# MSG91 Reviews **Vendor:** MSG91 **Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) **Average Rating:** 4.5/5.0 **Total Reviews:** 199 ## About MSG91 MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. ## MSG91 Pros & Cons **What users like:** - Users commend MSG91 for its **responsive customer support** , highlighting professional assistance and quick resolution of queries. (96 reviews) - Users find MSG91 to be **extremely helpful** , with excellent support and a user-friendly, reliable messaging platform. (93 reviews) - Users appreciate the **ease of use** of MSG91, highlighting its simple integration and user-friendly dashboard. (86 reviews) - Users commend the **easy setup** of MSG91, appreciating the well-guided process that simplifies integration and use. (59 reviews) - Users value the **excellent staff support** from MSG91, noting their professionalism, responsiveness, and helpfulness throughout the process. (56 reviews) - Easy Integrations (55 reviews) - Reliability (54 reviews) - Integrations (47 reviews) - Easy Integration (42 reviews) - API Quality (36 reviews) **What users dislike:** - Users experience **dashboard issues** with MSG91, noting clutter and lack of intuitive reporting hampers navigation and troubleshooting. (20 reviews) - Users find the **lack of clarity** in MSG91's documentation and dashboard makes setup and troubleshooting challenging. (17 reviews) - Users experience occasional **delays** in delivery reports and query resolution, impacting timely communication. (14 reviews) - Users find the **customer support inadequate** , leading to challenges during initial setup and configuration of MSG91. (14 reviews) - Users find the **poor interface design** of MSG91 cluttered and confusing, hindering their overall experience. (12 reviews) - Complexity (11 reviews) - Expensive (11 reviews) - Learning Curve (11 reviews) - Limited Features (11 reviews) - Missing Features (11 reviews) ## MSG91 Reviews ### 1. Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Abhinav M. | SDE Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about MSG91?** MSG91 is easy to implement and integrate with our scheduling system. Pricing is affordable and transparent, which makes cost management straightforward. SMS delivery is reliable and messages usually reach users on time, which is important for reminder notifications. The platform is simple to use on a daily basis. Customer support has been great overall. Karan was very responsive and helpful whenever we needed assistance. **What do you dislike about MSG91?** Sometimes webhooks do not get delivered properly, and in a few cases it is not very clear why an SMS failed. The error details could be more descriptive. That said, some of these issues can also be due to carrier-side problems, so it is not always in MSG91’s control. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us reliably send SMS reminders to users for scheduled bookings. It solves the problem of timely user notifications without adding complexity on the implementation side. Because delivery is reliable and pricing is transparent, we can run reminder workflows daily without worrying about failures or unexpected costs. **Official Response from Ragini Pawar:** > Hi Abhinav! Thanks a ton for choosing MSG91’s SMS Marketing. We're so happy to hear that our fast delivery and clear pricing are making your scheduling work much easier. I’ll be sure to share your kind words with Karan! We’re really glad to hear that everything is feeling smooth and easy for you now, as keeping your workflows simple is always our main goal. Our support team is always here to help clear up any details so you can stay focused on your business. Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day. We really value having you with us and love seeing your project succeed. ### 2. MSG91: Fast, Dependable Messaging with Easy API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Amber J. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about MSG91?** MSG91 has been very dependable for our day-to-day communication needs. SMS and WhatsApp delivery are fast, and the APIs were straightforward to integrate with our existing systems. I also appreciate that everything is available in one place, so we’re not juggling multiple tools. The dashboard is simple and intuitive enough for non-technical team members to use without much guidance. **What do you dislike about MSG91?** In certain sections, the UI feels a bit dated. Some reports can take a while to load, especially when working with large datasets. The initial setup for more advanced features, like chatbots, also required a bit of support. Overall, the documentation is good, but there are a few areas where it could be more detailed. **What problems is MSG91 solving and how is that benefiting you?** We use MSG91 for OTPs and order notifications, and it has significantly reduced delivery failures. Customers now receive updates instantly, which has helped improve trust. It also saves us time because we no longer have to manage separate vendors for different communication needs. Overall, our communication has become more consistent, reliable, and scalable. ### 3. MSG91: Easy Integration, Powerful Omnichannel Messaging, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Vishesh T. | Product Head, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** What I like most about MSG91 is its ease of use and smooth integration with existing systems. The platform offers a wide range of features for SMS, OTP, email, and WhatsApp communication, making it a one-stop solution. Implementation is straightforward, and the APIs are well documented. Customer support is responsive and helpful, which makes ongoing usage stress free, and it increases the frequency of use due to confidence of doubt resolution. Overall, it’s reliable and suitable for both small teams and large-scale communication needs. **What do you dislike about MSG91?** While MSG91 is feature rich, the dashboard can feel overwhelming at times, especially for new users. Some advanced features require time to understand fully, and pricing transparency for certain services could be improved. Occasionally, minor delays in message delivery reporting occur. However, these issues are relatively small compared to the overall value the platform provides and can usually be resolved with support assistance or documentation. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves the problem of managing multi-channel customer communication efficiently from a single platform. It helps automate OTPs, alerts, and marketing messages with high reliability, reducing manual effort. Easy API integration allows seamless connection with our applications, saving development time. This improves user authentication, engagement, and communication consistency. As a result, it enhances operational efficiency and ensures timely, scalable communication with customers. ### 4. Excellent Support and Service by MSG91, Thanks to Mr. Karan Chandwani! **Rating:** 5.0/5.0 stars **Reviewed by:** Legal Dev S. | Product Manager, Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** What I like best about MSG91 is their outstanding customer support, especially from Mr. Karan Chandwani. His quick response time and effective solutions for WhatsApp, email, and RCS make the service reliable and seamless. The team is always proactive and ensures everything runs smoothly. **What do you dislike about MSG91?** Honestly, I haven't encountered any major issues with MSG91. If I were to mention anything, it would be that sometimes response times can vary during peak hours, but this is common with any service. The overall support and service quality, especially from Mr. Karan, make up for it, so it’s really not a deal-breaker for me. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves multiple communication challenges for my business, especially in terms of delivering timely and reliable messages via WhatsApp, email, and RCS. The service ensures that my messages reach the right audience quickly and efficiently, which is crucial for customer engagement. The instant support provided by Mr. Karan Chandwani has made the process even smoother, helping me troubleshoot and implement solutions in no time. Overall, MSG91’s service has significantly improved my communication workflow and saved me time **Official Response from Ragini Pawar:** > Hi Neeraj! It’s fantastic to hear such positive feedback! We’re so glad that MSG91 is helping you solve your communication challenges, and we appreciate you creating seamless customer journeys for your audience using our WhatsApp, SMS, and RCS channels. We also value your trust in our reliable Channel APIs to trigger your important WhatsApp messages exactly when they are needed. A huge thank you for the shout-out to Karan Chandwani; we’ve shared your kind words with him. It is great to see you using Hello, the customer support platform that acts as the perfect platform for your clients' queries and doubts and getting the resolutions. If you ever have a single doubt, just let us know, our team is always happy to help. Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day. Thank you for trusting us with your customer engagement and being a part of the MSG91 community! ### 5. Reliable and Easy-to-Use Messaging Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj G. | Customer Service Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** We’ve had a very good experience using MSG91 for our messaging requirements. The platform is reliable, easy to integrate, and message delivery has been consistent. Their APIs work smoothly with our systems and handle scale well as usage increases. The support team has also been responsive whenever we’ve needed assistance. Overall, MSG91 has been a dependable partner for our SMS and WhatsApp communication needs. **What do you dislike about MSG91?** MSG91 is great overall, but it does miss a few features that some other platforms offer. Adding more Meta marketing features would make it even more useful. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us handle customer communication smoothly and reliably. We use it to send important messages, such as OTPs, order confirmations, shipping updates, and abandoned checkout reminders, through SMS and WhatsApp, all from one platform. This has made our work much easier. Messages go out on time, delivery is reliable, and we don’t have to manage multiple tools. The integration is straightforward, which saves us a lot of development effort, and the delivery reports help us quickly understand what’s working and what’s not. Overall, it allows us communicate better with customers and deliver a more trustworthy experience. ### 6. Fast, Reliable Messaging with Room for UI Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Ross F. | Co-founder + Venture Investor, Venture Capital & Private Equity, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about MSG91?** I use MSG91 for sending OTPs, transaction SMS, and customer notifications for our web and mobile applications. It ensures fast and reliable message delivery, which is critical for user verification and real-time communication. Before using it, we faced delays and inconsistencies with message delivery, but MSG91 solved that with stable performance and high deliverability. The setup was straightforward, with clear documentation that made integration quick and easy. MSG91 makes it easy to track delivery and spot issues quickly, improving reliability. I also appreciate the product to the point of rating it a 10 out of 10 in terms of recommending to a friend or colleague. **What do you dislike about MSG91?** The user interface and reporting could be more detailed and intuitive, especially for tracking campaign performance and analytics. **What problems is MSG91 solving and how is that benefiting you?** MSG91 ensures fast, reliable message delivery for user verification and communication, solving delays and inconsistencies. The user interface helps track delivery and spot issues, enhancing reliability. Setup was straightforward with clear documentation. ### 7. Easy API, Lightning-Fast Messaging, and Clear Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy S. | Team Lead, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about MSG91?** Using their API is easy and sending messages on their system is lightning quick. Because of the complete clarity of the pricing model, we can budget easily. **What do you dislike about MSG91?** The visual reporting feature in the admin dashboard should be improved to be faster and modern. Moreover, the response time of the hole support for complex technical problems has to be decreased. **What problems is MSG91 solving and how is that benefiting you?** The system's uptime and reliability are excellent. In the last few months, we have not noticed any major service downtime or message drop, which is extremely important for our application. ### 8. High Delivery Success Rate, Easy Integration, and Transparent Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Bharat R. | Manager, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2026 **What do you like best about MSG91?** You can be very pleased with the delivery success rate, and the integration process is easy. The pricing structure is transparent and there is no delay in sending OTPs and notifications. **What do you dislike about MSG91?** When larger files are used reporting panel on admin dashboard will slow down. The improvement of the response time on live chat support also requires improvement. **What problems is MSG91 solving and how is that benefiting you?** We mainly use it to send staff duty schedules, shift reminders and internal care team notifications in an automated way. It has greatly reduced our need for manual communication. ### 9. Excellent Delivery Rates and Developer-Friendly API Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Mark T. | Supported Living Manager, Writing and Editing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about MSG91?** The message delivery rate is extremely excellent and the API setup process is very developer-friendly. Their pricing structure is clear and OTPs and notifications are delivered without any latency. **What do you dislike about MSG91?** The admin dashboard’s reporting panel is slow. Consequently, it cannot manage huge data files. Moreover, the time taken for live chat response can be improved. **What problems is MSG91 solving and how is that benefiting you?** We mainly use it to send staff duty schedules, shift cancellation alerts and internal care team notifications in an automated way. It has greatly reduced our manual labour. ### 10. All-in-One SMS, Email & WhatsApp Campaigns With Clear, Actionable Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella H. | Growth Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about MSG91?** Having SMS, email, and WhatsApp all in one platform makes it much easier to plan and run campaigns. The analytics provide a clear view of engagement across each channel, which helps me understand what’s working. I also like the flexibility to create targeted campaigns based on what I need. On top of that, the usage-based pricing is a helpful option. **What do you dislike about MSG91?** The email customization options could be expanded further. Also, the campaign setup interface can feel a bit overwhelming at first, especially when you’re just getting started. **What problems is MSG91 solving and how is that benefiting you?** MSG91 lets us run multi-channel campaigns without having to switch between different tools, which saves time and makes it easier to coordinate our marketing efforts. Having everything in one place also helps us reach customers more effectively and track performance more consistently. Overall, it has simplified our communication strategy and made our day-to-day workflow smoother. ### 11. Reliable Communication Platform with Smooth Integration and Strong Support **Rating:** 5.0/5.0 stars **Reviewed by:** Dipesh J. | AVP Solutions and Delivery, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** MSG91 is extremely easy to configure and integrates smoothly with platforms like Rezolv for large-scale digital communication. The interface is simple, API documentation is clear, and onboarding new client sub-accounts is quick. Customer support is also quick. **What do you dislike about MSG91?** At times, DLT validations can behave inconsistently across operators and require manual re-checks. The dashboard UI could offer more advanced filtering and search capabilities for logs. WhatsApp template approval timelines can also vary, which is dependent on Meta, not MSG91, but it still affects go-live timelines. Having automated error-reason classification in the panel would improve troubleshooting further. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps streamline all customer communication—SMS, WhatsApp notifications, and automated journeys—under a single scalable platform. It allows us to onboard multiple clients using sub-accounts, each with separate sender IDs, DLT mappings, and log visibility. This significantly reduces operational overhead and speeds up integrations for new clients. **Official Response from Ragini Pawar:** > Hi Dipesh! It is a privilege to be the technical backbone for your large-scale digital communication. We are thrilled that our multi-tenant sub-account architecture and API documentation are successfully reducing your operational overhead and accelerating your client onboarding. In the CPaaS and Enterprise Messaging space, providing a scalable, developer-friendly platform is our core mission, and your success with integrations like Rezolv is a fantastic validation of that. Regarding the DLT and Meta hurdles you mentioned, we completely understand the frustration. While DLT operator validations and WhatsApp template approval timelines are governed by external regulatory bodies and Meta’s internal protocols, we are constantly working to bridge that gap. To help you stay ahead, Meta also sends direct email notifications for template approvals, ensuring you can move to production the second they give the green light. Furthermore, we’ve heard your feedback on data visibility! We have recently launched advanced, channel-specific filters and analytics across the entire platform. Whether it’s SMS logs or WhatsApp metrics, you now have access to deep, granular filtering that makes troubleshooting tracking more intuitive than ever. Thank you for the 5-star rating! As we continue to evolve into a global DIY Telecom platform, your feedback is exactly what helps us refine the most powerful omnichannel messaging partner for your growth. ### 12. MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Veterinary | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about MSG91?** As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and persistently to setup a bot for my brand. High regards for how in no time, he literally made sure that the needed setup is done. Besides the ease with which he explained everything is highly praiseworthy. High appreciation for his knowledge and expertise in this regard. Thankyou Rajat for all the help! **What do you dislike about MSG91?** At times a lot of structures are a little complicated and there is a lot of scope of improvisation on the same. **What problems is MSG91 solving and how is that benefiting you?** Automating the messages sent to my customers making the most important task; i.e. keeping the customers informed sorted for me. ### 13. Scalable, Reliable Messaging APIs That Grow With Us **Rating:** 5.0/5.0 stars **Reviewed by:** Rose P. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2026 **What do you like best about MSG91?** Scalability stands out the most for me. As our user base has grown, MSG91 has handled the increased messaging volume without any issues. The APIs are flexible, well-structured, and easy to work with. On top of that, the uptime and overall reliability give us real confidence when running it in production environments. **What do you dislike about MSG91?** Some of the more advanced features require a deeper level of technical understanding to use effectively. Also, while the dashboard is functional, it could benefit from a more modern design. **What problems is MSG91 solving and how is that benefiting you?** We needed a reliable way to manage user notifications and alerts, and MSG91 has helped us centralize our communication and scale without constantly worrying about delivery failures. As a result, it has reduced operational complexity and improved user engagement. Overall, it’s made it easier for us to stay focused on product growth. ### 14. A very essential and powerful set of features offered with one system with excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Girish I. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about MSG91?** Working with MSG91 has been great from the beginning. The initial intro call was very helpful and reassuring, and it gave me the confidence to move over from another platform. APIs are pretty straightforward to understand and integrate, dashboard is powerful yet very simple to understand. Overall simplicity of their system is what made us at ease. **What do you dislike about MSG91?** It’s only been a few months since we migrated to MSG91. So far, we haven’t encountered any issues, but it’s still too early to draw any firm conclusions. **What problems is MSG91 solving and how is that benefiting you?** First of all, MSG91 brings SMS, WhatsApp, Email, and Push notifications together in one system. This significantly reduces the cost and effort of investing in, understanding, maintaining, and monitoring multiple separate systems. As a result, go-to-market time is much shorter with MSG91. **Official Response from Ragini Pawar:** > Hi Girish! We appreciate you leveraging our WhatsApp API for critical operations like account setup confirmations, portfolio updates, and payment reminders, as well as our SMS API for secure OTP verifications. It is also great to see our Email API powering your entire transaction lifecycle, from order processing and investment updates to withdrawal and redemption alerts. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on fintech innovation rather than technical hurdles. It is truly rewarding to see how your investment tech platform is thriving by consolidating your communications into our unified system. Knowing that MSG91 has helped you reduce costs and shorten your go-to-market time by bringing SMS, WhatsApp, Email, and Push notifications together on single platform. We are thrilled that MSG91's APIs and intuitive dashboard have put your fintech team at ease. We are committed to remaining your most reliable partner in the investment tech space, so please keep your feedbacks coming, so that we can improve more. If you ever need a hand, we’re just a quick message away and always happy to help you out. At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you. ### 15. MSG91 Goes Beyond Out-of-the-Box with Custom Development Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam R. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** MSG91 was open to custom development and supported our specific requirements beyond standard out-of-the-box features. **What do you dislike about MSG91?** There is no direct way to raise tickets to the engineering team or interact with engineers directly, which slows down issue resolution for technical or integration-related problems. **What problems is MSG91 solving and how is that benefiting you?** During high-traffic sale periods, when we need to deliver very large message volumes within a short time window (e.g., ~10 minutes), MSG91 helps by buffering messages at their end. We are able to push the data well in advance (around 1-2 hour earlier), after which MSG91 queues the traffic and releases it in a controlled manner at high TPS (1000+ TPS). This approach eliminates processing bottlenecks on our side, avoids unnecessary delays during peak load, and ensures on-time message delivery during critical sale moments. ### 16. Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2026 **What do you like best about MSG91?** What I appreciate most about MSG91 is its ease of integration and reliability. Beyond that, the wide variety of services and tools they offer for end-to-end business communication is a real strength. From SMS and WhatsApp to email, voice, and authentication flows, everything sits within a unified ecosystem, making it easier to manage, scale, and govern communication across the business. **What do you dislike about MSG91?** There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additionally, more platform tutorials and guided documentation would help users navigate and utilize the features more effectively. **What problems is MSG91 solving and how is that benefiting you?** We are using it as our core communication layer, leveraging email, WhatsApp, Hello, campaigns, and file hosting. Instead of juggling multiple tools, everything sits within one ecosystem, which simplifies execution and oversight. The benefit for us has been speed and convenience. Onboarding was quick, integration was straightforward, and the support team has been responsive whenever required. So far, the experience has been smooth and reliable, and it has helped streamline our communication workflows effectively. ### 17. Easy to Use, Fast Messaging APIs, and Scalable CPaaS **Rating:** 5.0/5.0 stars **Reviewed by:** Ishwar S. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about MSG91?** MSG91 is easy to use and quick to implement, with a reliable CPaaS infrastructure that scales well. The APIs are well documented, integration is smooth, and message delivery is fast and consistent. It helps centralize communication across channels and reduces operational complexity. **What do you dislike about MSG91?** Some advanced features require additional configuration and are not always intuitive at first. The UI can feel slightly complex for new users, and pricing transparency for certain services could be improved. Occasional delays in feature updates would also be better addressed. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us manage and automate customer communications at scale through a single CPaaS platform. It solves issues related to reliable message delivery, system integration, and scalability, allowing us to communicate efficiently while saving time, effort, and development resources. **Official Response from Ragini Pawar:** > Hi Ishwar! It is truly inspiring to see how you are leveraging our MSG91 platform to humanize and scale your customer communications! Knowing that our SendOTP and SMS OTP services are providing the reliable, fast validation your platform needs to grow securely makes our work deeply meaningful. We are genuinely touched that our well-documented APIs have helped you save precious development resources and reduce operational complexity. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on your core mission, not on technical hurdles. We are working hard every day to evolve into a total DIY SaaS platform where you can get started with a click-and-go experience that requires zero technical hassle. To keep our customers in the loop, we send out newsletters, this is our personal way of ensuring you’re the first to know about our latest features and how to use them to stay ahead. We believe that empowering your team with a seamless, transparent, and affordable experience is the best way to help you scale without the stress. Stuck on something? Don’t think twice, our support team loves helping out and is always here for you. We’re growing because of you. We are in the communication, for the communication-and we’re glad you’re part of the family. ### 18. Feature-Rich but Documentation Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Admin M. **Reviewed Date:** January 30, 2026 **What do you like best about MSG91?** I like using MSG91 for creating IVR flows because it has a lot of features. I can create templates and choose from different voices available, which is really helpful. I also appreciate the team collaboration features, and I find setting conditions in the IVR flow very useful. The ability to set ring groups and forward calls to specific agents is very beneficial. Overall, these features are what I like most about MSG91. **What do you dislike about MSG91?** I haven't explored much, but the voice service can be upgraded a little bit. The dashboard is not clearly explained, and it can be tricky to configure it. You have to contact their support team because the documentation isn't very great right now. The initial setup wasn't that easy, and the documentation could have been much clearer, but after calling their support team, everything was explained well. **What problems is MSG91 solving and how is that benefiting you?** MSG91 provides a reliable customer support number for my app with IVR flows, allowing me to handle the support team efficiently. Its features like creating templates, choosing voices, and team collaboration are really helpful. **Official Response from Ragini Pawar:** > Hola Team Myjinny, It is a privilege to provide the cloud communication infrastructure for your on-demand home and professional services platform. In an industry where trust and timing are everything from booking a repair to confirming a professional consultation, we know that a seamless IVR and voice experience is the lifeline of your operations. We are thrilled that our feature-rich IVR flow builder, customizable voices, and intelligent agent forwarding have helped you manage your support team with such high efficiency. We truly value your honest feedback regarding our technical documentation and dashboard navigation. We understand that while powerful features drive growth, a clear "how-to" is what drives speed. To address this, we have recently launched Global Search directly within the platform, allowing you to find API docs, navigation pages, and settings instantly. Furthermore, we have a proactive Chat support via our smart chatbot that acts as your real-time guide inside the MSG91 panel. This assistant is with you at every click, providing step-by-step instructions on what to do next so you never feel lost during your any configuration or campaign setup. Thank you for your 4-star rating! We are fully committed to earning that final star by ensuring our guidance is as responsive as the professionals on your platform. We would love to know if our real-time chatbot assistant has helped simplify your latest workflows, please share your thoughts so we can continue to refine our 5-star experience for you. ### 19. Affordable Multi-Channel Messaging with great support for Early Stage Startups **Rating:** 5.0/5.0 stars **Reviewed by:** Shrikrishna S. **Reviewed Date:** January 29, 2026 **What do you like best about MSG91?** I like MSG91's simplicity and transparent pricing. The platform's integration of all communication channels is convenient, as I can sign up for MSG91, get their API key, and integrate the APIs into our apps without needing different providers for SMS, email, and WhatsApp. I also appreciate the startup credits they offer for six months, which is really helpful for early-stage startups like us. We switched from Twilio because it was expensive for us, and email and WhatsApp setup with MSG91 was really simple. **What do you dislike about MSG91?** Their documentation needs to be updated as it's not clear if we have to use the flow API or the OTP API for sending OTP SMS. Improving documentation to be according to use cases will be very useful not just for our company but to every company using MSG91. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 as a single platform for all communication channels, eliminating the need for multiple providers for SMS, email, and WhatsApp. ### 20. Exceptional Support, Smooth Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Abishek S. **Reviewed Date:** February 02, 2026 **What do you like best about MSG91?** I appreciate MSG91's support system as the team is always ready to help and find solutions for issues quickly, which means I don't have to wait long for resolving problems. Integrating MSG91 into multiple applications has been very easy, and I am satisfied with the process. The setup was pretty straightforward, despite minor issues that weren't noticeable at first. I'm satisfied with the service where the Pratyaksh Yadav have helped a lot where he made the onboarding service smoother for me. **What do you dislike about MSG91?** I was facing an issue with the onboarding to MSG91. In the guide, it was missing where we have to approve from the smartping, and the error code was a little bit confusing. **What problems is MSG91 solving and how is that benefiting you?** MSG91 makes it easy to integrate OTP verification in our app. Their support is great, always ready to help, and resolves issues fast. It's easy to set up despite some minor unnoticeable issues. **Official Response from Ragini Pawar:** > Hi Abhishek, Making your onboarding and integration experience as smooth as possible is our top priority, so hearing that Pratyaksh helped make that happen for you is fantastic. We know that when you're integrating OTP verification into multiple applications, you need a cloud communication API that just works. We’re glad the straightforward setup and our responsive support team helped you get live quickly. We also want to thank you for your honest feedback regarding the approval steps and the error codes. We didn't just listen, we acted. We are thrilled to share that right after your mention, our team updated the onboarding guides and refined those confusing error codes, and informed you personally as well, attaching the updated doc as well. You should now see much clearer messaging and a more complete DLT guide, ensuring no one else misses those critical external approval steps. This is exactly how we work toward faster resolution times and a better experience for all our developers. Thank you so much for the 5-star rating! It means a lot to us that you recognized the effort we put into being more than just a service provider. Please keep writing to us with your suggestions, your feedback is the direct reason our platform keeps getting better. ### 21. Reliable, Scalable Communication Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Sageant M. **Reviewed Date:** January 25, 2026 **What do you like best about MSG91?** I like MSG91 for its reliable message delivery, which ensures our OTPs and alerts reach users instantly, thus reducing login failures and support tickets. The easy-to-use dashboard makes it simple to track message delivery, manage templates, and analyze reports without requiring technical support, saving time for our operations team. I also appreciate the flexible APIs that help streamline our communication by automating OTPs, notifications, and alerts directly from our system, reducing manual efforts and errors. This makes messaging faster, more reliable, and easier to scale as our communication volume increases. Additionally, the initial setup was fairly straightforward, especially for basic SMS and OTP use cases, as the dashboard and API keys were easy to access. **What do you dislike about MSG91?** While MSG91 works reliably overall, the documentation for some advanced features could be more detailed, and the initial setup can feel slightly complex for first-time users. Some of the advanced features like WhatsApp API configuration, template approvals, and detailed reporting could benefit from clearer step-by-step documentation with real use cases. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 to solve delayed message delivery, automate communication via APIs, and ensure reliable OTPs. It provides a single platform for scalable messaging, saves time with an easy dashboard, and the APIs streamline processes, reducing errors. ### 22. Transforms Communications with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit K. **Reviewed Date:** January 23, 2026 **What do you like best about MSG91?** I use MSG91 for communications, engagement and conversion of my users and prospective users. It helps in increasing my funnel conversion and customer renewal. I like the Campaign and agentic AI workflow features of MSG91. Campaigns have helped me automate most of my customer communications by organizing and scheduling messages efficiently. The Agentic AI workflows in the Hello feature have reduced my customer support tickets significantly by handling most user queries. The initial setup was very easy, and I must complement the MSG91 support team, who was readily available throughout the process, especially Anchal and Nishant. **What do you dislike about MSG91?** MSG91 can add more features to WA templates, like enabling emojis in headers, to improve its offerings, though the current features suffice the need. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 for user communications, increasing funnel conversions, and customer renewals. The Hello feature solves customer queries directly. Campaigns automate communications, reducing my workload, and Agentic AI workflows handle queries, cutting support tickets. **Official Response from Ragini Pawar:** > Hi Rohit! It’s a pleasure to support an innovative wealth management platform like yours! At MSG91, we are truly proud to be the best communication partner for your AI-powered investment platform, helping you reach users and gain leads effectively. We’ve shared your shoutout with Anchal and Nishant, who are thrilled to have helped you set up your end-to-end communication and engagement journey in no time. It is fantastic to hear how you are using Campaigns to create personalized customer journeys for leads and prospects, from welcome sequences to cross-selling and limited-time offers. We are equally grateful that our Agentic AI workflows in Hello are successfully reducing your team's workload by resolving queries automatically. We’re also glad to power your platform through Transactional Emails for OTP, WhatsApp to share market updates and subscription reminders, and our SMS API for customer verifications on your app. We’ve noted your feedback on emojis; while we'd love to enable them, but Meta currently restricts emojis in text headers, though you can still use them in the message body, so we suggest creating your main "hook" line within the Body using your required emojis. Please keep such feedback coming, as it helps us ensure our DIY platform remains the best tool for funnel conversions. We are growing every day because you believe in us. We are in the communication, for the communication and we’re so glad you’re part of the family. ### 23. Reliable, Consistent Service with Quick Query Resolution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about MSG91?** Msg91 has delivered reliable and consistent service, with quick resolution of queries and minimal service disruption. We have not faced any major downtime so far, and they continue to be a dependable partner. Msg91 is an integral part of our daily operations. The integration process has been smooth and straightforward, including during new implementations. **What do you dislike about MSG91?** There are no specific dislikes regarding Msg91’s services. One key suggestion would be to introduce a post-paid billing model, especially for customers in the financial industry where messaging volumes are dynamic in nature. A post-paid model would provide significant relief by eliminating the need to constantly monitor message balances before launching campaigns. Month-end communication is particularly critical in financial services, and any disruption due to balance exhaustion can impact timely customer communication. Additionally, a post-paid model would be operationally easier to manage, as billing would be raised based on actual usage and settled by the customer accordingly, simplifying reconciliation and payment processes. **What problems is MSG91 solving and how is that benefiting you?** MSG91 enables reliable, large-scale customer communication, ensuring timely message delivery with minimal disruption. ### 24. Robust API and High SMS Delivery Rates **Rating:** 4.5/5.0 stars **Reviewed by:** rahul S. **Reviewed Date:** January 21, 2026 **What do you like best about MSG91?** I appreciate the high SMS delivery rates and the simple MSG91 API integration which reduces time. The OTP and authentication flows are secure, ensuring user verification. Pan-India DLT support is a distinct feature. The implementation is quick, especially for OTP generation and verification. Transactional messaging is almost plug and play, which shortens development and testing time. MSG91 has a robust and developer-friendly API, and the account and API key setup are quick. The clear API documentation, template management workflow, and DLT registration and template setup all contribute to the ease of use. **What do you dislike about MSG91?** I find the error messaging clarity lacking. Certain API error responses could be more descriptive, which would help to reduce debugging and tracking. Also, showing delivery success versus cost per template would help retire inefficient templates, potentially reducing costs. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 for SMS delivery, OTP, authentication, bulk messaging, API integration, and monitoring. It has high SMS delivery rates and simple API integration, reducing development time. Secure OTP flows and Pan-India DLT support make user verification seamless. ### 25. Reliable and Easy OTP Service with Stellar API **Rating:** 4.0/5.0 stars **Reviewed by:** Anirudh D. **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** I love the API integration with MSG91. It's very smooth and makes the handling of OTP verifications reliable, providing delivery with speed and consistency. The developer documentation is also very easy to understand, which helps a lot when developing applications for our customers. I really appreciate the responsive support team. They are quick to provide solutions and help customers understand any issues they encounter. MSG91 is also easy and affordable, and they offer startup credits, which are quite beneficial. The initial setup was pretty easy, and I'd rate it four out of five. **What do you dislike about MSG91?** I think the startup benefit program needs to be more flexible, and more credits need to be given because some startups take some time to get things working. So it should not be time-bound. **What problems is MSG91 solving and how is that benefiting you?** MSG91 reliably handles OTP verifications with speed and consistency, offering smooth API integration that I appreciate. The developer documentation is easy to understand, and support is responsive, which is valuable for my team. ### 26. Reliable, Developer-Friendly Communication Platform for Growing Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Shyam D. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** What I like best about MSG91 is its reliability and ease of integration. The APIs are well documented, straightforward to implement, and work smoothly with backend systems, which makes it ideal for developers and growing businesses. Message delivery is fast and consistent, and the delivery reports provide clear visibility into message status. Another strong point is the flexibility of features. From OTP and transactional SMS to WhatsApp and email APIs, everything is available under one platform, reducing the need to rely on multiple vendors. The dashboard is user friendly, making it easy to manage templates, track usage, and monitor performance. Customer support is also a big plus. The team is responsive and helpful, especially when dealing with template approvals or integration issues. Overall, MSG91 is a dependable communication platform that scales well with business needs and offers excellent value for money. **What do you dislike about MSG91?** While MSG91 is a powerful and reliable platform, there are a few areas that could be improved. At times, template approval and DLT-related processes can feel slow and a bit complex, especially for new users who are not familiar with regulatory requirements. This can delay campaign launches or OTP rollouts. The dashboard, although feature rich, can sometimes feel overwhelming, and certain settings or reports take extra time to locate. Pricing details and credit usage could also be made more transparent in some cases, particularly when using multiple channels like SMS and WhatsApp together. Lastly, while customer support is generally helpful, response times can vary during peak hours. Faster, more proactive support for critical or time-sensitive issues would make the overall experience even better. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves the problem of reliable and scalable business communication by providing a single platform for sending OTPs, transactional messages, notifications, and customer updates. Instead of managing multiple vendors or complex integrations, everything is available through one well-structured API, which simplifies development and reduces operational overhead. For me, this has been a big benefit in terms of system stability and speed of execution. OTP delivery is fast and dependable, which directly improves user experience and reduces login or payment failures. Centralized reporting and delivery status also help in quick troubleshooting and monitoring communication performance. Overall, MSG91 saves time, improves communication reliability, and allows me to focus more on building and scaling my core product rather than worrying about message delivery and integration issues. **Official Response from Ragini Pawar:** > Hi Shyam, It is a privilege to be the reliable communication partner for your growing business. We are thrilled that our straightforward API integration, fast OTP delivery, and unified omnichannel platform spanning SMS, WhatsApp, and Email have allowed you to focus on scaling your core product. Knowing that our infrastructure has directly improved your user experience and reduced operational overhead is exactly why we do what we do. We truly value your constructive feedback and have taken several proactive steps to address the challenges you mentioned: Bypassing DLT & Template Delays: We understand that regulatory DLT processes can be complex. To avoid these hurdles and prevent delays in your rollouts, you can use our Default OTP. These allow you to go live with secure authentication in just minutes using our pre-approved SMS and Voice templates till you gets familiar with DLT. Enhanced Dashboard & Transparency: To make our feature-rich platform easier to navigate, we have launched brand-new dynamic log filters tailored to each specific microservice. This gives you granular data visibility and clear credit usage for each of the channels- SMS, WhatsApp, Emails, RCS and so on. Our upgraded subscription panel now provides all pricing details clearly at a single glance. Proactive Support as Our Backbone: To ensure we are there when you need us most, even during peak hours-we are continuously expanding our global support team and have deployed advanced automation to ensure our response times match the high performance of our API delivery. Thank you for the 4.5-star rating! We are deeply committed to earning that final half-star by providing the most dependable and scalable messaging infrastructure for your journey. We would love to know specifically what we can do to further simplify your experience. Please let us know how we can improve to provide you with a full 5-star service.. Your support is the fuel that keeps us going, we’re not just building a platform; we’re building a conversation with you. ### 27. Reliable, Easy-to-Integrate Messaging APIs with Responsive Support by Mr. Hardik **Rating:** 5.0/5.0 stars **Reviewed by:** Rupesh Y. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** We are using MSG91 is its reliable, easy-to-integrate messaging APIs, backed by strong delivery rates and responsive support. The platform also scales well for global use while keeping pricing transparent and developer-friendly, which makes it straightforward to adopt and maintain. **What do you dislike about MSG91?** MSG91 is that the dashboard and documentation can sometimes feel cluttered, which makes it harder to quickly locate specific features or the guidance I need. In addition, some of the more advanced configurations and certain error messages aren’t always very intuitive or clearly explained, and that can slow down troubleshooting—especially for new users. **What problems is MSG91 solving and how is that benefiting you?** MSG91 ensures reliable SMS and WhatsApp delivery, streamlining customer engagement with OTPs and notifications while reducing manual effort through automated messaging. ### 28. Reliable API for Automated Messaging **Rating:** 5.0/5.0 stars **Reviewed by:** Anne-Carlie A. | Senior Human Resources Director at Borea Construction, Construction, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about MSG91?** I like how easy and reliable MSG91 is to use. The APIs are straightforward to integrate, the messaging delivery is fast and consistent, and the customer support team is responsive and helpful when needed. I really appreciate how MSG91 brings multiple communication tools together in one place. The APIs are reliable and scalable, the documentation and support are helpful, and it handles large volumes of messages with low latency, so we don't have to worry about managing separate services for SMS, WhatsApp, or email. **What do you dislike about MSG91?** Some parts of MSG91 could be improved the dashboard can feel cluttered and confusing at first, some advanced features aren’t very intuitive, and occasionally message delivery reporting and pricing details could be clearer **What problems is MSG91 solving and how is that benefiting you?** MSG91 automates and scales our communication by handling OTPs, alerts, and promotional messages through easy APIs, reducing manual effort. It ensures fast delivery and frees up development resources. ### 29. Efficient Communication Tool with Quick Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Richard B. | Chief Technology Officer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** I use MSG91 for sending transactional and promotional messages, OTP verification, and notifications via SMS, WhatsApp, and email to users and customers. I appreciate that MSG91 solves reliable and scalable customer communication by enabling fast OTP delivery, automated notifications, and bulk messaging. The simple dashboard and consistent OTP and transactional messaging improve authentication success rates, reduce login failures, and minimize support issues. API integration was quick and the documentation was clear, allowing basic messaging and OTP flows to be up and running with minimal configuration. **What do you dislike about MSG91?** The UI can feel limited for advanced analytics, delivery reports could be more detailed, and support response times can be inconsistent at times. Pricing and routing options could also be more transparent for better cost control. **What problems is MSG91 solving and how is that benefiting you?** MSG91 provides reliable, scalable communication by delivering fast OTPs, automating notifications, and simplifying message delivery. It integrates easily through APIs, consolidates vendor needs, and ensures users promptly get time-critical messages, improving authentication and engagement. ### 30. Seamless Integration and Stellar Support with MSG91 **Rating:** 5.0/5.0 stars **Reviewed by:** Yash A. **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** I use MSG91 as an SMS gateway for my Shopify app Simplify My Login (https://apps.shopify.com/login-using-otp) to send OTP on SMS and WhatsApp for easy login using mobile number. The platform is very user-friendly, and the APIs are defined for the right standards, making them easy to understand. Support from MSG91, especially Nishant, has been great. He is very responsive and knowledgeable, helping me to get better pricing and quickly solving any issues. The pricing is great, and the platform, along with its support, is best in class. Any issues I have, even on a Friday night, are addressed almost immediately by Nishant with replies within like ten minutes, which has been amazing. I have no reason to switch to another SMS provider. **What do you dislike about MSG91?** The SMS capability is already best in class, they can further improve on SMS delivery to countries like Malaysia where none of the SMS gateways provide coverage across all Network providers **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 as a SMS gateway for my Shopify app Simplify My Login (https://apps.shopify.com/login-using-otp) to power easy login using OTPs. It's reliable for sending messages on SMS and WhatsApp, making my service more efficient. **Official Response from Ragini Pawar:** > Hi Yash! It’s truly inspiring to see your Shopify store is thriving with such a seamless authentication experience! Knowing that our SMS and WhatsApp APIs are the heartbeat of your Shopify app- helping users log in with just a mobile number-makes our mission feel so much more personal. I’ve shared your incredibly kind words with Nishant, he was genuinely touched to know this. We are so glad you’re enjoying the MSG91's Shopify integration-we designed it to be a true easy plug-and-play experience so you can focus on your core business, not the middleware. We take pride in being a best-in-class gateway, we also want to ensure your growth remains cost-effective, that’s why we offer Meta standard rates in India, and in many cases, our pricing is even less than Meta’s direct pricing outside of India for WhatsApp. At MSG91, we pour our hearts into minimizing complexity because we want your growth to be driven by a total DIY SaaS platform that’s as affordable as it is powerful. We believe that a click-and-go experience is the right of every customer, and we’re honored to be the partner you never want to switch from. As a bootstrapped team, your trust is our true capital, we’re driven by coffee, hustle, and the belief you’ve placed in us. We aren’t just in the communication, we’re here for the connection! ### 31. MSG91: User-Friendly Interface, 24×7 Responsive Support, and Easy Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** What we like best about MSG91 is its user-friendly interface, which makes navigation and usage very easy. The support team is highly responsive and available 24×7, always ready to assist whenever needed. The infrastructure is well organized, with all channels clearly separated, which helps in smooth operations. One of the best features is the easy access to reports—data tracking is simple and does not require extra effort. Data security is also robust, ensuring safe handling of information. Additionally, the wallet facility is very convenient, allowing us to add balance as per our requirements, which provides flexibility and better control over usage. **What do you dislike about MSG91?** At present, there are no specific dislikes to highlight. We have shared a few operational requirements with the team to further improve efficiency, and the team is already working on them. MSG91 continuously develops and enhances its features on a regular basis, which helps improve the overall user experience and operational effectiveness. **What problems is MSG91 solving and how is that benefiting you?** We are long-time users of MSG91 and have faced a few challenges over time. However, the team has always guided us and resolved issues on priority. A few months ago, our email domain was blocked due to a high failure rate, and the team recommended implementing the email validation service. We followed their suggestion, and it has significantly improved our email performance. ### 32. Reliable Messaging with Easy Integration **Rating:** 4.5/5.0 stars **Reviewed by:** DAMMY u. | director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about MSG91?** I use MSG91 for its reliable message delivery. I like how easy it is to integrate the APIs, which simplifies messaging across channels without complex implementation. I also appreciate the multi-channel support across SMS, WhatsApp, and email that simplifies communication workflows. MSG91's reliable delivery ensures critical messages like OTPs and alerts reach users on time, improving trust and engagement. The integration process was straightforward and quick, thanks to clear documentation and simple API onboarding that made it easy even without extensive technical support. **What do you dislike about MSG91?** A couple of areas that could be improved are more advanced built-in analytics reporting and more transparent pricing tiers for high-volume use cases making it easier to plan and optimize costs. MSG91 could enhance its pricing for high-volume use cases by offering clearer volume-based slabs, custom enterprise plans, and upfront cost visibility for SMS and WhatsApp usage. **What problems is MSG91 solving and how is that benefiting you?** MSG91 ensures reliable SMS and WhatsApp delivery, streamlining customer engagement with OTPs and notifications, reducing manual messaging through automation. ### 33. Reliable, Easy-to-Use Platform with Strong API and Responsive Support **Rating:** 4.0/5.0 stars **Reviewed by:** Caneza P. | Head of E-Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about MSG91?** The platform is highly reliable and user-friendly, making onboarding and setup quick and hassle-free. It offers strong and well-documented API support, which allows seamless integration with our systems, and message delivery is consistently timely and dependable. The dashboard is intuitive and easy to navigate, enabling us to monitor and manage communication efficiently. Additionally, Karan and the support team are proactive, responsive, and helpful, ensuring that any queries or issues are addressed promptly and smoothly. **What do you dislike about MSG91?** Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery reports could also be improved. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us streamline and automate customer communication through reliable SMS and OTP delivery. It ensures timely order updates, authentication, and transactional notifications, which improves customer experience, reduces manual effort, and builds trust through consistent and secure communication. ### 34. Responsive and Helpful Support Team **Rating:** 4.0/5.0 stars **Reviewed by:** Bibin S. | Tech Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** I would like to sincerely appreciate the support team. A special mention to Mr. Nishant Badhe, Mr. Lalit Purve, and Mr. Anurag Upadhyay for their excellent support and consistent follow-ups in resolving the recent issue we faced with Meta. Their coordination made the process smooth and efficient. **What do you dislike about MSG91?** Sometimes it’s difficult to get an immediate meeting slot during urgent production issues. Apart from this, everything has been good. **What problems is MSG91 solving and how is that benefiting you?** Recently, we faced a Meta-related issue with WhatsApp messages. The support team helped us resolve it efficiently. We also encountered issues while sharing links via SMS, and the team guided us effectively to overcome those as well. **Official Response from Ragini Pawar:** > Hi Bibin, It is a privilege to be the technical backbone for your omnichannel communication strategy. Our primary goal is to ensure that your integrations and SMS delivery remain seamless, especially when navigating the evolving landscapes of global messaging compliance. I have personally shared your appreciation with the team; they are incredibly motivated to know their proactive coordination provided the excellent support we strive for every day. To ensure all-time availability, we are currently rapidly expanding our technical support team while simultaneously deploying advanced support automation. This dual approach is designed to provide you with instant, real-time assistance for critical every level. Since the rest of your experience has been so positive, we would be honored if you’d consider upgrading to a 5-star rating. It’s the ultimate validation for our team as we continue building the world’s most reliable DIY Telecom platform. We are not just a vendor; we are a partner dedicated to your platform's 100% uptime. ### 35. Cost-Effective and Easy-to-Use for WhatsApp Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Anant P. **Reviewed Date:** January 21, 2026 **What do you like best about MSG91?** I find MSG91 to be a good marketing tool that works great for WhatsApp marketing, especially in Indian markets. It's very easy to use and convenient, which any user can navigate with ease. The support is quite good, and their team is responsive; whenever I have any issues, I can ping them and they are right back to me with solutions that are up to the mark. Additionally, MSG91 is cost-effective and the initial setup only took a week, which was handled efficiently by a responsive team. **What do you dislike about MSG91?** MSG91 needs more features, especially compared to other tools in the market. Report dashboard feel cluttered and overly summative , making it difficult to understand to new client **What problems is MSG91 solving and how is that benefiting you?** MSG91 primarily solves the cost issues by providing an affordable WhatsApp messaging solution, making it beneficial for budget conscious clients **Official Response from Ragini Pawar:** > Hi Anant, It’s fantastic to hear how your marketing strategy is thriving in the market using MSG91's WhatsApp Business API. We are thrilled to be your partner in providing a cost-effective and easy-to-use solution that helps you reach customers right where they are. I’ve shared your appreciation with our support team; they are always ready to ensure your campaigns run without a hitch. We truly value your perspective on our analytics and reporting. One of the strengths of being a comprehensive omnichannel platform is the depth of data we provide, and we are currently refining our dashboard to make those powerful insights even more at-a-glance for our users. Since you’ve had such a great experience with our team’s responsiveness and pricing, we’d love to know if there’s any other detail we can polish to earn that 5th star from you. We are fully committed to being the most powerful and user-friendly messaging partner for your growth. It’s your support that makes this journey worth it. We’re in the business of messages, but we truly value the bond we share with you. ### 36. All-in-One Communication Platform with Transparent Pricing and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Zuber S. | IT Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** What I like best about MSG91 is that all essential communication services are available on one platform, which makes integration and management very easy. Their pricing is transparent with no hidden charges, which builds trust. Additionally, their customer support is responsive and helpful, making the overall experience smooth and reliable. **What do you dislike about MSG91?** There is nothing significant to dislike at the moment, but some minor improvements in dashboard navigation could help new users. **What problems is MSG91 solving and how is that benefiting you?** MSG91 is helping us automate customer communication through APIs and integrated tools. This improves response time, enhances customer engagement, and makes our business communication process more streamlined and cost-effective. **Official Response from Ragini Pawar:** > Hi Zuber! It’s fantastic to hear such positive feedback! At MSG91, we aim for pricing clarity and affordability, and we are glad that our transparent approach has helped build your trust. We appreciate you creating personalized customer journeys for your audience by using RCS to promote and get leads, WhatsApp for OTPs and marketing, SMS to ensure information reaches your users, and our transactional Emails for your essential updates. A huge thank you for also using Hello as your customer support platform to streamline your customer's interactions. We’ve shared your kind words regarding our responsive support team with the crew—they’ll be thrilled to know they’ve made your experience smooth and reliable! If you ever need a hand, we’re just a quick message away and always happy to help you out. At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you. ### 37. Timely policy notifications and reminders **Rating:** 4.0/5.0 stars **Reviewed by:** Ayunita T. | Employee Communications Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about MSG91?** MSG91 allows us to automate order confirmations, shipping updates, and post-purchase follow-ups via SMS and WhatsApp. The automation flows are flexible, and delivery tracking gives our operations team confidence. Integration with our backend system was smooth, and scaling campaigns during peak sales periods was effortless. **What do you dislike about MSG91?** More adva More built-in campaign templates for e-commerce would save setup time. Advanced funnel analytics (click → reply → conversion) could be improved. nced analytics is then a needed. **What problems is MSG91 solving and how is that benefiting you?** We reduced manual order update handling and decreased customer support queries related to shipping status. Engagement rates improved noticeably after moving to WhatsApp notifications. ### 38. Cheers to MSG91, Nishant and team **Rating:** 4.5/5.0 stars **Reviewed by:** Sayanha K. | Head of CRM, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2026 **What do you like best about MSG91?** Simple, easy to use, no drama and to the point. The support team led by Nishant Badhe is top notch, always available, even on weekends. The integration is super easy, and one can do it by themselves. We use this platform often and recommend to all our clients. **What do you dislike about MSG91?** Interface looks slightly old fashion, That's it. But if you want to get the real work done then this tool is great. **What problems is MSG91 solving and how is that benefiting you?** it is our primary CRM solution, as unlike many other platforms, we can integrate new clients on msg91 in a matter of minutes. **Official Response from Ragini Pawar:** > Hi Sayanha! It is a privilege to partner with a top-tier leader in the Digital Marketing, Advertising, and E-commerce Consultancy. We are incredibly proud to serve as your primary communication partner, proving that MSG91 is the best communication solution for any CRM looking to fulfil the communication requirement. Knowing that your high-tier clients are driving massive growth through our WhatsApp Business API, Email API, and omnichannel messaging dashboards is a testament to the power of a scalable SaaS platform. I have shared your wonderful feedback with Nishant Badhe. We hear you on the interface, while we focus on high-performance delivery, we are actively modernizing our UI to match the cutting-edge marketing automation tools you provide. At MSG91, we are rapidly evolving into a total DIY Telecom platform. Keep such feedbacks coming, as your support is the fuel that keeps us going, we’re not just building a platform, we’re building a conversation with you. Stuck on something? Don’t think twice; our support team loves helping out and is always here to ensure your E-commerce consulting strategies reach their full potential. ### 39. Overall experience has been very positive with ease to use and uninterrupted services. **Rating:** 4.0/5.0 stars **Reviewed by:** Susmita D. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about MSG91?** 1. MSG91 portal is easy to use, manage templates and monitor delivery status without a training. 2. It is easy to monitor the balance. 3. API integration is also very smooth. 4. Uninterrupted services 5. Account manager is proactive in addressing queries and issues ensuring minimal disruption to operations, his quick responses are also appreciating. **What do you dislike about MSG91?** 1. OTP doesn't expire on repeated requests unless it is used (Security concern raised by RBI auditors almost 2 years back) 2. There is no response on Email OTP service. 3. Some of the MSG91 Portal features are not working/ accessible on mobile. **What problems is MSG91 solving and how is that benefiting you?** MSG91 is being used for sending Transactional and SMS OTPs from our business applications which is benefiting us for maintaining OTP based login and sending transaction alerts to the end users. ### 40. MSG91’s Generous Credits and Exceptional Support Team Made Our Onboarding Seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Divyajeevan N. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2026 **What do you like best about MSG91?** As a non-profit organization, we truly appreciate the support we received from MSG91. They generously provided us with free credits, which greatly helped us manage our communication needs within our limited budget. In addition to the credits, their team offered complete support during the SMS setup process for sending our campaigns. The entire onboarding experience was smooth, and they guided us step by step to ensure everything was configured correctly. Their support team is always available, responsive, and extremely helpful whenever we have questions or need assistance. We are very grateful for their continuous support and commitment to helping organizations. **What do you dislike about MSG91?** There is nothing at this time that we dislike. **What problems is MSG91 solving and how is that benefiting you?** Initial setup and sending SMS in bulk ### 41. Reliable, Scalable Messaging Platform with Solid API Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sagar A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about MSG91?** MSG91 offers a robust and developer-friendly communication platform, especially for Email, SMS, WhatsApp, and OTP use cases. The APIs are well-documented, easy to integrate, and scale reliably even during high-traffic scenarios. OTP delivery is fast and consistent, which is critical for user authentication and onboarding flows. The dashboard is intuitive and gives good visibility into delivery status, logs, and analytics. **What do you dislike about MSG91?** Some advanced features and configurations can feel slightly complex for non-technical users initially. Pricing and credits could also be explained more transparently in certain cases, especially when using multiple channels. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us manage transactional messaging, OTP verification, and customer communication at scale without worrying about reliability. It has significantly improved our authentication success rates and reduced dependency on multiple vendors by offering a unified communication platform. **Official Response from Ragini Pawar:** > Hi Sagar! It is truly rewarding to see how your fintech app is simplifying financial use-cases through our unified communication platform. Knowing that MSG91’s SMS API and OTP services provide the secure backbone for your Fintech onboarding, alongside our Email API for critical KYC and payment alerts, makes our mission feel incredibly personal. We take immense pride in delivering the robustness, speed, and high-level security required for financial transactions, ensuring your users can authenticate and manage their investments without a moment's delay. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on financial innovation rather than technical hurdles. We are evolving into a total DIY platform where you can get started with a "click-and-go" experience, aiming to make even our most advanced features intuitive. We are also deeply committed to pricing transparency and are actively working on consolidating our rates so that every detail is crystal clear and predictable for your business. Please keep your feedbacks coming, so that we can improve more. Whenever you're in doubt, just give a shout, our support team is always ready to jump in and help! It’s your support that makes this journey worth it. We’re in the business of messages, but we truly value the bond we share with you. ### 42. Outstanding Service and Effective Bulk Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Rabbani S. **Reviewed Date:** January 21, 2026 **What do you like best about MSG91?** I would like to sincerely thank Mr. Karan for the exceptional service he has provided to our firm. His support, especially in template creation, has been truly commendable. Whenever I faced any challenges, Mr. Karan was always the first to step in and assist, and he has been consistently supportive over a long period of time. He is extremely prompt, reliable, and delivers excellent service with a positive attitude. His strong product knowledge made the entire process smooth and efficient, and he was always clear and patient in explaining things. I also found the initial setup of MSG91 to be very easy and well-guided, thanks to his assistance. **What do you dislike about MSG91?** Nothing **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 for sending bulk email and SMS campaigns, which solves my need for efficient communication. **Official Response from Ragini Pawar:** > Hi Rabbani! We are grateful that you are using our Voice Messages for secure OTP verification and using our Email services for sharing critical transactional use cases like feature updates and operational details with your users. Furthermore, thank you for utilizing our SMS API to maintain seamless operational communication across your B2B network. It is truly rewarding to see how your AI-powered B2B procurement platform is streamlining complex supply chains through our unified communication tools. Knowing that MSG91 is the engine behind your operational efficiency makes our mission feel incredibly personal, and I have shared your wonderful feedback with Karan, who is genuinely moved to know this. We are evolving into a total DIY Telecom platform where you can get started with a few clicks experience, ensuring your communication stack is as scalable and intelligent as your AI-driven business. Your support is the fuel that keeps us going, we’re not just building a platform, we’re building a conversation with you. ### 43. Reliable OTP Delivery with Seamless Integration and Excellent Documentation **Rating:** 5.0/5.0 stars **Reviewed by:** Shailabh H. | Associate Vice President, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about MSG91?** MSG91 offers reliable OTP delivery with excellent API documentation, making integration seamless even for complex systems. The dashboard is clean and easy to navigate, which helps in monitoring usage efficiently. **What do you dislike about MSG91?** Pricing could be more flexible for startups, and sometimes delivery delays happen during peak hours. **What problems is MSG91 solving and how is that benefiting you?** It helped us streamline user authentication and reduced failed OTP verifications significantly. ### 44. Impressive SMS Delivery Speed with Straightforward Integration and Insightful Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Justin S. | Managing director and Founder, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2026 **What do you like best about MSG91?** The SMS delivery speed is impressive and supports our transactional messaging needs perfectly. Integration with our platform was straightforward, and the reporting tools provide useful insights into campaign performance. **What do you dislike about MSG91?** Customer support response time can be slow occasionally, and UI could use modernization. **What problems is MSG91 solving and how is that benefiting you?** Enabled real-time order updates and OTP verification, improving customer experience and reducing cart abandonment. **Official Response from Ragini Pawar:** > Hi Justin, Thank you for your detailed review and for highlighting your experience with MSG91. We’re glad our fast SMS delivery and easy integration are supporting your transactional messaging needs effectively. It’s great to hear that features like real-time order updates and OTP verification are improving your customer experience and reducing cart abandonment. We also appreciate your feedback on our reporting tools and are happy they’re providing useful campaign insights. Regarding your concern, we’re excited to share that MSG91 now offers a newly redesigned, clean, and more structured and modern UI for the best user experience. We recommend exploring the updated interface to see the improvements firsthand. Our team is also continuously working to enhance customer support responsiveness with the help of Automations and AI. At MSG91, we remain focused on delivering reliable SMS APIs, automation, and communication solutions. Your feedback helps us keep improving and innovating. Thank you for choosing MSG91 and being a valued customer. ### 45. Reliable Multichannel Communication with Effortless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Drill J. **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** I like MSG91 for its reliable OTPs, transactional SMS, and automated notifications across multiple channels. It ensures timely delivery and smooth communication with users. The multi-channel support and reliable APIs ensure messages reach users quickly, while the automated notifications and easy dashboard make managing communication effortless. Also, the clear documentation and intuitive APIs made integration seamless, allowing us to start sending OTPs and notifications almost immediately. **What do you dislike about MSG91?** While MSG91 is very reliable, there is room to expand advanced analytics and reporting features. Having more detailed insight on delivery performance and user engagement would make campaign tracking even easier. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 for reliable message delivery, secure OTP verification, and automated multi-channel communication. Its reliable APIs and easy dashboard ensure messages reach users quickly, making communication effortless. ### 46. Stellar Support & Smooth Integration for SMS & OTPs **Rating:** 4.0/5.0 stars **Reviewed by:** Shahyan C. **Reviewed Date:** January 19, 2026 **What do you like best about MSG91?** What I actually like most about MSG91 is the customer service. The gentleman I've been working with, Karan Chandwani, has been fabulous. He's one of the most responsive and proactive people I've engaged with. I appreciate his engagement, ability to respond quickly, and give me updates about what's going on, which has been really important for me because the approval process has taken some time, especially living in UAE and Dubai. A large part of why we ended up selecting MGG91 was him as he kept the progress going quickly and efficiently **What do you dislike about MSG91?** Nothing as yet since my application is still in the pre launch phase **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps me initiate SMS and OTP verifications for new users on my website or app. **Official Response from Ragini Pawar:** > Hi Shahyan! It is a privilege to power the digital foundation of your Home Services & Maintenance platform as you gear up for your Dubai launch. In an industry built on trust and reliability, we are thrilled that MSG91 is your chosen engine for User Authentication and Global SMS OTP verification for the website as well as for the application. Knowing that Karan Chandwani’s proactive support and quick updates helped you navigate the unique UAE regulatory landscape is the best feedback we could receive; I’ve shared your kind words with him, and we are excited to see your app move into the live phase. Since you’ve had a smooth experience during this pre-launch phase, we’d love to see that reflected in your G2 rating whenever you have a moment. Your feedback is what helps us grow, and moving toward a 5-star review would be a huge motivation for our team as we continue to refine our services for the world. At MSG91, we are evolving into a total DIY Telecom solution so you can manage omnichannel messaging and price consolidation with zero friction. Whether it’s verifying a new service provider or sending a booking confirmation, we are here to ensure your Home Services startup stays connected. ### 47. Straightforward Setup, Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Sunil J. **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** I find the ease of navigation on the MSG91 dashboard really helpful and appreciate the good delivery rate on emails. I also value the great support from our point of contact, Mr. Tiger, and the quick support from the tech team. They are accommodating enough to develop features as per our requirements, even if those features aren't originally part of the platform. This adaptability helps both us and them. The initial setup of MSG91 was very simple and straightforward. **What do you dislike about MSG91?** Not anything particular **What problems is MSG91 solving and how is that benefiting you?** I find MSG91 offers easier navigation on the dashboard, a higher delivery rate on emails, and great support from my point of contact, Tiger. Their tech team is quick and even develops new functionalities that align with our brand's requirements. **Official Response from Ragini Pawar:** > Hi Sunil! It is truly rewarding to see how your beauty and personal care brand is thriving by leveraging our unified communication APIs to enhance your customer journey. Knowing that MSG91 is the engine behind your high-delivery Email API campaigns, driving results through abandoned cart recovery, welcome series, and post-purchase engagement, makes our mission feel incredibly personal. I have shared your wonderful feedback with Tiger and our tech team, they are genuinely moved to know this. We are grateful for your trust in our SMS API for gathering product feedback and sharing promotional offers, and it is fantastic to see you utilizing Hello, our ultimate customer support platform, to streamline your brand’s conversations. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on cosmetic innovation rather than technical hurdles. We ensure that our omnichannel messaging solutions scale as beautifully as your brand. Keep your feedbacks coming, so we can improve and grow. We’ve got your back! Our support team is always upfront and ready to handle any question you have. Your belief in us is our biggest win, we don’t just deliver messages, we deliver on our promise to you. ### 48. Reliable SMS & WhatsApp Integration, Needs UI Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** joshua C. | Software Engineer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about MSG91?** I really like MSG91 for its reliable message delivery and easy API integration. It's quick to set up and consistently works well for OTPs and alerts. Handling SMS and WhatsApp from a single platform without much hassle is a big plus. The automation of customer communication and ensuring messages are delivered quickly and reliably at scale are features I appreciate. **What do you dislike about MSG91?** The dashboard can feel cluttered, pricing is not always very clear, and WhatsApp onboarding approvals take time. Improving UI simplicity and pricing transparency would help a lot. **What problems is MSG91 solving and how is that benefiting you?** I use MSG91 for managing business communication, automating customer messages, and ensuring reliable delivery of OTPs and alerts. It integrates multiple channels, reducing dependency on different vendors. ### 49. Proactive Team and New Features That Keep Our SMS & WhatsApp Growing **Rating:** 5.0/5.0 stars **Reviewed by:** Santhosh Kumar Reddy T. | Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** The proactiveness by the whole team to ensure our business runs smoothly, we have services for SMS and WhatsApp where team always ensures a lot about new features to be implemented for the growth of the business, A very good customer support and easy to implement. **What do you dislike about MSG91?** Yet to expand and serve other countries outside India for RCS **What problems is MSG91 solving and how is that benefiting you?** Help us reach all the customers thru innovative messaging solutions of WhatsApp and SMS and team's proactiveness way of approach to implementing business solutions. **Official Response from Ragini Pawar:** > Hi Santhosh! We are so grateful that you’ve chosen our SMS API for secure, lightning-fast user verifications and payment updates, while also leveraging WhatsApp Marketing via MSG91 to broadcast your latest shows. It is also wonderful to see you using our Hello Application and trying out our AI chatbot services to humanize your support and drive promotional engagement. We pour our hearts into minimizing complexity so you can focus on producing great content rather than managing technical hurdles. It is truly rewarding to see your media and entertainment vision reach new heights through our innovative messaging solutions. Knowing that our SMS and WhatsApp services are the engine behind your OTT latest launches, digital broadcasting updates, and critical upgrade reminders makes our mission feel incredibly personal. We hear your feedback on expanding RCS outside of India and are working tirelessly to make it live soon. Please keep the feedback coming, Whenever you're in doubt, just give a shout, our support team is always ready to jump in and help! As a bootstrapped team, your trust is our true capital, we’re driven by coffee, hustle, and the belief you’ve placed in us. We aren’t just in the communication, we’re here for the connection! ### 50. Top-Tier Service with Reliability, High-Value Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shubhankar G. | Genralist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about MSG91?** MSG91 provides top-tier service and exceptional support, resolving every query with impressive speed. Their proactive communication ensures we stay fully informed and compliant with all government regulations regarding API-driven customer communications **What do you dislike about MSG91?** Nothing really, MSG91 has been with us on every step of our business **What problems is MSG91 solving and how is that benefiting you?** MSG91 enables us to scale our outreach to a vast customer base, maintaining a consistent flow of communication that would have otherwise been a significant operational hurdle. **Official Response from Ragini Pawar:** > Hi Shubhankar! A huge thank you for trusting the MSG91 WhatsApp Engagement Program, SMS API, Transactional Email, and Voice Services for your business customer support to power your growth. It’s been an absolute pleasure growing alongside you! We’re thrilled that we could help turn your operational hurdles into a smooth, scalable communication flow. We also take great pride in keeping you fully informed and compliant with the latest government regulations. If you ever want to explore new ways to use these tools or just need a hand with compliance updates, our support team is always ready to jump in. Please keep the feedback coming! We love hearing from you, as it helps us make the platform even better for your journey. ## MSG91 Discussions - [How do I use MSG91 API?](https://www.g2.com/discussions/how-do-i-use-msg91-api) - [Is MSG91 safe?](https://www.g2.com/discussions/is-msg91-safe) - [Whats is MSG91?](https://www.g2.com/discussions/whats-is-msg91) - [What is the use of MSG91?](https://www.g2.com/discussions/what-is-the-use-of-msg91) - [why can't anyone get back to me for my account setup under mmedhane@mimosha.com](https://www.g2.com/discussions/why-can-t-anyone-get-back-to-me-for-my-account-setup-under-mmedhane-mimosha-com) - 1 upvote - [View MSG91 pricing details and edition comparison](https://www.g2.com/products/msg91/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+14%3A47%3A45+-0500&secure%5Bsession_id%5D=15d4c4c7-e373-445a-a762-061984725b08&secure%5Btoken%5D=f28a2e6c062f7eb417725c0d898b3d1da23823f9c1dec553fd900287d14cc837&format=llm_user) ## MSG91 Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Android](https://www.g2.com/products/android/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Attune ClaimBook](https://www.g2.com/products/attune-claimbook/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Dealer Management System](https://www.g2.com/products/excellon-software-dealer-management-system/reviews) - [DinMo](https://www.g2.com/products/dinmo/reviews) - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) - [Giddh](https://www.g2.com/products/giddh/reviews) - [HealthPlix](https://www.g2.com/products/healthplix/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [PHP-Nuke](https://www.g2.com/products/php-nuke/reviews) - [Powertools for Google Drive](https://www.g2.com/products/powertools-for-google-drive/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Supabase](https://www.g2.com/products/supabase-supabase/reviews) - [SuperAGI](https://www.g2.com/products/superagi/reviews) - [SuperAGI Marketing (formerly Contlo)](https://www.g2.com/products/contlo-marketing/reviews) - [Tally](https://www.g2.com/products/tally-integrations-tally/reviews) - [viaSocket](https://www.g2.com/products/viasocket/reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zopping](https://www.g2.com/products/zopping/reviews) ## MSG91 Features **Authentication type** - SMS-Based - Voice-Based Telephony - Email-Based - Hardware Token-Based - Software Token - Biometric Factor - Mobile-Push - Risk-Based Authentication **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Platform Basics - Phone Verification** - Accuracy - Call Screening - Scalability - Security Measures - Reliable Delivery - Customizable Workflows **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Functionality** - Multi-Device Sync - Backup **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Support** - Documentation - Community Support - Professional Support **Additional Features - Phone Verification** - Integration Abilities - Compliance with Regulations - Reporting and Analytics **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentification **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Implementation** - Easy Setup - Mobile SDK - Web SDK **Agentic AI - Phone Verification** - Autonomous Task Execution **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top MSG91 Alternatives - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (448 reviews) - [Plivo](https://www.g2.com/products/plivo/reviews) - 4.5/5.0 (742 reviews) - [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) - 4.2/5.0 (368 reviews)