Best Fundraising Software

How Many Fundraising Software Products Does G2 Track?

Total Products under this Category: 390

Category Stats (Sep 2026)

  • Average Rating: 4.28/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Raise (+5.88%) - Among all products in this category, Raise recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Fundraising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 17,300+ Authentic Reviews
  • 390+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Fundraising Software

G2 Grid® for Fundraising Software plotting products by satisfaction and market presence

Highlighted products: Givebutter, Donorbox, Zeffy, Bloomerang CRM, Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud), Bonterra Network for Good, Bonterra OneCause, and Blackbaud Raiser's Edge NXT.

Underlying data: [Grid® JSON](https://www.g2.com/categories/fundraising/grids.json?focus%5B%5D=givebutter&focus%5B%5D=donorbox&focus%5B%5D=zeffy&focus%5B%5D=bloomerang-crm&focus%5B%5D=agentforce-nonprofit-formerly-salesforce-nonprofit-cloud&focus%5B%5D=bonterra-network-for-good&focus%5B%5D=bonterra-onecause&focus%5B%5D=blackbaud-raiser-s-edge-nxt)

Givebutter

Givebutter is the most-loved nonprofit fundraising platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple categories of tools, including donation forms, fundraising campaigns, events, auctions, donor management (CRM), email, texting, and more—all for free, thanks to a 100% transparent tip-or-fee model. As the #1 rated nonprofit software company on G2 across multiple categories, Givebutter is on a mission to power the next billion changemakers. For more information on Givebutter, visit https://givebutter.com. Givebutter: Raise more. Pay less. Give better. 💛

Average Rating: 4.7/5.0

Total Reviews: 2,199

How Do G2 Users Rate Givebutter?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.3/10 (Category avg: 8.2/10)
  • Automation: 8.4/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Givebutter?

  • Seller: Givebutter
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Wilmington, DE
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, President
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 84% Small, 11% Medium

What Do G2 Reviewers Say About Givebutter?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Givebutter, allowing quick integration and efficient fundraising capabilities.
  • Users love the easy fundraising management of Givebutter, enhancing event experiences and streamlining donation tracking.
  • Users love the intuitive design of Givebutter, making fundraising and donor communication effortless and efficient.
  • Users value the easy setup of Givebutter, allowing quick and effective use for fundraising and communication.
  • Users highlight the easy setup of Givebutter, allowing quick navigation and smooth campaign creation for fundraising.
Cons
  • Users experience missing features like AI integration for text, an easier contact import, and membership options.
  • Users struggle with pledge management issues that complicate their donation experience and deter contributions.
  • Users are frustrated with the high fees on credit card transactions, feeling it affects their donation experiences negatively.
  • Users find limited customization for contact lists and donation pages frustrating, affecting overall effectiveness of campaigns.
  • Users experience tipping confusion with Givebutter, leading to frustration during the donation process.

What Are Recent G2 Reviews of Givebutter?

What Are G2 Users Discussing About Givebutter?

Donorbox

Donorbox is an all-in-one fundraising platform designed to help nonprofits overcome key challenges like donor drop-off, limited resources, and the need for sustainable growth. With fast, easy-to-use donation forms, an AI-powered CRM, and seamless in-person giving options like Donorbox Live™ Kiosk, we empower organizations to maximize donations, build lasting donor relationships, and streamline their fundraising efforts – online and on-location. Join 100K+ nonprofits who trust Donorbox to grow their impact and sustain their mission.

Average Rating: 4.6/5.0

Total Reviews: 1,525

How Do G2 Users Rate Donorbox?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.4/10 (Category avg: 8.2/10)
  • Automation: 8.4/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Donorbox?

  • Seller: Donorbox
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Arlington County, Virginia
  • Twitter: @Donorbox
    6,037 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    155 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Director
  • Top Industries: Non-Profit Organization Management, Religious Institutions
  • Company Size: 86% Small, 3% Medium

What Do G2 Reviewers Say About Donorbox?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Donorbox, making online donations and setup quick and simple.
  • Users love the easy setup of Donorbox, allowing for quick and efficient fundraising campaign creation.
  • Users highlight the setup ease of Donorbox, enabling quick integration and efficient fundraising in minutes.
  • Users appreciate the easy setup and cost-effectiveness of Donorbox, making it ideal for volunteer-run organizations.
  • Users appreciate the low fees and quick setup of Donorbox, which simplifies fundraising and facilitates effective campaigns.
Cons
  • Users are frustrated with high fees that reduce the donations received by their nonprofits significantly.
  • Users express concern over transaction fees that reduce the impact of their donations, especially for smaller amounts.
  • Users feel that the pricing issues for integrations and premium features may be excessive for small-scale fundraisers.
  • Users express frustration with payment issues, citing fees and the need for multiple accounts for processing donations.
  • Users feel that the limited customization options hinder their ability to tailor Donorbox to their needs effectively.

What Are Recent G2 Reviews of Donorbox?

What Are G2 Users Discussing About Donorbox?

Zeffy

Zeffy is a nonprofit fundraising platform where every dollar raised stays with the mission. Unlike most fundraising tools, which charge 5% or more per transaction, Zeffy covers all credit card processing fees and platform costs — funded instead by optional tips donors leave at checkout. Development directors, fundraising coordinators, treasurers, and executive directors rely on Zeffy to run their entire fundraising operation from one place, whether they lead a small community organization or a national charity with thousands of donors. The fee problem is real: on a $100,000 campaign, transaction fees alone can redirect $5,000 or more away from programs before a single dollar reaches the cause. Zeffy eliminates this loss entirely. Nonprofits pay no platform fee, no monthly subscription, and no hidden charge — every processing cost is absorbed so the full amount raised goes to the mission. From one dashboard, organizations can create donation forms, sell event tickets, run raffles, manage online auctions, launch peer-to-peer campaigns, handle memberships with automatic renewal, and operate an online shop. In-person fundraising is handled through a tap-to-pay mobile app that accepts payments on the spot. For donor communications, Zeffy includes a built-in email and newsletter platform as well as a postmail service that sends physical letters and postcards directly to donors. Giving history, contact records, and automated tax receipts for eligible organizations are managed through a built-in CRM, with real-time reporting across all fundraising types. Zeffy connects with the tools nonprofits already use. Donation forms and campaign pages embed directly into WordPress, Wix, Squarespace websites and more! Donors can give through Apple Pay, Google Pay, PayPal, and Venmo alongside standard credit and debit cards. Teams that rely on Mailchimp, Constant Contact, or social outreach through Facebook, Instagram, and WhatsApp can continue using those channels alongside Zeffy. QuickBooks integration keeps financial records current without manual exports. More than 100,000 nonprofits — from Big Brothers Big Sisters chapters and local YMCAs to neighborhood food banks, faith communities, and grassroots advocacy groups — have raised over $2 billion through Zeffy, saving more than $100 million in fees that returned directly to programs. Organizations that switch to Zeffy typically eliminate platform fees on the first campaign — without changing how they fundraise.

Average Rating: 4.9/5.0

Total Reviews: 2,571

How Do G2 Users Rate Zeffy?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.0/10 (Category avg: 8.2/10)
  • Automation: 9.1/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Zeffy?

  • Seller: Zeffy
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Montreal, CA
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, President
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 60% Small, 4% Medium

What Do G2 Reviewers Say About Zeffy?

AI-generated summary from verified user reviews

Pros
  • Users find Zeffy to be a streamlined and user-friendly platform, making it easy to manage their nonprofit needs.
  • Users find Zeffy's easy setup incredibly beneficial, enhancing their fundraising experience effortlessly with no fees.
  • Users love Zeffy's no fees for non-profits, maximizing donations and simplifying fundraising efforts significantly.
  • Users find Zeffy exceptionally easy to set up, enjoying its seamless integration and user-friendly interface for fundraising.
  • Users appreciate Zeffy's effective fundraising capabilities, making events and donations seamlessly organized and user-friendly.
Cons
  • Users find Zeffy lacking in comprehensive donation management features, limiting its effectiveness as a complete donor CRM.
  • Users desire missing features like enhanced auction options and improved organizational categories for better overall experience.
  • Users feel limited by the restrictions on permissions and design tools, affecting campaign versatility and presentation.
  • Users express concern over payment issues with Zeffy, particularly regarding transparency and automatic fees affecting donations.
  • Users note the limited customization options in Zeffy, which may hinder advanced branding and complex workflows.

What Are Recent G2 Reviews of Zeffy?

Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)

1) At Salesforce.org, we believe technology when used for good can change the world. It is the most powerful equalizer of our time, providing access to data, knowledge, and above all, connections. Salesforce.org (http://salesforce.org/) offers solutions built on the Salesforce platform, designed for the needs of nonprofits, educational institutions, and foundations. As a social enterprise, the more missions our technology supports, the more we’re able to invest back into innovation and communities, creating an endless circle of good. 2) The Nonprofit Cloud offers nonprofits solutions in: * Fundraising * Reporting and Analytics * Income Management * Donor Engagement * Donation Management * Marketing Communications and Engagement * Personalized Journeys * Marketing Automation * Community Portals * Attribution & AI * Program Management and Service Delivery * Program Delivery * Grants Management * Impact Measurement * Volunteer Management * Advocacy * Hotline/Helpline Management * Case Management * Project Management * Salesforce.org (http://salesforce.org/) also offers Foundations and grantmaking nonprofits outbound grants management solutions. 3) The Nonprofit Cloud has solutions to help you manage and deliver your programs and services, raise more funds, engage more effectively with your stakeholders, and understand and share your impact all on a single technology platform. And you don't have to go it alone. Nonprofits have unique technology needs so Salesforce.org (http://salesforce.org/) offers Success Services for: * Always-on expertise: learn from the people who know Salesforce best * Data-driven insights: plan your strategic roadmap * Design-led innovation: create experiences that delight your constituents We also have an incredible ecosystem of implementation partners with subject matter expertise to help you get your system configured right the first time and up and running quickly and effectively. Nonprofits everywhere are choosing the #1 CRM platform over Salesforce competitors like never before. Join them. * 89% of Salesforce.org customers say Salesforce has helped improve their ability to achieve their mission * +49% faster response to constituents * +24% donor retention * -32% service and support costs * -17% cost per dollar raised

Average Rating: 4.1/5.0

Total Reviews: 82

How Do G2 Users Rate Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.1/10 (Category avg: 8.2/10)
  • Automation: 7.8/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

  • Seller: Salesforce
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management
  • Company Size: 62% Small, 34% Medium

What Do G2 Reviewers Say About Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the customizable CRM integration of Agentforce Nonprofit, enhancing program management and transaction efficiency.
  • Users value the customizability of Agentforce Nonprofit, enhancing fundraising and program management with tailored features.
  • Users value the customization capabilities of Agentforce Nonprofit, enhancing fundraising and program management efficiency.
  • Users value the robust data storage of Agentforce Nonprofit, facilitating easy information retrieval and access.
  • Users value the effective tracking of donations and volunteers with Agentforce Nonprofit, enhancing their fundraising efforts.
Cons
  • Users find the confusing terminology challenging when managing data, though training improves their experience.
  • Users find it takes time to acclimate due to the difficult learning curve compared to other Salesforce products.
  • Users find the difficult learning curve challenging as it differs from other Salesforce products.
  • Users find the product expensive due to aggressive billing and subpar customer service and implementation issues.
  • Users find the high fees and aggressive billing process a significant drawback of Agentforce Nonprofit.

What Are Recent G2 Reviews of Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

What Are G2 Users Discussing About Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

Bloomerang CRM

BloomeraDonors aren't one-dimensional. They show up for your cause in different ways, sending signs of commitment that are easy to miss unless something's watching for them. That's why Bloomerang CRM is different: every morning starts with recommended actions, so your next appeal lands, the donor who's quietly drifting doesn't slip away, and you make the bigger ask with the confidence to land it. Behind every recommendation is a full picture of that donor: their giving history, their engagement, and where they stand right now. You don't have to go looking for it. It's already surfaced, on your dashboard or your phone, wherever you're working, so the right relationship is never buried under someone else's spreadsheet. As part of the Bloomerang Giving Platform, Bloomerang CRM connects with your fundraising and volunteer tools, so your whole team works from the same picture of every supporter, instead of piecing it together across systems. Segmentation and follow-up happen automatically, so building your year-end appeal starts from momentum, not from scratch. Bloomerang CRM helps you move faster and raise more, backed by 17 years of fundraising data and results from more than 24,000 nonprofits.

Average Rating: 4.6/5.0

Total Reviews: 906

How Do G2 Users Rate Bloomerang CRM?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.0/10 (Category avg: 8.2/10)
  • Automation: 8.5/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Bloomerang CRM?

  • Seller: Bloomerang Giving Platform
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Indianapolis
  • Twitter: @bloomerangTech
    7,701 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    586 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Director of Development
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 81% Small, 18% Medium

What Do G2 Reviewers Say About Bloomerang CRM?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomerang CRM to be incredibly easy to use, enhancing their overall experience from the start.
  • Users praise the report generation capabilities in Bloomerang CRM, highlighting its ease and accuracy for data retrieval.
  • Users commend Bloomerang's reporting features for providing essential, accurate data effortlessly for their fundraising needs.
  • Users find Bloomerang CRM intuitive and user-friendly, enhancing their experience with easy navigation and efficient donor management.
  • Users praise the exceptional customer support of Bloomerang CRM, highlighting their patience and training as outstanding.
Cons
  • Users find the limited customization of Bloomerang's email functionality restrictive and frustrating for their communication needs.
  • Users find the limited customization options frustrating, particularly in email communication and reporting features.
  • Users find Bloomerang CRM has limited features, particularly in customer support, email analytics, and survey customization.
  • Users express frustration with limited email management features in Bloomerang CRM, highlighting the need for better customization and filtering.
  • Users find the steep learning curve of Bloomerang CRM challenging, especially with infrequent usage and training limitations.

What Are Recent G2 Reviews of Bloomerang CRM?

What Are G2 Users Discussing About Bloomerang CRM?

Bonterra Network for Good

Network for Good is the only fundraising platform built coaching-first, giving small nonprofits the confidence to know what to do and the capacity to get it done. Powered by Bonterra Que, your always-on AI fundraising assistant, Network for Good combines step-by-step guidance with a full-featured platform for donor management, campaigns, events, grants, and more. Que is trained on 20+ years of small nonprofit coaching and 90,000+ real campaign examples. And it doesn't just advise, it acts. It builds donor segments, drafts emails, creates giving pages, and identifies grant opportunities, all in one place. Not sure the investment will pay off? We are. Our Year 1 Guarantee means that if you follow our best-practice playbook and don't raise enough to cover your subscription, we'll credit the difference. Nonprofits that use Network for Good see a 4.8x return on investment. Built for small nonprofits purchasing their first professional fundraising system — with onboarding, coaching, and AI-powered guidance designed to make that transition fast and worth it.

Average Rating: 4.6/5.0

Total Reviews: 416

How Do G2 Users Rate Bonterra Network for Good?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.5/10 (Category avg: 8.2/10)
  • Automation: 8.4/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Bonterra Network for Good?

  • Seller: Bonterra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Austin, United States
  • Twitter: @BonterraTech
    922 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,329 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Development Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 87% Small, 11% Medium

What Do G2 Reviewers Say About Bonterra Network for Good?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Bonterra Network for Good, finding navigation and donation processes straightforward and intuitive.
  • Users highlight the comprehensive CRM and campaign management features of Bonterra Network for Good that streamline donor engagement.
  • Users value the efficient donor management features of Bonterra Network for Good, enhancing communication and tracking for better engagement.
  • Users commend Bonterra Network for Good's exceptional customer support, noting responsiveness and genuine investment in user success.
  • Users value the efficient donations management of Bonterra Network for Good, simplifying tracking and donor communication.
Cons
  • Users find the confusing features of Bonterra Network for Good hinder their ability to utilize the platform effectively.
  • Users feel that the limited customization of Bonterra Network for Good's templates restricts their creative options.
  • Users find the missing features of Bonterra restrictive, hindering their ability to effectively track and report on donors.
  • Users find the high fees for Bonterra Network for Good burdensome, especially for small organizations and non-profits.
  • Users face a difficult setup process for Bonterra, requiring extensive trial and error to customize effectively.

What Are Recent G2 Reviews of Bonterra Network for Good?

What Are G2 Users Discussing About Bonterra Network for Good?

Bonterra OneCause

Raise more and reach more donors with OneCause fundraising software. Day in and day out, we put your cause at the center of everything we do. Our easy-to-use fundraising platform is designed to meet your donors where they are and maximize your impact. From auctions and peer-to-peer fundraising to online fundraising and Text2Give®, we’ve helped support 90,000+ campaigns so nonprofits can focus on what truly matters: advancing their mission. As a trusted provider of nonprofit auction software, we serve organizations across the United States and Canada and have been recognized with a BIG Innovation award and multiple customer service accolades from the Stevies, ICMI & CCW. OneCause offers powerful, easy-to-use fundraising software built to help nonprofits reach more and raise more. From online giving and auctions to peer-to-peer fundraising, events, appeals, and beyond—our all-in-one fundraising platform makes it simple to drive donor engagement and power year-round fundraising success. Since 2008, we’ve proudly partnered with more than 14,000 nonprofits, helping them collectively raise over $8 billion to fuel their missions. Whether you’re planning a gala, launching a giving day, or looking to grow donor engagement, OneCause is here to empower your mission. Our platform is built for flexibility, so nonprofits of all sizes can create giving experiences that inspire action. From ticketing and sponsorships to industry-leading silent & live auction software, custom branding, and donation processing, it’s your one-stop shop to raise more.

Average Rating: 4.7/5.0

Total Reviews: 512

How Do G2 Users Rate Bonterra OneCause?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.7/10 (Category avg: 8.2/10)
  • Automation: 8.6/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Bonterra OneCause?

  • Seller: Bonterra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Austin, United States
  • Twitter: @BonterraTech
    922 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,329 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director of Development, Development Director
  • Top Industries: Non-Profit Organization Management, Primary/Secondary Education
  • Company Size: 66% Small, 31% Medium

What Do G2 Reviewers Say About Bonterra OneCause?

AI-generated summary from verified user reviews

Pros
  • Users praise the user-friendly and intuitive interface of OneCause, simplifying training and enhancing fundraising efforts.
  • Users highlight the excellent customer support of OneCause, appreciating quick responses and in-person assistance during events.
  • Users praise the user-friendly features of OneCause, enabling hassle-free fundraising event management with comprehensive tools.
  • Users value the streamlined fundraising process of OneCause, enhancing convenience and efficiency in managing events and donations.
  • Users appreciate the easy setup of Bonterra OneCause, allowing smooth event management and enjoyable experiences.
Cons
  • Users find the learning difficulty of Bonterra OneCause challenging, especially for those less comfortable with technology.
  • Users express confusion regarding integration with GiveCampus and cumbersome processes for managing event supporters and automated messages.
  • Users find the difficult learning curve of Bonterra OneCause challenging, especially for those less comfortable with technology.
  • Users note the limited customization options for design in Bonterra OneCause, affecting overall branding flexibility.
  • Users report that the time-consuming learning curve of OneCause can be frustrating for those unfamiliar with technology.

What Are Recent G2 Reviews of Bonterra OneCause?

What Are G2 Users Discussing About Bonterra OneCause?

Blackbaud Raiser's Edge NXT

On average, Raiser's Edge NXT customers experience: - 35% growth in number of donors - 48% growth in number of gifts - 44% growth in total dollars raised Blackbaud Raisers Edge NXT is a cloud-based fundraising and relationship management solution that's smart, fully integrated, and purpose-built exclusively for fundraising. Its advanced technology will streamline your data and reporting processes, increasing operational efficiency, and provide insight to every stage of the constituent lifecycle, helping you attract new supporters, engage them with the right communications according to their unique preferences, and grow their impact on your mission.

Average Rating: 3.9/5.0

Total Reviews: 639

How Do G2 Users Rate Blackbaud Raiser's Edge NXT?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 7.2/10 (Category avg: 8.2/10)
  • Automation: 6.4/10 (Category avg: 8.2/10)
  • Interaction Tracking: 7.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Blackbaud Raiser's Edge NXT?

  • Seller: Blackbaud
  • Company Website:
  • Year Founded: 1981
  • HQ Location: Charleston, South Carolina
  • Twitter: @blackbaud
    32,521 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,272 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Development Associate, Development Coordinator
  • Top Industries: Non-Profit Organization Management, Higher Education
  • Company Size: 48% Medium, 41% Small

What Do G2 Reviewers Say About Blackbaud Raiser's Edge NXT?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Blackbaud Raiser's Edge NXT, finding it user-friendly and efficient.
  • Users appreciate the intuitive design of Blackbaud Raiser's Edge NXT, making it accessible for all experience levels.
  • Users appreciate the user-friendly interface of Blackbaud Raiser's Edge NXT, making it easy for all skill levels.
  • Users appreciate the flexibility and extensive features of Raiser's Edge NXT, enhancing their fundraising effectiveness.
  • Users appreciate the flexibility and comprehensive features of Blackbaud Raiser's Edge NXT, enhancing their donor management capabilities.
Cons
  • Users express frustration over missing features, highlighting limitations in database functionalities and event form capabilities.
  • Users find the database issues frustrating, especially the lack of functionalities in WebView compared to Database View.
  • Users find the limited features of Blackbaud Raiser's Edge NXT frustrating, expressing a need for enhanced functionalities.
  • Users find the transfer differences and limitations between database and NXT frustrating, complicating task execution.
  • Users desire limited access to multiple donors simultaneously and more integrations for improved functionality and efficiency.

What Are Recent G2 Reviews of Blackbaud Raiser's Edge NXT?

What Are G2 Users Discussing About Blackbaud Raiser's Edge NXT?

Bloomerang Fundraising, formerly Qgiv

Bloomerang Fundraising is purpose-built to help you convert more donors, increase gift sizes, and deepen engagement across every channel. Mobile-optimized donation forms, peer-to-peer campaigns, events, auctions, and text fundraising work together—every form starts with settings already built on what drives giving across the platform, like abandoned gift reminders that turn hesitation into a completed gift, Express Donate for one-click giving that improves conversion rates by as much as 55%, and digital wallet payment options like Apple Pay, PayPal, and Venmo that reduce friction at checkout. Real-time analytics and engagement scores help you spot trends, prioritize donors, and decide where to focus next, backed by fraud protection and reporting built for nonprofits, not retrofitted from retail. Because it's part of the Bloomerang Giving Platform, Bloomerang Fundraising connects to your CRM and engagement tools, so every gift and interaction rolls into one supporter record instead of a separate system to reconcile. Whether you're running a Giving Tuesday push or hosting a gala, you get the tools to raise more and retain more donors, backed by transparent, predictable pricing with no hidden fees. Most donors cover the transaction fees themselves, so more of every gift stays with your mission.

Average Rating: 4.7/5.0

Total Reviews: 277

How Do G2 Users Rate Bloomerang Fundraising, formerly Qgiv?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.9/10 (Category avg: 8.2/10)
  • Automation: 9.0/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Bloomerang Fundraising, formerly Qgiv?

  • Seller: Bloomerang Giving Platform
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Indianapolis
  • Twitter: @bloomerangTech
    7,701 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    586 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Director of Development
  • Top Industries: Non-Profit Organization Management, Religious Institutions
  • Company Size: 82% Small, 16% Medium

What Do G2 Reviewers Say About Bloomerang Fundraising, formerly Qgiv?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomerang Fundraising's ease of use exceptional, appreciating helpful customer service and user-friendly navigation.
  • Users find Bloomerang Fundraising's features highly effective for seamless event organization and maximizing fundraising efforts.
  • Users love the intuitive interface and comprehensive features of Bloomerang Fundraising, streamlining event management effectively.
  • Users appreciate the seamless integrations of Bloomerang Fundraising, enhancing fundraising efforts and optimizing campaign management.
  • Users love the intuitive and easy-to-navigate interface of Bloomerang Fundraising, enhancing event management and personalization.
Cons
  • Users find the complexity in entering pledge donations can complicate tracking unpaid sponsorships and guest information.
  • Users find the difficult learning curve challenging, especially those lacking technical expertise or admin knowledge.
  • Users find the learning curve daunting, especially with delayed onboarding support after their database goes live.
  • Users find the donation entry process complicated, particularly with tracking unpaid pledges after events.
  • Users find editing difficult, particularly those less tech-savvy, as custom field mapping can be complex.

What Are Recent G2 Reviews of Bloomerang Fundraising, formerly Qgiv?

FreeWill

FreeWill works with nonprofit development teams to ensure they're able to accept impactful gifts, whether given through tax-smart vehicles like donor-advised funds, stocks, or IRAs, or through a legacy commitment in a will or trust. Never miss a gift with FreeWill’s suite of products: Planned Giving Suite includes: - Legacy Gifts - Estate Planning Tools - Featureships Smart Giving Suite includes: - Donor-Advised Funds - Stocks & Securities - Qualified Charitable Distributions - Crypto

Average Rating: 4.9/5.0

Total Reviews: 18

How Do G2 Users Rate FreeWill?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.8/10 (Category avg: 8.2/10)
  • Automation: 6.0/10 (Category avg: 8.2/10)
  • Interaction Tracking: 6.9/10 (Category avg: 8.4/10)

Who Is the Company Behind FreeWill?

Who Uses This Product?

  • Top Industries: Higher Education, Non-Profit Organization Management
  • Company Size: 50% Medium, 44% Small

What Are Recent G2 Reviews of FreeWill?

Fundraise Up

Fundraise Up is a fundraising platform built to maximize donation revenue. It helps nonprofits increase conversion, grow recurring giving, and deliver a high-performing donor experience. Trusted by organizations like UNICEF USA, The Salvation Army UK, and American Heart Association, Fundraise Up combines AI-driven optimization, fast mobile-first donation experiences, modern payment methods, and real-time CRM integrations. The result: more donors, higher average gifts, and more revenue — with less manual work. Key Features Checkout Conversion-optimized donation forms designed to outperform industry benchmarks — delivering up to 3× higher conversion rates and 30% larger average gifts. Recurring Giving AI-driven prompts turn one-time donors into recurring supporters, helping build predictable revenue. Donors can easily manage their plans, receipts, and payment methods through a self-service Donor Portal. Donor Experience A seamless global experience with dozens of payment methods, 25+ languages, and 135+ currencies — optimized for speed, mobile, and ease of use. Built for enterprise nonprofits, Fundraise Up delivers best-in-class security and compliance, AI-powered optimization, and 99.99% uptime. Pricing is transparent, with no contracts, platform fees, or hidden costs — aligning success with the revenue you raise.

Average Rating: 4.8/5.0

Total Reviews: 87

How Do G2 Users Rate Fundraise Up?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.9/10 (Category avg: 8.2/10)
  • Automation: 9.0/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Fundraise Up?

  • Seller: Fundraise Up
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Brooklyn, US
  • LinkedIn® Page: www.linkedin.com
    378 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 67% Small, 30% Medium

What Do G2 Reviewers Say About Fundraise Up?

AI-generated summary from verified user reviews

Pros
  • Users praise the top-notch customer support from Fundraise Up, highlighting quick replies and clear assistance.
  • Users value the exceptional ease of use of Fundraise Up, praising its intuitive design and seamless CRM integration.
  • Users value the easy integrations of Fundraise Up, seamlessly connecting with platforms like Salesforce for optimal donor experiences.
  • Users appreciate the quick and helpful response time of Fundraise Up, enhancing their overall experience and support.
  • Users praise the seamless CRM integration of Fundraise Up, enhancing donation flow and simplifying management.
Cons
  • Users find limited customization frustrating, as some desired features and designs require developer support or are not available.
  • Users find the missing features in Fundraise Up limiting, especially regarding customization and integration options.
  • Users note the high fees of Fundraise Up, though some find long-term value despite the cost burden.
  • Users experience significant integration issues with Fundraise Up, particularly with Salesforce and digital advertising platforms.
  • Users find customization limitations in Fundraise Up hinder advanced setups, impacting flexibility and overall cost-effectiveness.

What Are Recent G2 Reviews of Fundraise Up?

Bonterra DonorDrive

Bonterra DonorDrive is enterprise peer-to-peer and online fundraising software built to help nonprofits grow participation, strengthen supporter engagement, and raise more from every campaign. Create branded, personalized fundraising experiences across walks, rides, endurance events, DIY fundraising, livestreams, and other peer-to-peer programs. What sets DonorDrive apart is the intelligence built into the platform. Bonterra Que, your AI fundraising coach, uses your organization’s own DonorDrive data to show you how campaigns are performing, surface opportunities, and recommend what your team should do next. Instead of digging through reports or relying on generic best practices, teams get timely guidance grounded in what’s actually happening across their programs.

Average Rating: 4.7/5.0

Total Reviews: 260

How Do G2 Users Rate Bonterra DonorDrive?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.6/10 (Category avg: 8.2/10)
  • Automation: 8.6/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Bonterra DonorDrive?

  • Seller: Bonterra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Austin, United States
  • Twitter: @BonterraTech
    922 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,329 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About Bonterra DonorDrive?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Bonterra DonorDrive, making event management straightforward and efficient.
  • Users highly value the top-notch customer support provided by Bonterra DonorDrive for its effectiveness and responsiveness.
  • Users appreciate the customization options of Bonterra DonorDrive, making event management and donor engagement seamless.
  • Users appreciate the user-friendly donor management features of Bonterra DonorDrive, simplifying event registration and tracking.
  • Users appreciate the navigation ease of Bonterra DonorDrive, finding it straightforward and efficient for managing events.
Cons
  • Users note a steep learning curve with DonorDrive, requiring time to adjust to its terminology and functionalities.
  • Users find the report generation capabilities lacking, seeking easier export options for tracking donations and participants.
  • Users find the limited customization options hinder their ability to tailor Bonterra DonorDrive to specific needs efficiently.
  • Users note missing features like flexible layouts, custom fields, and AI upgrades, hindering their overall experience with Bonterra DonorDrive.
  • Users find DonorDrive's platform intimidating for new members, struggling with navigation and lacking guidance in the Reports section.

What Are Recent G2 Reviews of Bonterra DonorDrive?

What Are G2 Users Discussing About Bonterra DonorDrive?

RallyUp

RallyUp is an online fundraising platform that helps nonprofits, schools, churches, and 501(c)(3) organizations raise more money with less complexity. We're the only fundraising software offering Full Stack Fundraising — 12+ stackable components in one campaign, one URL, and one checkout — including online and silent auctions, live auctions with mobile bidding, online raffles, sweepstakes, peer-to-peer fundraising, A-Thons (walk-a-thons, read-a-thons, and more), crowdfunding, ticketing and event registration, online stores, and native livestreaming. For galas and in-person events, we provide complete fundraising event software: Fund-a-Need, Paddle Raise+, Live Display, Event Balances, and QR code check-in. RallyUp's AI Fundraising Content Generator (launched 2026) is the first of its kind in fundraising software — AI built directly into the campaign builder, not bolted on as a separate tool. With one click, it drafts item descriptions, campaign descriptions, and donor emails. No prompts. No writer's block. Pricing is built for nonprofit budgets: a Free plan with donor tipping (no platform fee, ever), a per-campaign Flex plan with no annual contract, and Enterprise options for large nonprofits. No setup fees, no subscriptions, no surprises. Every RallyUp customer gets free Done-for-You support — real fundraising experts who plan, build, optimize, or complete your campaign at no cost, typically within one business day. Since 2013, more than 55,000 nonprofits — including New York Road Runners, the American Red Cross, Make-A-Wish, and the Michael J. Fox Foundation — have raised over $1 billion on RallyUp. Powerful nonprofit fundraising results made simple.

Average Rating: 4.8/5.0

Total Reviews: 115

How Do G2 Users Rate RallyUp?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.2/10 (Category avg: 8.2/10)
  • Automation: 9.1/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind RallyUp?

  • Seller: Rallyup
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Tucson, Arizona
  • Twitter: @rallyup
    2,481 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: President
  • Top Industries: Non-Profit Organization Management, Primary/Secondary Education
  • Company Size: 75% Small, 16% Medium

What Do G2 Reviewers Say About RallyUp?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of RallyUp, appreciating its intuitive design and exceptional customer support.
  • Users value the exceptional customer support from RallyUp, highlighting timely responses and helpful guidance throughout the process.
  • Users commend the helpfulness of staff at RallyUp, appreciating their prompt support and effective assistance during events.
  • Users love the customization options of RallyUp, enabling tailored campaigns that enhance both engagement and user experience.
  • Users find the easy setup of RallyUp intuitive, streamlining the fundraising process efficiently and effectively.
Cons
  • Users experience confusion due to complicated purchase processes and inconsistent reporting, which hinder efficient fundraising efforts.
  • Users find limited customization in RallyUp, restricting detailed reporting and sponsorship options, impacting usability and insights.
  • Users find the time-consuming process of setup and purchases frustrating, impacting the efficiency of fundraising efforts.
  • Users find the time-consuming process of entering details and checking out frustrating during fundraising events.
  • Users find auction issues with RallyUp, experiencing cumbersome checkout and email inconsistencies that hinder fundraising efficiency.

What Are Recent G2 Reviews of RallyUp?

What Are G2 Users Discussing About RallyUp?

Snap! Raise

Snap! Raise is the category leading group-based fundraising platform from Snap! Mobile, designed to save you time and money. Raise more with less effort, and keep you and your program safer than ever.

Average Rating: 4.7/5.0

Total Reviews: 497

How Do G2 Users Rate Snap! Raise?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.3/10 (Category avg: 8.2/10)
  • Automation: 9.3/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Snap! Raise?

  • Seller: Snap! Mobile
  • Year Founded: 2014
  • HQ Location: Seattle, US
  • Twitter: @onsnapmobile
    1,817 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    365 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Teacher, Coach
  • Top Industries: Primary/Secondary Education, Sports
  • Company Size: 67% Small, 32% Medium

What Are Recent G2 Reviews of Snap! Raise?

What Are G2 Users Discussing About Snap! Raise?

Panorama

FrontStream is a nonprofit fundraising platform that provides fundraising, giving, engagement, and payments technology for nonprofits, schools, foundations, and socially responsible companies. The platform supports event-driven fundraising across charity auctions, nonprofit event management, peer-to-peer fundraising, donor engagement, online giving, and integrated payment processing. FrontStream is also the company behind BiddingForGood, a leading online auction solution and marketplace that helps organizations reach bidders beyond the room and beyond their existing donor list. Together, FrontStream and BiddingForGood help organizations run stronger fundraising events, streamline administration, capture revenue, and build engagement beyond the event. Key Features: Charity Auction Software – Host virtual, hybrid, and in-person auctions with mobile bidding, item management, guest registration, and payment processing. Online Silent Auction Platform – Create branded auction websites and engage bidders through mobile and online bidding experiences. Nonprofit Event Management – Manage galas, walks, runs, golf tournaments, ticket sales, registrations, seating, and fundraising events. Nonprofit Gala Software – Support fundraising galas with auction tools, guest management, ticketing, and donation collection. Peer-to-Peer Fundraising – Launch supporter-driven fundraising campaigns with team and individual fundraising pages, leaderboards, and social sharing tools. Online Donation Pages – Build branded donation forms and campaign pages with drag-and-drop templates and mobile-friendly designs. Donor Management for Nonprofits – Track donor activity, giving history, communications, volunteer engagement, and supporter segmentation. Fundraising CRM – Centralize donor records, reporting, analytics, and engagement data to strengthen donor relationships and retention. Corporate Giving Programs – Facilitate matching gifts, workplace giving, and in-kind donation programs for corporate partners. Integrated Payment Processing – Accept donations and event payments via credit cards, ACH, Apple Pay, Google Pay, and other secure payment methods. Real-Time Reporting & Analytics – Monitor fundraising performance, donor engagement, campaign results, and event outcomes through dashboards and reporting tools. FrontStream serves more than 100,000+ organizations and provides a unified fundraising ecosystem that combines charity auction software, online donation pages, donor management for nonprofits, fundraising CRM capabilities, peer-to-peer fundraising, corporate giving programs, and nonprofit gala software to help organizations raise more funds while reducing administrative workload.

Average Rating: 4.0/5.0

Total Reviews: 68

How Do G2 Users Rate Panorama?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.5/10 (Category avg: 8.2/10)
  • Automation: 7.3/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Panorama?

  • Seller: FrontStream
  • Year Founded: 1999
  • HQ Location: Claymont, DE
  • Twitter: @FrontStream
    2,793 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    85 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 68% Small, 24% Medium

What Do G2 Reviewers Say About Panorama?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support at Panorama, highlighting responsive team members who genuinely help users succeed.
  • Users find Panorama's interface easy to use, simplifying the management of multiple firewalls and enhancing overall productivity.
  • Users commend the helpfulness of the staff at Panorama, noting their support goes above and beyond expectations.
  • Users value the effective donor engagement tools in Panorama, enhancing event management and streamlining data processes.
  • Users value the ease of implementation and user-friendly interface in Panorama, enhancing their overall experience and productivity.
Cons
  • Users find Panorama has limited features for participant access and reporting, hindering overall campaign effectiveness.
  • Users note the need for missing features in Panorama, which limits usability and hampers tracking of donations.
  • Users report back end issues with Panorama, causing frustration when managing auction item changes and participant access.
  • Users are frustrated by the inability to create user profiles for managing and tracking donations in Panorama.
  • Users find Panorama's intimidating learning curve challenging, as initial setup and configuration can be time-consuming.

What Are Recent G2 Reviews of Panorama?

Emma Stein
ES
Researched and written by Emma Stein
Updated March 4, 2025

Fundraising Topics

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Learn More About Fundraising Software

What is Fundraising Software?

Fundraising software is vital to nonprofit organizations, as it constitutes a significant percentage of nonprofit revenue. Fundraising software gives nonprofits a single source for relevant fundraising data, allowing them to focus and streamline their efforts. Solutions in this category also promote and manage various methods of fundraising, allowing organizations to launch multi-pronged campaigns. Multi-method fundraising is key to ensuring all possible demographics and methods of communication have been leveraged. Fundraising software is the central operational base for any and all fundraising strategies carried out by a specific organization.

Who Uses Fundraising Software?

Nonprofit organizations use fundraising software to raise money for their specific cause. The money is funneled toward whatever the organization needs help with, be it overhead, event costs, or something else. Within the organization, the employees tasked with fundraising utilize the software most often, though higher-level employees will use the data gathered by the software to formulate strategy and maintain an overview of fundraising operations.

What are the Different Kinds of Fundraising Software?

There are a few major types of fundraising. They differ greatly in the audiences they try to capture and the feature sets they contain.

Peer-to-peer fundraising software — Peer-to-peer solutions are the newest craze within the nonprofit space, and there is ample evidence to support the notion that it provides more opportunity for fundraising greater amounts of money. Peer-to-peer is typically included as a feature within a larger fundraising solution, but there are specific peer-to-peer platforms as well. The basic notion of peer-to-peer fundraising software is that it extends the reach of the organization. Instead of the onus being entirely on your organization to produce fundraising results, it turns your donors into advocates. These advocates will then reach out to their network in order to raise money for your organization. Peer-to-peer fundraising platforms often focus on donation events and team-based donation. This configuration allows your advocates to become team leaders and spearhead the charge to organize and get people involved in a given cause. Team members will get their own donation pages, easily created and distributed by team leaders, to promote their own fundraising efforts. The entire goal of peer-to-peer is to extend the network of actively engaged donors, thereby increasing the amount of donations your organization receives. An example in recent years was the ALS Ice Bucket Challenge, which leveraged the power of peer-to-peer fundraising to drive over $100 million in donations in a short period of time.

Text-to-give — This type of fundraising software has taken off in the past couple of years. The benefit of these solutions lies in their ease of use and the ease with which donors can give to an organization. Text-to-give solutions leverage phone service providers to facilitate an easy transaction. Nonprofits can implement text-to-give software and utilize it at events to make donation gathering easier on both sides.

Auction — Auction fundraising software is a group of fundraising solutions that facilitate the planning and management of fundraising auctions. Auctions are a great channel through which nonprofits generate large amounts of revenue, and auction-specific fundraising software allows nonprofit organizations an easy way to put on auctions more easily.

Crowdfunding – Crowdfunding fundraising software refers to applications that allow users to leverage the power of their networks to raise money. These applications provide sharing functions so campaigns can easily be shared among your network and their connections, with the hope that the campaign will pick up enough steam to go viral.

Matching gift – Matching gift fundraising software refers to applications that facilitate employer matching of the charitable contributions of employees. These programs are popular ways for companies to engage in philanthropy, support their employees’ out-of-work interests, and check some boxes off on the corporate social responsibility checklist. As a nonprofit, matching gift programs are a fantastic way to leverage corporate desire for philanthropy and to double the donation amount.

Fundraising Software Features

Fundraising software often contains, but is not limited to, the following features:

Email marketing – A key part of nonprofit fundraising over the past decade, fundraising software offers email marketing functionality to help users connect with potential donors.

Direct mail — While response rates for direct mail have slowed, fundraising software still often contains direct mail capabilities so users can track and monitor direct mail campaigns and the data that is created as a result of those campaigns.

Event planning — Event fundraising is a massive industry, and fundraising software typically provides users with features that enable them to plan fundraising events directly within the application. Fundraising events may include auctions or events like bike races, for which the entire goal is to raise money for the organization. Event planning features allow for the seamless transition from event planning to event management and donation collection.

Donor profiles – Fundraising software builds and maintains donor profiles so nonprofit organizations can have a comprehensive overview of everyone contributing to a given cause. These donor profiles include donor history, all interactions that occurred between the organization and the donor, and donor information. Your organization can use these profiles to build out donor personas, which are analogous to the buyer personas often used in marketing strategy. These personas will help your organization shape their fundraising strategy and change it up depending on the specific persona they are going after.

Campaign management – Fundraising software often contains fundraising campaign management features. These features allow users to actively manage and oversee their organization’s fundraising campaigns.

Donation portal – A donation portal gives you the ability to accept donation payments directly in the application you’re using.

Mobile-friendly – Fundraising is taking place more on mobile devices than ever before, so fundraising software vendors are offering more mobile-friendly solutions than ever before.

Interaction tracking — Fundraising software often contains interaction tracking features, which provide your organization with an overview of all interactions between a given donor and your organization. This includes donation history, so you’re able to touch base with the donor at the correct times in order to turn them into a recurring donor.

Reporting – Most fundraising software offers users fairly detailed and customizable reporting features, which employees can use to track the successes and failures of various fundraising strategies.

Recurring donations – This feature gives organizations the ability to set up consistent donations for a given donor, ensuring a constant stream of income. Recurring donations also take the onus off of the organization to reach out again and again to the donor, removing the steps necessary for a donor to consistently contribute to a cause they deem of interest.

Automation — Fundraising automation functionality allows your organization to automatically schedule email blasts and send receipts to donors. The more the system is automated, the more time your employees have to focus on value-adding tasks, like crafting strategy or planning the next viral fundraising campaign.

Other features of fundraising software: Capital Campaign Capabilities, Planning Giving Capabilities.

Many fundraising software tools will also offer the following features: