Compare AdRoll and Brevo Marketing Platform 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (84.3% of reviews)
Entry-Level Pricing
Pay As You Go
Contact Us
AdRoll
Star Rating
(735)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansBrevo Marketing Platform
Star Rating
(2,541)4.5 out of 5
Market Segments
Small-Business (84.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate the ease of launching remarketing display ads with custom audiences, which significantly aids in conversion efforts.
- Users say that Brevo Marketing Platform stands out for its user-friendly interface, making it easy to navigate and utilize its features. Reviewers highlight the ability to add images, videos, and clickable buttons, which enhances data collection and overall marketing effectiveness.
- According to verified reviews, AdRoll's dashboard is intuitive, enabling users to quickly create audiences and track ad performance. This clarity in reporting helps businesses make informed decisions to optimize their campaigns.
- Reviewers mention that Brevo Marketing Platform is particularly strong in bulk marketing activities, allowing users to manage email, SMS, and WhatsApp messaging seamlessly. This all-in-one approach is praised for its efficiency in handling multiple marketing channels.
- G2 reviewers report that while AdRoll has a solid performance in cross-channel marketing, it sometimes faces challenges in meeting specific workflow needs, with users noting configuration difficulties that can hinder the setup process.
- Users say that Brevo Marketing Platform, despite its strengths, could improve in areas like autonomous task execution, where some users feel it lacks the advanced automation features that could enhance their marketing strategies.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Free Trial
AdRoll
Free Trial is available
Brevo Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.2
610
8.9
2,030
Ease of Use
8.3
615
9.0
2,065
Ease of Setup
8.2
399
8.8
1,374
Ease of Admin
8.1
343
9.0
1,125
Quality of Support
8.0
580
8.8
1,826
Has the product been a good partner in doing business?
8.1
342
8.9
1,074
Product Direction (% positive)
7.3
600
8.8
1,988
Features by Category
Sales Force Automation
Not enough data
8.6
98
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Marketing Automation
Not enough data
9.4
108
Not enough data
9.3
98
Not enough data
8.9
91
Not enough data
8.2
85
Customer Support
Not enough data
8.6
80
Not enough data
8.5
79
Not enough data
8.5
82
Not enough data
7.9
75
Not enough data
8.3
76
Reporting & Analytics
Not enough data
8.3
86
Not enough data
8.7
85
Not enough data
8.3
72
Mobile & Social
Not enough data
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Platform
Not enough data
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Integration
Not enough data
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Generative AI
Not enough data
7.3
63
Agentic AI - CRM
Not enough data
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Email Marketing
Not enough data
9.0
1170
|
Verified
Not enough data
8.8
1239
|
Verified
Not enough data
8.7
1075
|
Verified
Not enough data
8.9
1216
|
Verified
Not enough data
9.0
1170
|
Verified
Not enough data
8.8
1162
|
Verified
Not enough data
8.5
983
|
Verified
Not enough data
8.3
660
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.3
790
|
Verified
Not enough data
8.8
1136
|
Verified
Generative AI
Not enough data
7.3
370
Not enough data
7.3
362
Agentic AI - Email Marketing
Not enough data
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
7.0
47
Not enough data
6.8
47
Integration
Not enough data
8.7
797
|
Verified
Not enough data
8.1
640
|
Verified
Not enough data
7.8
576
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
7.9
500
|
Verified
Channel Functionality
8.3
410
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
443
8.7
39
7.6
429
8.4
39
8.1
435
8.3
39
7.0
374
7.9
38
7.7
368
7.9
39
7.9
358
8.4
39
7.7
314
8.2
38
7.7
361
8.0
37
8.1
401
7.8
37
7.5
379
8.1
36
7.5
333
8.0
37
7.7
212
7.5
36
7.8
210
7.5
36
Targeting
7.9
413
8.2
37
8.7
441
8.2
37
8.0
372
8.0
36
7.7
339
7.9
35
Platform
7.7
288
7.7
35
7.2
335
8.3
36
8.1
368
8.4
36
8.1
405
8.6
35
7.8
314
8.2
36
7.5
326
8.3
37
7.5
321
8.1
36
7.8
267
7.8
35
7.6
333
8.1
35
Administration
Not enough data
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
320
Not enough data
8.7
361
Integrations
Not enough data
8.6
286
Not enough data
8.6
280
Not enough data
8.8
296
Not enough data
8.2
279
Platform
Not enough data
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Diagnosis
Not enough data
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Tracking
Not enough data
8.9
627
Not enough data
8.7
552
Not enough data
8.9
649
Not enough data
8.9
612
Not enough data
8.7
553
Reporting
Not enough data
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
598
Agentic AI - Email Deliverability
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Visitor Behavior
Not enough data
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Templates
Not enough data
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Personalization
Not enough data
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Multichannel
Not enough data
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Administration
Not enough data
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Analytics
Not enough data
8.0
14
Not enough data
8.2
15
Optimization
Not enough data
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Templates
Not enough data
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Edit
Not enough data
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Logistics
Not enough data
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Generative AI
Not enough data
7.2
104
Not enough data
7.2
101
Agentic AI - Email Template Builder
Not enough data
6.9
12
Not enough data
6.8
12
Text Messaging
Not enough data
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
SMS Platform
Not enough data
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Platform Basics
Not enough data
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Platform Data
Not enough data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Agentic AI - Email Testing
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
443
8.7
39
7.6
429
8.4
39
8.1
435
8.3
39
7.0
374
7.9
38
7.7
368
7.9
39
7.9
358
8.4
39
7.7
314
8.2
38
7.7
361
8.0
37
8.1
401
7.8
37
7.5
379
8.1
36
7.5
333
8.0
37
7.7
212
7.5
36
7.8
210
7.5
36
Targeting
7.9
413
8.2
37
8.7
441
8.2
37
8.0
372
8.0
36
7.7
339
7.9
35
Mobile
7.8
169
Not enough data
7.7
212
7.5
36
7.8
210
7.5
36
Platform
7.7
288
7.7
35
7.2
335
8.3
36
8.1
368
8.4
36
8.1
405
8.6
35
7.8
314
8.2
36
7.5
326
8.3
37
7.5
321
8.1
36
7.8
267
7.8
35
7.6
333
8.1
35
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
443
8.7
39
7.6
429
8.4
39
8.1
435
8.3
39
7.0
374
7.9
38
7.7
368
7.9
39
7.9
358
8.4
39
7.7
314
8.2
38
7.7
361
8.0
37
8.1
401
7.8
37
7.5
379
8.1
36
7.5
333
8.0
37
7.7
212
7.5
36
7.8
210
7.5
36
Targeting
7.9
413
8.2
37
8.7
441
8.2
37
8.0
372
8.0
36
7.7
339
7.9
35
Platform
7.7
288
7.7
35
7.2
335
8.3
36
8.1
368
8.4
36
8.1
405
8.6
35
7.8
314
8.2
36
7.5
326
8.3
37
7.5
321
8.1
36
7.8
267
7.8
35
7.6
333
8.1
35
Platform Interoperability
7.9(won by 0.4)
34
7.5
33
Agentic AI - Social Media Advertising
6.4(won by 0.6)
6
5.8
6
6.1(won by 0.3)
6
5.8
6
7.5(won by 1.7)
6
5.8
6
6.7(won by 0.6)
6
6.1
6
6.4(won by 0.4)
6
6.0
5
6.1(won by default)
6
Not enough data
Social Functionality
8.1(tied score)
222
8.1(tied score)
36
Campaign Management
8.0
443
8.7(won by 0.7)
39
7.6
429
8.4(won by 0.8)
39
8.1
435
8.3(won by 0.2)
39
7.0
374
7.9(won by 0.9)
38
7.7
368
7.9(won by 0.2)
39
7.9
358
8.4(won by 0.5)
39
7.7
314
8.2(won by 0.5)
38
7.7
361
8.0(won by 0.3)
37
8.1(won by 0.3)
401
7.8
37
7.5
379
8.1(won by 0.6)
36
7.5
333
8.0(won by 0.5)
37
7.7(won by 0.2)
212
7.5
36
7.8(won by 0.3)
210
7.5
36
Targeting
7.9
413
8.2(won by 0.3)
37
8.7(won by 0.5)
441
8.2
37
8.0(tied score)
372
8.0(tied score)
36
7.7
339
7.9(won by 0.2)
35
Platform
7.7(tied score)
288
7.7(tied score)
35
7.2
335
8.3(won by 1.1)
36
8.1
368
8.4(won by 0.3)
36
8.1
405
8.6(won by 0.5)
35
7.8
314
8.2(won by 0.4)
36
7.5
326
8.3(won by 0.8)
37
7.5
321
8.1(won by 0.6)
36
7.8(tied score)
267
7.8(tied score)
35
7.6
333
8.1(won by 0.5)
35
Responses
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Platform
Not enough data
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Generative AI
Not enough data
6.9
6
Not enough data
6.4
6
Page Customization
Not enough data
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Page Optimization
Not enough data
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Integrations
Not enough data
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Generative AI
Not enough data
7.5
20
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
Not enough data
7.9
18
Not enough data
8.0
18
Shared Calendar
Not enough data
7.9
17
Not enough data
7.8
17
Accessibility
Not enough data
8.1
18
Not enough data
7.8
18
Integration
Not enough data
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Notifications
Not enough data
8.8
17
Not enough data
7.5
17
Generative AI
Not enough data
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Agentic AI - Calendar
Not enough data
6.9
6
Notifications
Not enough data
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Settings
Not enough data
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Personalization
Not enough data
9.0
23
Not enough data
9.0
21
Integrations
Not enough data
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Generative AI
Not enough data
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
443
8.7
39
7.6
429
8.4
39
8.1
435
8.3
39
7.0
374
7.9
38
7.7
368
7.9
39
7.9
358
8.4
39
7.7
314
8.2
38
7.7
361
8.0
37
8.1
401
7.8
37
7.5
379
8.1
36
7.5
333
8.0
37
7.7
212
7.5
36
7.8
210
7.5
36
Targeting
7.9
413
8.2
37
8.7
441
8.2
37
8.0
372
8.0
36
7.7
339
7.9
35
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
288
7.7
35
7.2
335
8.3
36
8.1
368
8.4
36
8.1
405
8.6
35
7.8
314
8.2
36
7.5
326
8.3
37
7.5
321
8.1
36
7.8
267
7.8
35
7.6
333
8.1
35
Generative AI
Not enough data
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Communication
Not enough data
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Internal Use
Not enough data
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Analytics
Not enough data
8.8
128
Not enough data
8.8
125
Not enough data
8.5
118
Customizations
Not enough data
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Generative AI
Not enough data
7.2
99
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Features
Not enough data
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Categories
Categories
Shared Categories
AdRoll and Brevo Marketing Platform are categorized as Social Media Advertising
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, Appointment Reminder, and WhatsApp Marketing
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.1%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
53.0%
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
72.1%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
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