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Percolate Reviews & Product Details


What is Percolate?

Percolate's complete web and mobile marketing software increases productivity, elevates your brand and helps you generate more sales. From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unites your brand, your data and your stories across every team, location, integrated system and customer interaction.

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Percolate Profile Details

Percolate Profile Details

Languages Supported
Chinese, Dutch, English, French, German, Portuguese, Spanish
Vendor
Percolate
Company Website
Year Founded
2011
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
222
Twitter
@percolate
Twitter Followers
34,771
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Customers Using Percolate

Cisco
IBM
General Electric
Google
Johnson & Johnson
Cigna
Unilever
Marriott
MasterCard
HSBC
Pandora
Electronic Arts (EA)

Percolate Reviews

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Percolate review by Lauren K.
Social Media Strategist
Marketing and Advertising
Mid-Market
(501-1000 employees)
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"Complicated, but useful social media management tool. "

What do you like best?

This tool integrated stock photo subscriptions right into the asset management system, so that is really convenient to have it all in one place. It's also great that you can have clients review and approved content in the system itself and quickly make changes. Also I like all of the platforms the tool supports, especially Pinterest.

What do you dislike?

You get an email every time you receive are tagged in a comment, but unless you click the link from that email, there is no inbox or easy way to find all comments in the tool itself. It can be really annoying and also I worry that comments could be missed.

Recommendations to others considering the product

You'll still need another tool for posting Instagram, keep this in mind. If you are a total newbie to social tools, this may be a harder learning curve than some others in terms of ease-of-use.

What business problems are you solving with the product? What benefits have you realized?

Percolate is great because you can create multiple levels of approval. For our healthcare client, we can integrate approvals by medical staff right into the workflow, which helps us stay accurate. That's a major benefit we have seen.

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Percolate review by Jenni D.
Small-Business
(11-50 employees)
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"Robust all-in-one tool"

What do you like best?

Percolate is a very robust social management tool that I really enjoyed. The Asset Management library was particularly useful as we could store all our content in one place, organized by client and then into different category folders, until we were ready to use the assets. It also has a seamless and easy-to-use content approval workflow which made it very easy to send and receive approvals with our clients.

What do you dislike?

The price is very expensive. Ultimately, my small agency ended up switching to a different tool due to the price. However, if you can afford it and you have at least several different client accounts needing to be managed, it's a great platform!

Recommendations to others considering the product

Percolate is enterprise-level software. It's not really suited for small agencies or those who only manage a couple client accounts. However, if you're a large agency and/or manage at least several accounts/channels, it's definitely worth looking into.

What business problems are you solving with the product? What benefits have you realized?

Our client approval workflow improved significantly once we onboarded Percolate. No more need to send pdf's back and forth through email. Percolate also has solid analytics capabilities built in, making it easy to provide reporting to our clients on a regular basis.

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Percolate review by Ashlee T.
Senior Marketing Analyst
Insurance
Mid-Market
(51-200 employees)
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"Great Platform for Social Media Scheduling with Approval Workflows. "

What do you like best?

Percolate makes it easy to sync up all of your social platforms and easily post to each one. The scheduling capability is great for planning out multiple weeks of social posts at a time. The approval workflow set up was a key factor for my organization. We have to have legal approval before posting most content so allowing each post to be marked with our legal workflow and it requiring approval from the appropriate party before publishing was a huge win for my team. The planner view is also helpful in looking at a date range and easily seeing everything we have queued to publish.

What do you dislike?

Once a post is sent for approval in a certain workflow, the workflow cannot be changed/ edited. Sometimes we need to make changes and then resubmit the post for approval, but we have to then start over and recreate the post because the workflow cannot be changed. Another concern is that if we miss a post for publishing (the approvers don't approve it in time), the post goes back into the draft function which makes us have to funnel to the correct tab in the platform to find and edit it.

Recommendations to others considering the product

Percolate is a great tool for social media planning, scheduling, reviewing and monitoring. It's an easy set up process and they have very responsive customer support.

What business problems are you solving with the product? What benefits have you realized?

We are able to easily and conveniently schedule our social posts and funnel them through the correct approval workflows. This saves us time and offers great efficiency for our team. We are able to monitor the conversation around our company and products and make right any issues customers are having. It's great to see their comments/ feedback in real-time.

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Percolate review by Jennifer P.
Director of Marketing & eCommerce
Marketing and Advertising
Mid-Market
(201-500 employees)
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"Bought it for social publishing, but got so much more"

What do you like best?

We purchased with the intent of replacing Social Studio for about the same cost. In addition to best in class social publishing, we got something we have needed for a long time- a centralized cross channel marketing planner.

What do you dislike?

Percolate works best when your entire enterprise is on it. We still publish print catalogs, so it wasn't appropriate (lacking workflow needed to print production) for our print group to use it. We create marketing plans in the system, but there isn't a neat way to export or allow non-license holders to view in Percolate.

Recommendations to others considering the product

Percolate does several things including asset management, campaign planning, and social media publishing. It can replaces several systems at once, resulting in a cost savings.

It requires very little runway to start achieving successes. It is intuitive and the training they provide is excellent. Also, their support is excellent.

What business problems are you solving with the product? What benefits have you realized?

We didn't realize how much we needed a tool to create marketing plans. The templates a user creates within the campaign planning tool are outstanding.

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Percolate review by User in Internet
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"great robust tool for a team willing to put in the effort"

What do you like best?

For a marketing team, this has the most robust functionality of all the project management tools we've tried. Love the ability to filter for campaigns by tags, it allows us to maintain a marketing calendar that can be filtered by segment & region. We keep all our marketing request briefs in Percolate.

What do you dislike?

No gantt chart capability! We are on beta to try out a new "hierarchy" function, which allows you to see project span and which ones overlap, but it is no where near as robust as Wrike or even some very low level gantt chart tools (like Tom's Planner). With our extremely integrated marketing teams, it is mission critical for me to see which projects overlap / have dependency, so gantt charts are critical. This is the one feature I need to use a 3rd party tool for.

Recommendations to others considering the product

Of all the project management tools we've evaluated, this is by far the most robust tool for a content marketing team. However, it lacks some functionality for other marketing teams (i.e. gantt chart).

Either way, know that you will need to invest a significant effort/time in the beginning to set up your Percolate infrastructure, in our case we have a full-time Percolate admin. But once you've trained the whole team and customized the instance, it's a great tool, and they're very willing to leverage customer feedback in their product roadmap.

What business problems are you solving with the product? What benefits have you realized?

We have multiple marketing functions spread across 3 regions, we've had very little visibility into what other teams are working on and how each of our campaigns may aid or impede their initiatives. Percolate has been helpful in getting us all onto 1 platform (instead of 20 google docs).

Though, it would be even better if we can have more view-only accounts, to allow non-marketing business partners (i.e. sales) to see our roadmap as well.

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Percolate review by Administrator in Construction
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"Oversold and under-delivered on platform capabilities"

What do you like best?

Their hands-on training/guidance was excellent and their social media distribution worked smoothly. We were also impressed with the account reps we had. They were honest and focus on providing good customer service. Seemed to try to solve the problems we had - if only the product could deliver at the same level.

What do you dislike?

The only strength is the social media distribution, which seems to fit more of an enterprise organization, and also still had its shortfalls. It would not integrate very well with LinkedIn, our largest social platform, or with Instagram. The DAM folders could not be sorted in alpha order - only random. The DAM lost our assets a couple of times and they didn't know why, nor could they promise our assets could be restored if it happened again, so we stopped using it for a DAM. They sold out of the box integrations that were not existing and ultimately came back and told us they couldn't do. They sold that they would offer campaign strategy advice, which our rep said they don't really do. The project management /workflows was weak. The intelligence and analytics didn't add any value. We cycled through multiple reps who left the company - good people too.

Recommendations to others considering the product

This is not a content marketing platform. Only a social media distribution platform.

What business problems are you solving with the product? What benefits have you realized?

We needed a content marketing platform and were sold that it would be an end-to-end solution. We ended up using it only for social media. From an administrator perspective, their social media platform was harder to work with than others but as a contributor, it was very easy and intuitive.

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Percolate review by User
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"Great idea, but bad integration "

What do you like best?

Ease of use to find photos and assets for my business group. It’s difficult to integrate our team to Use the product as the set up is clunky. We have now integrated our system to include project briefs with our marketing agency partners.

What do you dislike?

Clunky system that is hard to filter to find specific product photos. The approval process in the system to include briefs is cumbersome.

What business problems are you solving with the product? What benefits have you realized?

Asset management by putting all photos, videos, etc in one spot has reduced the amount of time spent trying to find products.

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Percolate review by Administrator in Sports
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"Percolate can do everything we need it to, but requires a lot of customization."

What do you like best?

I like the ability to make our own templates for briefs and different marketing channels.

What do you dislike?

I don't like that we cannot update the templates in real time. There are also pretty basic font/type style options missing that seem to be a very standard part of most tools.

Recommendations to others considering the product

It is a great tool for campaign management but if your wish is to use it for that, it requires a lot of customization. Percolate is working to make it easier to update/change things in real time but unfortunately, it is still a ways away from doing so

What business problems are you solving with the product? What benefits have you realized?

Campaign management and transparency among not only marketing channel owners but the entire company. There are less emails to comb through and it is easy to look back at campaigns for reporting.

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Percolate review by Grace C.
Small-Business
(11-50 employees)
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"Fine, not perfect."

What do you like best?

Pretty easy to schedule things across a broad variety of platforms.

What do you dislike?

There is no month-by-month view of creatives, only week-by-week, which I find very limiting. Also, it's needlessly tedious to schedule creatives, there are a lot of required fields that I often don't have the required info for, so I have to take the time to put in placeholder info until I have the real stuff.

Recommendations to others considering the product

Get used to only being able to seeing one week at a time.

What business problems are you solving with the product? What benefits have you realized?

Keeping track of social media and blog content schedules, and scheduling shares as needed.

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Percolate review by Agency in Marketing and Advertising
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"Ambitious, but buggy"

What do you like best?

Having all your workflows in one place is ideal, and allows for a seamless approval process from drafting to submission to approvals. It's great to visually see your content calendar laid out ahead of time, and the media asset manager is a great way to share visual assets across markets.

What do you dislike?

They're consistently rolling out updates, which is helpful, but the software will often glitch, turning a process that should take 30 seconds into a 5 minute ordeal. Their paid media integration is not easy, and is not a good fit for teams that both generate social content and add a media spend behind it; it's easier to work directly through the ad platforms for Facebook, Instagram and Twitter

What business problems are you solving with the product? What benefits have you realized?

It was implemented to try to help with a global brand strategy across multiple markets; a lack of proficiency in the software in certain teams makes that functionality irrelevant.

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Percolate review by User in Financial Services
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"Sold as project management and asset management tool, disappointed. "

What do you like best?

While the IU of Percolate was great and it had promise as a content management tool to help us work better across marketing, design and PR, ultimately the tool was sold to us as a "it can do anything you need" type software but it lacked in the specific areas of utility we needed, especially digital asset management.

What do you dislike?

Lacked the content management capabilities we needed to store and access consistent brand assets across teams, and felt misled by their sales and customer support team.

Recommendations to others considering the product

Be sure it meets the needs you have as an organization - I've heard its a great social tool but as a content calendar and digital asset manager it didn't meet expectations.

What business problems are you solving with the product? What benefits have you realized?

We stopped using Percolate because it didn't solve our business problems of being able to provide access to non-marketing teams to approved brand assets while helping us organize and post our content to our owned media channels.

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Percolate review by Topher C.
Head Writer, Classic Select Brands Social + Digital Team
Hospitality
Enterprise
(10,001+ employees)
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"Percolate for the win! "

What do you like best?

-Intuitive features that help me stay organized, especially while working on multiple projects.

-Easy access to top level stop photography.

-Great team that's always been fun to work with.

What do you dislike?

-Because the platform is ever evolving, sometimes features change with little to no warning, putting a pause on my usual fast paced workflow.

-Although Percolate has a lot of great apps, there still isn't an option for posting and organizing assets easily from mobile devices.

Recommendations to others considering the product

Take the time to really learn Percolate's tools in and out. There are so many cool features that exploring them all will only make your job easier.

What business problems are you solving with the product? What benefits have you realized?

-Organization of all my campaign information.

-Simplified posting across platforms.

-Sleek design that helps me maintain focus.

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Percolate review by User in Cosmetics
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"Solid social management tool."

What do you like best?

The organization of the campaigns is great. You can put as many briefs into one campaign as you like, and when you create a piece of creative from a brief in your campaign, it is linked to the campaign so it's always easy to find.

What do you dislike?

It can be glitchy, and there are some things that don't make sense like the character limits for Instagram responses and for Facebook Carousel ads. Also, I always have to compress images before I put them into a Facebook ad to be scheduled or drafted, because anything over 4.0MB is "too big."

What business problems are you solving with the product? What benefits have you realized?

We're able to monitor and listen to what people are saying about us on social, and the Twitter monitoring is very sophisticated because there's an advanced feature where you can filter by location, follow count, etc. For Instagram, none of these features are available (unfortunately).

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Percolate review by User in Internet
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"A really solid platform—exactly what we needed"

What do you like best?

We love having a central calendar that we can all access, and the social media posting capabilities are robust—intuitive to use and a great time saver. Using Percolate has definitely helped us to streamline our workflow and better plan out future content.

What do you dislike?

We'd love the ability to flag posts across licenses (e.g. the ability to flag a San Francisco customer service issue and assign it to that team, even though we operate on different licenses.)

Recommendations to others considering the product

Percolate is awesome and a great social media management tool. Their listening capabilities aren't as robust as Sprinklr's, but it's much more visually appealing and intuitive to use. The customer service aspect has also been incredible; the whole team is responsive, warm, and a pleasure to work with.

What business problems are you solving with the product? What benefits have you realized?

We've solved the problem of having to post natively to every single social media platform. The ability to see what's performing well and re-purpose content immediately is huge for us. Using Percolate has helped our editorial/magazine team and social team sync in terms of planning, and the more people who start to utilize the platform, the better aligned we'll be for all our marketing efforts.

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Percolate review by User in Food Production
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"Great for Social Media - not for ticketing and project management"

What do you like best?

The social media aspect of the tool is the best thing.

What do you dislike?

That you can't assign briefs or view the progress of a project. I can't assign tasks that can easily be assigned back to me for review. I also hate that you can't see who created the original brief or the components. The emails I receive do not send me to the project when I click them. And the calendar view is worthless since you can only see a few at a time. You also should be able to recently viewed briefs as well as the full name of docs as "v2" usually comes at the end of a doc name, not the beginning. I also wish there was a personal dashboard. I was hoping it would have more JIRA features along with the social media tools.

Recommendations to others considering the product

For social media project management it's great, but it lacks in the project management aspect for sharing, reviewing and approving projects.

What business problems are you solving with the product? What benefits have you realized?

Social media development and execution. Saves time and helps keep the calendar organized.

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Percolate review by User
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"Percolate is Fantastic"

What do you like best?

Percolate's calendar planning tool allows us to look at our social content more holistically. The analytics section is also extremely useful in evaluating our campaign effectiveness. Also, the mobile software has made on-the-go social listening and posting so easy.

What do you dislike?

It's also quite frustrating to not be able to post to Instagram, although I know that's no fault of Percolate's. In addition, the latest update to the asset editor created more problems than it solved. We've completely stopped using it.

Recommendations to others considering the product

Spend some time with the analytics tool. It's a bit difficult to use at first, but once you have created a customized dashboard, it will be an invaluable tool.

What business problems are you solving with the product? What benefits have you realized?

Percolate was the main tool we used to build our social presence from the ground up. It allowed us from the start to look at our social presence holistically, making it easier to be consistent across all networks we deemed important. In addition, the analytics tools helped us making smart decisions about what content we shared and when we shared it. Those tools have led us to an effective content strategy that's producing great results.

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Percolate review by Administrator in Airlines/Aviation
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"Percolate is a game changer."

What do you like best?

Organized, efficient, sleek & refreshing. Monitoring social streams has been a breath of fresh air, campaigns and briefs, assets - all things have been a monumental change to our strategy.

What do you dislike?

Nothing to dislike. We've made a few suggestions that have been responded to and any question we have is answered in a timely/super helpful manner! Other than minor bug fixes and "wishes", we're definitely happy with percolate.

Recommendations to others considering the product

If you need a place to organize your Social efforts with an outstanding team behind the platform, Percolate will ease any and every headache you have! We've never felt rushed to better understand the platform and any suggestion we've had has been fixed to some capacity. They're seriously proactive about adjusting any issues or getting rid of bugs. I'm very excited to watch this company grow!

What business problems are you solving with the product? What benefits have you realized?

We needed to get organized - all of our Social efforts were placed in several different Google docs/apps. Now that we have everything in one place where assets and flagging are easy to share, our team is excited about Social, even if it's not in their job description. Percolate has created a place within our office where collaboration doesn't require a conference room, and file sharing doesn't require a downloaded program. Needless to say, we're very happy and looking forward to continuing in the platform.

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Percolate review by Colin M.
Web Producer
Computer Software
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"Percolate is an important part of organizing, planning, and communicating our marketing plans"

What do you like best?

Content can be saved, organized, branded, and posted on multiple social channels all from one platform. This saves a large amount of time when creating and implementing marketing campaigns. Social media trends, responses to customers, as well as reporting.

What do you dislike?

The social calendar is not able to be imported or exported from Percolate. Also, users cannot be added to perform only one job or task.

What business problems are you solving with the product? What benefits have you realized?

This platform allows our team to stay organized regarding assets, strengthening our omnichannel strategy, and allows posts to be monitored and responded to in one spot. Managing and monitoring social channels individually would be very time consuming and not very efficient. Percolate solves this problem for us.

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Percolate review by Nereida Z.
Digital Marketing Intern, Watson Customer Engagement
Information Technology and Services
Enterprise
(10,001+ employees)
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"Social strategist"

What do you like best?

You are able to repost the same post. Provides a single view of multiple accounts and can filter to see individual accounts.

What do you dislike?

The platform doesn't save the filters applied in the planner view so you have to reset every time you finish posting. Also, you can't post the same post multiple times at once.

What business problems are you solving with the product? What benefits have you realized?

One centralized view of 5+ social accounts.

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Percolate review by User in Consumer Goods
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"Great for sharing content within organization"

What do you like best?

Easy to tag other team members and request information. Notification emails can be setup as well.

What do you dislike?

file size limit is low so we cannot add every file we need to. it's also difficult when you're working with vendors that do not use percolate

Recommendations to others considering the product

take the time to learn how to use it to the best of its ability-my team has not had time to be trained on it and we are likely missing out on some great features.

What business problems are you solving with the product? What benefits have you realized?

communication in planning for campaigns--all members can see status of projects and add information

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Percolate review by User in Writing and Editing
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"Flawed and Frustrating "

What do you like best?

I like the approval workflow process, where everyone can examine a post before it goes live.

What do you dislike?

Limitations on feature everywhere you turn. I still find myself using Tweetdeck for this, Buffer for that. I can't import tweets, I can't replicate Tweetdeck features. We had to create our own hack-esque workaround for our calendar. Every time I try to do something, I run into a limitation. It doesn't do everything I need it to, and it can barely replicate functions that Twitter's API most definitely allows.

Recommendations to others considering the product

Like any social media management product, it is not that social swiss army knife you dream of. You'll still use an array of other products, as anything relying on something from a company (Twitter, Facebook) that lets you exist on its API begrudgingly, there's only so much Percolate can actually do.

What business problems are you solving with the product? What benefits have you realized?

The problem of approvals. That's about it.

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Percolate review by Nicole B.
Digital Marketing Associate
Aviation & Aerospace
Mid-Market
(201-500 employees)
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"Useful Tool"

What do you like best?

I like the freedom and control I have over all of our social platforms. So many different options and scheduling ability.

What do you dislike?

The price, the platform is slightly expensive but for all of the features you get, it's worth it.

Recommendations to others considering the product

I highly recommend. We had to discontinue only due to the fact that the cost was too high for a non-profit but we miss it.

What business problems are you solving with the product? What benefits have you realized?

Scheduling and reporting are exceptional out of Percolate. We can plan and get ahead of schedule while still maintaining control.

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Percolate review by Alexandra O.
Product Specialist
Internet
Mid-Market
(51-200 employees)
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"Not so easy to navigate, but well on its way! "

What do you like best?

I liked that you could see across teams and platforms all at once to avoid market saturation. The asset uploader was also incredibly simple, and easy to use. Posting across platforms was also a breeze.

What do you dislike?

I didn't like how difficult it was to retrieve other team member's comments, as sometimes you could see them by hovering over the post in question, others you had to click through, and further than that you sometimes couldn't even find them.

Recommendations to others considering the product

I would highly recommend it to others. Having used it in both an enterprise, and small business capacity shows its value for both uses.

What business problems are you solving with the product? What benefits have you realized?

We were an agency creating posts (both text and image) for a client. It was becoming increasingly difficult to send large email files, so having one central hub where you could create the post, edit and preview it, and ultimately post was convenient.

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Percolate review by Rachel T.
Marketing Coordinator
Civil Engineering
Mid-Market
(201-500 employees)
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"Content Marketing Made Easier"

What do you like best?

Percolate makes it easy to streamline content marketing processes across a multitude of platforms. I have seen how using this one system has helped our team stay on track and aligned.

What do you dislike?

Certain font types are missing that we utilize as part of our corporate brand

Recommendations to others considering the product

Get your IT team involved so you can make a smooth transition or on-boarding of this new software

What business problems are you solving with the product? What benefits have you realized?

Campaign Management, Marketing Action Plans. Used for tracking / managing social media blasts

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Percolate review by Daniela B.
Demand Generation Marketing Manager
Computer Software
Enterprise
(10,001+ employees)
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"Great tool for graphic management "

What do you like best?

The tool is easy to use. Organized graphics and content by theme, which enables collaboration cross multi functional teams

What do you dislike?

The project workflow tool needs to be improved. We ended up leveraging kapost as part of project management instead of peroclate due to a lack of technical advancements

What business problems are you solving with the product? What benefits have you realized?

Ge used this tool to organize all corporate level graphics which were used across marketing, and sales teams for content development and marketing materials

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Percolate review by Administrator in Consumer Goods
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"User-Friendly Social Scheduling"

What do you like best?

Very new to this. What I love: The ability to plot out a social media marketing campaign / content calendar so easily, and share with (and collaborate with) colleagues is, in addition to seeing multiple profiles within the tool (i.e. Different markets and what they've scheduled)

What do you dislike?

I honestly am new to it, but haven't found anything that I dislike yet. That said, I do know that I have more exploring to do within the tool. One thing I'm unsure of currently is whether global content can be centrally "pushed out" to our local markets, so they can translate and confirm the scheduling as necessary.

What business problems are you solving with the product? What benefits have you realized?

What's great about this tool is the ease of being able to schedule evergreen and/or specific campaign content across key platforms.

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Percolate review by Administrator in Retail
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"Percolate is a wonderful system of record for social media"

What do you like best?

The App makes it easy to plot content and approve creative on the go. It's also a great system of record and image bank.

What do you dislike?

It would be nice to see the creative by month, like you can do in the weekly view. The mobile views of individual posts don't actually reflect what it looks like on a mobile feed. The image editor doesn't allow you to undo edits without starting over. Also the drop down for editing images doesn't always go away when editing pictures. Recently, responses to private messages on Facebook have not been going through. Finally, it would be wonderful to search for published content within the calendar. Sometimes we need to find posts from last year and it's more tedious without a search feature.

In terms of communication, if there is trouble with the tool, we've had to reach out to our account executive instead of proactively being informed of the glitch.

While there are a few things to improve upon, we love the customer service and how often Percolate improves it's tools and updates its features.

What business problems are you solving with the product? What benefits have you realized?

Being able to plan out content, having a central place for multiple teams to see our work, and (most importantly) having a system of record for our social media content.

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Percolate review by Administrator in Consumer Goods
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"Great for Social Media organization, but needs improvements for general marketing use. "

What do you like best?

You are able to coordinate and manage all social media in one place, which is really convenient. The Brew is also a great resource for seeing all relevant social media activity on our brand as well as our competitors.

What do you dislike?

You are not able to archive any campaigns, so you always have a growing list of projects that are active and complete.

You are not able to limit permissions on folders or assets, which makes it difficult to post WIP assets or share items with only specific teams.

What business problems are you solving with the product? What benefits have you realized?

We are able to track and report all our social media in one place. This has helped us realize how much more activity we need to improve upon.

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Percolate review by Jo C.
Inspirationalist
Health, Wellness and Fitness
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"Not the brand I would use"

What do you like best?

What I like best is how easy it is to connect

What do you dislike?

So far what I dislike about it is that it’s seemingly made for large companies. Not designed for ma and pa shops.

Recommendations to others considering the product

Make sure you have time to learn about this product. Taking your time will make this product worthwhile.

What business problems are you solving with the product? What benefits have you realized?

Nothing right now.

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Percolate review by Alexa L. F.
Social Media Coordinator
Hospitality
Enterprise
(10,001+ employees)
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"Simplified Content Management"

What do you like best?

I love the ability to tag posts and group content by campaign.

What do you dislike?

The asset organization could be better. I also wish I could schedule Instagram posts on this site.

Recommendations to others considering the product

This product is easy to use for anyone familiar with content management sites. I used Hootsuite in my previous role and had no issue transitioning to this software.

What business problems are you solving with the product? What benefits have you realized?

I schedule content for seven channels through Percolate, and it's easy to see everything in one place.

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Percolate review by Brittany P.
Product Content Management and Social Media – Marketing/Communications Team
Consumer Goods
Enterprise
(5001-10,000 employees)
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"Media editor"

What do you like best?

I liked that you could download free images and add logo or writing to it. The program had great pricing.

What do you dislike?

I only experience little time with the program before our license ran out so I cannot say what I dislike about it.

What business problems are you solving with the product? What benefits have you realized?

Using new and fresh images were always the best part of Percolate but also being able to store our own assets in it was extremely helpful.

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Percolate review by Consultant
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"Pretty good for what's out the market"

What do you like best?

It has great UX and has a very useful dashboard. Even an intern can more or less get up to speed.

What do you dislike?

It can be a bit hard to customize to the specific needs of a campaign. But it is the best (by far) best management tool I've used thus far.

What business problems are you solving with the product? What benefits have you realized?

Getting more feedback from our audience in a way that was easy to keep track of- our old tool had such clunky UI our campaign team was constantly fretting about how to finetune things as campaigns were running.

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Percolate review by Administrator in Education Management
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"Percolate Review"

What do you like best?

Well-organized, easy to navigate, and provides multiple workflows. We only used this software for a handful of projects, but it was handy and helped us keep better track of our timelines.

What do you dislike?

More workflow customizations would be ideal. For example, it was sometimes difficult to tell where exactly a workflow was sitting if I assigned it to multiple stakeholders at once.

Recommendations to others considering the product

The trial was very helpful and I would recommend users set up a launch call with Percolate ahead of time - they were able to assist greatly.

What business problems are you solving with the product? What benefits have you realized?

It increases the speed, organization and efficiency by which we are able to complete projects.

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Percolate review by Agency in Marketing and Advertising
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"Percolate? Don't hate."

What do you like best?

This tool is amazing for analysis of the social media profiles through robust community management platforms at scale, in elevation.

What do you dislike?

We find that 27% of the key modular component areas are interacting without intent. This can cause headaches within our internal team marketing platforms.

What business problems are you solving with the product? What benefits have you realized?

We are solving several key compontnets to the way we promote multiple products in variation. Picture a product, without key, in the social environment? This is where Percolate steps in.

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Percolate review by Maggie P.
Head of Digital Marketing
Sports
Mid-Market
(201-500 employees)
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"Not my favorite"

What do you like best?

The interface seems enticing, but it's actually not

What do you dislike?

The data doesn't load and some of it is missing

What business problems are you solving with the product? What benefits have you realized?

None really

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Percolate review by Consultant in Marketing and Advertising
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"SMM is a commodity, but Percolate works if you have it."

What do you like best?

The ability to manage enterprise accounts in one place is important for an organization. It makes it easier to manage assets across a team.

What do you dislike?

It's a little bare-bones in terms of functionality. But each tool works.

Recommendations to others considering the product

It's a strong option and it just works. If you're concerned about being fancy and being seen as an "innovative thought leader," then a more expensive bespoke solution will suit you better.

What business problems are you solving with the product? What benefits have you realized?

Deploying social media assets across multiple accounts, scheduling, and team management.

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Percolate review by Administrator in Sports
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"Percolate Review"

What do you like best?

I like the ability to re-post on multiple platforms. I like the approval workflow.

What do you dislike?

I find the image library cumbersome. It can be easy to lose posts if they miss the publish time.

What business problems are you solving with the product? What benefits have you realized?

I like being able to see everything that our brand is saying at any given time. We have also used the reporting functionality. I can also use it as a resource to see what we said in the past even if I wasn't a part of it.

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Percolate review by Executive Sponsor in Information Technology and Services
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"Nice In Theory But Very Complicated Product"

What do you like best?

I like that it does try to put in place guardrails around content marketing and editorial processes and calendars across teams. This is a big problem.

What do you dislike?

This requires serious buy-in from teams and often doesn't work if people don't stay in the tool - which is bound to happen.

Recommendations to others considering the product

Definitely talk closely with their engineering team and map out precise workflows before you sign a contract - there are some limitations as to what it can and cannot do.

What business problems are you solving with the product? What benefits have you realized?

Content marketing management.

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Percolate review by Administrator in Entertainment
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"Percolate is Awesome"

What do you like best?

Calendar, Asset manager, Analytics,

What do you dislike?

It's all good!

Recommendations to others considering the product

Percolate is a one-stop shop - you can totally handle all of your social media and content management needs.

What business problems are you solving with the product? What benefits have you realized?

Percolate saves me SO MUCH time when it comes to social media. I can easily plan out campaigns and make sure they're organized and targeted to the right audiences. I love the analytics, which help me coordinate my content to the proper channels and at the right time.

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Percolate review by User in Public Relations and Communications
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"Percolate is an easy to use system"

What do you like best?

I like that I am able to have all of my marketing platforms in one place. It's easy to use and easy to teach to my colleagues.

What do you dislike?

I don't dislike anything, I really do believe this platform is easy to use and there aren't a lot of issues with it that I would recommend fixing.

What business problems are you solving with the product? What benefits have you realized?

I am now able to have all of my marketing platforms in one place making it easier to do my job more efficiently and effectively.

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Percolate review by Stuart F.
Head of Client Solutions
Marketing and Advertising
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"Fantastic Tool - Wish we had implemented."

What do you like best?

From the custom watermarks, to the easy and simple content search to share with your consumers, Percolate is in a class of its own. It allows brands to become publishers and operate with the efficiency that you seldom see from a traditional program. It adds a level of professionalism and management to your content that goes an extremely long way.

What do you dislike?

Percolate can be a tough sell to clients who don't see the immediate benefit - after all it's very slick and arguably could be done in-house by an agency with a lot of legwork. However, Percolate would actually have been more cost effective due to the time that we'd save through implementation.

Recommendations to others considering the product

Perfect tool to implement a complex social publishing system with a variety of agency/client management options.

What business problems are you solving with the product? What benefits have you realized?

Percolate would have allowed us to take on and fully realize the voice/content management of a complex brand with many different facets. I'm actually bummed we never got to implement it.

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Percolate review by Lee Anna M.
Director of Communications
Media Production
Small-Business
(11-50 employees)
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"Percolate helps connect disconnect teams with ease. "

What do you like best?

Simple to use. Clean look. Easy to teach colleagues.

What do you dislike?

Some bugs, but they're quickly solved by the team.

What business problems are you solving with the product? What benefits have you realized?

Bridging gap between different departments with similar, but different goals.

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Percolate review by Administrator in Legal Services
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"Lands Flat Despite Premium Pricing"

What do you like best?

Access to photo library. Attempts at diversity for sharing, engagement

What do you dislike?

Constant bugs, poor customer service. More aggressive on sales side rather than resolution side

Recommendations to others considering the product

Explore other options i.e. Sprout/Hubspot paired with a quality Photoshop capacity and a stock image subscription

What business problems are you solving with the product? What benefits have you realized?

Effectively provides a baseline for 'social media sharing for dummies' - not a dynamic or exceptional tool versus an easy, introductory path to getting content beyond basic online.