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# Gupshup vs MSG91 Comparison - What are their main differences?

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GupshupMSG91[+ Add Product](#)

Reviews

**Gupshup** [

4.4/5(67)

](https://www.g2.com/products/gupshup/reviews#reviews)

**MSG91** [

4.5/5(199)

](https://www.g2.com/products/msg91/reviews#reviews)

Pricing

**Gupshup**
No pricing available

**MSG91**
Free Trial

**Pay As You Go** Per Month · Starter — Pick Your Channel & Start Fast

**Pricing Insights**
from reviews

Time to Implement

**Gupshup**
1 month

Based on 6 responses

**MSG91**
1 month

Based on 27 responses

Return on Investment

**Gupshup**
9 months

Based on 9 responses

**MSG91**
8 months1 month sooner

Based on 27 responses

Perceived Cost

**Gupshup**
$$$$$

**MSG91**
$$$$$

Average Discount

**Gupshup**
15%

**MSG91**
22%7% more

 ![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")

 ![MSG91](https://images.g2crowd.com/uploads/product/hd_favicon/2518bd529361564782a6f5ee850b19df/msg91.svg "MSG91")

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Pros & Cons

**Gupshup**
[
Ease of Use (26)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132588&qs=pros-and-cons#reviews)[
Customer Support (23)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1133133&qs=pros-and-cons#reviews)[
Dashboard Issues (5)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132373&qs=pros-and-cons#reviews)[
Poor Customer Support (4)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1130856&qs=pros-and-cons#reviews)

**MSG91**
[
Customer Support (96)
](https://www.g2.com/products/msg91/reviews?filters%5Bsentiment_snippet%5D=1491038&qs=pros-and-cons#reviews)[
Helpful (93)
](https://www.g2.com/products/msg91/reviews?filters%5Bsentiment_snippet%5D=2303919&qs=pros-and-cons#reviews)[
Dashboard Issues (20)
](https://www.g2.com/products/msg91/reviews?filters%5Bsentiment_snippet%5D=2303984&qs=pros-and-cons#reviews)[
Lack of Clarity (17)
](https://www.g2.com/products/msg91/reviews?filters%5Bsentiment_snippet%5D=2303924&qs=pros-and-cons#reviews)

Integrations

**Gupshup**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image")

CleverTap

](https://www.g2.com/products/clevertap/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da59683d960369b2c21858be7ecf7d03/kapture-cx.png "Product Avatar Image")

Kapture CX

](https://www.g2.com/products/kapture-cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0864c27fe20b07ec3ed3d780e010ea02/laravel.jpg "Product Avatar Image")

Laravel

](https://www.g2.com/products/laravel/reviews)[
View all
](https://www.g2.com/products/gupshup/integrations)

**MSG91**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7a8ef970100e75eb11ef5365729797e2/android.jpg "Product Avatar Image")

Android

](https://www.g2.com/products/android/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ff47c687f709c1066319182e9ab0b3b5/apple-ios.png "Product Avatar Image")

iOS

](https://www.g2.com/products/apple-ios/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b97ccb26114ba4504775d25f3aa96304/attune-claimbook.png "Product Avatar Image")

Attune ClaimBook

](https://www.g2.com/products/attune-claimbook/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2737a65f0dea813b21792c5eaee8699/auth0.png "Product Avatar Image")

Auth0

](https://www.g2.com/products/auth0/reviews)[
View all
](https://www.g2.com/products/msg91/integrations)

Screenshots

**Gupshup**
 ![Gupshup screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1368553/Screenshot-2024-04-03-at-12.38.57-PM.png)

**MSG91**
 ![MSG91 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1867293/Hello_-_Dashboard.png)

Ratings

Meets Requirements

**Gupshup**

8.9

8.959

**MSG91**

8.8

8.8127

Ease of Use

**Gupshup**

8.8

8.860

**MSG91**

8.8

8.8127

Ease of Setup

**Gupshup**

8.8

8.842

**MSG91**

9.0

9.0116

Ease of Admin

**Gupshup**

8.1

8.122

**MSG91**

8.6

8.670

Quality of Support

**Gupshup**

8.4

8.459

**MSG91**

8.9

8.9126

Has the product been a good partner in doing business?

**Gupshup**

8.7

8.722

**MSG91**

9.0

9.069

Product Direction (% positive)

**Gupshup**

8.8

8.857

**MSG91**

9.3

9.3115

Features

WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

9.3

17

10.0

10

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

9.4(won by default)

13

Not enough data

Bulk WhatsApp Messaging

9.6(won by default)

14

Not enough data

Personalization

9.4(won by default)

12

Not enough data

Conversational Messaging

9.4(won by default)

12

Not enough data

Promotional Messages

9.2(won by default)

12

Not enough data

Automated Replies

9.5(won by default)

13

Not enough data

WhatsApp Business Platform - WhatsApp Marketing

API Integration

9.6

12

10.0(won by 0.4)

6

Segmentation

9.1(won by default)

11

Not enough data

WhatsApp Commerce

8.6(won by default)

12

Not enough data

Analytics

8.8(won by default)

12

Not enough data

Communication Platform as a Service (CPaaS)[Hide 41 FeaturesShow 41 Features](javascript:void(0);)

Not enough data

8.8

109

Additional Functionality

Automated Responses

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Audio/Video Conferencing

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Chat Transcript

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Functionality

Ease Of Integration

Not enough data

9.5(won by default)

63

|

Verified

API Call Speed

Not enough data

9.2(won by default)

33

|

Verified

Unified Communications

Not enough data

8.8(won by default)

51

|

Verified

Alerts/Notifications

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Support

Documentation

Not enough data

8.4(won by default)

35

|

Verified

Community Support

Not enough data

8.2(won by default)

19

Professional Support

Not enough data

8.9(won by default)

83

|

Verified

Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

Not enough data

10.0

12

Administration

Template Creation

Not enough data

Not enough data

Preset Template Availability

Not enough data

Not enough data

Custom Unsubscribe

Not enough data

Not enough data

Email Segmentation

Not enough data

Not enough data

Detailed Server Logs

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Integrations

Webhooks

Not enough data

Not enough data

Event Tracking API

Not enough data

Not enough data

Mail Send API

Not enough data

Not enough data

Spam Filter Testing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Platform

Enterprise Scalability

Not enough data

10.0(won by default)

6

Performance and Reliability

Not enough data

10.0(won by default)

7

Custom Tracking Domain

Not enough data

Not enough data

Multiple Domains

Not enough data

Not enough data

Dedicated IP

Not enough data

Not enough data

Documentation

Not enough data

Not enough data

Sender Reputation Management

Not enough data

Not enough data

Tracking & Reporting

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Simple Mail Transfer Protocol (SMTP)

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Message Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Bot Platforms[Hide 19 FeaturesShow 19 Features](javascript:void(0);)

7.9

15

Not enough data

Bot Development & Deployment - Bot Platforms

Pre-Built Conversation Templates

Not enough data

Not enough data

Visual Flow Builder

Not enough data

Not enough data

Multi-Channel Deployment

Not enough data

Not enough data

Bot Maintenance & Version Control

Not enough data

Not enough data

Generative AI

AI Text Generation

7.0(won by default)

11

Not enough data

AI Text Summarization

7.4(won by default)

11

Not enough data

Agentic AI - Bot Platforms

Autonomous Task Execution

7.5(won by default)

6

Not enough data

Cross-system Integration

9.4(won by default)

6

Not enough data

Natural Language Interaction

8.1(won by default)

6

Not enough data

Multi-step Planning

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Conversation Intelligence - Bot Platforms

Natural Language Understanding

Not enough data

Not enough data

Multilingual Support

Not enough data

Not enough data

Voice Bot Support

Not enough data

Not enough data

Testing & Debugging - Bot Platforms

Bot Performance Analytics

Not enough data

Not enough data

Bot Testing & Simulation

Not enough data

Not enough data

Conversation Logs & Debugging

Not enough data

Not enough data

Conversational Support[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

8.3

15

Not enough data

Conversational Platform

Personalization

8.6(won by default)

12

Not enough data

Omnichannel

8.5(won by default)

10

Not enough data

Contextual Engagement

8.5(won by default)

11

Not enough data

Proactive Engagement

9.1(won by default)

11

Not enough data

Support Automation

Intelligent Routing

8.9(won by default)

11

Not enough data

Seamless Escalation

8.6(won by default)

12

Not enough data

Transcripts

8.2(won by default)

10

Not enough data

Self-Serve Support

8.5(won by default)

11

Not enough data

Generative AI

AI Text Generation

7.1(won by default)

7

Not enough data

AI Text Summarization

7.4(won by default)

7

Not enough data

Conversational Marketing[Hide 68 FeaturesShow 68 Features](javascript:void(0);)

7.7

25

Not enough data

Messenger

Sequencing

8.8(won by default)

20

Not enough data

AI

7.1(won by default)

19

Not enough data

Video Chat

7.6(won by default)

20

Not enough data

Customization Interface

7.9(won by default)

19

Not enough data

Generative AI

Not enough data

Not enough data

Channels

Social Media Integration

7.3(won by default)

18

Not enough data

Website

7.3(won by default)

20

Not enough data

Text Message (SMS)

8.5(won by default)

19

Not enough data

Voice Assistants

6.8(won by default)

17

Not enough data

Other

7.2(won by default)

16

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customers

Audience Targeting

8.1(won by default)

17

Not enough data

Profiles

7.7(won by default)

18

Not enough data

Analytics

7.8(won by default)

19

Not enough data

Lead Gathering

7.6(won by default)

17

Not enough data

Sales Conversion

7.5(won by default)

17

Not enough data

Customer Service Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Agentic AI - Conversational Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Customizable Fields

Not enough data

Not enough data

API

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Human Handover

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-time Conversations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

One-to-One Messaging

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Appointment Scheduling

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Group Messaging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Email Automation

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

9.8

20

Text Messaging

Bulk SMS

Not enough data

10.0(won by default)

8

Transactional SMS

Not enough data

10.0(won by default)

6

Two-Way Text Messaging

Not enough data

Not enough data

Text Scheduler

Not enough data

Not enough data

Automatic Replies

Not enough data

Not enough data

Automatic URL Shortening

Not enough data

Not enough data

MMS Marketing

Not enough data

Feature Not Available

Personalization

Not enough data

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

9.3(won by default)

10

Marketing Automation

Not enough data

9.5(won by default)

7

API Integration

Not enough data

10.0(won by default)

10

White Label

Not enough data

Not enough data

Text-to-Landline

Not enough data

Feature Not Available

Short Codes

Not enough data

Not enough data

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Show 5 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Identity Management[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Fraud Detection

Not enough data

Not enough data

PCI Compliance

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Privileged Account Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Member Accounts

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Self-Service Access Request

Not enough data

Not enough data

User Provisioning

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Security Auditing

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

API

Not enough data

Not enough data

Unified Directory

Not enough data

Not enough data

Multi-Factor Authentication

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Credential Management

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Access Certification

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Multi-Factor Authentication (MFA)[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

Not enough data

Not enough data

Authentication type

SMS-Based

Not enough data

Not enough data

Voice-Based Telephony

Not enough data

Not enough data

Email-Based

Not enough data

Not enough data

Hardware Token-Based

Not enough data

Not enough data

Software Token

Not enough data

Not enough data

Biometric Factor

Not enough data

Not enough data

Mobile-Push

Not enough data

Not enough data

Risk-Based Authentication

Not enough data

Not enough data

Knowledge-Based Authentication

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Mobile Authentication

Not enough data

Not enough data

Functionality

Multi-Device Sync

Not enough data

Not enough data

Backup

Not enough data

Not enough data

Implementation

Easy Setup

Not enough data

Not enough data

Mobile SDK

Not enough data

Not enough data

Web SDK

Not enough data

Not enough data

Additional Functionality

Credential Management

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Remote Access/Control

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Social Sign On

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

API

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Member Accounts

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Risk Alerts

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Control

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Multiple Authentication Methods

Not enough data

Not enough data

RCS Business Messaging[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Messaging - RCS Business Messaging

Rich Media

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Interactive Messages

Not enough data

Not enough data

Branded Templates

Not enough data

Not enough data

Automation

Not enough data

Not enough data

Transactional RCS

Not enough data

Not enough data

Conversational RCS

Not enough data

Not enough data

Promotional RCS

Not enough data

Not enough data

Security / Verification - RCS Business Messaging

Encryption

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Verified Sender

Not enough data

Not enough data

Analytics / Deliverability - RCS Business Messaging

Read Receipts

Not enough data

Not enough data

SMS Fallback

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

AI - RCS Business Messaging

AI

Not enough data

Not enough data

Phone Verification[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics - Phone Verification

Accuracy

Not enough data

Not enough data

Call Screening

Not enough data

Not enough data

Scalability

Not enough data

Not enough data

Reliable Delivery

Not enough data

Not enough data

Security Measures

Not enough data

Not enough data

Customizable Workflows

Not enough data

Not enough data

Additional Features - Phone Verification

Integration Abilities

Not enough data

Not enough data

Compliance with Regulations

Not enough data

Not enough data

Reporting and Analytics

Not enough data

Not enough data

Agentic AI - Phone Verification

Autonomous Task Execution

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")](https://www.g2.com/products/gupshup/reviews)

Gupshup

Small-Business(50 or fewer emp.)

24.2%

Mid-Market(51-1000 emp.)

45.5%

Enterprise(\> 1000 emp.)

30.3%

[![MSG91](https://images.g2crowd.com/uploads/product/hd_favicon/2518bd529361564782a6f5ee850b19df/msg91.svg "MSG91")](https://www.g2.com/products/msg91/reviews)

MSG91

Small-Business(50 or fewer emp.)

68.1%

Mid-Market(51-1000 emp.)

28.3%

Enterprise(\> 1000 emp.)

3.6%

Small-Business

(50 or fewer emp.)

24.2%

68.1%

Mid-Market

(51-1000 emp.)

45.5%

28.3%

Enterprise

(\> 1000 emp.)

30.3%

3.6%

Reviewers' Industry

[![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")](https://www.g2.com/products/gupshup/reviews)
Gupshup

Financial Services

7.6%

Automotive

7.6%

Computer Software

7.6%

Marketing and Advertising

6.1%

Insurance

6.1%

Other

65.2%

[![MSG91](https://images.g2crowd.com/uploads/product/hd_favicon/2518bd529361564782a6f5ee850b19df/msg91.svg "MSG91")](https://www.g2.com/products/msg91/reviews)
MSG91

Computer Software

14.5%

Information Technology and Services

8.7%

Financial Services

8.0%

Education Management

8.0%

Marketing and Advertising

5.8%

Other

55.1%

FAQs

## Gupshup vs MSG91 FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Gupshup vs MSG91?

MSG91 stands out for its higher reviewer satisfaction on support and setup, while Gupshup is noted for its multichannel capabilities and analytics.

| [Gupshup](https://www.g2.com/products/gupshup/reviews) | [MSG91](https://www.g2.com/products/msg91/reviews) |
| --- | --- |
| 4.4/5 (67 reviews) | 4.5/5 (199 reviews) |
| Mid-Market | Small-Business |
| 8.8 | 9.0 |
| 8.4 | 8.9 |
| Multichannel messaging and analytics | Customer support and easy setup |

### How do the pricing models of Gupshup and MSG91 compare?

MSG91 is rated higher for value, with a stronger Price/Cost satisfaction score than Gupshup.

- **Gupshup:** In recent reviews, several reviewers mention that Gupshup's pricing increases with message volume and can be perceived as high, especially for WhatsApp campaigns.
- **MSG91:** Reviewers consistently highlight MSG91's transparent pricing structure and affordability, with positive sentiment around budgeting and cost-effectiveness.
- **Switching reasons:** Recent reviewers cite MSG91's clear pricing and value as a reason for preferring it over alternatives.

### What are the best alternatives to Gupshup and MSG91?

The top 3 alternatives to Gupshup and MSG91 are Twilio, Wati, and FreshChat.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Gupshup](https://www.g2.com/products/gupshup/reviews) | 4.4/5 (67) | Mid-Market | Pricing increases with message volume | Multichannel messaging and analytics |
| [MSG91](https://www.g2.com/products/msg91/reviews) | 4.5/5 (199) | Small-Business | Transparent and affordable pricing | Customer support and easy setup |
| [Twilio](https://www.g2.com/products/twilio/reviews) | 4.1/5 (530) | Small-Business | — | Developer flexibility and global reach |
| [Wati](https://www.g2.com/products/wati/reviews) | 4.6/5 (500) | Small-Business | — | WhatsApp automation and ease of use |
| [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) | 4.4/5 (501) | Small-Business | — | Omnichannel chat and customer engagement |

### Which Bot Platforms features should I prioritize when comparing Gupshup and MSG91?

Buyers comparing Gupshup and MSG91 should prioritize Ease of Setup, Quality of Support, Integrations, Analytics, and Pricing.

- **Ease of Setup:** Gupshup scores 8.8, MSG91 scores 9.0.
- **Quality of Support:** Gupshup scores 8.4, MSG91 scores 8.9.
- **Integrations:** Gupshup has 10 all-time integration mentions, MSG91 has 47 all-time integration mentions.
- **Analytics:** Gupshup is frequently cited for analytics and campaign reporting, while MSG91 reviewers request more advanced analytics features.
- **Pricing:** MSG91 is consistently praised for transparent and affordable pricing, while Gupshup receives mixed feedback on pricing as message volume increases.

### What are the pros and cons of Gupshup vs MSG91?

MSG91's headline strength is customer support, while Gupshup is recognized for multichannel messaging and analytics.

- **Gupshup strengths:** Multichannel messaging (WhatsApp, SMS, RCS), analytics, automation, and ease of use (26 all-time mentions for ease of use, 11 for features, 11 for easy integrations).
- **Gupshup trade-offs:** Reviewers note higher pricing as message volume increases, dashboard issues (5 all-time mentions), and a steeper learning curve for advanced features.
- **MSG91 strengths:** Customer support (96 all-time mentions), easy setup (59), reliability (54), integrations (47), and affordability (19).
- **MSG91 trade-offs:** Dashboard issues (20 all-time mentions), requests for more advanced analytics, and occasional feedback on the need for improved documentation and UI modernization.

### Is Gupshup or MSG91 better for small businesses?

MSG91 is the better fit for small businesses, with the largest reviewer segment and strong small-business sentiment.

- **Gupshup:** Largest segment is Mid-Market; reviewers highlight robust features but mention a steeper learning curve and higher pricing for smaller teams.
- **MSG91:** Largest segment is Small-Business; reviewers consistently praise ease of setup, affordability, and responsive support for small business needs.

### Which Bot Platforms platform has better integrations?

MSG91 is favored for integrations, with more reviewer-cited integration mentions than Gupshup.

- **Gupshup:** CleverTap is mentioned in recent reviews, with 10 all-time integration mentions.
- **MSG91:** Integrations are cited in 47 all-time reviews, with frequent mentions of API integration and backend system compatibility.

### How do Gupshup and MSG91 compare on customer support?

MSG91 leads on Quality of Support, with a 0.5-point advantage over Gupshup (8.9 vs 8.4).

- **Gupshup:** Reviewers highlight helpful support and dedicated account managers, but note occasional delays and requests for more proactive assistance.
- **MSG91:** Reviewers consistently praise responsive, knowledgeable support staff and fast issue resolution, with 96 all-time mentions for customer support.

### Which is easier to implement, Gupshup or MSG91?

MSG91 is rated higher for Ease of Setup, with a 0.2-point advantage over Gupshup (9.0 vs 8.8).

- **Gupshup:** Reviewers describe setup as straightforward for basic use cases but mention a steeper learning curve for advanced features and integrations.
- **MSG91:** Reviewers consistently cite easy onboarding, clear documentation, and fast integration, especially for small businesses and developers.

### Which product has better Engagement?

MSG91 has stronger reviewer sentiment for Engagement, with more all-time mentions and higher satisfaction on related features.

- **Gupshup:** Customer Engagement is cited in 4 all-time reviews, with reviewers noting improved campaign effectiveness and multichannel reach.
- **MSG91:** Engagement-related features are supported by 26 all-time mentions for messaging and 23 for deliverability, with reviewers highlighting improved customer response rates and reliable delivery.

Alternatives

**Gupshup Alternatives**

 ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati")

[
Wati
](/products/wati/reviews)

 ![Freshchat](https://images.g2crowd.com/uploads/product/hd_favicon/11816ec7e2663eb06b74cbab32900fda/freshworks-freshchat.svg "Freshchat")

[
FreshChat
](/products/freshworks-freshchat/reviews)

 ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")

[
Twilio
](/products/twilio/reviews)

 ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo")

[
Plivo
](/products/plivo/reviews)

**MSG91 Alternatives**

 ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")

[
Twilio
](/products/twilio/reviews)

 ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo")

[
Plivo
](/products/plivo/reviews)

 ![Vonage Communications APIs](https://images.g2crowd.com/uploads/product/hd_favicon/2e3d95995bfd345d17b179df3141db83/vonage-communications-apis.svg "Vonage Communications APIs")

[
Vonage Communications APIs
](/products/vonage-communications-apis/reviews)

 ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati")

[
Wati
](/products/wati/reviews)