MSG91 Features

Sends a one-time passcode (OTP) via SMS.

Provides a one-time passcode (OTP) via voice-call.

Sends a one-time passcode (OTP) via email.

Supports hardware tokens, which are often USB-sized, fob-like devices that store codes.

Offers software tokens, which are applications installed on a mobile phone, wearable devices, or desktops and generate time-based one-time passcodes (TOTP) that a user can easily copy. Software tokens work both online and offline.

Allows biometric factors such as fingerprints, faceprints, voiceprints, or other biometric information to be used as an authentication factor.

Offers mobile push authentication, which is a user-friendly method that does not require a user to copy a code, but rather accept or deny an authentication using a mobile application. Mobile push authentication only works when a user is connected to the internet.

Analyzes users' IP addresses, devices, behaviors and identities to authenticate a user.

Extra layer of security that requires not only a password and username but also something specific to that user

Verify user identity through mobile devices

Allows the use of tokens on multiple devices. This feature can also be turned off if the user does not want this.

Offers encrypted backup recovery stored by the vendor.

Empowers developers to intuitively integrate cloud communications functionality for their applications.

Grants high speed API calls for fast communications.

Consolidate and integrate communication tools as one platform or entity to enhance business communication and collaboration

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Computer-telephony integration is the use of computers to manage telephone calls

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Quantity and quality of preset email templates for administrators to construct their own emails.

Able to customize the unsubscribe templates, handler, and tracking.

Able to segment transactional emails based on their purpose.

Detailed logs for tracking and debugging mail server activity.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Send automated marketing emails based on user actions over a predetermined period

Process of dividing customers into groups based on common characteristics

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

API used to track the status of emails.

API used to send emails (e.g. Web API, SMTP API)

Testing to ensure emails do not go to recipient's spam folder.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Ability to define a custom domain from which emails are sent.

Able to send emails from multiple domains.

Ability to use a dedicated IP for deliverability.

Availability and quality of documentation for API, code library, implementation, and set up.

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracks emails sent and delivery rates and compiles them into standard reports.

Provides features and infrastructure to allow scaling for large organizations.

Emails are consistently received and software performs reliably.

Create, design and manage workflows for repetitive tasks

Manage contacts across multiple mailing lists

Create, save, and re-purpose templates for emails, forms, etc.

Manage, store and organize emails within the system or via third-party apps

Process of managing customer subscription lifecycle for a recurring service or a product

Track the amount of clicks on individual products to measure campaign results

Enables users to send mass text message campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic text message replies to recipients

Provides automatic URL shortening to use less characters via text

Offers features for personalizing text messages based on customer information or past behavior

Allows users to establish automated workflows and triggers to deliver transactional text messages

Shorten long links into custom or branded links

Send messages via SMS

Send individual or bulk text messages at predetermined times

Communicate using direct chat or messages within the system

Send and receive text messages to communicate with clients or prospects in real-time

Offers an easy to understand user interface to make setup smooth.

Offers a mobile software development kit (SDK) for iOS, Blackberry, and Android.

Offers a software development kit (SDK) for web-based applications.

Provides clear, effective documentation for API integrations.

Provides public user forums for support questions and help.

Connects users with professional support teams to troubleshoot and finetune integrations.

Provides pre-built or customizable performance reports

Automate workflows and trigger campaigns based on customer actions

Offers a white labeling service for agencies or resellers to customize platform branding

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Matrix barcode that stores information

Validate phone numbers accurately including formats, country codes and area codes.

Screen phone numbers against blacklists and blockages to prevent verification attempts from known fraudulent personas.

Scale to handle verification requests to accommodate growth and peak call times without affecting performance.

Protect user data during verification process using encryption and secure transmission protocols.

Deliver verification codes or messages via SMS or voice calls to users to ensure consistent verification.

Offer customizable options for verification workflows to tailor to business specific needs and preferences.

Integrate with existing systems and other verification applications via APIs or SDKs for smooth workflows.

Comply with relevant data protection regulations such as GDPR or HIPAA.

Share reporting and analytics tools to track verification performance, monitor usage of tools and identify areas for improvement.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications

Enables users to send mass WhatsApp marketing campaigns

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Offers features for personalizing WhatsApp messages based on customer information or past behavior

Allow users to share promotions with subscribers via WhatsApp

Provides automated WhatsApp message replies to recipients

Deliver tailored promotions to specific audience segments

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Allow customers to browse, discover, research, purchase, and complete payment in real-time

Provides analytics on opt-ins, open and delivery rates, and click-throughs

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Plan and strategize marketing campaigns

Manage and support multiple languages

Capability to perform complex tasks without constant human input

Offers features for personalizing text messages based on customer information or past behavior.

Provide rich media such as videos, images, carousels, cards, branded templates, etc.

Offer interactive text, buttons or suggested replies for customers to enagage with.

Provide customizable, reusable templates to ensure consistent branding across campaigns.

Enable automated RCS messaging based on triggers, workflows, or scheduling.

Provide two-way messaging, allowing customers to reply and engage in real-time conversations.

Supports transactional alerts such as reminders, confirmations, or notifications.

Provide promotional campaigns with direct website or app actions embedded in messages.

Provide a verified, branded sender profile.

Provide encryption to protect message content, ensuring secure and compliant communication.

Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users

Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.

Offer analytics on message delivery, open rates, or campaign performance.

Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.

Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.

Uses AI to automate audience targeting, SMS message personalization, and performance optimization.

Use AI to generate personalizaed SMS copy for SMS campaigns

Set up connections to third-party platforms to improve business processes

Add customized logos and colors to align with company branding

Ability to oversee and optimize the operations of a mail server

Use AI to generate content in the form of text, images, videos, etc.

Access software remotely via mobile devices

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Receive data and information in real time

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Assemble applications and processes by dragging over and arranging pre-built components

Determines the location of a device using GPS or an IP address

Predefined actions automatically performed on the occurance of specific events

Internet standard communication protocol to transmit electronic mails

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Track and interpret campaign performance metrics

Send messages via SMS

Customize contracts and forms to collect specific information

Create and automatically send premade copy in response to customer messages

Create and send email blasts/campaigns

Personalize text messages using templates and custom fields

View and track pertinent metrics to find patterns and gain insights from data

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Customize data fields to support various needs and use cases

Set campaign schedules by selecting start, pause, and end dates

Automatic reply functionality for incoming messages

Communicate using direct chat or messages within the system

Use AI to generate content in the form of text, images, videos, etc.

Record the audio of phone conversations for quality assurance purposes

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Manage and track all internal and external communication conducted via calls, email, text, or chat

Active reporting of data and metrics

Send messages via SMS

Track interaction history by documenting conversations for contacts

Audio/Video Conferencing

Listen to live phone conversations for the purpose of training and assessing agent performance

Add customized logos and colors to align with company branding

Sends voice calls to a specific queue based on predetermined criteria

Manage, organize, and store contact information

Computer-based system that allows users to send and receive voice messages

Manage and support multiple languages

Presenter can see and hear participants and vice versa

Receive system updates as soon as any changes are made

View and track pertinent metrics to find patterns and gain insights from data

Ability to chat online in real time

Identify the number and contact information of a caller before answering the phone

Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response

Active monitoring of systems, applications, or networks

Send promotional campaigns or transactional messages via text messages

Public or private sharing of digital files such as documents, audio/video, images, and more

Application programming interface that allows for integration with other systems/databases

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

AI-based platform which conducts a conversation via auditory or textual methods

Access software remotely via mobile devices

Set campaign schedules by selecting start, pause, and end dates

Monitor and manage customers' perceptions about a business, product, or service

Enable custom polls/voting to facilitate decision-making or increase engagement

Track and manage adherence to policies for any service, product, process, or supplier

Process of dividing customers into groups based on common characteristics

Create landing pages or online forms designed to capture new leads and prospects

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Application programming interface that allows for integration with other systems/databases

Messaging system designed for contests and sweepstakes

Electronic coupons delivered to a mobile device that can be exchanged for a discount

Process and analyze human language in text or audio form

Pre-designed layouts that can be customized to match preferences and requirements

Send automated marketing emails based on user actions over a predetermined period

Manage, organize, and store contact information

Track and document all activities across devices, networks, and other systems

Manage and track all internal and external communication conducted via calls, email, text, or chat

View and track pertinent metrics to find patterns and gain insights from data

Track and monitor a specific set of keywords

Manage multiple campaigns in one system

Send messages to multiple subscribers at the same time

Track interaction history by documenting conversations for contacts

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Manage user consent requests and documents

Tracks metrics that provide insight into how a user interacts with any interface or product

Track the number of open emails, messages, and texts for any campaign

Use AI to generate content in the form of text, images, videos, etc.

Automatic reply functionality for incoming messages

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Sample files or documents that could be customized as needed or used as is

Create and manage surveys

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Notifications that are delivered to users as soon as an event occurs

Customize data fields to support various needs and use cases

Timed notification for any upcoming task, deadline, appointment, or activity

Notifications via mobile devices

Automatically create schedules based on business needs or employee availability and qualifications

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Sending/receiving messages with multimedia content like images, audio, or video over a cellular network

Predefined actions automatically performed on the occurance of specific events

Unique word that contains letters or numbers that identifies specific campaigns

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Create, save, and re-purpose templates for emails, forms, etc.

Create and automatically send premade copy in response to customer messages

Create and administer polls and surveys

Manage usernames, account numbers, passwords, biometric data, public access keys, and other documentation

Integrates with Active Directory

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Access work applications remotely, for when working away from the office and/or traveling

Track and manage adherence to policies for any service, product, process, or supplier

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

At least a username and password is required to access the system

Active monitoring of systems, applications, or networks

Application programming interface that allows for integration with other systems/databases

Control and manage access to company resources

Set up connections to third-party platforms to improve business processes

A chronological record of actions or occurrences within a network, software, or process

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Create, manage, and track policies and procedures within an organization

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Identify and prevent suspicious activity

Define levels of authorization for access to specific files or systems

Accounts held by members of an organization

Notifications that are delivered to users as soon as an event occurs

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Use AI to generate content in the form of text, images, videos, etc.

Add customized logos and colors to align with company branding

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Securely stores data to prevent data loss or breaches

Allow users to access multiple services after entering their login credentials once

Analyze and gain insights into data in real-time

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Identify or authenticate a person's identity through biological data such as fingerprints or facial patterns.

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Create, design and manage workflows for repetitive tasks

Track and document all activities across devices, networks, and other systems

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Notifying as a warning or reminder of a potential or imminent hazard

Online portal through which end users can access the system, manage tasks, or obtain information

Generate and store passwords in an encrypted database and assist in retrieving lost or forgotten passwords

Trigger clickable pop-up messages

Regulate who can view information within the system

Receive and/or send email notifications for urgent updates, requests, or other information

Protect sensitive data for digital privacy

View and track pertinent metrics to find patterns and gain insights from data

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Observe and track the demand, usage, progress or quality of a system, product, or user

Authenticate user identities through different methods such as ID cards, PINs, passwords, RFID, and biometrics