# Feefo vs Trustpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Feefo excels in user satisfaction, boasting a significantly higher overall score compared to Trustpilot. Users appreciate its **autonomous functionality** , which allows for minimal input after initial setup, making it a favorite among small business owners.
- **Users say** that Feefo's interface is intuitive and stable, with many noting its **ease of use** and straightforward navigation. In contrast, Trustpilot, while useful for gathering feedback, has received mixed reviews regarding its user experience, with some users finding it less intuitive.
- **Reviewers mention** that Feefo's implementation process is quick and efficient, with many praising the **automated data uploads** that reduce manual effort. Trustpilot, on the other hand, has been noted for its automation features, but some users still find the initial setup to be more labor-intensive.
- **According to verified reviews** , Feefo stands out for its exceptional customer support, receiving high marks for responsiveness and quality. Users have highlighted the platform as a **reliable partner** in managing their online reputation, while Trustpilot's support has been described as lacking in comparison.
- **Users appreciate** Feefo's robust feedback tools, which are seen as genuine and effective for gathering customer insights. Trustpilot also offers valuable tools for feedback integration, but some users feel that it doesn't match the level of personalization and engagement that Feefo provides.
- **Reviewers note** that Feefo's pricing is more accessible for small businesses, starting at £149.00, compared to Trustpilot's higher entry point of $299. This affordability, combined with its strong performance metrics, makes Feefo a compelling choice for budget-conscious users.



| | Feefo | Trustpilot | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.4 out of 5 | 
| **Total Reviews** | 131 | 258 | 
| **Largest Market Segment** | Small-Business (53.5% of reviews) | Small-Business (61.4% of reviews) | 
| **Entry Level Price** | Starting at £149.00 Per Month | Starting at $299.00 | 

---
## Top Pros & Cons

### Feefo

Pros:
- Customer Support (59 reviews)
- Ease of Use (49 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Reporting (9 reviews)

### Trustpilot

Pros:
- Ease of Use (10 reviews)
- Reputation Management (4 reviews)

Cons:
- Poor Customer Support (10 reviews)
- Review Issues (10 reviews)

---
## Ratings Comparison
| Rating | Feefo | Trustpilot | 
|---|---|---|
  | **Meets Requirements** | 8.9 (124 reviews) | 7.5 (220 reviews) | 
  | **Ease of Use** | 8.7 (124 reviews) | 8.1 (224 reviews) | 
  | **Ease of Setup** | 8.6 (93 reviews) | 7.8 (130 reviews) | 
  | **Ease of Admin** | 8.5 (62 reviews) | 7.8 (107 reviews) | 
  | **Quality of Support** | 9.5 (123 reviews) | 6.9 (206 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (65 reviews) | 6.8 (105 reviews) | 
  | **Product Direction (% positive)** | 9.3 (119 reviews) | 6.1 (215 reviews) | 

---
## Pricing

### Feefo

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £149.00 Per Month

Description: Feefo Essentials is an all-around solution to collecting feedback and gaining insights. 

Key Features:
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms 
- Customer Success Team – Get support from our team of experts and make the most of your feedback 
- Review Response – Show how much feedback means to you by responding to each review 

[Browse all 3 editions](https://www.g2.com/products/feefo/pricing)

#### Free Trial

No

### Trustpilot

#### Entry-Level Pricing

Plan: Plus plan

Price: Starting at $299.00

Description: Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.

Key Features:
- 8 widgets
- 3 User logins
- 200 monthly invitations

[Browse all 4 editions](https://www.g2.com/products/trustpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.6/10 | 36 |
| **Trustpilot** | N/A | N/A |

#### Analytics

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.7 (34 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.5 (30 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.0 (28 reviews) | Not enough data | 
| **Gamification** | 7.0 (28 reviews) | Not enough data | 

#### Customization

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Stakeholder Management** | 7.9 (29 reviews) | Not enough data | 
| **Multilanguage Support** | 7.4 (28 reviews) | Not enough data | 
| **Multiple Branding Support** | 7.5 (27 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 7.1 (25 reviews) | Not enough data | 

#### Generative AI

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **AI Text Generation** | 7.8 (22 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (17 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 8.0/10 | 85 |
| **Trustpilot** | 6.1/10 | 54 |

#### Collection

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Authentification** | 7.9 (76 reviews) ✓ Verified | 6.1 (38 reviews) ✓ Verified | 
| **Review Forms** | 8.5 (79 reviews) ✓ Verified | 6.5 (39 reviews) ✓ Verified | 
| **Personalization** | 8.1 (80 reviews) ✓ Verified | 5.8 (34 reviews) ✓ Verified | 
| **Engagement** | 8.3 (77 reviews) ✓ Verified | 6.7 (33 reviews) ✓ Verified | 
| **Community Q&A** | 7.4 (75 reviews) | Feature Not Available | 

#### Agentic AI - Review Management

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Adaptive Learning** | 7.1 (40 reviews) | 5.7 (10 reviews) | 
| **Natural Language Interaction** | 7.2 (40 reviews) | 5.7 (10 reviews) | 

#### Moderation

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Reviewer Validation** | 9.0 (78 reviews) ✓ Verified | 6.0 (33 reviews) ✓ Verified | 
| **Response Types** | 8.6 (75 reviews) ✓ Verified | 5.7 (35 reviews) ✓ Verified | 
| **Legal Agreements** | 8.3 (72 reviews) ✓ Verified | 6.0 (27 reviews) ✓ Verified | 

#### Use Cases

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **E-commerce** | 8.3 (71 reviews) ✓ Verified | 6.6 (30 reviews) ✓ Verified | 
| **Retail** | 8.3 (66 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 
| **Customer Service** | 8.5 (73 reviews) ✓ Verified | 6.0 (32 reviews) ✓ Verified | 

#### Administration

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Incentives** | 6.7 (66 reviews) ✓ Verified | Feature Not Available | 
| **Syndication** | 7.6 (66 reviews) | 6.7 (27 reviews) ✓ Verified | 
| **Insights** | 8.1 (73 reviews) ✓ Verified | 6.8 (29 reviews) ✓ Verified | 
| **Content** | 8.0 (68 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 
| **Sampling** | 7.2 (65 reviews) | Feature Not Available | 

#### Display Options

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Badges** | 8.7 (68 reviews) ✓ Verified | 6.4 (29 reviews) ✓ Verified | 
| **Widgets** | 8.8 (68 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | 
| **Integration & APIs** | 8.6 (67 reviews) ✓ Verified | 5.8 (29 reviews) ✓ Verified | 
| **Marketing** | 7.7 (64 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | 

#### Generative AI

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 5.6 (16 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.1/10 | 56 |
| **Trustpilot** | 6.9/10 | 102 |

#### Consumer Intelligence

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Customer Feedback** | 9.3 (55 reviews) ✓ Verified | 7.7 (91 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.4 (47 reviews) | 6.8 (66 reviews) | 
| **Sentiment Analysis** | 8.4 (48 reviews) ✓ Verified | 7.0 (63 reviews) ✓ Verified | 

#### Reporting

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Revenue Reporting** | 6.9 (44 reviews) | Feature Not Available | 
| **Corporate Reporting** | 7.6 (46 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Dashboard** | 8.7 (53 reviews) ✓ Verified | 7.7 (83 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Social Networks Monitoring** | 6.1 (43 reviews) | 6.6 (52 reviews) ✓ Verified | 
| **Social Media Management** | 6.3 (43 reviews) | 6.6 (53 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 6.3 (44 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.4 (14 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (27 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (25 reviews) | Not enough data | 
| **Decision Making** | 6.9 (25 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)

**Unique to Feefo (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Feefo | Trustpilot | 
|---|---|---|
| **Small-Business** | 53.5% | 61.4% | 
| **Mid-Market** | 35.4% | 33.3% | 
| **Enterprise** | 11.0% | 5.3% | 

### By Industry

#### Feefo

- **Retail:** 16.5%
- **Leisure, Travel & Tourism:** 15.7%
- **Financial Services:** 6.3%
- **Insurance:** 5.5%
- **Apparel & Fashion:** 4.7%
- **Automotive:** 3.1%
- **Consumer Goods:** 3.1%
- **Marketing and Advertising:** 3.1%
- **Food & Beverages:** 2.4%
- **Hospitality:** 2.4%
- **Other:** 37.0%

#### Trustpilot

- **Financial Services:** 14.3%
- **Retail:** 7.3%
- **Marketing and Advertising:** 6.5%
- **Computer Software:** 4.5%
- **Consumer Goods:** 4.1%
- **Apparel & Fashion:** 3.7%
- **Information Technology and Services:** 3.3%
- **Internet:** 2.9%
- **Consumer Electronics:** 2.9%
- **Consumer Services:** 2.9%
- **Other:** 47.8%

---
## Alternatives

### Alternatives to Feefo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (645 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4070 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (372 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2467 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews)

### Alternatives to Trustpilot

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (645 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) — 4.4/5 stars (82 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2467 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4070 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [SKEEPERS Ratings & Reviews](https://www.g2.com/products/skeepers-ratings-reviews/reviews) — 4.1/5 stars (33 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)

---
## Top Discussions

### Feefo

- Title: [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform...."

### Trustpilot

- Title: [How does Trustpilot work with Google shopping exactly?](https://www.g2.com/discussions/31966-how-does-trustpilot-work-with-google-shopping-exactly) — 4 comments, 1 upvote
  > **Top comment:** "https://ltddeals.in/topicmojo/"
- Title: [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) — 1 comment, 1 upvote
  > **Top comment:** "The contract is bullshit"
- Title: [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) — 1 comment, 1 upvote
  > **Top comment:** "Not just flagged

Hacked reviews by bad (scam operating) companies paying Trustpilot in the accounts of Trustpilot Reviewers.

How is it Trustpilot..."
- Title: [Anyone else found  fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) — 1 comment, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [Is Trustpilot a global or only United States specific product review platform?](https://www.g2.com/discussions/is-trustpilot-a-global-or-only-united-states-specific-product-review-platform) — 1 comment
  > **Top comment:** "They are actually located in Denmark. They are global review service. 

But seriously, stay away from them . Is widely stated that the overcharge, the lock..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/feefo-vs-trustpilot)