MSG91 Reviews & Product Details

MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. MSG91 is proudly one of the few bootstrapped companies in the CPaaS industry. We are not driven by large investors—our growth is shaped entirely by the businesses that trust and use our platform every day. Each interaction powered by MSG91 supports a team focused on building reliable, scalable, and customer-first communication solutions. Your trust enables us to continuously improve our technology, maintain high reliability, and deliver transparent pricing without compromise. We are grateful to every customer who chooses MSG91 as their communication partner. Born from an idea. Sustained by trust. Built for you.

Product Website

Seller

MSG91

Discussions

MSG91 Community

Languages Supported

English

Overview by

Shubhendra Agrawal (Co-founder of Giddh)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

MSG91 Integrations

(17)

Verified by MSG91

MSG91 Media

Flow can be configured at your end! Modify and play around with your communication needs.

MSG91 Demo - 2 Factor Authentication with SendOTP

Mobile number verification, 2-factor login, voice backup call, OTP protected transactions with enhanced security and speed.

Check out: https://msg91.com/in

MSG91 Demo - MSG91's Dedicated dashboard and Services

Check out: https://msg91.com/in

Hello : AI-Powered Contact Center- Tired of switching between multiple apps to talk to your customers? Get the solutions with Hello

Automate your customer conversations with an intelligent Agentic AI Chatbot — built directly inside Hello by MSG91.

MSG91’s WhatsApp Business Number Onboarding Tutorial!

Send Bulk WhatsApp Messages via CSV in MSG91

Learn how to send WhatsApp messages via API with MSG91

MSG91 Reviews (138)

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Anirudh D.

1/20/2026

"Reliable and Easy OTP Service with Stellar API"

4/5

What do you like best about MSG91?

I love the API integration with MSG91. It's very smooth and makes the handling of OTP verifications reliable, providing delivery with speed and consistency. The developer documentation is also very easy to understand, which helps a lot when developing applications for our customers. I really appreciate the responsive support team. They are quick to provide solutions and help customers understand any issues they encounter. MSG91 is also easy and affordable, and they offer startup credits, which are quite beneficial. The initial setup was pretty easy, and I'd rate it four out of five. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I think the startup benefit program needs to be more flexible, and more credits need to be given because some startups take some time to get things working. So it should not be time-bound. Review collected by and hosted on G2.com.

Shyam D.

CTO

Small-Business (50 or fewer emp.)

1/20/2026

"Reliable, Developer-Friendly Communication Platform for Growing Businesses"

4.5/5

What do you like best about MSG91?

What I like best about MSG91 is its reliability and ease of integration. The APIs are well documented, straightforward to implement, and work smoothly with backend systems, which makes it ideal for developers and growing businesses. Message delivery is fast and consistent, and the delivery reports provide clear visibility into message status.

Another strong point is the flexibility of features. From OTP and transactional SMS to WhatsApp and email APIs, everything is available under one platform, reducing the need to rely on multiple vendors. The dashboard is user friendly, making it easy to manage templates, track usage, and monitor performance.

Customer support is also a big plus. The team is responsive and helpful, especially when dealing with template approvals or integration issues. Overall, MSG91 is a dependable communication platform that scales well with business needs and offers excellent value for money. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

While MSG91 is a powerful and reliable platform, there are a few areas that could be improved. At times, template approval and DLT-related processes can feel slow and a bit complex, especially for new users who are not familiar with regulatory requirements. This can delay campaign launches or OTP rollouts.

The dashboard, although feature rich, can sometimes feel overwhelming, and certain settings or reports take extra time to locate. Pricing details and credit usage could also be made more transparent in some cases, particularly when using multiple channels like SMS and WhatsApp together.

Lastly, while customer support is generally helpful, response times can vary during peak hours. Faster, more proactive support for critical or time-sensitive issues would make the overall experience even better. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 solves the problem of reliable and scalable business communication by providing a single platform for sending OTPs, transactional messages, notifications, and customer updates. Instead of managing multiple vendors or complex integrations, everything is available through one well-structured API, which simplifies development and reduces operational overhead.

For me, this has been a big benefit in terms of system stability and speed of execution. OTP delivery is fast and dependable, which directly improves user experience and reduces login or payment failures. Centralized reporting and delivery status also help in quick troubleshooting and monitoring communication performance.

Overall, MSG91 saves time, improves communication reliability, and allows me to focus more on building and scaling my core product rather than worrying about message delivery and integration issues. Review collected by and hosted on G2.com.

Rupesh Y.

Account Manager

Small-Business (50 or fewer emp.)

1/16/2026

"Reliable, Easy-to-Integrate Messaging APIs with Responsive Support by Mr. Hardik"

5/5

What do you like best about MSG91?

We are using MSG91 is its reliable, easy-to-integrate messaging APIs, backed by strong delivery rates and responsive support. The platform also scales well for global use while keeping pricing transparent and developer-friendly, which makes it straightforward to adopt and maintain. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 is that the dashboard and documentation can sometimes feel cluttered, which makes it harder to quickly locate specific features or the guidance I need. In addition, some of the more advanced configurations and certain error messages aren’t always very intuitive or clearly explained, and that can slow down troubleshooting—especially for new users. Review collected by and hosted on G2.com.

Richard B.

Chief Technology Officer

Information Technology and Services

Small-Business (50 or fewer emp.)

1/16/2026

"Efficient Communication Tool with Quick Integration"

5/5

What do you like best about MSG91?

I use MSG91 for sending transactional and promotional messages, OTP verification, and notifications via SMS, WhatsApp, and email to users and customers. I appreciate that MSG91 solves reliable and scalable customer communication by enabling fast OTP delivery, automated notifications, and bulk messaging. The simple dashboard and consistent OTP and transactional messaging improve authentication success rates, reduce login failures, and minimize support issues. API integration was quick and the documentation was clear, allowing basic messaging and OTP flows to be up and running with minimal configuration. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The UI can feel limited for advanced analytics, delivery reports could be more detailed, and support response times can be inconsistent at times. Pricing and routing options could also be more transparent for better cost control. Review collected by and hosted on G2.com.

Yash A.

1/16/2026

"Seamless Integration and Stellar Support with MSG91"

5/5

What do you like best about MSG91?

I use MSG91 as an SMS gateway for my Shopify app Simplify My Login (https://apps.shopify.com/login-using-otp) to send OTP on SMS and WhatsApp for easy login using mobile number. The platform is very user-friendly, and the APIs are defined for the right standards, making them easy to understand. Support from MSG91, especially Nishant, has been great. He is very responsive and knowledgeable, helping me to get better pricing and quickly solving any issues. The pricing is great, and the platform, along with its support, is best in class. Any issues I have, even on a Friday night, are addressed almost immediately by Nishant with replies within like ten minutes, which has been amazing. I have no reason to switch to another SMS provider. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The SMS capability is already best in class, they can further improve on SMS delivery to countries like Malaysia where none of the SMS gateways provide coverage across all Network providers Review collected by and hosted on G2.com.

Verified User in Education Management

Enterprise (> 1000 emp.)

1/16/2026

"MSG91: User-Friendly Interface, 24×7 Responsive Support, and Easy Reporting"

4.5/5

What do you like best about MSG91?

What we like best about MSG91 is its user-friendly interface, which makes navigation and usage very easy. The support team is highly responsive and available 24×7, always ready to assist whenever needed.

The infrastructure is well organized, with all channels clearly separated, which helps in smooth operations. One of the best features is the easy access to reports—data tracking is simple and does not require extra effort. Data security is also robust, ensuring safe handling of information.

Additionally, the wallet facility is very convenient, allowing us to add balance as per our requirements, which provides flexibility and better control over usage. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

At present, there are no specific dislikes to highlight. We have shared a few operational requirements with the team to further improve efficiency, and the team is already working on them.

MSG91 continuously develops and enhances its features on a regular basis, which helps improve the overall user experience and operational effectiveness. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

We are long-time users of MSG91 and have faced a few challenges over time. However, the team has always guided us and resolved issues on priority. A few months ago, our email domain was blocked due to a high failure rate, and the team recommended implementing the email validation service. We followed their suggestion, and it has significantly improved our email performance. Review collected by and hosted on G2.com.

DAMMY u.

director

Mid-Market (51-1000 emp.)

1/14/2026

"Reliable Messaging with Easy Integration"

4.5/5

What do you like best about MSG91?

I use MSG91 for its reliable message delivery. I like how easy it is to integrate the APIs, which simplifies messaging across channels without complex implementation. I also appreciate the multi-channel support across SMS, WhatsApp, and email that simplifies communication workflows. MSG91's reliable delivery ensures critical messages like OTPs and alerts reach users on time, improving trust and engagement. The integration process was straightforward and quick, thanks to clear documentation and simple API onboarding that made it easy even without extensive technical support. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

A couple of areas that could be improved are more advanced built-in analytics reporting and more transparent pricing tiers for high-volume use cases making it easier to plan and optimize costs. MSG91 could enhance its pricing for high-volume use cases by offering clearer volume-based slabs, custom enterprise plans, and upfront cost visibility for SMS and WhatsApp usage. Review collected by and hosted on G2.com.

Bibin S.

Tech Lead

Small-Business (50 or fewer emp.)

1/20/2026

"Responsive and Helpful Support Team"

4/5

What do you like best about MSG91?

I would like to sincerely appreciate the support team. A special mention to Mr. Nishant Badhe, Mr. Lalit Purve, and Mr. Anurag Upadhyay for their excellent support and consistent follow-ups in resolving the recent issue we faced with Meta. Their coordination made the process smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Sometimes it’s difficult to get an immediate meeting slot during urgent production issues. Apart from this, everything has been good. Review collected by and hosted on G2.com.

Anant P.

1/21/2026

"Cost-Effective and Easy-to-Use for WhatsApp Marketing"

3.5/5

What do you like best about MSG91?

I find MSG91 to be a good marketing tool that works great for WhatsApp marketing, especially in Indian markets. It's very easy to use and convenient, which any user can navigate with ease. The support is quite good, and their team is responsive; whenever I have any issues, I can ping them and they are right back to me with solutions that are up to the mark. Additionally, MSG91 is cost-effective and the initial setup only took a week, which was handled efficiently by a responsive team. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 needs more features, especially compared to other tools in the market. Report dashboard feel cluttered and overly summative , making it difficult to understand to new client Review collected by and hosted on G2.com.

Zuber S.

IT Administrator

Mid-Market (51-1000 emp.)

1/16/2026

"All-in-One Communication Platform with Transparent Pricing and Responsive Support"

5/5

What do you like best about MSG91?

What I like best about MSG91 is that all essential communication services are available on one platform, which makes integration and management very easy. Their pricing is transparent with no hidden charges, which builds trust. Additionally, their customer support is responsive and helpful, making the overall experience smooth and reliable. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There is nothing significant to dislike at the moment, but some minor improvements in dashboard navigation could help new users. Review collected by and hosted on G2.com.