Compare Apollo.io and Clari
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,640)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plans
Clari
Star Rating
(5,600)4.6 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Clari
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Clari excels in providing real-time visibility into the sales pipeline, which helps teams make more accurate forecasts without the hassle of sifting through spreadsheets. Users appreciate its AI-driven insights that automatically capture sales activities, ensuring that key updates are not missed.
- Users say Apollo.io stands out for its ease of use and efficient setup process. Many find it particularly beneficial for lead generation, with features like AI-generated email suggestions that enhance outreach efforts, making it a favorite for those focused on prospecting.
- According to verified reviews, Clari's strength lies in its revenue forecasting capabilities, which users describe as excellent. The platform's ability to provide a single source of truth allows teams to identify risks early, a feature that many find invaluable for strategic planning.
- Reviewers mention that Apollo.io is particularly effective for finding contact information, which streamlines the lead generation process. Users appreciate how it simplifies running email sequences for cold outreach, making it a practical tool for sales teams.
- G2 reviewers highlight Clari's superior quality of support, noting that users feel well-supported in their implementation and ongoing use of the platform. This aspect is crucial for teams that require reliable assistance as they navigate complex sales processes.
- Users report that while Apollo.io is a cost-effective solution, it may not offer the same depth of pipeline management features as Clari. Some users feel that Clari's advanced analytics and insights provide a more comprehensive view of sales performance, which is essential for mid-market companies.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Clari
No pricing availableFree Trial
Apollo.io
Free Trial is available
Clari
No trial information availableRatings
Meets Requirements
9.1
7,520
9.0
4,137
Ease of Use
9.0
7,625
9.1
4,207
Ease of Setup
8.9
3,851
8.6
857
Ease of Admin
9.0
2,527
8.7
607
Quality of Support
8.8
6,454
9.1
3,381
Has the product been a good partner in doing business?
9.1
2,508
9.2
600
Product Direction (% positive)
9.4
7,236
9.1
3,915
Features by Category
Data Availability
8.8
2717
Not enough data
8.9
2611
Not enough data
8.6
2431
Not enough data
7.6
607
Not enough data
Data Accuracy
8.3
2655
Not enough data
8.6
2522
Not enough data
7.5
584
Not enough data
Agentic AI - Sales Intelligence
7.7
197
Not enough data
7.8
195
Not enough data
7.6
189
Not enough data
7.6
190
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1146
Not enough data
8.8
1724
|
Verified
Not enough data
8.9
1851
Not enough data
8.6
1682
|
Verified
Not enough data
7.7
1334
|
Verified
Not enough data
8.3
1338
Not enough data
Features
8.9
2211
Not enough data
8.6
1918
Not enough data
8.5
1980
|
Verified
Not enough data
8.7
2133
|
Verified
Not enough data
9.0
2473
|
Verified
Not enough data
8.2
1663
Not enough data
8.3
1092
Not enough data
8.4
1879
|
Verified
Not enough data
8.5
1818
|
Verified
Not enough data
Lead Intelligence
8.1
577
8.6
419
8.3
574
8.7
483
8.3
572
8.7
462
Lead Management
8.5
588
8.8
436
7.8
578
8.6
402
8.4
576
8.9
464
Marketing Campaigns
Feature Not Available
8.7
399
7.4
557
8.6
345
7.4
548
8.6
345
7.7
548
8.8
406
7.9
551
8.9
481
Campaign Execution
Feature Not Available
8.3
218
8.0
548
8.9
461
7.9
540
8.9
433
8.3
544
9.2
516
Agentic AI - Account Data Management
8.3
21
8.0
10
8.3
21
8.0
10
8.2
21
8.2
10
7.9
21
7.8
10
8.3
22
8.2
10
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
7.6
296
|
Verified
8.3
709
7.9
325
|
Verified
8.4
705
7.9
323
|
Verified
8.0
674
7.7
309
|
Verified
Organization
8.3
680
9.1
510
|
Verified
8.3
682
8.8
471
|
Verified
8.3
673
8.7
434
|
Verified
Performance Analysis
7.9
694
8.3
406
|
Verified
8.4
711
8.9
479
|
Verified
Sales Analysis
7.8
682
8.4
382
|
Verified
8.0
688
9.2
501
|
Verified
Generative AI
7.9
567
7.1
113
7.9
565
7.1
112
Agentic AI - AI Sales Assistant
7.8
36
9.0
13
8.0
36
9.1
13
8.0
36
9.0
13
8.2
36
9.0
13
8.0
36
9.1
13
7.9
35
8.8
13
8.3
36
9.1
13
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
396
Not enough data
Tracking
8.0
402
Not enough data
7.8
393
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
388
Not enough data
7.8
382
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.7
66
Not enough data
7.7
63
Not enough data
7.6
62
Not enough data
7.5
63
Not enough data
7.4
63
Not enough data
Integrated Workflows
8.6
2256
|
Verified
9.0
874
9.0
2611
|
Verified
9.4
1062
8.0
1832
|
Verified
8.6
735
8.4
2055
8.8
695
8.5
2181
|
Verified
9.4
979
8.4
1913
9.0
534
8.4
1932
8.6
413
Repeatability and Reportability
8.5
2068
|
Verified
8.9
806
8.7
2136
|
Verified
9.1
913
8.7
2120
|
Verified
9.1
869
8.3
1986
|
Verified
8.6
648
Feature Not Available
8.1
363
AI and Automation
8.6
2162
8.4
390
8.5
2136
8.3
376
8.5
1993
8.5
408
8.3
1937
8.1
352
8.2
1779
8.2
351
Generative AI
7.7
982
7.0
138
Agentic AI - Sales Engagement
7.5
122
8.3
22
7.6
120
8.1
22
7.3
122
8.4
22
7.3
123
8.2
22
7.2
121
7.9
22
7.2
124
8.1
22
7.5
123
8.0
23
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.7
10
Not enough data
Agent Tools
6.7
78
Not enough data
7.0
80
Not enough data
7.9
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.3
11
Not enough data
8.3
11
Not enough data
AI Capabilities - Auto Dialer
6.2
10
Not enough data
6.9
9
Not enough data
6.9
9
Not enough data
Call Analytics
8.5
118
9.2
147
8.4
116
8.2
128
8.7
117
8.7
141
8.5
118
7.7
104
Artificial Intelligence - Conversation Intelligence
8.4
115
8.1
106
8.3
114
7.8
141
Not enough data
Not enough data
Generative AI
8.6
104
7.8
30
Agentic AI - Conversation Intelligence
7.7
8
6.7
5
7.3
8
6.3
5
7.7
8
6.7
5
7.1
8
6.3
5
6.5
8
6.3
5
7.1
8
6.3
5
7.4
7
6.3
5
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
168
Not enough data
8.4
169
Not enough data
Data Availability
8.4
245
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Sales Team
Not enough data
8.3
183
Not enough data
7.3
163
Not enough data
7.1
164
Intelligence
Not enough data
8.1
177
Not enough data
Feature Not Available
Not enough data
7.5
165
Mapping
Not enough data
Feature Not Available
Not enough data
7.3
163
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Voice
Feature Not Available
Not enough data
8.3
46
Not enough data
Transcription
8.4
46
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.0
45
Not enough data
Editing
8.4
45
Not enough data
8.1
45
Not enough data
8.5
45
Not enough data
8.1
44
Not enough data
Integration
7.9
45
Not enough data
7.7
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
45
Not enough data
Agentic AI - Transcription
6.4
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Lead Intelligence
8.9
3311
|
Verified
Not enough data
8.9
3161
|
Verified
Not enough data
8.8
3357
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3131
Not enough data
Agentic AI - Lead Intelligence
8.1
80
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
101
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
852
Not enough data
8.5
883
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
875
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
8.2
424
8.4
51
9.0
486
8.0
50
8.4
482
8.0
48
7.7
407
8.3
50
8.0
410
7.7
49
8.1
388
8.1
50
8.1
359
CRM Data Enrichment
8.6
50
7.6
404
8.4
49
7.6
415
8.4
49
7.2
385
8.6
50
Feature Not Available
8.4
48
7.1
309
Account Management
8.1
48
7.1
362
8.2
48
7.4
364
7.9
48
7.7
393
8.2
48
8.2
420
8.1
48
7.8
338
8.0
48
7.5
338
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
6.8
54
8.4
17
7.8
61
8.4
17
7.3
54
8.1
17
7.1
55
8.7
17
7.4
52
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.7
59
Not enough data
7.8
60
Not enough data
Accessibility
8.0
59
Not enough data
7.6
60
Not enough data
Integration
8.0
60
Not enough data
8.0
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
7.3
87
8.6
99
8.7
96
7.7
91
8.2
88
8.0
92
7.9
87
7.8
89
9.1
92
Branding & Customizatio
7.8
88
8.5
88
8.0
91
8.6
91
7.9
87
8.2
89
Automatic Rules & Configurations
8.7
92
8.2
89
8.7
88
8.4
91
8.3
88
8.1
89
Agentic AI - Business Scheduling
7.6
20
7.5
8
8.3
20
8.1
8
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
22
Not enough data
7.0
22
Not enough data
6.8
22
Not enough data
Meeting Automation - AI Meeting Assistants
8.2
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
6.8
21
Not enough data
7.0
21
Not enough data
7.3
21
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.1
83
Not enough data
7.7
81
Not enough data
Agentic AI - Visitor Identification
8.3
6
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.4
47
Not enough data
7.9
46
Not enough data
7.9
47
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
333
Not enough data
Discovery
9.0
368
Not enough data
8.6
341
Not enough data
8.7
360
Not enough data
Management
8.5
331
Not enough data
8.7
356
Not enough data
Platform
8.7
336
Not enough data
8.8
342
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.3
7
Agentic AI - Sales Performance Management
8.0
24
7.7
25
8.6
23
7.7
25
8.0
23
7.7
25
Incentives
Feature Not Available
7.2
112
Feature Not Available
8.2
261
Feature Not Available
6.8
117
7.9
229
7.6
113
Personalization
Feature Not Available
8.4
271
8.3
237
8.6
287
8.5
243
8.9
349
8.3
236
8.5
256
Administrative
8.4
237
9.0
335
8.4
231
8.7
274
8.2
231
8.7
285
Agentic AI - Email Tracking
7.8
89
7.0
11
7.7
89
6.7
10
7.7
89
7.3
10
7.7
88
7.0
10
7.5
88
6.7
10
7.5
87
7.2
10
7.6
87
7.5
10
Analytics
8.4
728
9.2
1446
8.3
716
9.1
1445
8.0
705
9.0
1354
Customizations
8.5
717
9.3
1517
8.8
724
9.3
1467
8.4
722
9.2
1460
8.3
713
9.1
1209
8.5
703
9.2
1517
Generative AI
7.9
616
7.2
168
Agentic AI - Sales Analytics
Not enough data
7.4
33
Not enough data
7.9
33
Not enough data
7.6
33
Not enough data
7.4
32
Not enough data
7.3
33
Data Sourcing
Not enough data
8.3
1132
Not enough data
8.1
1167
Not enough data
8.1
1118
Not enough data
8.7
1334
Not enough data
8.4
1146
Predictive Analytics
Not enough data
7.7
1072
Not enough data
8.3
1235
Not enough data
7.9
1120
Not enough data
8.9
1267
Sales Management
Not enough data
9.0
1320
Not enough data
Feature Not Available
Not enough data
8.3
1169
Not enough data
8.5
1294
Agentic AI - Outbound Call Tracking
7.8
44
6.7
9
7.9
44
7.0
9
Calling
8.2
332
8.7
610
7.9
324
8.7
604
8.1
320
8.9
672
8.3
318
8.9
691
7.5
47
7.5
12
Contacts
8.3
321
9.0
768
8.1
314
8.8
665
8.3
318
8.9
684
Insights
8.4
315
9.1
735
8.2
314
9.0
723
7.8
308
8.5
496
8.5
315
9.3
763
8.2
306
8.8
591
8.2
46
7.2
10
Agentic AI - Sales Coaching
8.9
11
8.1
9
9.1
11
8.1
9
8.9
11
8.1
9
8.6
11
8.5
8
Training
Feature Not Available
8.3
100
Feature Not Available
8.3
102
7.6
64
8.1
93
Feature Not Available
8.8
117
Feedback
8.0
64
8.8
108
7.7
65
8.3
90
Feature Not Available
8.2
89
7.8
65
8.3
85
8.0
63
8.4
95
7.9
63
8.4
93
Feature Not Available
8.3
84
Generative AI
8.0
54
7.4
30
Agentic AI - Marketing Account Intelligence
8.3
16
Not enough data
8.2
15
Not enough data
8.2
16
Not enough data
8.0
16
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1013
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Clari are categorized as Account Data Management, Sales Performance Management, Sales Coaching, Email Tracking, Sales Engagement, Conversation Intelligence, Business Scheduling, Outbound Call Tracking, AI Sales Assistant, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Intelligence, Lead Capture, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Clari is categorized as Revenue AI Platforms, Customer Revenue Optimization, Sales Analytics, Salesforce AppExchange Apps, and Predictive Analytics
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Clari
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.4%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.1%
Computer Software
27.6%
Information Technology and Services
20.8%
Marketing and Advertising
6.2%
Computer & Network Security
4.1%
Financial Services
3.5%
Other
37.8%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
What groove means in music?
7 Comments
AC
In music, groove is the sense of an effect ("feel") of changing pattern in a propulsive rhythm or sense of "swing".Read more
Is it possible to edit a template in-line when using gmail?
6 Comments
DR
Hi Nathan,
Currently it isn’t possible to edit the template directly in-line when you’ve inserted it into a new message, but you can still edit this...Read more
How can I get the Indian Accent/ neutral accent script?
3 Comments
SC
This is more robotic, The more you are with Wingman it identifies your accent, or else you could ask for help with the wingman team. Have you been to there...Read more
