--- title: MSG91 Reviews meta\_title: 'MSG91 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 199 reviews by the users' company size, role or industry to find out how MSG91 works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 199 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Development url: https://www.g2.com/categories/development --- # MSG91 Reviews & Product Details Visit Website MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. * * * Product Website MSG91 Seller [MSG91](https://www.g2.com/sellers/msg91) Discussions [MSG91 Community](https://www.g2.com/products/msg91/discuss) Languages Supported English Solution Type All-in-One Overview by Shubhendra Agrawal (Co-founder of Giddh) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/msg91/pricing) ## MSG91 Integrations (26) What do users say about integrations? 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AM Abhinav M. SDE Intern Small-Business (50 or fewer emp.) 1/27/2026 "Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing" 5/5 What do you like best about MSG91? MSG91 is easy to implement and integrate with our scheduling system. Pricing is affordable and transparent, which makes cost management straightforward. SMS delivery is reliable and messages usually reach users on time, which is important for reminder notifications. The platform is simple to use on a daily basis. Customer support has been great overall. Karan was very responsive and helpful whenever we needed assistance. Review collected by and hosted on G2.com. What do you dislike about MSG91? Sometimes webhooks do not get delivered properly, and in a few cases it is not very clear why an SMS failed. The error details could be more descriptive. That said, some of these issues can also be due to carrier-side problems, so it is not always in MSG91’s control. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? MSG91 helps us reliably send SMS reminders to users for scheduled bookings. It solves the problem of timely user notifications without adding complexity on the implementation side. Because delivery is reliable and pricing is transparent, we can run reminder workflows daily without worrying about failures or unexpected costs. Review collected by and hosted on G2.com. Show More Response from Ragini Pawar of MSG91 [Editedit](https://www.g2.com/survey_responses/msg91-review-12262112/official_response/edit) Hi Abhinav! Thanks a ton for choosing MSG91’s SMS Marketing. We're so happy to hear that our fast delivery and clear pricing are making your scheduling work much easier. I’ll be sure to share your kind words with Karan! We’re really glad to hear that everything is feeling smooth and easy for you now, as keeping your workflows simple is always our main goal. Our support team is always here to help clear up any details so you can stay focused on your business. Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day. We really value having you with us and love seeing your project succeed. Current UserValidated ReviewerSource: Organic AJ Amber J. Operations Manager Small-Business (50 or fewer emp.) 4/8/2026 "MSG91: Fast, Dependable Messaging with Easy API Integration" 5/5 What do you like best about MSG91? MSG91 has been very dependable for our day-to-day communication needs. SMS and WhatsApp delivery are fast, and the APIs were straightforward to integrate with our existing systems. I also appreciate that everything is available in one place, so we’re not juggling multiple tools. The dashboard is simple and intuitive enough for non-technical team members to use without much guidance. Review collected by and hosted on G2.com. What do you dislike about MSG91? In certain sections, the UI feels a bit dated. Some reports can take a while to load, especially when working with large datasets. The initial setup for more advanced features, like chatbots, also required a bit of support. Overall, the documentation is good, but there are a few areas where it could be more detailed. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? We use MSG91 for OTPs and order notifications, and it has significantly reduced delivery failures. Customers now receive updates instantly, which has helped improve trust. It also saves us time because we no longer have to manage separate vendors for different communication needs. Overall, our communication has become more consistent, reliable, and scalable. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Vishesh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishesh T.") VT Vishesh T. Product Head Small-Business (50 or fewer emp.) 1/20/2026 "MSG91: Easy Integration, Powerful Omnichannel Messaging, and Responsive Support" 5/5 What do you like best about MSG91? What I like most about MSG91 is its ease of use and smooth integration with existing systems. The platform offers a wide range of features for SMS, OTP, email, and WhatsApp communication, making it a one-stop solution. Implementation is straightforward, and the APIs are well documented. Customer support is responsive and helpful, which makes ongoing usage stress free, and it increases the frequency of use due to confidence of doubt resolution. Overall, it’s reliable and suitable for both small teams and large-scale communication needs. Review collected by and hosted on G2.com. What do you dislike about MSG91? While MSG91 is feature rich, the dashboard can feel overwhelming at times, especially for new users. Some advanced features require time to understand fully, and pricing transparency for certain services could be improved. Occasionally, minor delays in message delivery reporting occur. However, these issues are relatively small compared to the overall value the platform provides and can usually be resolved with support assistance or documentation. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? MSG91 solves the problem of managing multi-channel customer communication efficiently from a single platform. It helps automate OTPs, alerts, and marketing messages with high reliability, reducing manual effort. Easy API integration allows seamless connection with our applications, saving development time. This improves user authentication, engagement, and communication consistency. As a result, it enhances operational efficiency and ensures timely, scalable communication with customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Legal Dev S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Legal Dev S.") LS Legal Dev S. Product Manager Consulting Mid-Market (51-1000 emp.) 1/16/2026 "Excellent Support and Service by MSG91, Thanks to Mr. Karan Chandwani!" 5/5 What do you like best about MSG91? What I like best about MSG91 is their outstanding customer support, especially from Mr. Karan Chandwani. His quick response time and effective solutions for WhatsApp, email, and RCS make the service reliable and seamless. The team is always proactive and ensures everything runs smoothly. Review collected by and hosted on G2.com. What do you dislike about MSG91? Honestly, I haven't encountered any major issues with MSG91. If I were to mention anything, it would be that sometimes response times can vary during peak hours, but this is common with any service. The overall support and service quality, especially from Mr. Karan, make up for it, so it’s really not a deal-breaker for me. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? MSG91 solves multiple communication challenges for my business, especially in terms of delivering timely and reliable messages via WhatsApp, email, and RCS. The service ensures that my messages reach the right audience quickly and efficiently, which is crucial for customer engagement. The instant support provided by Mr. Karan Chandwani has made the process even smoother, helping me troubleshoot and implement solutions in no time. Overall, MSG91’s service has significantly improved my communication workflow and saved me time Review collected by and hosted on G2.com. Show More Response from Ragini Pawar of MSG91 [Editedit](https://www.g2.com/survey_responses/msg91-review-12221853/official_response/edit) Hi Neeraj! It’s fantastic to hear such positive feedback! We’re so glad that MSG91 is helping you solve your communication challenges, and we appreciate you creating seamless customer journeys for your audience using our WhatsApp, SMS, and RCS channels. We also value your trust in our reliable Channel APIs to trigger your important WhatsApp messages exactly when they are needed. A huge thank you for the shout-out to Karan Chandwani; we’ve shared your kind words with him. It is great to see you using Hello, the customer support platform that acts as the perfect platform for your clients' queries and doubts and getting the resolutions. If you ever have a single doubt, just let us know, our team is always happy to help. Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day. Thank you for trusting us with your customer engagement and being a part of the MSG91 community! Current UserValidated ReviewerSource: Organic ![Pankaj G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pankaj G.") PG Pankaj G. Customer Service Representative Small-Business (50 or fewer emp.) 1/16/2026 "Reliable and Easy-to-Use Messaging Platform" 5/5 What do you like best about MSG91? We’ve had a very good experience using MSG91 for our messaging requirements. The platform is reliable, easy to integrate, and message delivery has been consistent. Their APIs work smoothly with our systems and handle scale well as usage increases. The support team has also been responsive whenever we’ve needed assistance. Overall, MSG91 has been a dependable partner for our SMS and WhatsApp communication needs. Review collected by and hosted on G2.com. What do you dislike about MSG91? MSG91 is great overall, but it does miss a few features that some other platforms offer. Adding more Meta marketing features would make it even more useful. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? MSG91 helps us handle customer communication smoothly and reliably. We use it to send important messages, such as OTPs, order confirmations, shipping updates, and abandoned checkout reminders, through SMS and WhatsApp, all from one platform. This has made our work much easier. Messages go out on time, delivery is reliable, and we don’t have to manage multiple tools. The integration is straightforward, which saves us a lot of development effort, and the delivery reports help us quickly understand what’s working and what’s not. Overall, it allows us communicate better with customers and deliver a more trustworthy experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ross F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ross F.") RF Ross F. Co-founder + Venture Investor Venture Capital & Private Equity Small-Business (50 or fewer emp.) 3/29/2026 "Fast, Reliable Messaging with Room for UI Improvement" 5/5 What do you like best about MSG91? I use MSG91 for sending OTPs, transaction SMS, and customer notifications for our web and mobile applications. It ensures fast and reliable message delivery, which is critical for user verification and real-time communication. Before using it, we faced delays and inconsistencies with message delivery, but MSG91 solved that with stable performance and high deliverability. The setup was straightforward, with clear documentation that made integration quick and easy. MSG91 makes it easy to track delivery and spot issues quickly, improving reliability. I also appreciate the product to the point of rating it a 10 out of 10 in terms of recommending to a friend or colleague. Review collected by and hosted on G2.com. What do you dislike about MSG91? The user interface and reporting could be more detailed and intuitive, especially for tracking campaign performance and analytics. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? MSG91 ensures fast, reliable message delivery for user verification and communication, solving delays and inconsistencies. The user interface helps track delivery and spot issues, enhancing reliability. Setup was straightforward with clear documentation. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Sandy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandy S.") SS Sandy S. Team Lead Hospital & Health Care Mid-Market (51-1000 emp.) 5/15/2026 "Easy API, Lightning-Fast Messaging, and Clear Pricing" 5/5 What do you like best about MSG91? Using their API is easy and sending messages on their system is lightning quick. Because of the complete clarity of the pricing model, we can budget easily. Review collected by and hosted on G2.com. What do you dislike about MSG91? The visual reporting feature in the admin dashboard should be improved to be faster and modern. Moreover, the response time of the hole support for complex technical problems has to be decreased. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? The system's uptime and reliability are excellent. In the last few months, we have not noticed any major service downtime or message drop, which is extremely important for our application. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Bharat R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat R.") BR Bharat R. Manager Hospital & Health Care Mid-Market (51-1000 emp.) 5/17/2026 "High Delivery Success Rate, Easy Integration, and Transparent Pricing" 5/5 What do you like best about MSG91? You can be very pleased with the delivery success rate, and the integration process is easy. The pricing structure is transparent and there is no delay in sending OTPs and notifications. Review collected by and hosted on G2.com. What do you dislike about MSG91? When larger files are used reporting panel on admin dashboard will slow down. The improvement of the response time on live chat support also requires improvement. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? We mainly use it to send staff duty schedules, shift reminders and internal care team notifications in an automated way. It has greatly reduced our need for manual communication. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mark T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark T.") MT Mark T. Supported Living Manager Writing and Editing Mid-Market (51-1000 emp.) 5/15/2026 "Excellent Delivery Rates and Developer-Friendly API Setup" 5/5 What do you like best about MSG91? The message delivery rate is extremely excellent and the API setup process is very developer-friendly. Their pricing structure is clear and OTPs and notifications are delivered without any latency. Review collected by and hosted on G2.com. What do you dislike about MSG91? The admin dashboard’s reporting panel is slow. Consequently, it cannot manage huge data files. Moreover, the time taken for live chat response can be improved. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? We mainly use it to send staff duty schedules, shift cancellation alerts and internal care team notifications in an automated way. It has greatly reduced our manual labour. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic IH Isabella H. Growth Marketing Lead Small-Business (50 or fewer emp.) 4/2/2026 "All-in-One SMS, Email & WhatsApp Campaigns With Clear, Actionable Analytics" 5/5 What do you like best about MSG91? Having SMS, email, and WhatsApp all in one platform makes it much easier to plan and run campaigns. The analytics provide a clear view of engagement across each channel, which helps me understand what’s working. I also like the flexibility to create targeted campaigns based on what I need. On top of that, the usage-based pricing is a helpful option. Review collected by and hosted on G2.com. What do you dislike about MSG91? The email customization options could be expanded further. Also, the campaign setup interface can feel a bit overwhelming at first, especially when you’re just getting started. Review collected by and hosted on G2.com. What problems is MSG91 solving and how is that benefiting you? MSG91 lets us run multi-channel campaigns without having to switch between different tools, which saves time and makes it easier to coordinate our marketing efforts. Having everything in one place also helps us reach customers more effectively and track performance more consistently. Overall, it has simplified our communication strategy and made our day-to-day workflow smoother. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about MSG91? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MSG91 ](https://www.g2.com/products/msg91/discussions/new) ![Hannah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah P.") HP Hannah Pither • Last activity 3 months ago How are you using MSG91 for appointment confirmations and OTPs, and what admin/reporting gaps remain? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-msg91-for-appointment-confirmations-and-otps-and-what-admin-reporting-gaps-remain) ![Bharat R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat R.") BR Bharat Rao • Last activity 3 months ago MSG91 for automated staff notifications: how do you handle dashboard slowdowns with large reports? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/msg91-for-automated-staff-notifications-how-do-you-handle-dashboard-slowdowns-with-large-reports) [ View all Discussions ](https://www.g2.com/products/msg91/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 22% [ View More Pricing Information ](https://www.g2.com/products/msg91/pricing) MSG91 Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_47d3a1103e64b9c2d8d907d26f16e836/twilio.png "Product Avatar Image") Twilio 4.1/5(530) [ Compare Now ](https://www.g2.com/compare/msg91-vs-twilio) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2781d4820b53633f9b6a8583b6475bcf/gupshup.jpg "Product Avatar Image") Gupshup 4.4/5(67) [ Compare Now ](https://www.g2.com/compare/gupshup-vs-msg91) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_94cbca44569818513519d364cc037f18/plivo.png "Product Avatar Image") Plivo 4.5/5(747) [ Compare Now ](https://www.g2.com/compare/msg91-vs-plivo) ##### ##### MSG91 Features Functionality Ease Of Integration API Call Speed Unified Communications Support Documentation Community Support Professional Support SMS Platform Reporting API Integration [ View More Features ](https://www.g2.com/products/msg91/features) ## Top-Rated Alternatives [ ![Twilio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio") Twilio 4.1/5(530) ](https://www.g2.com/products/twilio/reviews) [ ![Plivo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Plivo") Plivo 4.5/5(747) ](https://www.g2.com/products/plivo/reviews) [ ![Vonage Communications APIs](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vonage Communications APIs") Vonage Communications APIs 4.2/5(404) ](https://www.g2.com/products/vonage-communications-apis/reviews) [ View All Alternatives ](https://www.g2.com/products/msg91/competitors/alternatives) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email)[RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging)[Multi-Factor Authentication (MFA)](https://www.g2.com/categories/multi-factor-authentication-mfa)[Communication Platform as a Service (CPaaS)](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)[Phone Verification](https://www.g2.com/categories/phone-verification) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which cloud edge security providers give the strongest threat detection and response for companies with geographically distributed sites that need consistent enforcement everywhere?](https://www.g2.com/discussions/which-cloud-edge-security-providers-give-the-strongest-threat-detection-and-response-for-companies-with-geographically-distributed-sites-that-need-consistent-enforcement-everywhere)[Most recommended AI service for sales teams](https://www.g2.com/discussions/what-s-the-most-recommended-ai-service-for-sales-teams)[Top-rated platforms for mentoring and coaching programs](https://www.g2.com/discussions/top-rated-platforms-for-mentoring-and-coaching-programs) [Which job shop management tools give a shop owner real-time visibility into job status and bottlenecks without requiring a full-time person to maintain the system?](https://www.g2.com/discussions/which-job-shop-management-tools-give-a-shop-owner-real-time-visibility-into-job-status-and-bottlenecks-without-requiring-a-full-time-person-to-maintain-the-system)[What is the best software for handling sales rep commissions](https://www.g2.com/discussions/what-is-the-best-software-for-handling-sales-rep-commissions)[Pros and Cons Details](https://www.g2.com/products/msg91/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)