MSG91 Features

Sends a one-time passcode (OTP) via SMS.

Provides a one-time passcode (OTP) via voice-call.

Sends a one-time passcode (OTP) via email.

Supports hardware tokens, which are often USB-sized, fob-like devices that store codes.

Offers software tokens, which are applications installed on a mobile phone, wearable devices, or desktops and generate time-based one-time passcodes (TOTP) that a user can easily copy. Software tokens work both online and offline.

Allows biometric factors such as fingerprints, faceprints, voiceprints, or other biometric information to be used as an authentication factor.

Offers mobile push authentication, which is a user-friendly method that does not require a user to copy a code, but rather accept or deny an authentication using a mobile application. Mobile push authentication only works when a user is connected to the internet.

Analyzes users' IP addresses, devices, behaviors and identities to authenticate a user.

Allows the use of tokens on multiple devices. This feature can also be turned off if the user does not want this.

Offers encrypted backup recovery stored by the vendor.

Empowers developers to intuitively integrate cloud communications functionality for their applications.

Grants high speed API calls for fast communications.

Enables a wide variety of communication types such as SMS, voice, video, etc.

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Quantity and quality of preset email templates for administrators to construct their own emails.

Able to customize the unsubscribe templates, handler, and tracking.

Able to segment transactional emails based on their purpose.

Detailed logs for tracking and debugging mail server activity.

Alerts administrator whenever a pre-set event occurs.

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

API used to track the status of emails.

API used to send emails (e.g. Web API, SMTP API)

Testing to ensure emails do not go to recipient's spam folder.

Ability to define a custom domain from which emails are sent.

Able to send emails from multiple domains.

Ability to use a dedicated IP for deliverability.

Availability and quality of documentation for API, code library, implementation, and set up.

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracks emails sent and delivery rates and compiles them into standard reports.

Provides features and infrastructure to allow scaling for large organizations.

Emails are consistently received and software performs reliably.

Enables users to send mass text message campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic text message replies to recipients

Provides automatic URL shortening to use less characters via text

Offers features for personalizing text messages based on customer information or past behavior

Allows users to establish automated workflows and triggers to deliver transactional text messages

Offers an easy to understand user interface to make setup smooth.

Offers a mobile software development kit (SDK) for iOS, Blackberry, and Android.

Offers a software development kit (SDK) for web-based applications.

Provides clear, effective documentation for API integrations.

Provides public user forums for support questions and help.

Connects users with professional support teams to troubleshoot and finetune integrations.

Provides pre-built or customizable performance reports

Automates tasks and features for added convenience

Offers a white labeling service for agencies or resellers to customize platform branding

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Validate phone numbers accurately including formats, country codes and area codes.

Screen phone numbers against blacklists and blockages to prevent verification attempts from known fraudulent personas.

Scale to handle verification requests to accommodate growth and peak call times without affecting performance.

Protect user data during verification process using encryption and secure transmission protocols.

Deliver verification codes or messages via SMS or voice calls to users to ensure consistent verification.

Offer customizable options for verification workflows to tailor to business specific needs and preferences.

Integrate with existing systems and other verification applications via APIs or SDKs for smooth workflows.

Comply with relevant data protection regulations such as GDPR or HIPAA.

Share reporting and analytics tools to track verification performance, monitor usage of tools and identify areas for improvement.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications

Enables users to send mass WhatsApp marketing campaigns

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Offers features for personalizing WhatsApp messages based on customer information or past behavior

Allow users to share promotions with subscribers via WhatsApp

Provides automated WhatsApp message replies to recipients

Deliver tailored promotions to specific audience segments

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Allow customers to browse, discover, research, purchase, and complete payment in real-time

Provides analytics on opt-ins, open and delivery rates, and click-throughs

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Offers features for personalizing text messages based on customer information or past behavior.

Provide rich media such as videos, images, carousels, cards, branded templates, etc.

Offer interactive text, buttons or suggested replies for customers to enagage with.

Provide customizable, reusable templates to ensure consistent branding across campaigns.

Enable automated RCS messaging based on triggers, workflows, or scheduling.

Provide two-way messaging, allowing customers to reply and engage in real-time conversations.

Supports transactional alerts such as reminders, confirmations, or notifications.

Provide promotional campaigns with direct website or app actions embedded in messages.

Provide a verified, branded sender profile.

Provide encryption to protect message content, ensuring secure and compliant communication.

Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users

Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.

Offer analytics on message delivery, open rates, or campaign performance.

Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.

Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.