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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Enterprise (58.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,315)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansPeople.ai
Star Rating
(463)4.4 out of 5
Market Segments
Enterprise (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about People.aiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Email Marketing, particularly in features like Automated Email Responses and Manage Email Deliverability, with scores of 8.3 and 8.5 respectively, while People.ai's scores in these areas are lower, indicating a more robust email marketing capability in Apollo.io.
- Reviewers mention that Apollo.io offers superior Lead Generation tools, especially with its Lead Builder feature scoring 9.1, compared to People.ai's lower scores in similar functionalities, making it a preferred choice for users focused on generating leads.
- G2 users highlight that People.ai shines in Quality of Support, with a score of 9.1, which is higher than Apollo.io's 8.9. This suggests that users may find more reliable assistance and resources when using People.ai.
- Reviewers say that Apollo.io's Data Availability is impressive, particularly in Company Data Availability with a score of 9.0, while People.ai's score of 8.4 indicates that Apollo.io may provide more comprehensive data insights for users.
- Users on G2 report that Apollo.io's Ease of Use is a significant advantage, scoring 9.2 compared to People.ai's 8.8, suggesting that new users may find Apollo.io more intuitive and user-friendly.
- Reviewers mention that People.ai's Revenue Operations Cadence feature, scoring 7.6, is less favorable compared to Apollo.io's 8.6, indicating that users may find Apollo.io's approach to revenue operations more effective and streamlined.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
People.ai
No pricing availableFree Trial
Apollo.io
Free Trial is available
People.ai
No trial information availableRatings
Meets Requirements
9.1
7,370
8.7
306
Ease of Use
9.0
7,467
8.8
306
Ease of Setup
8.9
3,701
8.2
72
Ease of Admin
9.1
2,428
8.3
76
Quality of Support
8.8
6,313
9.1
252
Has the product been a good partner in doing business?
9.2
2,411
9.4
79
Product Direction (% positive)
9.4
7,091
8.0
266
Features by Category
Data Availability
8.8
2615
Not enough data
8.9
2577
Not enough data
8.6
2412
Not enough data
7.5
592
Not enough data
Data Accuracy
8.3
2556
Not enough data
8.6
2499
Not enough data
7.4
576
Not enough data
Agentic AI - Sales Intelligence
7.7
188
Not enough data
7.7
186
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Not enough data
Platform
8.4
1145
Not enough data
8.8
1723
|
Verified
Not enough data
8.9
1848
Not enough data
8.6
1682
|
Verified
Not enough data
7.7
1335
|
Verified
Not enough data
8.3
1337
Not enough data
Features
8.9
2131
Not enough data
8.6
1877
Not enough data
8.5
1946
|
Verified
Not enough data
8.7
2073
|
Verified
Not enough data
9.0
2410
|
Verified
Not enough data
8.2
1652
Not enough data
8.2
1077
Not enough data
8.4
1864
|
Verified
Not enough data
8.5
1792
|
Verified
Not enough data
Lead Intelligence
8.1
575
8.6
68
8.2
571
8.5
87
8.3
570
Feature Not Available
Lead Management
8.5
585
8.6
67
7.8
578
8.5
68
8.4
575
8.6
69
Marketing Campaigns
Feature Not Available
Feature Not Available
7.4
557
Feature Not Available
7.4
548
8.7
46
7.7
548
8.6
72
|
Verified
7.9
550
8.7
58
Campaign Execution
Feature Not Available
Feature Not Available
8.0
548
9.0
71
7.9
539
8.9
69
8.3
541
9.0
55
Agentic AI - Account Data Management
8.3
21
Feature Not Available
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Feature Not Available
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
Not enough data
8.3
712
Feature Not Available
8.4
708
Feature Not Available
8.0
677
Feature Not Available
Organization
8.3
682
8.9
52
|
Verified
8.3
682
9.0
54
|
Verified
8.3
676
8.8
51
|
Verified
Performance Analysis
7.9
697
9.0
56
|
Verified
8.4
714
9.0
64
|
Verified
Sales Analysis
7.8
685
8.8
46
|
Verified
8.0
690
9.0
55
|
Verified
Generative AI
7.9
569
Not enough data
7.9
567
Not enough data
Agentic AI - AI Sales Assistant
7.9
36
Feature Not Available
8.0
36
Not enough data
8.1
36
Not enough data
8.2
36
Not enough data
8.0
36
Not enough data
7.8
35
Feature Not Available
8.4
35
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2253
|
Verified
Not enough data
9.0
2605
|
Verified
Not enough data
8.0
1828
|
Verified
Not enough data
8.4
2051
Not enough data
8.5
2173
|
Verified
Not enough data
8.4
1907
Not enough data
8.4
1930
Not enough data
Repeatability and Reportability
8.5
2062
|
Verified
Not enough data
8.7
2129
|
Verified
Not enough data
8.7
2116
|
Verified
Not enough data
8.3
1983
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2156
Not enough data
8.5
2130
Not enough data
8.5
1988
Not enough data
8.3
1933
Not enough data
8.2
1775
Not enough data
Generative AI
7.7
979
Not enough data
Agentic AI - Sales Engagement
7.4
119
Not enough data
7.6
117
Not enough data
7.3
119
Not enough data
7.3
119
Not enough data
7.1
118
Not enough data
7.1
121
Not enough data
7.5
120
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Logistics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Editing & Design
Not enough data
9.2
11
Not enough data
9.4
13
Not enough data
8.6
16
Not enough data
9.0
16
Not enough data
8.7
10
Agentic AI - Org Chart
Not enough data
Feature Not Available
Not enough data
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
243
Not enough data
8.5
250
Not enough data
7.6
239
Not enough data
Platform Additional Functionality
8.4
255
Not enough data
8.1
245
Not enough data
7.6
239
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Sales Team
Not enough data
9.0
42
Not enough data
8.8
39
Not enough data
8.9
40
Intelligence
Not enough data
9.1
41
Not enough data
Feature Not Available
Not enough data
9.0
39
Mapping
Not enough data
8.9
45
Not enough data
8.9
40
Agentic AI - Customer Revenue Optimization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3302
|
Verified
Not enough data
8.9
3152
|
Verified
Not enough data
8.8
3343
|
Verified
Not enough data
8.8
3024
|
Verified
Not enough data
9.2
3125
Not enough data
Agentic AI - Lead Intelligence
7.9
77
Not enough data
Lead Monitoring
8.7
902
Not enough data
8.5
897
Not enough data
8.4
893
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
102
Not enough data
Data Capture
8.0
890
Not enough data
8.4
854
Not enough data
8.1
850
Not enough data
8.5
878
Not enough data
Analytics
8.6
875
Not enough data
8.5
863
Not enough data
Customization
8.1
851
Not enough data
8.3
869
Not enough data
8.3
847
Not enough data
8.5
872
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
48
8.9
27
8.4
48
8.9
36
8.1
48
8.8
36
8.0
46
8.9
25
8.3
48
8.7
29
7.7
47
7.5
6
8.1
48
7.6
7
CRM Data Enrichment
8.6
48
9.2
36
8.4
47
9.1
38
8.4
47
9.3
35
8.6
47
9.3
29
8.4
46
7.9
8
Account Management
8.2
46
8.9
35
8.3
46
Feature Not Available
8.0
46
9.1
33
8.3
46
9.0
38
8.2
46
7.6
9
8.1
46
7.7
5
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.4
15
Feature Not Available
8.8
15
Not enough data
8.3
15
Not enough data
8.8
15
Feature Not Available
8.9
14
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.1
47
Not enough data
8.1
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.1
368
Not enough data
8.7
342
Not enough data
8.7
361
Not enough data
Management
8.5
333
Not enough data
8.7
355
Not enough data
Platform
8.7
337
Not enough data
8.8
344
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
8.7
70
Feature Not Available
8.7
78
Feature Not Available
8.7
47
|
Verified
7.9
229
9.0
107
Personalization
Feature Not Available
8.7
87
8.3
237
8.8
99
|
Verified
8.5
241
9.0
122
|
Verified
8.3
236
8.7
96
|
Verified
Administrative
8.4
236
8.8
103
|
Verified
8.4
231
8.7
92
|
Verified
8.2
231
8.8
97
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
619
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.6
87
Not enough data
8.5
79
Not enough data
8.8
72
Not enough data
8.9
100
Not enough data
8.8
82
Predictive Analytics
Not enough data
8.7
80
Not enough data
8.6
96
Not enough data
8.6
82
Not enough data
8.7
85
Sales Management
Not enough data
8.6
90
Not enough data
8.7
85
Not enough data
8.8
106
Not enough data
9.0
123
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
8.6
54
|
Verified
Feature Not Available
8.4
54
7.6
65
8.5
41
Feature Not Available
8.7
36
Feedback
8.1
65
8.7
45
|
Verified
7.7
66
8.9
60
|
Verified
Feature Not Available
9.0
45
7.8
66
9.1
60
|
Verified
8.1
64
8.7
56
|
Verified
7.9
64
8.7
49
|
Verified
Feature Not Available
9.1
49
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
602
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Categories
Categories
Shared Categories
Apollo.io and People.ai are categorized as Account Data Management, Sales Performance Management, Sales Coaching, AI Sales Assistant, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
People.ai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
36.5%
Information Technology and Services
33.2%
Telecommunications
11.2%
Computer & Network Security
3.4%
Internet
1.8%
Other
13.9%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Time to reflect activity in PeopleAI
1 Comment
DL
What is the polling cycle time to reflect new activity ? Read more
what is the best use of People.AI for sales reps?
1 Comment
KK
Hello Mitchel,
Thank you for your question. We have a page dedicated to People.ai's Solutions for Sales on our website...Read more
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