Introducing G2.ai, the future of software buying.Try now
Compare Gupshup and MSG91 
Featured Products
At a Glance
Market Segments
Mid-Market (45.3% of reviews)
Small-Business (76.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Gupshup
Star Rating
(65)4.4 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GupshupMSG91
Star Rating
(63)4.2 out of 5
Market Segments
Small-Business (76.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about MSG91Gupshup vs MSG91
When assessing the two solutions, reviewers found Gupshup easier to use. However, reviewers preferred the ease of set up for MSG91 along with administration. Reviewers agreed that both vendors make it equally easy to do business overall.
- Reviewers felt that Gupshup meets the needs of their business better than MSG91.
- When comparing quality of ongoing product support, reviewers felt that Gupshup is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Gupshup over MSG91.
Pricing
Entry-Level Pricing
Gupshup
No pricing availableMSG91
No pricing availableFree Trial
Gupshup
No trial information availableMSG91
Free Trial is available
Ratings
Meets Requirements
8.8
57
8.4
47
Ease of Use
8.7
58
8.4
46
Ease of Setup
8.8
40
9.0
35
Ease of Admin
8.1
22
8.5
25
Quality of Support
8.5
57
8.4
47
Has the product been a good partner in doing business?
8.7
22
8.7
24
Product Direction (% positive)
8.8
57
8.5
38
Features by Category
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
8.6
22
Not enough data
7.2
21
Not enough data
7.5
21
Not enough data
7.9
21
Not enough data
Channels
7.3
20
Not enough data
7.3
22
Not enough data
8.5
21
Not enough data
6.9
19
Not enough data
7.2
18
Not enough data
Customers
8.2
19
Not enough data
7.8
20
Not enough data
7.9
21
Not enough data
7.7
19
Not enough data
7.6
19
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.8
23
|
Verified
Not enough data
9.1
22
|
Verified
Not enough data
7.9
24
|
Verified
Support
Not enough data
8.3
23
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
25
|
Verified
Conversational Platform
8.6
13
Not enough data
8.5
11
Not enough data
8.5
12
Not enough data
9.0
12
Not enough data
Support Automation
8.8
12
Not enough data
8.6
13
Not enough data
8.0
11
Not enough data
8.5
12
Not enough data
Generative AI
6.9
8
Not enough data
7.1
8
Not enough data
Generative AI
7.0
11
Not enough data
7.4
11
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.3
14
Not enough data
9.4
14
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
9.0
14
Not enough data
9.4
14
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.0
13
Not enough data
9.4
13
Not enough data
8.5
13
Not enough data
8.6
13
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Categories
Categories
Shared Categories
Gupshup and MSG91 are categorized as WhatsApp Marketing
Unique Categories
MSG91 is categorized as RCS Business Messaging, Communication Platform as a Service (CPaaS), SMS Marketing, and Transactional Email
Reviews
Reviewers' Company Size
Gupshup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MSG91
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
7.8%
Computer Software
7.8%
Marketing and Advertising
6.3%
Insurance
6.3%
Automotive
6.3%
Other
65.6%
Computer Software
17.5%
Education Management
10.5%
Information Technology and Services
8.8%
Retail
5.3%
Marketing and Advertising
5.3%
Other
52.6%
Discussions
Is Gupshup good?
1 Comment
SS
yes,Overall experience is satisfactoryRead more
Gupshup has no more discussions with answers
MSG91 has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
