# Best Survey Software for Small Business - Page 4

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=13751&focus%5B%5D=15217&focus%5B%5D=933&focus%5B%5D=8809&focus%5B%5D=663)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Typeform, QuestionPro, Constant Contact, Zoho Survey, and Microsoft 365.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=typeform&focus%5B%5D=questionpro&focus%5B%5D=constant-contact&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft365&segment=small-business)

**Sponsored**

### Vimeo

Vimeo is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-01T05%3A54%3A38Z&secure%5Bdisplayable_resource_id%5D=2386&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1387&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1387&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%2Fsmall-business%3Fpage%3D4&secure%5Btoken%5D=28c449e630b02eeffd375540a14e8630982716ad07da1bf9fc51db65b90f1061&secure%5Burl%5D=https%3A%2F%2Fvimeo.com%2Fenterprise%2Fcontact%3Futm_source%3Dreferral%26utm_medium%3Dcpc%26utm_campaign%3Dg2_cpc%26utm_content%3D701Pc00000tXk2qIAC%26mkc%3D113663&secure%5Burl_type%5D=custom_url)

### [Polly](https://www.g2.com/products/polly/reviews)

Capture instant feedback on Slack, MS Teams, Zoom and Google Meet with Polly. It helps teams of all sizes make smarter, data-driven decisions, instantly! We believe in a world where every voice has the power to transform work, and it’s our goal to make them heard. More than 40% of the Fortune 100 companies use Polly, empowering their teams across the globe while driving deeper engagement through our real-time feedback tools: Q&A, single-question and multi-question pollys, templates, icebreakers, trivia, and more. Polly gives you 10x better & faster response rate than email as it offers not just a native in-app experience but also voting over web. With over 20 million pollys sent and 1 million monthly active users, Polly connects you with your team in the spaces where work happens: Slack, Microsoft Teams, Zoom, Google Meet and virtual meetings.

**Average Rating:** 4.6/5.0

**Total Reviews:** 94

#### How Do G2 Users Rate Polly?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Permissions:** 9.2/10 (Category avg: 8.6/10)
- **Question Types:** 9.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Polly?

- **Seller:** [Polly.ai](https://www.g2.com/sellers/polly-ai)
- **Year Founded:** 2015
- **HQ Location:** Seattle, WA
- **Twitter:** @polly\_ai  
584 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e11ff37fd77e752397905bb5f2cc4c27689ab6eacfd811012f99e679114bdf6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15184631%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 43% Medium, 35% Small

#### What Do G2 Reviewers Say About Polly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Polly's **ease of creation** incredibly helpful for making quick surveys within their team messaging app.
- Users find Polly's **ease of use** impressive, making survey creation and team integration seamless and efficient.
- Users benefit from the **efficient communication** abilities of Polly, enhancing team collaboration and support responsiveness.
- Users value the **quick and helpful customer support** from Polly, enhancing their overall experience with the product.
- Users find creating surveys with Polly to be simple, appreciating the **easy integrations** with Slack for enhanced functionality.

##### Cons

- Users find the **interface complex** , requiring multiple steps before they can effectively use Polly.
- Users find the **interface complex** , requiring multiple steps before they can start using Polly effectively.
- Users find the need for more templates, highlighting the **limited customization** options available for surveys on Polly.
- Users desire a wider selection of **templates for surveys** , indicating limitations in current offerings.
- Users desire a greater **variety of templates** for surveys to enhance flexibility and customization options in Polly.

#### What Are Recent G2 Reviews of Polly?

**["Simple, Easy-to-Use Slack Polls for Organisation-Wide Surveys"](https://www.g2.com/survey_responses/polly-review-12748523)**

**Rating:** 5.0/5.0 stars

_— Jonny K._

[Read full review](https://www.g2.com/survey_responses/polly-review-12748523)

**["Easy Setup, User-Friendly Polls with Flexible Options"](https://www.g2.com/survey_responses/polly-review-7964216)**

**Rating:** 5.0/5.0 stars

_— Christy H._

[Read full review](https://www.g2.com/survey_responses/polly-review-7964216)

#### What Are G2 Users Discussing About Polly?

- [What do you like most about Polly for conducting surveys, and what features would you like to see added?](https://www.g2.com/discussions/what-do-you-like-most-about-polly-for-conducting-surveys-and-what-features-would-you-like-to-see-added)
- [What is Polly platform?](https://www.g2.com/discussions/what-is-polly-platform) - 1 comment
- [What does agile Polly do?](https://www.g2.com/discussions/what-does-agile-polly-do) - 1 comment
- [What does Polly do in teams?](https://www.g2.com/discussions/what-does-polly-do-in-teams) - 1 comment
- [What is Polly used for?](https://www.g2.com/discussions/what-is-polly-used-for) - 1 comment

### [Block Survey](https://www.g2.com/products/block-survey/reviews)

BlockSurvey is an innovative AI-driven survey software designed for businesses and researchers to cut costs and save time. Key Features: 1. AI-powered survey creation and analysis 2. Customizable, visually appealing templates 3. White-labeling options 4. Privacy-first approach with no ads or trackers 5. User-friendly interface for both creators and respondents

**Average Rating:** 4.7/5.0

**Total Reviews:** 146

#### How Do G2 Users Rate Block Survey?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Block Survey?

- **Seller:** [BlockSurvey](https://www.g2.com/sellers/blocksurvey)
- **Year Founded:** 2020
- **HQ Location:** Middletown, US
- **Twitter:** @blocksurvey  
2,374 Twitter followers
- **LinkedIn® Page:** [in.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58cafd8db2c17d695966e2217a95bef51c85562059f0d05089e503838ca9f332&secure%5Burl%5D=https%3A%2F%2Fin.linkedin.com%2Fcompany%2Fblocksurvey&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 73% Small, 17% Medium

#### What Do G2 Reviewers Say About Block Survey?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Block Survey to be incredibly **easy to use** , enhancing their survey experience with a simple setup.
- Users value Block Survey for its **secure and feature-rich platform** , enabling anonymous feedback while ensuring psychological safety.
- Users appreciate the **intuitive interface** of Block Survey, making it easy to navigate and use for everyone.
- Users appreciate the **security features** of Block Survey, enabling safe handling of sensitive information with confidence.
- Users love Block Survey for its **simple setup and intuitive interface** , making survey creation quick and accessible.

##### Cons

- Users face challenges with **limited advanced survey logic** , complicating survey flows and impacting completion rates negatively.
- Users find the **missing advanced survey logic** challenging, as it restricts conditional branching and flexibility in surveys.
- Users find the pricing for Block Survey to be **steep and unapproachable** , especially for small-scale projects.
- Users find the **limited customization** options of Block Survey frustrating, especially for quick and simple feedback forms.
- Users face **integration issues** with Block Survey, resulting in complicated workflows and lower response rates for surveys.

#### What Are Recent G2 Reviews of Block Survey?

**["Privacy-Focused, User-Friendly Survey Tool with an AI-Powered Survey Generator That Saves Time"](https://www.g2.com/survey_responses/block-survey-review-12878285)**

**Rating:** 4.0/5.0 stars

_— Jeni J._

[Read full review](https://www.g2.com/survey_responses/block-survey-review-12878285)

**["Making Survey Creation and Feedback Collection Easier"](https://www.g2.com/survey_responses/block-survey-review-12869225)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/block-survey-review-12869225)

#### What Are G2 Users Discussing About Block Survey?

- [What are the benefits and drawbacks of using Block Survey for privacy-focused data collection?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-block-survey-for-privacy-focused-data-collection) - 2 comments
- [What is Block Survey used for?](https://www.g2.com/discussions/what-is-block-survey-used-for) - 1 comment

### [Experience.com](https://www.g2.com/products/experience-com/reviews)

Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. This platform serves a diverse audience, including local professionals and multi-location brands, aiming to strengthen their online reputation and build trust with their customers. The primary focus of Experience.com is to empower businesses to achieve excellence in customer experience (CX), employee engagement (EX), and reputation management. By harnessing insights derived from customer feedback, organizations can gain a deeper understanding of their audience's needs and preferences. This understanding allows businesses to tailor their services and interactions, ultimately leading to improved customer satisfaction and loyalty. Experience.com is suitable for companies of all sizes, making it an adaptable solution for various industries. Key features of Experience.com include advanced analytics tools that analyze customer feedback in real-time, enabling businesses to identify trends and areas for improvement. The platform also offers customizable surveys and feedback mechanisms, allowing organizations to gather insights directly from their customers. Additionally, the integration of AI technology helps automate responses and provides actionable recommendations, streamlining the reputation management process. By utilizing these features, businesses can not only maintain a positive online reputation but also leverage it to attract new customers. Experience.com stands out in its category by offering a holistic approach to reputation management. It combines customer feedback, employee engagement, and data analytics into a single platform, ensuring that businesses can address all aspects of their reputation. This integrated approach not only simplifies the management process but also enhances the overall effectiveness of reputation-building efforts. By focusing on both customer and employee experiences, Experience.com helps organizations create a cohesive brand image that resonates with their target audience. Overall, Experience.com provides a valuable resource for businesses looking to enhance their online reputation and foster trust with their customers. Through its innovative features and comprehensive approach, the platform equips organizations with the tools necessary to thrive in a competitive marketplace while maintaining a strong connection with their audience.

**Average Rating:** 4.8/5.0

**Total Reviews:** 389

#### How Do G2 Users Rate Experience.com?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Experience.com?

- **Seller:** [Experience.com](https://www.g2.com/sellers/experience-com)
- **Company Website:** experience.com
- **Year Founded:** 2015
- **HQ Location:** San Ramon, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7298cf79424972daa9bc402206881f36820b55c3ba15a583a0841455364f3630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7790598%2F&secure%5Burl_type%5D=linkedin_company_website)  
266 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Branch Manager, Loan Officer
- **Top Industries:** Financial Services, Real Estate
- **Company Size:** 40% Medium, 32% Small

#### What Do G2 Reviewers Say About Experience.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Experience.com, appreciating its seamless setup and intuitive user interface.
- Users praise the **exceptional customer support** from Experience.com, highlighting timely assistance and valuable resources available.
- Users appreciate the **user-friendly setup** and **exceptional customer service** provided by Experience.com, enhancing their experience.
- Users appreciate the **efficiency in managing reviews** with Experience.com, streamlining their workflow and enhancing overall productivity.
- Users value the **fact-based customer experiences** provided by Experience.com, boosting their marketing and business growth confidence.

##### Cons

- Users find the **linking issues** in Experience.com cumbersome, preferring direct posting to other review sites instead.
- Users often face **connection issues** with Experience.com, making account linking and social media integration frustrating.
- Users find **integration issues** frustrating, particularly with linking accounts and options tailored for loan officers.
- Users find the **social media integration confusing** , often struggling to link their accounts and share reviews effectively.
- Users find **improvement needed** in review requests frequency and outdated survey questions on Experience.com, impacting user experience.

#### What Are Recent G2 Reviews of Experience.com?

**["Effortless Review Management, Seamless Integration"](https://www.g2.com/survey_responses/experience-com-review-9917130)**

**Rating:** 4.5/5.0 stars

_— Hans B._

[Read full review](https://www.g2.com/survey_responses/experience-com-review-9917130)

**["Effortless Survey Responses with Helpful AI Follow-Ups"](https://www.g2.com/survey_responses/experience-com-review-12910139)**

**Rating:** 5.0/5.0 stars

_— Jo Anne (Joey) F._

[Read full review](https://www.g2.com/survey_responses/experience-com-review-12910139)

#### What Are G2 Users Discussing About Experience.com?

- [What is Experience.com used for?](https://www.g2.com/discussions/what-is-experience-com-used-for) - 1 comment

### [involve.me](https://www.g2.com/products/involve-me/reviews)

involve.me is the AI quiz funnel builder with built-in email automation, best for businesses where every qualified lead is worth hundreds or thousands of dollars. Use it to create quizzes, assessments, calculators, product recommendation flows, landing pages, and forms that capture leads, qualify them with scores and logic, segment them by fit or intent, and automatically send personalized email sequences based on each respondent's answers, outcome, score, variables, and contact data, all inside one subscription, without stitching together a separate quiz builder and email automation tool. What makes involve.me different: \* AI Agent: A conversational AI Agent generates and edits complete funnels through chat. From a single prompt or an ongoing conversation, it builds flow structure, routing logic, copy, design, scoring rules, formulas, recommendation logic, and full page layouts using pre-built components for secure customer data collection. The Agent can also tweak existing funnels on request: rebuild a single page, adjust scoring, redesign the look, rewrite copy, or change calculator logic. Personalized AI Text writes unique outcome copy for every respondent, so each lead reads a result tailored to their answers. \* Advanced lead qualification: Logic jumps and answer piping personalize each respondent's path through the funnel based on their answers. For complex logic, a formula builder with VLOOKUP, nested conditionals, and multi-variable scoring handles sophisticated qualification rules and powers custom calculators. Lead scoring then routes every respondent toward the right next step, from a consultation booking to a product recommendation. Results come to life on outcome pages, where scores and assessments display as personalized visualizations like charts, gauges, and graphs tailored to each respondent's answers. And to keep the funnel clean, OTP verification on email and SMS blocks junk submissions before they enter any workflow. \* Built-in email automation: Unlike quiz builders that only capture a lead and hand it off, involve.me connects the quiz funnel directly to the follow-up journey. Leads become contacts with mapped properties and segments, then enter email sequence workflows that branch based on answers, scores, outcomes, variables, contact data, segments, opens, and clicks. A visual workflow builder handles delays, branching, and personalization using any funnel data in the email body. AI generates entire email sequences and individual email copy. Open and click tracking feeds back into workflow conditions, so a lead who clicks the booking link gets a different email sequence than one who does not. Per-funnel property mapping lets each quiz write data into the contact record on its own schema. \* Integrations: 55+ native data integrations, including HubSpot, Salesforce, ActiveCampaign, Brevo, Mailchimp, Klaviyo, Pipedrive, Google Sheets, and most major CRMs and marketing tools. 3 native payment integrations and 5 native tracking integrations. Zapier and webhooks connect qualified lead data, payment events, and funnel activity to the rest of the marketing stack. Who is involve.me best for: High-ticket service businesses (financial advisors, insurance brokers, legal services, real estate, mortgage, solar, med spas, education providers), expert-led businesses (coaches, consultants, advisors, course creators, assessment-based experts), and high-consideration product businesses (skincare, wellness, furniture, mattresses, B2B software, custom products) Free plan available. Paid plans from $29/month. SOC 2 Type 2 audited, GDPR-compliant. Trusted by 4,500+ businesses globally.

**Average Rating:** 4.7/5.0

**Total Reviews:** 104

#### How Do G2 Users Rate involve.me?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind involve.me?

- **Seller:** [Stereo sense GmbH](https://www.g2.com/sellers/stereo-sense-gmbh)
- **Year Founded:** 2016
- **HQ Location:** Vienna, Vienna
- **Twitter:** @involvemeapp  
730 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d94612db7cfdf8b146e832006803a8520c206c96c4270d448bbc6da03345c206&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstereosense%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 85% Small, 13% Medium

#### What Do G2 Reviewers Say About involve.me?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend **ease of use** in Involve.me, enjoying its intuitive setup and seamless integration capabilities.
- Users praise the **helpful customer support** of involve.me, always responsive and ready to assist when needed.
- Users appreciate the **user-friendly design** and responsive support of involve.me, enhancing their project creation experience.
- Users find Involve.me's **intuitive interface** exceptional for easy set-up and effective lead capturing and personalization.
- Users value the **customizability** of involve.me, enabling personalized user experiences and effective communication with leads.

##### Cons

- Users find the value good, but **pricing can be expensive** for startups and small teams needing more features.
- Users find the **limited features** of involve.me restrictive, particularly for startups needing more flexibility and integrations.
- Users express a desire for more **features and flexibility** , particularly regarding templates and integrations for startups.
- Users warn about **unexpected additional costs** and poor customer service, leading to distrust and frustration.
- Users indicate that while the value is good, it can be **expensive for additional features** and retains branding.

#### What Are Recent G2 Reviews of involve.me?

**["Involve me Makes Funnels and Training Easy—with Incredibly Helpful Support"](https://www.g2.com/survey_responses/involve-me-review-12442168)**

**Rating:** 5.0/5.0 stars

_— STEPHANIE N._

[Read full review](https://www.g2.com/survey_responses/involve-me-review-12442168)

**["Involveme is Polished and Professional"](https://www.g2.com/survey_responses/involve-me-review-8682664)**

**Rating:** 5.0/5.0 stars

_— Marilyn D._

[Read full review](https://www.g2.com/survey_responses/involve-me-review-8682664)

#### What Are G2 Users Discussing About involve.me?

- [What is involve.me used for?](https://www.g2.com/discussions/what-is-involve-me-used-for)

### [Textline](https://www.g2.com/products/textline/reviews)

Textline is a feature-rich and secure business texting platform. It empowers support, sales, marketing, and operations teams to communicate better and at scale. Connect with customers, leads, patients, or employees using Textline to build better relationships, deliver top-notch customer service, or close more deals. With features like a shared SMS inbox, two-way texting, HIPAA-compliant SMS, live web chat, automations, and more, Textline helps thousands of companies, including 1-800-GOT-JUNK?, Tuft & Needle, and Lyft, improve and streamline business conversations. Try Textline free for 14 days today and start customizing your customer outreach and automating your communication workflows.

**Average Rating:** 4.7/5.0

**Total Reviews:** 379

#### How Do G2 Users Rate Textline?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 8.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Textline?

- **Seller:** [Textline](https://www.g2.com/sellers/textline)
- **Company Website:** textline.com
- **Year Founded:** 2015
- **HQ Location:** Los Angeles, CA
- **Twitter:** @textline  
281 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abb94e870985b98bba53850d6905424be761f6477c2aeacd07493422e98b61f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7583438%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Operations Manager, CEO
- **Top Industries:** Health, Wellness and Fitness, Hospital & Health Care
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Textline?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Textline easy to use, enjoying the **user-friendly interface** and helpful customer support for their needs.
- Users appreciate the **efficient communication capabilities** of Textline, significantly enhancing customer support and service delivery.
- Users praise the **friendly and efficient customer support** of Textline, always ready to assist with any issues.
- Users love the **efficient communication** capabilities of Textline, enhancing customer interaction and streamlining workflows.
- Users value the **responsive communication** of Textline, enhancing their ability to engage with clients effectively.

##### Cons

- Users find the lack of **scheduled migration options** in Textline limiting their flexibility compared to competitors like Twilio.
- Users face **messaging issues** such as poor search functionality and difficulty tracking replies, affecting overall usability.
- Users highlight the **limited features** of Textline, particularly regarding message tracking and search capabilities.
- Users face challenges with **notification issues** , finding them excessive and lacking filtering options for better management.
- Users often experience **software glitches** that disrupt functionality, requiring frequent refreshes and causing missed notifications.

#### What Are Recent G2 Reviews of Textline?

**["Efficient, Versatile, and Essential Communication Tool"](https://www.g2.com/survey_responses/textline-review-10345791)**

**Rating:** 5.0/5.0 stars

_— Greg S._

[Read full review](https://www.g2.com/survey_responses/textline-review-10345791)

**["Textline Makes Patient Communication Smooth, Fast, and Easy"](https://www.g2.com/survey_responses/textline-review-12696238)**

**Rating:** 5.0/5.0 stars

_— Bahareh H._

[Read full review](https://www.g2.com/survey_responses/textline-review-12696238)

#### What Are G2 Users Discussing About Textline?

- [How much is textline a month?](https://www.g2.com/discussions/how-much-is-textline-a-month)
- [How does text line work?](https://www.g2.com/discussions/how-does-text-line-work)
- [What is Textline com?](https://www.g2.com/discussions/what-is-textline-com)
- [Is Textline good?](https://www.g2.com/discussions/is-textline-good) - 2 comments, 1 upvote

### [PickFu](https://www.g2.com/products/pickfu/reviews)

PickFu is a consumer research platform that delivers fast, high-quality insights so teams can make smarter decisions across every aspect of their business. Just ask a question, upload your content (text, URLs, images, video, or audio), choose your target audience, and launch your poll or survey. Within hours, you'll have in-depth feedback. With flexible testing options and a built-in global consumer panel you can segment with 100+ demographic traits, PickFu delivers powerful results – but is easy enough for anyone on your team to use. Brands across industries (e-commerce, app & game developers, publishers, marketing agencies, and more) use PickFu to confidently shape their products, campaigns, and experiences. Here are just a few ways you can use PickFu: - Validate product ideas and designs before investing in production - Optimize copy, creative, and images to boost clicks and conversions - Test brand names and logos to ensure they resonate with your audience - Get real-time feedback to guide product launches or market expansion PickFu helps you reduce risk, increase impact, and move faster than your competitors – all with actionable insights from the people who matter most.

**Average Rating:** 4.8/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate PickFu?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind PickFu?

- **Seller:** [Pickfu](https://www.g2.com/sellers/pickfu-4af1f041-0296-4072-8545-1f0272e4a07d)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @PickFu  
2,805 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86a00f3183b15a3d2569ea87e7cec89dfc66f03e5b04f448d71707cada27f5cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpickfu%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Director
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 94% Small, 5% Medium

#### What Do G2 Reviewers Say About PickFu?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **intuitive ease of use** of PickFu, enabling quick insights and efficient consumer research.
- Users value the **fast and insightful feedback** from PickFu, enhancing their decision-making in branding and design processes.
- Users value the **intuitive and quick polling** of PickFu, receiving reliable insights swiftly for informed decisions.
- Users value the **quick and valuable feedback** from PickFu, enhancing their decision-making and design confidence.
- Users value the **ease of survey management** with PickFu, enabling quick consumer feedback for informed decision-making.

##### Cons

- Users find PickFu to be **expensive** , especially for frequent polls and detailed audience targeting, leading to high costs.
- Users face **pricing issues** with PickFu, as frequent polls and specific targeting can quickly escalate costs.
- Users highlight **survey issues** such as high costs and biased demographics affecting result reliability and relevance.
- Users are disappointed with the **demographic limitations** , finding the panel members less diverse and useful than before.
- Users find the **difficult setup** can lead to misleading results if questions aren't carefully framed.

#### What Are Recent G2 Reviews of PickFu?

**["Fast Results and Effortless Poll Customization"](https://www.g2.com/survey_responses/pickfu-review-12160828)**

**Rating:** 4.5/5.0 stars

_— Lindsey F._

[Read full review](https://www.g2.com/survey_responses/pickfu-review-12160828)

**["Quick, Easy Polls for Fast Book Cover Decisions"](https://www.g2.com/survey_responses/pickfu-review-12785777)**

**Rating:** 5.0/5.0 stars

_— Joel M._

[Read full review](https://www.g2.com/survey_responses/pickfu-review-12785777)

#### What Are G2 Users Discussing About PickFu?

- [What is PickFu used for?](https://www.g2.com/discussions/what-is-pickfu-used-for) - 1 comment

### [Dscout](https://www.g2.com/products/dscout/reviews)

Dscout is an AI-powered Research Platform for capturing in-the-moment insights from high-quality participants. The world’s largest brands use Dscout to test ideas, iterate quickly, collaborate, and build confidently. Dscout helps brand and product teams conduct multi-method research like: -usability testing -concept testing -interviews -field studies -diary studies -surveys -intercepts -card sorting -and more Dscout is well-known for -High-quality participants with ID and video verification, plus access to 3 million participants via Partner Panels -A built-in Private Panel management tool (CRM) -Seamlessly supporting multiple research methods in one study, including multi-activity (Diary) studies -An extremely high level of service and support for all pricing tiers, with custom project support available via the special services team -Useful AI Agents for planning, moderating, and analyzing research -Enterprise-grade privacy and security Dscout is mainly used by User Experience Researchers (UXRs), Product Designers, Product Managers, Market Researchers, Website Teams, E-commerce specialists, Consumer Insights, and Customer Experience Teams at Enterprise and Mid-market orgs. Some common use cases are: -competitive and market research -continuous discovery and iteration -discovery research -GenAI testing -personas and segmentation -prototyping and product design -testing and validation AI features are woven throughout the Dscout platform to users work faster, follow best practices, and uncover hidden patterns and insights. Users can choose which AI features they wish to use. All AI content is labelled, editable, and references sources when possible.

**Average Rating:** 4.5/5.0

**Total Reviews:** 187

#### How Do G2 Users Rate Dscout?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Dscout?

- **Seller:** [Dscout](https://www.g2.com/sellers/dscout)
- **Company Website:** dscout.com
- **Year Founded:** 2011
- **HQ Location:** Chicago, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eab2f8fc18b9e34177ff94c920cf2194d1a01fbed9a2c2cc00b7caf20133467&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2438748%2F&secure%5Burl_type%5D=linkedin_company_website)  
304 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Researcher, Senior UX Researcher
- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 57% Large, 22% Medium

#### What Do G2 Reviewers Say About Dscout?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Dscout, enabling quick setup and swift participant responses for research.
- Users praise Dscout's **helpful customer support** , consistently delivering timely responses and effective solutions to inquiries.
- Users value the **intuitive usability and time-saving features** of Dscout, appreciating its ease in recruitment and study setup.
- Users find the **support team extremely helpful** , providing excellent assistance and empowering teams to conduct research faster.
- Users appreciate the **great participant engagement** in Dscout, enabling effective communication and seamless interactions throughout the process.

##### Cons

- Users find a lack of **essential features** in Dscout, requesting improvements in randomization and functionality.
- Many users note the **limitations in participant quality** and diversity, impacting study results and survey effectiveness.
- Users find **feature limitations** in Dscout, noting issues with analysis tools and cumbersome export processes.
- Users express frustration with the **complex usability** of Dscout, finding navigation and task management challenging.
- Users find the **limited analysis capabilities** of Dscout frustrating, hindering effective video insights and data interpretation.

#### What Are Recent G2 Reviews of Dscout?

**["Feature-Rich Platform with Helpful Support and Seamless Slack Integration"](https://www.g2.com/survey_responses/dscout-review-13160793)**

**Rating:** 4.0/5.0 stars

_— Rayssa A._

[Read full review](https://www.g2.com/survey_responses/dscout-review-13160793)

**["Best-in-Class Qualitative Recruitment with an Intuitive, Feature-Rich Platform"](https://www.g2.com/survey_responses/dscout-review-13152041)**

**Rating:** 5.0/5.0 stars

_— Yu-Chen C._

[Read full review](https://www.g2.com/survey_responses/dscout-review-13152041)

#### What Are G2 Users Discussing About Dscout?

- [Is dscout mobile only?](https://www.g2.com/discussions/is-dscout-mobile-only) - 1 comment
- [How does dscout app work?](https://www.g2.com/discussions/how-does-dscout-app-work) - 1 comment
- [What is the dscout app?](https://www.g2.com/discussions/what-is-the-dscout-app) - 1 comment
- [What does dscout do with your information?](https://www.g2.com/discussions/what-does-dscout-do-with-your-information) - 1 comment, 1 upvote

### [Survio](https://www.g2.com/products/survio/reviews)

Survio is an intuitive online survey platform designed for modern businesses. Launch, govern, and scale surveys effortlessly with AI-powered creation tools, real-time analytics, and automated reporting. Secure, multilingual, and fully integrated with popular business apps, Survio empowers organizations to collect feedback, improve decisions, and drive growth at any scale

**Average Rating:** 4.4/5.0

**Total Reviews:** 381

#### How Do G2 Users Rate Survio?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.7/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Survio?

- **Seller:** [Survio](https://www.g2.com/sellers/survio)
- **Year Founded:** 2012
- **HQ Location:** Brno
- **Twitter:** @theSurvio  
861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ccb57ad49c982d7b272416cf41328b351055e2a96897eb117dda711f37ead798&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgbit.cz%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, student
- **Top Industries:** Higher Education, Education Management
- **Company Size:** 65% Small, 28% Medium

#### What Do G2 Reviewers Say About Survio?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Survio, appreciating its intuitive interface and quick survey creation process.
- Users find Survio's **ease of creation** exceptional, enabling quick and professional surveys with an intuitive interface.
- Users appreciate Survio's **intuitive interface** , making survey creation quick and efficient without the need for extensive tutorials.
- Users value the **simple and user-friendly design** of Survio, enabling quick survey creation and efficient feedback collection.
- Users praise the **quick setup** of Survio, enabling fast and intuitive survey creation within minutes.

##### Cons

- Users find Survio's pricing **expensive** , especially for those needing only a single survey without a subscription commitment.
- Users are concerned about the **limited advanced question logic and branching** in Survio, affecting survey depth and engagement.
- Users find the **limited customization options** in Survio restrictive for creating unique and branded survey designs.
- Users find **limited advanced question logic** in Survio hampers the effectiveness of mid-sized surveys.
- Users find the **subscription cost** high, especially when needing only one survey for a specific project.

#### What Are Recent G2 Reviews of Survio?

**["It helped us replace assumptions with real user feedback"](https://www.g2.com/survey_responses/survio-review-13039335)**

**Rating:** 4.0/5.0 stars

_— Phil J._

[Read full review](https://www.g2.com/survey_responses/survio-review-13039335)

**["Streamlined Feedback with GDPR Compliance"](https://www.g2.com/survey_responses/survio-review-13058497)**

**Rating:** 4.5/5.0 stars

_— Muqe Y._

[Read full review](https://www.g2.com/survey_responses/survio-review-13058497)

#### What Are G2 Users Discussing About Survio?

- [What is Survio used for?](https://www.g2.com/discussions/what-is-survio-used-for) - 1 upvote

### [User Interviews](https://www.g2.com/products/user-interviews/reviews)

User Interviews, now part of UserTesting, makes it fast, easy, and affordable to recruit participants for 🧑‍💻 user research, 📊 market research, and 🤖 AI training. With 7 million participants, precise matching, and fraud prevention, we can reliably fill any research study. Connect with the right people in any niche, whether your target audience is consumers, B2B professionals, or domain experts needed for model training. Source, screen, track and pay participants, then move seamlessly from data collection to deep analysis, all in one place. Our flexible platform and powerful integrations make it easy for enterprises, technology partners, and agency teams to run any kind of research with confidence. Get started at for free at https://www.userinterviews.com. HOW IT WORKS: 1. RECRUIT PARTICIPANTS: Create hybrid panels of users and prospects for fast, easy recruitment. We can source qualified participants with more speed, precision, and scale than any other panel provider because of our extensive network and advanced matching system. 2. AUTOMATE WORKFLOWS: Source, screen, schedule, track, and pay participants, all in one place. Eliminate recruitment busywork with workflow automations and integrations with popular research and productivity tools. 3. ANALYZE INSIGHTS: Accelerate time to insight with session transcripts, traceable observations, highlight reels, and deep dive analysis, all powered by AI. 4. GOVERN RESEARCH: Run a world-class research practice as the work of customer understanding becomes distributed. Our platform helps you keep a global record of research activity and automate compliance with your team’s standards. User Interviews is built for research, product, and AI teams who do frequent, collaborative research.

**Average Rating:** 4.6/5.0

**Total Reviews:** 681

#### How Do G2 Users Rate User Interviews?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind User Interviews?

- **Seller:** [UserTesting](https://www.g2.com/sellers/usertesting)
- **Company Website:** www.usertesting.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, CA
- **Twitter:** @usertesting  
42,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73442a6f9daab3f3de2836e2f4625bacfccf35b241b94c14334b3b9d6b8521b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F564709%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,876 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Researcher, Project Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 57% Small, 23% Medium

#### What Do G2 Reviewers Say About User Interviews?

_AI-generated summary from verified user reviews_

##### Pros

- Users find User Interviews to be extremely **easy to use** , providing a seamless and efficient recruiting experience.
- Users commend the **responsive customer support** of User Interviews, enhancing their recruitment experience significantly.
- Users love the **fast and effective user recruitment** by User Interviews, streamlining their research process significantly.
- Users value the **high quality of participants** in User Interviews, enhancing the confidence in feedback received.
- Users commend the **easy scheduling** and seamless integration with calendars, enhancing their user research experience significantly.

##### Cons

- Users face significant **survey issues** including fraudulent participants and inadequate screening features, complicating the recruitment process.
- Users find the **limited customization options** frustrating, hindering their ability to effectively tailor their research processes.
- Users find the **user interface to be slow and complex** , leading to frustration and a lack of ease in use.
- Users struggle with **recruitment issues** , facing challenges in meeting quotas and dealing with participant validity concerns.
- Users find the **UX improvement** detrimental, complicating key features and frustrating overall usability of the tool.

#### What Are Recent G2 Reviews of User Interviews?

**["My first 'go to' for all my recruiting needs!"](https://www.g2.com/survey_responses/user-interviews-review-10237718)**

**Rating:** 5.0/5.0 stars

_— Candice M._

[Read full review](https://www.g2.com/survey_responses/user-interviews-review-10237718)

**["A fun and easy way to make a difference."](https://www.g2.com/survey_responses/user-interviews-review-8111257)**

**Rating:** 4.0/5.0 stars

_— Benjamin G._

[Read full review](https://www.g2.com/survey_responses/user-interviews-review-8111257)

#### What Are G2 Users Discussing About User Interviews?

- [What is User Interviews used for?](https://www.g2.com/discussions/what-is-user-interviews-used-for)
- [How many user interviews should you do?](https://www.g2.com/discussions/how-many-user-interviews-should-you-do) - 2 comments
- [Why is a user interview important?](https://www.g2.com/discussions/why-is-a-user-interview-important) - 1 comment
- [How do you recruit a user for an interview?](https://www.g2.com/discussions/how-do-you-recruit-a-user-for-an-interview) - 1 comment
- [What do user interviews pay?](https://www.g2.com/discussions/what-do-user-interviews-pay) - 2 comments

### [SurveyLegend](https://www.g2.com/products/surveylegend/reviews)

SurveyLegend – The Next Generation of Online Surveys, Forms and Polls! SurveyLegend is revolutionizing how individuals and organizations collect insights. Our platform empowers users—from students, small businesses, and startups to global giants like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, and Sony—to create stunning, mobile-ready surveys, forms, and polls with ease and confidence. We believe survey creation should be intuitive, engaging, and even enjoyable. That’s why SurveyLegend features a powerful drag-and-drop editor that lets you build surveys on your computer or tablet, wherever you are. No coding or market research expertise is required—just a few clicks and your questionnaire is ready to go live. Customize your surveys to reflect your brand, and choose from beautiful themes and layout options. Add images, videos, and other media to create an interactive experience for your respondents. Whether you're gathering customer feedback, measuring employee satisfaction, conducting academic research, or planning an event, SurveyLegend gives you the tools to do it brilliantly. Our powerful analytics dashboard turns your collected data into visually striking and insightful reports, making it easy to spot trends, patterns, and opportunities. Use our built-in Net Promoter Score (NPS) tool—trusted by top global brands—to stay in tune with customer sentiment and drive loyalty. Advanced users enjoy features such as white-label surveys, skip logic, question branching, and full company branding, allowing complete control and flexibility. Whether you're running a large enterprise campaign or a simple internal survey, SurveyLegend scales with your needs. Today, thousands of users around the world trust SurveyLegend to help them listen better, engage smarter, and make data-driven decisions with confidence. You're just one sign-up away from discovering how effortless and powerful survey, form, and poll creation can be. To learn more, visit www.surveylegend.com or contact us at hello@surveylegend.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 551

#### How Do G2 Users Rate SurveyLegend?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Permissions:** 7.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyLegend?

- **Seller:** [SurveyLegend](https://www.g2.com/sellers/surveylegend)
- **Company Website:** www.surveylegend.com
- **Year Founded:** 2010
- **HQ Location:** Höör, SE
- **Twitter:** @surveylegend  
4,259 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c3e878c66d721ef8d1582031f8f24a4f06ccb834e16a058664de216fbe9cf88&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3660323%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Student
- **Top Industries:** Education Management, Higher Education
- **Company Size:** 62% Small, 26% Medium

#### What Do G2 Reviewers Say About SurveyLegend?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SurveyLegend to be **very easy to use** , allowing for quick creation of professional and engaging surveys.
- Users value the **ease of creation** with SurveyLegend, enabling fast and intuitive design of professional surveys.
- Users appreciate the **real-time feedback capabilities** of SurveyLegend, enhancing engagement and valuable insights for various needs.
- Users love the **intuitive design** of SurveyLegend, making survey creation fun and accessible for everyone.
- Users love the **user-friendly interface** of SurveyLegend, making survey creation and management a breeze.

##### Cons

- Users feel that SurveyLegend is **expensive** , with many essential features locked behind costly paid plans and no trial options available.
- Users find **limited features** in SurveyLegend, particularly lacking advanced options and flexibility compared to competitors.
- Users note **survey limitations** in SurveyLegend, citing fewer surveys and challenges with logic branching and customization.
- Users find **missing features** in SurveyLegend, particularly lacking advanced logic and offline capabilities for better functionality.
- Users are frustrated by the **restrictions in features** for free accounts, limiting deeper analysis and exports.

#### What Are Recent G2 Reviews of SurveyLegend?

**["Effortless, Professional Surveys with Real-Time Reporting"](https://www.g2.com/survey_responses/surveylegend-review-13055941)**

**Rating:** 4.0/5.0 stars

_— Tarun Y._

[Read full review](https://www.g2.com/survey_responses/surveylegend-review-13055941)

**["SurveyLegend Makes Feedback Collection Fast, Clean, and Mobile Friendly"](https://www.g2.com/survey_responses/surveylegend-review-12855134)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/surveylegend-review-12855134)

#### What Are G2 Users Discussing About SurveyLegend?

- [What is SurveyLegend used for?](https://www.g2.com/discussions/what-is-surveylegend-used-for) - 1 comment

### [Zonka Feedback](https://www.g2.com/products/zonka-feedback/reviews)

Zonka Feedback is an AI-powered Customer Feedback & Intelligence Platform for businesses to collect feedback across channels, unify scattered sources in one place, analyze it with AI, and act in real time. Whether it’s digital journeys and product feedback or frontline and support experiences across locations, Zonka Feedback empowers teams to understand customer experience, reduce churn, improve satisfaction, and drive growth. With easy-to-use yet powerful surveys for NPS, CSAT, CES, and more, businesses can run transactional and relationship programs and capture feedback across email, SMS, WhatsApp, web, in-app, in-product, kiosks, and offline touchpoints. Zonka Feedback seamlessly integrates with leading CRM, Helpdesk, and Marketing platforms, including Salesforce, HubSpot, Intercom, and Zendesk, to trigger surveys and sync scores, creating a holistic 360° view of the customer journey. With out-of-the-box reports, trends, and insights, teams can easily analyze data to drive informed CX improvements. Zonka’s AI Feedback Intelligence unifies feedback analytics and experience signals from tickets, chats, reviews, calls, social, and surveys—sources that often live in silos—into a single platform to deliver actionable insights. Powered by Thematic Analysis, Impact & Sentiment Scoring, Entity Recognition, and Agentic AI, it gives teams instant clarity on what’s working, what’s broken, and where to focus across themes, functions, and locations. Insights Assistant enables teams to instantly query their feedback data and get clear, AI-driven answers to critical questions, such as what’s driving churn, what’s frustrating users, which product enhancements matter most, and more. Zonka Feedback simplifies & speeds up closing the feedback loop with a centralized inbox, case management, reputation management, and intelligent automation. Feedback is routed to the right teams, follow-ups are triggered instantly, and businesses can respond directly to customer feedback and online reviews, proactively engaging detractors and turning negative experiences into loyalty-building moments. \*\*Key Capabilities\*\* - Effortless NPS, CSAT, CES survey & VoC program - Collect responses via Email, SMS, WhatsApp, Web, In-App, Kiosks & more - AI Feedback Intelligence with thematic, sentiment, impact analysis & entity recognition - Reputation Management to unify, monitor, and respond to online reviews - Centralized Inbox with collaborative view, tagging, and tasks - Case Management with tickets, assignments, and direct customer communication - Real-time Alerts via Email, SMS, WhatsApp, Slack, and Microsoft Teams - Workflow Automation to trigger actions and close the loop faster - Reporting & Analytics with out-of-the-box dashboards and trends - Integrations with 50+ platforms, including Salesforce, HubSpot, Zendesk, Intercom, Freshdesk, Microsoft Dynamics, Zapier and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate Zonka Feedback?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Zonka Feedback?

- **Seller:** [Zonka Feedback](https://www.g2.com/sellers/zonka-feedback)
- **Company Website:** www.zonkafeedback.com
- **Year Founded:** 2014
- **HQ Location:** Gurugram, Haryana
- **Twitter:** @zonkafeedback  
1,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21dcdce5a8a4ce8df49b19d8116c029f20c9b1fb827ed2e623f63c57dae1638f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3881439%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Education Management
- **Company Size:** 63% Small, 30% Medium

#### What Do G2 Reviewers Say About Zonka Feedback?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive and exceptional support** offered by Zonka Feedback, enhancing their overall experience significantly.
- Users find Zonka Feedback's **ease of use and setup** exceptional, enhancing customer experience and engagement efficiently.
- Users commend Zonka Feedback for its **massive improvements and feature updates** enhancing customer experience and feedback collection.
- Users commend Zonka Feedback for its **excellent data management** , praising its customization options and supportive integration.
- Users praise the **ease of use** of Zonka Feedback, appreciating its straightforward setup and seamless integration.

##### Cons

- Users face **software instability** within Zonka Feedback, experiencing bugs and confusing navigation that impede usability.
- Users experience **call issues** with Zonka Feedback, limiting in-house reviews and affecting the survey process.
- Users note a **slight learning curve** with advanced features, though excellent support helps ease the transition.
- Users find the **layout issues** of Zonka Feedback frustrating, with confusing navigation and unexpected functionality locations.
- Users report a **slight learning curve** with advanced features, but commend the excellent support for assistance.

#### What Are Recent G2 Reviews of Zonka Feedback?

**["A Strategic Asset for Client Success and Brand Growth"](https://www.g2.com/survey_responses/zonka-feedback-review-12252252)**

**Rating:** 5.0/5.0 stars

_— Khurram K._

[Read full review](https://www.g2.com/survey_responses/zonka-feedback-review-12252252)

**["Zonka Feedback - Intuitive, Customizable, and Seamlessly Integrative"](https://www.g2.com/survey_responses/zonka-feedback-review-12565883)**

**Rating:** 5.0/5.0 stars

_— Colin C._

[Read full review](https://www.g2.com/survey_responses/zonka-feedback-review-12565883)

#### What Are G2 Users Discussing About Zonka Feedback?

- [What are feedback programs?](https://www.g2.com/discussions/what-are-feedback-programs)
- [Which are the tools used for feedback?](https://www.g2.com/discussions/which-are-the-tools-used-for-feedback)
- [What is zonka?](https://www.g2.com/discussions/what-is-zonka)
- [What are the features of a good customer feedback system?](https://www.g2.com/discussions/what-are-the-features-of-a-good-customer-feedback-system)

### [ClearlyRated](https://www.g2.com/products/clearlyrated/reviews)

Founded in 2003 ClearlyRated is the leading client satisfaction and reputation management platform for professional service firms. Through our acquisition of Client Savvy in 2025, we are the market leader in AEC where our Client Savvy Platform was purpose built to solve a very practical problem: how to understand clients better, improve project relationships, and create more value without slowing delivery teams down. It was built within an architecture firm, for practitioners, to work in the real constraints of project-based professional services. For more than 20 years, ClearlyRated has focused on AEC and closely related professional services firms.  The company has helped more than 700 AEC firms design, deliver, and measure client experiences that drive growth, retention, and referrals. As pioneers and thought leaders in CX for professional services, ClearlyRated has led the movement to make CX measurable, actionable, and tied directly to business outcomes. Our Client Savvy  platform leverages the patented CX® (Client Experience Indicator), a 7-point sliding scale that evaluates how client experiences align with expectations. Our platform delivers higher response rates, richer insights, and earlier risk detection than traditional survey methods, while real-time dashboards, AI sentiment analysis, and analytics enable firms to respond quickly and strategically. Beyond technology, ClearlyRated partners with organizations to embed client experience into daily practice. Its programs, ranging from Client Perception Studies to ongoing Voice of the Client initiatives, help firms integrate feedback into business development, project delivery, and strategic planning. The result is reduced risk, improved retention, and stronger market differentiation.

**Average Rating:** 4.8/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate ClearlyRated?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ClearlyRated?

- **Seller:** [ClearlyRated](https://www.g2.com/sellers/clearlyrated)
- **Company Website:** www.clearlyrated.com
- **Year Founded:** 2003
- **HQ Location:** Portland, Oregon
- **Twitter:** @ClearlyRated  
1,630 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15b95b8982275d0fb82e0fff438ce8b1fbaedf4060206e7f4c3de540bdb3dc02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18669814%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Staffing and Recruiting, Accounting
- **Company Size:** 59% Medium, 25% Small

#### What Do G2 Reviewers Say About ClearlyRated?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of implementation and actionable insights** provided by ClearlyRated, enhancing their organizational strategies.
- Users value the **ease of use** of ClearlyRated, citing its user-friendly interface and responsive support team.
- Users praise the **quick and responsive customer support** from ClearlyRated, enhancing their survey experience and satisfaction.
- Users laud **ClearlyRated's effective feedback collection** for enhancing processes and fostering continuous improvement in staffing agencies.
- Users find **Feedback Management** invaluable for collecting surveys and gaining actionable insights to enhance client satisfaction.

##### Cons

- Users feel the pricing is **expensive** , especially with cheaper survey options available but value its industry recognition.
- Users are frustrated by the **lack of response options** and poor email delivery of ClearlyRated surveys.
- Users find the **information overwhelming** and struggle with navigation and limited survey editing options on ClearlyRated.
- Users feel that ClearlyRated requires **considerable improvement** in features and data analysis for better usability.
- Users find the **difficult navigation** of ClearlyRated challenging, especially for beginners trying to access important features.

#### What Are Recent G2 Reviews of ClearlyRated?

**["Custom survey with great data analytics."](https://www.g2.com/survey_responses/clearlyrated-review-11050660)**

**Rating:** 4.5/5.0 stars

_— Julia L._

[Read full review](https://www.g2.com/survey_responses/clearlyrated-review-11050660)

**["Powerful Feedback, Easy Setup, Enhances Client Relations"](https://www.g2.com/survey_responses/clearlyrated-review-12705325)**

**Rating:** 5.0/5.0 stars

_— Laura B._

[Read full review](https://www.g2.com/survey_responses/clearlyrated-review-12705325)

#### What Are G2 Users Discussing About ClearlyRated?

- [What is ClearlyRated used for?](https://www.g2.com/discussions/what-is-clearlyrated-used-for)

### [Smore](https://www.g2.com/products/dodamind-corp-smore/reviews)

Welcome to Smore, the no-code SaaS platform that allows you to easily build your own interactive forms. With Smore, you can create custom forms for surveys, quizzes, registration, and more, without needing any coding experience. Our intuitive drag-and-drop interface makes it simple to design and customize your forms to fit your specific needs. Choose from a variety of field types, including multiple choice, text input, and file upload, to create forms that are tailored to your business or personal use. Smore also offers a range of features to help you make the most of your forms, including the ability to collect payments, integrate with other tools and platforms, and track and analyze form responses. Plus, our responsive design ensures that your forms look great and work seamlessly on any device. Whether you’re a small business owner, a marketer, or just looking for an easy way to collect information, Smore has you covered. Try Smore and start creating interactive forms that help you connect with your audience and achieve your goals to collect qualified leads.

**Average Rating:** 5.0/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Smore?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 9.9/10 (Category avg: 8.6/10)
- **Question Types:** 9.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Smore?

- **Seller:** [Dodamind](https://www.g2.com/sellers/dodamind)
- **Year Founded:** 2020
- **HQ Location:** San Jose, CA
- **Twitter:** @smore\_im  
28 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b5d3ea22f8b61dd8b8c7f326be47a9fa6bec4a0b04df016131c6e2bff980fec4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdodamind-smore%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 87% Small, 9% Medium

#### What Are Recent G2 Reviews of Smore?

**["Aesthetically pleasing and effortlessly integrated."](https://www.g2.com/survey_responses/smore-review-8444445)**

**Rating:** 5.0/5.0 stars

_— 허여나(Lynn) ._

[Read full review](https://www.g2.com/survey_responses/smore-review-8444445)

**["Fun Layouts and Designs Make Smore a Joy to Use"](https://www.g2.com/survey_responses/smore-review-12731674)**

**Rating:** 4.5/5.0 stars

_— Rachel P._

[Read full review](https://www.g2.com/survey_responses/smore-review-12731674)

### [Doodle](https://www.g2.com/products/doodle/reviews)

Doodle is the easiest way to bring people together — without the endless email threads. Whether you're planning a 1:1, hosting a team sync, or coordinating a larger group, Doodle helps you find the right time without wasting hours going back and forth. It’s built for freelancers, small businesses, educators, recruiters, and enterprise teams who need a smarter way to schedule. Doodle gives you the tools to handle any kind of meeting. Use a Group Poll to let people vote on the times that work best for them. Want to skip the coordination altogether? Set up a Booking Page so clients or colleagues can grab a spot on your calendar based on your real-time availability. Need to organize volunteers, sign-ups, or event slots? The Sign-up Sheet makes it easy to collect responses and stay organized. Doodle integrates with the tools you already rely on — like Google Calendar, Outlook, Zoom, and Microsoft Teams — so you don’t have to switch between apps. You can even connect Stripe to collect payments when needed. Everything stays in sync, so you’re always in control. With calendar visibility settings, you decide exactly what others can see and book. Notifications and reminders keep everyone in the loop, so nothing slips through the cracks. It’s fast, intuitive, and built to save you time. Start with Doodle Free, or upgrade to Pro, Team plans for more advanced features like custom branding, shared team calendars, admin controls, and priority support. No matter your role or industry, Doodle makes scheduling effortless. Less friction. More focus. Better meetings — every time.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,031

#### How Do G2 Users Rate Doodle?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 9.6/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Doodle?

- **Seller:** [Doodle](https://www.g2.com/sellers/doodle)
- **Year Founded:** 2007
- **HQ Location:** Zurich, Switzerland
- **Twitter:** @doodletweet  
10,300 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3da4e0222943050b5ed1ffc7dc2bbeb8dd53a55e2c2ec01541fd7d1140c789f3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoodle-ag%2F&secure%5Burl_type%5D=linkedin_company_website)  
128 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Graduate Research Assistant
- **Top Industries:** Education Management, Higher Education
- **Company Size:** 42% Small, 29% Large

#### What Do G2 Reviewers Say About Doodle?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automatic scheduling** feature of Doodle, which streamlines meeting coordination for busy groups.
- Users value Doodle for its **scheduling efficiency** , making it easy to coordinate meetings for large groups seamlessly.
- Users love Doodle for its **seamless booking management** , simplifying meeting coordination and reducing messaging hassle.
- Users appreciate the **ease of use** of Doodle, enjoying a seamless and efficient scheduling experience without hassle.
- Users appreciate the **easy scheduling** of Doodle, streamlining their meeting coordination and eliminating unnecessary messaging.

##### Cons

- Users desire **more consistent and customizable reminders** and notifications in Doodle to enhance their experience.
- Users desire more **consistent and customizable reminders** in Doodle to enhance their scheduling experience.
- Users desire more **consistent and customizable notifications** , as current reminders often lack reliability.
- Users desire more **consistent and customizable reminders** from Doodle to enhance their scheduling experience.

#### What Are Recent G2 Reviews of Doodle?

**["Scheduling fights became a thing of the past"](https://www.g2.com/survey_responses/doodle-review-12463986)**

**Rating:** 4.5/5.0 stars

_— Yuna P._

[Read full review](https://www.g2.com/survey_responses/doodle-review-12463986)

**["Doodle Makes Online Meeting Scheduling Effortless"](https://www.g2.com/survey_responses/doodle-review-13165021)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/doodle-review-13165021)

#### What Are G2 Users Discussing About Doodle?

- [What unique features make Doodle an effective tool for scheduling and meeting coordination?](https://www.g2.com/discussions/what-unique-features-make-doodle-an-effective-tool-for-scheduling-and-meeting-coordination)
- [What is Doodle used for?](https://www.g2.com/discussions/what-is-doodle-used-for)
- [What is the best free scheduling software?](https://www.g2.com/discussions/doodle-what-is-the-best-free-scheduling-software)
- [Does Doodle have a free version?](https://www.g2.com/discussions/does-doodle-have-a-free-version)
- [Is Doodle any good?](https://www.g2.com/discussions/is-doodle-any-good)

### [PopSurvey](https://www.g2.com/products/popsurvey/reviews)

PopSurvey is an AI-powered online survey platform developed by Populix, designed to facilitate quick, efficient, and cost-effective data collection for both academic and business research. With a user-friendly interface, PopSurvey enables users to create and distribute surveys seamlessly, ensuring high-quality responses from a vast pool of over 700,000 verified respondents. Key Features and Functionality: - Extensive Respondent Network: Access to a large, verified user base ensures diverse and authentic survey responses. - Rapid Survey Completion: Achieve a 97.5% response rate within 24 hours, facilitating swift data collection. - Cost-Effective Solutions: Affordable pricing starting at Rp375 per answer, making it accessible for various research budgets. - AI-Assisted Survey Design: Utilize AI-powered tools to design, structure, and refine surveys, optimizing the research process. - Versatile Use Cases: Suitable for academic research, business strategy development, media and journalism, and more. Primary Value and User Solutions: PopSurvey addresses the need for efficient and reliable data collection by offering a platform that combines speed, affordability, and quality. It empowers users to make informed, data-driven decisions by providing access to a broad respondent base and advanced survey design tools. Whether for academic purposes or business insights, PopSurvey simplifies the research process, enabling users to gather valuable information swiftly and effectively.

**Average Rating:** 4.2/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate PopSurvey?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind PopSurvey?

- **Seller:** [PopSurvey](https://www.g2.com/sellers/popsurvey)
- **Year Founded:** 2010
- **HQ Location:** Needham, MA
- **Twitter:** @PopSurvey  
214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b38ccd628309429331b3a6845f27819d44d09412f9b1e11de19f6db740a727ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpopsurvey%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 52% Small, 30% Medium

#### What Do G2 Reviewers Say About PopSurvey?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of PopSurvey, enjoying its simple setup and intuitive survey creation process.
- Users love the **quick setup** of PopSurvey, enabling effortless onboarding and immediate start for their surveys.
- Users find PopSurvey **intuitive** , enabling quick and effortless survey creation while enhancing user engagement and experience.
- Users appreciate the **efficiency** of PopSurvey, enjoying quick surveys and organized data for better decision-making.
- Users find the **initial setup easy and seamless** , allowing for a smooth integration into their workflow.

##### Cons

- Users feel that the product is **expensive** and may not provide value proportional to its cost.
- Users find PopSurvey to have a **not user-friendly interface** , leading to challenges with navigation and engagement.
- Users find the **free plan very limiting** , restricting survey options and causing confusion with unclear questions.
- Users find **complex scoring and limited integrations** to detract from the overall ease of using PopSurvey.
- Users find the **difficult setup** challenging, especially those lacking technical skills, leading to frustration during onboarding.

#### What Are Recent G2 Reviews of PopSurvey?

**["Streamlined Survey Creation and Sharing with Powerful Reporting"](https://www.g2.com/survey_responses/popsurvey-review-13058889)**

**Rating:** 4.5/5.0 stars

_— Bernd T._

[Read full review](https://www.g2.com/survey_responses/popsurvey-review-13058889)

**["Simple, Flexible Surveys with Real-Time Feedback and Strong Reporting"](https://www.g2.com/survey_responses/popsurvey-review-12856900)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/popsurvey-review-12856900)

#### What Are G2 Users Discussing About PopSurvey?

- [What is PopSurvey used for?](https://www.g2.com/discussions/what-is-popsurvey-used-for) - 3 comments, 1 upvote

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Survey category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Survey to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Survey category.

In addition to qualifying for inclusion in the Survey Software category, to qualify for inclusion in the Small Business Survey Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.