# MSG91 Reviews **Vendor:** MSG91 **Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) **Average Rating:** 4.5/5.0 **Total Reviews:** 201 ## About MSG91 MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. ## MSG91 Pros & Cons **What users like:** - Users commend MSG91 for its **responsive customer support** , highlighting professional assistance and quick resolution of queries. (96 reviews) - Users find MSG91 to be **extremely helpful** , with excellent support and a user-friendly, reliable messaging platform. (93 reviews) - Users appreciate the **ease of use** of MSG91, highlighting its simple integration and user-friendly dashboard. (86 reviews) - Users commend the **easy setup** of MSG91, appreciating the well-guided process that simplifies integration and use. (59 reviews) - Users value the **excellent staff support** from MSG91, noting their professionalism, responsiveness, and helpfulness throughout the process. (56 reviews) - Easy Integrations (55 reviews) - Reliability (54 reviews) - Integrations (47 reviews) - Easy Integration (42 reviews) - API Quality (36 reviews) **What users dislike:** - Users experience **dashboard issues** with MSG91, noting clutter and lack of intuitive reporting hampers navigation and troubleshooting. (20 reviews) - Users find the **lack of clarity** in MSG91's documentation and dashboard makes setup and troubleshooting challenging. (17 reviews) - Users experience occasional **delays** in delivery reports and query resolution, impacting timely communication. (14 reviews) - Users find the **customer support inadequate** , leading to challenges during initial setup and configuration of MSG91. (14 reviews) - Users find the **poor interface design** of MSG91 cluttered and confusing, hindering their overall experience. (12 reviews) - Complexity (11 reviews) - Expensive (11 reviews) - Learning Curve (11 reviews) - Limited Features (11 reviews) - Missing Features (11 reviews) ## MSG91 Reviews ### 1. Exceptional Support that Goes Above and Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Raja P. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about MSG91?** Being a founder of Digital Edze and Builder Edze companies, I would like to share an amazing experience today about msg91..! What truly sets MSG91 apart, beyond its simple, easy-to-access, and affordable platform, is the outstanding support they provide. Their customer service is nothing short of exceptional, and it wins hearts every time. Recently, I had the pleasure of working with Mr. Anurag Upadhyay from the MSG91 team, and I cannot speak highly enough of the support I received. Mr. Upadhyay helped me connect my WhatsApp API, and his dedication was truly extraordinary. He went above and beyond to resolve my issue, taking additional time and putting in extra effort to get to the root cause. His determination impressed me the most; he didn’t rest until the issue was resolved. But it didn’t stop there. His follow-up after the successful resolution was equally impressive, ensuring everything worked smoothly. Such commitment to customer satisfaction is rare and deserves to be recognized. If you're looking for a platform that not only delivers on its promises but also provides unparalleled support, look no further than MSG91. They have a customer for life in me! Raja Pantham https://rajapantham.com **What do you dislike about MSG91?** Nothing in particular... May be some tutorials or know how about all the apps they have.. **What problems is MSG91 solving and how is that benefiting you?** My communication an automation is being solved by Msg91 ### 2. SMS & Voice Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Khuteja Tul K. | Senior Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about MSG91?** MSG91 excels in providing all key features ie SMS features and handles the delivery issues and latency issues. Also, has good support team and competitive pricing. **What do you dislike about MSG91?** There are times wherein MSG91's analytics is limited. **What problems is MSG91 solving and how is that benefiting you?** MSG91 solves the problem of reliable and efficient communication for businesses. It helps businesses reach customers across channels, enhance engagement, automate processes, improve customer service, and boost sales. ### 3. Appreciation for Your Outstanding Communication Platform Services **Rating:** 5.0/5.0 stars **Reviewed by:** Ranjan Kumar R. | Admin, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about MSG91?** I am writing to express my sincere appreciation for the exceptional services provided by MSG91, particularly the Helo, SMS, and WhatsApp platforms. The versatility and reliability of these communication tools have been instrumental in enhancing our ability to connect with our audience effectively. The Helo service has proven to be an invaluable asset, offering a seamless and intuitive way to manage our communications. The SMS service, with its robust delivery and impressive reach, has consistently met our expectations for reliability and efficiency. Additionally, the WhatsApp service has enabled us to engage with our customers in a more personalized and interactive manner, which has been greatly beneficial for our outreach efforts. Your commitment to developing and maintaining such high-quality services does not go unnoticed. The user-friendly interface, coupled with the comprehensive support you provide, reflects the dedication and expertise of your team. It is clear that MSG91 is focused on delivering excellence and fostering strong customer relationships. Your Services support is better to solve any query. Thank you for your continued innovation and for providing us with tools that significantly enhance our communication strategies. We look forward to the ongoing success of our partnership and to exploring future opportunities with MSG91. **What do you dislike about MSG91?** We have no words for dislike MSG 91. **What problems is MSG91 solving and how is that benefiting you?** The Helo service has proven to be an invaluable asset, offering a seamless and intuitive way to manage our communications. The SMS service, with its robust delivery and impressive reach, has consistently met our expectations for reliability and efficiency. Additionally, the WhatsApp service has enabled us to engage with our customers in a more personalized and interactive manner, which has been greatly beneficial for our outreach efforts. Your commitment to developing and maintaining such high-quality services does not go unnoticed. The user-friendly interface, coupled with the comprehensive support you provide, reflects the dedication and expertise of your team. It is clear that MSG91 is focused on delivering excellence and fostering strong customer relationships. Your Services support is better to solve any query. Thank you for your continued innovation and for providing us with tools that significantly enhance our communication strategies. We look forward to the ongoing success of our partnership and to exploring future opportunities with MSG91. ### 4. Very Disappointed **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2023 **What do you like best about MSG91?** One of the best thing I like that is low pricing of their services. **What do you dislike about MSG91?** They not have user friendly dashboard. For WhatsApp Business API; sending a template or any other message through msg91 is very complicated thing. Beacuse they do not have dashboard like any other platforms like aisency, interakt to send directly from portal. In msg91 we have to send messages one to one by using postman api. Bulk broadcasting and Campaign should have to improve. Their OTP verification service is best but disappointed with WhatsApp business. **What problems is MSG91 solving and how is that benefiting you?** For any other services like user verification through OTP and other is best problem solving features in low cost. But their WBA service should be improved. Beacuse not having any Direct message sending dashboard for WhatsApp is very complex for us. Beacuse we have to send directly through postman api . No bulk broadcasting available. ### 5. Painful **Rating:** 0.0/5.0 stars **Reviewed by:** Murali K. | Director Engineering **Reviewed Date:** January 07, 2023 **What do you like best about MSG91?** BEST? It sucks at the best! When it works, it bounces your emails and the team as usual how an Indian support works - has no clue about their own software. **What do you dislike about MSG91?** Clueless support, illogical UI, non-"navigatable" portal design, wrong messages on UI. The failure logs can appear cluelessly anywhere which even their team has no clue about. You cant automate anything using their service, you need to babysit their service to catch the bounced email message and clear it yourselves, else they wont deliver the next email to that domain it seems. You may not have even heard about such archaic product that brings your service down every second day. **What problems is MSG91 solving and how is that benefiting you?** None! They cant solve anybody's problems, let them solve their own product's logic and support issues first. Resolving others' problems is a far cry!! ### 6. Very Supportive **Rating:** 5.0/5.0 stars **Reviewed by:** Aman R. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2022 **What do you like best about MSG91?** I am very much happy with the way you and your team supported me to get this done, and also understanding my suggestion of adding an option for the Shipping mobile Address to the phone number. Rest, I am very much happy with how patiently you heard me and understood my issues, Guided me through every step. Kudos to Arushi and MSG 91 team. **What do you dislike about MSG91?** I did not find anyting to dislike, i am very much impressed with the service. **What problems is MSG91 solving and how is that benefiting you?** Integrating with our store, all basics to advances, creating campaigns, flow, everything you need to know. ### 7. Most Unprofessional Company I have ever dealt with **Rating:** 0.0/5.0 stars **Reviewed by:** Million M. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2022 **What do you like best about MSG91?** overall an extremely bad experience. I am yet to receive a reply from sales or support in over 2 weeks **What do you dislike about MSG91?** worst communication ever, no replies in more than 2 weeks. **Recommendations to others considering MSG91:** I DO NOT recommend MSG91!!! Once I created an account, I was assigned an account manager who holds a generic email address (sales@msg91.com). I have been informed that I need an approved sender ID to allow me to send SMSs for my company. I have submitted the required documents MSG91 asked for and have been told that it takes 2 weeks for approval. It has been more than 2 months since I submitted my documents but I haven't heard back from them yet. I have been emailing MSG91 every other day for the last 2 weeks but I have yet to receive a reply. I have added 100 USD credit to test the platform but unfortunately, I am unable to test without an approved sender ID nor can I get my money back. **What problems is MSG91 solving and how is that benefiting you?** Trying to use it for OTP and SMS notifications. However, after 2 months, I am still trying to get the account set up. I have submitted all the required papers and until now I am trying to chase the Sales or Support team to give me an update but no one is replying. LThe lastreply didn't include an answer to my question and that was more than 2 weeks ago. I have emailed them daily since but no reply at all. ### 8. MSG 91 reliability of service is pathetic and support is almost non-existent **Rating:** 0.0/5.0 stars **Reviewed by:** Ashwin P. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about MSG91?** In their early days, MSG91 was good and it felt as if they understood the pains of building a startup. Their tech support was more responsive and engaging. They offered a reasonably attractive alternative to more expensive but popular vendors. **What do you dislike about MSG91?** Since our business started to grow overseas MSG91 has turned into a nightmare. It has become truly unreliable and we have been losing an awful lot of business. The last straw for us was when the OTP service stopped abruptly. When enquired, we were asked to renew our DTL approval. There was absolutely no warning, no helpful reminders or any sort of support from MSG91. It was as if this is 'all your stuff'. How could a business ignore a process that is core to their service and functioning, even if the action is on their customer? It just shows how MSG91 has become apathetic to its customers. We will take this issue to the next level as it has affected our business significantly. **What problems is MSG91 solving and how is that benefiting you?** MSG91 supports our need for transactional OTP verification and SMS services. These are core to our functional flows and as such is a fundamental necessity. Our performance has in fact been affected due to lack of reliability of MSG91 services. ### 9. Awesome Service **Rating:** 5.0/5.0 stars **Reviewed by:** Saptarshi D. | Portfolio Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2021 **What do you like best about MSG91?** Very fast messaging service. Never had issues. Their customer service is also great. **What do you dislike about MSG91?** Absolutely nothing at all. They are the best in the industry. Their OTP service works everytime. **Recommendations to others considering MSG91:** Use it. **What problems is MSG91 solving and how is that benefiting you?** User authentication and approvals. ### 10. Made messaging very easy. Great support! **Rating:** 5.0/5.0 stars **Reviewed by:** Meenakshi S. | System Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about MSG91?** Support from Mr. Hardik is really great! They helped us with basics. And now we're using their API for OTPs. The dashboard is easy to use. Love the simplicity. **What do you dislike about MSG91?** Reports have to be downloaded from time to time. With so much to keep a track of, having historical reports would really be a plus. **Recommendations to others considering MSG91:** It was recommended to us by someone! Now I recommend it to people who are looking for a simple and effective solution. All your messaging needs can be taken care of here. **What problems is MSG91 solving and how is that benefiting you?** We wanted a simple solution for SMS marketing. MSG91's service is very reliable. No issues with delivery or support. All the productivity tools like saved templates, send later etc are available to make work easier. ### 11. Best service for Startups **Rating:** 5.0/5.0 stars **Reviewed by:** Nikhil A. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about MSG91?** Client and technical support from team is awesome. **What do you dislike about MSG91?** Nothing as such as we're using for more than 2 years without any issue. **What problems is MSG91 solving and how is that benefiting you?** We've been using MSG91 for our startup Sportsthat for more than 2 years now. Our app mobile registrations and e-commerce transactional SMS are using MSG91 services. ### 12. Good business service providing excellent values **Rating:** 5.0/5.0 stars **Reviewed by:** SoftProgrammer c. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2021 **What do you like best about MSG91?** They have excellent API's which are easy & quick to deploy. The response times & feedback system grantees the quality of services they provide. To add more they even provide free credits to test their services and as i said customer support is very helpful & responsive **What do you dislike about MSG91?** To be honest , we haven't found anything as such which we can say we *disliked* about msg91. **Recommendations to others considering MSG91:** I recommend MS91 without reservation , i personally found services very easy to integrate and useful to our system , Technical support is also responsive. **What problems is MSG91 solving and how is that benefiting you?** We have been mainly using the Programmable transactional SMS & OTP for 2 of our ongoing platforms. it makes us easier to provide links to customers through sms & OTP services are used in our login systems to verify Phone numbers , we are also working to get programmable whatsapp messaging service ready. ### 13. Not a User Friendly Interface & not a good support service - MSG91 **Rating:** 2.5/5.0 stars **Reviewed by:** Jitendra K. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **What do you like best about MSG91?** There is nothing to like. Its a brand, so I availed the services, but later on I came to know, its a player of my choice. **What do you dislike about MSG91?** Everything, which includes : 1. Rates are higher than others 2. Support services are poor 3. Interface is not user friendly and highly complicated. 4. They believe more on Robots rather than Humans. **Recommendations to others considering MSG91:** Not Recommended **What problems is MSG91 solving and how is that benefiting you?** Requirement was of Bulk Promotional and Transactional SMS & Bulk Voice Calls. They are just providing SMS services, nothing else. They don't have proper plugins to integrate with Wordpress Ecommerce Websites. So, actually not a beneficial deal. We are going to stop their services once, credits balance ends. ### 14. Good Job. **Rating:** 5.0/5.0 stars **Reviewed by:** David S. | IT HEAD, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2022 **What do you like best about MSG91?** Like the services. Neeraj from the team has been a great help. Thank You so much **What do you dislike about MSG91?** Liked everything. Nothing that we disliked. **What problems is MSG91 solving and how is that benefiting you?** SMS services ### 15. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Parth M. | Head - Client Retention & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2021 **What do you like best about MSG91?** We are using msg91 since a year now, must say the UI & the messaging of the platform is great. As well as the service is amazing. **What do you dislike about MSG91?** Turn around time for any resolve. We live in a VUCA world, it would be great if we can get a quick resolve for the bug caused **What problems is MSG91 solving and how is that benefiting you?** Quick & bulk messaging for all my clients. We work with India's Top BFSI companies and we leverage msg91 to send SMSes to our clients ### 16. Decent Messaging provider to go with **Rating:** 4.0/5.0 stars **Reviewed by:** Nikhil K. | B, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2022 **What do you like best about MSG91?** API response time is decent and also reliable **What do you dislike about MSG91?** API response schema is messed and have to manage DLT templates on own **What problems is MSG91 solving and how is that benefiting you?** Sending GSM messages to customers ### 17. Great service and support!! **Rating:** 4.5/5.0 stars **Reviewed by:** Atul P. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about MSG91?** I felt that the quality of the services is excellent. The support is also outstanding. **What do you dislike about MSG91?** The pricing is a little higher if purchased in a smaller amount. **What problems is MSG91 solving and how is that benefiting you?** Primarily for sending login and registration OTP and ticket information. ### 18. Perfect OTP service with best delivery rate in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Nishkarsh B. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2021 **What do you like best about MSG91?** It has a very high delivery rate in the market. **What do you dislike about MSG91?** Not much disliked anything. Have tried many solutions in the market but this is best. **What problems is MSG91 solving and how is that benefiting you?** We are using MSG91 for OTP delivery in our main product. As we are doing only OTP login so delivery rate matters the most in our product, so the major benefit is a high delivery rate. ### 19. Best Services **Rating:** 4.0/5.0 stars **Reviewed by:** JITESH K. | Adminitsrative, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2021 **What do you like best about MSG91?** Good SMS Service with fast delivery minimum fail. **What do you dislike about MSG91?** Customer Care centre Team very slow not giving detailed Information **What problems is MSG91 solving and how is that benefiting you?** No Problems ### 20. MSG91 is best because it is hassle free.And also that the support team is a very quick to reply . **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad A. | I am The Director of the company, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2021 **What do you like best about MSG91?** The dashboard of the site is easy to use. **What do you dislike about MSG91?** I did not find anything difficult to use. **What problems is MSG91 solving and how is that benefiting you?** Reaching out to our customers through OTP sms. ### 21. Good support, best fit for Startups **Rating:** 5.0/5.0 stars **Reviewed by:** Arvind C. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2021 **What do you like best about MSG91?** easy to integrate. Good delevery The support team is available immediately **What do you dislike about MSG91?** had a good experience in the last 2 years of usage **Recommendations to others considering MSG91:** supportive team, good delivery of SMS **What problems is MSG91 solving and how is that benefiting you?** OTP and Transactional messages ### 22. Great support. Reliable service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about MSG91?** Quick support from msg91 team. Service is reliable. **What do you dislike about MSG91?** More tutorials (especially video) could help for non technical folks **What problems is MSG91 solving and how is that benefiting you?** SMS updates, email updates and OTP services are very helpful for our product. All possible directly by one service ### 23. Support is pretty nice but dashboard is not proper reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2021 **What do you like best about MSG91?** Support is fast and very useful for every issue and problem. Support team is very helpful to every problem and they response immediately and properly. **What do you dislike about MSG91?** Dashboard is not proper reliable and it's not real time and some functionality is misbehave and some part is missing in developer documentation. **What problems is MSG91 solving and how is that benefiting you?** To simple system for login/signup for portal. ### 24. It's a good messaging API for applications and projects. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about MSG91?** Very good and fast messaging service. it's pretty good and easy to use. **What do you dislike about MSG91?** I didn't find anything difficult still now. **Recommendations to others considering MSG91:** Good API for messageing. Can be used for any applications and projects. Easy to learn and use. **What problems is MSG91 solving and how is that benefiting you?** for my final year project. ### 25. Good Service, Easy integration **Rating:** 4.5/5.0 stars **Reviewed by:** Amit B. | Growth Manager - Credit (Vertical), Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about MSG91?** Integration was seamless. No hassle with template approval. Delivery percentage satisfactory. **What do you dislike about MSG91?** Nothing was unsatisfactory or something to dislike. **What problems is MSG91 solving and how is that benefiting you?** MSG91 helped us send appropriate msgs to our customers regarding our product renewal services, their charge, and how to do it. ### 26. High availability low failure rate and faster SMS delivery **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2021 **What do you like best about MSG91?** The support team and high availability of service **What do you dislike about MSG91?** The user interface of the portal can be improved and more user-friendly. **What problems is MSG91 solving and how is that benefiting you?** Sending OTP and transactional SMS and WhatsApp messages to our users. ### 27. Beginner friendly and time efficient setup **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek S. | Full Stack Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about MSG91?** Easy integration, simple API's and flexible templates. **What do you dislike about MSG91?** Bit confusing about the error handling and basic dashboard **What problems is MSG91 solving and how is that benefiting you?** We used it to verify phone numbers of our clients and customers. It was easy to integrate and start using. Benifit is the low cost and basic technical knowledge requirements. ### 28. Easy to integrate product and a highly supportive and helpful team **Rating:** 4.5/5.0 stars **Reviewed by:** Albin J. | Co-Founder and Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2021 **What do you like best about MSG91?** they helped out with our TRAI registrations, which are super complex for small businesses to do on their own. **What do you dislike about MSG91?** The login flow to login to the dashboard is a bit complex and can be made a bit more user-friendly. **Recommendations to others considering MSG91:** Go for it. Bet messaging platform there is. They provide attractive offers and free credits to startups as well. **What problems is MSG91 solving and how is that benefiting you?** We use Msg91 for sending OTP's on our platform for login. We plan to use it in the future for promotional messages to our target customers. ### 29. Lots of Improvement required , Support is not good **Rating:** 1.5/5.0 stars **Reviewed by:** Balkeerat S. | Lead Engineer **Reviewed Date:** April 08, 2021 **What do you like best about MSG91?** They still don't have any wow factor, just like other message service providers **What do you dislike about MSG91?** There UX is confusing, support is very bad. Delivery outside India is very bad **What problems is MSG91 solving and how is that benefiting you?** They don't have an exact reason for failed messages outside India and also they charge credits for them. Because of this, we are facing lots of issues in international clients ### 30. Best Communication API for SMBs **Rating:** 5.0/5.0 stars **Reviewed by:** TEJESHWANI S. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about MSG91?** Easy deployment of APIs Various Integration options Plans for Startup **What do you dislike about MSG91?** Customer support can be improved. Other than than, we haven't found anything as such which we can say we *disliked* about msg91. **What problems is MSG91 solving and how is that benefiting you?** Engaging our customer base ### 31. It's a very good and seamless service and helped our business. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2021 **What do you like best about MSG91?** A quick message delivery from the api to user. **What do you dislike about MSG91?** I did not find any downsides currently, it helped our business. **What problems is MSG91 solving and how is that benefiting you?** ecommerce business delivery status ### 32. Easy to use, comfortable for developers, money worth **Rating:** 5.0/5.0 stars **Reviewed by:** ramprakash s. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2021 **What do you like best about MSG91?** The documentation. Very comfortable and easy to understand. **What do you dislike about MSG91?** Sometimes messages gets delayed that we got complaints **What problems is MSG91 solving and how is that benefiting you?** Authentication with OTP service. ### 33. I am using MSG91 for Transactional messages and very happy. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2021 **What do you like best about MSG91?** They are very cooperative and understand the problem. **What do you dislike about MSG91?** It is a little difficult to contact them. All you have is a mail id and if you want to talk to someone urgently to solve your problem, its not possible **What problems is MSG91 solving and how is that benefiting you?** I am sending attendance messages to parents and students and they are going well ### 34. Never give up service provider. Loved it♥ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2021 **What do you like best about MSG91?** I came over different service provider, MSG91 is the best one to choose for a perfect delivery rate and speed. I loved their service and features. **What do you dislike about MSG91?** Bit pricing is high, If it is reduced helpful for small businesses. **What problems is MSG91 solving and how is that benefiting you?** Sending SMS on time to across 1million users. ### 35. Great Customer Service, Easy Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi S. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about MSG91?** Customer Service & Support is superb Pricing is competitive **What do you dislike about MSG91?** A little more offers for premium customers. **What problems is MSG91 solving and how is that benefiting you?** Communication with customers via channels ### 36. Good experience of using SMS service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about MSG91?** MSG91 has been easy to integrate with to service our clients and they have always been proactive in delivering notifications of changes applicable due to internal and external factors **What do you dislike about MSG91?** Nothing as such.. They may work on simplifying integration with Whatsapp **What problems is MSG91 solving and how is that benefiting you?** We are using MSG91 to send transactional SMS to our Clients / Users at several touch points ### 37. Do not fall for cheap Prices. msg91 Technical Team Sucks!! **Rating:** 0.5/5.0 stars **Reviewed by:** Shivam M. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2020 **What do you like best about MSG91?** Cheap Price was the only good thing which attracted me to buy their service. And earlier I was able to contact the team regarding some hands-on experience of the dashboard and the team was quick to respond but as the time progressed there support became worse **What do you dislike about MSG91?** Tech Support sucks. They will give you false deadlines to resolve the issue and All the time same excuse."We are working with our backend team regarding the issue". I don't understand how many years they will resolve the issue. Worst You can't contact them via call. Only emails which will make you wait all the time. Their customer support will give you excuse all the time and will ask you to keep patience all the time instead of solving the issue. and worst thing is they will not ever contact you from there own even if they tell you they will get back to you. They Won't. You keep chasing them but they won't give a shit about it **Recommendations to others considering MSG91:** Do not fall for their cheap price. Believe me. If you want, first try their free service first and you will have a good idea. Also do not invest a lot of money to buy double credits. I did that. Also, system security is also not good. I have lost 30k SMS credits due to there system got hacked **What problems is MSG91 solving and how is that benefiting you?** I was helping my clients send bulk SMS using msg91 but due to there worst service, I have lost clients because I am not able to get a delivery report via webhook so can't show it to customers as well as Manual delivery reports also can't be exported. The only benefit you will get is the cheap price. and everything else just sucks. I will not take their services for free from now. Lost my Client due to msg91. finding some other SMS gateway. let's see how their service is ### 38. COGNI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2021 **What do you like best about MSG91?** Very good Service, Really Responsive. Appreciable work **What do you dislike about MSG91?** I don't think there is anything which I can point out like this. **What problems is MSG91 solving and how is that benefiting you?** frequently messaging different persons without any problem, giving updates to my users ### 39. Best messaging service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about MSG91?** Time to deliver messages, easy to integrate and best customer support **What do you dislike about MSG91?** Not disappointed yet. As of now doesn't feel any issues. **What problems is MSG91 solving and how is that benefiting you?** For sharing the details about product and OTP service ### 40. Great Infrastructure & High-Priority Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sagar G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2020 **What do you like best about MSG91?** It's been more than 5 years that we have been using MSG91 for our platforms and services including those of mobile applications and games. Just like they promise, the delivery rate of MSG91 is 99.99% and their support is on priority. Very happy and looking forward to them to expand into more products and services. **What do you dislike about MSG91?** More details about msg delivery could be better in the API response. **Recommendations to others considering MSG91:** Once a startup, always a startup. **What problems is MSG91 solving and how is that benefiting you?** OTP, Transaction notification over email and SMS both. ### 41. Pathetic tech, CTO couldn't resolve issues **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2020 **What do you like best about MSG91?** Their startup program is quite generous. It can help early-stage startups start delivering SMSes. **What do you dislike about MSG91?** This list is big. I will try to summarize: - The API integration is unnecessarily complex. They run another company called "viasocket.com" which is their recommended way of connecting to MSG91 API. - I have been their paying customer since over a year and there hasn't been a week passed by where I haven't received 500 class errors from their API. The API is down frequently. - Their tech team is unable to resolve issues. I have contacted them 4 times regarding frequent service degradation. They assured me that the issues have been resolved but they are not. I am still receiving the same errors regularly. - Some tooltips in their dashboard openly admit their tech team's incompetence. I am copying pasting this message from their dashboard: "Due to some technical issues, if the admin resend your message, you might see reports for the same number twice." Can't post a screenshot, since it isn't allowed here. I am switching to Textlocal as soon as my MSG91 credits are exhausted. Goodbye! **Recommendations to others considering MSG91:** I won't recommend them to any company who takes SMS communication seriously. **What problems is MSG91 solving and how is that benefiting you?** Cheaper than the competition. That's the only pro about them. ### 42. The SMS provider to work with. Everything was smooth. From integration to Message delivering. **Rating:** 5.0/5.0 stars **Reviewed by:** Vishesh Rai B. | Kaarigar, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2020 **What do you like best about MSG91?** The belief system of the organization. I wholeheartedly support MSG91. **What do you dislike about MSG91?** There is nothing I disliked actually. The team is very helpful. **Recommendations to others considering MSG91:** The costing for the product with worth the efforts they'd put in with you. You can go ahead with their service. And I would also be implementing their service in my newly ventured startup propertyyy.com too. **What problems is MSG91 solving and how is that benefiting you?** Integration with Vtiger was very helpful for the organization. ### 43. Message91 or MSG91 is the best bulk sms service I have ever used with a high delivery rate **Rating:** 5.0/5.0 stars **Reviewed by:** Naman C. | Business Evangleist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about MSG91?** After sales service of the product is very good along with quick sms api integration as MSG91 has helped me vigorously advance my sales along with sending promotional messages also this helped me gain a lot of client satisfaction continuously. **What do you dislike about MSG91?** I have to specify the country code for India also as I believe it is good to specify outside India but in domestic messages also I have to provide +91 before each number which I think should not be there as most of my clients currently are from India. **Recommendations to others considering MSG91:** MSG91 delivers messages which are promotional and transactional to cross borders all over the world. **What problems is MSG91 solving and how is that benefiting you?** MSG91 is revolutionary for me as previously people suggested me some other platforms for bulk messaging but after research I realised that their customers were not getting delivery on time, this is not happening with me. ### 44. Best SMS & Communication delivery platform **Rating:** 4.5/5.0 stars **Reviewed by:** Amit G. | Head Product and Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2019 **What do you like best about MSG91?** We are using msg91.com provide by walkover web solutions for SMS and OTP services from more than 3 years. The delivery success ratio, delivery reporting, support system, application functionality and API services all are good. All of the team is doing good. We truly liked there services **What do you dislike about MSG91?** The interface display reports for 7 days. For Reports more than 7 days, they provide export excel facility which is time consuming. instead of only file download they should provide facility to view reports for more than that. **Recommendations to others considering MSG91:** For messaging services whether it is promotional or marketing SMS, OTP messages or voice OTP, msg91 is delivering best services in industry. **What problems is MSG91 solving and how is that benefiting you?** We have integrated Msg91 services in many functionalities on our platform and services. Messages delivery matter for us thus becomes very important to have some reliable services which is being done amazingly by msg91. They have provided sub-user creation and sub-merchant facility which is also becoming very useful in business. We have added more moetization channels in our business. ### 45. Incredible functionality overall! **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas P. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **What do you like best about MSG91?** Com has been offering walkover web solutions for SMS and OTP services for over 3 years. It has amazing functionality, the service is very good, and there is a lot of supporting API help. Msg91 is a platform to boost your marketing or use SMS as a service. I love the SMS features of msg91 that help me carry out powerful SMS marketing campaigns. **What do you dislike about MSG91?** I like most aspects of this SMS program or software. Pay-as-you-go pricing model with the best deals for high usage. For reports over 7 days, they provide an Excel export service that takes a long time, the pay-as-you-go model with the best deals for high usage. **Recommendations to others considering MSG91:** This SMS software is definitely worth the price and is very powerful and sustainable for this era. Additionally, the 24-7 support line is always helpful for those office hours spent browsing the site. This SMS software is definitely worth the price and is very powerful and sustainable for this era. This SMS software is definitely worth the price and is very powerful and sustainable for this era. **What problems is MSG91 solving and how is that benefiting you?** Help our promotion or marketing team with sales and marketing with each and every sales representative in our territory. Message delivery is important to us, therefore, it is very important to have some reliable services, which is being done amazingly with msg91. We have added more monetization channels to our business. We have integrated Msg91 services into many functionalities on our platform and services. ### 46. An Sms as a service. **Rating:** 4.0/5.0 stars **Reviewed by:** AKHILESH G. | QA Engineer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2019 **What do you like best about MSG91?** Msg91 is a platform to increase your marketing or use sms as a service . They have third party api integration as well . The dashboard seems to be handy as it is well build , it provides with data for integration in different languages and curl commands are there. The delivery report api is very useful and the error and success codes are well defined and documented so that the initiator who is sending can analyse the cause of failures . **What do you dislike about MSG91?** If your are an integrator and providing sms as a service than api calls per second restriction is there otherwise the sms campaigns fail . **What problems is MSG91 solving and how is that benefiting you?** We are selling our product by providing msg91 as a service ### 47. A powerful SMS platform, comprehensive features, competitive rates! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2019 **What do you like best about MSG91?** MSG91 can integrate with our backend using APIs Their rates are competitive It has multiple use-cases as features which is really helpful for experimentation **What do you dislike about MSG91?** Their support could be more hands on They should have an AI to help share insights and suggestions The DND user profile check process is very manual **What problems is MSG91 solving and how is that benefiting you?** Reaching out to our transacting users Reaching out to our users for promotional campaigns This has resulted in 8-9% increase in our transactions ### 48. Amazing Functionality overall!! **Rating:** 4.0/5.0 stars **Reviewed by:** Joy W. | Customer Service Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about MSG91?** It has amazing functionality, service is very good and many supportive API help! **What do you dislike about MSG91?** I like most aspects of this program/ SMS software. **Recommendations to others considering MSG91:** This SMS software is definitely worth the price and very powerful and sustainable to this era.Plus the 24-7 support line is always useful for those late hours in the office navigating the site. **What problems is MSG91 solving and how is that benefiting you?** It helps our promotion/ marketing team with sales and marketing with each and every sales representative in our territory. ### 49. Awesome service and nice sms software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Investment Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about MSG91?** I love the SMS features of msg91 which helps me conduct powerful SMS marketing campaigns. **What do you dislike about MSG91?** It doesn't support Mac-based platforms, only desktop. **What problems is MSG91 solving and how is that benefiting you?** We use MSG91 to do mass business communications and understand the insight of corporate communications. ### 50. Nice tool for messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about MSG91?** sending of messages Track it all, from logs to demographics. APIs For All Major Languages Integrate; send. **What do you dislike about MSG91?** Pay-as-you-go pricing model with best deals for high usage. **What problems is MSG91 solving and how is that benefiting you?** APIs For All Major Languages Integrate; send. ## MSG91 Discussions - [How do I use MSG91 API?](https://www.g2.com/discussions/how-do-i-use-msg91-api) - [Is MSG91 safe?](https://www.g2.com/discussions/is-msg91-safe) - [Whats is MSG91?](https://www.g2.com/discussions/whats-is-msg91) - [What is the use of MSG91?](https://www.g2.com/discussions/what-is-the-use-of-msg91) - [why can't anyone get back to me for my account setup under mmedhane@mimosha.com](https://www.g2.com/discussions/why-can-t-anyone-get-back-to-me-for-my-account-setup-under-mmedhane-mimosha-com) - 1 upvote - [View MSG91 pricing details and edition comparison](https://www.g2.com/products/msg91/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-05-19+11%3A29%3A11+-0500&secure%5Bsession_id%5D=e3696730-1e31-4928-8325-20c4489aa6da&secure%5Btoken%5D=c279afbfbee56b6a22485df1b19287b1717f595db16aeea6c0fc89fe3e82fca0&format=llm_user) ## MSG91 Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Android](https://www.g2.com/products/android/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Attune ClaimBook](https://www.g2.com/products/attune-claimbook/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Dealer Management System](https://www.g2.com/products/excellon-software-dealer-management-system/reviews) - [DinMo](https://www.g2.com/products/dinmo/reviews) - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) - [Giddh](https://www.g2.com/products/giddh/reviews) - [HealthPlix](https://www.g2.com/products/healthplix/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [PHP-Nuke](https://www.g2.com/products/php-nuke/reviews) - [Powertools for Google Drive](https://www.g2.com/products/powertools-for-google-drive/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Supabase](https://www.g2.com/products/supabase-supabase/reviews) - [SuperAGI](https://www.g2.com/products/superagi/reviews) - [SuperAGI Marketing (formerly Contlo)](https://www.g2.com/products/contlo-marketing/reviews) - [Tally](https://www.g2.com/products/tally-integrations-tally/reviews) - [viaSocket](https://www.g2.com/products/viasocket/reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zopping](https://www.g2.com/products/zopping/reviews) ## MSG91 Features **Authentication type** - SMS-Based - Voice-Based Telephony - Email-Based - Hardware Token-Based - Software Token - Biometric Factor - Mobile-Push - Risk-Based Authentication **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Platform Basics - Phone Verification** - Accuracy - Call Screening - Scalability - Security Measures - Reliable Delivery - Customizable Workflows **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Functionality** - Multi-Device Sync - Backup **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Support** - Documentation - Community Support - Professional Support **Additional Features - Phone Verification** - Integration Abilities - Compliance with Regulations - Reporting and Analytics **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentification **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Implementation** - Easy Setup - Mobile SDK - Web SDK **Agentic AI - Phone Verification** - Autonomous Task Execution **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top MSG91 Alternatives - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (448 reviews) - [Plivo](https://www.g2.com/products/plivo/reviews) - 4.5/5.0 (742 reviews) - [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) - 4.2/5.0 (368 reviews)