Top-Rated App for SMS Marketing Campaigns: Which Tools Are Worth It?

Exploring which SMS marketing platforms deliver the best results for campaigns, especially those that combine ease of use, automation, integrations, and compliance with carrier regulations.

Here are some of the highest-rated apps on G2's SMS Marketing category:

• SlickText: Strong pick for marketers who want a no-fuss interface with powerful features like list growth tools, autoresponders, and drip campaigns. It also supports integrations with Mailchimp, Zapier, and CRMs, making it versatile for a range of use cases.
• Klaviyo: While known for its email automation, Klaviyo's SMS features are deeply integrated with e-commerce platforms like Shopify and BigCommerce. Users highlight its segmentation, A/B testing, and the ability to orchestrate SMS and email flows in one place.
• Insider: Positioned as a cross-channel marketing platform, Insider includes SMS as part of its broader personalization suite. It’s geared toward companies looking to run data-driven campaigns using behavioral targeting across web, email, app, and SMS.
• Birdeye: Primarily a reputation and customer experience platform, but its SMS capabilities support campaigns for review requests, promotions, and appointment reminders. It's a common choice for local businesses in healthcare, legal, and real estate.
• EZ Texting: Popular for scheduled messaging, campaign tracking, and keyword-based list building. It also provides MMS support and templates, and users mention it's easy to deploy without a steep learning curve.

If you're currently running SMS campaigns, which platform have you found most effective, and why? Any wins or challenges others should know about?