# MSG91 vs Twilio Comparison
---
## AI Generated Summary
- **G2 reviewers report** that MSG91 excels in **customer support** , with many users praising the responsiveness and helpfulness of the support team. This is particularly beneficial for businesses that require quick resolutions to issues, as highlighted by one user who appreciated the "all-in-one features related to emails and SMS."
- **Users say** that Twilio offers a robust **API integration** experience, making it easy to implement communication solutions. Reviewers have noted the platform's reliability for SMS, OTP, and notifications, with one user mentioning the "clear documentation" that simplifies the integration process.
- **According to verified reviews** , MSG91 stands out for its **ease of use** in campaign setup and message scheduling. Users have found the process straightforward, which significantly enhances customer engagement and follow-up rates, as one reviewer noted the "reliable message scheduling."
- **Reviewers mention** that Twilio's scalability is a major advantage, particularly for businesses looking to grow. Users appreciate the platform's ability to handle increased messaging volumes without compromising on delivery reliability, making it a solid choice for expanding operations.
- **G2 reviewers highlight** that MSG91's **documentation and integration capabilities** are user-friendly, which helps streamline workflows. One user emphasized that the APIs are "easy to understand and integrate," contributing to a more efficient operational process.
- **Users report** that while Twilio has a strong feature set, it sometimes faces challenges in **setup and administration** compared to MSG91. Reviewers have noted that Twilio's setup can be more complex, which may require additional time and resources to manage effectively.



| | MSG91 | Twilio | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 199 | 523 | 
| **Largest Market Segment** | Small-Business (68.1% of reviews) | Small-Business (51.5% of reviews) | 
| **Entry Level Price** | Pay As You Go Per Month | No pricing available | 

---
## Top Pros & Cons

### MSG91

Pros:
- Customer Support (96 reviews)
- Helpful (93 reviews)

Cons:
- Dashboard Issues (20 reviews)
- Lack of Clarity (17 reviews)

### Twilio

Pros:
- Ease of Use (40 reviews)
- Easy Integrations (30 reviews)

Cons:
- Expensive (26 reviews)
- Poor Customer Support (23 reviews)

---
## Ratings Comparison
| Rating | MSG91 | Twilio | 
|---|---|---|
  | **Meets Requirements** | 8.8 (127 reviews) | 8.7 (378 reviews) | 
  | **Ease of Use** | 8.8 (127 reviews) | 8.2 (387 reviews) | 
  | **Ease of Setup** | 9.0 (116 reviews) | 7.7 (226 reviews) | 
  | **Ease of Admin** | 8.6 (70 reviews) | 7.9 (199 reviews) | 
  | **Quality of Support** | 8.9 (126 reviews) | 7.8 (344 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (69 reviews) | 8.0 (190 reviews) | 
  | **Product Direction (% positive)** | 9.3 (115 reviews) | 8.3 (365 reviews) | 

---
## Pricing

### MSG91

#### Entry-Level Pricing

Plan: Starter — Pick Your Channel & Start Fast

Price: Pay As You Go Per Month

Description: Best for startups and small businesses getting started with 1–2 communication channels.
Launch quickly with flexible, usage-based pricing and no long-term commitment.Charges vary by channel, country, and message type. No monthly commitment.Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). 

Key Features:
- Usage-based pricing (pay-as-you-go)
- Prepaid wallet system (add funds & use across services)
- No monthly commitment

[Browse all 3 editions](https://www.g2.com/products/msg91/pricing)

#### Free Trial

Yes

### Twilio

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | N/A | N/A |
| **Twilio** | N/A | N/A |

#### Authentication type

| Feature | MSG91 | Twilio | 
|---|---|---|
| **SMS-Based** | Not enough data | Not enough data | 
| **Voice-Based Telephony** | Not enough data | Not enough data | 
| **Email-Based** | Not enough data | Not enough data | 
| **Hardware Token-Based** | Not enough data | Not enough data | 
| **Software Token** | Not enough data | Not enough data | 
| **Biometric Factor** | Not enough data | Not enough data | 
| **Mobile-Push** | Not enough data | Not enough data | 
| **Risk-Based Authentication** | Not enough data | Not enough data | 

#### Functionality

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Multi-Device Sync** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 

#### Implementation

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Easy Setup** | Not enough data | Not enough data | 
| **Mobile SDK** | Not enough data | Not enough data | 
| **Web SDK** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | 10.0/10 | 12 |
| **Twilio** | N/A | N/A |

#### Administration

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | 10.0 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 10.0 (7 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | 9.8/10 | 20 |
| **Twilio** | N/A | N/A |

#### Text Messaging

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Bulk SMS** | 10.0 (8 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | 10.0 (6 reviews) | Not enough data | 

#### SMS Platform

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Reporting** | 9.3 (10 reviews) | Not enough data | 
| **Automation** | 9.5 (7 reviews) | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | 10.0 (10 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | 8.8/10 | 109 |
| **Twilio** | 7.8/10 | 134 |

#### Functionality

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Ease Of Integration** | 9.5 (63 reviews) ✓ Verified | 8.1 (118 reviews) ✓ Verified | 
| **API Call Speed** | 9.2 (33 reviews) ✓ Verified | 8.3 (104 reviews) ✓ Verified | 
| **Communication Varieties** | 8.8 (51 reviews) ✓ Verified | 8.3 (113 reviews) ✓ Verified | 

#### Support

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Documentation** | 8.4 (35 reviews) ✓ Verified | 7.6 (109 reviews) ✓ Verified | 
| **Community Support** | 8.2 (19 reviews) | Feature Not Available | 
| **Professional Support** | 8.9 (83 reviews) ✓ Verified | 6.8 (113 reviews) ✓ Verified | 

### Video Platform as a Service (VPaaS)

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | N/A | N/A |
| **Twilio** | 6.9/10 | 15 |

#### API Features

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Live Chat** | Not enough data | 6.7 (12 reviews) | 
| **Screen Sharing** | Not enough data | 6.7 (12 reviews) | 
| **Subtitles and Closed Captions** | Not enough data | 6.7 (13 reviews) | 
| **Custom Video Player** | Not enough data | 7.3 (11 reviews) | 
| **Live Simulcasting** | Not enough data | 7.0 (11 reviews) | 

#### Security and Compliance

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Encryption** | Not enough data | 6.5 (11 reviews) | 
| **Watermarking** | Not enough data | 6.7 (11 reviews) | 
| **HIPAA Compliance** | Not enough data | 7.2 (13 reviews) | 
| **GDPR Compliance** | Not enough data | 7.3 (11 reviews) | 

### Cloud PBX Platforms

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | N/A | N/A |
| **Twilio** | 4.9/10 | 5 |

#### Basic Communication - Cloud PBX

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Call Management** | Not enough data | 4.7 (5 reviews) | 
| **Communication Management** | Not enough data | 5.0 (5 reviews) | 
| **Scalability** | Not enough data | 5.0 (5 reviews) | 
| **Integrations** | Not enough data | 5.7 (5 reviews) | 
| **Mobile Accessibility** | Not enough data | 5.3 (5 reviews) | 
| **Accessibility** | Not enough data | 5.3 (5 reviews) | 

#### Advanced Features - Cloud PBX

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Security and Compliance** | Not enough data | 4.7 (5 reviews) | 
| **Analytics and Reporting** | Not enough data | 4.3 (5 reviews) | 
| **Support and Reliability** | Not enough data | 3.7 (5 reviews) | 
| **Automated attendant** | Not enough data | 5.0 (5 reviews) | 

### Phone Verification

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | N/A | N/A |
| **Twilio** | N/A | N/A |

#### Platform Basics - Phone Verification

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Accuracy** | Not enough data | Not enough data | 
| **Call Screening** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **Security Measures** | Not enough data | Not enough data | 
| **Reliable Delivery** | Not enough data | Not enough data | 
| **Customizable Workflows** | Not enough data | Not enough data | 

#### Additional Features - Phone Verification

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Integration Abilities** | Not enough data | Not enough data | 
| **Compliance with Regulations** | Not enough data | Not enough data | 
| **Reporting and Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Phone Verification

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | 10.0/10 | 10 |
| **Twilio** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | 10.0 (6 reviews) | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | N/A | N/A |
| **Twilio** | 9.7/10 | 6 |

#### Platform Basics - VoIP Providers

| Feature | MSG91 | Twilio | 
|---|---|---|
| **PBX systems, VoIP Softphone** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Network monitoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Virtual PBX** | Not enough data | Not enough data | 
| **SIP trunking services** | Not enough data | Not enough data | 

#### Basic Communication

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Phone Calls** | Not enough data | 9.7 (5 reviews) | 
| **Video Calls** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Conference Calls** | Not enough data | Not enough data | 
| **Desk-to-Desk Calls** | Not enough data | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Access

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Software Pairing** | Not enough data | Not enough data | 
| **Browser Extension** | Not enough data | Not enough data | 
| **Individual Download** | Not enough data | Not enough data | 

#### Advanced Features

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Hold Music** | Not enough data | Not enough data | 
| **Automated Attendants** | Not enough data | Not enough data | 
| **VOiP Number** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **MSG91** | N/A | N/A |
| **Twilio** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | MSG91 | Twilio | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | MSG91 | Twilio | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)

**Unique to MSG91 (3):** [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Phone Verification Software](https://www.g2.com/categories/phone-verification)

**Unique to Twilio (3):** [Cloud PBX Platforms Software](https://www.g2.com/categories/cloud-pbx-platforms), [Video Platform as a Service (VPaaS) Software](https://www.g2.com/categories/video-platform-as-a-service-vpaas), [VoIP Providers](https://www.g2.com/categories/voip-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | MSG91 | Twilio | 
|---|---|---|
| **Small-Business** | 68.1% | 51.5% | 
| **Mid-Market** | 28.3% | 30.1% | 
| **Enterprise** | 3.6% | 18.4% | 

### By Industry

#### MSG91

- **Computer Software:** 14.5%
- **Information Technology and Services:** 8.7%
- **Financial Services:** 8.0%
- **Education Management:** 8.0%
- **Marketing and Advertising:** 5.8%
- **Apparel & Fashion:** 5.1%
- **Hospital & Health Care:** 5.1%
- **Retail:** 4.3%
- **Health, Wellness and Fitness:** 3.6%
- **Hospitality:** 2.9%
- **Other:** 34.1%

#### Twilio

- **Computer Software:** 17.3%
- **Information Technology and Services:** 11.3%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 5.2%
- **Internet:** 4.7%
- **Health, Wellness and Fitness:** 4.5%
- **Telecommunications:** 3.8%
- **Real Estate:** 2.7%
- **Hospital & Health Care:** 2.5%
- **Non-Profit Organization Management:** 2.5%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to MSG91

- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) — 4.2/5 stars (404 reviews)
- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (490 reviews)
- [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) — 4.7/5 stars (525 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Bandwidth](https://www.g2.com/products/bandwidth-bandwidth/reviews) — 4.4/5 stars (504 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (714 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4094 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)

### Alternatives to Twilio

- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) — 4.2/5 stars (404 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) — 4.7/5 stars (525 reviews)
- [Bandwidth](https://www.g2.com/products/bandwidth-bandwidth/reviews) — 4.4/5 stars (504 reviews)
- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (490 reviews)
- [3CX](https://www.g2.com/products/3cx/reviews) — 4.4/5 stars (547 reviews)
- [Bird](https://www.g2.com/products/messagebird-bird/reviews) — 3.9/5 stars (73 reviews)
- [Infobip](https://www.g2.com/products/infobip/reviews) — 4.3/5 stars (58 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1600 reviews)

---
## Top Discussions

### MSG91

No discussions available for this product.

### Twilio

- Title: [Is it possible to do automated skype message using twilio](https://www.g2.com/discussions/is-it-possible-to-do-automated-skype-message-using-twilio) — 2 comments, 1 upvote
  > **Top comment:** "There's no specific API for sending Skype messages, like there is for WhatsApp for example, BUT you could use the Programmable SMS API to send an SMS to a..."
- Title: [What is Twilio used for?](https://www.g2.com/discussions/what-is-twilio-used-for) — 1 comment
  > **Top comment:** "As a Whatsapp Business provider"
- Title: [Is twilio reliable?](https://www.g2.com/discussions/is-twilio-reliable) — 1 comment
  > **Top comment:** "Never had an issue in more than 3 years using it that impacted my business in a significative way"
- Title: [What is the use of twilio?](https://www.g2.com/discussions/what-is-the-use-of-twilio) — 1 comment
  > **Top comment:** "using Twilio as one of my cloud pabx alternatives."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/msg91-vs-twilio)