--- title: Feefo Reviews meta_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 148 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 148 scale: '5' date_modified: '2026-07-21' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Feefo Reviews **Vendor:** Feefo **Category:** [Review Management Software](https://www.g2.com/categories/review-management-software) **Average Rating:** 4.6/5.0 **Total Reviews:** 148 ## About Feefo Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers  ## Feefo Pros & Cons **What users like:** - Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. (59 reviews) - Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. (49 reviews) - Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. (41 reviews) - Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. (31 reviews) - Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. (25 reviews) - Intuitive (22 reviews) - User Interface (22 reviews) - Easy Setup (21 reviews) - Customer Feedback (20 reviews) - Users value Feefo for its **proactive support and insightful reporting** , significantly enhancing customer experience and business growth. (20 reviews) **What users dislike:** - Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. (9 reviews) - Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. (9 reviews) - Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. (7 reviews) - Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. (7 reviews) - Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. (6 reviews) - Users find the **report complexity** of Feefo limiting, despite improvements, affecting the ease of managing reviews. (6 reviews) - Users experience **delays** in implementation and support resolution, impacting overall satisfaction with Feefo's services. (5 reviews) - Users find **difficult reporting** issues due to complex brand hierarchies, affecting navigation and overall engagement. (5 reviews) - Feature Deficiency (5 reviews) - Inefficiency (5 reviews) ## Feefo Reviews ### 1. Good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Feefo?** have real feedback of actual owners, gives the brand credibility. **What do you dislike about Feefo?** Distance, we never receive an invitation to visit our team on Feefo Offices. **What problems is Feefo solving and how is that benefiting you?** Direct communication channel, through chat not email for instant communication. ### 2. Easy to use and genuine customer feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Easy to use platform. Good that it is all genuine customers unlike other platforms where it could be anyone **What do you dislike about Feefo?** Not as well known perhaps as other platforms **What problems is Feefo solving and how is that benefiting you?** We need to demonstrate good customer outcomes from both a regulatory and commercial perspective **Official Response from Steven Powell:** > Hi there, Thank you for your feedback! We’re delighted that you find our platform easy to use and value that our reviews come from genuine customers. We appreciate your comment about brand recognition. We are always working to increase our visibility and highlight the value of our verified review model to the wider public. Thank you for being a part of the Feefo family! The Feefo Team ### 3. Feefo review - a business perspective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Feefo?** We really like the verified feedback. Janet who manages our account is also really helpful. **What do you dislike about Feefo?** Limited ability for clients to leave unsolicited feedback. **What problems is Feefo solving and how is that benefiting you?** Customer feedback monitoring. **Official Response from Steven Powell:** > Hi there, It's wonderful to hear that you value our verified feedback model and that your Customer Success Manager, Janet, has been so helpful! Thank you for the positive feedback. We also appreciate your comment about the ability for clients to leave unsolicited feedback. We understand how that could be useful and will take this into account for future developments. The Feefo Team ### 4. Reccomend this platform for business to invest in to build trust with consumers in long term **Rating:** 5.0/5.0 stars **Reviewed by:** Ali N. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Feefo?** Excellent platform to use . It is very competitive in price compare to other competitors and the platform is very easy to use. The customer care also is fantastic. Our manager at Feefo has been brilliant, and we can resolve any issue with them, from understanding our insights to integrating with our tech stack – the support that we have received has been outstanding. Love also how the award you for your achievments **What do you dislike about Feefo?** We are happy with the platform in every way. 10 out of 10 **What problems is Feefo solving and how is that benefiting you?** Since joining Feefo, customer feedback for Masumi Headwear has been consistently excellent, with many five-star reviews from satisfied customers. This obviously has build trust with our end users. We know this valuable feedback get's us going and help us to improve and raise to the consumer expectations and go beyound that. **Official Response from Bobby Thorpe:** > Thank you so much for your wonderful feedback! We’re thrilled to hear that you find Feefo’s platform competitive, user-friendly, and backed by excellent customer support. It’s fantastic to know that our team, especially your account manager, has been able to provide the assistance you need, and we’re glad our features have been beneficial for your business. Your success is our success, and we’re honoured to be part of your journey. Best regards, The Feefo Team ### 5. Very satisfactory **Rating:** 4.0/5.0 stars **Reviewed by:** Matt M. | Funeral Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Feefo?** easily intergrates into our website to show overall reviews company wide and individual offices while offering services to allow for reviews on our shop. Staff are friendly and quick to respond. **What do you dislike about Feefo?** can be complicated to understand early on. Not the easiest format to upload in. **What problems is Feefo solving and how is that benefiting you?** Allowing us to get feedback on our services in a professional and respectful way. **Official Response from Bobby Thorpe:** > Hi Matt, Thank you so much for sharing your experience with Feefo on G2! We're delighted to hear that our platform has helped streamline review integration across your website. We appreciate your feedback on the initial learning curve and uploading format. We're continuously working to improve our user experience and make Feefo as intuitive as possible, so your insights are invaluable. Please feel free to reach out to our support team—they’re always here to help with any questions you might have as you get more familiar with the platform. Thank you for choosing Feefo! ### 6. A great review platform which allows genuine reviews backed by great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** James G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Feefo?** As a business you get to submit verfied reviews therefore removing the risk of bots or non customers leaving unwanted reviews. The on line portal is easy to use and this is all supported by excellent customer support. Feefo was easy to integrate into our process and the additional of Treefo has been excellent. **What do you dislike about Feefo?** Very occassionally sale uploads can be slow. However, a quick chat with customer support means that this is always quickly resolved with excellent communication. **What problems is Feefo solving and how is that benefiting you?** It allows us to show our potential customers they way we go about business and the significance we place on customer service. The award structure emphasises this to our client base. The review process also allows us a platform to give our customers the ability to leave independent feedback that we can learn from. Treefo has also allowed us to start our move towards being a more sustainable business. **Official Response from Bobby Thorpe:** > Hi James, Thank you so much for taking the time to share your positive experience with Feefo. It's wonderful to know that our customer support has met your expectations and that the integration process, including the addition of Treefo, has been smooth and beneficial for your business. We appreciate your feedback regarding the occasional slow sales uploads and are glad to hear that our customer support team has been able to quickly resolve these issues for you. We look forward to continuing to support your business. Best regards, The Feefo Team ### 7. Excellent Support & Insights from Feefo **Rating:** 5.0/5.0 stars **Reviewed by:** James D. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Feefo?** I've been impressed with Feefo's customer success team. They've been incredibly proactive in reaching out and offering support throughout the process. Their guidance has been invaluable in getting the most out of the platform. Beyond the initial setup, I'm also a big fan of Feefo's reporting features. The Feedback Breakdown report, in particular, is a game-changer. It allows me to easily drill down into specific areas of customer feedback, like tagging by salesperson. This level of granularity makes it so much easier to identify trends and areas for improvement within the team. The combination of proactive support and insightful reporting makes it a valuable tool for understanding and improving our customer experience. **What do you dislike about Feefo?** While Feefo's platform itself has been great, we experienced a delay in identifying an issue with our sales data integration. Specifically, it took 3 months to identify that sales data wasn't being properly sent to Feefo. Ideally, we would have been notified much sooner to prevent this gap in our customer feedback data. **What problems is Feefo solving and how is that benefiting you?** We find potential customers rely heavily on reviews and recommendations before making a purchase decision. Having reviews from real customers who have interacted with our business helps build trust and credibility. **Official Response from Bobby Thorpe:** > Hi James, Thank you for your detailed review! We're delighted to hear about your positive experience with Feefo. Your feedback about the ease of integration and the value of Treefo for sustainability efforts is greatly appreciated​. We're committed to continuing to provide tools and support that help you highlight your dedication to excellent customer service. Thank you for choosing Feefo. Best regards, The Feefo Team ### 8. FEEFO give our customers the reassurance to choose our startup **Rating:** 5.0/5.0 stars **Reviewed by:** Kate C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Feefo?** Our experience as FEEFO customer has been great. Antonio our account manager has been a brilliant support and the reviews are an invaluable source of reassurance for our customers, partularly as we are a new company. The dashboard is eaasy to use and it's easy to reply to reviews to show our customers we care. **What do you dislike about Feefo?** We have found using FEEFO a positive experience **What problems is Feefo solving and how is that benefiting you?** Reassuring our customers to that they buy from us as a new company **Official Response from Bobby Thorpe:** > Hi Kate, Thank you for sharing your feedback! We're delighted to hear that Feefo has been a source of reassurance for your customers. It's great to know that the reviews are helping you build trust and that our dashboard and response tools are making it easy to engage with your audience. We'll make sure to pass your kind words along to Antonio—he’ll be happy to know his support has made a difference! Thanks again for choosing Feefo! The Feefo Team ### 9. Transparent, Happy-to-help, Adding-value, Not-expensive, Knowledgable, Supportive **Rating:** 5.0/5.0 stars **Reviewed by:** Dan R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Feefo?** First and foremost, their pricing is very competitive, but the biggest benefit is the support they provide and continued learning they are building themselves and then sharing with us, in order to build better reviews for you and your customers. They really are market leaders here. **What do you dislike about Feefo?** I think the customer facing area could do with an update; but still it's not an issue - just the one area of improvement. My understanding is updates are due shortly anyway, so great to know our feedback is listened to and where appropriate, acted on **What problems is Feefo solving and how is that benefiting you?** Understanding our customers but at scale, and easy record keeping. We can always refer back to review comments. Also having the flexibility of seeing our customers thoughts and feelings at the different stages of our customer journey. We may be getting one area right for our customers, but can see if we're servicing them as required at mid points of the product life cycle, if needing to cancel polices and most importantly at claim. **Official Response from Bobby Thorpe:** > Hi Dan, Thank you for sharing your feedback on Feefo. We're pleased to hear that you find our pricing competitive and appreciate the excellent service from our CS and support teams. It's encouraging to know the positive impact they have on building your review strategy. We're also delighted that you enjoy the analytics our platform provides, offering actionable insights. As you mentioned, the latest round of platform updates are about to be released. Please keep an eye on your inbox for an email later this month—it's packed with exciting UI/UX enhancements! Your feedback is invaluable to us, and we look forward to continuing to support your business. Best regards, The Feefo Team ### 10. Responsive to queries and system runs smoothly without any need for intervention **Rating:** 5.0/5.0 stars **Reviewed by:** Louise W. | E-commerce Business Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Feefo?** We've never had any issues, allowing us to get on with other things without worrying if all is working as it should. We are kept informed of any new developments and if we have any queries we have a very quick response. The dashboard is easy to use and contains useful features. **What do you dislike about Feefo?** Most of the system is easy to use however the search function could be more user-friendly **What problems is Feefo solving and how is that benefiting you?** Capturing customer feedback so that other customers can benefit from their objective experiences **Official Response from Bobby Thorpe:** > Thank you for sharing your positive feedback! It’s great to know that you find our dashboard easy to use and that our team has been responsive to your queries, keeping you informed about new developments. We appreciate your constructive feedback regarding the search function. Your input is invaluable, and we’ll certainly look into ways to make it more user-friendly in future updates. We're glad that Feefo is helping you capture valuable customer feedback and benefiting others through those insights. If you ever need any further assistance, please don't hesitate to reach out! Best regards, The Feefo Team ### 11. Great support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Feefo?** The on-going, straightforward support they provide. We knew that intergrating Feefo into a site that isn't Shopify or Wordpress would be more complicated but the on-going support in all areas from technical aspects through to how best to word review requests for our specific customers has made the whole process far easier than we could ever have imagined. **What do you dislike about Feefo?** To be honest, we like it all except the price BUT when we consider the ongoing personal support they offer which other platforms don't the price is actually quite reasonable. **What problems is Feefo solving and how is that benefiting you?** How to request, collect and manage customer reviews. **Official Response from Bobby Thorpe:** > Thank you so much for your thoughtful review! Our goal is to provide personalised assistance in both technical areas and messaging strategies, so it's great to know we’ve been able to make the experience easier than expected. We understand that pricing is an important consideration, and we're glad you see value in the personal support we offer. Your feedback is appreciated, and we're always here to ensure you get the most out of Feefo. If there's anything else we can assist you with, feel free to reach out! Best regards, The Feefo Team ### 12. Fantastic experience :) **Rating:** 5.0/5.0 stars **Reviewed by:** James M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Feefo?** Feefo provide a lot of support, address any queries very quickly. They also are very creative with new features and these have been very beneficial for our company, these changes are implemented seemlessly and are easy to use. The website is easy to use and I use it everyday, and its so easy to intergrate Feefo in to my daily routine. **What do you dislike about Feefo?** The only thing about Feefo that does impact us negatively in some way is it's standing in SEO - sometimes when a customer searches to review us, a different review provider appears first, and ofcourse this is not our preffered option. **What problems is Feefo solving and how is that benefiting you?** Feefo helps us keep reviews all in one place, and makes it easy to reply to these. And on occassion remove unfair reviews. **Official Response from Bobby Thorpe:** > Hi James, Thank you for sharing your feedback! We're always delighted to hear about our exceptional support team and how they assist our clients. It's fantastic to know that you appreciate our creativity in introducing new features, and we're glad to hear that they have been valuable for your company. Regarding SEO, we are continuously working on improving our visibility to ensure that customers can easily find and access your reviews. We're committed to addressing any challenges you may encounter in this area, so I will take this back to the team. Thank you for choosing Feefo as your feedback platform. Best regards, The Feefo Team ### 13. An Effective Solution for Managing Verified Reviews **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Feefo?** What I like best about Feefo is how straightforward it is to collect and manage customer feedback. The platform is easy to navigate, making it simple to monitor reviews, respond to customers, and identify trends. The reporting gives useful insights that help us understand customer sentiment and make improvements, while the onboarding process and ongoing support have been responsive whenever we've needed assistance. **What do you dislike about Feefo?** At this stage, I don't have any significant criticisms. The platform has met our expectations, and our experience has been consistently positive. Any future improvements would simply be additional enhancements rather than fixes. **What problems is Feefo solving and how is that benefiting you?** Before using Feefo, we collected delegate feedback manually after each training course, but that feedback was only used internally. Feefo has enabled us to share verified customer reviews publicly, giving prospective delegates and bookers genuine insight into the quality of our training. Because the reviews come directly from people who have attended our courses, they carry far more credibility than marketing content alone. This has helped us build trust with potential customers, showcase the quality of our training, and use feedback to continually improve the delegate experience. **Official Response from Bobby Thorpe:** > Thank you for your glowing review! We're thrilled to hear that you find Feefo extremely easy to use and that our support team has been exceptional in providing assistance whenever needed. It's fantastic to know that Feefo has streamlined your feedback process as a training provider. By allowing potential delegates and bookers to see authentic reviews, both positive and constructive, they can make informed decisions based on real experiences. We're also delighted that Feefo has been instrumental in enhancing transparency and credibility for your training events. Thank you for choosing Feefo as your feedback platform. Best regards, The Feefo Team ### 14. Helps us monitor and improve our customer journey **Rating:** 4.5/5.0 stars **Reviewed by:** Georgina L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Feefo?** Feefo only allows actual customers who have gone through the process of using our service to leave reviews, making reviews authentic. It also provides all the client information on the back-end helping us contact them regarding their feedback should we need to. We also like the Feefo Trusted Service Awards element. **What do you dislike about Feefo?** Somehow, outside perception is that we can pick and choose what reviews show, however that is not the case and Feefo displays all reviews left. **What problems is Feefo solving and how is that benefiting you?** From the reviews our customers leave we're able to see trends of feedback, in order to see which areas need our focus and which we're excelling in. **Official Response from Bobby Thorpe:** > Hi Georgina, We appreciate your review and are thrilled to hear your support for authentic, verified feedback. It's fantastic to know that you recognise the importance of our Trust Service Awards (TSAs) in showcasing like-minded businesses. We're glad you're enjoying the functionality of our platform, and we're continuously working on further enhancements to improve your experience. Keep an eye out for exciting updates! Thank you once again for choosing Feefo as your trusted feedback platform. Best regards, The Feefo Team ### 15. Excellent customer service and a fantastic platform for our business **Rating:** 5.0/5.0 stars **Reviewed by:** Annie D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Feefo?** Ollie is always on hand to help our team with any issues we may have. He is always quick to respond and extremely knowledgeable. Feefo is fantastic for our small business and the reviews that our clients post have been a huge help in increasing our sales. **What do you dislike about Feefo?** We haven't had any negative experiences using Feefo, only postive **What problems is Feefo solving and how is that benefiting you?** As a small business, the Feefo reviews are incredibly helpful for us as our potential clients can see honest reviews from previous clients which increases our sales **Official Response from Bobby Thorpe:** > Hi Annie, Thank you so much for your glowing review of Feefo! We're thrilled to hear that you've had an excellent experience with our platform. We're delighted to know that Ollie has been instrumental in providing exceptional customer service to your team. We take pride in our knowledgeable and responsive support team, and we're pleased to hear that Ollie has been able to assist you promptly and effectively. Thank you for choosing Feefo, and we look forward to continuing to support your business's success. Best regards, The Feefo Team ### 16. Excellent Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Luis N. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Feefo?** We've been using the Feefo platform at totality services for many years. It works very well, and integrates with the systems we use seamlessly. Very importantly, their support is excellent, and our account manager has very helped ensure we get the most for the solution. **What do you dislike about Feefo?** There's nothing to dislike about the platform. **What problems is Feefo solving and how is that benefiting you?** We use Feefo as tool to monitor our staff performance, our client's sentiment towards us and also as a marketing tool. It's extrememly effective in all 3 facets. **Official Response from Bobby Thorpe:** > Hi Luis, Thank you for taking the time to share your feedback with us! We truly appreciate your insights and are delighted to hear about your positive experience with Feefo. We take great pride in providing a seamless integration experience and are thrilled to hear that our platform has integrated well with the systems you use at Totality Services. We're especially pleased to hear about your positive experience with our support team and account manager. Ensuring our customers receive the best support possible is a top priority for us, and we're glad to hear that our team has been able to assist you effectively. Thank you once again for choosing Feefo as your feedback platform. The Feefo Team ### 17. A proactive and customer focused feedback service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Feefo?** We have a fantastic, responsive account manager, who helps us make the most of our feedback. We find Feefo is always looking to improve its service and offering for our benefit and that of our customers. We love the Trusted Service Awards, which help us demonstrate our exceptional customer service in a crowded market. **What do you dislike about Feefo?** That the forms are not accessible to customers so we have to ask for changes each time. However, the repsonse time for this is excellent. **What problems is Feefo solving and how is that benefiting you?** Feefo help us to identify areas of the business that may be underperforming, so we can address them quickly. It also helps identify areas of strength which we can build upon for the benefit of our customers. We have recently added some Consumer Duty questions to our feedback forms which helps us demonstrate compliance and we can use the feedback to further improve our customers' experience. **Official Response from Bobby Thorpe:** > Hi there, Thank you for your feedback on Feefo. We're delighted to hear that you find us as proactive and customer-focused. We're committed to continuous improvement, and the upcoming platform enhancements will hopefully reflect this dedication. We're also glad you value the Trusted Service Awards (TSAs) and the trust network we're building. Regarding form accessibility, we appreciate your input. However, we're pleased to hear that your Customer Success Manager (CSM) and account manager are responsive to your needs. Thank you for choosing Feefo. We're here to support your success every step of the way. Best regards, The Feefo Team ### 18. Consistent service, receptive to requests and proactive with ideas to develop our relationship **Rating:** 5.0/5.0 stars **Reviewed by:** Richard B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2024 **What do you like best about Feefo?** Accessible and the ability to have mutually constructive conversations due to their understanding of our business **What do you dislike about Feefo?** The ability to maximise all potential benefits of the relationship **What problems is Feefo solving and how is that benefiting you?** Providfing verified reviews from our customers at different stages of the custoer journey that allows us to monitor the Customer experience, interven when required and drive longer term improvements that will benefit all customers **Official Response from Bobby Thorpe:** > Hi Richard, Thank you for sharing your thoughts with us. Your feedback is invaluable to us, and we're thrilled to know that our accessibility and understanding of your business have facilitated constructive conversations. We also appreciate your honesty in highlighting areas where you feel we can improve. We understand the importance of maximising all potential benefits of our relationship, and we're committed to addressing this concern to ensure we deliver the best possible experience for you. It's great to hear how the Feefo platform is solving pain points you encounter along the customer journey. Once again, thank you for your feedback. Should you have any further suggestions or concerns, please don't hesitate to reach out to us. Best regards, The Feefo Team ### 19. Good experience with the team **Rating:** 3.5/5.0 stars **Reviewed by:** Shana R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Feefo?** customer support are helpful and easy to contact. **What do you dislike about Feefo?** Pricing of the asset change is quite high. moderation process can take longer than expected. Cant do incentives like other companies can **What problems is Feefo solving and how is that benefiting you?** capturing product and service reviews. **Official Response from Bobby Thorpe:** > Thank you for sharing your feedback with us! We are delighted to hear that you had a good experience with our team. We appreciate your honesty and will take your feedback on board. We understand that pricing and moderation times are important factors for our users, and we are continuously working to improve in these areas. As for incentives, we strive to ensure our practices comply with the highest standards of authenticity and transparency in reviews. As a Google partner, we are committed to maintaining the integrity of our reviews by not offering incentives. Thank you again for your review. Best regards, The Feefo Team ### 20. Feefo is an excellent business partner **Rating:** 5.0/5.0 stars **Reviewed by:** James H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Feefo?** Proactive service and support from our account management team **What do you dislike about Feefo?** The survey functionality can't be easily introduced from the five star review question **What problems is Feefo solving and how is that benefiting you?** Supports our brand for marketing and also supports the FCA's Customer Dutry requirements for insurance brokers. Not clear how effective Feefo is in supporting SEO. More evidence on this would be helpful **Official Response from Bobby Thorpe:** > Hi James, Thank you for your partnership and feedback. We're glad you appreciate the proactive service and support our team provides. Regarding SEO evidence and the survey functionality, please reach out to your CSM for more information, and we will investigate both aspects. Thank you for choosing Feefo as your feedback platform. Best regards, The Feefo Team ### 21. Trustworthy for your customers **Rating:** 4.0/5.0 stars **Reviewed by:** Lee J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Feefo?** The platform is based on real and authenticated purchasers. Unlike some of the competition the integrity of this platform and its reviews cannot be called into question and cannot be manipulated. It can be sued to shape your service and product proposition and it can provide essential insights at a very granular level. Awesome customer and account handling service too! Integration was simple and the support team were excellent in helping resolve any queries. **What do you dislike about Feefo?** The reporting and administration interface is and not particularly user friendly. **What problems is Feefo solving and how is that benefiting you?** Providing visibility of service issues and product feedback **Official Response from Bobby Thorpe:** > Hi Lee, Thank you for your feedback! It’s great to hear that you appreciate Feefo's commitment to authenticity and integrity, providing a platform based on real and authenticated purchasers. It's also fantastic to hear about the brilliant team we have supporting our clients. We appreciate your feedback regarding the interface. We're constantly striving to improve the user experience, and your input helps us identify areas for enhancement. We'll take your comments into consideration as we continue to refine our platform. Thank you for choosing Feefo as your feedback platform. Best regards, The Feefo Team ### 22. Great account management and simple to use, constantly updating platform **Rating:** 4.0/5.0 stars **Reviewed by:** Will G. | Head of E-Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Feefo?** Very helpful, friendly account management, ever changing platform with constant release of updates and a very intuitive platform. **What do you dislike about Feefo?** The design limitations and ability to easily customise with the API for onsite reviews. **What problems is Feefo solving and how is that benefiting you?** Useful product and service feedback for our teams to analyse and respond to. **Official Response from Bobby Thorpe:** > Hi Will, Thank you for your feedback. We're glad you find our account management great and our platform easy to use. We're committed to regular updates for improved functionality, look out for the latest round of enhancements later this month. We understand your concerns about design limitations and customisation with the API. We're continuously working on enhancements to address this. Thank you for choosing Feefo. Best regards, The Feefo Team ### 23. Excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Feefo?** Verfied client reviews ensures only clients who have experienced our service can leave their valid opinions. **What do you dislike about Feefo?** The recent upgrade means we can no longer customise forms ourselves and need to ask Feefo support to amend. Although their support team have been very helpful, I find it frustrating. **What problems is Feefo solving and how is that benefiting you?** Good from a scaleable perspective **Official Response from Bobby Thorpe:** > Thank you for your recent feedback on Feefo. We're thrilled to hear about your excellent experience with our support team. Providing top-notch support is fundamental to our commitment to you. I will take your comments regarding the form customisation back to the team. Your insights are invaluable to us as we strive to enhance our platform and better serve our clients. Thank you for choosing Feefo as your feedback platform. Best regards, The Feefo Team ### 24. Enjoying the benefits of Feefo for our Customer Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Feefo?** Our lovely account manager Janet who is knowledgeable, proactive and takes the time to get to know our business. Easy to use dashboard that we access daily. **What do you dislike about Feefo?** Would love to see improved/ more in depth reporting and analytical features. **What problems is Feefo solving and how is that benefiting you?** Customer Service and Product Feedback . **Official Response from Bobby Thorpe:** > Thank you for sharing your experience! We're glad to hear that Janet and our user-friendly dashboard have been beneficial for your customer experience needs. We appreciate your feedback on wanting more robust reporting and analytical features. We're actively working on enhancing these aspects of our platform. Thank you for choosing Feefo as your feedback platform. If you have any further input, feel free to reach out. Best regards, The Feefo Team ### 25. We have been partnering with feefo for 15+ years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Feefo?** Stakeholder engagement AB testing on their new platform Account managers are always easy to get hold of Interested in fostering partnerships that benefit both parties together New reporting suite produces insightful data **What do you dislike about Feefo?** feefo have improved their reporting platform a lot, it was pretty poor until recently **What problems is Feefo solving and how is that benefiting you?** feefo provides genuine customer feedback which we display on our website **Official Response from Bobby Thorpe:** > Thank you for your loyalty and feedback over the past 15 years! We're thrilled to hear about your positive experiences with Feefo and are delighted that our platform has been able to provide you with valuable insights. The reporting suite is definitely an area of focus at the moment as we aim to optimise the UI/UX. We will be sure to keep you updated about the further enhancements coming soon. Thank you again for choosing Feefo as your trusted partner for over a decade. The Feefo Team ### 26. Easy to use and intergrate with **Rating:** 4.5/5.0 stars **Reviewed by:** roxanne m. | System Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about Feefo?** it's easy to use and integrate with, it's trusted by customers and displays accurate reviews **What do you dislike about Feefo?** The length of time google my business reviews take to display **What problems is Feefo solving and how is that benefiting you?** our online reputation management and our SEO ranking **Official Response from Bobby Thorpe:** > Hi Roxanne, Thank you for taking the time to share your feedback with us. We are delighted to hear that you find Feefo easy to use, integrate with, and trusted by customers. We strive to provide a seamless experience for our users and are thrilled to know that we have met your expectations in these areas. Regarding the delay in Google My Business reviews displaying, we understand the importance of timely feedback and are continuously working to improve the efficiency of this process. Your input helps us identify areas for enhancement, and we appreciate your patience as we strive to provide the best possible service. We are glad to hear that Feefo is aiding in your online reputation management and SEO ranking. Our goal is to empower businesses like yours to enhance their online presence and build trust with customers through authentic reviews. Thank you for choosing Feefo as your feedback platform. If you have any further questions or suggestions, please feel free to reach out to us. Best regards, The Feefo Team ### 27. Terrible service, avoid if you can. **Rating:** 0.0/5.0 stars **Reviewed by:** Faisal G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Feefo?** Nothing at all. I didn't find anything good about feefo. **What do you dislike about Feefo?** Terrible customer service and an overpriced service. There are much better options our there that are cheaper and don't lock you into a contract which you'll be expected to pay even if the service doesn't work. **What problems is Feefo solving and how is that benefiting you?** I wanted feefo to atomate collecting reviews from my website. I was told it would work for my wesbite type, but it doesn't **Official Response from Bobby Thorpe:** > Hi Faisal, Thank you for sharing your feedback with us, although we're disheartened to hear about your negative experience. Providing excellent customer service and delivering value to our users are our top priorities. We would like to address your concerns further and work towards resolving any issues you may have encountered. Please reach out to our team, and we will do our utmost to assist you. Thank you for bringing these matters to our attention, and we hope to have the opportunity to regain your trust in the future. Best regards, The Feefo Team ### 28. Very good for collecting feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Justin B. | Vendor Relations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2020 ### 29. Functional **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2020 **What do you like best about Feefo?** It sends review scores out to Google well. The closed nature of Feefo is also attractive for genuine reviews from actual purchases. **What do you dislike about Feefo?** I don’t like the tiered pricing options for what should be ‘out of the box’ functionality. Reports are complex. The lack of human moderation is also an issue. **Recommendations to others considering Feefo:** Be sure to budget for their most comprehensive package otherwise you may find a lack of functionality frustrating. **What problems is Feefo solving and how is that benefiting you?** Feefo serves as an adequate review option for a website. As a Google partner the link with SERPS is solid. **Official Response from Bobby Thorpe:** > Hi, Thank you for sharing your feedback with us. We appreciate your insights and are pleased to hear that you find Feefo effective and appreciate its closed nature, which encourages genuine reviews from actual purchases. We understand your concerns regarding our tiered pricing options and the complexity of our reports. Your feedback is valuable, and we will take it into consideration as we continue to improve our platform. We strive to offer transparent pricing and user-friendly reporting features. Thank you for choosing Feefo as your review platform. We are committed to providing you with the best possible experience, and your feedback helps us achieve that goal. Best regards, The Feefo Team ### 30. Feefo makes feedback easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Elisa J. | Ecommerce Customer Service Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Feefo?** The ease of sorting through and finding negative reviews. Very user friendly. **What do you dislike about Feefo?** That there isn't a way to invite the customer to update their review directly through Feefo once the issue is resolved. **Recommendations to others considering Feefo:** It is worth it to know how your customers really feel about your service and products. It gives the customer service team a goal to reach for. **What problems is Feefo solving and how is that benefiting you?** We are ensuring customer satisfaction, which in turn ensures that customers purchase from us again. ### 31. Great for managing responses **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2020 **What do you like best about Feefo?** We are able to integrate responses and sending feedback with our CRM system so that you don't have to manually upload feedback requests. **What do you dislike about Feefo?** The new hub layout doesn't give you the ability to add your branding to the response requests. **What problems is Feefo solving and how is that benefiting you?** Ability to score ourselves in terms of referrals and manage customer feedback in a way that it can be easily accessed online. ### 32. Feefo is great **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Feefo?** We have used feefo for collecting reviews for almost all of our products. It has helped us to gather feedback on not only our daily services, but our private charters as well. This feedback is crucial to helping us make sure we’re doing our best. **What do you dislike about Feefo?** While it’s helpful, there is a bit of a process to making sure the survey invites are going out to our clients. Although tedious, it has helped us. **What problems is Feefo solving and how is that benefiting you?** We now have a resource to help us gauge our products and services without it being broadcasted to the public. Since the reviews are private, we get to see the direct feedback to be able to improve, without it being a hive mind or bad reviews. ### 33. One of the best customer review platforms out there. **Rating:** 5.0/5.0 stars **Reviewed by:** Giselle G. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2019 **What do you like best about Feefo?** Nowadays, consumers are placing more trust in online reviews than ever before and we love to be able to have this tool to support our customers feedback. We really like our representative, Jason. He came to the office for our on-boarding and was patient, informative and easy going. He is always available through email, one-to-one video calls, calls. **What do you dislike about Feefo?** Right now we are still figuring out better ways to address our customers and tweaking things a bit, but as far as Feefo support we are very pleased. **Recommendations to others considering Feefo:** Its a great consumer review and rating management software that enables you to collect, manage and respond to consumer feedback. All reviews and ratings are hosted by Feefo but can be pulled in and displayed on your own website as well as displaying reviews on google meaning a star rating will be displayed against your product in the Google search results pages. **What problems is Feefo solving and how is that benefiting you?** We collect real company reviews and turn trust into sales. We are also tying the reviews to google reviews if clients click share on google. When the results are positive, it has a high impact on the confidence buyers have when wanting to purchase. ### 34. Excellent Service from Concept, Implementation and Daily Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Steve C. | Chief Operating Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2019 **What do you like best about Feefo?** Best asset is the FeeFo team and their clear domain knowledge. The API is straightforward and the online tools make it easy for us to train staff to manage reviews and feedback **What do you dislike about Feefo?** Nothing to highlight on downside, The team engaged us on our schedule and made available all resources needed to make the implementation smooth **What problems is Feefo solving and how is that benefiting you?** Improving number and quality of guest reviews for our highly competitive product. We have seen a 32% increase in response rate. FeeFo reviews feed to our Google Ads to promote a higher click through rate for our marketing spend. ### 35. Great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2019 **What do you like best about Feefo?** Our Feefo Onboarding Specialist was very helpful in getting our account set up and answer all our questions. The onboarding took a little longer than what we had planned/expected but in the end, everything has worked out perfectly and we're very happy to have chosen Feefo. Great company to work with and friendly staff. **What do you dislike about Feefo?** Everything about the platform is great and we're very satisfied with the service. The only thing we'd like them to improve is to be able to customize the emails that are sent out to our customers for reviews, rather than sending generic Feefo emails. **What problems is Feefo solving and how is that benefiting you?** We have thousands of different products on our site and it can sometimes be overwhelming for our customers while shopping. Having Feefo Product Reviews helps our customers make their decision (increased conversion rate) while giving our company credibility and trust with our Service Reviews. ### 36. Had a great experience during the onboarding! **Rating:** 5.0/5.0 stars **Reviewed by:** Rhodri J. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2018 **What do you like best about Feefo?** The support was fantastic throughout our onboarding experience. Haneen, our customer representative was attentive, patient and above all had great knowledge of the product and was able to guide us through everything we needed to do through one-to-one video calls. **What do you dislike about Feefo?** One thing that is missing currently is the possibility of having our customers fill out their review forms in real time. I know this is something Feefo are working on with Feefo Places, but this is a must for hotel services and I would expect it to be part of the standard package. **What problems is Feefo solving and how is that benefiting you?** It provides trustworthy reviews for our customers. ### 37. Very, very bad experience. What a waste of time and money for us. The support was the worst thing **Rating:** 0.5/5.0 stars **Reviewed by:** Benjamin M. | Head of Programmatic and Data Sales & Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2018 **What do you like best about Feefo?** They sell the product well and the promise of features is great. Maybe good if you have a very strong tech team. They also have good cases of success with big companies. **What do you dislike about Feefo?** The integration was a mess. the had told us that there was a plugin for woocommerce but it was not working at all. Then support never answered to emails, when they did, they did not look at our issues so we had to explain the same thing over and over. They did a lot of error like sending the reviews in a wrong language or even not sending the review at all. This was done during our peak season so we lost a lot of potential reviews. They also told us that they could onboard reviews that we had from a free trial with another company in the past but this does not proved to be true neither. At the end of the day we really spent a lot of time trying to make it work and explaining again and again to the support team but with no chance. We lost so much time, money and lost of best period of sales with very few reviews. **Recommendations to others considering Feefo:** I would definitely go to a cheaper and more efficient solution. There are plenty of those. The very poor support level and the huge difference between what's sold and what's executed is the biggest issue we had. **What problems is Feefo solving and how is that benefiting you?** No benefit at all as it never really worked. The idea was to use have a review solution, easy to implement and efficient with a nice UI. ### 38. Vast improvements since updating to 3.0 **Rating:** 5.0/5.0 stars **Reviewed by:** Joe D. | Senior Ecommerce Manager , Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Feefo?** Feefo has moved with the times in version 3.0 and has all the features we need as a business. **What do you dislike about Feefo?** Sometimes mapping data to Google shopping / Magento catalog doesn't work as expected. **Recommendations to others considering Feefo:** I see no downsides to using Feefo as your review platform, Google are doing their best to offer a next to free service that is similar, but I wouldn't put this on the same level yet. **What problems is Feefo solving and how is that benefiting you?** Using customer reviews to enhance our product offering giving the customer peace of mind, and showcasing our products with the best reviews. ### 39. Feefo feedback for services **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2017 **What do you like best about Feefo?** I'm allowed to choose which clients can leave reviews. Therefore, all of the reviews are genuine rather than provided by randomers. We're also able to sort out any issues with the client before receiving a negative review **What do you dislike about Feefo?** It is incredibly difficult to send personalised review emails to clients. They tend to come directly from the Feefo system and therefore the client doesn't receive it due to it being classed as 'junk' **What problems is Feefo solving and how is that benefiting you?** Getting honest feedback about our goods and services. Once we have reached a certain point, we will also appear on Google with the star rating ### 40. Wonderfula No words **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Feefo?** Developing; Playing and more more and more **What do you dislike about Feefo?** LOt of things. Mainl like commun ications **What problems is Feefo solving and how is that benefiting you?** None ### 41. Honest reviewing platform with both customer & company in mind. **Rating:** 5.0/5.0 stars **Reviewed by:** Grace H. | Graphic Designer, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2016 **What do you like best about Feefo?** The process is so smooth and simple for a customer to complete - Just a few clicks from an email in their inbox and their review is viewable for everyone to see but also for the company to leave a reply. With breakdowns of score ratings and against a time scale also, you can check how the shopping experience ranked for the past week, month, year for example. It's really interesting to see that break down chronologically as the customer can view the company's current performance before committing to a purchase as opposed to just showing a mixture of new and out-of-date reviews. Providing your company's feedback is positive, the customer could be more likely to go through with a purchase there and then after reading your reviews. **What do you dislike about Feefo?** As the branding of Feefo is quite proudly yellow, it would be good to see the ability to alter its appearance and formatting on your own site. Whilst I appreciate this is the brand's colour scheme and easily catches a potential customer's attention, a few themes to choose from would be an improvement - A grey or monochrome option could work better for the majority of websites using Feefo. **Recommendations to others considering Feefo:** Definitely look into Feefo - the insight it will give your potential customers should be reason enough but failing that, your Customer Services team will become stronger with Feefo in place. **What problems is Feefo solving and how is that benefiting you?** Feefo provides potential customers with genuine, transparent reviews to consider before committing to a purchase. Whilst beneficial to the customers by giving them a 'voice', it also encourages best-practise for Customer Service teams as their drive to achieve a level of excellence is increased. As a result, our CS team have been awarded 98% customer satisfaction levels for many years via Feefo scores. ### 42. Customer service oriented **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2016 **What do you like best about Feefo?** Love the automatic system that send out reviews. It is user friendly and has a lot of options **What do you dislike about Feefo?** There really isn't a dislike on the system that I have found **What problems is Feefo solving and how is that benefiting you?** Helping to be more successful with customer service ### 43. User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Jacqueline V. T. | Negotiations Strategy - Career Consultant - Training and Development, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2016 **What do you like best about Feefo?** Easy to use interface that allows us to quickly access the system and get feedback from customers and analyze feedback to enhance the services that we provide daily. This gives us a competitive edge because we're not guessing about what's working and what needs to be improved **What do you dislike about Feefo?** It's a bit on the expensive side I would prefer a more affordable version. **What problems is Feefo solving and how is that benefiting you?** This gives us a competitive edge because we're not guessing about what's working and what needs to be improved ### 44. Fantastic way to collate & display genuine customer feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Adam B. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2016 **What do you like best about Feefo?** The best feature with Feefo is the fact a customer can seamlessly provide good honest feedback via multiple methods. You can target when you want the Feefo review email to be sent out to your customers who will then find it a breeze to leave their feedback, good or bad. Not only can Feefo send out an email to encourage your customers to leave a review, but you can also link up QR codes to do just the same. This clever technology means you can have a simple QR code on pieces of marketing that link directly to that users order compared to having a long URL displayed which the user would simply never be able to enter. Being able to display your up to date live feedback score on your site gives customers piece of mind and instant trust to shopping with you (If you have a high feedback score of course!) **What do you dislike about Feefo?** The only thing I would like to see improved is the actual score levels. there's no neutral option for a user to give. This means that people could unnecessarily be giving a bad score because of a simple issue that otherwise may have been left as a neutral mark. **Recommendations to others considering Feefo:** A very good piece of software to integrate with your website for instant results and for customers to read genuine honest feedback based on your website / company. **What problems is Feefo solving and how is that benefiting you?** As mentioned, feefo send out targeted emails to customers to provide their genuine feedback. Feefo is also used in marketing material via a QR code, to give the customer the chance to leave feedback via their mobile phone by scanning our marketing material and linking up to their order without the need to type in a long URL code. ### 45. One of our most Valuable Assets **Rating:** 5.0/5.0 stars **Reviewed by:** Russell D. | Managing Director, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2015 **What do you like best about Feefo?** Feefo is all about transparency and truth. An independent review by this trusted source means our customers trust us too. Because no reviews can be removed (even the really bad ones!) it allows us to see our 'beauty and blemishes' and this allows each customer service executive to continuously review, evaluate and improve their work ethic and standards so they can deliver our unique brand of 'wow' Cuckooland customer service. **What do you dislike about Feefo?** There is really nothing that we don't like- however it would be great to be able to remove the really unreasonable customer reviews but this is all part of the transparency and anyway allows us to respond accordingly which is in full view for the world to see. So I guess we wouldn't want to remove them, Feefo gives us a voice. So it works both ways. **Recommendations to others considering Feefo:** Don't hesitate. Go for it. You wont regret it, It also helps with your visibility and Google rankings so this is a bonus. **What problems is Feefo solving and how is that benefiting you?** Keeps our Customer Service Executives on their toes. Helps them to improve. Directors can receive emails with the bad reviews keeping them abreast of a problem or a slip/decline in our service offering. We can react swiftly by being constantly informed. ### 46. If you need ratings for your business but hate using places like BBB and Yelp, get this! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2015 **What do you like best about Feefo?** Makes it easy to integrate feedback into an easy to relate story that other potential users can trust and get information from to make their purchasing decision. Being able to put faces to names and then to words makes it really easy to get an idea that, "Hey, there's a real person using this product and they have good things to say. That can't be all bad then, I should check this out." **What do you dislike about Feefo?** Not a big fan of how it seems to be setup in terms of pulling information. Sometimes the format doesn't appear correctly or it will occasionally cut off feedback. The color scheme of yellow and white is rather harsh and I think they could do a re-branding in the near future and make that a little better from a UX perspective. At least something that doesn't make me want to tear my eyes out. **Recommendations to others considering Feefo:** Free trials are never a bad thing to determine if this is for you. Give it a shot and if it doesn't work out you won't be out any money. **What problems is Feefo solving and how is that benefiting you?** Solves a lot of issues in terms of getting customer trust, but the benefit is having an increased online and social presence without having to put tons of work into it. ### 47. Review of feefo - by petdrugsonline.co.uk **Rating:** 5.0/5.0 stars **Reviewed by:** Simon S. | Managing Director, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2015 **What do you like best about Feefo?** Honest and genuine customer feedback with class leading support. **What do you dislike about Feefo?** V2 of admin isn't as optimised on mobile as it could be. **Recommendations to others considering Feefo:** Do it. Excellent product - amazing support. **What problems is Feefo solving and how is that benefiting you?** Address customer confidence in buying pet medicine. Step change increase in sales. ### 48. Great product, easy to use and delivers great business intel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2015 **What do you like best about Feefo?** Very simple tool that allows for unedited reviews from customers. We use the feedback extensively to improve all aspects of the business. **What do you dislike about Feefo?** The analysis of the reviews could be easier but I understand that the next version of the interface will improve this. **What problems is Feefo solving and how is that benefiting you?** How to get good, unbiased feedback from customers who have bought our products and experienced our service. The feedback we get is invaluable in enabling us to improve the business and resolve customer issues. ## Feefo Discussions - [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) - 1 comment - [View Feefo pricing details and edition comparison](https://www.g2.com/products/feefo/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+02%3A29%3A51+-0500&secure%5Bsession_id%5D=18491586-6a0e-4eaa-874b-322173938195&secure%5Btoken%5D=c1c6619200d92f6f7066bb6e7cd515c8e695b0e83a3947520edd9bc6858e42cd&format=llm_user) ## Feefo Integrations - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Confluence](https://www.g2.com/products/confluence/reviews) - [Discord](https://www.g2.com/products/textaify-discord/reviews) - [EventMobi](https://www.g2.com/products/eventmobi/reviews) - [Freshdesk](https://www.g2.com/products/freshdesk/reviews) - [HubSpot Smart CRM](https://www.g2.com/products/hubspot-smart-crm/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Miro](https://www.g2.com/products/miro/reviews) - [Power BI Solutions](https://www.g2.com/products/power-bi-solutions/reviews) - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - [Salesforce CRM Connector](https://www.g2.com/products/salesforce-crm-connector/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Feefo Features **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Collection** - Authentication - Review Forms - Personalization - Engagement - Community Q&A **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Revenue Reporting - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Digital Media Monitoring **Use Cases** - E-commerce - Retail - Customer Service **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - Incentives - Syndication - Insights - Content - Sampling **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Feefo Alternatives - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (643 reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - 4.3/5.0 (255 reviews)