--- title: MSG91 Reviews meta\_title: 'MSG91 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 199 reviews by the users' company size, role or industry to find out how MSG91 works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 199 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Development url: https://www.g2.com/categories/development --- # MSG91 Reviews & Product Details Visit Website MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. * * * Product Website MSG91 Seller [MSG91](https://www.g2.com/sellers/msg91) Discussions [MSG91 Community](https://www.g2.com/products/msg91/discuss) Languages Supported English Solution Type All-in-One Overview by Shubhendra Agrawal (Co-founder of Giddh) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/msg91/pricing) ## MSG91 Integrations (26) What do users say about integrations? 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HT Harsh T. 1/20/2026 "Convenient OTP Solution with Poor Support" 0.5/5 What do you like best about MSG91? I find MSG91 to be a very good software. It's convenient and easy to use. I also appreciate that it has a lot of integrations which are useful, particularly the ODP integration, which is very useful for me. Review collected by and hosted on G2.com. What do you dislike about MSG91? The support team is really bad. The initial setup of MSG91 was very hard. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? I use MSG91 for OTP services because it's convenient and easy to use. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 10/4/2023 "Very Disappointed" 0/5 What do you like best about MSG91? One of the best thing I like that is low pricing of their services. Review collected by and hosted on G2.com. What do you dislike about MSG91? They not have user friendly dashboard. For WhatsApp Business API; sending a template or any other message through msg91 is very complicated thing. Beacuse they do not have dashboard like any other platforms like aisency, interakt to send directly from portal. In msg91 we have to send messages one to one by using postman api. Bulk broadcasting and Campaign should have to improve. Their OTP verification service is best but disappointed with WhatsApp business. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? For any other services like user verification through OTP and other is best problem solving features in low cost. But their WBA service should be improved. Beacuse not having any Direct message sending dashboard for WhatsApp is very complex for us. Beacuse we have to send directly through postman api . No bulk broadcasting available. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Murali K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Murali K.") MK Murali K. Director Engineering 1/7/2023 "Painful" 0/5 What do you like best about MSG91? BEST? It sucks at the best! When it works, it bounces your emails and the team as usual how an Indian support works - has no clue about their own software. Review collected by and hosted on G2.com. What do you dislike about MSG91? Clueless support, illogical UI, non-"navigatable" portal design, wrong messages on UI. The failure logs can appear cluelessly anywhere which even their team has no clue about. You cant automate anything using their service, you need to babysit their service to catch the bounced email message and clear it yourselves, else they wont deliver the next email to that domain it seems. You may not have even heard about such archaic product that brings your service down every second day. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? None! They cant solve anybody's problems, let them solve their own product's logic and support issues first. Resolving others' problems is a far cry!! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MM Million M. Director Small-Business (50 or fewer emp.) 4/13/2022 "Most Unprofessional Company I have ever dealt with" 0/5 What do you like best about MSG91? overall an extremely bad experience. I am yet to receive a reply from sales or support in over 2 weeks Review collected by and hosted on G2.com. What do you dislike about MSG91? worst communication ever, no replies in more than 2 weeks. Review collected by and hosted on G2.com. Recommendations to others considering MSG91: I DO NOT recommend MSG91!!! Once I created an account, I was assigned an account manager who holds a generic email address (sales@msg91.com). I have been informed that I need an approved sender ID to allow me to send SMSs for my company. I have submitted the required documents MSG91 asked for and have been told that it takes 2 weeks for approval. It has been more than 2 months since I submitted my documents but I haven't heard back from them yet. I have been emailing MSG91 every other day for the last 2 weeks but I have yet to receive a reply. I have added 100 USD credit to test the platform but unfortunately, I am unable to test without an approved sender ID nor can I get my money back. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? Trying to use it for OTP and SMS notifications. However, after 2 months, I am still trying to get the account set up. I have submitted all the required papers and until now I am trying to chase the Sales or Support team to give me an update but no one is replying. LThe lastreply didn't include an answer to my question and that was more than 2 weeks ago. I have emailed them daily since but no reply at all. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ashwin P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashwin P.") AP Ashwin P. Founder / CEO Small-Business (50 or fewer emp.) 3/10/2022 "MSG 91 reliability of service is pathetic and support is almost non-existent" 0/5 What do you like best about MSG91? In their early days, MSG91 was good and it felt as if they understood the pains of building a startup. Their tech support was more responsive and engaging. They offered a reasonably attractive alternative to more expensive but popular vendors. Review collected by and hosted on G2.com. What do you dislike about MSG91? Since our business started to grow overseas MSG91 has turned into a nightmare. It has become truly unreliable and we have been losing an awful lot of business. The last straw for us was when the OTP service stopped abruptly. When enquired, we were asked to renew our DTL approval. There was absolutely no warning, no helpful reminders or any sort of support from MSG91. It was as if this is 'all your stuff'. How could a business ignore a process that is core to their service and functioning, even if the action is on their customer? It just shows how MSG91 has become apathetic to its customers. We will take this issue to the next level as it has affected our business significantly. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? MSG91 supports our need for transactional OTP verification and SMS services. These are core to our functional flows and as such is a fundamental necessity. Our performance has in fact been affected due to lack of reliability of MSG91 services. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Shivam M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivam M.") SM Shivam M. Software Engineer Small-Business (50 or fewer emp.) 3/16/2020 "Do not fall for cheap Prices. msg91 Technical Team Sucks!!" 0.5/5 What do you like best about MSG91? Cheap Price was the only good thing which attracted me to buy their service. And earlier I was able to contact the team regarding some hands-on experience of the dashboard and the team was quick to respond but as the time progressed there support became worse Review collected by and hosted on G2.com. What do you dislike about MSG91? Tech Support sucks. They will give you false deadlines to resolve the issue and All the time same excuse."We are working with our backend team regarding the issue". I don't understand how many years they will resolve the issue. Worst You can't contact them via call. Only emails which will make you wait all the time. Their customer support will give you excuse all the time and will ask you to keep patience all the time instead of solving the issue. and worst thing is they will not ever contact you from there own even if they tell you they will get back to you. They Won't. You keep chasing them but they won't give a shit about it Review collected by and hosted on G2.com. Recommendations to others considering MSG91: Do not fall for their cheap price. Believe me. If you want, first try their free service first and you will have a good idea. Also do not invest a lot of money to buy double credits. I did that. Also, system security is also not good. I have lost 30k SMS credits due to there system got hacked Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? I was helping my clients send bulk SMS using msg91 but due to there worst service, I have lost clients because I am not able to get a delivery report via webhook so can't show it to customers as well as Manual delivery reports also can't be exported. The only benefit you will get is the cheap price. and everything else just sucks. I will not take their services for free from now. Lost my Client due to msg91. finding some other SMS gateway. let's see how their service is Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/24/2020 "Pathetic tech, CTO couldn't resolve issues" 1/5 What do you like best about MSG91? Their startup program is quite generous. It can help early-stage startups start delivering SMSes. Review collected by and hosted on G2.com. What do you dislike about MSG91? This list is big. I will try to summarize: - The API integration is unnecessarily complex. They run another company called "viasocket.com" which is their recommended way of connecting to MSG91 API. - I have been their paying customer since over a year and there hasn't been a week passed by where I haven't received 500 class errors from their API. The API is down frequently. - Their tech team is unable to resolve issues. I have contacted them 4 times regarding frequent service degradation. They assured me that the issues have been resolved but they are not. I am still receiving the same errors regularly. - Some tooltips in their dashboard openly admit their tech team's incompetence. I am copying pasting this message from their dashboard: "Due to some technical issues, if the admin resend your message, you might see reports for the same number twice." Can't post a screenshot, since it isn't allowed here. I am switching to Textlocal as soon as my MSG91 credits are exhausted. Goodbye! Review collected by and hosted on G2.com. Recommendations to others considering MSG91: I won't recommend them to any company who takes SMS communication seriously. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? Cheaper than the competition. That's the only pro about them. Review collected by and hosted on G2.com. Show More 1/28/2020 Validated ReviewerSource: Organic ## Questions about MSG91? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MSG91 ](https://www.g2.com/products/msg91/discussions/new) ![Bharat R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat R.") BR Bharat Rao • Last activity 3 months ago MSG91 for automated staff notifications: how do you handle dashboard slowdowns with large reports? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/msg91-for-automated-staff-notifications-how-do-you-handle-dashboard-slowdowns-with-large-reports) ![Hannah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah P.") HP Hannah Pither • Last activity 3 months ago How are you using MSG91 for appointment confirmations and OTPs, and what admin/reporting gaps remain? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-msg91-for-appointment-confirmations-and-otps-and-what-admin-reporting-gaps-remain) [ View all Discussions ](https://www.g2.com/products/msg91/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 22% [ View More Pricing Information ](https://www.g2.com/products/msg91/pricing) MSG91 Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_47d3a1103e64b9c2d8d907d26f16e836/twilio.png "Product Avatar Image") Twilio 4.1/5(530) [ Compare Now ](https://www.g2.com/compare/msg91-vs-twilio) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2781d4820b53633f9b6a8583b6475bcf/gupshup.jpg "Product Avatar Image") Gupshup 4.4/5(67) [ Compare Now ](https://www.g2.com/compare/gupshup-vs-msg91) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_94cbca44569818513519d364cc037f18/plivo.png "Product Avatar Image") Plivo 4.5/5(747) [ Compare Now ](https://www.g2.com/compare/msg91-vs-plivo) ##### ##### MSG91 Features Functionality Ease Of Integration API Call Speed Unified Communications Support Documentation Community Support Professional Support SMS Platform Reporting API Integration [ View More Features ](https://www.g2.com/products/msg91/features) ## Top-Rated Alternatives [ ![Twilio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio") Twilio 4.1/5(530) ](https://www.g2.com/products/twilio/reviews) [ ![Plivo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Plivo") Plivo 4.5/5(747) ](https://www.g2.com/products/plivo/reviews) [ ![Vonage Communications APIs](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vonage Communications APIs") Vonage Communications APIs 4.2/5(404) ](https://www.g2.com/products/vonage-communications-apis/reviews) [ View All Alternatives ](https://www.g2.com/products/msg91/competitors/alternatives) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email)[RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging)[Multi-Factor Authentication (MFA)](https://www.g2.com/categories/multi-factor-authentication-mfa)[Communication Platform as a Service (CPaaS)](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)[Phone Verification](https://www.g2.com/categories/phone-verification) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which cloud edge security providers give the strongest threat detection and response for companies with geographically distributed sites that need consistent enforcement everywhere?](https://www.g2.com/discussions/which-cloud-edge-security-providers-give-the-strongest-threat-detection-and-response-for-companies-with-geographically-distributed-sites-that-need-consistent-enforcement-everywhere)[Most recommended AI service for sales teams](https://www.g2.com/discussions/what-s-the-most-recommended-ai-service-for-sales-teams)[Top-rated platforms for mentoring and coaching programs](https://www.g2.com/discussions/top-rated-platforms-for-mentoring-and-coaching-programs) [Which job shop management tools give a shop owner real-time visibility into job status and bottlenecks without requiring a full-time person to maintain the system?](https://www.g2.com/discussions/which-job-shop-management-tools-give-a-shop-owner-real-time-visibility-into-job-status-and-bottlenecks-without-requiring-a-full-time-person-to-maintain-the-system)[What is the best software for handling sales rep commissions](https://www.g2.com/discussions/what-is-the-best-software-for-handling-sales-rep-commissions)[Pros and Cons Details](https://www.g2.com/products/msg91/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)