# Gupshup vs MSG91 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gupshup offers a user-friendly interface that is particularly appreciated by Indian users, making it easy to navigate and access various features like chatbots and SMS. However, it has fewer recent reviews compared to MSG91, which may indicate less current user engagement.
- **Users say** that MSG91 excels in customer support, with many highlighting the effectiveness of its all-in-one features for email and SMS automation. This consistent support is a significant advantage for businesses looking for reliable assistance.
- **Reviewers mention** that MSG91's campaign setup is straightforward, allowing for efficient customer engagement and follow-ups. This ease of use is reflected in its higher ratings for setup and administration compared to Gupshup.
- **According to verified reviews** , Gupshup stands out for its wide variety of features that cater to different use cases, such as RCS and email, which can be beneficial for businesses with diverse communication needs. However, it lacks the volume of recent feedback that MSG91 has, which may affect its perceived reliability.
- **Users highlight** that MSG91's API integration is seamless and easy to understand, which enhances workflow efficiency. This is a crucial factor for businesses that rely on smooth operational processes, giving MSG91 an edge in this area.
- **G2 reviewers note** that while both products meet user requirements effectively, MSG91's overall satisfaction ratings are slightly higher, indicating a stronger market presence and user trust, which can be vital for long-term partnerships.



---
## Frequently Asked Questions

### What is the difference between Gupshup vs MSG91?

MSG91 stands out for its higher reviewer satisfaction on support and setup, while Gupshup is noted for its multichannel capabilities and analytics.

| [Gupshup](https://www.g2.com/products/gupshup/reviews) | [MSG91](https://www.g2.com/products/msg91/reviews) |
| --- | --- |
| 4.4/5 (67 reviews) | 4.5/5 (199 reviews) |
| Mid-Market | Small-Business |
| 8.8 | 9.0 |
| 8.4 | 8.9 |
| Multichannel messaging and analytics | Customer support and easy setup |



### How do the pricing models of Gupshup and MSG91 compare?

MSG91 is rated higher for value, with a stronger Price/Cost satisfaction score than Gupshup.

- **Gupshup:** In recent reviews, several reviewers mention that Gupshup's pricing increases with message volume and can be perceived as high, especially for WhatsApp campaigns.
- **MSG91:** Reviewers consistently highlight MSG91's transparent pricing structure and affordability, with positive sentiment around budgeting and cost-effectiveness.
- **Switching reasons:** Recent reviewers cite MSG91's clear pricing and value as a reason for preferring it over alternatives.



### What are the best alternatives to Gupshup and MSG91?

The top 3 alternatives to Gupshup and MSG91 are Twilio, Wati, and FreshChat.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Gupshup](https://www.g2.com/products/gupshup/reviews) | 4.4/5 (67) | Mid-Market | Pricing increases with message volume | Multichannel messaging and analytics |
| [MSG91](https://www.g2.com/products/msg91/reviews) | 4.5/5 (199) | Small-Business | Transparent and affordable pricing | Customer support and easy setup |
| [Twilio](https://www.g2.com/products/twilio/reviews) | 4.1/5 (530) | Small-Business | — | Developer flexibility and global reach |
| [Wati](https://www.g2.com/products/wati/reviews) | 4.6/5 (500) | Small-Business | — | WhatsApp automation and ease of use |
| [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) | 4.4/5 (501) | Small-Business | — | Omnichannel chat and customer engagement |



### Which Bot Platforms features should I prioritize when comparing Gupshup and MSG91?

Buyers comparing Gupshup and MSG91 should prioritize Ease of Setup, Quality of Support, Integrations, Analytics, and Pricing.

- **Ease of Setup:** Gupshup scores 8.8, MSG91 scores 9.0.
- **Quality of Support:** Gupshup scores 8.4, MSG91 scores 8.9.
- **Integrations:** Gupshup has 10 all-time integration mentions, MSG91 has 47 all-time integration mentions.
- **Analytics:** Gupshup is frequently cited for analytics and campaign reporting, while MSG91 reviewers request more advanced analytics features.
- **Pricing:** MSG91 is consistently praised for transparent and affordable pricing, while Gupshup receives mixed feedback on pricing as message volume increases.



### What are the pros and cons of Gupshup vs MSG91?

MSG91's headline strength is customer support, while Gupshup is recognized for multichannel messaging and analytics.

- **Gupshup strengths:** Multichannel messaging (WhatsApp, SMS, RCS), analytics, automation, and ease of use (26 all-time mentions for ease of use, 11 for features, 11 for easy integrations).
- **Gupshup trade-offs:** Reviewers note higher pricing as message volume increases, dashboard issues (5 all-time mentions), and a steeper learning curve for advanced features.
- **MSG91 strengths:** Customer support (96 all-time mentions), easy setup (59), reliability (54), integrations (47), and affordability (19).
- **MSG91 trade-offs:** Dashboard issues (20 all-time mentions), requests for more advanced analytics, and occasional feedback on the need for improved documentation and UI modernization.



### Is Gupshup or MSG91 better for small businesses?

MSG91 is the better fit for small businesses, with the largest reviewer segment and strong small-business sentiment.

- **Gupshup:** Largest segment is Mid-Market; reviewers highlight robust features but mention a steeper learning curve and higher pricing for smaller teams.
- **MSG91:** Largest segment is Small-Business; reviewers consistently praise ease of setup, affordability, and responsive support for small business needs.



### Which Bot Platforms platform has better integrations?

MSG91 is favored for integrations, with more reviewer-cited integration mentions than Gupshup.

- **Gupshup:** CleverTap is mentioned in recent reviews, with 10 all-time integration mentions.
- **MSG91:** Integrations are cited in 47 all-time reviews, with frequent mentions of API integration and backend system compatibility.



### How do Gupshup and MSG91 compare on customer support?

MSG91 leads on Quality of Support, with a 0.5-point advantage over Gupshup (8.9 vs 8.4).

- **Gupshup:** Reviewers highlight helpful support and dedicated account managers, but note occasional delays and requests for more proactive assistance.
- **MSG91:** Reviewers consistently praise responsive, knowledgeable support staff and fast issue resolution, with 96 all-time mentions for customer support.



### Which is easier to implement, Gupshup or MSG91?

MSG91 is rated higher for Ease of Setup, with a 0.2-point advantage over Gupshup (9.0 vs 8.8).

- **Gupshup:** Reviewers describe setup as straightforward for basic use cases but mention a steeper learning curve for advanced features and integrations.
- **MSG91:** Reviewers consistently cite easy onboarding, clear documentation, and fast integration, especially for small businesses and developers.



### Which product has better Engagement?

MSG91 has stronger reviewer sentiment for Engagement, with more all-time mentions and higher satisfaction on related features.

- **Gupshup:** Customer Engagement is cited in 4 all-time reviews, with reviewers noting improved campaign effectiveness and multichannel reach.
- **MSG91:** Engagement-related features are supported by 26 all-time mentions for messaging and 23 for deliverability, with reviewers highlighting improved customer response rates and reliable delivery.



| | Gupshup | MSG91 | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 67 | 199 | 
| **Largest Market Segment** | Mid-Market (45.5% of reviews) | Small-Business (68.1% of reviews) | 
| **Entry Level Price** | No pricing available | Pay As You Go Per Month | 

---
## Top Pros & Cons

### Gupshup

Pros:
- Ease of Use (26 reviews)
- Customer Support (23 reviews)

Cons:
- Dashboard Issues (5 reviews)
- Poor Customer Support (4 reviews)

### MSG91

Pros:
- Customer Support (96 reviews)
- Helpful (93 reviews)

Cons:
- Dashboard Issues (20 reviews)
- Lack of Clarity (17 reviews)

---
## Ratings Comparison
| Rating | Gupshup | MSG91 | 
|---|---|---|
  | **Meets Requirements** | 8.9 (59 reviews) | 8.8 (127 reviews) | 
  | **Ease of Use** | 8.8 (60 reviews) | 8.8 (127 reviews) | 
  | **Ease of Setup** | 8.8 (42 reviews) | 9.0 (116 reviews) | 
  | **Ease of Admin** | 8.1 (22 reviews) | 8.6 (70 reviews) | 
  | **Quality of Support** | 8.4 (59 reviews) | 8.9 (126 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (22 reviews) | 9.0 (69 reviews) | 
  | **Product Direction (% positive)** | 8.8 (57 reviews) | 9.3 (115 reviews) | 

---
## Pricing

### Gupshup

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### MSG91

#### Entry-Level Pricing

Plan: Starter — Pick Your Channel & Start Fast

Price: Pay As You Go Per Month

Description: Best for startups and small businesses getting started with 1–2 communication channels.
Launch quickly with flexible, usage-based pricing and no long-term commitment.Charges vary by channel, country, and message type. No monthly commitment.Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). 

Key Features:
- Usage-based pricing (pay-as-you-go)
- Prepaid wallet system (add funds & use across services)
- No monthly commitment

[Browse all 3 editions](https://www.g2.com/products/msg91/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | 8.8/10 | 109 |

#### Additional Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Automated Responses** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Audio/Video Conferencing** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Call Routing** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Voice Mail** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Two-Way Audio & Video** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Chat Transcript** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Caller ID** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Fax Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Ease Of Integration** | Not enough data | 9.5 (63 reviews) ✓ Verified | 
| **API Call Speed** | Not enough data | 9.2 (33 reviews) ✓ Verified | 
| **Unified Communications** | Not enough data | 8.8 (51 reviews) ✓ Verified | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Computer Telephony Integration** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 

#### Support

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Documentation** | Not enough data | 8.4 (35 reviews) ✓ Verified | 
| **Community Support** | Not enough data | 8.2 (19 reviews) | 
| **Professional Support** | Not enough data | 8.9 (83 reviews) ✓ Verified | 

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Additional Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Identity Management

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Additional Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Fraud Detection** | Not enough data | Not enough data | 
| **PCI Compliance** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Privileged Account Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Member Accounts** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self-Service Access Request** | Not enough data | Not enough data | 
| **User Provisioning** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Unified Directory** | Not enough data | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Access Certification** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Authentication type

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **SMS-Based** | Not enough data | Not enough data | 
| **Voice-Based Telephony** | Not enough data | Not enough data | 
| **Email-Based** | Not enough data | Not enough data | 
| **Hardware Token-Based** | Not enough data | Not enough data | 
| **Software Token** | Not enough data | Not enough data | 
| **Biometric Factor** | Not enough data | Not enough data | 
| **Mobile-Push** | Not enough data | Not enough data | 
| **Risk-Based Authentication** | Not enough data | Not enough data | 
| **Knowledge-Based Authentication** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Mobile Authentication** | Not enough data | Not enough data | 

#### Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Multi-Device Sync** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 

#### Implementation

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Easy Setup** | Not enough data | Not enough data | 
| **Mobile SDK** | Not enough data | Not enough data | 
| **Web SDK** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Credential Management** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Remote Access/Control** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Social Sign On** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Member Accounts** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Risk Alerts** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multiple Authentication Methods** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | 10.0/10 | 12 |

#### Administration

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | 10.0 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (7 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Subscription Management** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Unsubscribe Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Simple Mail Transfer Protocol (SMTP)** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Message Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.7/10 | 25 |
| **MSG91** | N/A | N/A |

#### Messenger

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Sequencing** | 8.8 (20 reviews) | Not enough data | 
| **AI** | 7.1 (19 reviews) | Not enough data | 
| **Video Chat** | 7.6 (20 reviews) | Not enough data | 
| **Customization Interface** | 7.9 (19 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Channels

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Social Media Integration** | 7.3 (18 reviews) | Not enough data | 
| **Website** | 7.3 (20 reviews) | Not enough data | 
| **Text Message (SMS)** | 8.5 (19 reviews) | Not enough data | 
| **Voice Assistants** | 6.8 (17 reviews) | Not enough data | 
| **Other** | 7.2 (16 reviews) | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 

#### Customers

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Audience Targeting** | 8.1 (17 reviews) | Not enough data | 
| **Profiles** | 7.7 (18 reviews) | Not enough data | 
| **Analytics** | 7.8 (19 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (17 reviews) | Not enough data | 
| **Sales Conversion** | 7.5 (17 reviews) | Not enough data | 
| **Customer Service Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Customizable Fields** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Human Handover** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-time Conversations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **One-to-One Messaging** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Appointment Scheduling** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Group Messaging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Email Automation** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | 9.8/10 | 20 |

#### Text Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Bulk SMS** | Not enough data | 10.0 (8 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | 10.0 (6 reviews) | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Reporting** | Not enough data | 9.3 (10 reviews) | 
| **Marketing Automation** | Not enough data | 9.5 (7 reviews) | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | 10.0 (10 reviews) | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 8.3/10 | 15 |
| **MSG91** | N/A | N/A |

#### Conversational Platform

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Personalization** | 8.6 (12 reviews) | Not enough data | 
| **Omnichannel** | 8.5 (10 reviews) | Not enough data | 
| **Contextual Engagement** | 8.5 (11 reviews) | Not enough data | 
| **Proactive Engagement** | 9.1 (11 reviews) | Not enough data | 

#### Support Automation

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Intelligent Routing** | 8.9 (11 reviews) | Not enough data | 
| **Seamless Escalation** | 8.6 (12 reviews) | Not enough data | 
| **Transcripts** | 8.2 (10 reviews) | Not enough data | 
| **Self-Serve Support** | 8.5 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **AI Text Generation** | 7.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (7 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.9/10 | 15 |
| **MSG91** | N/A | N/A |

#### Generative AI

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **AI Text Generation** | 7.0 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (11 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.1 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Phone Verification

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Platform Basics - Phone Verification

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Accuracy** | Not enough data | Not enough data | 
| **Call Screening** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **Security Measures** | Not enough data | Not enough data | 
| **Reliable Delivery** | Not enough data | Not enough data | 
| **Customizable Workflows** | Not enough data | Not enough data | 

#### Additional Features - Phone Verification

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Integration Abilities** | Not enough data | Not enough data | 
| **Compliance with Regulations** | Not enough data | Not enough data | 
| **Reporting and Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Phone Verification

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 9.3/10 | 17 |
| **MSG91** | 10.0/10 | 10 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Transactional Messages** | 9.4 (13 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.6 (14 reviews) | Not enough data | 
| **Conversational Messaging** | 9.4 (12 reviews) | Not enough data | 
| **Personalization** | 9.4 (12 reviews) | Not enough data | 
| **Promotional Messages** | 9.2 (12 reviews) | Not enough data | 
| **Automated Replies** | 9.5 (13 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Segmentation** | 9.1 (11 reviews) | Not enough data | 
| **API Integration** | 9.6 (12 reviews) | 10.0 (6 reviews) | 
| **WhatsApp Commerce** | 8.6 (12 reviews) | Not enough data | 
| **Analytics** | 8.8 (12 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Gupshup (3):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Conversational Support Software](https://www.g2.com/categories/conversational-support)

**Unique to MSG91 (6):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Phone Verification Software](https://www.g2.com/categories/phone-verification)


---
## Reviewer Demographics

### By Company Size

| Segment | Gupshup | MSG91 | 
|---|---|---|
| **Small-Business** | 24.2% | 68.1% | 
| **Mid-Market** | 45.5% | 28.3% | 
| **Enterprise** | 30.3% | 3.6% | 

### By Industry

#### Gupshup

- **Financial Services:** 7.6%
- **Automotive:** 7.6%
- **Computer Software:** 7.6%
- **Marketing and Advertising:** 6.1%
- **Insurance:** 6.1%
- **Education Management:** 4.5%
- **Consumer Goods:** 4.5%
- **Hospital & Health Care:** 4.5%
- **Information Technology and Services:** 4.5%
- **Leisure, Travel & Tourism:** 3.0%
- **Other:** 43.9%

#### MSG91

- **Computer Software:** 14.5%
- **Information Technology and Services:** 8.7%
- **Financial Services:** 8.0%
- **Education Management:** 8.0%
- **Marketing and Advertising:** 5.8%
- **Apparel & Fashion:** 5.1%
- **Hospital & Health Care:** 5.1%
- **Retail:** 4.3%
- **Health, Wellness and Fitness:** 3.6%
- **Hospitality:** 2.9%
- **Other:** 34.1%

---
## Alternatives

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---
## Top Discussions

### Gupshup

- Title: [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) — 1 comment, 1 upvote
  > **Top comment:** "yes,Overall experience is satisfactory"

### MSG91

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gupshup-vs-msg91)