Best Employee Advocacy Software
Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels.
Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity.
Employee advocacy software is a subset of brand advocacy software. Brand advocacy platforms typically focus on either employee advocacy or customer advocacy, though some solutions support engagement programs for both employees and customers within a single platform.
To qualify for inclusion in the Employee Advocacy category, a product must:
Best Employee Advocacy Software At A Glance
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DSMN8 is the #1 employee advocacy platform, trusted by global brands like McKinsey, Nokia, and Dropbox. Our software makes it effortless for employees to become authentic brand advocates, social selle
DSMN8 is a social media management tool that allows users to easily share company content across various platforms and track engagement. Users like the platform's user-friendly interface, its ability to schedule posts, and the analytics feature that provides insights into post engagement and reach. Reviewers mentioned issues with the platform's navigation, lack of personalization options, and the need to frequently reconnect their LinkedIn accounts.
2,735 Twitter followers
Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti
Vista Social is a comprehensive social media management tool that offers features such as real-time DM interactions, personalized DM automation, content scheduling, and a listening tool for data analysis. Reviewers appreciate the platform's user-friendly interface, its ability to consolidate multiple social media tasks into one platform, and its unique features like real-time DM interactions and a listening tool for data analysis. Users experienced minor issues such as occasional slow loading times, glitches during peak usage, and a somewhat steep learning curve for more advanced features.
2,747 Twitter followers
Hootsuite Amplify is an employee advocacy tool that makes it easy for your employees to safely share your content—extending your social reach. Amplify makes it simple for passionate employees to shar
6,180,006 Twitter followers
Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing
Oktopost is a social media management tool that allows users to schedule posts, track interactions, manage reviews, and increase employee engagement through an advocacy program. Users like the detailed metrics provided by Oktopost, its intuitive scheduling platform, the ability to track interactions with social media posts, and the advocacy program that helps increase brand visibility and employee engagement. Reviewers mentioned that the user seats are a bit expensive, there are occasional technical issues, some data from dashboards can be inaccurate, and the platform can feel complex for new users.
4,087 Twitter followers
The all-in-one platform for internal communication, intranet, knowledge management, and employee advocacy. Sociabble is a multichannel SaaS solution designed to communicate effectively with all emplo
Sociabble is a tool for internal and external communication between employees and for reaching out to the external public, including customers, available on mobile and web platforms. Reviewers appreciate the user-friendly interface, the secure and smooth interactions between teams, the employee advocacy features, and the ability to customize the platform to meet communication needs. Reviewers experienced challenges with external APIs, the need for a UX and design update, difficulty in tagging individuals who were not Sociabble users when posting on LinkedIn, and a less than intuitive user experience at times.
2,289 Twitter followers
EveryoneSocial is an employee advocacy platform that transforms employees into influencers by enabling them to easily create and share authentic content. Some of the world’s highest-performing organi
3,176 Twitter followers
Employee Advocacy by Sprout Social is a specialized software solution designed to empower employees to become brand advocates through a user-friendly platform. This tool facilitates the sharing of con
116,468 Twitter followers
Clearview Social makes it easy for your employees to participate in promoting company content on social media. Our easy-to-use employee advocacy software helps your team share your content on their so
Clearview Social is a platform that allows users to create, schedule, and share social media posts for employee advocacy and outreach. Users like the user-friendly interface, the vast and relevant content, the ability to schedule posts, and the insights on optimal posting times, as well as the support and tutorials provided by Clearview Social. Reviewers mentioned issues with integration with other tools, staying logged in, navigating the integration with Facebook & Instagram, the high price, inflexible contract terms, inability to tag people or companies on LinkedIn, and discomfort with employers potentially seeing their activity on other social media platforms.
17 Twitter followers
Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with
Sprinklr Social is a platform used for managing social media marketing activities, including publishing, scheduling, and reviewing engagement dashboards. Reviewers frequently mention the platform's robust automation capabilities, customizable dashboards, and the ability to manage multiple social channels in one place, saving significant time and improving efficiency. Reviewers experienced a steep learning curve with the platform, finding it complex and not always intuitive, with some reporting issues with slow performance when handling large datasets and occasional support or bug issues.
38,182 Twitter followers
GaggleAMP is an employee advocacy platform that enables organizations to easily distribute content for employees to share on social media, helping amplify brand reach and engagement. With a simple
1,843 Twitter followers
Haiilo is the leading employee experience platform that brings together key workplace communication and engagement tools into one unified, easy-to-use environment. Designed for organizations with dist
Haiilo is a communication platform that provides tools for sales teams to build social influence and share company content. Reviewers like the user-friendly nature of Haiilo, its ability to facilitate company communication, and the proactive support from the technical team. Users mentioned issues with the reporting structure, variations in reach, overwhelming updates, and difficulties with mobile app pairing and adding posts from LinkedIn.
3,583 Twitter followers
Ambassify is the leading Employee Advocacy platform. Turn your employees into brand ambassadors and experience the power of social media advocacy. Join companies like KPMG, Orange, Volvo, Swiss Li
Ambassify is a platform that allows users to share company information on social media, participate in company promotions, and provide input and ideas about the company. Reviewers frequently mention the ease of use, the rewarding point system for sharing posts, and the platform's ability to keep them updated with company news and promotions. Reviewers noted issues with the login system, a lack of new topics at times, the inability to use advanced features without training, and the occasional feeling of repetitiveness in the missions.
462 Twitter followers
We are a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps brands transform their key stakeholders into brand advocates. And, we are Emplo
3,123 Twitter followers
Powerful employee advocacy software, including social media planning features and an onboarding framework to activate brand ambassadors on social media. > Amplify your brand on social media &g
Learn More About Employee Advocacy Software
What is Employee Advocacy Software?
Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media.
Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with CRM software, marketing automation software, and social media management software.
Key Benefits of Employee Advocacy Software
- Increases a company’s referral traffic and brand recognition
- Helps build up employees as industry thought leaders and grow their professional networks
- Assists companies in nurturing relationships with their employees and capture feedback in real time
Why Use Employee Advocacy Software?
Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content.
Positions employees as thought leaders — This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks.
Increases brand awareness and recognition — Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand.
Improves internal communications within organizations — While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements.
Enables social selling — Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content.
Talent pool development — Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network.
Who Uses Employee Advocacy Software?
Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software.
Marketing teams — Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals.
Sales teams — Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry.
HR departments — HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company.
Employee Advocacy Software Features
Gamification — To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees.
Mobile capability — Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time.
Social media integration — The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.).
Reporting and analytics — Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions.
Content curation — Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company.
ROI calculator — Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing.
Other features of employee advocacy software: Adoption Insights, Auto-Translation & Multiple Language Management, KPI Tracking, and Trends Capabilities.
