# Feefo vs Trustpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Feefo excels in user satisfaction, boasting a significantly higher overall score compared to Trustpilot. Users appreciate its **autonomous functionality** , which allows for minimal input after initial setup, making it a favorite among small business owners.
- **Users say** that Feefo's interface is intuitive and stable, with many noting its **ease of use** and straightforward navigation. In contrast, Trustpilot, while useful for gathering feedback, has received mixed reviews regarding its user experience, with some users finding it less intuitive.
- **Reviewers mention** that Feefo's implementation process is quick and efficient, with many praising the **automated data uploads** that reduce manual effort. Trustpilot, on the other hand, has been noted for its automation features, but some users still find the initial setup to be more labor-intensive.
- **According to verified reviews** , Feefo stands out for its exceptional customer support, receiving high marks for responsiveness and quality. Users have highlighted the platform as a **reliable partner** in managing their online reputation, while Trustpilot's support has been described as lacking in comparison.
- **Users appreciate** Feefo's robust feedback tools, which are seen as genuine and effective for gathering customer insights. Trustpilot also offers valuable tools for feedback integration, but some users feel that it doesn't match the level of personalization and engagement that Feefo provides.
- **Reviewers note** that Feefo's pricing is more accessible for small businesses, starting at £149.00, compared to Trustpilot's higher entry point of $299. This affordability, combined with its strong performance metrics, makes Feefo a compelling choice for budget-conscious users.



---
## Frequently Asked Questions

### What is the difference between Feefo vs Trustpilot?

Feefo stands out for verified reviews and superior support, while Trustpilot is more widely recognized but scores lower on support and setup.

| [Feefo](https://www.g2.com/products/feefo/reviews) | [Trustpilot](https://www.g2.com/products/trustpilot/reviews) |
| --- | --- |
| 4.6/5 (155 reviews) | 3.4/5 (262 reviews) |
| Small-Business | Small-Business |
| 8.7 | 7.7 |
| 9.5 | 6.9 |
| Customer Support (59 all-time mentions) | Ease of Use (10 all-time mentions) |



### How do the pricing models of Feefo and Trustpilot compare?

Feefo is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Feefo:** Reviewers highlight Feefo as cost-effective and budget-friendly, especially for sending a high volume of review invites.
- **Trustpilot:** Reviewers frequently cite high pricing and expensive premium features as drawbacks.
- **Switching Reason:** Several reviewers switched from Trustpilot to Feefo for better pricing and improved software value.



### What are the best alternatives to Feefo and Trustpilot?

Birdeye, Bazaarvoice, and Reviews.io are the top three alternatives to Feefo and Trustpilot.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Feefo](https://www.g2.com/products/feefo/reviews) | 4.6/5 (155) | Small-Business | Cost-effective for high review volume | Customer Support (59 all-time mentions) |
| [Trustpilot](https://www.g2.com/products/trustpilot/reviews) | 3.4/5 (262) | Small-Business | Premium features cited as expensive | Ease of Use (10 all-time mentions) |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205) | Small-Business | — | — |
| [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) | 4.2/5 (809) | Mid-Market | — | — |
| [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | 4.8/5 (652) | Small-Business | — | — |



### Which Review Management features should I prioritize when comparing Feefo and Trustpilot?

Buyers should prioritize verified reviews, customer support, integration capabilities, reporting and analytics, and automation features when comparing Feefo and Trustpilot.

- **Verified Reviews:** Feefo is frequently cited for verified purchaser reviews, with 20 all-time mentions for Customer Feedback; Trustpilot has fewer recent mentions of verified-only reviews.
- **Customer Support:** Feefo has 59 all-time mentions for Customer Support and a 9.5 Quality of Support score; Trustpilot has 10 all-time mentions for Poor Customer Support and a 6.9 score.
- **Integration Capabilities:** Feefo has 16 all-time mentions for Integration Capabilities and supports Shopify and WooCommerce; Trustpilot has 2 all-time mentions for Integrations and supports WooCommerce.
- **Reporting and Analytics:** Feefo offers AI-powered reporting and analytics, with several reviewers citing improvements; Trustpilot reviewers mention analytics but also note complexity and reporting limitations.
- **Automation Features:** Feefo is cited for automation in review collection and follow-up; Trustpilot reviewers mention automated feedback collection as a benefit.



### What are the pros and cons of Feefo vs Trustpilot?

Feefo's headline strength is verified reviews and customer support, while Trustpilot's is broad recognition and ease of use.

- **Feefo strengths:** Customer Support (59 all-time mentions), Ease of Use (49), Helpful (41), User-Friendly (31), Easy Setup (21), Easy Integrations (19), Integration Capabilities (16), Innovation (11).
- **Feefo trade-offs:** Some reviewers mention limited customization of feedback request emails and occasional delays in feature delivery.
- **Trustpilot strengths:** Ease of Use (10 all-time mentions), Reputation Management (4), Review Management (3), Integrations (2), Analytics (2).
- **Trustpilot trade-offs:** Poor Customer Support (10 all-time mentions), Review Issues (10), Review Manipulation (6), Expensive (5), Billing Issues (2), Delays (2).



### Is Feefo or Trustpilot better for small businesses?

Feefo is the better fit for small businesses, with stronger small-business reviewer sentiment and a higher satisfaction rating.

- **Feefo:** Small-Business is the largest segment, with reviewers consistently citing cost-effectiveness, ease of use, and strong support for small business needs.
- **Trustpilot:** Small-Business is also the largest segment, but reviewers frequently mention high pricing and challenges for small businesses, including initial low scores and expensive upgrades.



### Which Review Management platform has better integrations?

Feefo is favored for integrations, with more reviewer-cited integration capabilities and higher mention counts.

- **Feefo:** Shopify (2 all-time mentions), WooCommerce (2), and general Integration Capabilities (16 all-time mentions).
- **Trustpilot:** WooCommerce (1 all-time mention), with 2 all-time mentions for Integrations.



### How do Feefo and Trustpilot compare on customer support?

Feefo outperforms Trustpilot on Quality of Support by a material margin of 2.6 points (9.5 vs 6.9).

- **Feefo:** Reviewers consistently praise Feefo's customer support, with 59 all-time mentions and frequent references to proactive, knowledgeable account managers and fast response times.
- **Trustpilot:** Reviewers cite poor customer support as a recurring issue, with 10 all-time mentions and multiple reports of slow or unhelpful responses.



### Which is easier to implement, Feefo or Trustpilot?

Feefo is easier to implement, with a 1-point advantage in Ease of Setup (8.7 vs 7.7).

- **Feefo:** Reviewers describe Feefo as easy to set up, with 21 all-time mentions for Easy Setup and frequent praise for smooth onboarding and helpful support during implementation.
- **Trustpilot:** Reviewers note that setup is generally straightforward, but some mention challenges with moderation and initial configuration.



### Which product has better Customer Feedback?

Feefo leads on Customer Feedback, with higher scores and more reviewer-cited strengths.

- **Feefo:** Customer Feedback (20 all-time mentions), 8.9 Meets Requirements score, and frequent praise for verified, actionable feedback and reporting.
- **Trustpilot:** Customer Feedback is less frequently cited, with a 7.4 Meets Requirements score and fewer recent mentions of actionable feedback features.



| | Feefo | Trustpilot | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.3 out of 5 | 
| **Total Reviews** | 155 | 264 | 
| **Largest Market Segment** | Small-Business (51.7% of reviews) | Small-Business (61.9% of reviews) | 
| **Entry Level Price** | Starting at £149.00 Per Month | Starting at $299.00 | 

---
## Top Pros & Cons

### Feefo

Pros:
- Customer Support (59 reviews)
- Ease of Use (49 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Reporting (9 reviews)

### Trustpilot

Pros:
- Ease of Use (10 reviews)
- Reputation Management (4 reviews)

Cons:
- Poor Customer Support (10 reviews)
- Review Issues (10 reviews)

---
## Ratings Comparison
| Rating | Feefo | Trustpilot | 
|---|---|---|
  | **Meets Requirements** | 8.9 (144 reviews) | 7.4 (223 reviews) | 
  | **Ease of Use** | 8.6 (144 reviews) | 8.0 (229 reviews) | 
  | **Ease of Setup** | 8.7 (109 reviews) | 7.7 (135 reviews) | 
  | **Ease of Admin** | 8.5 (67 reviews) | 7.8 (109 reviews) | 
  | **Quality of Support** | 9.6 (142 reviews) | 6.8 (210 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (70 reviews) | 6.8 (107 reviews) | 
  | **Product Direction (% positive)** | 9.3 (134 reviews) | 6.1 (218 reviews) | 

---
## Pricing

### Feefo

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £149.00 Per Month

Description: Feefo Essentials is an all-around solution to collecting feedback and gaining insights. 

Key Features:
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms 
- Customer Success Team – Get support from our team of experts and make the most of your feedback 
- Review Response – Show how much feedback means to you by responding to each review 

[Browse all 3 editions](https://www.g2.com/products/feefo/pricing)

#### Free Trial

No

### Trustpilot

#### Entry-Level Pricing

Plan: Plus plan

Price: Starting at $299.00

Description: Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.

Key Features:
- 8 widgets
- 3 User logins
- 200 monthly invitations

[Browse all 4 editions](https://www.g2.com/products/trustpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.6/10 | 40 |
| **Trustpilot** | N/A | N/A |

#### Analytics

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.8 (35 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (34 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.0 (29 reviews) | Not enough data | 
| **Gamification** | 7.2 (27 reviews) | Not enough data | 

#### Customization

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Stakeholder Management** | 8.0 (29 reviews) | Not enough data | 
| **Multilanguage Support** | 7.5 (27 reviews) | Not enough data | 
| **Multiple Branding Support** | 7.7 (27 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 7.3 (24 reviews) | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (17 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 8.2/10 | 105 |
| **Trustpilot** | 6.0/10 | 60 |

#### Collection

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Authentication** | 8.0 (74 reviews) ✓ Verified | 6.1 (38 reviews) ✓ Verified | 
| **Review Forms** | 8.5 (85 reviews) ✓ Verified | 6.4 (38 reviews) ✓ Verified | 
| **Personalization** | 8.1 (79 reviews) ✓ Verified | 5.8 (33 reviews) ✓ Verified | 
| **Engagement** | 8.3 (76 reviews) ✓ Verified | 6.7 (32 reviews) ✓ Verified | 

#### Agentic AI - Review Management

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Adaptive Learning** | 7.1 (40 reviews) | 5.2 (9 reviews) | 
| **Natural Language Interaction** | 7.2 (40 reviews) | 5.2 (9 reviews) | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Reminders** | Not enough data | Not enough data | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Review Notification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Purchasing & Receiving** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Review Badge Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 

#### Moderation

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Reviewer Validation** | 9.0 (83 reviews) ✓ Verified | 5.9 (36 reviews) ✓ Verified | 
| **Response Types** | 8.6 (76 reviews) ✓ Verified | 5.4 (37 reviews) ✓ Verified | 
| **Legal Agreements** | 8.3 (71 reviews) ✓ Verified | 5.9 (26 reviews) ✓ Verified | 

#### Use Cases

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **E-commerce** | 8.3 (74 reviews) ✓ Verified | 6.4 (29 reviews) ✓ Verified | 
| **Retail** | 8.4 (68 reviews) ✓ Verified | 6.2 (27 reviews) ✓ Verified | 
| **Customer Service** | 8.6 (78 reviews) ✓ Verified | 6.0 (32 reviews) ✓ Verified | 

#### Administration

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Syndication** | 7.7 (67 reviews) | 6.5 (26 reviews) ✓ Verified | 
| **Insights** | 8.1 (74 reviews) ✓ Verified | 6.7 (28 reviews) ✓ Verified | 
| **Content** | 8.0 (68 reviews) ✓ Verified | 6.1 (27 reviews) ✓ Verified | 
| **Sampling** | 7.3 (63 reviews) | Feature Not Available | 

#### Display Options

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Badges** | 8.8 (71 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 
| **Widgets** | 8.9 (72 reviews) ✓ Verified | 5.8 (29 reviews) ✓ Verified | 
| **Third-Party Integrations** | 8.5 (69 reviews) ✓ Verified | 5.7 (28 reviews) ✓ Verified | 
| **Marketing** | 7.8 (64 reviews) ✓ Verified | 5.7 (29 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 5.3 (15 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.1/10 | 62 |
| **Trustpilot** | 6.9/10 | 104 |

#### Consumer Intelligence

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Customer Feedback** | 9.3 (59 reviews) ✓ Verified | 7.8 (92 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.5 (46 reviews) | 6.8 (65 reviews) | 
| **Sentiment Analysis** | 8.4 (49 reviews) ✓ Verified | 7.1 (63 reviews) ✓ Verified | 
| **Competitive Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Revenue Reporting** | 7.0 (43 reviews) | Feature Not Available | 
| **Corporate Reporting** | 7.8 (47 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Dashboard** | 8.8 (56 reviews) ✓ Verified | 7.7 (84 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Social Networks Monitoring** | 6.2 (42 reviews) | 6.6 (51 reviews) ✓ Verified | 
| **Social Media Management** | 6.4 (42 reviews) | 6.6 (52 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 6.4 (43 reviews) | Feature Not Available | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (13 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (25 reviews) | Not enough data | 
| **Decision Making** | 6.9 (25 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Feefo | Trustpilot | 
|---|---|---|
| **White Label** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Review Sharing** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)

**Unique to Feefo (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Feefo | Trustpilot | 
|---|---|---|
| **Small-Business** | 51.7% | 61.9% | 
| **Mid-Market** | 38.4% | 32.9% | 
| **Enterprise** | 9.9% | 5.2% | 

### By Industry

#### Feefo

- **Leisure, Travel & Tourism:** 15.6%
- **Retail:** 15.0%
- **Financial Services:** 6.8%
- **Insurance:** 4.8%
- **Apparel & Fashion:** 4.1%
- **Automotive:** 4.1%
- **Marketing and Advertising:** 4.1%
- **Manufacturing:** 3.4%
- **Consumer Goods:** 2.7%
- **Health, Wellness and Fitness:** 2.7%
- **Other:** 36.7%

#### Trustpilot

- **Financial Services:** 14.0%
- **Retail:** 7.2%
- **Marketing and Advertising:** 6.8%
- **Computer Software:** 4.4%
- **Consumer Goods:** 4.0%
- **E-Learning:** 3.6%
- **Apparel & Fashion:** 3.6%
- **Information Technology and Services:** 3.2%
- **Consumer Services:** 3.2%
- **Internet:** 2.8%
- **Other:** 47.2%

---
## Alternatives

### Alternatives to Feefo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (654 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4234 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (468 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (239 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1125 reviews)

### Alternatives to Trustpilot

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4234 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (654 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (239 reviews)
- [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) — 4.4/5 stars (82 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [SKEEPERS Verified Reviews](https://www.g2.com/products/skeepers-verified-reviews/reviews) — 4.1/5 stars (33 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)

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## Top Discussions

### Feefo

- Title: [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform...."

### Trustpilot

- Title: [How does Trustpilot work with Google shopping exactly?](https://www.g2.com/discussions/31966-how-does-trustpilot-work-with-google-shopping-exactly) — 4 comments, 1 upvote
  > **Top comment:** "https://ltddeals.in/topicmojo/"
- Title: [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) — 1 comment, 1 upvote
  > **Top comment:** "The contract is bullshit"
- Title: [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) — 1 comment, 1 upvote
  > **Top comment:** "Not just flagged

Hacked reviews by bad (scam operating) companies paying Trustpilot in the accounts of Trustpilot Reviewers.

How is it Trustpilot..."
- Title: [Anyone else found  fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) — 1 comment, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [Is Trustpilot a global or only United States specific product review platform?](https://www.g2.com/discussions/is-trustpilot-a-global-or-only-united-states-specific-product-review-platform) — 1 comment
  > **Top comment:** "They are actually located in Denmark. They are global review service. 

But seriously, stay away from them . Is widely stated that the overcharge, the lock..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/feefo-vs-trustpilot)