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Compare Feefo and Trustpilot

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At a Glance
Feefo
Feefo
Star Rating
(127)4.6 out of 5
Market Segments
Small-Business (53.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at £149.00 Per Month
Browse all 3 pricing plans
Trustpilot
Trustpilot
Star Rating
(239)3.4 out of 5
Market Segments
Small-Business (62.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $299.00
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Feefo excels in customer support, with a Quality of Support score of 9.1, while Trustpilot's score of 7.2 leaves room for improvement. Reviewers mention that Feefo's support team is responsive and helpful, making it easier to resolve issues quickly.
  • Reviewers mention that Feefo's review collection features, such as Authentication and Review Forms, score significantly higher (7.7) compared to Trustpilot (5.7 and 5.9 respectively). Users say that Feefo's customization options allow for a more tailored experience when collecting feedback.
  • G2 users highlight Feefo's superior Customer Feedback and Competitive Intelligence scores of 9.8 and 9.4, respectively, compared to Trustpilot's 7.9 and 7.1. Users report that Feefo provides more actionable insights, helping businesses make informed decisions based on customer sentiment.
  • Users on G2 note that Feefo's dashboard and reporting features are more robust, with scores of 8.7 for Dashboard and 8.6 for Revenue Reporting, while Trustpilot's scores are lower at 7.8 and 7.4. Reviewers mention that Feefo's reporting tools offer better visualization and clarity, making it easier to track performance metrics.
  • Reviewers say that Feefo's ease of setup (8.5) and ease of use (8.1) are superior to Trustpilot's scores of 7.8 and 8.0, respectively. Users report that Feefo's intuitive interface and straightforward onboarding process make it a more user-friendly option for businesses.
  • Users report that Feefo's product direction score of 8.4 indicates a strong commitment to innovation, while Trustpilot's score of 6.5 suggests a need for improvement in this area. Reviewers mention that Feefo frequently updates its features based on user feedback, enhancing the overall user experience.
Pricing
Entry-Level Pricing
Feefo
Essentials
Starting at £149.00
Per Month
Browse all 3 pricing plans
Trustpilot
Plus plan
Starting at $299.00
Browse all 4 pricing plans
Free Trial
Feefo
No trial information available
Trustpilot
Free Trial is available
Ratings
Meets Requirements
8.8
120
7.5
204
Ease of Use
8.7
120
8.0
207
Ease of Setup
8.7
89
7.6
115
Ease of Admin
8.5
60
7.8
107
Quality of Support
9.5
119
7.0
191
Has the product been a good partner in doing business?
9.4
63
6.8
105
Product Direction (% positive)
9.3
115
6.2
200
Features by Category
7.4
22
Not enough data
SEO Auditing & Monitoring
7.2
18
Not enough data
7.2
18
Not enough data
7.3
19
Not enough data
7.1
18
Not enough data
Agentic AI - SEO Tools
6.9
12
Not enough data
7.3
11
Not enough data
8.0
11
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
7.6
11
Not enough data
7.8
12
Not enough data
SEO Content & Rankings
7.7
19
Not enough data
7.5
18
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
SEO Reporting
7.3
19
Not enough data
7.5
18
Not enough data
7.8
18
Not enough data
7.4
18
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
36
Not enough data
Analytics
8.7
34
Not enough data
8.5
30
Not enough data
8.0
28
Not enough data
7.0
28
Not enough data
Customization
7.9
29
Not enough data
7.4
28
Not enough data
7.5
27
Not enough data
7.1
25
Not enough data
Generative AI
7.8
22
Not enough data
Feature Not Available
Not enough data
Agentic AI - Experience Management
7.1
16
Not enough data
7.1
16
Not enough data
7.1
16
Not enough data
7.1
17
Not enough data
8.0
82
6.0
39
Collection
7.9
76
|
Verified
5.9
36
|
Verified
8.5
79
|
Verified
6.2
35
|
Verified
8.1
80
|
Verified
5.7
33
|
Verified
8.3
77
|
Verified
6.5
31
|
Verified
7.4
75
Feature Not Available
Agentic AI - Review Management
7.1
40
5.7
10
7.2
40
5.7
10
Moderation
8.9
76
|
Verified
5.8
30
|
Verified
8.6
75
|
Verified
6.0
30
|
Verified
8.3
72
|
Verified
6.0
27
|
Verified
Use Cases
8.2
70
|
Verified
6.4
29
|
Verified
8.3
65
|
Verified
6.2
27
|
Verified
8.5
73
|
Verified
5.7
30
|
Verified
Administration
6.7
66
|
Verified
Feature Not Available
7.6
66
6.4
25
|
Verified
8.0
70
|
Verified
6.5
26
|
Verified
8.0
68
|
Verified
6.3
28
|
Verified
7.2
65
Feature Not Available
Display Options
8.7
68
|
Verified
6.4
29
|
Verified
8.8
67
|
Verified
5.7
28
|
Verified
8.6
66
|
Verified
5.6
27
|
Verified
7.7
64
|
Verified
5.8
28
|
Verified
Generative AI
Feature Not Available
5.6
16
Online Reputation ManagementHide 18 FeaturesShow 18 Features
7.1
54
6.9
97
Consumer Intelligence
9.2
53
|
Verified
7.6
87
|
Verified
7.4
47
6.8
65
8.4
48
|
Verified
7.0
62
|
Verified
Reporting
6.9
44
Feature Not Available
7.6
46
|
Verified
6.7
54
|
Verified
8.7
52
|
Verified
7.7
82
|
Verified
Media Monitoring
6.1
43
6.6
52
|
Verified
6.3
43
6.6
53
|
Verified
6.2
43
Feature Not Available
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Generative AI
Feature Not Available
6.4
14
Agentic AI - Online Reputation Management
6.3
27
Not enough data
6.1
26
Not enough data
6.6
25
Not enough data
6.5
25
Not enough data
7.1
25
Not enough data
6.9
25
Not enough data
Categories
Categories
Shared Categories
Feefo
Feefo
Trustpilot
Trustpilot
Feefo and Trustpilot are categorized as Online Reputation Management and Review Management
Unique Categories
Feefo
Feefo is categorized as SEO Tools and Experience Management
Trustpilot
Trustpilot has no unique categories
Reviews
Reviewers' Company Size
Feefo
Feefo
Small-Business(50 or fewer emp.)
53.7%
Mid-Market(51-1000 emp.)
35.0%
Enterprise(> 1000 emp.)
11.4%
Trustpilot
Trustpilot
Small-Business(50 or fewer emp.)
62.3%
Mid-Market(51-1000 emp.)
32.9%
Enterprise(> 1000 emp.)
4.8%
Reviewers' Industry
Feefo
Feefo
Retail
17.1%
Leisure, Travel & Tourism
15.4%
Financial Services
6.5%
Insurance
4.9%
Apparel & Fashion
4.9%
Other
51.2%
Trustpilot
Trustpilot
Financial Services
14.5%
Retail
7.0%
Marketing and Advertising
5.7%
Computer Software
4.8%
Consumer Goods
3.9%
Other
64.0%
Alternatives
Feefo
Feefo Alternatives
Bazaarvoice
Bazaarvoice
Add Bazaarvoice
Reviews.io
Reviews.io
Add Reviews.io
Yotpo
Yotpo
Add Yotpo
Birdeye
Birdeye
Add Birdeye
Trustpilot
Trustpilot Alternatives
Bazaarvoice
Bazaarvoice
Add Bazaarvoice
Reviews.io
Reviews.io
Add Reviews.io
Yotpo
Yotpo
Add Yotpo
Shopper Approved
Shopper Approved
Add Shopper Approved
Discussions
Feefo
Feefo Discussions
What is Feefo used for?
1 Comment
Official Response from Feefo
From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform....Read more
Monty the Mongoose crying
Feefo has no more discussions with answers
Trustpilot
Trustpilot Discussions
How does Trustpilot work with Google shopping exactly?
4 Comments
Hamdan Y.
HY
https://ltddeals.in/topicmojo/Read more
Divergences between evaluations -- TrustPilot & Shopper Approved
1 Comment
Oscar B.
OB
From what I can see the amount of reviews on Trustpilot is far less then what Shopperapproved has, so this why they look the way they do, not to say that...Read more
A risk calling for a solution
1 Comment
FA
Hi Iam very happy to be hear and read your wonderful article. Thanks a lot by this i learnt much new things and etc..Read more