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Compare Gupshup and MSG91 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (70.7% of reviews)
Entry-Level Pricing
No pricing available
Pay As You Go Per Month
Gupshup
Star Rating
(63)4.4 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GupshupMSG91
Star Rating
(200)4.5 out of 5
Market Segments
Small-Business (70.7% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gupshup offers a user-friendly interface that is particularly appreciated by Indian users, making it easy to navigate and access various features like chatbots and SMS. However, it has fewer recent reviews compared to MSG91, which may indicate less current user engagement.
- Users say that MSG91 excels in customer support, with many highlighting the effectiveness of its all-in-one features for email and SMS automation. This consistent support is a significant advantage for businesses looking for reliable assistance.
- Reviewers mention that MSG91's campaign setup is straightforward, allowing for efficient customer engagement and follow-ups. This ease of use is reflected in its higher ratings for setup and administration compared to Gupshup.
- According to verified reviews, Gupshup stands out for its wide variety of features that cater to different use cases, such as RCS and email, which can be beneficial for businesses with diverse communication needs. However, it lacks the volume of recent feedback that MSG91 has, which may affect its perceived reliability.
- Users highlight that MSG91's API integration is seamless and easy to understand, which enhances workflow efficiency. This is a crucial factor for businesses that rely on smooth operational processes, giving MSG91 an edge in this area.
- G2 reviewers note that while both products meet user requirements effectively, MSG91's overall satisfaction ratings are slightly higher, indicating a stronger market presence and user trust, which can be vital for long-term partnerships.
Pricing
Entry-Level Pricing
Gupshup
No pricing availableMSG91
Pay-as-you-go
Pay As You Go
Per Month
Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). Charges vary by channel, country, and message type. No monthly commitment.
- Prepaid wallet & usage-based billing
- WhatsApp Business messaging (templates + session messaging)
- WhatsApp Chat + Chatbot flows + live agent handoff
Free Trial
Gupshup
No trial information availableMSG91
Free Trial is available
Ratings
Meets Requirements
8.8
55
8.8
121
Ease of Use
8.8
56
8.9
121
Ease of Setup
8.8
38
9.1
110
Ease of Admin
8.1
22
8.6
69
Quality of Support
8.5
55
9.0
120
Has the product been a good partner in doing business?
8.7
22
9.0
68
Product Direction (% positive)
8.7
55
9.3
110
Features by Category
Authentication type
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Implementation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
10.0
6
Messenger
8.8
20
Not enough data
7.1
19
Not enough data
7.5
19
Not enough data
7.9
19
Not enough data
Channels
7.3
18
Not enough data
7.3
20
Not enough data
8.5
19
Not enough data
6.8
17
Not enough data
7.2
16
Not enough data
Customers
8.1
17
Not enough data
7.7
18
Not enough data
7.8
19
Not enough data
7.6
17
Not enough data
7.5
17
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
10.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
10.0
6
SMS Platform
Not enough data
9.3
10
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
10.0
10
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.5
62
|
Verified
Not enough data
9.3
33
|
Verified
Not enough data
8.9
54
|
Verified
Support
Not enough data
8.8
40
|
Verified
Not enough data
8.3
20
Not enough data
9.2
84
|
Verified
Conversational Platform
8.6
12
Not enough data
8.5
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Support Automation
8.9
11
Not enough data
8.6
12
Not enough data
8.2
10
Not enough data
8.5
11
Not enough data
Generative AI
7.1
7
Not enough data
7.4
7
Not enough data
Generative AI
7.0
11
Not enough data
7.4
11
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics - Phone Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Phone Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Phone Verification
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.3
12
Not enough data
9.6
12
Not enough data
9.4
12
9.3
5
9.4
12
Not enough data
9.2
12
Not enough data
9.4
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.1
11
Not enough data
9.5
11
10.0
7
8.5
11
Not enough data
8.6
11
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Categories
Categories
Shared Categories
Gupshup and MSG91 are categorized as WhatsApp Marketing
Unique Categories
MSG91 is categorized as RCS Business Messaging, SMS Marketing, Communication Platform as a Service (CPaaS), Transactional Email, Multi-Factor Authentication (MFA), and Phone Verification
Reviews
Reviewers' Company Size
Gupshup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MSG91
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
8.1%
Computer Software
8.1%
Marketing and Advertising
6.5%
Insurance
6.5%
Automotive
6.5%
Other
64.5%
Computer Software
15.2%
Information Technology and Services
9.1%
Financial Services
7.6%
Education Management
7.6%
Apparel & Fashion
5.3%
Other
55.3%
Discussions
Is Gupshup good?
1 Comment
SS
yes,Overall experience is satisfactoryRead more
Gupshup has no more discussions with answers
MSG91 has no discussions with answers
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