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# MSG91 vs Twilio Comparison - What are their main differences?

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MSG91Twilio[+ Add Product](#)

Reviews

**MSG91** [

4.5/5(199)

](https://www.g2.com/products/msg91/reviews#reviews)

**Twilio** [

4.1/5(529)

](https://www.g2.com/products/twilio/reviews#reviews)

Pricing

**MSG91**
Free Trial

**Pay As You Go** Per Month · Starter — Pick Your Channel & Start Fast

**Twilio**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**MSG91**
1 monthFaster

Based on 27 responses

**Twilio**
2 months

Based on 49 responses

Return on Investment

**MSG91**
8 months5 months sooner

Based on 27 responses

**Twilio**
13 months

Based on 40 responses

Perceived Cost

**MSG91**
$$$$$

**Twilio**
$$$$$

Average Discount

**MSG91**
22%12% more

**Twilio**
10%

 ![MSG91](https://images.g2crowd.com/uploads/product/hd_favicon/2518bd529361564782a6f5ee850b19df/msg91.svg "MSG91")

 ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")

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Pros & Cons

**MSG91**
[
Customer Support (96)
](https://www.g2.com/products/msg91/reviews?filters%5Bsentiment_snippet%5D=1491038&qs=pros-and-cons#reviews)[
Helpful (93)
](https://www.g2.com/products/msg91/reviews?filters%5Bsentiment_snippet%5D=2303919&qs=pros-and-cons#reviews)[
Dashboard Issues (20)
](https://www.g2.com/products/msg91/reviews?filters%5Bsentiment_snippet%5D=2303984&qs=pros-and-cons#reviews)[
Lack of Clarity (17)
](https://www.g2.com/products/msg91/reviews?filters%5Bsentiment_snippet%5D=2303924&qs=pros-and-cons#reviews)

**Twilio**
[
Ease of Use (40)
](https://www.g2.com/products/twilio/reviews?filters%5Bsentiment_snippet%5D=1308887&qs=pros-and-cons#reviews)[
Easy Integrations (30)
](https://www.g2.com/products/twilio/reviews?filters%5Bsentiment_snippet%5D=1310079&qs=pros-and-cons#reviews)[
Expensive (26)
](https://www.g2.com/products/twilio/reviews?filters%5Bsentiment_snippet%5D=1309252&qs=pros-and-cons#reviews)[
Poor Customer Support (23)
](https://www.g2.com/products/twilio/reviews?filters%5Bsentiment_snippet%5D=1309494&qs=pros-and-cons#reviews)

Integrations

**MSG91**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7a8ef970100e75eb11ef5365729797e2/android.jpg "Product Avatar Image")

Android

](https://www.g2.com/products/android/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ff47c687f709c1066319182e9ab0b3b5/apple-ios.png "Product Avatar Image")

iOS

](https://www.g2.com/products/apple-ios/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b97ccb26114ba4504775d25f3aa96304/attune-claimbook.png "Product Avatar Image")

Attune ClaimBook

](https://www.g2.com/products/attune-claimbook/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2737a65f0dea813b21792c5eaee8699/auth0.png "Product Avatar Image")

Auth0

](https://www.g2.com/products/auth0/reviews)[
View all
](https://www.g2.com/products/msg91/integrations)

**Twilio**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image")

3CX

](https://www.g2.com/products/3cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_008b482b2f316167c39b202b3ae42a79/cervis.png "Product Avatar Image")

CERVIS

](https://www.g2.com/products/cervis/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b1f08b5eb3285149fd8a0c0b64ebed1c/customer-io.png "Product Avatar Image")

Customer.io

](https://www.g2.com/products/customer-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ac7db60c98205b233ac8eec3ef589eca/eleven-labs-2026-06-08.jpeg "Product Avatar Image")

Eleven labs

](https://www.g2.com/products/eleven-labs-2026-06-08/reviews)[
View all
](https://www.g2.com/products/twilio/integrations)

Screenshots

**MSG91**
 ![MSG91 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1867293/Hello_-_Dashboard.png)

**Twilio**
No screenshot available

Ratings

Meets Requirements

**MSG91**

8.8

8.8127

**Twilio**

8.7

8.7380

Ease of Use

**MSG91**

8.8

8.8127

**Twilio**

8.1

8.1392

Ease of Setup

**MSG91**

9.0

9.0116

**Twilio**

7.6

7.6231

Ease of Admin

**MSG91**

8.6

8.670

**Twilio**

7.9

7.9200

Quality of Support

**MSG91**

8.9

8.9126

**Twilio**

7.7

7.7346

Has the product been a good partner in doing business?

**MSG91**

9.0

9.069

**Twilio**

8.0

8.0191

Product Direction (% positive)

**MSG91**

9.3

9.3115

**Twilio**

8.2

8.2367

Features

Communication Platform as a Service (CPaaS)[Hide 41 FeaturesShow 41 Features](javascript:void(0);)

8.8

109

7.8

139

Additional Functionality

Automated Responses

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Audio/Video Conferencing

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Chat Transcript

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Functionality

Ease Of Integration

9.5(won by 1.4)

63

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

119

|

Verified

API Call Speed

9.2(won by 0.9)

33

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

105

|

Verified

Unified Communications

8.8(won by 0.5)

51

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

114

|

Verified

Alerts/Notifications

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Support

Documentation

8.4(won by 0.9)

35

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

108

|

Verified

Professional Support

8.9(won by 2.3)

83

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.6

118

|

Verified

Community Support

8.2(won by default)

19

Feature Not Available

Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

10.0

12

Not enough data

Administration

Template Creation

Not enough data

Not enough data

Preset Template Availability

Not enough data

Not enough data

Custom Unsubscribe

Not enough data

Not enough data

Email Segmentation

Not enough data

Not enough data

Detailed Server Logs

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Integrations

Webhooks

Not enough data

Not enough data

Event Tracking API

Not enough data

Not enough data

Mail Send API

Not enough data

Not enough data

Spam Filter Testing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Platform

Enterprise Scalability

10.0(won by default)

6

Not enough data

Performance and Reliability

10.0(won by default)

7

Not enough data

Custom Tracking Domain

Not enough data

Not enough data

Multiple Domains

Not enough data

Not enough data

Dedicated IP

Not enough data

Not enough data

Documentation

Not enough data

Not enough data

Sender Reputation Management

Not enough data

Not enough data

Tracking & Reporting

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Simple Mail Transfer Protocol (SMTP)

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Message Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

9.8

20

Not enough data

Text Messaging

Bulk SMS

10.0(won by default)

8

Not enough data

Transactional SMS

10.0(won by default)

6

Not enough data

Two-Way Text Messaging

Not enough data

Not enough data

Text Scheduler

Not enough data

Not enough data

Automatic Replies

Not enough data

Not enough data

Automatic URL Shortening

Not enough data

Not enough data

MMS Marketing

Feature Not Available

Not enough data

Personalization

Not enough data

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

9.3(won by default)

10

Not enough data

Marketing Automation

9.5(won by default)

7

Not enough data

API Integration

10.0(won by default)

10

Not enough data

White Label

Not enough data

Not enough data

Text-to-Landline

Feature Not Available

Not enough data

Short Codes

Not enough data

Not enough data

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Video Platform as a Service (VPaaS)[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

Not enough data

6.9

15

API Features

Live Chat

Not enough data

6.7(won by default)

12

Screen Sharing

Not enough data

6.7(won by default)

12

Subtitles and Closed Captions

Not enough data

6.7(won by default)

13

Custom Video Player

Not enough data

7.3(won by default)

11

Live Simulcasting

Not enough data

7.0(won by default)

11

Security and Compliance

Encryption

Not enough data

6.5(won by default)

11

Watermarking

Not enough data

6.7(won by default)

11

HIPAA Compliance

Not enough data

7.2(won by default)

13

GDPR Compliance

Not enough data

7.3(won by default)

11

Cloud PBX Platforms[Hide 46 FeaturesShow 46 Features](javascript:void(0);)

Not enough data

4.9

5

Basic Communication - Cloud PBX

Call Management

Not enough data

4.7(won by default)

5

Communication Management

Not enough data

5.0(won by default)

5

Scalability

Not enough data

5.0(won by default)

5

Integrations

Not enough data

5.7(won by default)

5

Mobile Accessibility

Not enough data

5.3(won by default)

5

Accessibility

Not enough data

5.3(won by default)

5

Contact Management

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

Advanced Features - Cloud PBX

Security and Compliance

Not enough data

4.7(won by default)

5

Analytics and Reporting

Not enough data

4.3(won by default)

5

Support and Reliability

Not enough data

3.7(won by default)

5

Automated attendant

Not enough data

5.0(won by default)

5

Real-Time Analytics

Not enough data

Not enough data

Additional Functionality

Virtual Extensions

Not enough data

Not enough data

Call Disposition

Not enough data

Not enough data

Customizable Caller ID

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

Callback Scheduling

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

On-Demand Recording

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

SIP Trunking

Not enough data

Not enough data

For Cloud Phone Systems

Not enough data

Not enough data

Ring Groups

Not enough data

Not enough data

WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

10.0

10

Not enough data

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

Not enough data

Not enough data

Bulk WhatsApp Messaging

Not enough data

Not enough data

Conversational Messaging

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Promotional Messages

Not enough data

Not enough data

Automated Replies

Not enough data

Not enough data

WhatsApp Business Platform - WhatsApp Marketing

API Integration

10.0(won by default)

6

Not enough data

Segmentation

Not enough data

Not enough data

WhatsApp Commerce

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Show 6 feature categories with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Identity Management[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Fraud Detection

Not enough data

Not enough data

PCI Compliance

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Privileged Account Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Member Accounts

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Self-Service Access Request

Not enough data

Not enough data

User Provisioning

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Security Auditing

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

API

Not enough data

Not enough data

Unified Directory

Not enough data

Not enough data

Multi-Factor Authentication

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Credential Management

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Access Certification

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Multi-Factor Authentication (MFA)[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

Not enough data

Not enough data

Authentication type

SMS-Based

Not enough data

Not enough data

Voice-Based Telephony

Not enough data

Not enough data

Email-Based

Not enough data

Not enough data

Hardware Token-Based

Not enough data

Not enough data

Software Token

Not enough data

Not enough data

Biometric Factor

Not enough data

Not enough data

Mobile-Push

Not enough data

Not enough data

Risk-Based Authentication

Not enough data

Not enough data

Knowledge-Based Authentication

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Mobile Authentication

Not enough data

Not enough data

Functionality

Multi-Device Sync

Not enough data

Not enough data

Backup

Not enough data

Not enough data

Implementation

Easy Setup

Not enough data

Not enough data

Mobile SDK

Not enough data

Not enough data

Web SDK

Not enough data

Not enough data

Additional Functionality

Credential Management

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Remote Access/Control

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Social Sign On

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

API

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Member Accounts

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Risk Alerts

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Control

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Multiple Authentication Methods

Not enough data

Not enough data

Phone Verification[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics - Phone Verification

Accuracy

Not enough data

Not enough data

Call Screening

Not enough data

Not enough data

Scalability

Not enough data

Not enough data

Security Measures

Not enough data

Not enough data

Reliable Delivery

Not enough data

Not enough data

Customizable Workflows

Not enough data

Not enough data

Additional Features - Phone Verification

Integration Abilities

Not enough data

Not enough data

Compliance with Regulations

Not enough data

Not enough data

Reporting and Analytics

Not enough data

Not enough data

Agentic AI - Phone Verification

Autonomous Task Execution

Not enough data

Not enough data

VoIP Providers[Hide 93 FeaturesShow 93 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics - VoIP Providers

PBX systems, VoIP Softphone

Not enough data

Not enough data

Call Management

Not enough data

Not enough data

Network monitoring

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Virtual PBX

Not enough data

Not enough data

SIP trunking services

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Call Center Management

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Call Center Integration

Not enough data

Not enough data

Basic Communication

Phone Calls

Not enough data

Not enough data

Video Calls

Not enough data

Not enough data

Instant Messaging

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Conference Calls

Not enough data

Not enough data

Desk-to-Desk Calls

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Video Call Recording

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

SIP Trunking

Not enough data

Not enough data

Agentic AI - VoIP Providers

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Access

Software Pairing

Not enough data

Not enough data

Browser Extension

Not enough data

Not enough data

Individual Download

Not enough data

Not enough data

Advanced Features

Hold Music

Not enough data

Not enough data

Automated Attendants

Not enough data

Not enough data

VOiP Number

Not enough data

Not enough data

Additional Functionality

Live Chat

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Purchasing & Receiving

Not enough data

Not enough data

Employee Directory

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Call Scripting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Virtual Call Center

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

Call Reporting

Not enough data

Not enough data

Call Logging

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

Customizable Caller ID

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Callback Scheduling

Not enough data

Not enough data

IVR

Not enough data

Not enough data

API

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Call Conferencing

Not enough data

Not enough data

Call Disposition

Not enough data

Not enough data

Predictive Dialer

Not enough data

Not enough data

Spam Blocker

Not enough data

Not enough data

On-Demand Recording

Not enough data

Not enough data

Caller Profiles

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

VoIP Connection

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

Text to Speech

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

VoIP

Not enough data

Not enough data

Call Queues

Not enough data

Not enough data

Call Screening

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Online Voice Transmission

Not enough data

Not enough data

Unified Communications

Not enough data

Not enough data

Voicemail Transcription

Not enough data

Not enough data

RCS Business Messaging[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Messaging - RCS Business Messaging

Personalization

Not enough data

Not enough data

Rich Media

Not enough data

Not enough data

Interactive Messages

Not enough data

Not enough data

Branded Templates

Not enough data

Not enough data

Automation

Not enough data

Not enough data

Conversational RCS

Not enough data

Not enough data

Transactional RCS

Not enough data

Not enough data

Promotional RCS

Not enough data

Not enough data

Security / Verification - RCS Business Messaging

Verified Sender

Not enough data

Not enough data

Encryption

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Analytics / Deliverability - RCS Business Messaging

Read Receipts

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

SMS Fallback

Not enough data

Not enough data

AI - RCS Business Messaging

AI

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![MSG91](https://images.g2crowd.com/uploads/product/hd_favicon/2518bd529361564782a6f5ee850b19df/msg91.svg "MSG91")](https://www.g2.com/products/msg91/reviews)

MSG91

Small-Business(50 or fewer emp.)

68.1%

Mid-Market(51-1000 emp.)

28.3%

Enterprise(\> 1000 emp.)

3.6%

[![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")](https://www.g2.com/products/twilio/reviews)

Twilio

Small-Business(50 or fewer emp.)

52.4%

Mid-Market(51-1000 emp.)

29.6%

Enterprise(\> 1000 emp.)

17.9%

Small-Business

(50 or fewer emp.)

68.1%

52.4%

Mid-Market

(51-1000 emp.)

28.3%

29.6%

Enterprise

(\> 1000 emp.)

3.6%

17.9%

Reviewers' Industry

[![MSG91](https://images.g2crowd.com/uploads/product/hd_favicon/2518bd529361564782a6f5ee850b19df/msg91.svg "MSG91")](https://www.g2.com/products/msg91/reviews)
MSG91

Computer Software

14.5%

Information Technology and Services

8.7%

Financial Services

8.0%

Education Management

8.0%

Marketing and Advertising

5.8%

Other

55.1%

[![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")](https://www.g2.com/products/twilio/reviews)
Twilio

Computer Software

17.3%

Information Technology and Services

11.1%

Marketing and Advertising

7.3%

Financial Services

5.1%

Internet

4.7%

Other

54.4%

FAQs

## MSG91 vs Twilio FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Twilio vs MSG91?

MSG91 stands out for higher reviewer satisfaction on setup and support, while Twilio is more widely reviewed and recognized for its developer-friendly APIs.

| [Twilio](https://www.g2.com/products/twilio/reviews) | [MSG91](https://www.g2.com/products/msg91/reviews) |
| --- | --- |
| 4.1/5 (530 reviews) | 4.5/5 (199 reviews) |
| Small-Business | Small-Business |
| 7.5 | 9.0 |
| 7.8 | 8.9 |
| Developer-friendly APIs | Customer Support |

### How do the pricing models of Twilio and MSG91 compare?

MSG91 is rated as the stronger value, with higher satisfaction on price and cost-related dimensions.

- **Twilio:** In recent reviews, many cite Twilio's pricing as expensive and complex, with hidden charges and unpredictable costs as usage scales.
- **MSG91:** Reviewers consistently highlight MSG91's transparent pricing and affordability, with clear cost structures and positive sentiment on value.
- **Switching reasons:** Several reviewers mention switching from Twilio to MSG91 due to dissatisfaction with Twilio's pricing transparency and overall value.

### What are the best alternatives to Twilio and MSG91?

The top 3 alternatives to Twilio and MSG91 are Plivo, Vonage Communications APIs, and — (no third alternative supported in the data).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Twilio](https://www.g2.com/products/twilio/reviews) | 4.1/5 (530 reviews) | Small-Business | Pricing can be expensive and complex at scale | Developer-friendly APIs and integrations |
| [MSG91](https://www.g2.com/products/msg91/reviews) | 4.5/5 (199 reviews) | Small-Business | Transparent and affordable pricing | Customer support and reliability |
| [Plivo](https://www.g2.com/products/plivo/reviews) | 4.5/5 (747 reviews) | Small-Business | — | — |
| [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) | 4.2/5 (404 reviews) | Small-Business | — | — |

### Which Communication Platform as a Service (CPaaS) features should I prioritize when comparing Twilio and MSG91?

Buyers comparing Twilio and MSG91 should prioritize Ease of Setup, Quality of Support, Integrations, Pricing Transparency, and Authentication capabilities.

- **Ease of Setup:** Twilio 7.5, MSG91 9.0
- **Quality of Support:** Twilio 7.8, MSG91 8.9
- **Integrations:** Twilio (23 all-time mentions), MSG91 (47 all-time mentions)
- **Pricing Transparency:** MSG91 (22 all-time mentions for Pricing, 19 for Affordable); Twilio (26 all-time mentions for Expensive, 10 for Billing Issues)
- **Authentication:** Both products are frequently cited for authentication use cases in recent reviews

### What are the pros and cons of Twilio vs MSG91?

MSG91's headline strength is customer support, while Twilio's is developer-friendly APIs and integrations.

- **Twilio strengths:** Developer-friendly APIs (19 all-time mentions), easy integrations (30), reliability (17), and broad communication channel support.
- **Twilio trade-offs:** Expensive pricing (26), poor customer support (23), complex setup (11), and billing issues (10).
- **MSG91 strengths:** Customer support (96), ease of use (86), easy setup (59), reliability (54), and affordable pricing (19).
- **MSG91 trade-offs:** Dashboard issues (20), lack of clarity in some areas (17), and slower reporting or UI modernization requests in recent reviews.

### Is Twilio or MSG91 better for small businesses?

MSG91 is the better fit for small businesses, with higher satisfaction among small-business reviewers and a stronger focus on support and ease of use.

- **Twilio:** Largest segment is Small-Business; reviewers note powerful APIs but cite challenges with pricing and support for smaller teams.
- **MSG91:** Largest segment is Small-Business; reviewers consistently highlight easy setup, affordability, and responsive support as key benefits for small companies.

### Which Communication Platform as a Service (CPaaS) platform has better integrations?

MSG91 is favored for integrations, with more reviewer-cited integration mentions and broader integration sentiment.

- **Twilio:** Integrations with 3CX, Eleven labs, and Jiminny are cited in recent reviews, with 23 all-time mentions for integrations.
- **MSG91:** Integrations are cited in 47 all-time reviews, with frequent mentions of API integration and ease of connecting to various systems.

### How do Twilio and MSG91 compare on customer support?

MSG91 leads Twilio on Quality of Support by a material margin of 1.1 points (8.9 vs 7.8).

- **Twilio:** Reviewers frequently cite slow or unresponsive support, with 23 all-time mentions of poor customer support and recurring complaints about delayed or generic responses.
- **MSG91:** Reviewers overwhelmingly praise MSG91's support, with 96 all-time mentions for customer support and consistent reports of fast, helpful, and proactive assistance.

### Which is easier to implement, Twilio or MSG91?

MSG91 is easier to implement, with a 1.5-point lead on Ease of Setup (9.0 vs 7.5).

- **Twilio:** Reviewers describe setup as developer-oriented, sometimes complex, and requiring technical expertise, with 21 all-time mentions of easy setup but also 11 for complex setup.
- **MSG91:** Reviewers consistently highlight straightforward onboarding, clear documentation, and supportive guidance, with 59 all-time mentions of easy setup and frequent praise for rapid implementation.

### Which product has better Authentication?

MSG91 is more strongly associated with Authentication, with higher reviewer satisfaction and more frequent authentication use cases cited.

- **Twilio:** Frequently cited for authentication and OTP use cases in recent reviews; Meets Requirements score 8.7.
- **MSG91:** Reviewers consistently highlight authentication, OTP delivery, and verification as core strengths, with Meets Requirements score 8.8 and numerous recent reviews praising reliability and speed for authentication workflows.

Alternatives

**MSG91 Alternatives**

 ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo")

[
Plivo
](/products/plivo/reviews)

 ![Vonage Communications APIs](https://images.g2crowd.com/uploads/product/hd_favicon/2e3d95995bfd345d17b179df3141db83/vonage-communications-apis.svg "Vonage Communications APIs")

[
Vonage Communications APIs
](/products/vonage-communications-apis/reviews)

 ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati")

[
Wati
](/products/wati/reviews)

 ![Telnyx CPaaS](https://images.g2crowd.com/uploads/product/hd_favicon/cae1401caab7e4410004fb98840e66c3/telnyx-cpaas.svg "Telnyx CPaaS")

[
Telnyx CPaaS
](/products/telnyx-cpaas/reviews)

**Twilio Alternatives**

 ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo")

[
Plivo
](/products/plivo/reviews)

 ![Vonage Communications APIs](https://images.g2crowd.com/uploads/product/hd_favicon/2e3d95995bfd345d17b179df3141db83/vonage-communications-apis.svg "Vonage Communications APIs")

[
Vonage Communications APIs
](/products/vonage-communications-apis/reviews)

 ![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium")

[
Podium
](/products/podium/reviews)

 ![Telnyx CPaaS](https://images.g2crowd.com/uploads/product/hd_favicon/cae1401caab7e4410004fb98840e66c3/telnyx-cpaas.svg "Telnyx CPaaS")

[
Telnyx CPaaS
](/products/telnyx-cpaas/reviews)