--- title: MSG91 Reviews meta_title: 'MSG91 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 199 reviews by the users' company size, role or industry to find out how MSG91 works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 199 scale: '5' date_modified: '2026-07-07' parent_category: name: Development url: https://www.g2.com/categories/development --- # MSG91 Reviews **Vendor:** MSG91 **Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) **Average Rating:** 4.5/5.0 **Total Reviews:** 199 ## About MSG91 MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. ## MSG91 Pros & Cons **What users like:** - Users commend the **responsive customer support** of MSG91, highlighting excellent service and helpful assistance throughout their experience. (96 reviews) - Users value the **responsive support** and **simplicity** of MSG91, making integration and usage hassle-free. (93 reviews) - Users appreciate the **ease of use** of MSG91, enjoying its simple integration and user-friendly dashboard. (86 reviews) - Users highlight the **easy setup** of MSG91, which simplifies integration and enhances overall user experience. (59 reviews) - Users commend the **excellent staff support** at MSG91, highlighting their professionalism, responsiveness, and helpfulness throughout the process. (56 reviews) - Easy Integrations (55 reviews) - Reliability (54 reviews) - Integrations (47 reviews) - Easy Integration (42 reviews) - API Quality (36 reviews) **What users dislike:** - Users find the **dashboard issues** in MSG91 can hinder efficiency, especially with cluttered layouts and unclear guidance. (20 reviews) - Users note a **lack of clarity** in the dashboard and documentation, complicating setup and use for newcomers. (17 reviews) - Users experience **delays in delivery reports** and query resolution, which can hinder timely communication. (14 reviews) - Users often face **poor customer support** , making initial setup and configuration of MSG91 challenging and frustrating. (14 reviews) - Users find the **poor interface design** of MSG91 confusing and in need of significant improvements for better usability. (12 reviews) - Complexity (11 reviews) - Expensive (11 reviews) - Learning Curve (11 reviews) - Limited Features (11 reviews) - Missing Features (11 reviews) ## MSG91 Reviews ### 1. Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Abhinav M. | SDE Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about MSG91?** MSG91 is easy to implement and integrate with our scheduling system. Pricing is affordable and transparent, which makes cost management straightforward. SMS delivery is reliable and messages usually reach users on time, which is important for reminder notifications. The platform is simple to use on a daily basis. Customer support has been great overall. Karan was very responsive and helpful whenever we needed assistance. **What do you dislike about MSG91?** Sometimes webhooks do not get delivered properly, and in a few cases it is not very clear why an SMS failed. The error details could be more descriptive. That said, some of these issues can also be due to carrier-side problems, so it is not always in MSG91’s control. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us reliably send SMS reminders to users for scheduled bookings. It solves the problem of timely user notifications without adding complexity on the implementation side. Because delivery is reliable and pricing is transparent, we can run reminder workflows daily without worrying about failures or unexpected costs. **Official Response from Ragini Pawar:** > Hi Abhinav! Thanks a ton for choosing MSG91’s SMS Marketing. We're so happy to hear that our fast delivery and clear pricing are making your scheduling work much easier. I’ll be sure to share your kind words with Karan! We’re really glad to hear that everything is feeling smooth and easy for you now, as keeping your workflows simple is always our main goal. Our support team is always here to help clear up any details so you can stay focused on your business. Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day. We really value having you with us and love seeing your project succeed. ### 2. MSG91: Fast, Dependable Messaging with Easy API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Amber J. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about MSG91?** MSG91 has been very dependable for our day-to-day communication needs. SMS and WhatsApp delivery are fast, and the APIs were straightforward to integrate with our existing systems. I also appreciate that everything is available in one place, so we’re not juggling multiple tools. The dashboard is simple and intuitive enough for non-technical team members to use without much guidance. **What do you dislike about MSG91?** In certain sections, the UI feels a bit dated. Some reports can take a while to load, especially when working with large datasets. The initial setup for more advanced features, like chatbots, also required a bit of support. Overall, the documentation is good, but there are a few areas where it could be more detailed. **What problems is MSG91 solving and how is that benefiting you?** We use MSG91 for OTPs and order notifications, and it has significantly reduced delivery failures. Customers now receive updates instantly, which has helped improve trust. It also saves us time because we no longer have to manage separate vendors for different communication needs. Overall, our communication has become more consistent, reliable, and scalable. ### 3. MSG91: Easy Integration, Powerful Omnichannel Messaging, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Vishesh T. | Product Head, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about MSG91?** What I like most about MSG91 is its ease of use and smooth integration with existing systems. The platform offers a wide range of features for SMS, OTP, email, and WhatsApp communication, making it a one-stop solution. Implementation is straightforward, and the APIs are well documented. Customer support is responsive and helpful, which makes ongoing usage stress free, and it increases the frequency of use due to confidence of doubt resolution. Overall, it’s reliable and suitable for both small teams and large-scale communication needs. **What do you dislike about MSG91?** While MSG91 is feature rich, the dashboard can feel overwhelming at times, especially for new users. Some advanced features require time to understand fully, and pricing transparency for certain services could be improved. Occasionally, minor delays in message delivery reporting occur. However, these issues are relatively small compared to the overall value the platform provides and can usually be resolved with support assistance or documentation. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves the problem of managing multi-channel customer communication efficiently from a single platform. It helps automate OTPs, alerts, and marketing messages with high reliability, reducing manual effort. Easy API integration allows seamless connection with our applications, saving development time. This improves user authentication, engagement, and communication consistency. As a result, it enhances operational efficiency and ensures timely, scalable communication with customers. ### 4. Excellent Support and Service by MSG91, Thanks to Mr. Karan Chandwani! **Rating:** 5.0/5.0 stars **Reviewed by:** Legal Dev S. | Product Manager, Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** What I like best about MSG91 is their outstanding customer support, especially from Mr. Karan Chandwani. His quick response time and effective solutions for WhatsApp, email, and RCS make the service reliable and seamless. The team is always proactive and ensures everything runs smoothly. **What do you dislike about MSG91?** Honestly, I haven't encountered any major issues with MSG91. If I were to mention anything, it would be that sometimes response times can vary during peak hours, but this is common with any service. The overall support and service quality, especially from Mr. Karan, make up for it, so it’s really not a deal-breaker for me. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves multiple communication challenges for my business, especially in terms of delivering timely and reliable messages via WhatsApp, email, and RCS. The service ensures that my messages reach the right audience quickly and efficiently, which is crucial for customer engagement. The instant support provided by Mr. Karan Chandwani has made the process even smoother, helping me troubleshoot and implement solutions in no time. Overall, MSG91’s service has significantly improved my communication workflow and saved me time **Official Response from Ragini Pawar:** > Hi Neeraj! It’s fantastic to hear such positive feedback! We’re so glad that MSG91 is helping you solve your communication challenges, and we appreciate you creating seamless customer journeys for your audience using our WhatsApp, SMS, and RCS channels. We also value your trust in our reliable Channel APIs to trigger your important WhatsApp messages exactly when they are needed. A huge thank you for the shout-out to Karan Chandwani; we’ve shared your kind words with him. It is great to see you using Hello, the customer support platform that acts as the perfect platform for your clients' queries and doubts and getting the resolutions. If you ever have a single doubt, just let us know, our team is always happy to help. Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day. Thank you for trusting us with your customer engagement and being a part of the MSG91 community! ### 5. Reliable and Easy-to-Use Messaging Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj G. | Customer Service Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about MSG91?** We’ve had a very good experience using MSG91 for our messaging requirements. The platform is reliable, easy to integrate, and message delivery has been consistent. Their APIs work smoothly with our systems and handle scale well as usage increases. The support team has also been responsive whenever we’ve needed assistance. Overall, MSG91 has been a dependable partner for our SMS and WhatsApp communication needs. **What do you dislike about MSG91?** MSG91 is great overall, but it does miss a few features that some other platforms offer. Adding more Meta marketing features would make it even more useful. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helps us handle customer communication smoothly and reliably. We use it to send important messages, such as OTPs, order confirmations, shipping updates, and abandoned checkout reminders, through SMS and WhatsApp, all from one platform. This has made our work much easier. Messages go out on time, delivery is reliable, and we don’t have to manage multiple tools. The integration is straightforward, which saves us a lot of development effort, and the delivery reports help us quickly understand what’s working and what’s not. Overall, it allows us communicate better with customers and deliver a more trustworthy experience. ### 6. Fast, Reliable Messaging with Room for UI Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Ross F. | Co-founder + Venture Investor, Venture Capital & Private Equity, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about MSG91?** I use MSG91 for sending OTPs, transaction SMS, and customer notifications for our web and mobile applications. It ensures fast and reliable message delivery, which is critical for user verification and real-time communication. Before using it, we faced delays and inconsistencies with message delivery, but MSG91 solved that with stable performance and high deliverability. The setup was straightforward, with clear documentation that made integration quick and easy. MSG91 makes it easy to track delivery and spot issues quickly, improving reliability. I also appreciate the product to the point of rating it a 10 out of 10 in terms of recommending to a friend or colleague. **What do you dislike about MSG91?** The user interface and reporting could be more detailed and intuitive, especially for tracking campaign performance and analytics. **What problems is MSG91 solving and how is that benefiting you?** MSG91 ensures fast, reliable message delivery for user verification and communication, solving delays and inconsistencies. The user interface helps track delivery and spot issues, enhancing reliability. Setup was straightforward with clear documentation. ### 7. Easy API, Lightning-Fast Messaging, and Clear Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy S. | Team Lead, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about MSG91?** Using their API is easy and sending messages on their system is lightning quick. Because of the complete clarity of the pricing model, we can budget easily. **What do you dislike about MSG91?** The visual reporting feature in the admin dashboard should be improved to be faster and modern. Moreover, the response time of the hole support for complex technical problems has to be decreased. **What problems is MSG91 solving and how is that benefiting you?** The system's uptime and reliability are excellent. In the last few months, we have not noticed any major service downtime or message drop, which is extremely important for our application. ### 8. High Delivery Success Rate, Easy Integration, and Transparent Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Bharat R. | Manager, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2026 **What do you like best about MSG91?** You can be very pleased with the delivery success rate, and the integration process is easy. The pricing structure is transparent and there is no delay in sending OTPs and notifications. **What do you dislike about MSG91?** When larger files are used reporting panel on admin dashboard will slow down. The improvement of the response time on live chat support also requires improvement. **What problems is MSG91 solving and how is that benefiting you?** We mainly use it to send staff duty schedules, shift reminders and internal care team notifications in an automated way. It has greatly reduced our need for manual communication. ### 9. Excellent Delivery Rates and Developer-Friendly API Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Mark T. | Supported Living Manager, Writing and Editing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about MSG91?** The message delivery rate is extremely excellent and the API setup process is very developer-friendly. Their pricing structure is clear and OTPs and notifications are delivered without any latency. **What do you dislike about MSG91?** The admin dashboard’s reporting panel is slow. Consequently, it cannot manage huge data files. Moreover, the time taken for live chat response can be improved. **What problems is MSG91 solving and how is that benefiting you?** We mainly use it to send staff duty schedules, shift cancellation alerts and internal care team notifications in an automated way. It has greatly reduced our manual labour. ### 10. All-in-One SMS, Email & WhatsApp Campaigns With Clear, Actionable Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella H. | Growth Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about MSG91?** Having SMS, email, and WhatsApp all in one platform makes it much easier to plan and run campaigns. The analytics provide a clear view of engagement across each channel, which helps me understand what’s working. I also like the flexibility to create targeted campaigns based on what I need. On top of that, the usage-based pricing is a helpful option. **What do you dislike about MSG91?** The email customization options could be expanded further. Also, the campaign setup interface can feel a bit overwhelming at first, especially when you’re just getting started. **What problems is MSG91 solving and how is that benefiting you?** MSG91 lets us run multi-channel campaigns without having to switch between different tools, which saves time and makes it easier to coordinate our marketing efforts. Having everything in one place also helps us reach customers more effectively and track performance more consistently. Overall, it has simplified our communication strategy and made our day-to-day workflow smoother. ## MSG91 Discussions - [How do I use MSG91 API?](https://www.g2.com/discussions/how-do-i-use-msg91-api) - [Is MSG91 safe?](https://www.g2.com/discussions/is-msg91-safe) - [Whats is MSG91?](https://www.g2.com/discussions/whats-is-msg91) - [What is the use of MSG91?](https://www.g2.com/discussions/what-is-the-use-of-msg91) - [why can't anyone get back to me for my account setup under mmedhane@mimosha.com](https://www.g2.com/discussions/why-can-t-anyone-get-back-to-me-for-my-account-setup-under-mmedhane-mimosha-com) - 1 upvote - [View MSG91 pricing details and edition comparison](https://www.g2.com/products/msg91/reviews/msg91-review-10770460?section=pricing&secure%5Bexpires_at%5D=2026-07-11+02%3A01%3A44+-0500&secure%5Bsession_id%5D=c0d8f0a0-b19b-4831-b974-facd9d5cf20b&secure%5Btoken%5D=b1f34954b656472904b60e256c2960f5d2d360d8f72e66244f6bfd1869420027&format=llm_user) ## MSG91 Integrations - [Android](https://www.g2.com/products/android/reviews) - 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Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Platform Basics - Phone Verification** - Accuracy - Call Screening - Scalability - Security Measures - Reliable Delivery - Customizable Workflows **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Functionality** - Multi-Device Sync - Backup **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Support** - Documentation - Community Support - Professional Support **Additional Features - Phone Verification** - Integration Abilities - Compliance with Regulations - Reporting and Analytics **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentification **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Implementation** - Easy Setup - Mobile SDK - Web SDK **Agentic AI - Phone Verification** - Autonomous Task Execution **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - 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