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Compare Feefo and Trustpilot 
Featured Products
At a Glance
Market Segments
Small-Business (53.7% of reviews)
Small-Business (62.3% of reviews)
Entry-Level Pricing
Starting at £149.00 Per Month
Starting at $299.00
Feefo
Star Rating
(127)4.6 out of 5
Market Segments
Small-Business (53.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £149.00 Per Month
Browse all 3 pricing plansTrustpilot
Star Rating
(239)3.4 out of 5
Market Segments
Small-Business (62.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $299.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Feefo excels in user satisfaction, boasting a significantly higher overall score compared to Trustpilot. Users appreciate its autonomous functionality, which allows for minimal input after initial setup, making it a favorite among small business owners.
- Users say that Feefo's interface is intuitive and stable, with many noting its ease of use and straightforward navigation. In contrast, Trustpilot, while useful for gathering feedback, has received mixed reviews regarding its user experience, with some users finding it less intuitive.
- Reviewers mention that Feefo's implementation process is quick and efficient, with many praising the automated data uploads that reduce manual effort. Trustpilot, on the other hand, has been noted for its automation features, but some users still find the initial setup to be more labor-intensive.
- According to verified reviews, Feefo stands out for its exceptional customer support, receiving high marks for responsiveness and quality. Users have highlighted the platform as a reliable partner in managing their online reputation, while Trustpilot's support has been described as lacking in comparison.
- Users appreciate Feefo's robust feedback tools, which are seen as genuine and effective for gathering customer insights. Trustpilot also offers valuable tools for feedback integration, but some users feel that it doesn't match the level of personalization and engagement that Feefo provides.
- Reviewers note that Feefo's pricing is more accessible for small businesses, starting at £149.00, compared to Trustpilot's higher entry point of $299. This affordability, combined with its strong performance metrics, makes Feefo a compelling choice for budget-conscious users.
Pricing
Entry-Level Pricing
Feefo
Essentials
Starting at £149.00
Per Month
Feefo Essentials is an all-around solution to collecting feedback and gaining insights.
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms
- Customer Success Team – Get support from our team of experts and make the most of your feedback
- Review Response – Show how much feedback means to you by responding to each review
Trustpilot
Plus plan
Starting at $299.00
Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.
- 8 widgets
- 3 User logins
- 200 monthly invitations
Free Trial
Feefo
No trial information availableTrustpilot
Free Trial is available
Ratings
Meets Requirements
8.8
120
7.5
204
Ease of Use
8.7
120
8.0
207
Ease of Setup
8.7
89
7.6
115
Ease of Admin
8.5
60
7.8
107
Quality of Support
9.5
119
7.0
191
Has the product been a good partner in doing business?
9.4
63
6.8
105
Product Direction (% positive)
9.3
115
6.2
200
Features by Category
SEO Auditing & Monitoring
7.2
18
Not enough data
7.2
18
Not enough data
7.3
19
Not enough data
7.1
18
Not enough data
Agentic AI - SEO Tools
6.9
12
Not enough data
7.3
11
Not enough data
8.0
11
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
7.6
11
Not enough data
7.8
12
Not enough data
SEO Content & Rankings
7.7
19
Not enough data
7.5
18
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
SEO Reporting
7.3
19
Not enough data
7.5
18
Not enough data
7.8
18
Not enough data
7.4
18
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
8.7
34
Not enough data
8.5
30
Not enough data
8.0
28
Not enough data
7.0
28
Not enough data
Customization
7.9
29
Not enough data
7.4
28
Not enough data
7.5
27
Not enough data
7.1
25
Not enough data
Generative AI
7.8
22
Not enough data
Feature Not Available
Not enough data
Agentic AI - Experience Management
7.1
16
Not enough data
7.1
16
Not enough data
7.1
16
Not enough data
7.1
17
Not enough data
Collection
7.9
76
|
Verified
5.9
36
|
Verified
8.5
79
|
Verified
6.2
35
|
Verified
8.1
80
|
Verified
5.7
33
|
Verified
8.3
77
|
Verified
6.5
31
|
Verified
7.4
75
Feature Not Available
Agentic AI - Review Management
7.1
40
5.7
10
7.2
40
5.7
10
Moderation
8.9
76
|
Verified
5.8
30
|
Verified
8.6
75
|
Verified
6.0
30
|
Verified
8.3
72
|
Verified
6.0
27
|
Verified
Use Cases
8.2
70
|
Verified
6.4
29
|
Verified
8.3
65
|
Verified
6.2
27
|
Verified
8.5
73
|
Verified
5.7
30
|
Verified
Administration
6.7
66
|
Verified
Feature Not Available
7.6
66
6.4
25
|
Verified
8.0
70
|
Verified
6.5
26
|
Verified
8.0
68
|
Verified
6.3
28
|
Verified
7.2
65
Feature Not Available
Display Options
8.7
68
|
Verified
6.4
29
|
Verified
8.8
67
|
Verified
5.7
28
|
Verified
8.6
66
|
Verified
5.6
27
|
Verified
7.7
64
|
Verified
5.8
28
|
Verified
Generative AI
Feature Not Available
5.6
16
Consumer Intelligence
9.2
53
|
Verified
7.6
87
|
Verified
7.4
47
6.8
65
8.4
48
|
Verified
7.0
62
|
Verified
Reporting
6.9
44
Feature Not Available
7.6
46
|
Verified
6.7
54
|
Verified
8.7
52
|
Verified
7.7
82
|
Verified
Media Monitoring
6.1
43
6.6
52
|
Verified
6.3
43
6.6
53
|
Verified
6.2
43
Feature Not Available
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Generative AI
Feature Not Available
6.4
14
Agentic AI - Online Reputation Management
6.3
27
Not enough data
6.1
26
Not enough data
6.6
25
Not enough data
6.5
25
Not enough data
7.1
25
Not enough data
6.9
25
Not enough data
Categories
Categories
Shared Categories
Feefo and Trustpilot are categorized as Online Reputation Management and Review Management
Unique Categories
Feefo is categorized as SEO Tools and Experience Management
Trustpilot has no unique categories
Reviews
Reviewers' Company Size
Feefo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Trustpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
17.1%
Leisure, Travel & Tourism
15.4%
Financial Services
6.5%
Insurance
4.9%
Apparel & Fashion
4.9%
Other
51.2%
Financial Services
14.5%
Retail
7.0%
Marketing and Advertising
5.7%
Computer Software
4.8%
Consumer Goods
3.9%
Other
64.0%
Discussions
What is Feefo used for?
1 Comment
Official Response from Feefo
From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform....Read more
Feefo has no more discussions with answers
How does Trustpilot work with Google shopping exactly?
4 Comments
HY
https://ltddeals.in/topicmojo/Read more
A risk calling for a solution
1 Comment
FA
Hi Iam very happy to be hear and read your wonderful article. Thanks a lot by this i learnt much new things and etc..Read more
Divergences between evaluations -- TrustPilot & Shopper Approved
1 Comment
OB
From what I can see the amount of reviews on Trustpilot is far less then what Shopperapproved has, so this why they look the way they do, not to say that...Read more
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