---
title: Feefo Reviews
meta_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 148 reviews by the users' company size, role or industry
  to find out how Feefo works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 148
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Feefo Reviews
**Vendor:** Feefo  
**Category:** [Review Management Software](https://www.g2.com/categories/review-management-software)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 148
## About Feefo
Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers 



## Feefo Pros & Cons
**What users like:**

- Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. (59 reviews)
- Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. (49 reviews)
- Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. (41 reviews)
- Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. (31 reviews)
- Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. (25 reviews)
- Intuitive (22 reviews)
- User Interface (22 reviews)
- Easy Setup (21 reviews)
- Customer Feedback (20 reviews)
- Users value Feefo for its **proactive support and insightful reporting** , significantly enhancing customer experience and business growth. (20 reviews)

**What users dislike:**

- Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. (9 reviews)
- Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. (9 reviews)
- Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. (7 reviews)
- Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. (7 reviews)
- Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. (6 reviews)
- Users find the **report complexity** of Feefo limiting, despite improvements, affecting the ease of managing reviews. (6 reviews)
- Users experience **delays** in implementation and support resolution, impacting overall satisfaction with Feefo&#39;s services. (5 reviews)
- Users find **difficult reporting** issues due to complex brand hierarchies, affecting navigation and overall engagement. (5 reviews)
- Feature Deficiency (5 reviews)
- Inefficiency (5 reviews)

## Feefo Reviews
  ### 1. Great platform to manage customer reviews!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Martha B. | Marketing Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

Easy to use platform to capture and manage customer reviews. The customer service team are great at helping with any queries we have - quick responses and clear, concise replies. 
Well know brand name so customers are more likely to leave reviews, plus with an easy to follow questionnaire our response rate has been great! 
Easy to integrate with and had an informative onboarding call.

**What do you dislike about Feefo?**

Sometime sit is not always clear as to the outcome of a review that is marked for moderation - you have to go in and check the status manually but would be good to have a notification.

**What problems is Feefo solving and how is that benefiting you?**

To capture feedback directly from customers, reply to any feedback and be able to capture UGC.

**Official Response from Steven Powell:**

> Hi Martha,

Thank you so much for the fantastic feedback! We're thrilled that you find our platform easy to use and that our customer service team has been so helpful. It's brilliant to hear that our brand name and questionnaire have led to a great response rate for you. 

We appreciate your suggestion about notifications for moderated reviews. We understand how a more automated process would be helpful, and we’ll definitely keep this in mind as we continue to improve our platform. 

The Feefo Team

  ### 2. Utilising Feefo to capture key feedback from customers with trust of independence

**Rating:** 4.5/5.0 stars

**Reviewed by:** martin b. | Commercial Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

Ability to capture reviews of our customers with unbiased independence

Ability to capture data and verbatim alongside multi media (photos / videos) - to feed into and enhance our online presence via SEO and social media in parallel to our own website

Account Management reviews - with efforts to improve the Feefo products available to customers 

Quick responses from Support Desk team and the ease / ability to self serve via a core and tailored reporting service 

Trust in the security of our customer data and adhering to wider legal / GDPR regulations

**What do you dislike about Feefo?**

Enhancements of existing products can sometimes knock out existing services without any communication, (although when raised, reinstating, revised solutions are put in place in a reasonable time frame)

**What problems is Feefo solving and how is that benefiting you?**

Capturing and transferring data and multi media content to help assess and analyse our brand and products we offer to make decisions to improve our commercial performance and the customers experience 
Ensuring responses are suitable to publish (will ask for rewording if swear words used / inappropriate pictures)

**Official Response from Steven Powell:**

> Hi Martin, 

Thank you for this detailed review. 

We're delighted to hear that you value our ability to capture unbiased reviews and multimedia, and that our support team and reporting services are meeting your needs. We also take our commitment to data security and GDPR very seriously, so we’re glad to hear this is something you trust us with. 

We appreciate your feedback about product enhancements occasionally causing disruptions. We're always working to improve our communication and implementation processes, and your comments will help us do better.

The Feefo Team

  ### 3. Helping us capture our members' journeys

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

We find Feefo really easy to use. Uploading member data is seemless and viewing and responding to reviews is intuative. We use Feefo every week to seek new reviews from members who have interacted with the business and it's a great tool to return to when looking for quotes for promotional material. Feefo also offer a range of marketing widgets as options to feature reviews on our website and their annual Trusted Service Awards give us a tangible result from our members' positive feedback. Our contact, Ollie, is personable, reliable, and there whenever we need. I don't see us ever moving away from Feefo, it's a core part of our strategy for seeking and promoting our members' feedback.

**What do you dislike about Feefo?**

We get everything we need from Feefo, there is nothing we particularly dislike.

**What problems is Feefo solving and how is that benefiting you?**

Feefo helps us to capture our members' positive experiences, identify any common issues or challenges members face, and find ways to improve our service. It's a great way for us to gather quotes from our members to promote on social media and in promotional materials.

**Official Response from Steven Powell:**

> Hi there, 

This is such a fantastic review! We are so thrilled to hear that Feefo is a core part of your strategy and that you find our platform so easy and intuitive to use. It's wonderful that you're getting so much value from our marketing widgets and Trusted Service Awards. 

We're also delighted that your Customer Success Manager, Ollie, is providing you with such great support. Thank you for your loyalty and for sharing your positive experience! 

The Feefo Team

  ### 4. Amazing service! Incredible support and great results!

**Rating:** 5.0/5.0 stars

**Reviewed by:** paul b. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

I found the onboarding process incredibly easy. The customer support in getting off the ground was fantastic. The integration was seamless. We have been using Feefo for almost three years and the benefit we have found is hugely significant. I log onto Feefo every morning to see customers are leaving honest reviews so we can improve on certain pinch points but most importantly, when customers are contemplating shopping with us they can see that we are trusted thanks to Feefo reviews. The ongoing support we have with our account manager Ollie has been fantastic, no issue to big or tow small and he turns it around for us immediately!
I couldn't recommend Feefo highly enough

**What do you dislike about Feefo?**

I have zero complaints, they have carried out everything they have promised in their initial pitch

**What problems is Feefo solving and how is that benefiting you?**

Customer trust is absolutely huge for us. Feefo helps us negate any doubt the customer might have due to the sheer bulk of reviews we have built up over the years

**Official Response from Steven Powell:**

> Hi Paul, 

Wow, thank you for this incredible review! We're so delighted to hear that you had an easy onboarding process, seamless integration, and are finding so much significant benefit from our platform. It's absolutely brilliant that you're logging in every morning and that the ongoing support from your Customer Success Manager, Ollie, is so fantastic. 

Your kind words and high recommendation mean the world to us. Thank you for being such a valued customer! 

The Feefo Team

  ### 5. Very Happy with our Feefo Experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

Feefo has been a great partner of ours for over over five years.  We've had a great relationship with our account manager for a long time, which is rare these days with software companies.  They have responsive support, are frequently updating the service with new enhancements, and provide everything our small business needs as a review aggregator at a good price.  We use the product every day and it's always been very stable and reliable.  Any technical issues we've experience over the years were resolved by feefo quickly.

**What do you dislike about Feefo?**

Some new features they implement, which I think should be included in our subscription for free, are behind a pay wall.

Our Feefo business reviews page displays on Google searches lower than some of their competitors.  Meaning potential customers searching for business reviews about our company will see another reviews company show first.

**What problems is Feefo solving and how is that benefiting you?**

Collecting product and service reviews from our customers and displaying them in meaningful ways on our website and search engines.

**Official Response from Steven Powell:**

> Hi there, 

Thank you for being a long-standing partner of ours! We're so pleased to hear that you have a great relationship with your Customer Success Manager, and that you find our support responsive and our platform stable. 

We appreciate you bringing your concerns about new features and Google search rankings to our attention. We understand the importance of both and are always working to provide the best value and visibility for our customers. Your feedback is truly valuable as we continue to evolve our services. 

The Feefo Team

  ### 6. Business Focussed, Legitimate Review Platform with Great Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

We love that Feefo are focussed on the benefit of reviews for businesses, and ensuring all reviews are verified to prevent damage to businesses reputation by stray reviewees. The badges once you've been with them a while is a fantastic idea and makes it all much more credible and we love the Treefo incentive too. Their customer service not only to set up but the check-ins thereafter have been great. You don't get forgotten about after they've sold it to you. 
The platform is really user friendly and the implementation team were fantastic. It integrates well with our Magento site and we use Feefo daily to see reviews, check stats etc.

**What do you dislike about Feefo?**

We don't have the ability to use Feefo with Sage 50 accounts easily. Previously we used trustpilot who used to send service review invites using a cc email address which was great for us. But I feel what we've gained outweighs what we've lost.

**What problems is Feefo solving and how is that benefiting you?**

False reviews being left is a problem of the past for us and our main goal was an increase in product reviews, their platform is so flexible and they will work with you to achieve your goals. Having a dedicated account manager makes it all the better. Between Kim Owen and Louise Cross I'm very pleased with the service they provide us.

**Official Response from Steven Powell:**

> Hi there, 

Thank you for this brilliant and detailed review! 

We're delighted to hear that you love our focus on verified reviews, our loyalty badges, and the Treefo incentive. It's wonderful that you feel well-supported and that our platform is user-friendly and integrates well with your Magento site. 

We appreciate your feedback about the Sage 50 accounts and the cc email address functionality. We're always looking for ways to improve our integrations, and we're so glad that you feel the benefits you've gained outweigh what you've lost. 

The Feefo Team

  ### 7. Excellent Pricing, Customizable Features, and Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katie N.

**Reviewed Date:** August 07, 2025

**What do you like best about Feefo?**

I appreciate Feefo's competitive pricing structure and the flexibility to add or remove features for different costs. It's easy to set up, and the intuitive dashboard helps me access key metrics quickly without needing to employ extra staff yet for analysis work. I also value the customisation options for branded graphics and the proactive support from my account manager and the development team. Feefo's quantitative and qualitative feedback insights are crucial for refining our customer service and product priorities, enabling us to make informed decisions and improve our offerings. We have found that sharing the reviews internally to our staff is a really powerful motivator for them.

**What do you dislike about Feefo?**

I found it difficult to integrate Feefo into our SharePoint internal intranet. It required pasting a considerable amount of code, which was straightforward on our website but not as easy on the SharePoint intranet. This integration challenge remains unresolved, and our IT team is still working on it to effectively utilise the widget.

**What problems is Feefo solving and how is that benefiting you?**

I find Feefo enables us to collect quantitative and qualitative feedback easily, helping our startup prioritise which of our product development priorities should be next, and maintain efficient operations with a slim staff. Its user-friendly dashboard and customisable branding empower me to manage marketing without needing extra resources. Another good feature is that I've been able to add a number of our staff as users at no extra cost and I've been able to tailor their preferences so that they can immediately be notified when a review relevant to their department comes in. That has helped to integrate Feefo as part of our shared language for growth strategy across the business.

**Official Response from Steven Powell:**

> Hi Katie, 

Thank you for this brilliant and detailed review! We're so happy to hear that you're getting great value from our pricing, dashboard, and customisation options. 

It's fantastic that our insights are helping you make informed decisions and that sharing reviews internally is a powerful motivator for your team. 

We appreciate you bringing the SharePoint integration challenge to our attention. We understand the importance of making integrations seamless and will certainly keep this in mind as we work to improve our platform’s flexibility. 

The Feefo Team

  ### 8. Simple Revie Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Delasi A. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 26, 2025

**What do you like best about Feefo?**

We love Feefo for its simplicity; we're able to collect and manage genuine reviews from real guests easily. They also provide a dedicated Success Manager who ensures we get the best from the product.

**What do you dislike about Feefo?**

Implementation took longer than we expected, but once you're up and running, it pretty much runs itself.

**What problems is Feefo solving and how is that benefiting you?**

Before we used Feefo, most people were using Google to leave reviews. The issue with this was that we had no way of verifying whether these were genuine or fake. Feefo's closed invite-only model ensures we're able to collect feedback from real guests who have experienced our product.

  ### 9. Feefo fabulous

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer H. | Customer Service Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 19, 2024

**What do you like best about Feefo?**

We have an excellent working relationship with our success director and no question or query is too small for their notice. 
Feefo dashboard itself is easy to navigate and is reliable for consistent use.

**What do you dislike about Feefo?**

There are some features since the merger from Reevoo that are missing on the Feefo dashboard that now requires someone from Feefo to manualy prodcuse that data for us.  Would have been nice to keep the functionally we had but hopefully we can gain new features that we can use instead in future.

**What problems is Feefo solving and how is that benefiting you?**

Ability to amend and personalise questionnaires, getting product performance scores and feedback relating to website functionality.

**Official Response from Bobby Thorpe:**

> Hi Jennifer,

Thank you for your fantastic feedback on Feefo!

We're delighted to hear about your excellent experience with our team and platform. Regarding missing features since the merger from Reevoo, let me take this back to the team.

Your feedback is invaluable to us as we strive to continuously improve our solution. If you have any further questions or suggestions, please don't hesitate to reach out.

Best regards,

The Feefo Team

  ### 10. Great features and Product and Service split

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steve D. | Chief Commercial Officer (CCO), Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

The features that feefo offer allow to gather customer reviews not only about how we are doing as a company but how the rental providers are doing. This gives us great insight into the issue that our customers may face with potential providers and allows us to use that in our meetings to improve the customer experience. We have made some important changes from the feedback.

**What do you dislike about Feefo?**

I am happy with all aspects currently. We are able to request new features or ideas if needed.

**What problems is Feefo solving and how is that benefiting you?**

We know in real time what the customer thinks, this enables us to act fast to solve the problems.

**Official Response from Steven Powell:**

> Hi Steve, 

Thank you for the positive feedback! We're thrilled that our features are giving you great insight into your rental providers and that you're using this feedback to make important changes and improve the customer experience. It's wonderful to hear that you are happy with all aspects of our service and feel empowered to request new features. 

We love hearing your ideas! 

The Feefo Team

  ### 11. Best review platform out there

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abhishek R. | E commerce Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

Feefo is great in collecting reviews, and showcasing these on my website, it gives my customers confidence in buying our products. Its platform is easy to navigate, customer support is great, and easy to integrate with my website.

**What do you dislike about Feefo?**

I dont have many downsides, i think it's a great platform

**What problems is Feefo solving and how is that benefiting you?**

Feefo helps Belledorm by providing verified customer reviews, which enhance trust and transparency. It allows us to showcase authentic feedback, improving customer confidence in our products. This leads to better customer satisfaction and informed purchasing decisions, ultimately boosting our reputation and sales.

**Official Response from Steven Powell:**

> Hi Abhishek, 

Thank you so much for your feedback! We're delighted to hear that Feefo is helping you build customer confidence and that you find our platform easy to navigate and integrate. It's brilliant that our customer support is meeting your needs and that you're having such a positive experience. 

The Feefo Team

  ### 12. Excellent service - helps us engage with our customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex M. | Senior Creative Content Writer, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Feefo?**

It is very easy to use, allows us to instantly make contact with our customers, find out more about what they liked about the experience they booked onto, but also refer any issues onto our suppliers as and when needed for investigation from these reviews to provide greater customer support.

**What do you dislike about Feefo?**

Nothing to dislike - very accessible and functional!

**What problems is Feefo solving and how is that benefiting you?**

It is helping us to identify areas of improvement for our existing products with our suppliers so they can make these even more enjoyable for our customers.

  ### 13. Great platofrm with fantastic customer support from the Feefo Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jono E. | Operations Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Feefo?**

Support and ease of use. I find the reviews being set up the way they are shows they are genuine and can really be used for marketing purposes and team morale. The support from my account manager Janet is second to none across any service I have ever used

**What do you dislike about Feefo?**

I would like if it was easier to generate reports for set time frames to share with the team

**What problems is Feefo solving and how is that benefiting you?**

Getting genuine customer reviews that can be used for the team and business

**Official Response from Steven Powell:**

> Hi Jono, 

Thank you for sharing your thoughts! 

We're delighted to hear that you find our platform easy to use and that you appreciate the genuine nature of our verified reviews. It's also wonderful to know that the support from your Customer Success Manager, Janet, has been so exceptional. 

We appreciate your feedback about generating reports for specific time frames and will certainly take this on board. Your suggestions are vital for us to keep improving. 

The Feefo Team

  ### 14. Direct customer feedback and insights in our hands!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** August 18, 2025

**What do you like best about Feefo?**

Easy to use platform with lots of great features from insights to social media posting. Gives great insight to what our customers think of the service we deliver along with the quality of our products. Allows us to celebrate the positives and focus on specific improvements directly from what our customers tell us. 
Easy to set up different campaigns depending on what we want to focus on throughout the year.

**What do you dislike about Feefo?**

We see around 10/15 reviews coming in to us each week so not huge volumes but what we do see and have access to is enough for a business our size. No real negative comments to mention.

**What problems is Feefo solving and how is that benefiting you?**

A recent example: we started selling the new Fairphone 6, this was a really big deal for us as it's our flagship mobile. Feefo allowed us to send out reviews to customers who purchased the handset and gain insight in to what our customers thought. This helps us shape how we market, advertise, sell and service customers - if the campaign goes well then we don't need to change a great deal, if the feedback from the campaign isn't so positive it allows us to make the changes our customers tell us which means we can deliver great products that meet customer needs. Feefo solves the issue of having customer insight in the palm of our hands.

**Official Response from Steven Powell:**

> Hi there,

Thank you so much for this brilliant feedback! We're absolutely delighted to hear that you find our platform easy to use and that our features are providing you with such great insights.

It's wonderful to know that Feefo is helping you celebrate your successes, identify areas for improvement, and get a real-time understanding of what your customers think. The Fairphone 6 example is a fantastic illustration of how our platform can help a business like yours gain valuable insights to shape your strategy.

We are thrilled that you have no negative comments to mention and that the review volume is a perfect fit for your business. We're committed to putting customer insight right in the palm of your hands, and we're so glad that's the experience you're having.

The Feefo Team

  ### 15. A Trusted Partner Driving Customer Experience Excellence

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** August 13, 2025

**What do you like best about Feefo?**

We've been working with Feefo for several years now, and the partnership continues to go from strength to strength. From the outset, Feefo has demonstrated a deep understanding of our goals and a genuine commitment to helping us elevate our customer experience strategy.

Their platform is intuitive, reliable, and packed with features that allow us to gather, analyze, and act on customer feedback in real time. The insights we've gained have been instrumental in shaping our service improvements and driving customer loyalty.

What truly sets Feefo apart is their collaborative approach. They’re not just a vendor—they’re a strategic partner. Their team is proactive, responsive, and always open to exploring new ideas and innovations. We've seen consistent progress in our feedback response rates and customer satisfaction metrics, thanks in part to their ongoing support and enhancements to the platform.

Feefo’s dedication to continuous improvement and their willingness to adapt to our evolving needs make them an invaluable part of our customer experience ecosystem. We look forward to continuing this successful relationship and exploring new opportunities together.

**What do you dislike about Feefo?**

There isn't anything to dislike about Feefo

**What problems is Feefo solving and how is that benefiting you?**

Feefo has been instrumental in helping us solve several key challenges around customer feedback and experience management. Before partnering with Feefo, we struggled with fragmented feedback channels, low response rates, and limited visibility into customer sentiment.

Problems Feefo Solves:

Low Engagement with Feedback Requests: Feefo’s verified review system and customizable outreach tools have significantly improved our response rates and customer engagement.
Lack of Trustworthy Data: By focusing on verified reviews, Feefo ensures the feedback we receive is authentic and reliable, helping us make confident decisions.
Limited Insight into Customer Sentiment: Their analytics dashboard gives us a clear view of trends, pain points, and opportunities, allowing us to proactively address issues and improve satisfaction.

**Official Response from Steven Powell:**

> Hi there, 

This is absolutely brilliant to hear! We're so incredibly proud to be considered a strategic partner for you. It's a genuine pleasure to work with you and we're thrilled that our platform has been so instrumental in helping you elevate your customer experience. Your kind words about our team and our collaborative approach mean the world to us. 

We look forward to many more years of success together! 

The Feefo Team

  ### 16. Perfect for First-Time Business Owners—Super Easy to Navigate

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2025

**What do you like best about Feefo?**

Incredibly easy to navigate as a first time business owner.

**What do you dislike about Feefo?**

Not many downsides that spring to mind to be honest.

**What problems is Feefo solving and how is that benefiting you?**

Feefo have really helped us get started in building up a healthy reputation within the industry. It is too early to give specifics as of yet but I have certainly noticed an increase in lead generation since using feefo.

  ### 17. Great for Bulk Invites, But Has a Learning Curve

**Rating:** 5.0/5.0 stars

**Reviewed by:** rob c. | Head of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Feefo?**

The ability to upload multiple invites at one time

**What do you dislike about Feefo?**

It takes a bit of getting used to, not as intuitive as some web based systems

**What problems is Feefo solving and how is that benefiting you?**

As mentioned previously, the functionality takes a bit of getting used to. Having someone like Janet Donovan-Mendy on hand to help has been fantastic.
She has been extremely patient with us, and is proactive in the support she offers. Always willing to jump on a call and talk and show us through the functionality

  ### 18. Great service from the Feefo team and outcome for the business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2025

**What do you like best about Feefo?**

We have received great customer and candidate feedback which helps us assess our level of service. We also have an exceptional Customer Success Manager in Feefo and this enables us to get the best out of the platform. The platform itself is very easy to use and the implementation process was very smooth.

**What do you dislike about Feefo?**

It had taken us some time to understand some more complex parts such as data upload but this was overcome with useful guides and conversations with our Customer Success Manager.

**What problems is Feefo solving and how is that benefiting you?**

It is helping us assess our level of service and customer and candidate satisfaction so we can continue to improve and provide the best possible service

**Official Response from Steven Powell:**

> Hi there, 

We are thrilled to hear that you're receiving great feedback and that our platform is helping you assess your service. 

It’s wonderful to know that your Customer Success Manager and our guides have been so helpful, making the implementation process smooth and assisting you with some of the more complex parts. We’re committed to making Feefo as easy to use as possible, and your feedback is invaluable as we continue to enhance our platform. 

Thank you for your kind words! 

The Feefo Team

  ### 19. Join Feefo

**Rating:** 5.0/5.0 stars

**Reviewed by:** Linda J.

**Reviewed Date:** September 24, 2025

**What do you like best about Feefo?**

I appreciate how easy Feefo is to set up, with the straightforward process making it simple to start using. It allows me to see what other companies are doing, which is valuable for gaining market insights. It simplifies finding various companies that people might need, enhancing my ability to explore options.

**What do you dislike about Feefo?**

I’m not sure there is anything to dislike.

**What problems is Feefo solving and how is that benefiting you?**

Feefo provides insights into market competitors, simplifying my ability to find and evaluate companies with comprehensive feedback on their strengths and weaknesses.

  ### 20. It's been a pleasure working with Feefo.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Feefo?**

The Feefo team is always friendly, proactive, and quick to help. They really take the time to understand our needs and find solutions, which makes working with them a pleasure.

**What do you dislike about Feefo?**

With our complex brand hierarchy, reporting can be a bit tricky to navigate at first. That said, the Feefo team has been really flexible in creating a tailored report for us, which has made things much easier

**What problems is Feefo solving and how is that benefiting you?**

Feefo helps us gather genuine customer feedback across our brands, giving us valuable insight into customer sentiment. This allows us to identify strengths, address issues quickly, and showcase positive reviews to build trust with customers.

**Official Response from Steven Powell:**

> Hi there, 

We're so happy to hear that you find our team friendly, proactive, and a pleasure to work with! It's our goal to truly understand your needs and find solutions that work for you. 

We also appreciate your feedback about the complexity of reporting with your brand hierarchy. We're pleased that we were able to create a tailored report to make things easier, and we'll keep your comments in mind as we continue to enhance our reporting functionality. 

The Feefo Team

  ### 21. Easy to setup, great support team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Feefo?**

Feefo was easy to integrate with my ecommerce store, and made it simple to transfer reviews over from our previous review service. The customer support has always been quick when I needed it, and the team have kept in touch to help evaluate and improve the customer journey we have set up.

**What do you dislike about Feefo?**

Quite limited on how much feedback request emails can be customised.

**What problems is Feefo solving and how is that benefiting you?**

Feefo makes it easy for us to collect, manage, respond to and publish our reviews automatically. The process is easy to monitor and edit from how/when reviews are collected, and how they are displayed on the website.

**Official Response from Steven Powell:**

> Hi there, 

Thanks for the great feedback! We're thrilled that you found the integration and review transfer process so smooth. It's also wonderful to hear that our customer support team has been quick and helpful in improving your customer journey. 

We appreciate your comment about the customisation options for feedback request emails. We understand the importance of branding and will definitely take this into consideration as we continue to develop our platform. 

The Feefo Team

  ### 22. Excellent partner to expand on your platform reach capabilities

**Rating:** 4.0/5.0 stars

**Reviewed by:** Paula I. | Director of Customer Success, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 12, 2025

**What do you like best about Feefo?**

With Feefo we are able to provide extended and exclusive access to important platforms for our clients. Quick support, friendly contacts and easy to reach, Feefo makes a great partner!

**What do you dislike about Feefo?**

Some platforms are less supported than others, which can cause some disruptions or a less positive result.

**What problems is Feefo solving and how is that benefiting you?**

Access to platforms that are usually difficult to reach in review programs.

**Official Response from Steven Powell:**

> Hi Paula, 

We're so glad to hear that you see Feefo as a great partner! It's fantastic that we're helping you provide extended access to important platforms for your clients, and we're grateful for your kind words about our quick and friendly support. 

We appreciate your honesty about the support levels for some platforms, and we'll certainly take this on board as we continue to enhance our integrations. Your feedback helps us improve, so thank you! 

The Feefo Team

  ### 23. Excellent, personalised customer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katharine K. | Customer Insight Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

Personalised support to help me use Feefo as a review platform for the company I work for, and Feefo aligns well with our company values (e.g., sustainability, excellent service, etc.).

**What do you dislike about Feefo?**

Manual process for uploading multiple contacts but it isn;t too painful and it works.

**What problems is Feefo solving and how is that benefiting you?**

Feefo is a platform for verified 3rd party reviews which we also showcase on our company website.

**Official Response from Steven Powell:**

> Hi Katharine, 

Thank you for sharing your thoughts! We're so happy to hear that you're receiving personalised support and that Feefo aligns so well with your company's values. 

We appreciate your feedback about the manual process for uploading contacts. We understand it can be a bit of a chore, and we'll certainly keep this in mind as we work on future improvements to make things even smoother. 

The Feefo Team

  ### 24. Effortless for Clients, Slightly Confusing Navigation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Roscoe Rogers and Knight . | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 24, 2025

**What do you like best about Feefo?**

It is very easy for clients to leave a review

**What do you dislike about Feefo?**

It is a bit confused to navigate sometimes

**What problems is Feefo solving and how is that benefiting you?**

Gathering reviews

  ### 25. Easy and smooth to navigate, excellent feedback platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shannon W. | Guest Services Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 09, 2025

**What do you like best about Feefo?**

Good tools for data/analysing feedback. Very helpful staff. Smooth and easy to navigate around the platform.

**What do you dislike about Feefo?**

Uploading the data from our booking system can be quite time-consuming sometimes, an integration would be good.

**What problems is Feefo solving and how is that benefiting you?**

I had several questions about our account and the friendly customer service team organised a meeting for an account catch up which was great.

**Official Response from Steven Powell:**

> Hi Shannon, 

Thanks for the great feedback! We're so happy to hear that you find our tools and staff helpful, and that you enjoy navigating the platform. 

We appreciate you bringing up the time-consuming nature of uploading data from your booking system. 

We're always exploring new ways to make our integrations more seamless and efficient, and your feedback is really valuable to us. 

The Feefo Team

  ### 26. Responsive team, useful trust signals

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Wine and Spirits | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Feefo?**

Our point of contact is very responsive at short notice which is extremely helpful if anything comes up. Although we use Feefo a little differently to other companies, we have been able to collaborate together to make it work for us and generate important reviews that are displayed on our website and social media.

**What do you dislike about Feefo?**

It is more difficult for our business to effectively use it as intended. But, there are workarounds.

**What problems is Feefo solving and how is that benefiting you?**

It is helping our website appear up to date, helping highlight issues when we get critical feedback and more.

**Official Response from Steven Powell:**

> Hi there, 

Thank you for sharing your experience! We’re so glad to hear that your point of contact is responsive and that we’ve been able to collaborate to make Feefo work for your unique business needs. 

We appreciate your feedback about the challenges of using the platform in a non-standard way. It's great to hear that you've found workarounds, and we're committed to continuing to work with you to make sure Feefo is as effective as possible. 

The Feefo Team

  ### 27. Enhancing Customer Trust with Feefo

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mike W. | Proprietor, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 14, 2025

**What do you like best about Feefo?**

Feefo provides a reliable platform for gathering customer feedback. Its user-friendly interface makes it easy for our business to collect genuine customer reviews.  This helps us to enhance credibility and build customer trust.  Support tickets are answered quickly and the Feefo customer service team are extremely helpful and well-informed.

**What do you dislike about Feefo?**

It would be useful to be able to see individual order numbers for each customer transaction submitted to Feefo, these could then be displayed on manage feedback section of the site.

**What problems is Feefo solving and how is that benefiting you?**

It provides a reliable, integrated platform that enables us to showcase customer and product reviews.

  ### 28. Great, trusted review platform, valued and recognised by customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Guy R. | Website Manager, Automotive, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Feefo?**

Star ratings - promotional material that includes Star ratings is proven to perform more effectively and increase customer confidence

**What do you dislike about Feefo?**

Having to respond to reviews and keeping on top of the responses can sometimes be a challenge however overall I'm happy with the platform

**What problems is Feefo solving and how is that benefiting you?**

n/a

**Official Response from Steven Powell:**

> Hi Guy, 

We're so happy to hear that our star ratings are helping to increase customer confidence and that you're happy with the platform overall! 

We understand that keeping up with review responses can be a challenge. It's a great problem to have, but a challenge nonetheless!  We have our AI Replies capablity that should be able to help with this so please speak to your Customer Success Manager on this if you haven't already.

 The Feefo Team

  ### 29. Feefo Partnership

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Feefo?**

Feefo's collaboration with partnerships.

**What do you dislike about Feefo?**

Feefo doesn't have trending score matrix

**What problems is Feefo solving and how is that benefiting you?**

Feefo helps provides us with more focused reviews and customer voice on our partnership/corporate services. It has also provided us the opportunity to launch an individual employee NPS within the CC, that we haven't been able to operate previously. 
It has also provided much more defined and clearer verbatim in telephony performance, which in turn has allowed us to be more proactive in how we approach service and experience with our own customers.

**Official Response from Steven Powell:**

> Hi there, 

Thanks for your feedback! 

We're glad to hear that you appreciate our collaboration with partnerships. We also appreciate you mentioning the lack of a trending score matrix. We are always looking for ways to enhance our reporting and analytics, and your suggestion is really helpful as we consider future features. 

The Feefo Team

  ### 30. Easy implementation with good support.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ben F. | Managing director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Feefo?**

Support responds quickly and do their best to help as much as they can.

**What do you dislike about Feefo?**

Some informative support on the Google feed would be useful.

**What problems is Feefo solving and how is that benefiting you?**

Feefo helps new customers to feel confident in our brand.

**Official Response from Steven Powell:**

> Hi Ben, 

Thank you for the positive feedback on our support team! We're glad to hear that they respond quickly and are doing their best to help. 

We also appreciate your suggestion about providing more informative support on the Google feed. This is really helpful feedback, and we'll certainly keep it in mind as we enhance our support resources. 

The Feefo Team

  ### 31. Feefo are fantastic to use and the customer service is brilliant.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Feefo?**

Ease of Use, Ease of Implementation, Customer Support, Frequency of Use, Number of Features, Ease of Integration.

**What do you dislike about Feefo?**

I don’t dislike Feefo, every experience I’ve had so far has been positive.

**What problems is Feefo solving and how is that benefiting you?**

Feefo is helping us send out emails to our international transfer clients to review our business which we then display on our website. Since using Feefo our intake of 5 star reviews and positive feedback has increased.

**Official Response from Steven Powell:**

> Hi there, 

Thank you for the positive and concise feedback! 

We're so happy to hear that you've had a positive experience with our ease of use, implementation, and customer support. It's fantastic to know that you can't think of any dislikes - that's what we love to hear! 

The Feefo Team

  ### 32. Quick and easy.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kate  U. | Digital Marketing &amp; Social Media Assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

I love the fact that it's incredibly easy to use I've never used Feefo until starting at Blue Chip, and if there's ever anything I need help with, the team is very quick to respond and fix the issue.

**What do you dislike about Feefo?**

There isn't anything in particular I dislike.

**What problems is Feefo solving and how is that benefiting you?**

Currently Feefo are looking into how we can get high quality images from feedback.

**Official Response from Steven Powell:**

> Hi Kate, 

We're so glad you've had such a great experience with Feefo since starting at Blue Chip! 

It's fantastic to hear that you find our platform easy to use and that our team is quick to help whenever you need it. We’re thrilled that there’s nothing you dislike - that's what we love to hear!

The Feefo Team

  ### 33. Feefo saved the day! Amazing customer service. Staff went the extra mile to help!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Natalie  M. | Membership Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2024

**What do you like best about Feefo?**

Zoe (and Dee) have been absolutely wonderful. Zoe has helped me get to grips with Feefo for Kings Camps. I'm new to my role and she was extremely supportive and patient too. Her help with our feedback emails has such a knock on effect. She has truly help our members not only review our camps but made it possible for us to reward them for their support.

**What do you dislike about Feefo?**

FRom what I've seen so far, there's a lot to learn but Zoe has assurd me that she will be there every step of the way to help.

**What problems is Feefo solving and how is that benefiting you?**

We has some issues with our customer feedback email being received by our members. Zoe help re-issue these emails in order for us to log their reviews. Zoe is also going to help us with amendments to our future feedback emails and possibly loook at using a tag to narrow down our stats for future use.

**Official Response from Bobby Thorpe:**

> Thank you for sharing, Natalie! 

It’s wonderful to hear how supportive Zoe and Dee have been in helping you navigate Feefo, especially as you transition into a new role. The fact that Zoe’s assistance with your feedback emails has had a positive ripple effect is a fantastic example of how Feefo's  personalised support can make a difference. 

If there’s anything you’d like more guidance on, don’t hesitate to reach out!

The Feefo Team

  ### 34. Feefo are a great company with modern IT systems that support their client base well.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Matjan K. | Product Owner, Enterprise (> 1000 emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Feefo?**

The customer support is great and they provide modern, fast IT solutions.

**What do you dislike about Feefo?**

Feefo can improve their ability to deliver software enhancements on a time that is agreed with their client.

**What problems is Feefo solving and how is that benefiting you?**

Feefo allow us to have a syndication network, which allows all the brands that we sell in our site, to display their original reviews captured in their sites.

**Official Response from Steven Powell:**

> Hi Matjan, 

Thanks for your feedback! We're so glad you're happy with our customer support and fast IT solutions. 

We appreciate your comment about the timeliness of our software enhancements. We understand how important it is to deliver on time, and we'll certainly take this on board as we work to improve our development and communication processes. 

The Feefo Team

  ### 35. Reliable Review Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** sehrish  r. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

Feefo provides a simple and user friendly platform for collecting and managing feedback. The integration with our system is smooth  and the verified reviews help build trust with our customers

**What do you dislike about Feefo?**

Analytics  could be more customisable and would be  helpful to have more flexibility in branding and design for review request emails.

**What problems is Feefo solving and how is that benefiting you?**

Helps build trust with our customers.

**Official Response from Steven Powell:**

> Hi Sehrish,

Thank you for the positive feedback! We're so glad you find our platform simple and user-friendly, and that our verified reviews are helping you build trust. 

We really appreciate your suggestions about more customisable analytics and greater flexibility in branding for review request emails. Your input is invaluable as we work to enhance our platform and provide even more value to our customers. 

The Feefo Team

  ### 36. Outstanding Support, But Limited Email Customisation Options

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 28, 2025

**What do you like best about Feefo?**

The support is excellent, Ollie has always got time to help out and answer any questions I have.

**What do you dislike about Feefo?**

I find the options for customizing the review request emails to be somewhat limited.

**What problems is Feefo solving and how is that benefiting you?**

It provides our customers with an independent platform to leave their reviews, and it makes managing reviews extremely simple for us.

  ### 37. Amazing team, keeping us on track.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 12, 2025

**What do you like best about Feefo?**

The team have been amazing at helping us to create our Feefo review strategy, and have been great at keeping us on track with achieving our goals. We have been platinum with Feefo for 5+ years and Feefo have been an amazing help us supporting us to achieve this.

**What do you dislike about Feefo?**

Can be difficult to update campaigns to receive reviews, and manual process can be a bit time consuming

**What problems is Feefo solving and how is that benefiting you?**

Gives us a great opportunity to understand what our customers say about us publicly, and allows us to respond publicly too.

**Official Response from Steven Powell:**

> Hi there, 

Thank you for sharing your experience. We are thrilled to hear that the team has been amazing in helping you with your review strategy and that you've been a Platinum partner for over 5 years - that's a fantastic achievement! 

We appreciate your feedback regarding the difficulty and time-consuming nature of updating campaigns. We also understand how important efficiency is, and we’ll definitely keep this in mind as we work to make our platform even better. 

The Feefo Team

  ### 38. Great Account Management Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

The one to one account management is the best part of Feefo - they work closely with you to make sure you're getting the most from their service, using their knowledge to really help make a difference and not trying to sell you add-ons all the time, like other companies do.

**What do you dislike about Feefo?**

No issues with the service itself. My only concern is that they are starting to be shadowed by similar sites, such as Trustpilot.

**What problems is Feefo solving and how is that benefiting you?**

Lots of ways that we can promote our brand and reviews via Feefo's suite of widgets.

**Official Response from Steven Powell:**

> Hi there, 

Thank you for this wonderful feedback! We're so happy that you feel our one-to-one Customer Success Management is the best part of our service and that you appreciate our collaborative, non-sales approach. 

We also appreciate you sharing your concern about brand recognition. We're committed to showcasing the value and trust that our verified reviews bring to our customers, and we'll definitely keep your feedback in mind. 

The Feefo Team

  ### 39. Attentive account manager

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** August 12, 2025

**What do you like best about Feefo?**

Our account manager Emma Parson is very attentive and checks in to ensure we have all the latest information and understand the reporting used on the portal.

**What do you dislike about Feefo?**

I can think of no downsides to using Feefo

**What problems is Feefo solving and how is that benefiting you?**

Feefo are able to provide an easy portal to use regarding reporting and dashboards.

**Official Response from Steven Powell:**

> Hi there, 

Thank you for the wonderful feedback! 

It's fantastic to hear that your Customer Success Manager, Emma Parson, is so attentive and is helping you get the most out of our portal.

We’re delighted that you can't think of any downsides - that's what we love to hear! 

Thanks again for being a Feefo customer.

The Feefo Team

  ### 40. The "GO TO" Consumer Review Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Graham P. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Feefo?**

FEEFO is a business with a team of people that are truly passionate about its products and services and what they can bring to the table. It hands down beats the comp. brands.

**What do you dislike about Feefo?**

The partner programme needs more work to educate its members..

**What problems is Feefo solving and how is that benefiting you?**

none your dealing with my clients

**Official Response from Steven Powell:**

> Hi Graham, 

Thank you for the fantastic review! We're so proud to have a team that is passionate about what we do, and we're thrilled to hear that you feel we beat the competition. 

We truly appreciate your feedback about our partner programme, and we will definitely take this into account as we strive to improve our educational resources for our members. 

The Feefo Team

  ### 41. Feefo Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2025

**What do you like best about Feefo?**

Our Customer Success Manager, Frazer, is always on hand to help and assist to maximise the use of our Feefo account. His product knowledge has helped us transform our customer surveys!

**What do you dislike about Feefo?**

The annual rise in costs, but this is in line across the board

**What problems is Feefo solving and how is that benefiting you?**

Feefo is helping us to make our customers feel heard and it gives them a platform to voice their opinions. We can then use this to make changes and adjustments where necessary to improve customer satisfaction.

**Official Response from Steven Powell:**

> Hi there, 

Thank you for taking the time to share your feedback! We’re so glad to hear that Frazer has been such a huge help in transforming your customer surveys and that you feel well-supported. We also appreciate your understanding regarding our annual costs. It’s our mission to provide great value and we're committed to doing so. 

Thanks again! 

The Feefo Team

  ### 42. Authentic Feedback Made Easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2025

**What do you like best about Feefo?**

Ease of use.  Genuine feedback tool. Ease of Integration.

**What do you dislike about Feefo?**

Could have a more comprehensive reporting suite.

**What problems is Feefo solving and how is that benefiting you?**

Helps users understand the excellent quality  of our  products and the good customer service we provide.

  ### 43. Long term Feefo user - can highly recommend!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel C. | Senior eCommerce Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** August 12, 2025

**What do you like best about Feefo?**

Review Management
Online Reputation Management
User generated content
SEO Capabilities
Experience Management

**What do you dislike about Feefo?**

Our response rate is sometimes a little low

**What problems is Feefo solving and how is that benefiting you?**

Helping to identity our voice of customer and ensuring that we have product reviews in place online

**Official Response from Steven Powell:**

> Hi Daniel, 

We are so glad to hear you're getting great value from our platform, from review and reputation management to the SEO capabilities. 

Thank you for your feedback about response rates. We understand how important it is to maximise these, and we have just released our InMail feature and have other exciting initiaitives coming down the line to help you get the most out of your customer feedback.

The Feefo Team

  ### 44. Great customer support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2025

**What do you like best about Feefo?**

Customer support is responsive and thorough

**What do you dislike about Feefo?**

There are no downsides, the platform is easy to use

**What problems is Feefo solving and how is that benefiting you?**

Feefo reviews provide unbiased social proodf that we are a great company to purchase from

  ### 45. Great Customer Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 04, 2025

**What do you like best about Feefo?**

The support I received from Dajana was fantastic: her recommendations, along with her clear explanations, on how to make them was really helpful and I believe that the changes she has helped us make will be very beneficial to us.

**What do you dislike about Feefo?**

There is currently nothing I dislike about Feefo.

**What problems is Feefo solving and how is that benefiting you?**

Helping us to improve our presentation and communication to customers to encourage more reviews.

  ### 46. Very happy so far

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Feefo?**

Easy to use dashboard, and good support from the technical team when needed

**What do you dislike about Feefo?**

Nothing, we are happy with the product and customer support

**What problems is Feefo solving and how is that benefiting you?**

A simple way to provide future customers with feedback on our products and customer service

**Official Response from Steven Powell:**

> Hi there, 

Thank you for your feedback! We're so happy that you find our dashboard easy to use and that you're receiving good support from our technical team. It's brilliant to hear that you are happy with both the product and our customer support! 

The Feefo Team

  ### 47. For Sandals we use Feefo to understand guests experiences and find out a more in-depth  review.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 12, 2025

**What do you like best about Feefo?**

Using information from guests to find out what our customers enjoyed about their stay and also what we need to have a look at.

**What do you dislike about Feefo?**

The limited control over negative reviews as we have reviews on our website it would be better if we could easily filter out the bad ones.

**What problems is Feefo solving and how is that benefiting you?**

It allows us to identify any patterns that may be going on good or bad which benefits us.

**Official Response from Steven Powell:**

> Hi there,

Thanks for your feedback. 

We're thrilled that you're using the insights from our platform to understand what your customers enjoy and to identify areas for improvement. We appreciate you raising the point about filtering out negative reviews. 

Our verified review system is designed to build trust by ensuring all feedback, both positive and negative, is genuine and transparent. 

However, we're always listening to our clients, and your feedback is important to us as we continue to develop our features. 

The Feefo Team

  ### 48. Great service and great product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Feefo?**

Its always easy to get hold of our account manager. The product is great and we are always suggested better ways of working when it comes to using the platform.
There is so many aspects we are yet to use but they all look like great ways of growing our reviews from customers.

**What do you dislike about Feefo?**

No product review sharing across businesses. But I'm told its coming soon.

**What problems is Feefo solving and how is that benefiting you?**

no problems

**Official Response from Steven Powell:**

> Hi there, 

Thanks for the great feedback! We're thrilled that you find it easy to get in touch with your Customer Success Manager and that you appreciate the suggestions for better ways of working. We're happy to hear that you're excited about the many features on our platform.

We also appreciate you mentioning the product review sharing feature and we've made some great improvements to our Social Sharing capabilities recently, please ask your Customer Success Manager on this next time you catch up, hopefully you will be pleased with our progress.

The Feefo Team

  ### 49. Feefo enables us to get valuable feedback from customers that is useful to enhance our product range

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

Generates good insights for us to analyse.

**What do you dislike about Feefo?**

No automation when responding to customers reviews.

**What problems is Feefo solving and how is that benefiting you?**

Try out improved ways of obtaining feedback from customers.

**Official Response from Steven Powell:**

> Hi there, 

Thanks for the feedback! We’re thrilled to hear that Feefo is generating good insights for your business. We appreciate you bringing up the lack of automation for responding to customer reviews, if you haven't spoken to your Customer Success Manager about our new AI Replies feature yet please give them a shout. 

We understand the value of this and will certainly take your feedback on board as we look at future platform enhancements. 

The Feefo Team

  ### 50. Very good customer service in the last few months from Dajana, our account manager.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2025

**What do you like best about Feefo?**

Good customer service
Simple integration
Value for money

**What do you dislike about Feefo?**

Lower brsnd recognition than competitors

**What problems is Feefo solving and how is that benefiting you?**

Enabling us to show product reviews across multiple sites

**Official Response from Steven Powell:**

> Hi there,

Thanks for the concise and positive feedback! 

We're so glad you find our customer service, integration, and value for money to be good. We appreciate you raising the point about brand recognition. 

We're always working hard to increase our visibility and the trust associated with the Feefo brand, and we'll take your feedback into account. 

The Feefo Team


## Feefo Discussions
  - [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) - 1 comment

- [View Feefo pricing details and edition comparison](https://www.g2.com/products/feefo/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-18+03%3A10%3A21+-0500&secure%5Bsession_id%5D=8e373198-d241-40b9-9c7d-1ae2533aa064&secure%5Btoken%5D=74fec8f42be6014f06cd8a8830b34312147ceb0f244954bdfd4b93edde1eb58e&format=llm_user)
## Feefo Integrations
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Calendly](https://www.g2.com/products/calendly/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [Confluence](https://www.g2.com/products/confluence/reviews)
  - [Discord](https://www.g2.com/products/textaify-discord/reviews)
  - [EventMobi](https://www.g2.com/products/eventmobi/reviews)
  - [Freshdesk](https://www.g2.com/products/freshdesk/reviews)
  - [HubSpot Smart CRM](https://www.g2.com/products/hubspot-smart-crm/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews)
  - [Miro](https://www.g2.com/products/miro/reviews)
  - [Power BI Solutions](https://www.g2.com/products/power-bi-solutions/reviews)
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews)
  - [Salesforce CRM Connector](https://www.g2.com/products/salesforce-crm-connector/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)
  - [Webflow](https://www.g2.com/products/webflow/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)

## Feefo Features
**Analytics**
- Net Promoter Score (NPS)
- Customer Satisfaction (CSAT) Score
- Customer Effort Score (CES)
- Gamification

**Collection**
- Authentication
- Review Forms
- Personalization
- Engagement
- Community Q&A

**Agentic AI - Review Management**
- Adaptive Learning
- Natural Language Interaction

**Consumer Intelligence**
- Customer Feedback
- Competitive Intelligence
- Sentiment Analysis

**Customization**
- Stakeholder Management
- Multilanguage Support
- Multiple Branding Support
- Vertical-specific Solutions

**Moderation**
- Reviewer Validation
- Response Types
- Legal Agreements

**Reporting**
- Revenue Reporting
- Corporate Reporting
- Dashboard

**Media Monitoring**
- Social Networks Monitoring
- Social Media Management
- Digital Media Monitoring

**Use Cases**
- E-commerce
- Retail
- Customer Service

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Administration**
- Incentives
- Syndication
- Insights
- Content
- Sampling

**Agentic AI - Experience Management**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Display Options**
- Badges
- Widgets
- Integration & APIs
- Marketing

**Agentic AI - Online Reputation Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Feefo Alternatives
  - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews)
  - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (643 reviews)
  - [Yotpo](https://www.g2.com/products/yotpo/reviews) - 4.3/5.0 (255 reviews)

