Thryv Reviews & Product Details

Thryv’s AI-powered marketing and sales platform helps small businesses market smarter, sell more, and grow faster — all from one place. Now including Keap, Thryv brings together powerful CRM, marketing automation, and sales features that help you capture more leads, follow up automatically, and drive repeat business. From getting found online to managing customer relationships, Thryv + Keap simplify every step of growth, so you can focus on running your business.

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Thryv

Discussions

Thryv Community

Languages Supported

English

Overview by

Mikalla Klassen

Pricing

Pricing provided by Thryv.

Thryv Marketing Center

Starting at $244.00

Per Month

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Thryv Integrations

(15)

Verified by Thryv

Thryv Media

Keap’s Automations builder empowers you to scale faster by automating personalized sales and marketing workflows, turning leads into customers with less effort and more impact.

Keap’s drag-and-drop sales pipeline lets you easily manage and automate your entire sales process, helping you move leads faster, close more deals, and track performance—all in one place.

Thryv Demo - Customer Relationship Management

Upgrade your contact list into a CRM with detailed insights and a customizable view of your leads and customers. Offer customers a personalized place to interact with your business so you can deliver an end-to-end client experience.

Communicate with your customers how they prefer, via text and email, while staying organized all from a single Inbox. Automatic follow-ups and reminders help you and your staff stay organized.

Keap CRM (Customer Relationship Management) helps streamline communication, centralize client data, and automate tasks to improve organization, efficiency, and customer service

Thryv + Keap Demo

Automation

CRM

Official Downloads

(5)

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Interactive Demo

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Thryv Reviews (1,991)

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John B.

Lead programmer

Small-Business (50 or fewer emp.)

4/27/2021

"The Thryv/Keap Incodent"

4/5

What do you like best about Thryv?

Thryv has recently acquired Keap. While Keap has been a force in the small to medium business space, the merger has created some uncertainty. Keap is still continuing on and remains it's functionally the same 'self' but as a developer, I'm seeing many ask what it's future holds. But this merger creates greater stability for Keap and Thryv is working hard to make the pair a better service. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

It seems that the appreciation and attention to developer community has been a bit dialed down. Developers, especially those that focus on integrations, only can make thryv/keap more useful and accessible to their customers and investing in the developer community can only help drive more sales. Review collected by and hosted on G2.com.

Response from Ava Wiebe of Thryv

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Hi John,

Thank you for taking the time to leave a review. We're glad to hear that you find Keap's integration features seamless and beneficial.

I will share your feedback on affiliate details with my team so we can work to create better experiences for our customers.

Sebastian P.

IT Consultant

Information Services

Small-Business (50 or fewer emp.)

11/5/2020

"Powerful marketing automation but expensive"

3/5

What do you like best about Thryv?

The UI has improved significantly. I also like all the new tools they introduced, but the price is way too high compared other alternatives Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Provide better pricing. The pricing model of paying per user license and contacts list limits Review collected by and hosted on G2.com.

Recommendations to others considering Thryv:

Be mindful it's a lot to set up because it offers so much more than other CRMs. Pro tip: The Marketing Settings recommends to add DKIM to the records of the domain you'll be using to send marketing emails, but please contact your hosting company to help you set up an SPF record and possibly DMARC records, this will improve your email deliverability significantly! Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

The interface update for the My Day page looks good but has many issues that are affecting the sales people's performance. We're working with our account manager and tech support to get them to fix it. Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

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Thanks so much for taking the time to update your review, Sebastian.

I’m glad to hear you’ve noticed the improvements to the interface and all of the new tools we’ve rolled out. We know pricing is an important part of the decision making process and we always want to make sure you feel the value matches your investment. We’re continuing to evaluate our pricing structure and your feedback helps guide those conversations.

On the setup side, you’re right that Thryv does a lot more than a traditional CRM, so it can feel like a big lift at first. I love that you shared helpful tips about DKIM, SPF, and DMARC because those really do make a difference with deliverability. Great callout!

Thanks for working with your account manager and our support team to sort through those issues with My Day. We’re here to help until everything feels smooth for your sales team.

If there’s anything you want me to look at personally or if you’d like help optimizing features for your workflow, I’m here for you. Thanks again for sticking with us and for helping us get better.

Francesco C.

Marketing Team Lead

Mid-Market (51-1000 emp.)

12/18/2025

"An Amazing CRM Tool That Offers Great Marketing Automation Features"

4.5/5

What do you like best about Thryv?

When i comes to marketing automation, Thryv is the best I have used. It comes with awesome features for lead capture, lead scoring and handles email marketing really well.

In addition to scheduling, the tool also makes it easy to design and build landing pages.

I like the social media marketing features and the fact that using and understanding Thryv is straightforward.

With Thryv we have taken our business to the next level and this is a plus. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

So far no complains regarding capabilities of Thryv. It has delivered effectively. Review collected by and hosted on G2.com.

Amber J.

Outsourcing Advisor

Mid-Market (51-1000 emp.)

9/9/2025

"great program"

5/5

What do you like best about Thryv?

What I like best about Keap is how it brings everything together in one place—CRM, email marketing, automation, and payments. The automation workflows are incredibly powerful yet easy to set up, which saves me hours each week. I especially appreciate how simple it is to track leads, follow up automatically, and move contacts through different pipelines without anything slipping through the cracks.

The integration between contact records and email sequences is seamless, so I can personalize communication at scale while still making each client feel valued. For a small business owner, the all-in-one approach means I don’t need to juggle five different tools it’s all right there in Keap. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Keap is powerful, but the learning curve can feel steep at first—especially if you’re new to automation or CRMs. Some of the features are tucked away and take time to fully understand, so it can feel overwhelming until you get used to the system. The price point is also higher than some competitors, which may be tough for very small businesses or solopreneurs. That said, once you’re past the initial setup and training, it becomes much easier to use and the value starts to outweigh the challenges. Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

Keap has helped me solve the problem of managing leads and follow-ups without letting opportunities slip through the cracks. Before, I was juggling separate tools for CRM, email marketing, and payments, and it was easy to lose track. Now, everything is automated—new leads are captured, tagged, and placed into the right nurture sequence instantly.

This saves me hours each week, reduces manual errors, and ensures every client feels seen and followed up with. The ability to track pipelines, automate reminders, and accept payments in the same platform has made my business far more organized and scalable. Review collected by and hosted on G2.com.

Response from Alex At Keap of Thryv

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Thank you so much for sharing this thoughtful feedback! We love hearing how Keap is helping you streamline your business and save valuable time each week. It’s great to know that the automation workflows and seamless CRM-to-email integration are making it easier to nurture leads and build stronger client relationships.

We also appreciate your honesty about the learning curve and pricing. We know that diving into automation can feel like a lot at first, but we’re glad you’ve found the long-term value once everything is set up. Our team is always working to make onboarding smoother, and your feedback helps us keep improving.

We’re so glad Keap is helping you stay organized, automate key tasks, and scale your business with less stress. Thanks again for being part of the Keap community!

Anshu Y.

Sr. Data Analyst

Mid-Market (51-1000 emp.)

10/2/2025

"Keap is an AWESOME contact management app."

5/5

What do you like best about Thryv?

We have been using Keap for quite a long time, and it has delivered good results in generating and managing leads. It has also helped us keep track of our leads, many of whom eventually become clients. Additionally, Keap provides regular reminders to connect with our contacts. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Keap is a great app for managing contracts and appointments. However, there is room for improvement in its user experience, UI design, and security features. Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

Keap has been instrumental in our success by offering excellent support in customer service, onboarding new customers, sending regular reminders, and managing appointment schedules. With Keap, we are able to handle everything in one place, which saves us both time and effort. This has truly helped us maintain continuity and foster cooperation with our leads, customers, and clients. Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

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Thanks for sharing your experience, Anshu! We’re glad to hear you’ve had success using Keap. Thryv and Keap work seamlessly together to help businesses manage contacts, leads, and appointments all in one place, with the added support of our dedicated client success team.

We appreciate your feedback and are excited to keep helping your business grow!

— Your Thryv Team

Rae C.

Copywriter and Communications Strategist

Small-Business (50 or fewer emp.)

10/19/2021

"With analytic functions added, Thryv would be perfect for small businesses"

4/5

What do you like best about Thryv?

Since acquiring Keap, Thryv has made some helpful upgrades to small functionalities within the email marketing and automations. Things are a bit more user-friendly and emails are more customizable. We've also found that more of our tech-stack integrates well with Keap now. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

This CRM needs to make it easier to acquire useful analytics to improve marketing and webpages. They began building some tools for a while, then abruptly removed them. Until there is support for easily running analytics reports from Thryv, I can't rate them higher. Review collected by and hosted on G2.com.

Sam K.

Digtal Marketing Executive

Mid-Market (51-1000 emp.)

12/3/2023

"My Experience with Thryv"

4.5/5

What do you like best about Thryv?

I like that after moving under Thryv, everything feels a bit smoother. The CRM, emails, and automations still work the way I’m used to, but the platform feels more stable now. I also noticed the scheduling and invoicing tools blend in nicely, so it’s still simple to use like before, just a little more polished. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

One thing I noticed is that the pricing can feel a bit high, especially when you start needing extra features. That’s the only area I feel could be better. Review collected by and hosted on G2.com.

Response from Alex At Keap of Thryv

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Hello Sam,

Thank you for taking the time to leave us a review. We're glad to hear that Keap has saved you a lot of time in your work by housing multiple necessary features under one roof. We appreciate the feedback regarding cost. Our developers and product teams are always working to add more value into our product. Whether that be updates to older features, or adding entirely new ones.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/12/2022

"If Salesforce is too much"

4.5/5

What do you like best about Thryv?

Guess they changed their name again. While they are still trying to find their selves regarding naming they have a solid understand of CRM and business operation software. Working at an organization that uses SalesForce, i miss the simplicity of Thryv. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

The company rebrands are the biggest area of improvement. The software has been solid for a while now but the organization still struggles with naming and branding. However, these shortcomings should do little to affect the average user. Review collected by and hosted on G2.com.

Recommendations to others considering Thryv:

No matter the size of your organization if you are looking for a quality CRM at a good price with excellent customer service and room to scale as your business grows. Keap is a no-brainer because of its great pricing and an awesome team of customer support. They also give back and are constantly trying to make their platform better. The move from Infusionsoft to Keap is proof of how much the platform is continuously evolving for the better. Keap also integrates with almost everything and has a highly in-depth knowledge base so answers are always close by, Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

Managing your customer database, segmentation, custom feilds all work great with Keap. Other benefits such as a robust email marketing interface and powerful invoicing tools make business alot easier and more efficient with Keap. You can manage 100s or 1000s of customers using Keap and even automate some of your reoccurring tasks. Keap is also made to scale. With a price that fits most small businesses and the power to grow with your business Keap has solve many of the core functions of the business. Review collected by and hosted on G2.com.

Response from Ava Wiebe of Thryv

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Hi,

Thank you so much for taking the time to leave a review! It's good to hear that you have found Keap easy to use and effective for your business. We pride ourselves in our customer support and I'm glad that it has been beneficial.

Keri C.

Program Director

Small-Business (50 or fewer emp.)

9/4/2025

"Does it's purpose until it doesn't"

3/5

What do you like best about Thryv?

After 13 years of using it, I'm very familiar with it...until they change things. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

They keep making updates that don't help our company at all, and there are bugs all the time. When contacting their support team, you have to teach them how to do what it is you're trying to do that is broken and they ALWAYS have to escalate it to a higher support member and get back to you. They usually get back with "we found no bug can you explain it again?" Review collected by and hosted on G2.com.

Response from Alex At Keap of Thryv

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Thank you for being with Keap for 13 years! We truly value you as a customer. I’m sorry that recent changes have disrupted your workflow and that your support experience hasn’t met the mark. We want to make this right.

If you’re open to it, please reach out so we can dig in with you. We’d appreciate the chance to look into this further and work toward a solution that supports how your team operates.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/5/2025

"All-in-One Solution That Simplifies Business Management"

5/5

What do you like best about Thryv?

Thryv helps in bringing everything which we needed to manage our business in one place. With the support of this, it's easy to keep track of appointment, customer messages, and payments without having any need to switch between different Apps. Their support team is good and response promptly. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Nothing for now, it is going better as of now. Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

With the help of Thryv there is no need to juggle between tools to run the business. Earlier there were separate apps for invoicing, email, scheduling, marketing and it was difficult to keep everything organized. But Thryv is like all in one system, so we can manage appointment, collect payments, send reminders and can also follow up with client with the same dashboard. Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

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Thanks so much for your review! We’re thrilled to hear that our all-in-one platform is helping simplify the way you manage appointments, messages, and payments. Our goal is to make running your business easier and more connected, so it’s great to know that’s been your experience so far.

We’ll be sure to share your kind words with our support team, they’ll love hearing this!

— Your Thryv Team