
The most interesting thing about HeyGen is that it turns an avatar into an **operational communicative interface**, not a visual effect. It allows control over tone, rhythm, and presence without technical friction, making it useful for institutional prototypes, narrative impact testing, and "wow effect" validation without deploying complex infrastructure. It doesn't provide intelligence; it provides **framing, body, and timing** to the message, which is exactly what's needed when the priority is public perception and symbolic activation, not technical complexity. Review collected by and hosted on G2.com.
The problematic aspect of HeyGen is that **it tends to confuse presence with meaning**. The avatar works well on a visual and performative level, but the system pushes towards flat, generic, and excessively "perfect" messages, which can erode credibility in demanding cultural or institutional contexts. Additionally, it limits fine control over micro-expressions, real silences, and non-linear variations of speech, and reinforces the illusion of intelligence when in reality there is only **staging**. If the text and framework are not well designed, the risk is to appear as animated marketing instead of cultural infrastructure. Review collected by and hosted on G2.com.
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This review has been translated from Spanish; Castilian using AI.






