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Compare Feefo and Yotpo 
Featured Products
At a Glance
Market Segments
Small-Business (53.7% of reviews)
Small-Business (74.7% of reviews)
Entry-Level Pricing
Starting at £149.00 Per Month
Free Forever
Feefo
Star Rating
(127)4.6 out of 5
Market Segments
Small-Business (53.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £149.00 Per Month
Browse all 3 pricing plansYotpo
Star Rating
(259)4.3 out of 5
Market Segments
Small-Business (74.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Feefo excels in quality of support, with users highlighting its responsive assistance and high satisfaction ratings. In contrast, while Yotpo offers decent support, it falls short in comparison, with users noting that Feefo's support team is more proactive and helpful.
- Users say that Yotpo shines in ease of use, particularly for small businesses. Many appreciate its intuitive design and seamless integration, making it easy to collect and showcase reviews. Feefo, while also user-friendly, is noted for being slightly less flexible in customization options.
- Reviewers mention that Feefo's autonomous functionality is a significant advantage, allowing for automated data uploads and minimal manual input after setup. Yotpo, on the other hand, is praised for its white-glove setup service, which some users find beneficial for initial implementation.
- According to verified reviews, both platforms are well-regarded for their customer feedback capabilities, but Yotpo receives higher marks for its ability to centralize customer engagement tools, making it easier for businesses to build trust with new customers.
- Users highlight that Feefo's user interface consistency contributes to a smoother experience, especially for first-time business owners. Yotpo, while easy to navigate, has been noted for occasional changes that can disrupt user familiarity.
- G2 reviewers report that Yotpo has a strong presence among small businesses, with a significant portion of its reviews coming from this segment. Feefo, while also catering to small businesses, has a broader appeal, which may be beneficial for companies looking for a solution that scales with their growth.
Pricing
Entry-Level Pricing
Feefo
Essentials
Starting at £149.00
Per Month
Feefo Essentials is an all-around solution to collecting feedback and gaining insights.
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms
- Customer Success Team – Get support from our team of experts and make the most of your feedback
- Review Response – Show how much feedback means to you by responding to each review
Yotpo
Free
Free Forever
Up to 50 monthly orders,
Review Request Emails,
On-site Widgets,
Moderation & Commenting,
Social Push & SEO Page,
And more.
Free Trial
Feefo
No trial information availableYotpo
Free Trial is available
Ratings
Meets Requirements
8.8
120
8.6
208
Ease of Use
8.7
120
8.5
210
Ease of Setup
8.7
89
8.1
142
Ease of Admin
8.5
60
8.2
128
Quality of Support
9.5
119
8.8
200
Has the product been a good partner in doing business?
9.4
63
8.5
125
Product Direction (% positive)
9.3
115
8.1
194
Features by Category
SEO Auditing & Monitoring
7.2
18
Not enough data
7.2
18
Not enough data
7.3
19
Not enough data
7.1
18
Not enough data
Agentic AI - SEO Tools
6.9
12
Not enough data
7.3
11
Not enough data
8.0
11
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
7.6
11
Not enough data
7.8
12
Not enough data
SEO Content & Rankings
7.7
19
Not enough data
7.5
18
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
SEO Reporting
7.3
19
Not enough data
7.5
18
Not enough data
7.8
18
Not enough data
7.4
18
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
8.7
34
Not enough data
8.5
30
Not enough data
8.0
28
Not enough data
7.0
28
Not enough data
Customization
7.9
29
Not enough data
7.4
28
Not enough data
7.5
27
Not enough data
7.1
25
Not enough data
Generative AI
7.8
22
Not enough data
Feature Not Available
Not enough data
Agentic AI - Experience Management
7.1
16
Not enough data
7.1
16
Not enough data
7.1
16
Not enough data
7.1
17
Not enough data
Collection
7.9
76
|
Verified
7.8
44
|
Verified
8.5
79
|
Verified
8.0
58
|
Verified
8.1
80
|
Verified
7.6
57
|
Verified
8.3
77
|
Verified
7.9
53
|
Verified
7.4
75
8.0
48
|
Verified
Agentic AI - Review Management
7.1
40
6.7
6
7.2
40
6.1
6
Moderation
8.9
76
|
Verified
8.1
60
|
Verified
8.6
75
|
Verified
7.9
55
|
Verified
8.3
72
|
Verified
7.7
43
|
Verified
Use Cases
8.2
70
|
Verified
8.5
62
|
Verified
8.3
65
|
Verified
7.7
43
|
Verified
8.5
73
|
Verified
8.2
53
|
Verified
Administration
6.7
66
|
Verified
7.5
51
|
Verified
7.6
66
7.5
40
|
Verified
8.0
70
|
Verified
7.9
50
|
Verified
8.0
68
|
Verified
8.1
51
|
Verified
7.2
65
7.5
34
|
Verified
Display Options
8.7
68
|
Verified
7.5
40
|
Verified
8.8
67
|
Verified
7.8
56
|
Verified
8.6
66
|
Verified
7.6
57
|
Verified
7.7
64
|
Verified
7.5
50
|
Verified
Generative AI
Feature Not Available
6.2
13
Loyalty Experience
Not enough data
8.2
38
Not enough data
8.2
38
Not enough data
7.3
30
Not enough data
8.0
33
Not enough data
7.0
22
Not enough data
7.6
27
Loyalty Platform
Not enough data
7.8
31
Not enough data
7.9
27
Not enough data
7.7
31
Not enough data
7.2
23
Not enough data
7.5
33
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.2
53
|
Verified
9.1
48
|
Verified
7.4
47
Feature Not Available
8.4
48
|
Verified
8.6
38
|
Verified
Reporting
6.9
44
8.1
18
7.6
46
|
Verified
8.0
36
|
Verified
8.7
52
|
Verified
8.5
52
|
Verified
Media Monitoring
6.1
43
7.1
15
6.3
43
7.9
34
|
Verified
6.2
43
8.2
28
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
7.7
15
Generative AI
Feature Not Available
Not enough data
Agentic AI - Online Reputation Management
6.3
27
Not enough data
6.1
26
Not enough data
6.6
25
Not enough data
6.5
25
Not enough data
7.1
25
Not enough data
6.9
25
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Feefo and Yotpo are categorized as Online Reputation Management and Review Management
Reviews
Reviewers' Company Size
Feefo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yotpo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
17.1%
Leisure, Travel & Tourism
15.4%
Financial Services
6.5%
Insurance
4.9%
Apparel & Fashion
4.9%
Other
51.2%
Retail
20.8%
Apparel & Fashion
12.2%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Food & Beverages
4.9%
Other
42.9%
Discussions
What is Feefo used for?
1 Comment
Official Response from Feefo
From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform....Read more
Feefo has no more discussions with answers
What is Yotpo used for?
1 Comment
MP
Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It...Read more
Yotpo has no more discussions with answers
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