# Feefo vs Reviews.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Reviews.io excels in user experience, with many praising its seamless integration with platforms like Shopify. Users appreciate how easy it is to add reviews to specific pages, highlighting the platform's intuitive interface and responsive support team.
- **Users say** Feefo provides a strong sense of partnership, with long-term clients noting the consistent support from account managers. This ongoing assistance is seen as a significant advantage, especially in industries where trust is crucial, making Feefo a reliable choice for managing customer feedback.
- **Reviewers mention** that Reviews.io has a higher overall satisfaction score, reflecting its ability to meet user needs effectively. With a notable score in customer support, users frequently commend the quick response times and effective problem-solving capabilities of the support team.
- **According to verified reviews** , Feefo's ease of implementation is a standout feature, with users appreciating how straightforward it is to get started. This ease, combined with ongoing support, makes it a favorable option for businesses looking for a hassle-free setup.
- **G2 reviewers highlight** that while Reviews.io has a larger volume of recent reviews, indicating a more active user base, Feefo's established presence and long-term partnerships provide a sense of reliability that some users find invaluable.
- **Users report** that both platforms offer solid features for managing reviews, but Reviews.io stands out with its flexibility and user-friendly design. Many users have noted the platform's effective product grouping and customization options, which enhance their overall experience.



| | Feefo | Reviews.io | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 131 | 649 | 
| **Largest Market Segment** | Small-Business (53.5% of reviews) | Small-Business (85.0% of reviews) | 
| **Entry Level Price** | Starting at £149.00 Per Month | $29.00 300 Review Invites Per Month | 

---
## Top Pros & Cons

### Feefo

Pros:
- Customer Support (59 reviews)
- Ease of Use (49 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Reporting (9 reviews)

### Reviews.io

Pros:
- Customer Support (82 reviews)
- Helpful (47 reviews)

Cons:
- Expensive (9 reviews)
- Difficult Setup (6 reviews)

---
## Ratings Comparison
| Rating | Feefo | Reviews.io | 
|---|---|---|
  | **Meets Requirements** | 8.9 (124 reviews) | 9.2 (539 reviews) | 
  | **Ease of Use** | 8.7 (124 reviews) | 8.9 (545 reviews) | 
  | **Ease of Setup** | 8.6 (93 reviews) | 8.6 (413 reviews) | 
  | **Ease of Admin** | 8.5 (62 reviews) | 9.0 (315 reviews) | 
  | **Quality of Support** | 9.5 (123 reviews) | 9.6 (543 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (65 reviews) | 9.4 (315 reviews) | 
  | **Product Direction (% positive)** | 9.3 (119 reviews) | 9.3 (489 reviews) | 

---
## Pricing

### Feefo

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £149.00 Per Month

Description: Feefo Essentials is an all-around solution to collecting feedback and gaining insights. 

Key Features:
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms 
- Customer Success Team – Get support from our team of experts and make the most of your feedback 
- Review Response – Show how much feedback means to you by responding to each review 

[Browse all 3 editions](https://www.g2.com/products/feefo/pricing)

#### Free Trial

No

### Reviews.io

#### Entry-Level Pricing

Plan: Essentials 

Price: $29.00 300 Review Invites Per Month

Description: Build trust & drive conversions, it's easier than ever to get started.

Key Features:
- Product & Company Reviews 
- Photo & Video Reviews 
- Automated Review Collection 

[Browse all 4 editions](https://www.g2.com/products/reviews-io/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.6/10 | 36 |
| **Reviews.io** | N/A | N/A |

#### Analytics

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.7 (34 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.5 (30 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.0 (28 reviews) | Not enough data | 
| **Gamification** | 7.0 (28 reviews) | Not enough data | 

#### Customization

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Stakeholder Management** | 7.9 (29 reviews) | Not enough data | 
| **Multilanguage Support** | 7.4 (28 reviews) | Not enough data | 
| **Multiple Branding Support** | 7.5 (27 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 7.1 (25 reviews) | Not enough data | 

#### Generative AI

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **AI Text Generation** | 7.8 (22 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (17 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 8.0/10 | 85 |
| **Reviews.io** | 8.5/10 | 249 |

#### Collection

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Authentification** | 7.9 (76 reviews) ✓ Verified | 8.3 (126 reviews) | 
| **Review Forms** | 8.5 (79 reviews) ✓ Verified | 8.8 (225 reviews) ✓ Verified | 
| **Personalization** | 8.1 (80 reviews) ✓ Verified | 8.6 (221 reviews) ✓ Verified | 
| **Engagement** | 8.3 (77 reviews) ✓ Verified | 8.6 (212 reviews) ✓ Verified | 
| **Community Q&A** | 7.4 (75 reviews) | 8.2 (188 reviews) ✓ Verified | 

#### Agentic AI - Review Management

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Adaptive Learning** | 7.1 (40 reviews) | 7.6 (14 reviews) | 
| **Natural Language Interaction** | 7.2 (40 reviews) | 8.0 (14 reviews) | 

#### Moderation

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Reviewer Validation** | 9.0 (78 reviews) ✓ Verified | 8.9 (212 reviews) ✓ Verified | 
| **Response Types** | 8.6 (75 reviews) ✓ Verified | 8.8 (205 reviews) ✓ Verified | 
| **Legal Agreements** | 8.3 (72 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Use Cases

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **E-commerce** | 8.3 (71 reviews) ✓ Verified | 9.0 (198 reviews) ✓ Verified | 
| **Retail** | 8.3 (66 reviews) ✓ Verified | 8.6 (176 reviews) ✓ Verified | 
| **Customer Service** | 8.5 (73 reviews) ✓ Verified | 9.0 (205 reviews) ✓ Verified | 

#### Administration

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Incentives** | 6.7 (66 reviews) ✓ Verified | 7.6 (164 reviews) ✓ Verified | 
| **Syndication** | 7.6 (66 reviews) | 8.0 (102 reviews) | 
| **Insights** | 8.1 (73 reviews) ✓ Verified | 8.4 (173 reviews) ✓ Verified | 
| **Content** | 8.0 (68 reviews) ✓ Verified | 8.7 (177 reviews) ✓ Verified | 
| **Sampling** | 7.2 (65 reviews) | Feature Not Available | 

#### Display Options

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Badges** | 8.7 (68 reviews) ✓ Verified | 8.5 (172 reviews) ✓ Verified | 
| **Widgets** | 8.8 (68 reviews) ✓ Verified | 8.9 (198 reviews) ✓ Verified | 
| **Integration & APIs** | 8.6 (67 reviews) ✓ Verified | 8.8 (193 reviews) ✓ Verified | 
| **Marketing** | 7.7 (64 reviews) ✓ Verified | 8.5 (174 reviews) ✓ Verified | 

#### Generative AI

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 8.0 (102 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.1/10 | 56 |
| **Reviews.io** | 8.3/10 | 270 |

#### Consumer Intelligence

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Customer Feedback** | 9.3 (55 reviews) ✓ Verified | 9.4 (226 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.4 (47 reviews) | 8.8 (170 reviews) ✓ Verified | 
| **Sentiment Analysis** | 8.4 (48 reviews) ✓ Verified | 8.8 (179 reviews) ✓ Verified | 

#### Reporting

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Revenue Reporting** | 6.9 (44 reviews) | 7.9 (151 reviews) | 
| **Corporate Reporting** | 7.6 (46 reviews) ✓ Verified | 8.2 (159 reviews) ✓ Verified | 
| **Dashboard** | 8.7 (53 reviews) ✓ Verified | 9.1 (208 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Social Networks Monitoring** | 6.1 (43 reviews) | 7.9 (151 reviews) ✓ Verified | 
| **Social Media Management** | 6.3 (43 reviews) | 8.0 (149 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 6.3 (44 reviews) | 8.1 (152 reviews) ✓ Verified | 

#### Generative AI

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 7.9 (76 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (27 reviews) | 7.8 (26 reviews) | 
| **Multi-step Planning** | 6.1 (26 reviews) | 8.3 (25 reviews) | 
| **Cross-system Integration** | 6.6 (25 reviews) | 8.5 (34 reviews) | 
| **Adaptive Learning** | 6.5 (25 reviews) | 8.2 (25 reviews) | 
| **Proactive Assistance** | 7.1 (25 reviews) | 8.3 (25 reviews) | 
| **Decision Making** | 6.9 (25 reviews) | 8.3 (25 reviews) | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)

**Unique to Feefo (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Feefo | Reviews.io | 
|---|---|---|
| **Small-Business** | 53.5% | 85.0% | 
| **Mid-Market** | 35.4% | 14.2% | 
| **Enterprise** | 11.0% | 0.8% | 

### By Industry

#### Feefo

- **Retail:** 16.5%
- **Leisure, Travel & Tourism:** 15.7%
- **Financial Services:** 6.3%
- **Insurance:** 5.5%
- **Apparel & Fashion:** 4.7%
- **Automotive:** 3.1%
- **Consumer Goods:** 3.1%
- **Marketing and Advertising:** 3.1%
- **Food & Beverages:** 2.4%
- **Hospitality:** 2.4%
- **Other:** 37.0%

#### Reviews.io

- **Retail:** 25.7%
- **Apparel & Fashion:** 8.7%
- **Consumer Goods:** 5.8%
- **Health, Wellness and Fitness:** 5.5%
- **Marketing and Advertising:** 3.9%
- **Food & Beverages:** 3.0%
- **Cosmetics:** 2.8%
- **Automotive:** 2.5%
- **Information Technology and Services:** 2.2%
- **Sporting Goods:** 2.1%
- **Other:** 37.7%

---
## Alternatives

### Alternatives to Feefo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (258 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (377 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2465 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews)

### Alternatives to Reviews.io

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (258 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (377 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2465 reviews)
- [Loox](https://www.g2.com/products/loox/reviews) — 4.9/5 stars (30 reviews)

---
## Top Discussions

### Feefo

- Title: [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform...."

### Reviews.io

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/feefo-vs-reviews-io)