Link copied to clipboard # Feefo vs Trustpilot Comparison - What are their main differences? Share [ Export ](/compare/feefo/trustpilot/export.csv) FeefoTrustpilot[+ Add Product](#) Pricing **Feefo** **Starting at £149.00** Per Month · Essentials **Starting at £299.00** Per Month · Enhanced **Contact Us** Per Month · Upgrades **Trustpilot** Free Trial **Starting at $299.00** · Plus plan **Starting at $629.00** · Premium plan **Starting at $1,099.00** · Advanced plan **Contact Us** · Enterprise plan Show more **Pricing Insights** from reviews Perceived Cost **Feefo** $$$$$ **Trustpilot** $$$$$ Average Discount **Feefo** 6% **Trustpilot** 13%7% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Feefo** 6 months Based on 100 responses **Trustpilot** 6 months Based on 100 responses Return on Investment **Feefo** 6 months Based on 100 responses **Trustpilot** 6 months Based on 100 responses ![Feefo](https://images.g2crowd.com/uploads/product/hd_favicon/1552060187/feefo.svg "Feefo") ![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Feefo** [ Customer Support (58) ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews)[ Ease of Use (47) ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews)[ Missing Features (9) ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews)[ Poor Reporting (8) ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) **Trustpilot** [ Ease of Use (10) ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=2247329&qs=pros-and-cons#reviews)[ Reputation Management (5) ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559649&qs=pros-and-cons#reviews)[ Review Issues (11) ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559187&qs=pros-and-cons#reviews)[ Poor Customer Support (10) ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559722&qs=pros-and-cons#reviews) Integrations **Feefo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a9a43b2d4b9db5bdb0ced67c5e23b61/confluence.png "Product Avatar Image") Confluence ](https://www.g2.com/products/confluence/reviews)[ View all ](https://www.g2.com/products/feefo/integrations) **Trustpilot** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bae0d8ff449f182a28f9e0f80ce0708b/contentstack.png "Product Avatar Image") Contentstack ](https://www.g2.com/products/contentstack/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital ](https://www.g2.com/products/dotdigital/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_875175039c275eab2eed735a56ad8cee/google-my-business.jpeg "Product Avatar Image") Google My Business ](https://www.g2.com/products/google-my-business/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a53e3f1d29e84ae00193a07789a2e4/sap-commerce-cloud.jpg "Product Avatar Image") SAP Commerce Cloud ](https://www.g2.com/products/sap-commerce-cloud/reviews)[ View all ](https://www.g2.com/products/trustpilot/integrations) Screenshots **Feefo** ![Feefo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1805099/WhatsApp%282%29.png) **Trustpilot** ![Trustpilot screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1465146/SD-983---Business-HP.png) **Ratings** from reviews Meets Requirements **Feefo** **8.9** /10 Based on 146 responses **Trustpilot** **7.4** /10 Based on 224 responses Ease of Use **Feefo** **8.6** /10 Based on 146 responses **Trustpilot** **8.0** /10 Based on 230 responses Ease of Setup **Feefo** **8.7** /10 Based on 110 responses **Trustpilot** **7.7** /10 Based on 136 responses Ease of Admin **Feefo** **8.6** /10 Based on 69 responses **Trustpilot** **7.8** /10 Based on 109 responses Quality of Support **Feefo** **9.6** /10 Based on 144 responses **Trustpilot** **6.8** /10 Based on 211 responses Has the product been a good partner in doing business? **Feefo** **9.4** /10 Based on 72 responses **Trustpilot** **6.8** /10 Based on 107 responses Product Direction (% positive) **Feefo** **9.3** /10 Based on 135 responses **Trustpilot** **6.1** /10 Based on 219 responses **Features** ratings from reviews Review Management **8.2** /10 Based on 107 responses **6.0** /10 Based on 61 responses Online Reputation Management **7.1** /10 Based on 62 responses **6.9** /10 Based on 104 responses Experience Management **7.6** /10 Based on 40 responses Not enough data ## Feefo vs. Trustpilot: Which Is Best for You? Generated using AI Last updated October 01, 2026, based on 411 verified G2 reviews. ![Feefo](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_38b3823271801ead7070179d840ad8fb/feefo.png "Feefo") ### Choose Feefo if… - You need **verified customer reviews only** to ensure authentic and trustworthy feedback. - You want **dedicated account management** with proactive and responsive support. - You seek **automation of review collection** integrated with your CRM to save time. - You require **product-level review attribution** to enhance customer confidence on product pages. - You want **easy-to-use, customizable review widgets** that integrate well with your website. Show more ![Trustpilot](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot") ### Choose Trustpilot if… - You want **high visibility and SEO benefits** from a widely recognized review platform. - You need **a centralized platform** to collect and showcase customer feedback for brand awareness. - You want **automated review collection tools** that save time with email, SMS, and campaigns. - You seek **AI-driven sentiment analysis and reporting** to identify trends and improve customer satisfaction. - You want **intuitive dashboards and customizable widgets** for monitoring and displaying reviews. Show more User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 52.3% Mid-Market(51-1000 emp.) 37.9% Enterprise(\> 1000 emp.) 9.8% Small-Business(50 or fewer emp.) 52.3% Mid-Market(51-1000 emp.) 37.9% Enterprise(\> 1000 emp.) 9.8% Small-Business(50 or fewer emp.) 62.1% Mid-Market(51-1000 emp.) 32.8% Enterprise(\> 1000 emp.) 5.1% Small-Business(50 or fewer emp.) 62.1% Mid-Market(51-1000 emp.) 32.8% Enterprise(\> 1000 emp.) 5.1% **Reviewers' Industry** [![Feefo](https://images.g2crowd.com/uploads/product/hd_favicon/1552060187/feefo.svg "Feefo")](https://www.g2.com/products/feefo/reviews) Feefo Leisure, Travel & Tourism 15.4% Retail 14.8% Financial Services 7.4% Insurance 4.7% Apparel & Fashion 4.0% Other 53.7% [![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot")](https://www.g2.com/products/trustpilot/reviews) Trustpilot Financial Services 13.9% Retail 7.2% Marketing and Advertising 6.8% Computer Software 4.4% Consumer Goods 4.0% Other 63.7% Alternatives **Feefo Alternatives** ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice") [ Bazaarvoice ](/products/bazaarvoice/reviews) ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io") [ Reviews.io ](/products/reviews-io/reviews) ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo") [ Yotpo ](/products/yotpo/reviews) ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) **Trustpilot Alternatives** ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice") [ Bazaarvoice ](/products/bazaarvoice/reviews) ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io") [ Reviews.io ](/products/reviews-io/reviews) ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo") [ Yotpo ](/products/yotpo/reviews) ## Feefo vs Trustpilot FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Feefo vs Trustpilot? Feefo stands out for verified reviews and superior support, while Trustpilot is more widely recognized but scores lower on support and setup. | [Feefo](https://www.g2.com/products/feefo/reviews) | [Trustpilot](https://www.g2.com/products/trustpilot/reviews) | | --- | --- | | 4.6/5 (155 reviews) | 3.4/5 (262 reviews) | | Small-Business | Small-Business | | 8.7 | 7.7 | | 9.5 | 6.9 | | Customer Support (59 all-time mentions) | Ease of Use (10 all-time mentions) | ### How do the pricing models of Feefo and Trustpilot compare? Feefo is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Feefo:** Reviewers highlight Feefo as cost-effective and budget-friendly, especially for sending a high volume of review invites. - **Trustpilot:** Reviewers frequently cite high pricing and expensive premium features as drawbacks. - **Switching Reason:** Several reviewers switched from Trustpilot to Feefo for better pricing and improved software value. ### What are the best alternatives to Feefo and Trustpilot? Birdeye, Bazaarvoice, and Reviews.io are the top three alternatives to Feefo and Trustpilot. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Feefo](https://www.g2.com/products/feefo/reviews) | 4.6/5 (155) | Small-Business | Cost-effective for high review volume | Customer Support (59 all-time mentions) | | [Trustpilot](https://www.g2.com/products/trustpilot/reviews) | 3.4/5 (262) | Small-Business | Premium features cited as expensive | Ease of Use (10 all-time mentions) | | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205) | Small-Business | — | — | | [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) | 4.2/5 (809) | Mid-Market | — | — | | [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | 4.8/5 (652) | Small-Business | — | — | ### Which Review Management features should I prioritize when comparing Feefo and Trustpilot? Buyers should prioritize verified reviews, customer support, integration capabilities, reporting and analytics, and automation features when comparing Feefo and Trustpilot. - **Verified Reviews:** Feefo is frequently cited for verified purchaser reviews, with 20 all-time mentions for Customer Feedback; Trustpilot has fewer recent mentions of verified-only reviews. - **Customer Support:** Feefo has 59 all-time mentions for Customer Support and a 9.5 Quality of Support score; Trustpilot has 10 all-time mentions for Poor Customer Support and a 6.9 score. - **Integration Capabilities:** Feefo has 16 all-time mentions for Integration Capabilities and supports Shopify and WooCommerce; Trustpilot has 2 all-time mentions for Integrations and supports WooCommerce. - **Reporting and Analytics:** Feefo offers AI-powered reporting and analytics, with several reviewers citing improvements; Trustpilot reviewers mention analytics but also note complexity and reporting limitations. - **Automation Features:** Feefo is cited for automation in review collection and follow-up; Trustpilot reviewers mention automated feedback collection as a benefit. ### What are the pros and cons of Feefo vs Trustpilot? Feefo's headline strength is verified reviews and customer support, while Trustpilot's is broad recognition and ease of use. - **Feefo strengths:** Customer Support (59 all-time mentions), Ease of Use (49), Helpful (41), User-Friendly (31), Easy Setup (21), Easy Integrations (19), Integration Capabilities (16), Innovation (11). - **Feefo trade-offs:** Some reviewers mention limited customization of feedback request emails and occasional delays in feature delivery. - **Trustpilot strengths:** Ease of Use (10 all-time mentions), Reputation Management (4), Review Management (3), Integrations (2), Analytics (2). - **Trustpilot trade-offs:** Poor Customer Support (10 all-time mentions), Review Issues (10), Review Manipulation (6), Expensive (5), Billing Issues (2), Delays (2). ### Is Feefo or Trustpilot better for small businesses? Feefo is the better fit for small businesses, with stronger small-business reviewer sentiment and a higher satisfaction rating. - **Feefo:** Small-Business is the largest segment, with reviewers consistently citing cost-effectiveness, ease of use, and strong support for small business needs. - **Trustpilot:** Small-Business is also the largest segment, but reviewers frequently mention high pricing and challenges for small businesses, including initial low scores and expensive upgrades. ### Which Review Management platform has better integrations? Feefo is favored for integrations, with more reviewer-cited integration capabilities and higher mention counts. - **Feefo:** Shopify (2 all-time mentions), WooCommerce (2), and general Integration Capabilities (16 all-time mentions). - **Trustpilot:** WooCommerce (1 all-time mention), with 2 all-time mentions for Integrations. ### How do Feefo and Trustpilot compare on customer support? Feefo outperforms Trustpilot on Quality of Support by a material margin of 2.6 points (9.5 vs 6.9). - **Feefo:** Reviewers consistently praise Feefo's customer support, with 59 all-time mentions and frequent references to proactive, knowledgeable account managers and fast response times. - **Trustpilot:** Reviewers cite poor customer support as a recurring issue, with 10 all-time mentions and multiple reports of slow or unhelpful responses. ### Which is easier to implement, Feefo or Trustpilot? Feefo is easier to implement, with a 1-point advantage in Ease of Setup (8.7 vs 7.7). - **Feefo:** Reviewers describe Feefo as easy to set up, with 21 all-time mentions for Easy Setup and frequent praise for smooth onboarding and helpful support during implementation. - **Trustpilot:** Reviewers note that setup is generally straightforward, but some mention challenges with moderation and initial configuration. ### Which product has better Customer Feedback? Feefo leads on Customer Feedback, with higher scores and more reviewer-cited strengths. - **Feefo:** Customer Feedback (20 all-time mentions), 8.9 Meets Requirements score, and frequent praise for verified, actionable feedback and reporting. - **Trustpilot:** Customer Feedback is less frequently cited, with a 7.4 Meets Requirements score and fewer recent mentions of actionable feedback features.