# Feefo vs Reviews.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Reviews.io excels in user experience, with many praising its seamless integration with platforms like Shopify. Users appreciate how easy it is to add reviews to specific pages, highlighting the platform's intuitive interface and responsive support team.
- **Users say** Feefo provides a strong sense of partnership, with long-term clients noting the consistent support from account managers. This ongoing assistance is seen as a significant advantage, especially in industries where trust is crucial, making Feefo a reliable choice for managing customer feedback.
- **Reviewers mention** that Reviews.io has a higher overall satisfaction score, reflecting its ability to meet user needs effectively. With a notable score in customer support, users frequently commend the quick response times and effective problem-solving capabilities of the support team.
- **According to verified reviews** , Feefo's ease of implementation is a standout feature, with users appreciating how straightforward it is to get started. This ease, combined with ongoing support, makes it a favorable option for businesses looking for a hassle-free setup.
- **G2 reviewers highlight** that while Reviews.io has a larger volume of recent reviews, indicating a more active user base, Feefo's established presence and long-term partnerships provide a sense of reliability that some users find invaluable.
- **Users report** that both platforms offer solid features for managing reviews, but Reviews.io stands out with its flexibility and user-friendly design. Many users have noted the platform's effective product grouping and customization options, which enhance their overall experience.



---
## Frequently Asked Questions

### What is the difference between Reviews.io vs Feefo?

Reviews.io stands out for its higher G2 rating and reviewer-cited customer support, while Feefo is distinguished by its verified purchaser-only reviews and strong support as well.

| [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | [Feefo](https://www.g2.com/products/feefo/reviews) |
| --- | --- |
| 4.8/5 (652 reviews) | 4.6/5 (155 reviews) |
| Small-Business | Small-Business |
| 8.6 | 8.7 |
| 9.6 | 9.5 |
| Customer Support (91 all-time mentions) | Verified Purchaser Reviews, Customer Support (59 all-time mentions) |



### How do the pricing models of Reviews.io and Feefo compare?

Reviews.io is perceived as the stronger value on price/cost satisfaction, with reviewers citing fair pricing and flexibility, while Feefo is also praised for budget-friendliness and cost-effectiveness.

- **Reviews.io:** In recent reviews, many cite fair pricing and flexibility, though some mention that additional features require separate purchases.
- **Feefo:** Reviewers highlight Feefo as budget-friendly and cost-effective, especially for the number of review invites, and note its competitive pricing compared to other platforms.
- **Switching reasons:** Several reviewers switched to Reviews.io or Feefo from other platforms due to better pricing and improved integration or support experiences.



### What are the best alternatives to Reviews.io and Feefo?

Bazaarvoice, Birdeye, and Okendo are the top three G2-ranked alternatives to Reviews.io and Feefo.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | 4.8/5 (652 reviews) | Small-Business | Fair pricing and flexibility cited in recent reviews | Customer Support (91 all-time mentions) |
| [Feefo](https://www.g2.com/products/feefo/reviews) | 4.6/5 (155 reviews) | Small-Business | Budget-friendly and cost-effective, especially for review invites | Verified Purchaser Reviews, Customer Support (59 all-time mentions) |
| [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) | 4.2/5 (809 reviews) | Mid-Market | — | — |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | — |
| [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5 (432 reviews) | Small-Business | — | — |



### Which Online Reputation Management features should I prioritize when comparing Reviews.io and Feefo?

Buyers should prioritize integrations, widgets, review authenticity, customer support, and automation features when comparing Reviews.io and Feefo.

- **Integrations:** Reviews.io has 23 all-time mentions for easy integrations, including Shopify (37 mentions) and Klaviyo (28 mentions); Feefo has 19 all-time mentions for easy integrations, with Shopify and WooCommerce integrations cited.
- **Widgets:** Widgets are the most frequently mentioned feature across both products, with reviewers highlighting their importance for displaying reviews and customization.
- **Review Authenticity:** Feefo is repeatedly cited for only accepting reviews from verified purchasers, a key differentiator in trust and transparency.
- **Customer Support:** Reviews.io has 91 all-time mentions for customer support; Feefo has 59 all-time mentions, both with strong positive sentiment.
- **Automation Features:** Reviews.io offers AI Text Generation and Incentives, while Feefo offers Sampling Features, reflecting differences in automation and review collection approaches.



### What are the pros and cons of Reviews.io vs Feefo?

Reviews.io's headline strength is customer support, while Feefo's is verified purchaser-only reviews and trust.

- **Reviews.io strengths:** Customer Support (91 all-time mentions), Helpful (53), Ease of Use (40), Team Helpfulness (33), Easy Integrations (23), Review Management (16).
- **Reviews.io trade-offs:** Expensive (11 all-time mentions), Poor Customer Support (8), some features require separate purchases, and widgets could be more flexible.
- **Feefo strengths:** Verified Purchaser Reviews, Customer Support (59 all-time mentions), Ease of Use (49), Helpful (41), User-Friendly (31), Easy Setup (21), Integration Capabilities (16), Review Management (20).
- **Feefo trade-offs:** Some reviewers note limited customization for feedback request emails and widgets, and a few mention legacy integration challenges or feature delays.



### Is Reviews.io or Feefo better for small businesses?

Both Reviews.io and Feefo are primarily used by small businesses, but Reviews.io receives more frequent praise for support and ease of use from small-business reviewers.

- **Reviews.io:** Largest segment is Small-Business; reviewers consistently highlight responsive support, easy setup, and integrations as key benefits for small teams.
- **Feefo:** Largest segment is Small-Business; reviewers cite budget-friendliness, verified reviews, and helpful account management as advantages for small companies.



### Which Online Reputation Management platform has better integrations?

Reviews.io is favored for integrations, with more reviewer-cited integration options and higher mention counts.

- **Reviews.io:** Shopify (37 all-time mentions), Klaviyo (28), WooCommerce (4); reviewers frequently highlight easy integration with these platforms.
- **Feefo:** Shopify (2 all-time mentions), WooCommerce (2); integrations are mentioned positively but less frequently than for Reviews.io.



### How do Reviews.io and Feefo compare on customer support?

Reviews.io and Feefo are at near-parity on Quality of Support, with scores of 9.6 and 9.5 respectively, both receiving strong positive sentiment from reviewers.

- **Reviews.io:** 91 all-time mentions for customer support, with reviewers praising responsiveness, problem resolution, and helpful onboarding.
- **Feefo:** 59 all-time mentions for customer support, with reviewers highlighting friendly, knowledgeable account managers and prompt assistance.



### Which is easier to implement, Reviews.io or Feefo?

Reviews.io and Feefo are at parity on Ease of Setup, with scores of 8.6 and 8.7 respectively, and both are described as easy to implement by reviewers.

- **Reviews.io:** Reviewers frequently describe setup as straightforward, with helpful support during onboarding and migration from other platforms.
- **Feefo:** Reviewers consistently mention easy initial setup, user-friendly onboarding, and supportive account management throughout implementation.



### Which product has better Widgets?

Feefo is favored for Widgets, with reviewers citing recent improvements in customization and ease of installation.

- **Reviews.io:** Widgets are frequently mentioned as a strength, with reviewers noting a variety of options but requesting more flexibility and user-editability.
- **Feefo:** Widgets are highlighted for being user-friendly, easy to install, and recently updated for greater customization, with reviewers noting improved performance and customer interaction.



| | Feefo | Reviews.io | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 155 | 654 | 
| **Largest Market Segment** | Small-Business (51.7% of reviews) | Small-Business (85.2% of reviews) | 
| **Entry Level Price** | Starting at £149.00 Per Month | $29.00 300 Review Invites Per Month | 

---
## Top Pros & Cons

### Feefo

Pros:
- Customer Support (59 reviews)
- Ease of Use (49 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Reporting (9 reviews)

### Reviews.io

Pros:
- Customer Support (91 reviews)
- Helpful (53 reviews)

Cons:
- Expensive (11 reviews)
- Difficult Setup (6 reviews)

---
## Ratings Comparison
| Rating | Feefo | Reviews.io | 
|---|---|---|
  | **Meets Requirements** | 8.9 (144 reviews) | 9.2 (546 reviews) | 
  | **Ease of Use** | 8.6 (144 reviews) | 8.9 (552 reviews) | 
  | **Ease of Setup** | 8.7 (109 reviews) | 8.6 (420 reviews) | 
  | **Ease of Admin** | 8.5 (67 reviews) | 9.0 (319 reviews) | 
  | **Quality of Support** | 9.6 (142 reviews) | 9.6 (550 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (70 reviews) | 9.4 (319 reviews) | 
  | **Product Direction (% positive)** | 9.3 (134 reviews) | 9.2 (494 reviews) | 

---
## Pricing

### Feefo

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £149.00 Per Month

Description: Feefo Essentials is an all-around solution to collecting feedback and gaining insights. 

Key Features:
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms 
- Customer Success Team – Get support from our team of experts and make the most of your feedback 
- Review Response – Show how much feedback means to you by responding to each review 

[Browse all 3 editions](https://www.g2.com/products/feefo/pricing)

#### Free Trial

No

### Reviews.io

#### Entry-Level Pricing

Plan: Essentials 

Price: $29.00 300 Review Invites Per Month

Description: Build trust & drive conversions, it's easier than ever to get started.

Key Features:
- Product & Company Reviews 
- Photo & Video Reviews 
- Automated Review Collection 

[Browse all 4 editions](https://www.g2.com/products/reviews-io/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.6/10 | 40 |
| **Reviews.io** | N/A | N/A |

#### Analytics

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.8 (35 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (34 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.0 (29 reviews) | Not enough data | 
| **Gamification** | 7.2 (27 reviews) | Not enough data | 

#### Customization

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Stakeholder Management** | 8.0 (29 reviews) | Not enough data | 
| **Multilanguage Support** | 7.5 (27 reviews) | Not enough data | 
| **Multiple Branding Support** | 7.7 (27 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 7.3 (24 reviews) | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (17 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 8.2/10 | 105 |
| **Reviews.io** | 8.5/10 | 251 |

#### Collection

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Authentication** | 8.0 (74 reviews) ✓ Verified | 8.3 (126 reviews) | 
| **Review Forms** | 8.5 (85 reviews) ✓ Verified | 8.8 (227 reviews) ✓ Verified | 
| **Personalization** | 8.1 (79 reviews) ✓ Verified | 8.6 (221 reviews) ✓ Verified | 
| **Engagement** | 8.3 (76 reviews) ✓ Verified | 8.6 (212 reviews) ✓ Verified | 
| **Community Q&A** | Feature Not Available | 8.2 (188 reviews) ✓ Verified | 

#### Agentic AI - Review Management

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Adaptive Learning** | 7.1 (40 reviews) | 7.6 (14 reviews) | 
| **Natural Language Interaction** | 7.2 (40 reviews) | 8.0 (14 reviews) | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Reminders** | Not enough data | Not enough data | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Review Notification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Purchasing & Receiving** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Review Badge Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 

#### Moderation

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Reviewer Validation** | 9.0 (83 reviews) ✓ Verified | 8.9 (212 reviews) ✓ Verified | 
| **Response Types** | 8.6 (76 reviews) ✓ Verified | 8.8 (205 reviews) ✓ Verified | 
| **Legal Agreements** | 8.3 (71 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Use Cases

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **E-commerce** | 8.3 (74 reviews) ✓ Verified | 9.0 (198 reviews) ✓ Verified | 
| **Retail** | 8.4 (68 reviews) ✓ Verified | 8.6 (176 reviews) ✓ Verified | 
| **Customer Service** | 8.6 (78 reviews) ✓ Verified | 9.0 (205 reviews) ✓ Verified | 

#### Administration

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Incentives** | Feature Not Available | 7.6 (164 reviews) ✓ Verified | 
| **Syndication** | 7.7 (67 reviews) | 8.0 (102 reviews) | 
| **Insights** | 8.1 (74 reviews) ✓ Verified | 8.4 (173 reviews) ✓ Verified | 
| **Content** | 8.0 (68 reviews) ✓ Verified | 8.7 (177 reviews) ✓ Verified | 
| **Sampling** | 7.3 (63 reviews) | Feature Not Available | 

#### Display Options

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Badges** | 8.8 (71 reviews) ✓ Verified | 8.5 (172 reviews) ✓ Verified | 
| **Widgets** | 8.9 (72 reviews) ✓ Verified | 8.9 (198 reviews) ✓ Verified | 
| **Third-Party Integrations** | 8.5 (69 reviews) ✓ Verified | 8.8 (193 reviews) ✓ Verified | 
| **Marketing** | 7.8 (64 reviews) ✓ Verified | 8.5 (174 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 8.0 (102 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.1/10 | 62 |
| **Reviews.io** | 8.3/10 | 275 |

#### Consumer Intelligence

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Customer Feedback** | 9.3 (59 reviews) ✓ Verified | 9.4 (230 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.5 (46 reviews) | 8.8 (171 reviews) ✓ Verified | 
| **Sentiment Analysis** | 8.4 (49 reviews) ✓ Verified | 8.8 (179 reviews) ✓ Verified | 
| **Competitive Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Revenue Reporting** | 7.0 (43 reviews) | 7.9 (151 reviews) | 
| **Corporate Reporting** | 7.8 (47 reviews) ✓ Verified | 8.2 (159 reviews) ✓ Verified | 
| **Dashboard** | 8.8 (56 reviews) ✓ Verified | 9.1 (208 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Social Networks Monitoring** | 6.2 (42 reviews) | 7.9 (151 reviews) ✓ Verified | 
| **Social Media Management** | 6.4 (42 reviews) | 8.0 (149 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 6.4 (43 reviews) | 8.1 (152 reviews) ✓ Verified | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (77 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (26 reviews) | 7.8 (26 reviews) | 
| **Multi-step Planning** | 6.2 (25 reviews) | 8.3 (25 reviews) | 
| **Cross-system Integration** | 6.6 (25 reviews) | 8.6 (35 reviews) | 
| **Adaptive Learning** | 6.5 (25 reviews) | 8.2 (25 reviews) | 
| **Proactive Assistance** | 7.1 (25 reviews) | 8.3 (25 reviews) | 
| **Decision Making** | 6.9 (25 reviews) | 8.3 (25 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Feefo | Reviews.io | 
|---|---|---|
| **White Label** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Review Sharing** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)

**Unique to Feefo (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Feefo | Reviews.io | 
|---|---|---|
| **Small-Business** | 51.7% | 85.2% | 
| **Mid-Market** | 38.4% | 14.1% | 
| **Enterprise** | 9.9% | 0.8% | 

### By Industry

#### Feefo

- **Leisure, Travel & Tourism:** 15.6%
- **Retail:** 15.0%
- **Financial Services:** 6.8%
- **Insurance:** 4.8%
- **Apparel & Fashion:** 4.1%
- **Automotive:** 4.1%
- **Marketing and Advertising:** 4.1%
- **Manufacturing:** 3.4%
- **Consumer Goods:** 2.7%
- **Health, Wellness and Fitness:** 2.7%
- **Other:** 36.7%

#### Reviews.io

- **Retail:** 25.8%
- **Apparel & Fashion:** 8.6%
- **Consumer Goods:** 5.8%
- **Health, Wellness and Fitness:** 5.5%
- **Marketing and Advertising:** 3.9%
- **Cosmetics:** 3.0%
- **Food & Beverages:** 3.0%
- **Automotive:** 2.5%
- **Information Technology and Services:** 2.2%
- **Sporting Goods:** 2.0%
- **Other:** 37.8%

---
## Alternatives

### Alternatives to Feefo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.3/5 stars (264 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4234 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (468 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (239 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1125 reviews)

### Alternatives to Reviews.io

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4234 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (468 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.3/5 stars (264 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (239 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Loox](https://www.g2.com/products/loox/reviews) — 4.9/5 stars (30 reviews)

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## Top Discussions

### Feefo

- Title: [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform...."

### Reviews.io

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/feefo-vs-reviews-io)