Link copied to clipboard # Feefo vs Reviews.io Comparison - What are their main differences? Share [ Export ](/compare/feefo/reviews-io/export.csv) FeefoReviews.io[+ Add Product](#) Pricing **Feefo** **Starting at £149.00** Per Month · Essentials **Starting at £299.00** Per Month · Enhanced **Contact Us** Per Month · Upgrades **Reviews.io** Free Trial **$29.00** 300 Review Invites Per Month · Essentials **$99.00** 1500 Review Invites Per Month · Start-up **$299.00** 5000 Review Invites Per Month · Grow **$499.00** 10000 Review Invites Per Month · Plus Show more **Pricing Insights** from reviews Perceived Cost **Feefo** $$$$$ **Reviews.io** $$$$$ Average Discount **Feefo** 6% **Reviews.io** 8%2% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Feefo** 6 months Based on 100 responses **Reviews.io** 6 months Based on 100 responses Return on Investment **Feefo** 6 months Based on 100 responses **Reviews.io** 6 months Based on 100 responses ![Feefo](https://images.g2crowd.com/uploads/product/hd_favicon/1552060187/feefo.svg "Feefo") ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Feefo** [ Customer Support (58) ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews)[ Ease of Use (47) ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews)[ Missing Features (9) ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews)[ Poor Reporting (8) ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) **Reviews.io** [ Customer Support (91) ](https://www.g2.com/products/reviews-io/reviews?filters%5Bsentiment_snippet%5D=1315886&qs=pros-and-cons#reviews)[ Helpful (53) ](https://www.g2.com/products/reviews-io/reviews?filters%5Bsentiment_snippet%5D=1315732&qs=pros-and-cons#reviews)[ Expensive (11) ](https://www.g2.com/products/reviews-io/reviews?filters%5Bsentiment_snippet%5D=1315770&qs=pros-and-cons#reviews)[ Poor Customer Support (8) ](https://www.g2.com/products/reviews-io/reviews?filters%5Bsentiment_snippet%5D=1315630&qs=pros-and-cons#reviews) Integrations **Feefo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a9a43b2d4b9db5bdb0ced67c5e23b61/confluence.png "Product Avatar Image") Confluence ](https://www.g2.com/products/confluence/reviews)[ View all ](https://www.g2.com/products/feefo/integrations) **Reviews.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") Bloomreach ](https://www.g2.com/products/bloomreach-bloomreach/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_426afa3a1d4ca2aaf5eec41a084a809b/boost-ai-search-discovery.png "Product Avatar Image") Boost AI Search & Discovery ](https://www.g2.com/products/boost-ai-search-discovery/reviews)[ View all ](https://www.g2.com/products/reviews-io/integrations) Screenshots **Feefo** ![Feefo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1805099/WhatsApp%282%29.png) **Reviews.io** ![Reviews.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/203944/display-seller-ratings.png) **Ratings** from reviews Meets Requirements **Feefo** **8.9** /10 Based on 146 responses **Reviews.io** **9.2** /10 Based on 554 responses Ease of Use **Feefo** **8.6** /10 Based on 146 responses **Reviews.io** **8.9** /10 Based on 560 responses Ease of Setup **Feefo** **8.7** /10 Based on 110 responses **Reviews.io** **8.6** /10 Based on 428 responses Ease of Admin **Feefo** **8.6** /10 Based on 69 responses **Reviews.io** **9.0** /10 Based on 326 responses Quality of Support **Feefo** **9.6** /10 Based on 144 responses **Reviews.io** **9.6** /10 Based on 557 responses Has the product been a good partner in doing business? **Feefo** **9.4** /10 Based on 72 responses **Reviews.io** **9.4** /10 Based on 326 responses Product Direction (% positive) **Feefo** **9.3** /10 Based on 135 responses **Reviews.io** **9.3** /10 Based on 500 responses **Features** ratings from reviews Review Management **8.2** /10 Based on 107 responses **8.5** /10 Based on 252 responses Online Reputation Management **7.1** /10 Based on 62 responses **8.3** /10 Based on 282 responses Experience Management **7.6** /10 Based on 40 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 52.3% Mid-Market(51-1000 emp.) 37.9% Enterprise(\> 1000 emp.) 9.8% Small-Business(50 or fewer emp.) 52.3% Mid-Market(51-1000 emp.) 37.9% Enterprise(\> 1000 emp.) 9.8% Small-Business(50 or fewer emp.) 85.3% Mid-Market(51-1000 emp.) 13.9% Enterprise(\> 1000 emp.) 0.8% Small-Business(50 or fewer emp.) 85.3% Mid-Market(51-1000 emp.) 13.9% Enterprise(\> 1000 emp.) 0.8% **Reviewers' Industry** [![Feefo](https://images.g2crowd.com/uploads/product/hd_favicon/1552060187/feefo.svg "Feefo")](https://www.g2.com/products/feefo/reviews) Feefo Leisure, Travel & Tourism 15.4% Retail 14.8% Financial Services 7.4% Insurance 4.7% Apparel & Fashion 4.0% Other 53.7% [![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io")](https://www.g2.com/products/reviews-io/reviews) Reviews.io Retail 25.8% Apparel & Fashion 8.6% Consumer Goods 6.0% Health, Wellness and Fitness 5.6% Marketing and Advertising 3.9% Other 50.2% Alternatives **Feefo Alternatives** ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice") [ Bazaarvoice ](/products/bazaarvoice/reviews) ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo") [ Yotpo ](/products/yotpo/reviews) ![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot") [ Trustpilot ](/products/trustpilot/reviews) ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) **Reviews.io Alternatives** ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice") [ Bazaarvoice ](/products/bazaarvoice/reviews) ![Okendo](https://images.g2crowd.com/uploads/product/hd_favicon/94f6cb57dd82371f3a5437d9da6f71c7/okendo.svg "Okendo") [ Okendo ](/products/okendo/reviews) ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo") [ Yotpo ](/products/yotpo/reviews) ## Feefo vs Reviews.io FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Reviews.io vs Feefo? Reviews.io stands out for its higher G2 rating and reviewer-cited customer support, while Feefo is distinguished by its verified purchaser-only reviews and strong support as well. | [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | [Feefo](https://www.g2.com/products/feefo/reviews) | | --- | --- | | 4.8/5 (652 reviews) | 4.6/5 (155 reviews) | | Small-Business | Small-Business | | 8.6 | 8.7 | | 9.6 | 9.5 | | Customer Support (91 all-time mentions) | Verified Purchaser Reviews, Customer Support (59 all-time mentions) | ### How do the pricing models of Reviews.io and Feefo compare? Reviews.io is perceived as the stronger value on price/cost satisfaction, with reviewers citing fair pricing and flexibility, while Feefo is also praised for budget-friendliness and cost-effectiveness. - **Reviews.io:** In recent reviews, many cite fair pricing and flexibility, though some mention that additional features require separate purchases. - **Feefo:** Reviewers highlight Feefo as budget-friendly and cost-effective, especially for the number of review invites, and note its competitive pricing compared to other platforms. - **Switching reasons:** Several reviewers switched to Reviews.io or Feefo from other platforms due to better pricing and improved integration or support experiences. ### What are the best alternatives to Reviews.io and Feefo? Bazaarvoice, Birdeye, and Okendo are the top three G2-ranked alternatives to Reviews.io and Feefo. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | 4.8/5 (652 reviews) | Small-Business | Fair pricing and flexibility cited in recent reviews | Customer Support (91 all-time mentions) | | [Feefo](https://www.g2.com/products/feefo/reviews) | 4.6/5 (155 reviews) | Small-Business | Budget-friendly and cost-effective, especially for review invites | Verified Purchaser Reviews, Customer Support (59 all-time mentions) | | [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) | 4.2/5 (809 reviews) | Mid-Market | — | — | | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | — | | [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5 (432 reviews) | Small-Business | — | — | ### Which Online Reputation Management features should I prioritize when comparing Reviews.io and Feefo? Buyers should prioritize integrations, widgets, review authenticity, customer support, and automation features when comparing Reviews.io and Feefo. - **Integrations:** Reviews.io has 23 all-time mentions for easy integrations, including Shopify (37 mentions) and Klaviyo (28 mentions); Feefo has 19 all-time mentions for easy integrations, with Shopify and WooCommerce integrations cited. - **Widgets:** Widgets are the most frequently mentioned feature across both products, with reviewers highlighting their importance for displaying reviews and customization. - **Review Authenticity:** Feefo is repeatedly cited for only accepting reviews from verified purchasers, a key differentiator in trust and transparency. - **Customer Support:** Reviews.io has 91 all-time mentions for customer support; Feefo has 59 all-time mentions, both with strong positive sentiment. - **Automation Features:** Reviews.io offers AI Text Generation and Incentives, while Feefo offers Sampling Features, reflecting differences in automation and review collection approaches. ### What are the pros and cons of Reviews.io vs Feefo? Reviews.io's headline strength is customer support, while Feefo's is verified purchaser-only reviews and trust. - **Reviews.io strengths:** Customer Support (91 all-time mentions), Helpful (53), Ease of Use (40), Team Helpfulness (33), Easy Integrations (23), Review Management (16). - **Reviews.io trade-offs:** Expensive (11 all-time mentions), Poor Customer Support (8), some features require separate purchases, and widgets could be more flexible. - **Feefo strengths:** Verified Purchaser Reviews, Customer Support (59 all-time mentions), Ease of Use (49), Helpful (41), User-Friendly (31), Easy Setup (21), Integration Capabilities (16), Review Management (20). - **Feefo trade-offs:** Some reviewers note limited customization for feedback request emails and widgets, and a few mention legacy integration challenges or feature delays. ### Is Reviews.io or Feefo better for small businesses? Both Reviews.io and Feefo are primarily used by small businesses, but Reviews.io receives more frequent praise for support and ease of use from small-business reviewers. - **Reviews.io:** Largest segment is Small-Business; reviewers consistently highlight responsive support, easy setup, and integrations as key benefits for small teams. - **Feefo:** Largest segment is Small-Business; reviewers cite budget-friendliness, verified reviews, and helpful account management as advantages for small companies. ### Which Online Reputation Management platform has better integrations? Reviews.io is favored for integrations, with more reviewer-cited integration options and higher mention counts. - **Reviews.io:** Shopify (37 all-time mentions), Klaviyo (28), WooCommerce (4); reviewers frequently highlight easy integration with these platforms. - **Feefo:** Shopify (2 all-time mentions), WooCommerce (2); integrations are mentioned positively but less frequently than for Reviews.io. ### How do Reviews.io and Feefo compare on customer support? Reviews.io and Feefo are at near-parity on Quality of Support, with scores of 9.6 and 9.5 respectively, both receiving strong positive sentiment from reviewers. - **Reviews.io:** 91 all-time mentions for customer support, with reviewers praising responsiveness, problem resolution, and helpful onboarding. - **Feefo:** 59 all-time mentions for customer support, with reviewers highlighting friendly, knowledgeable account managers and prompt assistance. ### Which is easier to implement, Reviews.io or Feefo? Reviews.io and Feefo are at parity on Ease of Setup, with scores of 8.6 and 8.7 respectively, and both are described as easy to implement by reviewers. - **Reviews.io:** Reviewers frequently describe setup as straightforward, with helpful support during onboarding and migration from other platforms. - **Feefo:** Reviewers consistently mention easy initial setup, user-friendly onboarding, and supportive account management throughout implementation. ### Which product has better Widgets? Feefo is favored for Widgets, with reviewers citing recent improvements in customization and ease of installation. - **Reviews.io:** Widgets are frequently mentioned as a strength, with reviewers noting a variety of options but requesting more flexibility and user-editability. - **Feefo:** Widgets are highlighted for being user-friendly, easy to install, and recently updated for greater customization, with reviewers noting improved performance and customer interaction.