# Gupshup vs MSG91 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gupshup offers a user-friendly interface that is particularly appreciated by Indian users, making it easy to navigate and access various features like chatbots and SMS. However, it has fewer recent reviews compared to MSG91, which may indicate less current user engagement.
- **Users say** that MSG91 excels in customer support, with many highlighting the effectiveness of its all-in-one features for email and SMS automation. This consistent support is a significant advantage for businesses looking for reliable assistance.
- **Reviewers mention** that MSG91's campaign setup is straightforward, allowing for efficient customer engagement and follow-ups. This ease of use is reflected in its higher ratings for setup and administration compared to Gupshup.
- **According to verified reviews** , Gupshup stands out for its wide variety of features that cater to different use cases, such as RCS and email, which can be beneficial for businesses with diverse communication needs. However, it lacks the volume of recent feedback that MSG91 has, which may affect its perceived reliability.
- **Users highlight** that MSG91's API integration is seamless and easy to understand, which enhances workflow efficiency. This is a crucial factor for businesses that rely on smooth operational processes, giving MSG91 an edge in this area.
- **G2 reviewers note** that while both products meet user requirements effectively, MSG91's overall satisfaction ratings are slightly higher, indicating a stronger market presence and user trust, which can be vital for long-term partnerships.



| | Gupshup | MSG91 | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 66 | 199 | 
| **Largest Market Segment** | Mid-Market (44.6% of reviews) | Small-Business (68.1% of reviews) | 
| **Entry Level Price** | No pricing available | Pay As You Go Per Month | 

---
## Top Pros & Cons

### Gupshup

Pros:
- Ease of Use (26 reviews)
- Customer Support (23 reviews)

Cons:
- Dashboard Issues (5 reviews)
- Poor Customer Support (4 reviews)

### MSG91

Pros:
- Customer Support (96 reviews)
- Helpful (93 reviews)

Cons:
- Dashboard Issues (20 reviews)
- Lack of Clarity (17 reviews)

---
## Ratings Comparison
| Rating | Gupshup | MSG91 | 
|---|---|---|
  | **Meets Requirements** | 8.9 (58 reviews) | 8.8 (127 reviews) | 
  | **Ease of Use** | 8.8 (59 reviews) | 8.8 (127 reviews) | 
  | **Ease of Setup** | 8.8 (41 reviews) | 9.0 (116 reviews) | 
  | **Ease of Admin** | 8.1 (22 reviews) | 8.6 (70 reviews) | 
  | **Quality of Support** | 8.4 (58 reviews) | 8.9 (126 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (22 reviews) | 9.0 (69 reviews) | 
  | **Product Direction (% positive)** | 8.8 (56 reviews) | 9.3 (115 reviews) | 

---
## Pricing

### Gupshup

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### MSG91

#### Entry-Level Pricing

Plan: Starter — Pick Your Channel & Start Fast

Price: Pay As You Go Per Month

Description: Best for startups and small businesses getting started with 1–2 communication channels.
Launch quickly with flexible, usage-based pricing and no long-term commitment.Charges vary by channel, country, and message type. No monthly commitment.Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). 

Key Features:
- Usage-based pricing (pay-as-you-go)
- Prepaid wallet system (add funds & use across services)
- No monthly commitment

[Browse all 3 editions](https://www.g2.com/products/msg91/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Authentication type

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **SMS-Based** | Not enough data | Not enough data | 
| **Voice-Based Telephony** | Not enough data | Not enough data | 
| **Email-Based** | Not enough data | Not enough data | 
| **Hardware Token-Based** | Not enough data | Not enough data | 
| **Software Token** | Not enough data | Not enough data | 
| **Biometric Factor** | Not enough data | Not enough data | 
| **Mobile-Push** | Not enough data | Not enough data | 
| **Risk-Based Authentication** | Not enough data | Not enough data | 

#### Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Multi-Device Sync** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 

#### Implementation

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Easy Setup** | Not enough data | Not enough data | 
| **Mobile SDK** | Not enough data | Not enough data | 
| **Web SDK** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | 10.0/10 | 12 |

#### Administration

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | 10.0 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (7 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.7/10 | 25 |
| **MSG91** | N/A | N/A |

#### Messenger

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Sequencing** | 8.8 (20 reviews) | Not enough data | 
| **AI** | 7.1 (19 reviews) | Not enough data | 
| **Live Chat** | 7.6 (20 reviews) | Not enough data | 
| **Customization Interface** | 7.9 (19 reviews) | Not enough data | 

#### Channels

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Social Media** | 7.3 (18 reviews) | Not enough data | 
| **Website** | 7.3 (20 reviews) | Not enough data | 
| **Text Message (SMS)** | 8.5 (19 reviews) | Not enough data | 
| **Voice Assistants** | 6.8 (17 reviews) | Not enough data | 
| **Other** | 7.2 (16 reviews) | Not enough data | 

#### Customers

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Targeting** | 8.1 (17 reviews) | Not enough data | 
| **Profiles** | 7.7 (18 reviews) | Not enough data | 
| **Analytics** | 7.8 (19 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (17 reviews) | Not enough data | 
| **Sales Conversion** | 7.5 (17 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | 9.8/10 | 20 |

#### Text Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Bulk SMS** | Not enough data | 10.0 (8 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | 10.0 (6 reviews) | 

#### SMS Platform

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Reporting** | Not enough data | 9.3 (10 reviews) | 
| **Automation** | Not enough data | 9.5 (7 reviews) | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | 10.0 (10 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | 8.8/10 | 109 |

#### Functionality

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Ease Of Integration** | Not enough data | 9.5 (63 reviews) ✓ Verified | 
| **API Call Speed** | Not enough data | 9.2 (33 reviews) ✓ Verified | 
| **Communication Varieties** | Not enough data | 8.8 (51 reviews) ✓ Verified | 

#### Support

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Documentation** | Not enough data | 8.4 (35 reviews) ✓ Verified | 
| **Community Support** | Not enough data | 8.2 (19 reviews) | 
| **Professional Support** | Not enough data | 8.9 (83 reviews) ✓ Verified | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 8.3/10 | 15 |
| **MSG91** | N/A | N/A |

#### Conversational Platform

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Personalization** | 8.6 (12 reviews) | Not enough data | 
| **Omnichannel** | 8.5 (10 reviews) | Not enough data | 
| **Contextual Engagement** | 8.5 (11 reviews) | Not enough data | 
| **Proactive Engagement** | 9.1 (11 reviews) | Not enough data | 

#### Support Automation

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Intelligent Routing** | 8.9 (11 reviews) | Not enough data | 
| **Seamless Escalation** | 8.6 (12 reviews) | Not enough data | 
| **Transcripts** | 8.2 (10 reviews) | Not enough data | 
| **Self-Serve Support** | 8.5 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **AI Text Generation** | 7.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (7 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.7/10 | 14 |
| **MSG91** | N/A | N/A |

#### Generative AI

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **AI Text Generation** | 7.0 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (11 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (5 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Phone Verification

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Platform Basics - Phone Verification

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Accuracy** | Not enough data | Not enough data | 
| **Call Screening** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **Security Measures** | Not enough data | Not enough data | 
| **Reliable Delivery** | Not enough data | Not enough data | 
| **Customizable Workflows** | Not enough data | Not enough data | 

#### Additional Features - Phone Verification

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Integration Abilities** | Not enough data | Not enough data | 
| **Compliance with Regulations** | Not enough data | Not enough data | 
| **Reporting and Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Phone Verification

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 9.3/10 | 17 |
| **MSG91** | 10.0/10 | 10 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Transactional Messages** | 9.4 (13 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.6 (14 reviews) | Not enough data | 
| **Conversational Messaging** | 9.4 (12 reviews) | Not enough data | 
| **Personalization** | 9.4 (12 reviews) | Not enough data | 
| **Promotional Messages** | 9.2 (12 reviews) | Not enough data | 
| **Automated Replies** | 9.5 (13 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Segmentation** | 9.1 (11 reviews) | Not enough data | 
| **API Integration** | 9.6 (12 reviews) | 10.0 (6 reviews) | 
| **WhatsApp Commerce** | 8.6 (12 reviews) | Not enough data | 
| **Analytics** | 8.8 (12 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **MSG91** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Gupshup | MSG91 | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Gupshup (3):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Conversational Support Software](https://www.g2.com/categories/conversational-support)

**Unique to MSG91 (6):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Phone Verification Software](https://www.g2.com/categories/phone-verification)


---
## Reviewer Demographics

### By Company Size

| Segment | Gupshup | MSG91 | 
|---|---|---|
| **Small-Business** | 24.6% | 68.1% | 
| **Mid-Market** | 44.6% | 28.3% | 
| **Enterprise** | 30.8% | 3.6% | 

### By Industry

#### Gupshup

- **Financial Services:** 7.7%
- **Automotive:** 7.7%
- **Computer Software:** 7.7%
- **Marketing and Advertising:** 6.2%
- **Insurance:** 6.2%
- **Information Technology and Services:** 4.6%
- **Hospital & Health Care:** 4.6%
- **Consumer Goods:** 4.6%
- **Education Management:** 4.6%
- **Apparel & Fashion:** 3.1%
- **Other:** 43.1%

#### MSG91

- **Computer Software:** 14.5%
- **Information Technology and Services:** 8.7%
- **Financial Services:** 8.0%
- **Education Management:** 8.0%
- **Marketing and Advertising:** 5.8%
- **Apparel & Fashion:** 5.1%
- **Hospital & Health Care:** 5.1%
- **Retail:** 4.3%
- **Health, Wellness and Fitness:** 3.6%
- **Hospitality:** 2.9%
- **Other:** 34.1%

---
## Alternatives

### Alternatives to Gupshup

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### Alternatives to MSG91

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- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews)

---
## Top Discussions

### Gupshup

- Title: [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) — 1 comment, 1 upvote
  > **Top comment:** "yes,Overall experience is satisfactory"

### MSG91

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gupshup-vs-msg91)