# MSG91 Reviews **Vendor:** MSG91 **Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) **Average Rating:** 4.6/5.0 **Total Reviews:** 216 ## About MSG91 MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. ## MSG91 Pros & Cons **What users like:** - Users praise MSG91 for its **responsive customer support** , ensuring efficient and effective communication throughout their experience. (96 reviews) - Users find MSG91's support **extremely helpful** , enhancing their confidence and ease of integration with its APIs. (93 reviews) - Users appreciate the **ease of use** in MSG91's intuitive dashboard and simple API integration. (86 reviews) - Users appreciate the **easy setup** of MSG91, making onboarding and integration seamless and efficient. (59 reviews) - Users value the **exceptional staff support** at MSG91, praising their professionalism, responsiveness, and helpfulness throughout the process. (56 reviews) - Easy Integrations (55 reviews) - Reliability (54 reviews) - Integrations (47 reviews) - Easy Integration (42 reviews) - API Quality (36 reviews) **What users dislike:** - Users face **dashboard issues** with cluttered layouts and delayed implementation of custom features, impacting usability and analytics. (20 reviews) - Users find the **lack of clarity** in documentation and dashboard setup frustrating, complicating their experience with MSG91. (17 reviews) - Users experience **occasional delays** in delivery reports and query resolution, affecting timely communication and service reliability. (14 reviews) - Users highlight the **poor customer support** of MSG91, with difficulties in initial setup and unclear documentation. (14 reviews) - Users find the **poor interface design** of MSG91 to be cluttered and confusing, affecting usability and clarity. (12 reviews) - Complexity (11 reviews) - Expensive (11 reviews) - Learning Curve (11 reviews) - Limited Features (11 reviews) - Missing Features (11 reviews) ## MSG91 Reviews ### 1. Dependable Transactional Messaging with an Intuitive Flow Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Olha B. | IT Solutions Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about MSG91?** At Cal Coast Bicycles, we rely on MSG91 for OTP verification, transactional SMS, and customer communication automation. The platform is stable and performs consistently, especially for time-sensitive messages like authentication codes. From a UI/UX perspective, the dashboard is clean and functional. While it takes a little time to get used to, once familiar, managing templates, flows, and reports becomes straightforward. The integration experience is one of the strongest points. We integrated MSG91 with our backend systems using APIs, and the documentation was clear enough for quick implementation without major blockers. In terms of performance, message delivery is fast and reliable. OTPs are usually delivered within seconds, and we rarely face delays even during high traffic periods. The pricing and ROI are reasonable compared to other messaging platforms. It reduces manual communication efforts significantly, which improves operational efficiency and saves cost in the long run. There is also some level of intelligent routing and delivery optimization, which helps improve message success rates without manual intervention. **What do you dislike about MSG91?** The onboarding experience could be improved. New users may find sender ID setup, templates, and flow configuration slightly confusing at first. Some advanced analytics and reporting features are limited. More detailed insights into delivery failures and performance breakdowns would help technical teams troubleshoot faster. Support is helpful, but resolution time for complex issues can sometimes be slower than expected. **What problems is MSG91 solving and how is that benefiting you?** Before MSG91, we managed customer notifications manually or through basic scripts, which was time-consuming and inconsistent. Now we use MSG91 for: OTP authentication for login security Order updates and service notifications Automated customer communication workflows This has significantly improved our operational efficiency. Customers now receive real-time updates without delay, which improves trust and user experience. It also reduces dependency on manual messaging systems, allowing our team to focus more on core operations instead of repetitive communication tasks. ### 2. MSG91 Delivers Fast, Reliable OTPs with a Handy Flow Builder **Rating:** 4.5/5.0 stars **Reviewed by:** Steve M. | IT Services Consultant, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about MSG91?** We use MSG91 across multiple client projects at Ntiva, mainly for OTP authentication, transactional alerts, and WhatsApp notifications. The UI is fairly clean and easy to navigate once you get familiar with it. The Flow Builder is especially useful — it allows us to design automation visually instead of relying only on code. In terms of integrations, connecting MSG91 with our internal systems and CRM tools was straightforward using APIs. The documentation is helpful, and most integrations work smoothly without major issues. Performance-wise, message delivery is fast and reliable. OTPs are delivered within seconds, which is critical for user authentication flows. We also noticed stable uptime during high traffic periods. Pricing is reasonable compared to other messaging providers. The ROI is clear for us because it reduces manual communication effort and improves customer response time. **What do you dislike about MSG91?** Some parts of the dashboard can feel slightly confusing for new users, especially when configuring flows or templates for the first time. The onboarding process could be more guided with step-by-step tutorials. Also, while support is responsive, complex issues sometimes take time to resolve. More detailed error logs would make troubleshooting easier. **What problems is MSG91 solving and how is that benefiting you?** Before using MSG91, we relied on manual messaging processes and basic scripts for notifications. Now, everything is centralized and automated. We use it for: OTP verification for secure login Automated SMS alerts for system events WhatsApp notifications for client communication This has significantly reduced manual workload and improved operational efficiency. Customers now receive real-time updates without delays, which improves overall user experience. Additionally, MSG91’s automation and basic AI-driven optimizations (like smart routing and delivery handling) help ensure better delivery rates and campaign performance. I personally use MSG91 in my daily workflow to manage communication automation for multiple client environments, especially focusing on authentication flows and real-time notification delivery. ### 3. Reliable, Fast SMS Automation for Order Updates and OTPs **Rating:** 5.0/5.0 stars **Reviewed by:** Jerry D. | Director of Business Development, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about MSG91?** We started using MSG91 in one of our eCommerce projects where we needed to send order updates and OTP verification messages to customers. Since we manage multiple Shopify-based stores at Velstar, having a reliable SMS solution is important for our operations. From a UI/UX perspective, the platform is clean but takes some time to understand initially, especially while working with templates and flow setup. Once familiar, the flow builder becomes useful for building simple automation without much engineering effort. In terms of integrations, MSG91 works well with our backend systems through APIs and was relatively easy to connect with our existing setup. Performance has been consistent, and delivery speed is generally fast, which is critical for OTPs and order notifications. Pricing also felt reasonable compared to other providers we evaluated, and it provided good ROI since we use it across multiple client stores without significant cost overhead. **What do you dislike about MSG91?** The onboarding experience could be improved for new users. Some parts of the dashboard are not very intuitive at first, and understanding template setup requires trial and error. Support is helpful, but response time can sometimes vary depending on the issue. Also, the system does not provide much AI-driven intelligence or smart insights, such as delivery optimization or engagement analytics, which could make the platform more advanced. When errors happen in a flow, the debugging information is not always detailed enough, so troubleshooting takes additional time. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us automate OTP verification and order-related SMS notifications across our eCommerce operations. Earlier, these communications required manual handling or separate scripts, which was inefficient. Now everything is more structured and automated, which improves reliability and reduces manual effort. Customers receive updates instantly, and our team can focus more on core product and operations work instead of managing communication workflows. Overall, it has improved operational efficiency and provided a stable communication layer for our Shopify-based systems. ### 4. Reliable, Cost-Effective Messaging with a Clean UI and Handy Flow Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Guido C. | Chief Technology Officer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about MSG91?** As a Chief Technology Officer at Tablevibe, we use MSG91 mainly for sending OTPs, order confirmations, and occasional campaign alerts across our few partner restaurants. From a UI/UX perspective, the platform is fairly clean and structured once you get familiar with it. The flow builder is especially useful for setting up simple automation like order status updates without needing heavy development work. In terms of integrations, we connected MSG91 with our backend ordering system via APIs, and it has been flexible enough to handle our use case. Performance has been reliable—message delivery is generally fast, which is critical for OTP verification and real-time order communication. Another thing worth mentioning is the pricing. Compared to some alternatives we evaluated, MSG91 offered a more cost-effective setup for transactional messaging, which made the ROI reasonable for scaling across multiple restaurant clients. **What do you dislike about MSG91?** The initial onboarding experience could be smoother, especially for non-technical users. Some parts of the dashboard are not very intuitive at first, and template configuration requires a bit of trial and error. Also, when something fails in a flow, the error logs are not always detailed enough, which slows down troubleshooting. From an intelligence standpoint, it would be helpful if MSG91 offered more built-in analytics or AI-driven suggestions (like delivery optimization or engagement insights) instead of relying mostly on basic reporting. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us automate critical communication like OTP verification and order notifications, which are essential in a restaurant ordering environment. Before implementing it, some of these processes required manual intervention or less reliable systems. Now, everything is more streamlined—customers receive instant updates, and our partners don’t need to worry about missed communications. This has improved operational efficiency and reduced support overhead. Overall, it plays a key role in ensuring smooth communication between our platform and end users. ### 5. Fast OTP Delivery and Easy MSG91 Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Connor K. | Senior DevOps Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about MSG91?** Our software product uses MSG91 for login verification and alerts. What we found most beneficial is the speedy delivery of OTP, which makes the login process more seamless. We found the integration aspect to be appealing as well. The initial setup was completed reading the documentation which does not take much time as connecting SMS API from the backend was easy. When we manage backend with Supabase then we did not face any major issues adding MSG91 here. Furthermore, you can monitor which OTPs have failed or been sent, which is useful for troubleshooting – another good feature. **What do you dislike about MSG91?** The dashboard UI is not very friendly. Looking for some things takes a while, especially in the reporting section. Although the delivery is mostly on time, there are delays that you will notice while doing OTP verification. In fact, they haven't always responded right away. In some cases, I have had to follow up. The pricing structure is easy to understand, but the cost rises sharply with usage which makes long-term forecasting somewhat precarious. **What problems is MSG91 solving and how is that benefiting you?** Earlier, we tried administering the OTP on our own which resulted in inconsistent delivery and issues with gateway handling. Since we have started using MSG91, we never had to worry about external SMS infrastructure anymore We merely utilize API calls, and they carry out the OTP. The system undergoes a significant reduction in the development effort and is easy-top-maintain. The user verification mechanism has stabilized, as failure rates have decreased. It’s always reliable but may have some delays. ### 6. Fast, Reliable OTP Delivery with Smooth Shopify and Zoho CRM Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Eunice O. | Global Senior Customer Experience Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2026 **What do you like best about MSG91?** I work for a medium-sized e-commerce business (team of around 51–200 people), and we mainly use MSG91 for OTPs and order updates. What I liked most was the speed of OTP delivery most of the time, it reaches users within 2–3 seconds. This means there are no hassles with the login or verification process. The dashboard isn't very complicated; even new users can quickly get to grips with it. We integrated with Shopify and Zoho CRM both integrations went very smoothly. Our developer didn't need much time to set up the API. Once, during one of our sales, traffic suddenly increased, but message delivery remained stable. This was important to us because, at that time, if the OTP failed, the conversion rate would have dropped. **What do you dislike about MSG91?** Although everything is generally working well, there are still some issues in certain areas. Occasionally, OTPs are delayed for some numbers, especially in remote areas. Although it's not a huge issue, it is noticeable. Another thing is that some of the reporting options on the dashboard seem a bit basic, if you want to carry out a detailed analysis, you have to export the data and view it separately. Support is generally fine, but it takes a bit longer to get a response at peak times. I think it would be good if the support team's response time was a bit faster. **What problems is MSG91 solving and how is that benefiting you?** We used to have problems with OTP delivery; the codes would often arrive late or fail to arrive. We can now send OTPs quickly using MSG91, which has made the user login and order confirmation processes much smoother. As a result, the pressure on our customer support team has decreased, and our conversion rate has also increased slightly. ### 7. Smooth API Integration and Centralized OTP & SMS Messaging with Fast Deliveries **Rating:** 5.0/5.0 stars **Reviewed by:** Shauna Z. | Product Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2026 **What do you like best about MSG91?** We mainly use MSG91 for order updates, OTP verification and customer notifications. What we found most helpful was being able to manage multiple communications from one place - both OTPs and transactional SMS messages. This means we don't have to maintain separate services. The API integration process was smooth for us. The development team managed to set up the basic flow in a very short time. In particular, it has become easy to trigger order confirmation SMS messages. Another positive aspect is that deliveries are fast most of the time - customers receive updates quickly, which has led to a slight reduction in support queries. You can track issues by checking the logs on the dashboard, which is useful in practice. **What do you dislike about MSG91?** The user interface of the dashboard is not fully intuitive. Finding some options can take some time especially the first time around. The reporting section must be focused clarity. The delivery will not miss an OTP or notification that needs to be delivered urgently. Although, at times the delivery is getting delayed in most of the cases it’s good. At first the pricing was something we could manage. But as we started using it more and more we found it becoming expensive. The support team is helpful, but not always on time. I had to follow up on several occasions. **What problems is MSG91 solving and how is that benefiting you?** In the past, we used separate tools for notifications and OTPs, which was difficult to maintain. We had separate integrations and separate tracking - overall, it was very complex. Since we started using MSG91, we have been able to manage all our communications from one place. As a result, the backend has become simpler and maintenance work has been reduced. The order notification flow has improved - customers are receiving updates more quickly, which means we are receiving fewer queries about 'order status'. Although there are occasional delays, the overall process is now more organised than before. ### 8. Fast OTP Delivery and Easy API Integration with MSG91 **Rating:** 5.0/5.0 stars **Reviewed by:** Alex A. | Senior Product Manager, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about MSG91?** We use MSG91 within our SaaS app for user verification and system notifications. What I like the most is the OTP delivery speed. Most of the time the users get the OTP within a few seconds. This helps to keep the onboarding flow smooth. Integrating the API was easy. The SMS API setup was done in no time by our development team and the documentation is clear. You can look at the logs that show the SMS sent and failed from the dashboard. Moreover, in addition to OTPs, we can also send transactional alerts (like account updates or payment confirmations) from the same platform, which has multi-use support. This means you will not even need to use a different tool, thus simplifying the workflow. **What do you dislike about MSG91?** At first, I found the dashboard to be very annoying. The interface is filled with many options but I do not need to select all options. The organisation in the reporting section should be a bit more clear and more organised. Generally speaking, it is quick but may have delays. Messages may not reach the delivery channel (user’s mobile) which hampering OTP flow. User is unhappy and said code delivery was late. In the beginning, it was affordable but after that, the price skyrockets as the long term planning doesn’t get easy when gets breakdown. The feedback you get may not be fast. You may occasionally have to follow up. **What problems is MSG91 solving and how is that benefiting you?** Previously, we used separate services for OTPs and notifications, which was cumbersome to manage. Maintaining integrations and tracking delivery - everything had to be done in different places. Since using MSG91, we've been able to manage OTPs and transactional SMS from a single platform. This has simplified our backend and reduced maintenance. In particular, there's been an improvement in the user verification flow. There used to be more delays and failures; now the success rate is comparatively better. This has slightly increased the sign-up completion rate. However, not everything is perfect-delivery delays mean we still need to have a fallback for critical cases. Even so, overall it has made our communication process much more organised. ### 9. Fast API and High OTP Delivery Success That Boosts Our App Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Shams S. | Technology Support Analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about MSG91?** The biggest advantage is their delivery success rate. The OTP failure rate is much lower than that of many other providers. The API response time is very fast, which has significantly improved the user experience of our app. **What do you dislike about MSG91?** Their dashboard or admin panel is somewhat complex. Occasionally, it can be quite a hassle to find a specific transaction log. Furthermore, it is not always possible to get an instant reply when chatting with the support team. **What problems is MSG91 solving and how is that benefiting you?** When signing up as a new user or changing a password, it is frequently used for OTP verification. We also use it for sending alerts upon successful payment. ### 10. Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Abhinav M. | SDE Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about MSG91?** MSG91 is easy to implement and integrate with our scheduling system. Pricing is affordable and transparent, which makes cost management straightforward. SMS delivery is reliable and messages usually reach users on time, which is important for reminder notifications. The platform is simple to use on a daily basis. Customer support has been great overall. Karan was very responsive and helpful whenever we needed assistance. **What do you dislike about MSG91?** Sometimes webhooks do not get delivered properly, and in a few cases it is not very clear why an SMS failed. The error details could be more descriptive. That said, some of these issues can also be due to carrier-side problems, so it is not always in MSG91’s control. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us reliably send SMS reminders to users for scheduled bookings. It solves the problem of timely user notifications without adding complexity on the implementation side. Because delivery is reliable and pricing is transparent, we can run reminder workflows daily without worrying about failures or unexpected costs. **Official Response from Ragini Pawar:** > Hi Abhinav! Thanks a ton for choosing MSG91’s SMS Marketing. We're so happy to hear that our fast delivery and clear pricing are making your scheduling work much easier. I’ll be sure to share your kind words with Karan! We’re really glad to hear that everything is feeling smooth and easy for you now, as keeping your workflows simple is always our main goal. Our support team is always here to help clear up any details so you can stay focused on your business. Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day. We really value having you with us and love seeing your project succeed. ### 11. Reliable API and Failover That Ensures OTP Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Tom K. | Director of Emerging Technology, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about MSG91?** The biggest advantages are the reliability of their API and their failover mechanism. If one route does not work, the system automatically sends the message via another route, ensuring OTP delivery. Furthermore, there are no hidden costs in the pricing model. **What do you dislike about MSG91?** The navigation in the dashboard should be better. Finding the necessary options often requires multiple clicks. Moreover, being delayed sometimes in reaction from the support team can be a matter of concern when it comes to urgent situations. **What problems is MSG91 solving and how is that benefiting you?** New Users usually use it for 2FA and verifying sensitive transactions. The security layer of our platform has been further strengthened. ### 12. MSG91: Fast, Dependable Messaging with Easy API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Amber J. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about MSG91?** MSG91 has been very dependable for our day-to-day communication needs. SMS and WhatsApp delivery are fast, and the APIs were straightforward to integrate with our existing systems. I also appreciate that everything is available in one place, so we’re not juggling multiple tools. The dashboard is simple and intuitive enough for non-technical team members to use without much guidance. **What do you dislike about MSG91?** In certain sections, the UI feels a bit dated. Some reports can take a while to load, especially when working with large datasets. The initial setup for more advanced features, like chatbots, also required a bit of support. Overall, the documentation is good, but there are a few areas where it could be more detailed. **What problems is MSG91 solving and how is that benefiting you?** We use MSG91 for OTPs and order notifications, and it has significantly reduced delivery failures. Customers now receive updates instantly, which has helped improve trust. It also saves us time because we no longer have to manage separate vendors for different communication needs. Overall, our communication has become more consistent, reliable, and scalable. ### 13. Lightning-Fast OTP Delivery and Effortless, Developer-Friendly Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Clint J. | Senior Information Technology Project Manager, Information Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about MSG91?** The speed of delivering OTP in seconds is their strength. The message is sent to right customer, decreas ing customer drop-offs. Also, the integration process is really easy and developer-friendly. **What do you dislike about MSG91?** The reporting dashboard needs to be a bit faster. Also, when it comes to technical support, we often get canned responses; it takes a bit longer to speak directly with engineers or to get solutions to complex issues. **What problems is MSG91 solving and how is that benefiting you?** We primarily use it for two-factor authentication (2FA) and to send payment success alerts. This is our main tool for automating the entire process without the need for manual verification. ### 14. MSG91: Easy Integration, Powerful Omnichannel Messaging, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Vishesh T. | Product Head, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** What I like most about MSG91 is its ease of use and smooth integration with existing systems. The platform offers a wide range of features for SMS, OTP, email, and WhatsApp communication, making it a one-stop solution. Implementation is straightforward, and the APIs are well documented. Customer support is responsive and helpful, which makes ongoing usage stress free, and it increases the frequency of use due to confidence of doubt resolution. Overall, it’s reliable and suitable for both small teams and large-scale communication needs. **What do you dislike about MSG91?** While MSG91 is feature rich, the dashboard can feel overwhelming at times, especially for new users. Some advanced features require time to understand fully, and pricing transparency for certain services could be improved. Occasionally, minor delays in message delivery reporting occur. However, these issues are relatively small compared to the overall value the platform provides and can usually be resolved with support assistance or documentation. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves the problem of managing multi-channel customer communication efficiently from a single platform. It helps automate OTPs, alerts, and marketing messages with high reliability, reducing manual effort. Easy API integration allows seamless connection with our applications, saving development time. This improves user authentication, engagement, and communication consistency. As a result, it enhances operational efficiency and ensures timely, scalable communication with customers. ### 15. Excellent Delivery Speed and Low Failure Rate with Satisfactory API Response Times **Rating:** 5.0/5.0 stars **Reviewed by:** Gemma M. | Senior Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about MSG91?** The message delivery rate and speed are excellent. The message failure rate is very low, especially during peak hours. Furthermore, their API response time is also very satisfactory, which has a positive impact on the performance of our application. **What do you dislike about MSG91?** The dashboard's design and navigation need to be more user-friendly. Sometimes, there is a delay in updating refund or credit-related information on the dashboard, which causes some inconvenience for the management team. **What problems is MSG91 solving and how is that benefiting you?** We primarily use this platform to send customers the latest order status and invoice confirmations. It has helped us to automate the entire process, reducing the burden of manual communication. ### 16. Excellent Support and Service by MSG91, Thanks to Mr. Karan Chandwani! **Rating:** 5.0/5.0 stars **Reviewed by:** Legal Dev S. | Product Manager, Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** What I like best about MSG91 is their outstanding customer support, especially from Mr. Karan Chandwani. His quick response time and effective solutions for WhatsApp, email, and RCS make the service reliable and seamless. The team is always proactive and ensures everything runs smoothly. **What do you dislike about MSG91?** Honestly, I haven't encountered any major issues with MSG91. If I were to mention anything, it would be that sometimes response times can vary during peak hours, but this is common with any service. The overall support and service quality, especially from Mr. Karan, make up for it, so it’s really not a deal-breaker for me. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves multiple communication challenges for my business, especially in terms of delivering timely and reliable messages via WhatsApp, email, and RCS. The service ensures that my messages reach the right audience quickly and efficiently, which is crucial for customer engagement. The instant support provided by Mr. Karan Chandwani has made the process even smoother, helping me troubleshoot and implement solutions in no time. Overall, MSG91’s service has significantly improved my communication workflow and saved me time **Official Response from Ragini Pawar:** > Hi Neeraj! It’s fantastic to hear such positive feedback! We’re so glad that MSG91 is helping you solve your communication challenges, and we appreciate you creating seamless customer journeys for your audience using our WhatsApp, SMS, and RCS channels. We also value your trust in our reliable Channel APIs to trigger your important WhatsApp messages exactly when they are needed. A huge thank you for the shout-out to Karan Chandwani; we’ve shared your kind words with him. It is great to see you using Hello, the customer support platform that acts as the perfect platform for your clients' queries and doubts and getting the resolutions. If you ever have a single doubt, just let us know, our team is always happy to help. Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day. Thank you for trusting us with your customer engagement and being a part of the MSG91 community! ### 17. Reliable and Easy-to-Use Messaging Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj G. | Customer Service Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** We’ve had a very good experience using MSG91 for our messaging requirements. The platform is reliable, easy to integrate, and message delivery has been consistent. Their APIs work smoothly with our systems and handle scale well as usage increases. The support team has also been responsive whenever we’ve needed assistance. Overall, MSG91 has been a dependable partner for our SMS and WhatsApp communication needs. **What do you dislike about MSG91?** MSG91 is great overall, but it does miss a few features that some other platforms offer. Adding more Meta marketing features would make it even more useful. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us handle customer communication smoothly and reliably. We use it to send important messages, such as OTPs, order confirmations, shipping updates, and abandoned checkout reminders, through SMS and WhatsApp, all from one platform. This has made our work much easier. Messages go out on time, delivery is reliable, and we don’t have to manage multiple tools. The integration is straightforward, which saves us a lot of development effort, and the delivery reports help us quickly understand what’s working and what’s not. Overall, it allows us communicate better with customers and deliver a more trustworthy experience. ### 18. Stable API, Fast Message Delivery, and Transparent Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** George W. | Information Technology Service Management, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about MSG91?** The biggest advantage is the stability of their API and fast message delivery. In addition, the pricing is quite transparent and the cost-benefit ratio is quite economical for an IT team like ours. **What do you dislike about MSG91?** The filter options in the dashboard of the reporting section will be better than what we have now. Besides, a speedy reply from technical support would be great. The dashboard should respond faster to increase user engagement. **What problems is MSG91 solving and how is that benefiting you?** Given the name of PagerDuty, it is used for critical alerting. You receive notifications when new IT services are added. ### 19. Fast, Reliable Messaging with Room for UI Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Ross F. | Co-founder + Venture Investor, Venture Capital & Private Equity, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about MSG91?** I use MSG91 for sending OTPs, transaction SMS, and customer notifications for our web and mobile applications. It ensures fast and reliable message delivery, which is critical for user verification and real-time communication. Before using it, we faced delays and inconsistencies with message delivery, but MSG91 solved that with stable performance and high deliverability. The setup was straightforward, with clear documentation that made integration quick and easy. MSG91 makes it easy to track delivery and spot issues quickly, improving reliability. I also appreciate the product to the point of rating it a 10 out of 10 in terms of recommending to a friend or colleague. **What do you dislike about MSG91?** The user interface and reporting could be more detailed and intuitive, especially for tracking campaign performance and analytics. **What problems is MSG91 solving and how is that benefiting you?** MSG91 ensures fast, reliable message delivery for user verification and communication, solving delays and inconsistencies. The user interface helps track delivery and spot issues, enhancing reliability. Setup was straightforward with clear documentation. ### 20. Easy API, Lightning-Fast Messaging, and Clear Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy S. | Team Lead, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about MSG91?** Using their API is easy and sending messages on their system is lightning quick. Because of the complete clarity of the pricing model, we can budget easily. **What do you dislike about MSG91?** The visual reporting feature in the admin dashboard should be improved to be faster and modern. Moreover, the response time of the hole support for complex technical problems has to be decreased. **What problems is MSG91 solving and how is that benefiting you?** The system's uptime and reliability are excellent. In the last few months, we have not noticed any major service downtime or message drop, which is extremely important for our application. ### 21. Consistent Transactional SMS and Dependable OTP with a Simple Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Ocean S. | Group Management Accountant, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about MSG91?** Transactional SMS delivery is highly consistent. The OTP system is dependable, and once integra tion is complete, it remains stable. Because the dashboard is simple, new team members can learn to use it quickly. **What do you dislike about MSG91?** Reporting features are limited; additional steps are required for more in-depth financial analysis. It would have been better if the documentation had been clearer during the setup phase. Occasionally, delivery delays affect sensitive workflows. **What problems is MSG91 solving and how is that benefiting you?** In the past, we used to send client notifications manually or using fragmented tools. We can now send automated alerts using MSG91, which has increased accuracy and reduced manual work. ### 22. Fast, Reliable OTP Delivery with Simple, Developer-Friendly API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Adam E. | National Account Manager, Construction, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about MSG91?** OTP delivery is generally fast and reliable API integration is simple and developer-friendly Basic dashboard monitoring is available Stable authentication workflow The SMS sending process can be easily automated **What do you dislike about MSG91?** Delays are occasionally experienced during peak traffic Reporting and analytics are very limited. Debugging logs need to be more detailed There are few advanced monitoring tools. **What problems is MSG91 solving and how is that benefiting you?** I primarily use MSG91 for our OTP verification system, user login authentication and transactional alerts. This has helped us to reduce manual verification and automate the entire authentication process, which has also led to a slight reduction in the support workload. ### 23. Fast, Reliable SMS Delivery with Easy API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Cecilia B. | Senior Partnerships Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about MSG91?** SMS delivery is very fast and reliable. API integration was relatively straightforward, and it did not take long to set up a campaign. It is also convenient to manage for a small team. **What do you dislike about MSG91?** It would be great if the dashboard had more advanced analytics. Sometimes, to understand the reports, we have to process the data separately. The user experience would be better if the UI were a bit more modern. Translated with. **What problems is MSG91 solving and how is that benefiting you?** We have used MSG91 for customer notifications, offer campaigns and OTP verification. Essentially, it has structured our communication process and reduced manual messaging. ### 24. Fast OTP Delivery and Transparent Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** David G. | Product Manager, Execution Technology, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about MSG91?** SMS gateway pricing is based on slabs and the requirement. What people value the most is the OTP delivery speed. Also, their pricing policy is very transparent. There are no hidden charges. The customer receives the notification on his mobile quickly. **What do you dislike about MSG91?** The dashboard user interface should be made simpler. It is quite confusing and sometimes takes a long time to generate real-time reports. **What problems is MSG91 solving and how is that benefiting you?** We mainly use it for user login verification and sending security alerts. It has made our identity management process more secure. ### 25. Excellent Delivery Rates and Developer-Friendly API Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Mark T. | Supported Living Manager, Writing and Editing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about MSG91?** The message delivery rate is extremely excellent and the API setup process is very developer-friendly. Their pricing structure is clear and OTPs and notifications are delivered without any latency. **What do you dislike about MSG91?** The admin dashboard’s reporting panel is slow. Consequently, it cannot manage huge data files. Moreover, the time taken for live chat response can be improved. **What problems is MSG91 solving and how is that benefiting you?** We mainly use it to send staff duty schedules, shift cancellation alerts and internal care team notifications in an automated way. It has greatly reduced our manual labour. ### 26. All-in-One SMS, Email & WhatsApp Campaigns With Clear, Actionable Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella H. | Growth Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about MSG91?** Having SMS, email, and WhatsApp all in one platform makes it much easier to plan and run campaigns. The analytics provide a clear view of engagement across each channel, which helps me understand what’s working. I also like the flexibility to create targeted campaigns based on what I need. On top of that, the usage-based pricing is a helpful option. **What do you dislike about MSG91?** The email customization options could be expanded further. Also, the campaign setup interface can feel a bit overwhelming at first, especially when you’re just getting started. **What problems is MSG91 solving and how is that benefiting you?** MSG91 lets us run multi-channel campaigns without having to switch between different tools, which saves time and makes it easier to coordinate our marketing efforts. Having everything in one place also helps us reach customers more effectively and track performance more consistently. Overall, it has simplified our communication strategy and made our day-to-day workflow smoother. ### 27. Reliable Communication Platform with Smooth Integration and Strong Support **Rating:** 5.0/5.0 stars **Reviewed by:** Dipesh J. | AVP Solutions and Delivery, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** MSG91 is extremely easy to configure and integrates smoothly with platforms like Rezolv for large-scale digital communication. The interface is simple, API documentation is clear, and onboarding new client sub-accounts is quick. Customer support is also quick. **What do you dislike about MSG91?** At times, DLT validations can behave inconsistently across operators and require manual re-checks. The dashboard UI could offer more advanced filtering and search capabilities for logs. WhatsApp template approval timelines can also vary, which is dependent on Meta, not MSG91, but it still affects go-live timelines. Having automated error-reason classification in the panel would improve troubleshooting further. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps streamline all customer communication—SMS, WhatsApp notifications, and automated journeys—under a single scalable platform. It allows us to onboard multiple clients using sub-accounts, each with separate sender IDs, DLT mappings, and log visibility. This significantly reduces operational overhead and speeds up integrations for new clients. **Official Response from Ragini Pawar:** > Hi Dipesh! It is a privilege to be the technical backbone for your large-scale digital communication. We are thrilled that our multi-tenant sub-account architecture and API documentation are successfully reducing your operational overhead and accelerating your client onboarding. In the CPaaS and Enterprise Messaging space, providing a scalable, developer-friendly platform is our core mission, and your success with integrations like Rezolv is a fantastic validation of that. Regarding the DLT and Meta hurdles you mentioned, we completely understand the frustration. While DLT operator validations and WhatsApp template approval timelines are governed by external regulatory bodies and Meta’s internal protocols, we are constantly working to bridge that gap. To help you stay ahead, Meta also sends direct email notifications for template approvals, ensuring you can move to production the second they give the green light. Furthermore, we’ve heard your feedback on data visibility! We have recently launched advanced, channel-specific filters and analytics across the entire platform. Whether it’s SMS logs or WhatsApp metrics, you now have access to deep, granular filtering that makes troubleshooting tracking more intuitive than ever. Thank you for the 5-star rating! As we continue to evolve into a global DIY Telecom platform, your feedback is exactly what helps us refine the most powerful omnichannel messaging partner for your growth. ### 28. MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Veterinary | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about MSG91?** As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and persistently to setup a bot for my brand. High regards for how in no time, he literally made sure that the needed setup is done. Besides the ease with which he explained everything is highly praiseworthy. High appreciation for his knowledge and expertise in this regard. Thankyou Rajat for all the help! **What do you dislike about MSG91?** At times a lot of structures are a little complicated and there is a lot of scope of improvisation on the same. **What problems is MSG91 solving and how is that benefiting you?** Automating the messages sent to my customers making the most important task; i.e. keeping the customers informed sorted for me. ### 29. Scalable, Reliable Messaging APIs That Grow With Us **Rating:** 5.0/5.0 stars **Reviewed by:** Rose P. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2026 **What do you like best about MSG91?** Scalability stands out the most for me. As our user base has grown, MSG91 has handled the increased messaging volume without any issues. The APIs are flexible, well-structured, and easy to work with. On top of that, the uptime and overall reliability give us real confidence when running it in production environments. **What do you dislike about MSG91?** Some of the more advanced features require a deeper level of technical understanding to use effectively. Also, while the dashboard is functional, it could benefit from a more modern design. **What problems is MSG91 solving and how is that benefiting you?** We needed a reliable way to manage user notifications and alerts, and MSG91 has helped us centralize our communication and scale without constantly worrying about delivery failures. As a result, it has reduced operational complexity and improved user engagement. Overall, it’s made it easier for us to stay focused on product growth. ### 30. A very essential and powerful set of features offered with one system with excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Girish I. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about MSG91?** Working with MSG91 has been great from the beginning. The initial intro call was very helpful and reassuring, and it gave me the confidence to move over from another platform. APIs are pretty straightforward to understand and integrate, dashboard is powerful yet very simple to understand. Overall simplicity of their system is what made us at ease. **What do you dislike about MSG91?** It’s only been a few months since we migrated to MSG91. So far, we haven’t encountered any issues, but it’s still too early to draw any firm conclusions. **What problems is MSG91 solving and how is that benefiting you?** First of all, MSG91 brings SMS, WhatsApp, Email, and Push notifications together in one system. This significantly reduces the cost and effort of investing in, understanding, maintaining, and monitoring multiple separate systems. As a result, go-to-market time is much shorter with MSG91. **Official Response from Ragini Pawar:** > Hi Girish! We appreciate you leveraging our WhatsApp API for critical operations like account setup confirmations, portfolio updates, and payment reminders, as well as our SMS API for secure OTP verifications. It is also great to see our Email API powering your entire transaction lifecycle, from order processing and investment updates to withdrawal and redemption alerts. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on fintech innovation rather than technical hurdles. It is truly rewarding to see how your investment tech platform is thriving by consolidating your communications into our unified system. Knowing that MSG91 has helped you reduce costs and shorten your go-to-market time by bringing SMS, WhatsApp, Email, and Push notifications together on single platform. We are thrilled that MSG91's APIs and intuitive dashboard have put your fintech team at ease. We are committed to remaining your most reliable partner in the investment tech space, so please keep your feedbacks coming, so that we can improve more. If you ever need a hand, we’re just a quick message away and always happy to help you out. At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you. ### 31. MSG91 Goes Beyond Out-of-the-Box with Custom Development Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam R. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** MSG91 was open to custom development and supported our specific requirements beyond standard out-of-the-box features. **What do you dislike about MSG91?** There is no direct way to raise tickets to the engineering team or interact with engineers directly, which slows down issue resolution for technical or integration-related problems. **What problems is MSG91 solving and how is that benefiting you?** During high-traffic sale periods, when we need to deliver very large message volumes within a short time window (e.g., ~10 minutes), MSG91 helps by buffering messages at their end. We are able to push the data well in advance (around 1-2 hour earlier), after which MSG91 queues the traffic and releases it in a controlled manner at high TPS (1000+ TPS). This approach eliminates processing bottlenecks on our side, avoids unnecessary delays during peak load, and ensures on-time message delivery during critical sale moments. ### 32. Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2026 **What do you like best about MSG91?** What I appreciate most about MSG91 is its ease of integration and reliability. Beyond that, the wide variety of services and tools they offer for end-to-end business communication is a real strength. From SMS and WhatsApp to email, voice, and authentication flows, everything sits within a unified ecosystem, making it easier to manage, scale, and govern communication across the business. **What do you dislike about MSG91?** There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additionally, more platform tutorials and guided documentation would help users navigate and utilize the features more effectively. **What problems is MSG91 solving and how is that benefiting you?** We are using it as our core communication layer, leveraging email, WhatsApp, Hello, campaigns, and file hosting. Instead of juggling multiple tools, everything sits within one ecosystem, which simplifies execution and oversight. The benefit for us has been speed and convenience. Onboarding was quick, integration was straightforward, and the support team has been responsive whenever required. So far, the experience has been smooth and reliable, and it has helped streamline our communication workflows effectively. ### 33. Easy to Use, Fast Messaging APIs, and Scalable CPaaS **Rating:** 5.0/5.0 stars **Reviewed by:** Ishwar S. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about MSG91?** MSG91 is easy to use and quick to implement, with a reliable CPaaS infrastructure that scales well. The APIs are well documented, integration is smooth, and message delivery is fast and consistent. It helps centralize communication across channels and reduces operational complexity. **What do you dislike about MSG91?** Some advanced features require additional configuration and are not always intuitive at first. The UI can feel slightly complex for new users, and pricing transparency for certain services could be improved. Occasional delays in feature updates would also be better addressed. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us manage and automate customer communications at scale through a single CPaaS platform. It solves issues related to reliable message delivery, system integration, and scalability, allowing us to communicate efficiently while saving time, effort, and development resources. **Official Response from Ragini Pawar:** > Hi Ishwar! It is truly inspiring to see how you are leveraging our MSG91 platform to humanize and scale your customer communications! Knowing that our SendOTP and SMS OTP services are providing the reliable, fast validation your platform needs to grow securely makes our work deeply meaningful. We are genuinely touched that our well-documented APIs have helped you save precious development resources and reduce operational complexity. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on your core mission, not on technical hurdles. We are working hard every day to evolve into a total DIY SaaS platform where you can get started with a click-and-go experience that requires zero technical hassle. To keep our customers in the loop, we send out newsletters, this is our personal way of ensuring you’re the first to know about our latest features and how to use them to stay ahead. We believe that empowering your team with a seamless, transparent, and affordable experience is the best way to help you scale without the stress. Stuck on something? Don’t think twice, our support team loves helping out and is always here for you. We’re growing because of you. We are in the communication, for the communication-and we’re glad you’re part of the family. ### 34. Feature-Rich but Documentation Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Admin M. **Reviewed Date:** January 30, 2026 **What do you like best about MSG91?** I like using MSG91 for creating IVR flows because it has a lot of features. I can create templates and choose from different voices available, which is really helpful. I also appreciate the team collaboration features, and I find setting conditions in the IVR flow very useful. The ability to set ring groups and forward calls to specific agents is very beneficial. Overall, these features are what I like most about MSG91. **What do you dislike about MSG91?** I haven't explored much, but the voice service can be upgraded a little bit. The dashboard is not clearly explained, and it can be tricky to configure it. You have to contact their support team because the documentation isn't very great right now. The initial setup wasn't that easy, and the documentation could have been much clearer, but after calling their support team, everything was explained well. **What problems is MSG91 solving and how is that benefiting you?** MSG91 provides a reliable customer support number for my app with IVR flows, allowing me to handle the support team efficiently. Its features like creating templates, choosing voices, and team collaboration are really helpful. **Official Response from Ragini Pawar:** > Hola Team Myjinny, It is a privilege to provide the cloud communication infrastructure for your on-demand home and professional services platform. In an industry where trust and timing are everything from booking a repair to confirming a professional consultation, we know that a seamless IVR and voice experience is the lifeline of your operations. We are thrilled that our feature-rich IVR flow builder, customizable voices, and intelligent agent forwarding have helped you manage your support team with such high efficiency. We truly value your honest feedback regarding our technical documentation and dashboard navigation. We understand that while powerful features drive growth, a clear "how-to" is what drives speed. To address this, we have recently launched Global Search directly within the platform, allowing you to find API docs, navigation pages, and settings instantly. Furthermore, we have a proactive Chat support via our smart chatbot that acts as your real-time guide inside the MSG91 panel. This assistant is with you at every click, providing step-by-step instructions on what to do next so you never feel lost during your any configuration or campaign setup. Thank you for your 4-star rating! We are fully committed to earning that final star by ensuring our guidance is as responsive as the professionals on your platform. We would love to know if our real-time chatbot assistant has helped simplify your latest workflows, please share your thoughts so we can continue to refine our 5-star experience for you. ### 35. Affordable Multi-Channel Messaging with great support for Early Stage Startups **Rating:** 5.0/5.0 stars **Reviewed by:** Shrikrishna S. **Reviewed Date:** January 29, 2026 **What do you like best about MSG91?** I like MSG91's simplicity and transparent pricing. The platform's integration of all communication channels is convenient, as I can sign up for MSG91, get their API key, and integrate the APIs into our apps without needing different providers for SMS, email, and WhatsApp. I also appreciate the startup credits they offer for six months, which is really helpful for early-stage startups like us. We switched from Twilio because it was expensive for us, and email and WhatsApp setup with MSG91 was really simple. **What do you dislike about MSG91?** Their documentation needs to be updated as it's not clear if we have to use the flow API or the OTP API for sending OTP SMS. Improving documentation to be according to use cases will be very useful not just for our company but to every company using MSG91. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 as a single platform for all communication channels, eliminating the need for multiple providers for SMS, email, and WhatsApp. ### 36. Exceptional Support, Smooth Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Abishek S. **Reviewed Date:** February 02, 2026 **What do you like best about MSG91?** I appreciate MSG91's support system as the team is always ready to help and find solutions for issues quickly, which means I don't have to wait long for resolving problems. Integrating MSG91 into multiple applications has been very easy, and I am satisfied with the process. The setup was pretty straightforward, despite minor issues that weren't noticeable at first. I'm satisfied with the service where the Pratyaksh Yadav have helped a lot where he made the onboarding service smoother for me. **What do you dislike about MSG91?** I was facing an issue with the onboarding to MSG91. In the guide, it was missing where we have to approve from the smartping, and the error code was a little bit confusing. **What problems is MSG91 solving and how is that benefiting you?** MSG91 makes it easy to integrate OTP verification in our app. Their support is great, always ready to help, and resolves issues fast. It's easy to set up despite some minor unnoticeable issues. **Official Response from Ragini Pawar:** > Hi Abhishek, Making your onboarding and integration experience as smooth as possible is our top priority, so hearing that Pratyaksh helped make that happen for you is fantastic. We know that when you're integrating OTP verification into multiple applications, you need a cloud communication API that just works. We’re glad the straightforward setup and our responsive support team helped you get live quickly. We also want to thank you for your honest feedback regarding the approval steps and the error codes. We didn't just listen, we acted. We are thrilled to share that right after your mention, our team updated the onboarding guides and refined those confusing error codes, and informed you personally as well, attaching the updated doc as well. You should now see much clearer messaging and a more complete DLT guide, ensuring no one else misses those critical external approval steps. This is exactly how we work toward faster resolution times and a better experience for all our developers. Thank you so much for the 5-star rating! It means a lot to us that you recognized the effort we put into being more than just a service provider. Please keep writing to us with your suggestions, your feedback is the direct reason our platform keeps getting better. ### 37. Reliable, Scalable Communication Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Sageant M. **Reviewed Date:** January 25, 2026 **What do you like best about MSG91?** I like MSG91 for its reliable message delivery, which ensures our OTPs and alerts reach users instantly, thus reducing login failures and support tickets. The easy-to-use dashboard makes it simple to track message delivery, manage templates, and analyze reports without requiring technical support, saving time for our operations team. I also appreciate the flexible APIs that help streamline our communication by automating OTPs, notifications, and alerts directly from our system, reducing manual efforts and errors. This makes messaging faster, more reliable, and easier to scale as our communication volume increases. Additionally, the initial setup was fairly straightforward, especially for basic SMS and OTP use cases, as the dashboard and API keys were easy to access. **What do you dislike about MSG91?** While MSG91 works reliably overall, the documentation for some advanced features could be more detailed, and the initial setup can feel slightly complex for first-time users. Some of the advanced features like WhatsApp API configuration, template approvals, and detailed reporting could benefit from clearer step-by-step documentation with real use cases. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 to solve delayed message delivery, automate communication via APIs, and ensure reliable OTPs. It provides a single platform for scalable messaging, saves time with an easy dashboard, and the APIs streamline processes, reducing errors. ### 38. Transforms Communications with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit K. **Reviewed Date:** January 23, 2026 **What do you like best about MSG91?** I use MSG91 for communications, engagement and conversion of my users and prospective users. It helps in increasing my funnel conversion and customer renewal. I like the Campaign and agentic AI workflow features of MSG91. Campaigns have helped me automate most of my customer communications by organizing and scheduling messages efficiently. The Agentic AI workflows in the Hello feature have reduced my customer support tickets significantly by handling most user queries. The initial setup was very easy, and I must complement the MSG91 support team, who was readily available throughout the process, especially Anchal and Nishant. **What do you dislike about MSG91?** MSG91 can add more features to WA templates, like enabling emojis in headers, to improve its offerings, though the current features suffice the need. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 for user communications, increasing funnel conversions, and customer renewals. The Hello feature solves customer queries directly. Campaigns automate communications, reducing my workload, and Agentic AI workflows handle queries, cutting support tickets. **Official Response from Ragini Pawar:** > Hi Rohit! It’s a pleasure to support an innovative wealth management platform like yours! At MSG91, we are truly proud to be the best communication partner for your AI-powered investment platform, helping you reach users and gain leads effectively. We’ve shared your shoutout with Anchal and Nishant, who are thrilled to have helped you set up your end-to-end communication and engagement journey in no time. It is fantastic to hear how you are using Campaigns to create personalized customer journeys for leads and prospects, from welcome sequences to cross-selling and limited-time offers. We are equally grateful that our Agentic AI workflows in Hello are successfully reducing your team's workload by resolving queries automatically. We’re also glad to power your platform through Transactional Emails for OTP, WhatsApp to share market updates and subscription reminders, and our SMS API for customer verifications on your app. We’ve noted your feedback on emojis; while we'd love to enable them, but Meta currently restricts emojis in text headers, though you can still use them in the message body, so we suggest creating your main "hook" line within the Body using your required emojis. Please keep such feedback coming, as it helps us ensure our DIY platform remains the best tool for funnel conversions. We are growing every day because you believe in us. We are in the communication, for the communication and we’re so glad you’re part of the family. ### 39. Reliable, Consistent Service with Quick Query Resolution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about MSG91?** Msg91 has delivered reliable and consistent service, with quick resolution of queries and minimal service disruption. We have not faced any major downtime so far, and they continue to be a dependable partner. Msg91 is an integral part of our daily operations. The integration process has been smooth and straightforward, including during new implementations. **What do you dislike about MSG91?** There are no specific dislikes regarding Msg91’s services. One key suggestion would be to introduce a post-paid billing model, especially for customers in the financial industry where messaging volumes are dynamic in nature. A post-paid model would provide significant relief by eliminating the need to constantly monitor message balances before launching campaigns. Month-end communication is particularly critical in financial services, and any disruption due to balance exhaustion can impact timely customer communication. Additionally, a post-paid model would be operationally easier to manage, as billing would be raised based on actual usage and settled by the customer accordingly, simplifying reconciliation and payment processes. **What problems is MSG91 solving and how is that benefiting you?** MSG91 enables reliable, large-scale customer communication, ensuring timely message delivery with minimal disruption. ### 40. Robust API and High SMS Delivery Rates **Rating:** 4.5/5.0 stars **Reviewed by:** rahul S. **Reviewed Date:** January 21, 2026 **What do you like best about MSG91?** I appreciate the high SMS delivery rates and the simple MSG91 API integration which reduces time. The OTP and authentication flows are secure, ensuring user verification. Pan-India DLT support is a distinct feature. The implementation is quick, especially for OTP generation and verification. Transactional messaging is almost plug and play, which shortens development and testing time. MSG91 has a robust and developer-friendly API, and the account and API key setup are quick. The clear API documentation, template management workflow, and DLT registration and template setup all contribute to the ease of use. **What do you dislike about MSG91?** I find the error messaging clarity lacking. Certain API error responses could be more descriptive, which would help to reduce debugging and tracking. Also, showing delivery success versus cost per template would help retire inefficient templates, potentially reducing costs. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 for SMS delivery, OTP, authentication, bulk messaging, API integration, and monitoring. It has high SMS delivery rates and simple API integration, reducing development time. Secure OTP flows and Pan-India DLT support make user verification seamless. ### 41. Reliable and Easy OTP Service with Stellar API **Rating:** 4.0/5.0 stars **Reviewed by:** Anirudh D. **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** I love the API integration with MSG91. It's very smooth and makes the handling of OTP verifications reliable, providing delivery with speed and consistency. The developer documentation is also very easy to understand, which helps a lot when developing applications for our customers. I really appreciate the responsive support team. They are quick to provide solutions and help customers understand any issues they encounter. MSG91 is also easy and affordable, and they offer startup credits, which are quite beneficial. The initial setup was pretty easy, and I'd rate it four out of five. **What do you dislike about MSG91?** I think the startup benefit program needs to be more flexible, and more credits need to be given because some startups take some time to get things working. So it should not be time-bound. **What problems is MSG91 solving and how is that benefiting you?** MSG91 reliably handles OTP verifications with speed and consistency, offering smooth API integration that I appreciate. The developer documentation is easy to understand, and support is responsive, which is valuable for my team. ### 42. Reliable, Developer-Friendly Communication Platform for Growing Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Shyam D. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** What I like best about MSG91 is its reliability and ease of integration. The APIs are well documented, straightforward to implement, and work smoothly with backend systems, which makes it ideal for developers and growing businesses. Message delivery is fast and consistent, and the delivery reports provide clear visibility into message status. Another strong point is the flexibility of features. From OTP and transactional SMS to WhatsApp and email APIs, everything is available under one platform, reducing the need to rely on multiple vendors. The dashboard is user friendly, making it easy to manage templates, track usage, and monitor performance. Customer support is also a big plus. The team is responsive and helpful, especially when dealing with template approvals or integration issues. Overall, MSG91 is a dependable communication platform that scales well with business needs and offers excellent value for money. **What do you dislike about MSG91?** While MSG91 is a powerful and reliable platform, there are a few areas that could be improved. At times, template approval and DLT-related processes can feel slow and a bit complex, especially for new users who are not familiar with regulatory requirements. This can delay campaign launches or OTP rollouts. The dashboard, although feature rich, can sometimes feel overwhelming, and certain settings or reports take extra time to locate. Pricing details and credit usage could also be made more transparent in some cases, particularly when using multiple channels like SMS and WhatsApp together. Lastly, while customer support is generally helpful, response times can vary during peak hours. Faster, more proactive support for critical or time-sensitive issues would make the overall experience even better. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves the problem of reliable and scalable business communication by providing a single platform for sending OTPs, transactional messages, notifications, and customer updates. Instead of managing multiple vendors or complex integrations, everything is available through one well-structured API, which simplifies development and reduces operational overhead. For me, this has been a big benefit in terms of system stability and speed of execution. OTP delivery is fast and dependable, which directly improves user experience and reduces login or payment failures. Centralized reporting and delivery status also help in quick troubleshooting and monitoring communication performance. Overall, MSG91 saves time, improves communication reliability, and allows me to focus more on building and scaling my core product rather than worrying about message delivery and integration issues. **Official Response from Ragini Pawar:** > Hi Shyam, It is a privilege to be the reliable communication partner for your growing business. We are thrilled that our straightforward API integration, fast OTP delivery, and unified omnichannel platform spanning SMS, WhatsApp, and Email have allowed you to focus on scaling your core product. Knowing that our infrastructure has directly improved your user experience and reduced operational overhead is exactly why we do what we do. We truly value your constructive feedback and have taken several proactive steps to address the challenges you mentioned: Bypassing DLT & Template Delays: We understand that regulatory DLT processes can be complex. To avoid these hurdles and prevent delays in your rollouts, you can use our Default OTP. These allow you to go live with secure authentication in just minutes using our pre-approved SMS and Voice templates till you gets familiar with DLT. Enhanced Dashboard & Transparency: To make our feature-rich platform easier to navigate, we have launched brand-new dynamic log filters tailored to each specific microservice. This gives you granular data visibility and clear credit usage for each of the channels- SMS, WhatsApp, Emails, RCS and so on. Our upgraded subscription panel now provides all pricing details clearly at a single glance. Proactive Support as Our Backbone: To ensure we are there when you need us most, even during peak hours-we are continuously expanding our global support team and have deployed advanced automation to ensure our response times match the high performance of our API delivery. Thank you for the 4.5-star rating! We are deeply committed to earning that final half-star by providing the most dependable and scalable messaging infrastructure for your journey. We would love to know specifically what we can do to further simplify your experience. Please let us know how we can improve to provide you with a full 5-star service.. Your support is the fuel that keeps us going, we’re not just building a platform; we’re building a conversation with you. ### 43. Reliable, Easy-to-Integrate Messaging APIs with Responsive Support by Mr. Hardik **Rating:** 5.0/5.0 stars **Reviewed by:** Rupesh Y. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** We are using MSG91 is its reliable, easy-to-integrate messaging APIs, backed by strong delivery rates and responsive support. The platform also scales well for global use while keeping pricing transparent and developer-friendly, which makes it straightforward to adopt and maintain. **What do you dislike about MSG91?** MSG91 is that the dashboard and documentation can sometimes feel cluttered, which makes it harder to quickly locate specific features or the guidance I need. In addition, some of the more advanced configurations and certain error messages aren’t always very intuitive or clearly explained, and that can slow down troubleshooting—especially for new users. **What problems is MSG91 solving and how is that benefiting you?** MSG91 ensures reliable SMS and WhatsApp delivery, streamlining customer engagement with OTPs and notifications while reducing manual effort through automated messaging. ### 44. Reliable API for Automated Messaging **Rating:** 5.0/5.0 stars **Reviewed by:** Anne-Carlie A. | Senior Human Resources Director at Borea Construction, Construction, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about MSG91?** I like how easy and reliable MSG91 is to use. The APIs are straightforward to integrate, the messaging delivery is fast and consistent, and the customer support team is responsive and helpful when needed. I really appreciate how MSG91 brings multiple communication tools together in one place. The APIs are reliable and scalable, the documentation and support are helpful, and it handles large volumes of messages with low latency, so we don't have to worry about managing separate services for SMS, WhatsApp, or email. **What do you dislike about MSG91?** Some parts of MSG91 could be improved the dashboard can feel cluttered and confusing at first, some advanced features aren’t very intuitive, and occasionally message delivery reporting and pricing details could be clearer **What problems is MSG91 solving and how is that benefiting you?** MSG91 automates and scales our communication by handling OTPs, alerts, and promotional messages through easy APIs, reducing manual effort. It ensures fast delivery and frees up development resources. ### 45. Efficient Communication Tool with Quick Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Richard B. | Chief Technology Officer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** I use MSG91 for sending transactional and promotional messages, OTP verification, and notifications via SMS, WhatsApp, and email to users and customers. I appreciate that MSG91 solves reliable and scalable customer communication by enabling fast OTP delivery, automated notifications, and bulk messaging. The simple dashboard and consistent OTP and transactional messaging improve authentication success rates, reduce login failures, and minimize support issues. API integration was quick and the documentation was clear, allowing basic messaging and OTP flows to be up and running with minimal configuration. **What do you dislike about MSG91?** The UI can feel limited for advanced analytics, delivery reports could be more detailed, and support response times can be inconsistent at times. Pricing and routing options could also be more transparent for better cost control. **What problems is MSG91 solving and how is that benefiting you?** MSG91 provides reliable, scalable communication by delivering fast OTPs, automating notifications, and simplifying message delivery. It integrates easily through APIs, consolidates vendor needs, and ensures users promptly get time-critical messages, improving authentication and engagement. ### 46. Seamless Integration and Stellar Support with MSG91 **Rating:** 5.0/5.0 stars **Reviewed by:** Yash A. **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** I use MSG91 as an SMS gateway for my Shopify app Simplify My Login (https://apps.shopify.com/login-using-otp) to send OTP on SMS and WhatsApp for easy login using mobile number. The platform is very user-friendly, and the APIs are defined for the right standards, making them easy to understand. Support from MSG91, especially Nishant, has been great. He is very responsive and knowledgeable, helping me to get better pricing and quickly solving any issues. The pricing is great, and the platform, along with its support, is best in class. Any issues I have, even on a Friday night, are addressed almost immediately by Nishant with replies within like ten minutes, which has been amazing. I have no reason to switch to another SMS provider. **What do you dislike about MSG91?** The SMS capability is already best in class, they can further improve on SMS delivery to countries like Malaysia where none of the SMS gateways provide coverage across all Network providers **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 as a SMS gateway for my Shopify app Simplify My Login (https://apps.shopify.com/login-using-otp) to power easy login using OTPs. It's reliable for sending messages on SMS and WhatsApp, making my service more efficient. **Official Response from Ragini Pawar:** > Hi Yash! It’s truly inspiring to see your Shopify store is thriving with such a seamless authentication experience! Knowing that our SMS and WhatsApp APIs are the heartbeat of your Shopify app- helping users log in with just a mobile number-makes our mission feel so much more personal. I’ve shared your incredibly kind words with Nishant, he was genuinely touched to know this. We are so glad you’re enjoying the MSG91's Shopify integration-we designed it to be a true easy plug-and-play experience so you can focus on your core business, not the middleware. We take pride in being a best-in-class gateway, we also want to ensure your growth remains cost-effective, that’s why we offer Meta standard rates in India, and in many cases, our pricing is even less than Meta’s direct pricing outside of India for WhatsApp. At MSG91, we pour our hearts into minimizing complexity because we want your growth to be driven by a total DIY SaaS platform that’s as affordable as it is powerful. We believe that a click-and-go experience is the right of every customer, and we’re honored to be the partner you never want to switch from. As a bootstrapped team, your trust is our true capital, we’re driven by coffee, hustle, and the belief you’ve placed in us. We aren’t just in the communication, we’re here for the connection! ### 47. MSG91: User-Friendly Interface, 24×7 Responsive Support, and Easy Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** What we like best about MSG91 is its user-friendly interface, which makes navigation and usage very easy. The support team is highly responsive and available 24×7, always ready to assist whenever needed. The infrastructure is well organized, with all channels clearly separated, which helps in smooth operations. One of the best features is the easy access to reports—data tracking is simple and does not require extra effort. Data security is also robust, ensuring safe handling of information. Additionally, the wallet facility is very convenient, allowing us to add balance as per our requirements, which provides flexibility and better control over usage. **What do you dislike about MSG91?** At present, there are no specific dislikes to highlight. We have shared a few operational requirements with the team to further improve efficiency, and the team is already working on them. MSG91 continuously develops and enhances its features on a regular basis, which helps improve the overall user experience and operational effectiveness. **What problems is MSG91 solving and how is that benefiting you?** We are long-time users of MSG91 and have faced a few challenges over time. However, the team has always guided us and resolved issues on priority. A few months ago, our email domain was blocked due to a high failure rate, and the team recommended implementing the email validation service. We followed their suggestion, and it has significantly improved our email performance. ### 48. Reliable Messaging with Easy Integration **Rating:** 4.5/5.0 stars **Reviewed by:** DAMMY u. | director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about MSG91?** I use MSG91 for its reliable message delivery. I like how easy it is to integrate the APIs, which simplifies messaging across channels without complex implementation. I also appreciate the multi-channel support across SMS, WhatsApp, and email that simplifies communication workflows. MSG91's reliable delivery ensures critical messages like OTPs and alerts reach users on time, improving trust and engagement. The integration process was straightforward and quick, thanks to clear documentation and simple API onboarding that made it easy even without extensive technical support. **What do you dislike about MSG91?** A couple of areas that could be improved are more advanced built-in analytics reporting and more transparent pricing tiers for high-volume use cases making it easier to plan and optimize costs. MSG91 could enhance its pricing for high-volume use cases by offering clearer volume-based slabs, custom enterprise plans, and upfront cost visibility for SMS and WhatsApp usage. **What problems is MSG91 solving and how is that benefiting you?** MSG91 ensures reliable SMS and WhatsApp delivery, streamlining customer engagement with OTPs and notifications, reducing manual messaging through automation. ### 49. Reliable, Easy-to-Use Platform with Strong API and Responsive Support **Rating:** 4.0/5.0 stars **Reviewed by:** Caneza P. | Head of E-Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about MSG91?** The platform is highly reliable and user-friendly, making onboarding and setup quick and hassle-free. It offers strong and well-documented API support, which allows seamless integration with our systems, and message delivery is consistently timely and dependable. The dashboard is intuitive and easy to navigate, enabling us to monitor and manage communication efficiently. Additionally, Karan and the support team are proactive, responsive, and helpful, ensuring that any queries or issues are addressed promptly and smoothly. **What do you dislike about MSG91?** Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery reports could also be improved. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us streamline and automate customer communication through reliable SMS and OTP delivery. It ensures timely order updates, authentication, and transactional notifications, which improves customer experience, reduces manual effort, and builds trust through consistent and secure communication. ### 50. Responsive and Helpful Support Team **Rating:** 4.0/5.0 stars **Reviewed by:** Bibin S. | Tech Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** I would like to sincerely appreciate the support team. A special mention to Mr. Nishant Badhe, Mr. Lalit Purve, and Mr. Anurag Upadhyay for their excellent support and consistent follow-ups in resolving the recent issue we faced with Meta. Their coordination made the process smooth and efficient. **What do you dislike about MSG91?** Sometimes it’s difficult to get an immediate meeting slot during urgent production issues. Apart from this, everything has been good. **What problems is MSG91 solving and how is that benefiting you?** Recently, we faced a Meta-related issue with WhatsApp messages. The support team helped us resolve it efficiently. We also encountered issues while sharing links via SMS, and the team guided us effectively to overcome those as well. **Official Response from Ragini Pawar:** > Hi Bibin, It is a privilege to be the technical backbone for your omnichannel communication strategy. Our primary goal is to ensure that your integrations and SMS delivery remain seamless, especially when navigating the evolving landscapes of global messaging compliance. I have personally shared your appreciation with the team; they are incredibly motivated to know their proactive coordination provided the excellent support we strive for every day. To ensure all-time availability, we are currently rapidly expanding our technical support team while simultaneously deploying advanced support automation. This dual approach is designed to provide you with instant, real-time assistance for critical every level. Since the rest of your experience has been so positive, we would be honored if you’d consider upgrading to a 5-star rating. It’s the ultimate validation for our team as we continue building the world’s most reliable DIY Telecom platform. We are not just a vendor; we are a partner dedicated to your platform's 100% uptime. ## MSG91 Discussions - [How do I use MSG91 API?](https://www.g2.com/discussions/how-do-i-use-msg91-api) - [Is MSG91 safe?](https://www.g2.com/discussions/is-msg91-safe) - [Whats is MSG91?](https://www.g2.com/discussions/whats-is-msg91) - [What is the use of MSG91?](https://www.g2.com/discussions/what-is-the-use-of-msg91) - [why can't anyone get back to me for my account setup under mmedhane@mimosha.com](https://www.g2.com/discussions/why-can-t-anyone-get-back-to-me-for-my-account-setup-under-mmedhane-mimosha-com) - 1 upvote - [View MSG91 pricing details and edition comparison](https://www.g2.com/products/msg91/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-17+02%3A52%3A34+-0500&secure%5Bsession_id%5D=bcabb731-2c08-434d-b618-1c6ad9590acc&secure%5Btoken%5D=b7a684a962d9d92286bdbbb3e0b0fe1206a87d76ec449ed34041cd24c028fefe&format=llm_user) ## MSG91 Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - 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Automatic URL Shortening - Personalization - Transactional SMS **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Platform Basics - Phone Verification** - Accuracy - Call Screening - Scalability - Security Measures - Reliable Delivery - Customizable Workflows **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Functionality** - Multi-Device Sync - Backup **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Support** - Documentation - Community Support - Professional Support **Additional Features - Phone Verification** - Integration Abilities - Compliance with Regulations - Reporting and Analytics **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentification **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Implementation** - Easy Setup - Mobile SDK - Web SDK **Agentic AI - Phone Verification** - Autonomous Task Execution **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top MSG91 Alternatives - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (448 reviews) - 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