Autonomous Task Execution **Sentiment Analysis** - Sentiment Analysis **Data Security** - Data Security **Third-Party Integration** - Third-Party Integration **Human-in-the-loop (HITL)** - Human-in-the-loop (HITL) **Agentic Task Execution** - Agentic Task Execution **Natural Language Processing** - Natural Language Processing **Conversational AI** - Conversational AI **Performance Metrics** - Performance Metrics **Interaction Tracking** - Interaction Tracking **Knowledge Base Management** - Knowledge Base Management **CRM Integration** - CRM Integration **Inquiry Routing** - Inquiry Routing **Contextual Guidance** - Contextual Guidance **Communications Management** - Communications Management **Proactive Chat** - Proactive Chat **Ticket Management** - Ticket Management **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Collection** - Review Forms - Engagement **Content Sharing** - Social sharing - Content scheduling - Content optimization - AI Content Generation - Content Settings - Generative AI **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Content** - Types - Migration - Publishing - UGC **Generative AI** - AI Text Generation **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Voice assistants - Communication apps **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction - Multi-Language **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Additional Functionality** - Reminders - Review Monitoring - Email Reminders - Monitoring - Performance Metrics - Surveys & Feedback - Activity Tracking - Data Import/Export - Review Notification - Reporting & Statistics - Feedback Management - AI Copilot - Real-Time Analytics - Survey/Poll Management - Activity Dashboard - SMS Messaging - CRM - Visual Analytics - Purchasing & Receiving - Real-Time Notifications - Customizable Reports - Response Management - Customizable Branding - SEO Management - Engagement Tracking - Review Badge Management - Negative Feedback Management - Social Sharing - Real-Time Data - Dashboard - Communication Management - Sentiment Analysis - Alerts/Notifications - Customizable Templates - Commenting/Notes - Template Management - Customer Experience Management - Social Promotion - Campaign Management - Email Management - Review Request - Multi-Location - Multi-Channel Campaigns - Chat/Messaging **Social Management** - Social Analytics - Social Publishing - Multi-Account Management - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - Customizable Reports **Discovery** - 3rd-Party Trends **Process** - Mentions - Tickets - Macros **Moderation** - Reviewer Validation - Legal Agreements **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Payment Platform - Internal tools **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Channels** - Email - Social - Live Chat - Phone - Text **Use Cases** - E-commerce - Retail - Customer Service **Analytics** - Engagement tracking - Trends - Employee Engagement **Social Shopping** - Shoppable Media - Social Store **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Analytics and Reporting - Conversational Commerce Platforms** - Conversational analytics - Advance reporting **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management **Mobile** - Mobile Optimization **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Administration** - Insights - Content - Sampling **Platform** - Integrations - Mobile - Adoption Insight - Auto-translation & multiple language management - Communication Management - Content Management - Badge Management - Survey/Poll Management **Analytics** - Social Listening - Campaigns **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Platform** - Multichannel Sharing - Integration - Content Distribution **Display Options** - Badges - Third-Party Integrations - Social Media Integration **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Additional Functionality** - Reporting/Analytics - Mobile Access - Employee Database - Dashboard - Single Sign On - AI Copilot **Generative AI** - Generative AI **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Sprinklr Social Alternatives - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (373 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,805 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,368 reviews)